Project Name: The Safaricom Foundation World Of Difference Programme Company: Safaricom Foundation Country: Kenya Start Date:

Phase One August 2009 to August 2010 and subsequent phases to follow

Expected Outcomes : The Safaricom Foundation World of Difference Programme provides sustainable capacity building support to the Foundations project partners through the secondment of Safaricom staff to provide the technical knowledge and skills and build capacity among partners. The project: provides an opportunity for longer term CSR opportunities for Safaricom staff enhances knowledge and skills in community based programming and grows the spirit of volunteerism among Safaricom staff grows a partnership that spans beyond funding to organizational and technical support. Each of the project partners and secondees had specific objectives, tasks and capacity building targets to be achieved each quarter. Impact : As part of the Foundations commitment to providing opportunities for staff to participate in Corporate Social Responsibility activities, three teams of staff (comprising of four staff each) were seconded full time for three months each to work with the Foundations project partners. One team is working with Kenya Red Cross Society (KRCS), countrywide operations, the other with Moving the Goal Posts (MTG) in Kilifi and Kaloleni Districts and the third group with the Northern Rangelands Trust (NRT) in Northern Kenya Lewa, Isiolo, Samburu and Ishaqbini. The staff seconded to KRCS work with the I.T. Department, the Secretary Generals office, and the Sales and Marketing departments, and their team work has improved systems within KRCS, impacting the entire operations of KRCS countrywide. The teams work will ensure improved response times (through the setting up of a new call centre and an improved I.T network) and improved marketing and sales of product ranges such as their emergency ambulance services, first aid kits and the Red Court Hotel. The NRT team is working to improve Human Resource, Administration, I.T, Finance and Capacity Building Training through the seventeen NRT conservancies and communities where NRT operates. The improvement of NRTs operations will impact on the conservancies and trading communities, with an estimated population of over 10,000 people, allowing them to provide more efficient and effective oversight and support to the communities and wildlife. The MTG team is building the capacity of girls in computer skills, administration and peer education, ultimately the improving the education and management skills of a direct 150 girls, and impacting a further 4,000 young girls indirectly. In addition, the World of Difference team is developing a sales and marketing strategy for a low cost sanitary towel that will have an impact on girls and women countrywide. Sustainability: All secondees have clear objectives and targets, developed jointly with the project partner. There is a clear focus on building capacity with the project partner staff and teams, and a clear mechanism for handover to the project partner at the end of each quarter in order to ensure organizational continuity. Documentation on systems, policies and procedures is developed with participation from the project partner staff. External assessments are undertaken quarterly by a third party and there is a continuous system for ongoing supportive supervision and reporting through the Safaricom Foundation office. With staff capacity built, policies and procedures in place and continued communication, the Foundation project partners are taking on and continuing initiatives successfully. The Safaricom Foundation is committed to this longer term approach to volunteerism and will launch a second phase of World of Difference in April May 2010, growing the programme even further.

Some of the challenges with the World of Difference included: managing expectations from partners and the Safaricom staff: To address this, work plans and objectives were set mutually by the partners and staff in order to ensure alignment and agreement. ensuring that the Safaricom staff were not worried about job security while on secondment: The Companys top level leadership stated its firm commitment to supporting staff volunteerism and participation in community development through World of Difference. Staff were guaranteed that their salaries and jobs were secure while on secondment. Staff also had a performance appraisal while on their secondment that will be taken into consideration during their annual performance review. ensuring that the Safaricom staff would adapt smoothly to their new working environments. The Safaricom Foundation partnered with VSO Jitolee who run volunteer placements worldwide to provide a series of orientations and supportive supervision (where required) for the staff. Management and Staff involvement: Safaricom has a Performance Appraisal system whereby performance development; review and course correction; half year and annual appraisals are conducted. This system was applied to the seconded staff under the Foundations World of Difference programme. Each staff persons secondment counted for 25% of their annual performance. Each staff person set objectives jointly with their secondment team and project partner organisation. They submitted a fortnightly report to their Secondment Manager, the Safaricom Foundation, and their Line Manager at Safaricom. The World of Difference programme is managed by the Safaricom Foundation Manager, with support from the Foundation Finance Officer and Foundation Monitoring and Evaluation Officer. VSO Jitolee was contracted to undertake independent monitoring and assessment of the programme. Stakeholders and partners were engaged right from the start of the programme. The Foundations project partners with longer term projects were invited to apply to be part of the programme, and the concept was shared with them to gauge interest and feasibility. The project partners then completed organizational profiles which were posted on the Intranet for Safaricom staff to access. Project partners and Safaricom staff jointly prepared proposals on how the Safaricom staffs skills were in alignment with the needs of the project partner; and the project partners had to demonstrate learning opportunities for the staff. The proposals were vetted through a competitive short listing and interview process and at each step, project partners were kept abreast of the process. Finally, for the winning teams, partners were involved in the review of objectives before the start of the secondments, and continue to be involved in supervising the seconded staff. Through the VSO assessments, partners are encouraged to give frank feedback about the programme and this feedback has been used to improve on areas of the programme. Financial Investment : USD 90,000 for FY 2009/10 to cover the costs of accommodation, travel , per diems, communication and reporting costs for the 12 staff; PR, events and external relations/communications; independent monitoring and evaluation and review meetings for the 12 staff. Corporate Governance: The Safaricom Foundation is committed to the highest level of corporate governance, which we consider critical to our reputation and integrity and to maintaining public, partners and investors trust in the Foundation. The Foundation believes in a culture that values and rewards the highest ethical standards and personal and corporate integrity. The Foundation expects all its Trustees, staff and staff volunteers to act with honesty, integrity and fairness. The Foundation adopts the Safaricom Limited Code of Conduct, which complies with the highest standards of integrity, honesty and ethics in dealing with all its stakeholders, project partners, staff volunteers, suppliers and society at large. The Foundation also has a separate Code of Conduct for staff volunteers who work on Foundation projects. All new staff receive a copy of the Code and a presentation on the Code as part of the induction process.

The Foundation is run through the direction of the Board of Trustees, which is responsible for Corporate Governance. Board meetings are held on a monthly basis and discussions focus around implementation of the Foundations strategy, PR and public perceptions of the Foundation, review of the Finances and approvals of grants. All of the Foundations grantees and partners submit half year and annual progress reports. The Foundation has a Monitoring and Evaluation Officer who is responsible for routine monitoring of projects, and monitoring is also conducted by staff volunteers and the internal audit team. Information from partners progress reports is triangulated through such monitoring visits. With specific regard to World of Difference, VSO Jitolee was recruited to provide independent, third party monitoring and evaluation services for World of Difference. Business Rationale: Recognizing that the over 2,000 Safaricom Limited staff represent a talent pool that could benefit the Safaricom Foundations project partners and staff, World of Difference is a means of extending the sphere of influence of the Safaricom Foundations Corporate Social Responsibility and staff involvement. Safaricom Limited is already an industry leader in staff involvement in CSR, by providing four paid CSR leave days to all staff to allow them to participate in CSR activities of the Safaricom Foundation. Specific funding has been allocated to World of Difference and the initiative endorsed by the Trustees of the Safaricom Foundation and the senior leadership of Safaricom Limited. At the launch and winners announcement events, the Chairman of the Safaricom Foundation and the CEO of Safaricom Limited stated that World of Difference was an initiative that the company believed in and would support over the long term. World of Difference has ignited a new passion among the staff for community work and for giving back to projects and communities. It is noteworthy that there are some Senior Managers participating in the initiative and this has served to inspire their teams and highlight the fact that one can be a successful professional and also be successfully involved in community work. World of Difference has extended the leadership position of the Safaricom Foundations CSR and has broadened the perspectives of the Safaricom staff who have participated in the initiative. The Foundation receives a significant amount of queries from organisations on how they can participate in World of Difference and also received positive feedback on the World of Difference documentary that was recently aired on a number of local TV channels. The learnings and experiences have been bidirectional, with the Safaricom staff coming back to work with new ideas, new perspectives on partnerships and new skills. Supporting Material 1: Press Release from the Winners Announcement Event in July 2009. Supporting Material 2: DVD of Quarter One of the World of Difference. This focuses on introducing the initiative, how it was ran and gives an overview of the partners expectations and Safaricom staffs achievements Supporting Material 3: Msingi Magazine, Issue 9, 2009, Pages 20 and 21: Article on the first quarter of World of Difference, featuring Patrick Ngate, Tony Kisaka and Dennis Makau Supporting Material 4 : Msingi Magazine, Issue 10, 2010, Pages 15 and 16: Article on the second quarter of World of Difference, featuring Mercy Ndegwa and Andrew Kamunyu Supporting Material 5: Option Magazine, March May 2010, Page 6 to 9: Article on Tony Kisaka, who worked at Northern Rangelands Trust