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MARRIOTT CORPORATION
Equityb Beta
Marketc
Leverage
Market Equity
Marriott Corporation
22.4%
1.11
41%
59%
Lodging:
Hilton
Holiday
La Quinta
Ramada
Total Arithmetic Average
13.3%
28.8%
-6.4%
11.7%
11.9%
0.76
1.35
0.89
1.36
14%
79%
69%
65%
56.8%
86%
21%
31%
35%
43.3%
Restaurants:
Church's
Collins
Frisch's
Luby's
McDonalds
Wendys
Total Arithmetic Average
-3.2%
20.3%
56.9%
15.1%
22.5%
4.6%
19.4%
1.45
1.45
0.57
0.76
0.94
1.32
4%
10%
6%
1%
23%
21%
10.8%
96%
90%
94%
99%
77%
79%
89.2%
Estimated using five years of monthly data over the 1983-1987 period.
Book value of debt divided by the sum of the book value of debt plus the market value of equity.
Debt Equity
Unlevered
Asset Beta
0.695
0.761
0.163
3.762
2.226
1.857
2.002
0.686
0.388
0.360
0.611
0.511
0.042
0.111
0.064
0.010
0.299
0.266
0.132
1.411
1.351
0.547
0.755
0.785
1.123
0.995
Exhibit B
MARRIOTT CORPORATION
Levering Model
Beta Assets
Proportion
Marriott Corporation
Lodging
Restaurants
Contract Services
100.0%
60.6%
12.4%
27.0%
Unlevered
Asset Beta
Re-levered
Asset Beta
0.761
0.511
0.995
1.214
1.546
1.472
1.471
1.748
Target Market
Leverage
60%
74%
42%
40%
Exhibit C
MARRIOTT CORPORATION
Cost of Debt
Identifiable
Assets
Proportion
Marriott Corporation
Lodging
Restaurants
Contract Services
100.0%
60.6%
12.4%
27.0%
Debt Adder
8.86%
8.95%
8.72%
8.72%
1.3%
1.1%
1.8%
1.4%
Cost of Debt
10.16%
10.05%
10.52%
10.12%
Exhibit D
MARRIOTT CORPORATION
Cost of Equity
Identifiable
Assets
Proportion
Marriott Corporation
Lodging
Restaurants
Contract Services
100.0%
60.6%
12.4%
27.0%
Re-levered
Equity Beta
8.86%
8.95%
8.72%
8.72%
1.546
1.472
1.471
1.748
Market Risk
Premium
7.84%
7.43%
8.47%
8.47%
Exhibit E
MARRIOTT CORPORATION
Marriott Corporation
Lodging
Restaurants
Contract Services
6.71%
6.63%
6.94%
6.68%
60%
74%
42%
40%
20.98%
19.89%
21.18%
23.52%
40%
26%
58%
60%
Target Debt
Equity
1.500
2.846
0.724
0.667
Tax Rate
34%
34%
34%
34%
Cost of Equity
20.98%
19.89%
21.18%
23.52%
WACC
12.42%
10.08%
15.20%
16.79%
Copyright 2010 President and Fellows of Harvard College. No part of this product may be reproduced, stored in a retrieval sys
form or by any meanselectronic, mechanical, photocopying, recording or otherwisewithout the permission of Harvard Business
Table A Market-Value Target-Leverage Ratios and Credit Spreads for Marriott and
Its Divisions
Debt
Percentage in
Capital
Fraction of
Debt at
Floating
Marriott
60%
40%
60%
1.30%
Lodging
Contract services
Restaurants
74%
40%
42%
50%
40%
25%
50%
60%
75%
1.10%
1.40%
1.80%
Table B
1988
Maturity
30-year
10-year
1-year
Rate
8.95%
8.72%
6.90%
Exhibit 1
Financial History of Marriott Corporation (dollars in millions, except per share amounts)
Summary of Operations
Sales
Earnings before interest expense and
income taxes
Interest expense
Income before income taxes
Income taxes
Income from continuing operationsa
Net income
Funds provided from cont. operationsb
Capitalization and Returns
Total assets
Total capitalc
Long-term debt
Percent to total capita
Shareholders equity
Per Share and Other Data
Earnings per share:
Continuing operationsa
Net income
Cash dividends
Shareholders equity
Market price at year end
Shares outstanding (in millions)
Return on avg. shareholders equity
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1,174.1
1,426.0
1,633.9
1,905.7
2,458.9
2,950.5
3,524.9
4,241.7
5,266.5
6,522.2
107.1
23.7
83.5
35.4
48.1
54.3
101.2
133.5
27.8
105.6
43.8
61.8
71.0
117.5
150.3
46.8
103.5
40.6
62.9
72.0
125.8
173.3
52.0
121.3
45.2
76.1
86.1
160.8
205.5
71.8
133.7
50.2
83.5
94.3
203.6
247.9
62.8
185.1
76.7
108.4
115.2
272.7
297.7
61.6
236.1
100.8
135.3
139.8
322.5
371.3
75.6
295.7
128.3
167.4
167.4
372.3
420.5
60.3
360.2
168.5
191.7
191.7
430.3
489.4
90.5
398.9
175.9
223
223
472.8
1,000.3
826.9
309.9
37.5%
418.7
1,080.4
891.9
365.3
41.0%
413.5
1,214.3
977.7
536.6
54.9%
311.5
1,454.9
1,167.5
607.7
52.1%
421.7
2,062.6
1,634.5
889.3
54.4%
516
2,501.4
2.007.5
1,071.60
53.4%
628.2
2,904.7
2,330.7
1,115.3
47.9%
675.6
3,663.8
2,861.4
1,192.3
41.7%
848.5
4,579.3
3,561.8
1,662.8
46.7%
991.0
5,370.5
4,247.8
2,498.8
58.8%
810.8
0.25
0.29
0.026
2.28
2.43
183.6
13.9%
0.34
0.39
0.034
2.58
3.48
160.5
17.0%
0.45
0.52
0.042
2.49
6.35
125.3
23.8%
0.57
0.64
0.051
3.22
7.18
130.8
23.4%
0.61
0.69
0.063
3.89
11.70
132.8
20.0%
0.78
0.83
0.076
4.67
14.25
134.4
20.0%
1.00
1.04
0.093
5.25
14.7
128.8
22.1%
1.24
1.24
0.113
6.48
21.58
131.0
22.1%
1.40
1.40
0.136
7.59
29.75
130.6
20.6%
1.67
1.67
0.17
6.82
30.00
118.8
22.2%
b
c
Funds provided from continuing operations consist of income from continuing operations plus depreciation, deferred income taxes, and other items not currently affecting working capital.
Exhibit 2
1983
1984
1985
1986
1987
$1,091.7
132.6
909.7
22.7
371.5
$1,320.5
139.7
1,264.6
27.4
377.2
$1,640.8
161.2
1,786.3
31.3
366.4
$1,898.4
185.8
2,108.9
32.4
808.3
$2,233.1
215.7
2,236.7
37.1
966.6
$2,673.3
263.9
2,777.4
43.9
1,241.90
819.8
51.0
373.3
22.9
127.7
950.6
71.1
391.6
26.1
43.8
1,111.3
86.8
403.9
28.9
55.6
1,586.3
118.6
624.4
40.2
125.9
2,236.1
154.9
1,070.2
61.1
448.7
2,969.0
170.6
1,237.7
75.3
112.7
547.4
48.5
452.2
25.1
199.6
679.4
63.8
483.0
31.8
65.0
707.0
79.7
496.7
35.5
72.3
757.0
78.2
582.6
34.8
128.4
797.3
79.1
562.3
38.1
64.0
879.9
82.4
567.6
42.1
79.6
Lodging:
Sales
Operating profit
Identifiable assets
Depreciation
Capital expenditures
Contract Services:
Sales
Operating profit
Identifiable assets
Depreciation
Capital expenditures
Restaurants:
Sales
Operating profit
Identifiable assets
Depreciation
Capital expenditures
Exhibit 3
Equityb
Beta
Marketc
Leverage
1987
Revenues
($ billions)
22.4%
1.11
41%
6.52
13.3
0.76
14%
0.77
HOLIDAY CORPORATION
(Owns, manages, and licenses hotels and restaurants.
Operates casinos.)
28.8
1.35
79%
1.66
-6.4
0.89
69%
0.17
11.7
1.36
65%
0.75
-3.2
1.45
4%
0.39
20.3
1.45
10%
0.57
FRISCHS RESTAURANTS
(Operates and franchises restaurants.)
56.9
0.57
6%
0.14
MARRIOTT CORPORATION
(Owns, operates, and manages hotels, restaurants, and
airline and institutional food services.)
Hotels:
Restaurants:
LUBYS CAFETERIAS
(Operates cafeterias.)
15.1
0.76
1%
0.23
McDONALDS
(Operates, franchises, and services restaurants.)
22.5
0.94
23%
4.89
WENDYS INTERNATIONAL
(Operates, franchises, and services restaurants.)
4.6
1.32
21%
1.05
Estimated using five years of monthly data over the 1983-1987 period.
Book value of debt divided by the sum of the book value of debt plus the market value of equity.
Years
Arithmetic
Average
Standard
Deviation
3.54%
1.01%
3.67%
7.80%
10.32%
6.16%
5.46%
0.94%
0.40%
0.56%
0.83%
0.75%
0.19%
0.22%
4.58%
4.14%
2.39%
1.95%
17.85%
24.44%
-2.69%
7.58%
4.17%
6.45%
11.15%
14.26%
17.30%
10.28%
5.24%
4.82%
3.05%
2.70%
18.96%
19.85%
-0.27%
6.97%
3.45%
6.04%
10.87%
14.17%
8.19%
9.64%
12.01%
10.90%
11.87%
14.81%
15.49%
18.47%
5.23%
20.55%
27.18%
13.57%
14.60%
13.92%
17.94%
30.50%
Exhibit 5
Years
Arithmetic
Average
Standard
Deviation
8.47%
9.89%
8.20%
7.01%
5.17%
12.31%
-0.23%
20.60%
27.18%
13.71%
14.60%
14.15%
17.92%
30.61%
7.43%
6.76%
9.48%
12.86%
-2.36%
-5.97%
7.92%
20.78%
26.94%
14.35%
15.58%
13.70%
14.76%
35.35%
6.77%
6.06%
8.82%
12.11%
-3.47%
-1.38%
5.50%
20.31%
26.70%
13.15%
15.84%
13.59%
14.72%
34.06%
Source: Casewriter estimates based on data from the University of Chicagos Center for Research
in Security Prices.