CONSOLE GAMING PREFERENCES OF STUDENTS IN DIAC GROUP 3 TRANSFORMERS

PURAB BHATIA VAISHNAVI NARAYANAN GYANESH CHANGLANI VIJAY R VIVEK KALYAN

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SCREENER :

QS 1. Are you a student of DIAC ? CONTINUE TERMINATE YES NO 1 2

QS 2. Do you play console games? CONTINUE TERMINATE YES NO 1 2

QS 3. How often do you play video game? CONTINUE Atleast Once a day Atleast once in 2 days Atleast once in a week Atleast once a fortnight Atleast once a month 1 2 3 4 5

TERMINATE

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DEMOGRAPHICS: QS 4. GENDER Male Female QS 5. AGE Below 15 years 16- 20 years 21-25 years 26-30 years 31 above 1 2 3 4 5 1 2

QS 6 What is your nationality? National Expat Arab Egyptian Palestinian Lebanese Jordanian Syrian Other Expat Arabs Expat Asians Indians Pakistanis Others specify QS 7. Please tell me, which course have you enrolled in? Undergrad Post Grad Executive 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12

QS 8. Do you own a video gaming console? Yes No 1 2

QS 9. How many video games consoles do you own ? None One Two More than Two 1 2 3 4

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QS 10. Where do you usually play video games? Home Friends home Gaming Centre Others. 1 2 3 4

QS 11. Other than gaming consoles, what other platforms do you use PC Mobile IPAD/tablet Others. 1 2 3 4

MAIN QUESTIONNAIRE
CATEGORY UNDERSTANDING

Q12. What sort of gaming consoles do you prefer the most? Handheld controller 1 Motion Sensor 2 Portable Console 3

Qs 13. Can you please tell what category of games do you prefer? Action Adventure Strategy Role-Play Sports Others-Specify 1 2 3 4 5 6

Q 14 What number of player option do you prefer? Single Player 1 Multi Player 2 I dont care 3

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IMPORTANCE OF ATTRIBUTES

Q15. We have spoken to people like you and they have given us main reasons for preferring a gaming console. I know that you play a particular gaming console , but if you have to choose a console, please let me know which of the following are: Very Important i.e. you would not choose a console that does not provide them Somewhat Important i.e. if you are not fully satisfied with gaming console on this feature, you would still choose it, if other criteria are fulfilled. It would be nice if the console offers this feature, but it is not important to me

Very Important Wireless controller Hard disk space Multimedia capability Personalization Interconnectivity User friendliness Affordable Price Less bulky controller
More games available HD support 3 D support Quality of graphics Others

Somewhat Important 1 2 3 4 5 6 7 8 9 10 11 12 13

Not important 1 2 3 4 5 6 7 8 9 10 11 12 13

1 2 3 4 5 6 7 8 9 10 11 12 13

Q16. Why do you play games? Reasons Fun/leisure Stress buster Physical workout To kill time Professional gaming Improve reaction time/ sharpening mind Others specify

1 2 3 4 6 7 8

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ATTITUDE TOWARDS CATEGORY

QS 17. Please tell me which of these gaming consoles have you ever played on? Use Currently 1 2 3 4 5 6 7 8

Xbox ( pro, 360, live) Xbox Kinect Ps2 Ps3 PSP Nintendo Wii Nintendo DS Others

Q18. PLEASE MENTION REASON/REASONS FOR NOT PREFERRING A GAMING CONSOLE High Price Fewer Supported games User unfriendly Interface Expensive accessories Fewer accessories Friends dont have that Others 1 2 3 4 5 6 7

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BRAND HEALTH MEASURES

Top of Mind & Spontaneous Awareness 19a. When it comes to GAMING CONSOLES, what brands of consoles can you think of? [DO NOT READ. RECORD FIRST MENTIONED UNDER TOM.] Any others? Any others? RECORD ALL OTHER MENTIONS UNDER SPONT Prompted Awareness (SHOW PHOTO PROMPTS) 19b. [ASK ONLY FOR BRANDS NOT MENTIONED IN Which of the following gaming console brands have you heard of? First mention 1 2 3 4 5 7 8 Second 1 2 3 4 5 7 8 AIDED 1 2 3 4 5 7 8

Xbox Kinect Ps2 Ps3 Psp Nintendo WII Nintendo DS

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PROMPTED BRAND ASSOCIATIONS

Q 20. Here are some things that other people have said about gaming consoles. Can you please tell me with which type of gaming console do you associate the following attributes?

Xbox Wireless controller Hard disk space Multimedia capability Personalization Interconnectivity User friendliness Price
size of controller Games supported HD support 3 D support Blu Ray Others

Kinect 1 2 3 4 5 6 7 8 9 10 11 12 13

PS2 1 2 3 4 5 6 7 8 9 10 11 12 13

PS3 1 2 3 4 5 6 7 8 9 10 11 12 13

PSP 1 2 3 4 5 6 7 8 9 10 11 12 13

1 2 3 4 5 6 7 8 9 10 11 12 13

Nintendo Wii 1 2 3 4 5 6 7 8 9 10 11 12 13

Nintendo DS 1 2 3 4 5 6 7 8 9 10 11 12 13

Q21. I am going to read out some stataments that other people have made about gaming consoles. As I read out each statement could you please tell me as to which of these brands this staatement applies to? You may or may not have used the brand of gaming console before. However we would like to know your opinion based on your own perception of the brand. For each statement that I read out, you can choose all of the brands, one of them, more than one or none of them. Please note that there are no right or wrong answers. We only want your opinion.

Xbox

Kinect

PS2

PS3

PSP

Nin ten do Wii 1 2 3 4 5 6 7 8

Nintendo DS

Is very user friendly For hardcore gaming Is very cool More interesting games More Interactive games For the family Great customer care Cooler accessories

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

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