Definition Trading is the process of buying and selling securities. The procedure of trading consists of two processes, i.e.

Delivery (when securities are sold) and Receipt (when securities are purchased). These two processes can be understood as follows:

I. Process of Receipt

II. Process of Delivery

Note: One can also give "Standing Instruction" to receive credits into the account directly without having to give the receipt instruction to the broker every time.

A dynamic professional with rich & extensive experience & expertise in Management, Marketing, Branding, Corporate Communication, Strategy, Planning, Business development, Media planning & buying. ________________________________________ Presently working with Angel Broking Ltd as Vice-President, Branding & Corporate Communication. ________________________________________ An Out-of-the-Box thinker with a flair for charting out strategies and contributing towards enhancing brand equity, business volumes, growth and achieving profitability norms. ________________________________________ Proficient in strategy formulation through market research & fine tuning strategies to ensure wider market reach & penetration of unexplored market segments by conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics. ________________________________________ A proactive leader and planner with expertise in Strategy, Planning, Market plan execution, Brand communication & People management.

________________________________________ Excellent communication and presentation skills with demonstrated abilities in mentoring motivated teams towards achieving organisational goals.

Specialties
Branding, Marketing, communications, events, corporate communications, planning, strategy, consulting, promotions.

Krunal Mehta's Experience

Vice-President, Branding, Marcom & Corporate Communication
Angel Broking Privately Held; Financial Services industry July 2008 Present (3 years 4 months) I handle the complete aspect of communication at Angel Broking, which includes Branding, Marketing communication & Corporate communication for the entire group, all the subsidiary companies their products & services. Planning, executing & controlling the Annual Budget for the function. Handling aspects like strategy, planning, communication, marketing, advertising, branding, events & exhibitions, market research, ATL & BTL activities, printing etc. Implement 360 degree marketing & communications plans while working in conjunction with support services like the ad agency, media agency, PR agency, event agency, production house, media house etc. Marketing handling ATL & BTL activities, market as well as product promotions, launching products, schemes, marketing support to branches, handling internal R & R schemes (reward & recognization). Branding setting up the Brand prepositions & communication of the same. Ensuring Brand image, awareness & visibility at the highest via all the possible mediums. Tieing up with various media like CNBC, ET to ensure proper Brand penetration among the target audience. Advertising handling the complete advertising aspect i.e. planning the marketing communication, co-ordinating with the advertising agencies, various media and working out a proper media plan using proper media-mix i.e. print, TV, radio, internet, outdoors etc. To ensure a proper response per spend. Events handling all the events i.e. external & internal, conferences, meets, incentive programmes, annual gathering etc. also external events like investor meets, participation in job fairs, exhibitions, financial conferences, product launch, Customer meets, Franchisee meets etc. Positioning the organization as the thought leader & hence making the management & analyst as the most sought after by media. PR coverages in electronic, print & events/ conferences medium. Representation of speakers in key conferences/ events etc.

AVP, Branding & Marketing

India Infoline Ltd Public Company; Financial Services industry September 2005 June 2008 (2 years 10 months) I handled the complete aspect of marketing communications. Planning, setting & managing the annual marketing budget. Also handling the national cost approvals related to marketing, branding & printing. Handling activities related to marketing, branding, communication and printing. Media planning, mapping, media buying, competitor and market analysis, research. Handling ATL & BTL activities, market as well as product promotions, launching products, schemes, marketing support to branches, handling internal R & R schemes (reward & recognisation). Handling the complete advertising i.e. co-ordinating with the advertising agencies, various media and working out a proper media plan using proper media-mix i.e. print, TV, radio, internet, outdoors etc. Handling external & internal events i.e. conferences, meets, incentives, annual gathering etc. also external events like investor meets, participation in job fairs, exhibitions, financial conferences, product launch, Customer meets, Franchisee meets etc. Handling the entire printing function nationally. Oversee the creative, content and development of materials, including the company brochures, company newsletters, magazine and other required documents. Work with Sales team to develop innovative schemes in coordination with Industry associations. Handling the Branding activities, to create better brand visibility and awareness. Handling the total cadre of products, their planning their support activities and new product development, Market mapping, competitor tracking, product penetration and corporate communication are part of my profile. Handling Press releases and other pr activities. Successfully handled product launches i.e. Preferred client group (pcg), Wealth advisory services, Relaunch of India infoline brand with new logo and new prepositions. Awarded for excellence at the India Infoline Annual gathering, 2007.

Area Manager, channel sales & marketing

Total Fina ELF Oil & Energy industry January 2004 August 2005 (1 year 8 months)

I handled Mumbai & then west as a region. My profile included channel sales, marketing & branding in the assigned area/ region. Managing the channel sales for Mumbai, handling Distributors and their operations, which includes inventory management, team leading, customer relationship management, financial aspect etc. and handling the retail networking for Mumbai market which include the revenue handling of 4 crore p.a. Handling marketing and sales activities for Mumbai (whole region). Handling activities for creating market demand for the brand ELF, in the bazaar trade segment of Mumbai. Designing branding activities, doing campaigns, handling road shows, handling outdoor publicity activities, handling media advertisement activities, designing and implementing product and market promotions and doing various marketing activities to increase product premium ness in the Mumbai market. Handling a marketing and advertisement budget of 25 lakh. Conceptualized, initiated and implemented the product concept called MOTOZONE in Mumbai, which a step forward towards consumers. Making strategies and launching LSPs (local sales promotions) for the Mumbai market, for generation of sales. Meeting targets and making key decisions for achieving the objectives. Accomplishments: Achieved award and reward for the highest sales for the month of December 04. Won gold coins and award for marketing initiative of MOTOZONE. Got appreciation for brand building and market development in and around Mumbai.

Marketing Manager
Trojen marketing ltd Marketing and Advertising industry April 1998 March 2002 (4 years) I handled sales promotions & marketing for several companies. Among the few projects handled were, launch of hundai santro, promotions for kellogs & its launch, nestle etc. Ensuring smooth & successful planning, launch & completion of promotional activity for the clients, through co-ordination and supervision of promotional activity. Handling marketing and branding activities for multinational clients. Handling promotions, advertisements, outdoor activities, shows and all sorts of marketing activities for multinational companies. To ensure smooth and successful launch and completion of promotional activity for the clients, through co-ordination and supervision of promotional activity. The role and responsibility included activities like leading the team, achieving the marketing targets, systematic and proper functioning of sales promotion, training of sales promoters etc.

Accomplishments: Key project handled: - Launch of Hyundai Santro - Launch of MAX range of ice cream from Quality Walls. - Nestle India Ltd. - Cadbury - Kelloggs - LG - Samsung - Pedigree
Promotion Plan With a distribution strategy formed, you must develop a promotion plan. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your product or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort. This includes: Advertising -- Includes the advertising budget, creative message(s), and at least the first quarter's media schedule. Packaging -- Provides a description of the packaging strategy. If available, mockups of any labels, trademarks or service marks should be included. Public relations -- A complete account of the publicity strategy including a list of media that will be approached as well as a schedule of planned events. Sales promotions -- Establishes the strategies used to support the sales message. This includes a description of collateral marketing material as well as a schedule of planned promotional activities such as special sales, coupons, contests, and premium awards. Personal sales -- An outline of the sales strategy including pricing procedures, returns and adjustment rules, sales presentation methods, lead generation, customer service policies, salesperson compensation, and salesperson market responsibilities.