UNIVERSITY OF SARGODHA, SARGODHA

Master in Business Administration (MBA)

3 Years Programme (Annual System)

Department of Business Administration

CONTENTS

No.

Contents

Page

01 02 02 03 04

Introduction Admission Eligibility Criteria Degree Awarding Requirement Course Description of Program Syllabus with detailed course outlines

02 02 03 03 04

Master in Business Administration (MBA)

3-1/2 Years MBA Program (Annual System)

1. Introduction Master of business administration program aims at producing well trained business graduate who have the capacity for independent thought and work, as well as for team work. The emerging global scenario has compelled the commerce and the industry to look for a new breed of business graduates capable of responding to the market demands. The innovative MBA 3-1/2 Years program develops critical and conceptual thinking skills in the participants. It also provides them exposure of cutting edge business issues being faced by the real world. This program has been devised keeping in view the current market needs and global demands.

2. Eligibility criteria 2.1 Qualifications

Candidates having B.Com, B.A, B.Sc two years are eligible to apply for admission in MBA 31/2 years program. The candidate must have at least 45% marks to apply for admission. Entry test is mandatory for the admission. 3. Degree Awarding Requirements 3.1 Course Work

Minimum pass percentage for each course shall be 40% provided that further complication of degree program aggregate of 45% marks shall be required.

3.2

Internship/Report

Students enrolled in MBA 3-1/2 year annual system program will be required to do an internship of 20 weeks duration in any commercial organization and submit the internship report for evaluation in the final oral examination. External examiner for this purpose shall be appointed by the university. Minimum passing marks for oral examination shall be 45%.

3.3

Final Oral Examination/Viva Voce

Students fulfilling the requirements mention above shall be eligible for appearing in the final oral examination. The external examiner for oral evolution /Viva Voce shall be appointed by the university. Those who will be declared pass in the oral examination will be awarded the degree of MBA.

4.

COURSE DESCRIPTION OF THE ANNUAL PROGRAME:

Description of the Masters in Business Administration Program

Annual System
MBA (3 YEARS) AFTER 14-YEARS SCHOOLING

Part I
Papers I II III IV V VI VII VIII IX X Total Course Title Computer Application in Business Financial Accounting Management Theory & Practice Principles of Marketing Quantitative Techniques in Business Business Communication & Report Writing Economics for Business Financial Management Human Resource Management Organizational Behavior Marks 100 100 100 100 100 100 100 100 100 100 1000

Part II
Paper I II III IV V VI VII VIII IX X Total Course Title Business Research Methods Cost and Managerial Accounting Financial Institutions Management Information System Marketing Management International Business Managerial Economics E-Business Management Production & Operations Management Islamic Banking & Finance Marks 100 100 100 100 100 100 100 100 100 100 1000

Part III
Paper I II III IV V VI VII VIII IX X Total Course Title Entrepreneurship Corporate Governance Total Quality Management Project Management Strategic Management Supply Chain Management Specialization-I Specialization-II Specialization-III Specialization-IV Marks 100 100 100 100 100 100 100 100 100 100 1000

Part IV
Sr. No. 1 Total Marks Part IV Comprehensive Oral Exam/Viva Voce Internship/Research Project/Report Total Total Marks Course Title Internship (20 Weeks)

80 120 200 3200

The students of MBA may select any option for specialization (HRM, Finance, and Marketing) from the followings:-

Specialization in HRM
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Industrial Relations & Labour Laws Performance Management Organizational Development Strategic Human Resource Management

Specialization in Finance
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Corporate Finance International Finance Management Financial Statement Analysis Investment & Portfolio Management

Specialization in Marketing
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Sales Management Brand Management Marketing Research Advertising Management

COMPUTER APPLICATIONS IN BUSINESS

Course Contents: Introduction To Computer Concepts And Literacy, Windows XP/2000 Pro, 98, Computer Technician Fundamentals, Advanced PC Hardware, PC Troubleshoot, Maintain and Repair, Communications www and Internet, Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Access

Text Books:
Introductionto Computers By Peter Norton (Latest Edition) Introduction to Computer By Dr. Altaf A. Khan (Latest Edition) MS Office2003(Simplified tips & Tricks) By Jinjer Simon (Latest Edition)

FINANCIAL ACCOUNTING
Course Contents: Introduction: Purpose and Nature of Accounting, Various areas of Accounting, Forms of Business enterprises, Accounting Information users, GAAP, Conversion, Business transaction and Accounting equation, Accounting Process: Recording changes in financial position, Double entry accounting system, Journal, Ledger, Trial Balance, The Accounting cycle, Measuring business income, Adjusting process, Completion of Accounting Cycle, Work sheet, Financial Statements, Accounting of merchandize business Accounting system: Special journals, The control of Cash transaction and Bank Reconciliation, Accounting for receivables, Accounting for Inventory, Accounting for depreciation of fixed assets, Deprecation Methods, Intangible Assets, Amortization & Depletion Methods Liabilities; Partnership: Formation, Division of Income, Liquidation Process Corporations: Organization, Classes of stock, Stock Holders Equity Statement, Stock value, Issuance of Stock, Stock dividend, Treasury Stock, Stock Split, Measuring Corporation Income, Earning Per Share Measuring Cash Flows: Statement of cash flows, Classification of cash flows

Text Books: Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions, McGraw Hill, Inc (Latest Edition) Eric G. Flamholtz, Diana TroikFlamholtz, Michael A. Diamond: Principle of Accounting, Macmillan Publishing Co. New York 6 (Latest Edition) Frankwood: Business Accounting-I, Business Accounting-II (Latest Edition)

MANAGEMENT THEORY AND PRACTICE COURSE OUTLINE:

1: Introduction Introduction to management and organizations Thinking critically about Ethics 2: Management Yesterday & Today. How do todays managers use the behavioral approach? Current trends and issues Globalization Workforce diversity Entrepreneurship Managing in a E-Business World Need for Innovation and Flexibility Quality Management Learning organization and Knowledge Management 3: Organizational Culture and the Environment The Manager: Omnipotent or Symbolic? The organizations culture How culture affects managers Current organizational culture issues facing managers The Environment External Environment How the environment affects managers 4: Decision Making: The Essence of Managers Job The Decision Making Process

The manager as a decision maker Making Decisions: Rationality, Bounded Rationality, and intuition Managing workforce diversity 5: Foundation of Planning What is planning? Who do mangers plan? Purpose of planning Planning and performance How do managers Plan? The role of goals and plan in planning Establishing goals 6: Strategic Management The importance of strategic management What is strategic management? Purposes of strategic management The strategic management process Types of organizational strategies 7: Organizational Structure and Design Defining organizational structure Work specialization Departmentalization Chain of command Span of control Cartelization and decentralization Formalization Organizational design decisions Mechanistic and organic organization Contingency factors Traditional and contemporary organizational designs 8: Human Resource Management Why human resource management is important The human resource management process Human resource planning Recruitment Selection Selection devices Reliability

Validity Employee training and development Employee performance management 9: Managing change and innovation What is change? Forces for change The manager as a change agent Two views of the change process Managing change 10: Motivating Employees What is motivation? Early theories of motivation Contemporary theories of motivation 11: Leadership Managers versus leaders Early leadership theories Contingency Contingency theories of leadership Cutting-edge approach to leadership 12: Controlling What is control? Why is control important? The control process Types of control Taking management action

BOOKS RECOMMENDED.
Text Book
Reference Books

: :

Management By Stephen P. Robbins and Mary Coulter Latest Edition Management By Griffen Latest edition Management: By Harold Knootz&HeinsWeihrich The Practice of Management By Drucker, P. F (Latest Edition)

PRINCIPLES OF MARKETING
Course Contents: Introduction to Marketing, Marketing Ethics, E-Marketing, Marketing Mix, Marketing Environment, Marketing in global scenario, Industrial marketing, Market Segmentation, Product-Mix, Product planning, Pricing Objectives and Policy, Consumer Buying behavior, Distribution/Place & Channel Development, Promotion, Promotion Mix

Text Books:
Principles of Marketing By PhilipKotler (Latest Edition) Principles of Marketing By Dessler (Latest Edition)

ADVERTISING
Course Introduction Overview of Advertising Marketing Ethics, E-Marketing Dimensions of Advertising, Types of Advertising Introduction of Advertising Department Advertising Agency, Agency Personnel Advertising Media(Above-the-line) Advertising Media(Above-the-line)Television Advertising Media(below-the-line) Copywriting Printing Processes Corporate Advertising Planning and executing an Advertising campaign Advertiser and the Internet Project(Radio ADD, TV ADD)

Text Books:
Advertising (7th Edition) By William F. Arens Advertising (4th Edition) By Frank Jefkins

QUANTITATIVE TECHNIQUES IN BUSINESS

Basic mathematical concepts and their application in various business real numbers, discrete and continuous variables, functions, linear and exponential functions, simultaneous equations & Quadratic equations, matrix algebra: Solution of equations , compounding and discounting techniques, basic algebra and set theory, permutation and combination, and differential calculus up to higher order derivative; Maxima & Minima.. The statistical analysis of managerial problems. The important aspects of statistics, which are applicable to management, are discussed. This includes collection and classification of data, measures of central tendency and dispersion: Absolute and Relative measures of dispersion, probability; basic concepts, Rule of Addition and Multiplication. Probability distribution; Normal, Binomial, Pisson and Geometric distribution, estimation and testing of Hypothesis, regression and correlation analysis and Rank correlation , time series analysis and forecasting and index numbers; Weighted, Unweighted Index number And CPI.

Text Books:
1. Mansfield, E., Statistics for Business & Economics: Methods and Applications. 2. Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and Methodology. (Latest Edition) 3. Mason, R. D., Lind, D. A. and Marchal, W. G. Statistical Techniques in Business and Economics, 11th Edition, Richard D. Irwin Inch. 4. Levin, R. I., Rubin, D. S. (1998). Statistical for Management, 7th Edition, Prentice Hall. (Latest Edition) 5. Ernest F. Haeussler. Jr. & Richard S. Paul. Introductory Mathematical Analysis for Business, Economics and the life and Social Sciences, 9th Edition, 1999. 6. Budnick, F.S. Applied Mathematics for Business, Economics and the Social Sciences McGraw Hill Ltd. (Latest Edition)

BUSINESS COMMUNICATION AND REPORT WRITING

Course Contents : Effective Communication in Business, Seven Cs of

Effective Communication, Business Communication and the Global Context, Business Communication and the Technology Context, Process of Preparing Effective Business Messages, Appearance and Design of Business Message, Bad News Message, Persuasive written Message, Short Reports, Long Reports, Proposals, Presentation Skills, Job Application Process.

Text Books:
Effective Business Communication(Latest Edition) By Herta A. Murphy (Latest Edition)

Economics for Business Course objectives

This course will introduce the student to the study of both the micro- and macro economics. The successful student will demonstrate an understanding of topics such as supply and demand, cost-benefit analysis, opportunity costs, individual economic decision-making, market structures and performance, and specific macroeconomic topics such as Gross Domestic Product, unemployment, inflation, business cycles, and fiscal and monetary policy. Analysis of policy issues will be an important feature of this course. When this course is complete, the truly successful student will be able to "think like an economist," for better or for worse. Through this course, student will be expected to develop and demonstrate the following proficiencies:

Course Contents
Introduction: Basic Economics Concepts, problems of Economic Organizations, Markets and Elements of supply and demand and product markets and Elastic ties: demand, utility and consumer behavior and business organizations. Theory of production and marginal products, analysis of costs, competitive markets, monopoly and imperfect competition. Production Function and Distribution: Factors of Production, Pricing of factors of production. Markets and Economic Efficiency, role of Government, Economic Systems, Economic Growth and International Trade. National Economy facts: National income Accounting, Measurement. Income and Spending, Money, Monetary and Fiscal Policy, International Linkages.Aggregate Demand, Supply and Growth, Consumption and Saving, Inflation, Unemployment, Budget Deficit and International Adjustment.

Text Books:
1. Robert S.Pindyck&Danial L. Rubinfeld: Microeconomics, Prentice Hall (Latest Edition) 2. RudigerDornbusch& Stanley Fischer: Microeconomics, McGraw Hill (Latest Edition) 3. Samuleson&Nordhausan: Economics, Tata McGraw Hill (Latest Edition) 4. Principles of Economics By Dominick Salvatore (Latest Edition) 5. Economics for Business By Ian Fraser & John Gionea (Latest Edition)

FINANCIAL MANAGEMENT

Course contents:
Introduction: Nature, scope and functions, financial decisions areas, Objectives of financial management, Framework for financial management, Career opportunities in finance, Forms of business organizations. The goals of the corporation, Managerial actions to maximize shareholder wealth, Agency relationships. Working Capital Management: Concepts and components, Determinants of working capital requirement, Working capital conversion cycle and identification of risk. Cash and Marketable Securities Management: Objectives of cash management, Rational for holding cash, Determinants of cash needs, Cash management strategies. Inventory management Credit Policy: Optimal credit policy, Credit granting policy, Credit collection policy, Analysis of changes in credit policy, Financial Markets: Money market, Institutional framework with reference to Pakistan, Capital Markets, Primary vs. secondary markets, The determinants of Market interest ratest,Term structure of interest rates(theories), Risk and rates of return(CAPM) Sources of Finance: Short term financing: Trade credit, commercial bank loans, collateral supported loans and commercial paper, Intermediate financing. Cost of capital: The target capital structure. Determining the optimal capital structure. Weighted average cost of capital, marginal cost of capital, degree of leverage, liquidity and capital structure, capital structure theory, The Valuation Concepts: Key concepts of value, Time-value concept, The valuation process, The fundamental valuation model, Valuation of securities.(Bonds ,Stocks) Financial Forecasting: Short term financial projections: Cash budget and proforma financial statements, Long term financial projections. Ratio analysis (Liquidity, Solvency, activity, market) Capital Budgeting: Nature & process, Estimation and identification of the relevant cash-flows, Capital budgeting evaluation techniques, Capital rationing. Comparison of the various capital budgeting techniques. Incorporating Risk in capital budgeting analysis,stand alone risk, Market risk, how project risk is considered in capital budgeting decisions. Dividend Policy: Determinants of dividend policy, Alternate dividend policies. Factors influencing dividend policy, investor and dividend policy

Text Books:
1 Weston & Brigham: Essentials of Managerial Finance, the Dryden Press. (Latest Edition) 2 James C. Van Horne: Financial Management & Policy, Prentice Hall. (Latest Edition) 3 Gitman: Managerial Finance:4. Richard Brearly& Stewart Myers: Principles of Corporate Finance. McGraw Hill. (Latest Edition)

HUMAN RESOURCE MANAGEMENT

Introduction and basic concepts of human resource management Human resource management functions Human resource challenges, strategic perspective of HRM in dynamic environment Equal employment opportunity and discrimination HR planning, planning process, strategy planning linkage Job design and analysis, techniques of job design and job analysis, collection of job information Recruitment, recruitment sources, recruitment alternatives, global perspective of recruitment Selection, selection process & procedures, elements for successful selection devices, global perspective of selection Socialization and orientation, global perspective for socialization and orientation programs Employee training & development, organizational development, global perspective for training employees Performance management, performance management system, process, methods, errors and guidelines for an effective performance management system Motivation and compensation management, types of compensations, designing a pay structure, different compensation plans, global perspective for designing pays, employee benefits, legally required and discretionary benefits Career management, career stages, career choices Workplace safety, safety programs, stress and stress management Collective bargaining and grievance handling Text Books: Bernardin & Russell: Human Resource Management, McGraw Hill (Latest Edition) Gray Dessler: Human Resource Management (Latest Edition) David A. Decenzo & Stephen P. Robins: Fundamentals of Human Resource Management (Latest Edition)

ORGANIZATIONAL BEHAVIOR

COURSE OUTLINE:
Introduction to the field of organizational behavior: Organizational behavior trends, The five anchors of organizational behavior Knowledge management

2:

Individual Behavior, values and personality Mars model of individual behavior and results Types of individual behavior I n organizations Values in the workplace Values across culture Ethical values and behavior Personality in an organization

3:

Perception and Learning in an organization The perceptual process Social identity theory Stereotyping in organizational settings Attribution theory Self-fulfilling prophecy Other perceptual errors Learning in organizations Behavior modification through reinforcement Social learning theory through observation

4:

Workplace emotion and attitude Emotions in the workplace Managing emotions at the workplace Emotional intelligence Job satisfaction Organizational commitment Psychological contracts

5:

Work related stress and stress management What is stress? The causes of stress Individual difference in stress Consequences of distress Managing work related stress

6:

Decision making and creativity Rational choice paradigm of decision making Identifying problems and opportunities Evaluating and choosing alternatives Evaluating decision outcomes

Employee involvement indecision making Creativity 7: Foundations of team Teams and groups A model of team effectiveness Organizational and team environment Team design features Team processes The trouble with teams 8: Power and influence in the workplace The meaning of power Sources of power in organization Contingencies of power Influencing others Influence tactics and organizational politics 9: Leadership in organizational settings Perspectives of leadership Competency perspective of leadership Behavioral perspective of leadership Contingency perspective of leadership Other contingency theories 10: Organizational culture Elements of organizational culture Deciphering organizational culture through artifacts Is organizational culture important? Merging organizational culture Organizational socialization

BOOKS RECOMMENDED.
Text Book
Reference Books

: :

Organizational Behavior By McShane and Von Glinow Latest Edition Organizational Behavior By Kinicki Latest edition

Organizational Behavior By Fred Luthan (Latest Edition)

BUSINESS RESEARCH METHODS

Introduction to Business Research: Business Research: Definition & Nature, The Scientific Method, The Business Research Process, Errors in Business Research. Research Design and Data Sources: Types of research and research designs, Primary data and its sources, Secondary data and its sources. Data Collection Procedures: The Measurement Process, Concepts of validity and reliability, The casual design procedures, Data Collection Methods, Observation, Documentary-Historical Method, The Survey Method, Data Collection Instruments: Questionnaire, Interview and Scheduling, Problems in Data Collection. Sampling: Sampling Concepts, The Sampling Procedures (Types of Sampling), Determining a sample size & Selection of sample. Data Processing And Analysis: Basic concepts of data processing: Computer representation, Data Matrix, Data Storage Data Processing flow: Editing, Coding, Handling Blank Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative processing flows, University data analysis, Measurement of central tendency, Measurement of dispersion, Hypothesis Testing, Bavaria data analysis, Linear Correlation, Simple Regression, The Chi-Square Test, The CrossTabular Tables, Elaboration of relationships, Multivariate data analysis: Interdependence Methods, Factor analysis, Cluster analysis, multidimensional analysis, Multivariate data analysis: Dependence methods, Multiple Regressions, Analysis of Variance & Covariance, Discriminate analysis. Research Project Proposal: Rationale for the study defining the problem, Research Objectives, Information needs, Research design, Data collection procedure, Data processing & analysis, Research Team and its profile, Budget, Time Table Text Books: Ranjit Kumar, Research Methodology, Sage Publications. (Latest Edition) Dam Remenyl, Doing Research in Business and Management, Sage Publications. (Latest Edition) C. William Emory, Business Research Methods, IRWIN.

COST AND MANAGERIAL ACCOUNTING

Cost Accounting: Introduction: nature scope and significance, Basic cost concepts and terms, Organization of cost Accounting department and design cost accounting system and managements reports, Cost Flows and Accumulations: The basic cost flow model, Cost accumulation for merchandising, Manufacturing and service concerns, Costing Systems: Job Order Costing Systems, Process Costing System, Hybrid Product Costing system , Material controlling and Costing, material quantitative models for planning and control, Controlling and Accounting for Labor costs, Factory overhead planned, Actual, applied variance analysis, Factory Overhead Departmentalization Managerial Accounting: Introduction; nature scope and significance; Cost terms concepts and classifications , Responsibility Accounting and cost classifications: Responsibility Accounting and performance reports.The basic accounting centers and performance reports, Cost behaviors and estimations: Cost behavior patterns, Cost estimation methods, Cost Volume- Profit Analysis: Break Even point in units and dollars. CVP Analysis simple and with multiple products, cost Structure and Leverage Analysis, Standard Costing Systems: Standard Costs and Controls, Setting Cost Standards, Overhead Application in standard costing system. Differential cost analysis: Differential cost vs. Total Cost, Product pricing determination and adjustment decision, and Transfer of goods Decision and determination of transfer price. Activity Based Costing Approach, Variable Costing Approach: Variable Costing Vs full Absorption Costing, Master Budgets/Profit planning, Static and Flexible Budget Books: 1. Garrison: Managerial Accounting McGraw Hill; latest edition (Latest Edition) 2. Charles Brandon Managerial Accounting: Strategy and Control, McGraw Hill latest edition (Latest Edition) 3. Charles T. Horngren Introduction to Managerial Accounting Prentice Hall, latest edition International (Latest Edition) 4. MatzUsary; Cost accounting; Planning and control; latest edition (Latest Edition)

FINANCIAL INSTITUTIONS
Introductory course surveys the financial and monetary functions Course Description of international financial institutions providing clear insights into : how the institutions function, and how they influence, and are influenced by, practical economic policy-making. The course outline is divided into two main parts. The first part titled Introduction to IFIs discusses the origin, structure, purpose and activities of IFIs. It also discusses the two important IFIs the

World Bank and the International Monetary Fund. It further examines the governance, accountability and transparency in IFIs and then describes the issues and challenges IFIs face in terms of their globalization. The second part titled Roles and Responsibilities discusses the basic roles and responsibilities that IFIs have, like supporting trade liberalization in developing countries, protecting human rights, preventing and resolving conflicts. Topic 1: The IMF and the World Bank The European Bank for Reconstruction and Development The Asian Development Bank The African Development Bank The Inter-American Development Bank Globalization and International Financial Institutions: Issues and Challenges Can We Reform the International Finance Institutions? International Financial Transparency Institutions Accountability and

Topic 2: Topic 3: Topic 4: Topic 5: Topic 6: Topic 7: Topic 8: Topic 9:

Accountability, Governance, and Reform in the International Financial Institutions Capacity of International Financial Institutions to Support Trade Liberalization in Low-income and Vulnerable Countries Combating Money Laundering and the Financing of Terrorism International Financial Institutions: Dealing with New Global Challenges Role of International Financial Institutions in Preventing and Resolving Conflicts The Role of International Financial Institutions in International Humanitarian Law

Topic 10:

Recommen International Financial Institutions by Age F P Bakker ded Books: International Financial Institutions by E. Mrudula Gilbert, C. and Vines. D. (eds) (2004): (Latest Edition) Additional The IMF and Its Critics: Reform of Global Financial Architecture. Reading: Gilbert, C. and Vines. D. (eds) (2000): The World Bank- Structure and Policies. (Latest Edition)

MANAGEMENT INFORMATION SYSTEMS

MANAGEMENT INFORMATION SYSTEMS Information Systems in the Digital Age, Business Information Systems Global EBusiness and Collaboration,. Achieving Competitive Advantage with Information Systems , Information Technology Infrastructure , IT Infrastructure: Hardware and Software , Foundations of Business Intelligence: Databases and Information Management ,Telecommunications, the Internet, and Wireless Technology ,. Securing Information Systems, Key System Applications for the Digital Age,. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications , E-Commerce: Digital Markets, Digital Goods , Improving Decision Making and Managing Knowledge , Building and Managing Systems ,Building Information Systems and Managing Projects, Ethical and Social Issues in Information Systems , Introduction to Information Systems (MIS) , Decision Support Systems. Introduction to SAP ERP. Text/Recommended Books Essentials of MIS, 9/E ,Kenneth Laudon ,Jane Laudon ,ISBN10: 0136110991,ISBN-13: 9780136110996 , Publisher: Prentice Hall ,Copyright: 2011,Format: Paper; 504 pp

Information Systems Essentials with MISource 2007, 2nd Edition Stephen Haag, UNIV OF DENVER Maeve Cummings, PITTSBURG STATE UNIVERSTY 2008, ISBN-13 9780073323084 Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy , 6th Edition Lynda M Applegate, HARVARD BUSINESS SCHOOL Robert D. Austin, HARVARD BUSINESS SCHOOL ,F. Warren McFarlan, HARVARD BUSINESS SCHOOL , 320 pages , 2003, ISBN13 9780072456653

MARKETING MANAGEMENT

Course Out line

Marketing an overview:, Definitions, evolution of marketing management, social responsibility, basic functions of marketing, importance and scope of marketing, The marketing environment analysis:, An organizations external micro and macro, environment analysis, internal environment of an organization, Marketing information system:, Concepts and components of marketing information system, MKIS, MRS,, analytical marketing system, marketing decision support system, Consumer markets, and consumer behavior analysis:, Demographic dimensions

of consumer markets,, behavioral dimensions of consumer markets,, Buyer behavior: Objectives and structure, An overview of marketing opportunities and target markets:, Market segmentation, concept patterns and procedure, Product marketing strategies:, basic concepts of, product planning, Product life cycle, New product planning and development:, Product, mix strategies, packaging and labeling, Pricing strategies and policies:, Procedures for, price setting, methods of setting prices, Marketing channel system: , Nature of marketing channel, various marketing channel systems, channel design decision,, channel management decision, channel dynamics., Promotion strategies, meaning and importance of promotion, communication and promotion mix strategies, effective advertising programs, sales promotion and public relations programme, strategic personal selling process, strategic sales force management Text books Phillips kotler, marketing management 9th edition E Jjerome Mc Carthy & William. D.Preanth, Basic marketing :managerial approach (Latest Edition)

INTERNATIONAL BUSINESS
Course Contents: Introduction & History, Globalization Forces: Trade Volume & Direction of Trade, FDI & Flow of PDI, Reasons to enter in International Business, Ways to enter to International Business Economic Theories of International Business: Merchalism, Theory of Absolute Advance, Theory of Comparative Advance, International PLC, International Investment Theories Trade Restrictions: Reasons for Trade Restrictions, Tariff & Non-Tariff Business Economic Development: Measurement of Economic Development Level International Organizations: UNO, IBRD, IMF, OPEL, EU, Regional Grouping International Monetary System: Gold Standard History, BOP, Equilibrium & Dis-Equilibrium Financial Forces Influencing International Business, Forex Valuation, Currency Exchange Control, Tariff or Duties, Taxation, Inflation Physical & Environmental Forces: Location, Topography, Climate , Natural Resources Socio-cultural forces: Cultural, Components of Culture, Understanding national Culture Political Forces: Ideological Forces (Communication, Capitalism, Socialism), Government Ownership of Business, Privatization, Government Stability, Country --- Asset. Assessing & Analyzing Markets: Marketing Screening, International Management Information System International Marketing: Marketing Strategies, The Marketing Mix

Export & Import Practices: Export Locating Foreign Markets, Payments & Financing Procedures, Export Procedures, Export Shipments Text Books: 1 Don Ball: International Business, Wendell McCullough (Latest Edition) 2. international business Charles.w.Hill latest edition 3. international business by griffen. Latest edition

MANAGERIAL ECONOMICS Course Objective

For effective resource management a manager has to develop clear policies. Good decision-making originates from complete understanding of organizational objectives and to achieve these objectives management has to effectively use its resources. A course in Managerial Economics helps the manager understand theories and methods in economics as they are applied to business and administrative decision-making. Managerial Economics identifies ways to efficiently achieve any of the organizational goals. The course below is designed to educate students of business administration about using their knowledge of rules of economics to practical management decision-making.

Course Contents
Nature and Scope of Managerial Economics: Theories of profit , Theory of the Firm, Economics Optimization; Tools of Economic Analysis Demand Estimation and Analysis; Regression Analysis, Measuring Economic Relationships; Forecasting Statistical Relations and Regression Analysis, Cost Analysis and Estimation, Linear Programming , Market Structure and Pricing Policies; Market Structure, Perfect Competition, Monopolies ,Models of Oligopoly, Measuring Firms' Performance ,Making Decisions under , competitive Conditions, Pricing Methods, Role of Government in Market Economy; Economies of Scale, Taxes and Subsidies , Costs of Regulation Decision Making under Uncertainty ,Risk Analysis

Recommended Books:
1. Mark Hirschey, Managerial Economics, 10th edition, Thomson/SouthWestern College Publishing: 2003 2. Paul Keat and Philip Young, Managerial Economics, 6th edition, Pearson Publishing: 3. Dominick salvatore, Managerial Economics in Global Economy,5th edition,

E-BUSINESS MANAGEMENT
Course Outline 1. Internet Consumers and Market Research 2. Advertising 3. Business to Business (B2B) E-Commerce 4. E-Marketplace 5. B2B Support Services 6. Introduction to E-Business 7. Economics of E-Business 8. E-tailing 9. E-Business Applications 10. E-Business Strategic Management 11. Privacy and Legal Issues 12. E-Business Emerging Issues 13. Mobile Commerce

Recommended Books Information Systems and e-Business Management, Editors-in-Chief: J. Becker; M.J. Shaw (Latest Edition) ISSN: 1617-9846 (print version), Springer Berlin Heidelberg (Latest Edition) Introduction to e-Business: Management and Strategy, by Colin Combe, latest edition.

PRODUCTION & OPERATIONS MANAGEMENT

Introduction to Operations management, The strategic role and objectives of operations, Operations strategy, Process design, The design of products and services, Supply network design, Layout and flow, Process technology, Job design and work organization, The nature of planning and control, Aggregate Planning, MRP I, MRP II, Capacity planning and control, Inventory planning and control, Supply chain planning and control, Enterprise resource planning (ERP), Lean operations and Just-in-time (JIT), Project planning and control, Quality planning and control, Operations improvement, Failure prevention and recovery, Total quality management, Decision Trees, Linear Programming, Simulation. Text/Recommended Books Operations Management, 9/E , Lee J. Krajewski ,Larry P. Ritzman ,Manoj K. Malhotra ISBN-10: 0136065767 , ISBN-13: 9780136065760 ,Publisher: Prentice Hall, Copyright: 2010 ,Format: Cloth; 672 pp

Operations & Supply Management: The Core with Student Videos DVD, 2nd Edition F. Robert Jacobs, INDIANA UNIV-BLOOMINGTON Richard B Chase, UNIV OF SOUTHERN CALIFORNIA 2010, ISBN-13 9780077397012

Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company, 1st Edition Christopher K. Ahoy , 288 pages 2009, ISBN-13 9780071608312

ISLAMIC BANKING AND FINANCE

Course objectives: The course has been designed to introduce the students with the nature and operations of Islamic Banking. It includes at the outset and interpretation and analysis of the true meaning and nature of Riba, usury and interest; and an attempt has been made o examine the practicability, viability and possible constraints of interest free banking. The contours and profile of interest free banking within the framework of Islamic Economic System have been discussed. Unbiased conclusions have been drawn and recommendations submitted for enhancing the operational effectiveness of Islamic Banking System.

A Brief Overview of Economic Systems Capitalism Communism Islamic Economic System The Islamic Economic System Factors of Production in Islam The Objectives of the Distribution of Wealth in Islam Riba, Usury, Interest Introduction Historical Background Nature & Meaning Prohibition of Riba Riba in the Quran Riba in Headith Riba in Fiqha Rationale of Prohibition of Riba Arguments in Favor of Interest Arguments against Interest Analysis of the Arguments in Favor of & Against Interest

Interest free Banking System Objections Reservations Evaluation of the Objections & Reservations Islamic Banking Philosophy, Development Areas of Operations None Fund Based Transactions Investment Activities Social Activities Financing under Profit and Loss Sharing System Potential of Islamic Banks Islamic Modes of Financing Musharakah Definition of Musharakah The Basic Rules of Musharakah The Management of Musharakah Basic Rules of Distribution of Profit and Loss Powers and Rights of Partners and Musharakah Termination of Musharakah Termination of Musharakah without Closing the Business Distinction between Interest Based Financing and Musharakah Mudarabah Definition Types of Mudarabah Difference between Mudarabah and Musharakah Investment Mudarabah Expenses Distribution of Profit and Loss Roles of Mudarib Termination of Mudarabah Diminishing Musharakah Meaning and Concept Uses of Diminishing Musharakah Murabaha Definition Difference between Murabaha and Sale Issues in Murabaha Basic Mistakes in Murabaha Financing Bai Muajjal Salam and Istisna Salam Purpose of Use Conditions of Salam Parallel Salam

Istisna Concept of Istisna Difference between Istisna and Salam Istisna as a Mode of Financing Ijarah (Leasing) Basic Rules Lease as a Mode of financing Difference between Murabaha and Leasing Expenses Consequent to Ownership Lessee as Ameen Ijarah Wa Iqtina Applications of Islamic Financing Project Financing Working Capital Financing Import Financing Export Financing Islamic Investment Securitization Securitization of Musharakah Securitization of Murabaha Securitization of Ijarah

Recommended Books
1. ISLAMIC BANKING -- Shahid Hassan Siddiqui, Published --- Royal Book Company Karachi. (1994). AN INTRODUCTION TO ISLAMIC FINANCE -- Muhammad Taqi Usmani, Idaratual Marrif Karachi. (1999). ISLAMIC BANKING --- Dr. Muhammad Imran Ashraf Usmani Published --- Darul Ishaat Karachi Edition (2002).

2.

3.

ENTREPRENEURSHIP
ENTREPRENEURSHIP AND FREE ENTERPRISE

COURSE OUTLINE
1. ENTREPRENEURSHIP AND NEW VENTURE OPPORTUNITIES. An Entrepreneurial Perspective, Defining Entrepreneurship, Perspective on Small Business, Corporate Entrepreneurship, Entrepreneurship in Practice ENTREPRENEURSHIP AND INNOVATION.

2.

Creativity as a Prerequisite to Innovation, Innovation and Entrepreneurship, Opportunities Through Change, Windows and Corridors, Success Factors for Entrepreneurs 3. SMALL BUSINESS AND CORPORATE ENTREPRENEURSHIP Contrasting Enterprises The Environment of Small Business, Risk and Failure, Resolutions for Success, Corporate Entrepreneurship, Corporate New Venture Units A MODEL FOR NEW VENTURES: Feasibility Planning The Concept of Planning Paradigm, The Four Stage Growth Model, Fundamentals of a Feasibility Plan, The Feasibility Plan, Responsibility for Business Planning

4.

PRODUCT AND SERVICE CONCEPTS FOR NEW VENTURES

5. THE PRODCUT CONCEPT AND COMMERCIAL OPPORTUNITIES. A Macro ViewManufacturing Matters, Products and Technology, Identifying Opportunities, The Product Development Process. PRODUCT PROTECTION: Patents, Trademarks and Copyrights. An Introduction to Patents, Types of Patents, Disclosures, Who May Apply for a Patent, The Patent Process, Patents in Perspective, Trademarks, Copyrights, Registering Software as Intellectual Property, A Note on Trade Secrets, Validating Property Rights, Accessing Government Information, Implications for Entrepreneurs. SERVICES: The Human Side of Enterprise The Infrastructure of Services, Types of Services Ventures, Success Factors in Service Ventures

6.

7.

MARKETING AND NEW VENTURE DEVELOPMENT

8. MARKETING RESEARCH FOR NEW VENTURES. The Marketing Concept, Perspective on Marketing Research, Market Research in the Pre-Start-up Phase, Markets Focused on Organizations, Sources of Market Intelligence, Competitive Analysis: Research after Start up, Implications of Market Research and Competitive Analyses MARKETING: Functions and Strategies: Fundamentals of Marketing, Product Concepts, Distribution, Promotion, Pricing, Marketing Strategies. The Marketing Plan INTERNATIONAL MARKETS: New Venture Opportunities.

9.

10.

The Changing International Environment, Exporting, Importing, Establishing International Ventures, The Foreign Environment of Business.

ORGANIZING AND FINANCING THE NEW VENTURE

11. THE ENTREPRENEURIAL TEAM AND BSINESS FORMATION. Matching Human Resource Needs and Skills, The Board of Directors, NetworkingExtending Human Relations, Legal Forms of Business in Perspective, Sole Proprietorship., Partnerships., Corporations. BUSINESS ACQUSIONS AND FRANCHISING. Rationale for Acquiring a Business., Evaluating Acquisition Opportunities., Methods of Valuation., Structuring the Acquisition., Franchising. FINAICIAL RESOURCES FOR NEW VENTURES. Asset Management., Equity Financing., Venture Capital, Debt Financing, Government Programs INFORMATION TECHNOLOGY AND ENTREPRENEURHIP E-commerce and entrepreneurship, Myths related to e-commerce, Marketing on the web, Strategies related to e-commerce

12.

13.

14.

Book Recommended: ENTREPRENEURSHIP By DAVID H.HOLT

New Venture Creation.

CORPORATE GOVERNANCE
Course Outline: Introduction: Corporations and Corporate Governance, Origin of Corporate Governance, Value of good governance, Origin & need of corporate governance in Pakistan, International Environment for Corporate Governance, The Board of Directors, Role & Responsibilities of Directors & Managers, Stake Holders of Organization & CG, Shareholders and Shareholder Activism, Agency Theory, Executive and Non-Executive Compensation and Incentives, Financial Controls, Auditing & Disclosure, Corporate Takeovers: Mergers & Acquisitions, Corporate Reporting, Reporting Responsibilities, Role of Auditors, Risk Management, Role of Financial Institutions in Corporate Governance, Corporate Social Responsibility Recommended Text: Corporate Governance & Accountability, Student Edition, By Solomon & Solomon, J. Wiley Ltd (Latest Edition)

Kenneth A Kim and John R. NofsingerCorporate Governance (2nd Edition). Prentice-Hall(2006) Manual of Corporate Governance by SECP OECD Principles of Corporate Governance 2004,2008 Corporate Governance: Promises Kept, Promises Broken Author(s): Jonathan MaceyPublished: October 2008 by University Presses of California, Columbia and Princeton A History of Corporate Governance Around the World: Family Business Groups to Professional Managers Author(s): Randall K MorckPublished: December 2005 by University of Chicago Press Website: http://www.oecd.org/dataoecd/20/60/40823806.pdfA Board Room Perspective in the Application of OECD CG Principles (2008) Web Site: http://www.oecd.org/dataoecd/32/18/31557724.pdf Title: OECD Principles of Corporate Governance (2004)

TOTAL QUALITY MANAGEMENT

The Total Quality Approach to Quality Management ,Quality and Global Competitiveness, Strategic Management: Planning and Execution for Competitive Advantage, Quality Management, Ethics, and Corporate Social Responsibility, Partnering and Strategic Alliances, Quality Culture: Changing Hearts, Minds, and Attitudes, Customer Satisfaction, Retention, and Loyalty , Employee Empowerment, Leadership and Change , Team Building and Teamwork, Effective Communication,: Education and Training, Overcoming Politics, Negativity, and Conflict in the Workplace, ISO 9000 and Total Quality: The Relationship , Overview of Total Quality Tools, Problem Solving and Decision Making, Quality Function Deployment (QFD), Optimizing and Controlling Processes Through Statistical Process Control (SPC), Continual Improvement Methods with Six Sigma, Lean, and Lean Six Sigma, Benchmarking, Just-in-Time Manufacturing (JIT) , Implementing Total Quality Management Text/Recommended Books Quality Management for Organizational Excellence: Introduction to Total Quality, 6/E Dr. David L. Goetsch, University of West Florida and OskaloosaWalton , Stanley Davis, Stan Davis Consulting ,ISBN-10: 0135019672, ISBN-13: 9780135019672 , Publisher: Prentice Hall, Copyright: 2010 Principles of Total Quality, Third Edition , 3rd Edition , By Vincent K. Omachonu, Joel E. Ross ISBN: 978-1-57444-326-4 , Pages: 512 pages

Juran's Quality Handbook: The Complete Guide to Performance Excellence 6/e, 6th Edition Joseph A. Defeo, JURAN INSTITUTE INC J.M. Juran, The Juran Institute 2010, ISBN-13 9780071629737

PROJECT MANAGEMENT
Introduction: Why Project Management? , The Organizational Context: Strategy, Structure, and Culture ,Project Selection and Portfolio Management, Leadership and the Project Manager, Scope Management, Project Team Building, Conflict, and Negotiation, Risk Management, Cost Estimation and Budgeting ,Project Scheduling: Networks, Duration Estimation, and Critical Path, Project Scheduling: Lagging, Crashing, and Activity Networks, Critical Chain Project Scheduling ,Resource Management, Project Evaluation and Control, Project Closeout and Termination Text/Recommended Books Project Management, 2/E ,Jeffery K. Pinto ,ISBN-10: 0136065619,ISBN-13: 9780136065616 ,Publisher: Prentice Hall, Copyright: 2010, Format: Cloth; 504 pp Global Project Management Handbook: Planning, Organizing and Controlling International Projects, Second Edition, 2nd Edition David L. Cleland, UNIV OF PITTSBURGH-PITTSBURGH Roland Gareis, University of Vienna 2006, ISBN-13 9780071460453 Project Manager's Handbook : Applying Best Practices Across Global Industries, 1st Edition David L. Cleland, UNIV OF PITTSBURGH-PITTSBURGH Lewis R. Ireland , 547 pages 2008, ISBN-13 97800714844

STRATEGIC MANAGEMENT
Introduction to strategic management and business policy, Phases of strategic management, strategic decision making, basic model of decision making, guidelines and pitfalls of strategic management, business ethics. Vision and mission, process, characteristics, components of mission statement. External environmental analysis, I/O view, external environmental forces, structural analysis of competitive forces, sources of external information, external factor evaluation, industry analysis. Internal environmental analysis, RB view, internal environmental factors, internal factor evaluation.

Corporate level strategies, business level strategies, functional level strategies, types of strategies, generic competitive strategies, strategy formulation and analysis framework, matching matrices, deciding upon strategies, political and cultural aspects of strategy Strategy implementation, internal factors in implementation, conflict management, resistance management, reengineering, restructuring, natural environment. Strategy evaluation, nature and framework of strategy evaluation, effective evaluation system.

Text Books: Thomas L. Wheelen & j. David Hunger: Strategic Management and Business Policy, Prentice hall. (Latest Edition) Wheelen and whelar: Strategic Management. (Latest Edition) Fred R. David: Strategic Management, Prentice hall. (Latest Edition)

SUPPLY CHAIN MANAGEMENT

Understanding the Supply Chain, Supply Chain Performance: Achieving Strategic Fit and Scope, Supply Chain Drivers and Metrics, Designing Distribution Networks and Applications to e-Business, Network Design in the Supply Chain, Designing Global Supply Chain Networks, Demand Forecasting in a Supply Chain, Aggregate Planning in a Supply Chain, Sales and Operations Planning: Planning Supply and Demand in a Supply Chain, Managing Economies of Scale in a Supply Chain; Cycle Inventory, Managing Uncertainty in a Supply Chain: Safety Inventory, Determining the Optimal Level of product, Availability, Transportation in a Supply Chain Sourcing Decisions in a Supply Chain, Pricing and Revenue Management in a Supply Chain, Information Technology in a Supply Chain, Coordination in a Supply Chain.

Supply Chain Management, 4/E, Sunil Chopra, Northwestern University ,PeterMeindl (Latest Edition) ISBN-10: 0136080405, Publisher: Prentice Hall, Copyright: 2010 Logistics & Supply Chain Management: creating value-adding networks, 3/E, ISBN-10: 0273681761, ISBN-13: 9780273681762, Copyright: 2005, Format: Cloth; 320 pp

World Class Supply Management: The Key to Supply Chain Management with Student CD (Cases), 7th Edition David N. Burt, UNIV OF SAN DIEGO , Donald W Dobler, COLORADO STATE UNIVERSITY EMERITUS , Stephen Starling, UNIV OF SAN DIEGO , 2003, ISBN-13 9780072831566

INDUSTRIAL RELATIONS & LABOUR LAWS

Course Contents: Law of Contract Definitions, Communication, Acceptance and Revocation of proposal. Essentials of valid contract, performance of the contract, Discharge of contract. Breach of contract. Damages for breach of contract. Law governing indemnity, gurantee, Bailment and agency. The Law of Sales of Goods: The formation of this contract, Effects of the contract, Performance of the contract, Rights of unpaid seller against the goods, Sale by auction, Breach of contract Law Governing Partnership Definitions, Types of Partnership: Essential elements of partnership, Registration of partnership firms, Partnership becoming illegal, Partnership distinguished from company, Partnership distinguished from private company, Partnership distinguished from co-ownership, Partnership agreement, Rights and liabilities of the members of partnership firm, Personal profit earned by partnership, The property of the firm, Implied authority of a partnership, Principles of holding out, Minor as a partner, Reconstitution of a firm, Dissolution of partnership, Rights and obligations of partners after dissolution of partnership The Law of Negotiable Instruments: Definitions, characteristics of a negotiable instrument, Notes, bills and cheques, Parties to instruments, Negotiation. Endorsement liabilities of parties, Payment, discharge from liabilities, Dishonour of instrument liabilities of parties. Payment, discharge from liabilities. Dishonour of instrument. Notice and protesting.. acceptance and payment for honour. Compensation and presumptions. Factories act, industrial relations ordinances and payment of wages act

Text Books:
Khawaja Amjad Saeed: Mercantile and Industrial Law in Pakistan I.R. Hashmi: Mercantile Law (Latest Edition) Relevant Acts and Ordinances Factories Act, Industrial Relations Ordinances, Payment of Wages Act etc. Industrial Relations: Role of NIRC, Bargaining Agent, Union Management, Laws Concerning Industrial Relation, Strike / Lockout, Employee Benefits Text Books: John B. Miner: Personnel Industrial Relations(Latest Edition) L. French: Organization Development, Prentice Hall (Latest Edition) Keith Potching: Management and Organizational Development (Latest
Edition) Kard Albrecht: Organization Development (Latest Edition)

SALES MANAGEMENT
Course Objectives

The Job of Sales Management The Nature of Personal Selling Personal Selling in the Marketing Mix Dimensions of Sales Management Preliminary Steps in the Selling Process Prospecting Qualifying Prospects Preparing Advanced Steps in Selling Process Convincing the Prospect Handling Objections Closing Follow Up Territory Development Sales Territory Design Procedure for Developing Territories Sales Management Environment Coping with Environmental Changes The Social and Cultural Environment The Competitive Environment

Sales Management Planning The nature and importance of sales planning Sales planning in the corporate context Information for sales planning The Sale Management Planning Process Setting Sales Objectives Formulating Sales Strategies Sales Forecasting Importance of Sales Forecasting Sales Quotas and Budgets Sales Forecasting Concepts Sales Forecasting Procedures Estimating market and sales potentials

Information Sources Sales Budgeting Types of Budget Determining the Budget level Sales Personnel Planning and Recruiting Analyzing Sales Personnel Needs Sources of Sales Recruits Sales Training and Development Training and the Salespersons Career Cycle Designing a Formal Sales Training Program Training Techniques Sales Leadership and Supervision Selected View of Sales Motivation The Essence of Sales Leadership Sales Leadership and Coordination Sales Compensation Criteria for Sound Compensation Plan Developing a Compensation Plan International Sales Management International Sales and Marketing Opportunities International Sales Management Challenges International Sales Techniques

Recommended Books: 1. 2. 3. 4. 5. 6. Eugene m. Jhonson Rovid L. Kurtz E. Scherumg. Sales Management SeconU Edition 1994, Mc.Graw-Hill Publishers. Rople E. Adverson, Joseph F. Haw Jr, Ajam J. Bush. Professional Sales Management Second Edition 1992, Mc. (3raw-HiIl Publishers. David L. Kurtz, H. Robert Dodge, Professional Selling, Sixth Edition Irwin Publishers 1991 Doughtas j. Sairymple, Sales Management Third Edition 1988 Wiley International Publishers Leslie W. Rodger Statistics for Marketing, Mc Graw-Hill Publishers 1984 Reten J. Youdale. Managing Your Sales, Office Business:Books Lts. UK. 1974.

FINANCIAL STATEMENT ANALYSIS

Course Outline
Fundamental concepts and introduction to financial Reporting Forms of business entities The Accounting cycle Auditors Report Consolidated Statement Basic elements of the Balance Sheet Analysis Basic elements of Income Statement Special Income Statement Items Basics of Analysis Common Size Ratios Liquidity of Short term assets; related debt paying ability Long term debt paying ability Income statement consideration when determining long term debt paying ability Balance sheet consideration when determining long term debt paying ability Special items that influence a firms long term debt paying ability Analysis of profitability Analysis for the investor Statement of Cash flow Utility of financial ratios Impact of change in prices on financial reporting

BOOKS RECOMMENDED.
Reference books:
Financial Statement Analysis by Gibson Financial Statement Analysis by foster Financial statement Analysis by Giroux Business Accounting 2 by Frank wood & Alan Sangster Intermediate Accounting by Simon (Latest Edition)

BRAND MANAGEMENT
Course Outline Introducing the Brand Concept

Identify the definition of a brand. Match the common branding terms with their descriptions. Select the characteristics of an effective brand name or brand mark Simulation Overview: Branding Responsibilities

Identify common brand manager responsibilities. Select tasks to complete common brand manager responsibilities. Sequence the stages of the consumer adoption process. Simulation Overview: Strategic Branding Options

Identify the types of brands. Select branding strategies. Identify the guidelines for creating a strong brand. Apply the guidelines for creating a strong brand. NATURE OF PRODUCTS AND BRANDS Characteristics of Products and Services The Concept of the Brand Brand Types in Products and Services IMPORTANCE OF STRONG BRANDS Brand Adds Value to Companies Prevent competition Affect Consumer Perceptions as basis for Extension Form Quality Certification and Trust BUILDING SUCCESSFUL BRANDS Creating a Brand Brand name Strategies and Choices Re-branding and Brand Extension Stretching and Co-branding POWERFUL BRANDS AND COMPETITION Brands as Strategic Devices Brands Sources of Competitive Advantage The Meaning of Brand Share

 Extending Brands GLOBAL BRANDING Global Branding Decisions and Strategies Geographic Extension Brand acquisition Brand Alliances CORPORATE IDENTITY MANAGEMENT Dimensions of Corporate Identity Managing Corporate Identity Programme Protecting Brands through Trade Ethical Issues Concerning Brands MANAGING BRANDS OVER THEIR LIFE CYCLE Developing and Launching New Brands Managing over their Life Cycle Financial Implications During the Life Cycle Rejuvenating/Revitalizing Brands. BRAND EVALUATION Growing Brand Equity Commercial Models of Brand Equity Growth Measuring Brand Equity Financial Value of Brands and Measurement RECOMMENDED READINGS 1. K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity. FBM OUT 2007 2. David Jobber (2004) Principles and Practice of Marketing.4th Edition McGraw Hill Companies, inc. Chapter 8.pp. 3. Leslie de Chernatony and Malcolm McDonald (2000) Creating Powerful Brands in Consumer, Service and Industrial Markets 2nd Edition. Butterworth Heinemann. 4. Kevin Lane Keller (2003), Strategic Brand Management (2nd edition). NJ: Prentice Hall. ISBN 0-13-041150-7 5. Kevin Lane Keller (2003), Best Practice Cases in Branding: Lessons from the Worlds Strongest Brands. NJ: Prentice Hall. ISBN 0-13-141133-0

INTERNATION FINANCE MANAGEMENT This course analyses major issues in international finance, such as geographical and cross-rate arbitrage, determinants of foreign exchange rates, interest rate parity and purchasing power parity theorems, foreign exchange options and futures, international investment and financing decisions (including international capital budgeting), international capital asset pricing models, Eurobond valuation, international market structures and gold investments. By the end of this unit, students are expected to have attained proficiency in the following areas:

International Monetary System and its recent developments. Foreign exchange market and its roles in international finance and trade. International risk management, including the theoretical arguments for and against hedging foreign exchange and interest rate risk and the use of financial instruments such as options on exchange rates, financial futures and currency swaps; and, Corporate Finance and Investments in International Setting. Research methodologies employed in international finance. Introduction to International Finance Benefits of studying International Finance Growing importance of International Finance Post war economic, financial and institutional developments Foreign exchange market Introduction to foreign exchange market Functions of the foreign exchange market Market Participants and Traded currencies The spot and forward exchange rate Foreign exchange market The bid and offer rates Cross exchange rates Balance of Payment Definition and structure of Balance of payment Balance of payment and foreign exchange market Balance of Payment Derivation of supply curve of foreign exchange Derivation of demand curve of foreign exchange Factors affecting the balance of payment Central bank intervention

Exchange rate determination: The partial supply and demand model Factors affecting the supply and demand of foreign exchange Arbitrage in the spot foreign exchange market Speculation in the spot foreign exchange market The international monetary system and exchange rate arrangements Definition and criteria of classification Flexibility of exchange rate as a criterion of classification The classical gold standard The international monetary system and exchange rate arrangements The Bretton Woods System The European monetary system Fixed verses Flexible exchange rates Mid term exam Currency Futures and Forwards Definition and specification Problematic characteristics of forward contracts Comparison of forward and future markets Currency and interest rate Swap, Swap terminology Currency Options The basic concepts Diagrammatic representation of the payoff Call and Put options Other options positions Pricing currency options The Eurocurrency market and international banking The Eurocurrency market Some features of Euro banking The evolution and growth of Eurocurrency market International banking Purchasing Power Parity Introduction, The law of one price Absolute and relative form of PPP Interest rate parity International debt crisis: Introduction The low and middle income LDCs

Characteristics of middle income LDCs The economics of LDCs borrowing Types of capital inflow into LDCs Measures of indebtedness Presentations International long term financing International Bank loan financing International bond and equity financing Other sources of financing Presentations International long term Investment Bond and equity investment Benefits of International portfolio diversification International capital asset pricing model Presentations Final term exam Formal lectures Presentation Assignments Recommended Books: International Finance By Imad Moosa International Financial Management By Jeff Medura

CORPORATE FINANCE
Gain an understanding of financial markets and processes Learn techniques for determining the intrinsic value of securities Discover the complex interaction between the economy and the financial markets Become comfortable engaging in discussion and debate over finance and related issues

The course in corporate finance describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments, create (or, alternatively, destroy) value for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs (embodying both the original investment value and any surplus value generated), and develop strategies for meeting the claims of financial market participants who are sought as financiers (and, therefore, residual claimants to the cash flows/surplus value of) such investments.

The firm and the Financial Manager

Organizing business The role of financial manager Goals of Corporations

The financial Environment

The flow of savings to Corporations Function of Financial Markets and Intermediaries

Accounting and Finance

Balance Sheet Income Statement Statement of Cash flow

The Time value of Money

Future Values and Compound Interest Present Values Multiple cash flows Perpetuities and Annuities Inflation and Time Value of Money

Valuing Bonds
Bonds Characteristics Bond Prices and Yields Bonds Valuation Models

Valuing Stocks
Stocks and the Stock Market Book values, Liquidation Values, Market Values Dividend Discount Model Growth Stocks and Income Stocks

Net present value and other investment criteria

NPV Payback period, IRR, Capital rationing

Project Analysis
How firms Organize Investment Process Break even analysis (Accounting and Economic Break even) Sensitivity Analysis, scenario analysis

Introduction to Risk and Return

Rates of Return: A Review A century of Capital market History Measuring Risk, Risk and Diversification

Risk, Return and Capital Budgeting

Measuring Market Risk Risk and Return Capital Budgeting and Project Risk

Mid term examination The cost of Capital

The Weighted Average cost of Capital Measuring Capital Structure Calculating and interpreting WACC Flotation Cost and The Cost of Capital

An overview of Corporate financing

Creating Value with financing decisions Common stocks, Preferred Stocks Corporate Debt, convertible Securities Patterns of financing

How Corporations issue Securities

The Initial Public Offerings The Underwriters General Cash Offer by Public Companies The Private Placement

Debt Policy
How Borrowing Affects in a Tax Free Economy Capital Structure and corporate Taxes Costs of Financial Distress Explaining Financial Choices

Dividend Policy
How Dividends are Paid Share Repurchase, How Do Companies Decide on Dividend Payments Why Dividend Policy Should not Matter Why Dividend May Increase or Decrease Firm Value

Financial Statement Analysis

Financial Ratios The Du Pont System Using Financial Ratios, Measuring company Performance The Role of Financial Ratios

Working Capital Management and Short Term Planning

Working Capital Links Between Short -term and Long- term Financing Tracing changes in Cash and Working Capital Cash Budgeting, A Short-term Financing Plan Sources of Short-term Financing, The cost of Bank Loans Mergers and acquisitions, derivative securities

Final Term Exams Formal lectures Presentation Assignments Recommended Books: Fundamentals of Corporate Finance By Brealey, Myers, Marcus

INVETSMENT SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objective: To know about the concepts, terms commonly used in security markets and portfolio investments, working of security markets and so that students should be able to learn that how one can do profitable business in these markets. Course Contents: Concept of in investments and portfolio investments, Investment decision process, Security Markets and their workings, Concept of Market efficiency its types and implications on security prices, Investment alternatives, Direct and Indirect investment approach, Passive and active strategies of Investment. Fundamental and technical analysis of securities, Portfolio and capital market Theory; Risk and return, Portfolio theory, Portfolio Selection Process, Assets Pricing Model, Common Stock: Analysis, Valuation and Management Fixed Income securities: Analysis, Valuation and Management Derivative Securities: Options and Futures Evaluation of investment performance and Portfolio Management Recommended Books: 1. 2. 3. Investments: Analysis and Management by Charles P. Jones latest Edition Investment analysis and portfolio management by Reily and Brown Latest Edition Investment by Sharpe latest edition

STRATEGIC HUMAN RESOURCE MANAGEMENT

The Nature of Strategic HRM Defining strategic management, stages of strategic management, integrating intuition and analysis, Process of generating and selecting strategies: strategy formulation framework, input stage, matching stage, decision stage, Organizational Strategy, Structure, Culture and Policy: SHRM and Business Strategy, Vision versus mission, Structure of the of the Organization, Organizational culture and policies Human Resource Planning: Human resource planning, HRP and Strategic organizational planning, the process of HRP, Legislation and Human Resource Planning HRM in a Diverse Workplace: Definitions and Strategy Options, Components of Legislation, Legislation process and legislative forces, demographic profile of the manpower and issues regarding gender, race, ethnicity Job requirements in Changing Workplace: Job Analysis and HR functions, the Job analysis process, Data collection methods, Job descriptions, Job specifications and Job design strategies Recruitment Strategies: The strategic perspective of recruitment, internal sources of recruitment, external sources of recruitment, Organizational recruiters Employee Selection: Pre-employment screening, Matching people and Jobs, The employment interviews, The nature of employment tests, reaching a selection decision, Training, Developing and Educating Employees: Orientation and socialization, training and development programs, principles of learning, Techniques of training and development, training process Performance Management and Appraisal: Performance appraisal programs, Performance appraisal methods, Improving performance, employee counseling, employee discipline Strategic Remuneration Management: Historical perspectives, Flexibility and remuneration systems, Current issues in remuneration management and future directions

Text Book/s Reference Material

Strategic Human Resource Management, 4/e by Alan Nankervis, Robert Compton and Marian Baird (Thomson) Framework of Human Resource Management, 4/e by Desseler Human Resource Management, 10/e by Desseler Strategic Management: Concepts and Cases, 12/e by Fred R. David (Prentice Hall, 2008) Strategic Management and Business Policy, 9/e by Thomas L. Wheelen & J. David Hunger (Prentice Hall, 2003)

Topic Training, Developing and Educating Employees: Orientation and socialization, training and development programs, principles of learning, Techniques of training and development, training process Case Competition Performance Management and Appraisal: Performance appraisal programs, Performance appraisal methods, Improving performance, employee counseling, employee discipline Strategic Remuneration Management: Historical perspectives, Flexibility and remuneration systems, Current issues in remuneration management and future directions Corporate Governance and SHRM Cotemporary Issues in SHRM Group Presentations Group Presentations

ADVERTISING MANAGEMENT
RATIONALE Every student should be exposed to sociological concepts, theories, since it serve to better understand the society and the practices in it. This course will demonstrate the importance of society and its social aspect in the production of a product, service or idea by the business class. REQUIRED TEXTBOOKS and/or MATERIALS:

Set Text for Advertising: Advertising Excellence by Bovee C.L., Thill J.V., Dovel G.P SUGGESTED/SUPPLEMENT READINGS: Blair, M., Armstrong, R. and Murphy, M. (2003), The 360 Degree Brand in Asia: Creating More Effective Marketing Communications, Singapore: John Wiley & Son. Clow, K. E., and Baack, D. (2004), Integrated Advertising, Promotion, and Marketing Communications, 2nd edition, New Jersey: Pearson Prentice Hall Hulbert, J.M., Capon, N. and Piercy, N. (2003), Total Integrated Marketing: Breaking the Bounds of the Function, New York: Free Press. Tuckwell, K.J. (2005), Integrated Marketing Communications: Strategic Planning Perspectives, Toronto: Pearson Prentice Hall Note: In order to find practical examples to help develop strategies and creative communication tactics for the group project and case study, students should also pay regular attention to additional sources, such as The Wall Street Journal, Business Week, Fortune, Forbes, Advertising Age, and television news

Contents
Introduction to the Course and Course Outline The Foundations of Advertising The Advertiser-Agency Partnership The Advertising Environment Audience Analysis and Buyer Behaviour Segmentation, Targeting and Positioning Advertising Research Objectives, Strategy and Plans Intercultural and International Advertising Creativity, Creative Strategy and Copywriting Art Direction Print Production Electronic Production Media Objectives, Strategy and Planning Print Media Electronic Media Direct Marketing and Out of Home Advertising Sales Promotion and Supplementary Media Public Relations and Special Communications Local Advertising From Plan to Results: The Complete Campaign

MARKETING RESEARCH COURSE DESCRIPTION:

Marketing Research is intended to introduce students to research methods used in marketing. The course will cover both qualitative and quantitative methods, using both primary and secondary data. The course will use a hands-on approach, to ensure that students are able to carry out marketing-related research.

Contents
1. Introduction to Research, Definition, Need & Importance of research for Managers 2. Defining the Marketing Research Problem and Developing an Approach 3. Introduction and Early Phases 4. Secondary Data 5. Qualitative Research 6. Survey and Observation 7. Qualitative 8. Depth Interviews 9. Survey 10. Mail Methods 11. Research report writing using different styles of writing such as A.P.As (American Psychological Association) style of writing Research Report

REQUIRED TEXTBOOKS and/or MATERIALS:

A). Set Text for Marketing Research: Marketing Research by Naresh K. Malhotra B). Further Readings: Bunsiness Research Methods by Uma Sekaran Preparing research proposals by Chaudhry Haider Ali Research design and Strategies by Shah Vimal Sampling Design and Procedure by Christina P.Parel

PERFORMANCE MANAGEMENT
COURSE CONTENTS:
PERFROMANCE MANAGEMENT AND REWARD SYSTEMS IN CONTEXT 1. definition of performance management 2. the performance management contribution 3. disadvantages/ dangers of poorly implemented PM systems

4. 5. 6. 7.

Definition of Reward systems. aims and role of PM systems characteristics of an ideal PM systems integration with other human resources and development activities

PERFORMANCE MANAGEMENT PROCESS

1. 2. 3. 4. 5. 6. prerequisites performance planning performance execution performance assessment performance review performance renewal and recontracting PERFROMANCE MANAGEMENT AND STRATEGIC PLANNING

1. Definition and purposes of strategic planning 2. process of linking performance management to the strategic plan 3. strategic planning a. b. c. d. e. environmental analysis mission vision goals strategies

4. developing strategic plans at the unit level 5. job descriptions 6. individual and team performance DEFINING PERFORMANCE & CHOSOSING A MEASUREMENT APPROACH 1. 2. 3. 4. Defining performance determinants of performance performance dimensions approaches to measuring performance MEASURING RESULTS AND BEHAVIORS 1. measuring results 2. measuring behaviors GATHERING PERFROMANCE INFORMATION 1. appraisal forms 2. characteristics of appraisal forms

3. determining overall rating 4. appraisal period and number of meetings 5. Who should provide performance information? 6. a model of rater motivation 7. preventing rating distortion through rater training programs IMPLEMENTING A PERFORMANCE MANAGEMENT SYSTEM 1. 2. 3. 4. 5. 6. 7. 8. 9. Preparation: communication, appeal process, training programs, and pilot testing communication plan appeal process training programs for the acquisition of required skills frame of reference training behavioral observation training self-leadership training pilot testing ongoing monitoring and evaluation

PERFORMANCE MANAGEMENT AND EMPLOYEE DEVELOPMENT 1. a. b. c. 2. 3. 4. 5. Personal developmental plans developmental plan objectives content of developmental plan developmental activities direct supervisors role 360 degree feed back systems advantages of 360 degree feedback systems characteristics of a good system

CHAPTER 9- PERFORMANCE MANAGEMENT SKILLS 1. 2. 3. 4. 5. 6. Coaching coaching styles coaching process giving feedback praise negative feedback

7.

performance review meetings

Recommended Book: Performance management By Herman Aguinis 2nd Ed ORGANZATIONAL DEVELOPMENT

Introduction change and the field of Organizational Development OD defined Who is the OD practioner History of OD

The Nature of planned change Theories of planned change General Mode of planned change Types of change Entering and contracting Entering into and developing a contract Diagnosing Organizations, Groups and Jobs Open systems model Diagnosing Org systems at the individual, group and organization level Collecting, analyzing and feeding back diagnostic information Methods for collecting data Techniques for analyzing data Feedback of information surveys Designing Interventions What is an effective intervention & how to design them Overview of Interventions Leading and Managing Change Motivating change Vision, developing support, managing the transitions, sustaining and institutionalizing change Leading and Managing Change Motivating change Vision, developing support, managing the transitions, sustaining and institutionalizing change

Human Process Interventions Process consultation Team building Conflict resolution Large group interventions Restructuring Organizations, Employee Involvement, Work design Structural design Downsizing Reengineering Definition of employee involvement High involvement orgs. Total quality management Socio tech systems Motivation approach to work design Human Resources Management Interventions Performance management, career planning & development interventions, workforce diversity interventions

Recommended Book:
Cumming, Thomas G, Worley, Christopher G, Organizational Development and Change, 2010. Nelson Education Ltd. Custom Publication. (Latest Edition) On line resources: http://webct.georgebrown.ca