TOUR OPERATION MANAGEMENT

Section 1) INTRODUCTION

In tour operation management assignment is to provide and compare tour operations sector with information learned and information compared with example of an organization. The assignment will serve the purpose for developing student skills in researching and analyzing information of tour operation management. The organization that is selected is Etihad Holidays.

Section 2)

DESCRIPTION

1) Tour Operation Management

The analysis of management issues which incurs during the process of design, development, distribution and operation is tour operation management. This is inclusive of travel programs for holidays with entertainment and leisure while traveling areas around the world. The offer includes expanding and acquiring skills and knowledge1.

Etihad Holidays offers various opportunities for travelers with their extensive tour operation management and programs are designed for providing them positive travel experience with knowledge, skills, leisure and entertainment.

2) Tour Operation Sector

1

London Metropolitan University, 2008, LT2X09 Tour Operations Management, [accessed 9 November 2008 Online]. Available at: https://intranet.londonmet.ac.uk/prog-plan/higher-line/hn-modules/lt/lt2x09.cfm

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The local and/or international services are provided by tour operator sector. They will be operating either local or international programs or tours. The tourism is according to demand by tourists either local or international and when there is demand the tour operators take advantage of it by creating tour packages with price and destination that is most attractive for meeting the customer satisfaction and expectation.

Etihad Holidays when providing and designing tour packages they must decide according to customer needs and expectations. The quality and satisfaction of customers depends on what is offered in tour packages. The major role player is suppliers to tour operators and it is essential for their success2.

3) Tour Operator: Etihad Holidays

Etihad airways launched a division of tour operator which is Etihad Holidays. This tour operator is offering a wide range of holiday packages when passengers are travelling within particular destinations as per satisfaction of price and holiday package.

There are plans to expand in Middle East for serving the passengers from local to regional. This is due to potential demand that they have experienced3.

4) Number of Staff, Passengers & Destinations

2

Andreas Mueseler, 2004, Obstacles and Opportunities for Integrating & Sustainable Products into Holiday Packages, [accessed 9 November 2008 Online]. Available at: www.rete.tos.it/sett/turismo/euromeeting_2004/eng_andreas_mueseler.ppt 3 Etihad Holidays, 2008, About Us, [accessed 9 November 2008 Online]. Available at: http://www.etihadholidays.com/holidays/About.aspx

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TOUR OPERATION MANAGEMENT

In Etihad Holidays there are around 32 staff members working towards delivering services and products to passengers demanding attractive holiday packages 4. The passengers using Etihad Holidays packages have increased during the nine months in the beginning of 2008 and revenues also increased of around 120% as compared with last year5. There is no fixed number of passengers but it is certain that there is increase in the number of passengers resulting in the increase of revenue.

There are around 20 countries and 35 major destinations that is offered to Etihad Holidays passengers are they are Australia, Belarus, Canada, China, Egypt, France, Germany, Ireland, Italy, Jordan, Lebanon, Malaysia, Oman, Russia, Singapore, South Africa, Switzerland, Thailand, UK and USA. The regions that Etihad Holidays covered are Middle East, Africa, Asia, Australia, Europe and North America6.

5) Suppliers, Partners or Products

Etihad Holidays have selected their suppliers, partners and products carefully and this was their important decisions because passengers satisfaction relies on this. Their employees who are experts and professionals in tour operations made the selection hotels, shopping malls, and other locations within destinations.

Zawya, 2008, Etihad Holidays Profile, [accessed 9 November 2008 Online]. Available at: www.zawya.com/cm/profile.cfm/cid1004597 5 Allesto Media Pty Ltd, 2008, Etihad passenger count up 35%, [accessed 10 November 2008 Online]. Available at: http://www.aviationrecord.com/news-articles.aspx?articleType=ArticleView&articleId=1328 6 Etihad Holidays, 2008, Destinations, [accessed 10 November 2008 Online]. Available at: http://www.etihadholidays.com/holidays/Destinations.aspx

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TOUR OPERATION MANAGEMENT

The types of products that are offered currently are around 7 luxurious products and they are beach holidays, city & shopping, culture & history, family holidays, honeymoon & romance, luxury holidays and relaxation sports & adventure 7. These types of products are not limited and if there is high demand for potential products which are not listed will be customized and designed.

6) Trends Impacts

The positive trends impacts are certainly positive for Etihad Holidays. At the same time, the negative trends will also impact negatively on Etihad Holidays and their passengers. When there is weather change in one of the destinations either heavy rainfall or snowfall this will not be benefitted. The opportunities are when specified destinations have improvement and development and this will create competitive advantage for Etihad Holidays.

The other impacts are increase in the price of oil, change in the climate (global warming), etc. which is possible impacts either affect / destroy specific destinations. The Etihad Holidays destinations are positive and they have good current developments that are not affecting holiday packages.

7) Channels,

Yield Management, Product Portfolio & Travel

Documents

Etihad Holidays, 2008, Types of Holidays - Products, [accessed 10 November 2008 Online]. Available at: http://www.etihadholidays.com/holidays/Holiday_Types.aspx

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TOUR OPERATION MANAGEMENT

The distribution channels are provided according to customer needs and requirements. The revenues and profits are earned for products provided by suppliers. The rates and packages might be changed due to daily rates.

Etihad Holidays are adding new destinations in their portfolio due to increase in their sales from the time of establishment. This includes destinations and new suppliers and partners in the holiday package.

Section 3)

CONCLUSION

Etihad Holidays is customer oriented tour operator and designed packages according to customer needs and requirements. There are also customization and introduction of new destinations including their suppliers and partners with fascinating types of products which is flexible.

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TOUR OPERATION MANAGEMENT

Section 4) BIBLIOGRAPHY

Allesto Media Pty Ltd, 2008, Etihad passenger count up 35%, [accessed 10 November 2008 Online]. Available at: http://www.aviationrecord.com/newsarticles.aspx?articleType=ArticleView&articleId=1328

Andreas Mueseler, 2004, Obstacles and Opportunities for Integrating & Sustainable Products into Holiday Packages, [accessed 9 November 2008 Online]. Available at:

www.rete.tos.it/sett/turismo/euromeeting_2004/eng_andreas_mueseler.ppt

Etihad Holidays, 2008, About Us, [accessed 9 November 2008 Online]. Available at: http://www.etihadholidays.com/holidays/About.aspx

Etihad Holidays, 2008, Destinations, [accessed 10 November 2008 Online]. Available at: http://www.etihadholidays.com/holidays/Destinations.aspx

Etihad Holidays, 2008, Types of Holidays - Products, [accessed 10 November 2008 Online]. Available at:

http://www.etihadholidays.com/holidays/Holiday_Types.aspx

London Metropolitan University, 2008, LT2X09 Tour Operations Management, [accessed 9 November 2008 Online]. Available at:

https://intranet.londonmet.ac.uk/prog-plan/higher-line/hn-modules/lt/lt2x09.cfm Page 6 of 8

TOUR OPERATION MANAGEMENT

Zawya, 2008, Etihad Holidays Profile, [accessed 9 November 2008 Online]. Available at: www.zawya.com/cm/profile.cfm/cid1004597

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TOUR OPERATION MANAGEMENT

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