FEBRUARY 2006

NACTAS 2006 Benchmark Survey

NORTH AMERICAN CONSUMER TECHNOLOGY ADOPTION STUDY

Forrester fielded this survey between January and February 2006. We

surveyed more than 66,000 households in the US and Canada.

The purpose of this study was to analyze broad patterns in technology behavior and attitudes among
consumers in the US and Canada. While the survey instrument focuses mostly on the online
behaviors of connected consumers, it also includes questions about general technology attitudes and
about ownership, now or in the future, of various technology products.

The topic areas in this survey include (but are not limited to):

o Automotive
o Devices & Access
o Finance
o Government
o Healthcare
o Media & Marketing
o Retail
o Travel

To help you perform custom analyses and profiling, you may segment consumers by their responses
to any of the demographic questions. In addition, you have access to a set of variables that capture the
Technographics segments that Forrester has used since 1997 to predict consumer adoption of
technology and their ongoing use.

Please contact the Client Resource Center (CRC) at Forrester with any questions regarding use of
Forrester’s NACTAS 2006 Benchmark Study or custom data projects. The CRC can be reached at
+1 866/367-7378 (within the US) and +1 617/613-5730 (outside the US).

Headquarters
Forrester Research, Inc., 400 Technology Square, Cambridge, MA 02139 USA
Tel: +1 617/613-6000 • Fax: +1 617/613-5000 • www.forrester.com
 P.O. Box 474 Toledo, OH 43654
Toll-Free Number: 1-800-537-4097
Mon – Fri, 8:00 AM to 11:00 PM EST
Sat & Sun, 10:00 AM to 6:00 PM EST
Contact Us: http://mysurvey.com/contactus.cfm
Privacy: http://mysurvey.com/privacy.cfm

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1. What is your age? (Write In) Years: __________

2. What is your gender? 1  Male 2  Female

3. Below is a list of statements which may or may not be used to describe your attitudes towards technology and your
lifestyle. Please indicate to what extent each statement describes your attitudes by placing an "X" in a box from "1"
to "10" where "1" means that the statement "Does not describe your attitudes at all" and "10" means that the
statement "Describes your attitudes completely". (X ONE Box For EACH Statement)
Does Not Describe Describes Your
Your Attitudes At All Attitudes Completely
1 2 3 4 5 6 7 8 9 10
I like to impress people with my lifestyle .................................  02  03  04  05  06  07  08  09  10 
01

Technology is important to me ................................................ 01  02  03  04  05  06  07  08  09  10 

I am very competitive when it comes to my career ................. 01  02  03  04  05  06  07  08  09  10 

Having fun is the whole point of life......................................... 01  02  03  04  05  06  07  08  09  10 

I am constantly looking for new ways to entertain myself ....... 01  02  03  04  05  06  07  08  09  10 

Making a lot of money is important to me................................ 01  02  03  04  05  06  07  08  09  10 

I spend most of my free time doing fun stuff with my friends .. 01  02  03  04  05  06  07  08  09  10 
I like to show off my taste and style......................................... 01  02  03  04  05  06  07  08  09  10 
I like technology....................................................................... 01  02  03  04  05  06  07  08  09  10 
My family is by far the most important thing in my life............. 01  02  03  04  05  06  07  08  09  10 
Most of my spare time is devoted to activities with my family . 01  02  03  04  05  06  07  08  09  10 
I put a lot of time and energy into my career ........................... 01  02  03  04  05  06  07  08  09  10 
I worry about the effects of computers on our lives................. 01  02  03  04  05  06  07  08  09  10 
Technology sometimes intimidates me ................................... 01  02  03  04  05  06  07  08  09  10 
Technology has made my life easier....................................... 01  02  03  04  05  06  07  08  09  10 
When making online purchases, my credit card information
is very secure ....................................................................... 01  02  03  04  05  06  07  08  09  10 
I am the primary decision-maker in my household.................. 01  02  03  04  05  06  07  08  09  10 

4. In a typical WEEK, how many hours do you spend doing each of the following? (X ONE Box For EACH Item)
1-2 3-5 6-10 11-20 21-30 31 Or More
None Hours Hours Hours Hours Hours Hours
Reading newspapers........................................ 0  1  2  3  4  5  6

Reading magazines.......................................... 0  1  2  3  4  5  6

Watching TV ..................................................... 0  1  2  3  4  5  6

Watching videos or DVD’s (e.g., Movies,

TV shows)..................................................... 0  1  2  3  4  5  6

Listening to the radio ........................................ 0  1  2  3  4  5  6

Playing video games ........................................ 0  1  2  3  4  5  6

Using the Internet ............................................. 0  1  2  3  4  5  6

Using a PC (including time using the Internet) . 0  1  2  3  4  5  6

5. Which of the following newspapers or magazines do you subscribe to/regularly read (do not include online
newspapers or magazines)? (X ALL That Apply)
01  New York Times 06  People 11  AARP Magazine 16  Newsweek
02  Your local newspaper 07  TV Guide 12  Better Homes & Gardens 17  Martha Stewart Living
03  USA Today 08  Reader’s Digest 13  Cosmopolitan 18  Playboy

04  Wall Street Journal 09  Sports Illustrated 14  National Geographic 19  Money

05  LA Times 10  ESPN, The Magazine 15  Time 20  Consumer Reports

1
6a. For each item listed below, indicate in Col. “A” whether you or someone else in your household owns or does not own
the item. (X ONE Box For EACH Item In Col. "A")
6b. For each item listed below that you are familiar with, indicate in Col. “B” how likely you are to purchase the item in the
next 12 months even if you currently own it. (X ONE Box For EACH In Col. "B")
“B”
“A” Likelihood of Purchase
Own In Next 12 Months
Neither
Do Unlikely
Not Very Nor Very
Own Own Unlikely Unlikely Likely Likely Likely
(X ONE For
EACH ITEM) (X ONE For EACH ITEM)
Surround-sound stereo with 4 or more speakers .................................. 1  2  1  2  3  4  5 
Desktop computer.................................................................................. 1  2  1  2  3  4  5 
Laptop computer.................................................................................... 1  2  1  2  3  4  5 

Cell phone.............................................................................................. 1  2  1  2  3  4  5 
Videogame console (e.g., Xbox, PlayStation 2).................................... 1  2  1  2  3  4  5 

Handheld videogame (e.g., PSP, Game Boy Advance)........................ 1  2  1  2  3  4  5 

DVD player (do NOT include PC drives) ............................................... 1  2  1  2  3  4  5 

DVD recorder – records video to a DVD (do NOT include PC drives).. 1  2  1  2  3  4  5 

Portable MP3 player (e.g., iPod, Creative, iRiver)................................. 1  2  1  2  3  4  5 

Projection TV ......................................................................................... 1  2  1  2  3  4  5 

Flat Panel TV (Plasma or LCD) ............................................................. 1  2  1  2  3  4  5 

HDTV sets/high-definition TV sets of all types ...................................... 1  2  1  2  3  4  5 

PDA or Personal Digital Assistant (e.g., Palm, iPaq, Dell Axim)........... 1  2  1  2  3  4  5 

Digital still camera (no film required) ..................................................... 1  2  1  2  3  4  5 

Digital video camcorder (DV, Digital8, MV) ........................................... 1  2  1  2  3  4  5 

Web or browser-enabled cell phone...................................................... 1  2  1  2  3  4  5 

Camera-enabled cell phone .................................................................. 1  2  1  2  3  4  5 

Tablet PC, lets you input commands by touching a screen or monitor. 1  2  1  2  3  4  5 

Two-way pager or text-messaging device (e.g., Blackberry, Sidekick) 1  2  1  2  3  4  5 

In-car GPS device (e.g., OnStar device, navigation system)................ 1  2  1  2  3  4  5 

Satellite radio (e.g., XM, Sirius)............................................................. 1  2  1  2  3  4  5 

In-car MP3 player or MP3 player dock.................................................. 1  2  1  2  3  4  5 

Smartphone (e.g., Treo) ........................................................................ 1  2  1  2  3  4  5 

In-car video entertainment equipment (e.g., a DVD player, TV, etc.) 1  2  1  2  3  4  5 

7. Do you own a DVR (Digital Video Recorder), like TiVo, Replay TV, or DishPlayer? A DVR lets you record, store, and
pause live TV programs digitally. This does not include a DVD-Recorder. (X ALL That Apply)
1  I have a separate DVR (e.g., TiVo box) 5  I have multiple DVRs

2  I have a DVR built into my satellite box 6  I do not have a DVR but plan to buy one in the next 12 months

3  I have a DVR built into my cable box 7  I do not have a DVR and do not plan to buy one

4  I have a DVR that also plays/records DVDs 8  I use my PC to record TV shows

8. In the past 12 months, how many trips of more than 50 miles from your home have you taken for
LEISURE/PERSONAL travel, and how many trips for BUSINESS travel? (X ONE Box In EACH Row)
20 Or
None 1 2 3 4 5 6 7 8 9-19 More
LEISURE/PERSONAL trips ......... 00  01  02  03  04  05  06  07  08  09  10 
BUSINESS trips ........................... 00  01  02  03  04  05  06  07  08  09  10 
9a. In Column “A”, indicate which of the following you have used to research and/or to purchase your LEISURE/
PERSONAL travel in the past 12 months. (X ALL That Apply In Column “A”)
9b. In Column “B”, indicate which of the following you have used to research and/or to purchase your BUSINESS travel in
the past 12 months. (X ALL That Apply In Column “B”)
“A” “B”
LEISURE/PERSONAL Travel BUSINESS Travel
Researched Purchased Researched Purchased
AAA ......................................................................... 01  01  01  01 

American Express ................................................... 02  02  02  02 

Carlson .................................................................... 03  03  03  03 

Cheap Tickets ......................................................... 04  04  04  04 

Expedia ................................................................... 05  05  05  05 

Hotwire .................................................................... 06  06  06  06 

Hotels.com .............................................................. 07  07  07  07 

Liberty Travel .......................................................... 08  08  08  08 

Orbitz....................................................................... 09  09  09  09 

Priceline .................................................................. 10  10  10  10 

Travelocity............................................................... 11  11  11  11 

General search engine (e.g., Google)..................... 12  12  12  12 

Travel search/comparison sites (e.g., Sidestep)..... 13  13  13  13 

Travel blog or community site (e.g., IgoUgo) .......... 14  14  14  14 

Directly with an airline ............................................. 15  15  15  15 

Directly with a hotel ................................................. 16  16  16  16 

Directly with a car rental company .......................... 17  17  17  17 

10. How much of your LEISURE/PERSONAL travel have you researched online, and how much of your LEISURE/
PERSONAL travel have you purchased online? (X ONE Box For EACH Row)
Less Than About More Than
None Half Half Half All
Researched online ............................................................. 1  2  3  4  5 
Purchased online................................................................ 1  2  3  4  5 

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11. Please indicate which of the following banks you or members of your household currently have a checking account
with. (X ALL That Apply)
01  No one in house has a
checking account
02  Bank of America/Fleet
03  Bank One/JP Morgan
Chase
04  BB&T Corp.
05  Citibank
06  Comerica
07  Commerce Bank
08  E*TRADE 16  PNC Bank 23  Washington Mutual
09  Fifth Third 17  Regions Bank 24  Wells Fargo
10  HSBC 18  South Trust/Wachovia 25  A credit union
11  ING Bank 26  A local, community bank
12  Key Bank 19  Sovereign and Citizens 27  Another large, regional
20  SunTrust Bank
13  National City bank
21  US Bancorp 28  A brokerage firm
14  Navy Federal Credit
Union 22  USAA 29  An insurance company
15  NetBank

12a. Do you or members of your household currently have an investment account (an account where you can buy, sell,
or hold stock, bonds, or mutual funds)? Please include brokerage accounts, IRAs, and 401(k) accounts.
1  Yes Æ (Continue) 0  No Æ (Skip to Qu. 13)

12b. Which of the following investment firms do you or members of your household currently have an investment account
with? (Please do not include any firms where you ONLY have an employer-sponsored retirement account.)
(X ALL That Apply)
01  A.G. Edwards 09  Edward Jones 15  Sharebuilder 22  My bank
02  Ameriprise 10  Fidelity Investments 16  Smith Barney 23  A credit union

03  Ameritrade 11  H&R Block Financial 17  TD Waterhouse 24  Other full-service

04  Bank of America/Fleet Advisors 18  UBS PaineWebber brokerage (includes

 BrownCo 12  Merrill Lynch 19  USAA
dedicated advisor)

05

06  Charles Schwab 13  Morgan Stanley 20  Vanguard

25 Other discount
07  Citi Investment Services 14  Scottrade 21  Wachovia Securities
brokerage
advisor)
(no
08  E*TRADE
13. In the past year, approximately, how many times did you, yourself trade (buy or sell) each of the following securities,
through any of the investment firms you use? Please exclude any trades made through an employer-sponsored
retirement plan and count each purchase and each sale as separate trades. (X ONE Box For EACH)
Don’t
Own 100 Or
Any 0 1 2-3 4-5 6-10 11-25 26-49 50-99 More
Stocks in any publicly traded company
(including employer)...................................... +  0  1  2  3  4  5  6  7  8 
Mutual funds..................................................... +  0  1  2  3  4  5  6  7  8 
Bonds ............................................................... +  0  1  2  3  4  5  6  7  8 
Stock options bought in the open market
(puts, calls, shorts)........................................ +  0  1  2  3  4  5  6  7  8 

14. Please indicate how strongly you agree or disagree with the following statements. (X ONE Box For EACH)
Disagree Disagree Neither Agree Agree Agree
Strongly Somewhat Nor Disagree Somewhat Strongly
I gather my own investment information and
make investment decisions on my own ............................ 1  2  3  4  5 
I always seek advice from experts before making
investment decisions and rely heavily on their counsel.... 1  2  3  4  5 
I play the stock market ......................................................... 1  2  3  4  5 
I prefer investing in mutual funds or ETF’s to investing
in stocks ............................................................................ 1  2  3  4  5 

I don't like to take investment risks ...................................... 1  2  3  4  5 

As a result of recent volatility, I’ve become more
conservative in my investing behavior .............................. 1  2  3  4  5 
As a result of recent volatility, I’m more willing to seek
advice from professional financial advisors ...................... 1  2  3  4  5 

15a. For each activity, please indicate in Column “A” whether you have done it OFFLINE (not on the Internet),
ONLINE, or NOT AT ALL in the last 12 months. (X ALL That Apply For EACH In Column “A”)
15b. For each activity, please indicate in Column “B” if you will do it OFFLINE (not on the Internet) or ONLINE in the
next 12 months. (X ALL That Apply For EACH In Column “B”)
“A” “B”
Done OFFLINE
(Not On the Done ONLINE Not Done Will Do OFFLINE Will Do ONLINE
Internet) in (On the Internet) At All In In The In The
Researched . . . Last 12 Months in Last 12 Months Last 12 Months Next 12 Months Next 12 Months
Annuities ........................................... 1  2  3  1  2 
Auto loans ......................................... 1  2  3  1  2 
Credit cards....................................... 1  2  3  1  2 

Mortgages ......................................... 1  2  3  1  2 

Auto insurance .................................. 1  2  3  1  2 

Home equity loans ............................ 1  2  3  1  2 

Checking account ............................. 1  2  3  1  2 

Life insurance.................................... 1  2  3  1  2 

Applied for or Bought . . .

Annuities ........................................... 1  2  3  1  2 
Auto loans ......................................... 1  2  3  1  2 
Credit cards....................................... 1  2  3  1  2 

Mortgages ......................................... 1  2  3  1  2 

Auto insurance .................................. 1  2  3  1  2 

Home equity loans ............................ 1  2  3  1  2 

Checking account ............................. 1  2  3  1  2 

Life insurance.................................... 1  2  3  1  2 

16. Are you the primary grocery shopper in your household? 1  Yes 2  No

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 17a. In Column “A” indicate how often you generally purchase products or services from each of the following types of
retail outlets. (X ONE Box For EACH Item In Column “A”)
17b. In Column “B”, for each product or service that you have purchased, how much did you spend in each of the
following types of retail outlets in the past 12 months? (X ONE Box For EACH Item In Column "B")
“A” “B”
How Often Purchase Amount Spent Past 12 Months
At Least Less Than $500
Once A Once A $1- $50- $100- $300- Or
Month Month Never $49 $99 $299 $499 More
(X ONE For EACH Item) (X ONE For EACH Item)
Online (e.g., amazon.com, bestbuy.com, eBay)......................... 1  2  3  1  2  3  4  5 

Print catalog ................................................................................ 1  2  3  1  2  3  4  5 

Outlet mall ................................................................................... 1  2  3  1  2  3  4  5 

Shopping mall ............................................................................. 1  2  3  1  2  3  4  5 

Membership club (e.g., Sam’s, BJ’s, Costco) ............................. 1  2  3  1  2  3  4  5 

General department store (e.g., Macy’s, JCPenney).................. 1  2  3  1  2  3  4  5 

Television shopping channel (e.g., HSN, QVC).......................... 1  2  3  1  2  3  4  5 

Electronics store (e.g., Best Buy, Circuit City) ............................ 1  2  3  1  2  3  4  5 

Direct from a manufacturer’s store or website (e.g., Dell.com) .. 1  2  3  1  2  3  4  5 

Home improvement store (e.g., Lowe’s, Home Depot)............... 1  2  3  1  2  3  4  5 

Discount store (e.g. Wal-Mart, Target)........................................ 1  2  3  1  2  3  4  5 

Office supply store (e.g., Office Depot, Staples)......................... 1  2  3  1  2  3  4  5 

Luxury brand store (e.g., Gucci, Tiffany's) .................................. 1  2  3  1  2  3  4  5 

Upscale department store (e.g., Saks, Nordstrom) .................... 1  2  3  1  2  3  4  5 

18. Which of the following television services do you subscribe to? (X ALL That Apply)
1  Satellite 3  Regular (analog) cable Æ (Continue)
Æ (Continue)
2  Digital Cable 4  Neither satellite nor cable Æ (Skip To Qu. 21a)

19. If you have regular or digital cable, who is your Cable TV company? (X ONE Box)
00  I don't have Cable TV 03  Cablevision Systems 06  Cox Communication 09  Time Warner Cable

01  Adelphia 04  Charter Communications 07  Insight 10  Other Cable TV provider

02  Bright House 05  Comcast 08  Mediacom 11  I don't know the provider's name

20. If you have satellite TV, who is your Satellite TV service provider? (X ONE Box)
0  I don’t have Satellite TV 3  Other Satellite TV provider

1  Dish Network/EchoStar 4  I have Satellite TV, but I don’t know the provider’s name

2  DirecTV

21a. In Column “A”, indicate whether or not you receive each of the following services. (X ONE Box For EACH In
Column “A’)
21b. For each television service you currently do not receive, please indicate in Column “B” how interested you are in
receiving it. (X ONE Box In Column “B”)
“A” -
Receive “B” - Interest In Receiving It
Not At All Somewhat Very Extremely
Yes No Interested Interested Interested Interested Interested
Digital Cable service ............................................................. 1  0  1  2  3  4  5 

Satellite service ..................................................................... 1  0  1  2  3  4  5 

Pay-per-view programs......................................................... 1  0  1  2  3  4  5 

Video on demand (VOD) programs ...................................... 1  0  1  2  3  4  5 

Telephone service from your Cable / Satellite company ...... 1  0  1  2  3  4  5 

HDTV programming from your Cable/Satellite company...... 1  0  1  2  3  4  5 

TV programming from your Local Telecom company

(e.g., SBC, Verizon) ......................................................... 1  0  1  2  3  4  5 

22. Which is the brand of the TV you watch most at home? (X ONE Box)
00  I don’t have a TV 03  HP 06  Panasonic 09  RCA/GE 12  Sony 15  Other
01  Dell 04  LG 07  Philips/Magnavox 10  Samsung 13  Toshiba 16  Don’t know
02  Hitachi 05  Mitsubishi 08  Pioneer 11  Sharp 14  Zenith

23. Which of the following television channels or networks do you regularly watch? (X ALL That Apply)
01  ABC 07  CMT 13  ESPN 19  HSN 25  PBS 31  TLC

02  A & E 08  CNBC 14  Food Network 20  Lifetime 26  QVC 32  Travel Channel

03  Animal Planet 09  CNN 15  Fox 21  MSNBC 27  Showtime 33  WB

04  Bravo 10  Comedy Central 16  Fox News 22  MTV 28  Spike TV 34  UPN

05  CBS 11  Discovery 17  HBO 23  NBC 29  Starz 35  VH1

06  Cinemax 12  Disney Channel 18  HGTV 24  Nickelodeon 30  TBS 36  None of the above

24. Which of the following telephone services do you have at home? (X ALL That Apply)
1  Landline service for local calls

2  Landline service for long distance calls

3  Voice-over Internet telephony (VolIP) for local calls

Æ (Continue)
4  Voice-over Internet telephony (VoIP) for long distance

5  None of these Æ (Skip to Qu. 27)

Skip To Qu. 26 if you do NOT have landline service for long distance.
25. Who is your long distance telephone company today? (X ONE Box)
01  ALLTEL 07  Frontier 12  Verizon (includes Bell Atlantic, GTE)

02  AT&T 08  MCI 13  Local phone company not listed above

03  BellSouth 09  Qwest (includes US West) 14  Other long distance phone company

04  CenturyTel 10  SBC (includes Ameritech, 15  My cable company

05  Cincinnati Bell PacBell, SNET) 16  VoIP provider (e.g., Vonage, CallVantage, Sunrocket)

06  Excel 11  Sprint 17  I don’t know the provider's name

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 Skip to Qu. 27 if you do NOT have landline service for local calls at home.
26. Who provides you with local telephone service at home (on a regular landline phone, not a cell phone)?
(X ONE Box)
01  ALLTEL 06  MCI 10  VoIP provider (e.g., Vonage, CallVantage, Sunrocket)

02  AT&T 07  Qwest (includes US West) 11  Verizon (includes Bell Atlantic, GTE)

03  BellSouth 08  SBC (includes Ameritech, 12  My cable company

04  CenturyTel PacBell, SNET) 13  Other

05  Cincinnati Bell 09  Sprint 14  Don’t know

27. On average, approximately how much money does your household spend each month on each type of service at
home? (X ONE Box For EACH)
None Up To $10 $11-$20 $21-$40 $41-$60 $61-$100 Over $100
Internet access ................................................. 0  1  2  3  4  5  6 
Cable or satellite TV......................................... 0  1  2  3  4  5  6 
All cell phones .................................................. 0  1  2  3  4  5  6 
Email or text messaging from a mobile device 0  1  2  3  4  5  6 
Landline - basic or local ................................... 0  1  2  3  4  5  6 
Landline - only long distance............................ 0  1  2  3  4  5  6 

A flat-rate local and long-distance package for

your regular (landline) phone........................ 0  1  2  3  4  5  6 

28. For each member of your household, please indicate how many active cell phones (phones that have a current
service plan that you or someone else pays for) that person has? (X ONE Box For EACH)
Number Of Cell Phones
0 1 2 3 or More
Myself ............................................................................ 0  1  2  3 
My spouse or partner .................................................... 0  1  2  3 
All children..................................................................... 0  1  2  3 
Other household members ........................................... 0  1  2  3 

29. If you have a “family” or “shared minutes” plan (multiple wireless numbers on a single bill), how many of these
phones are on that plan? (X ONE Box) 2 3 4 5 6 or More
1 Not on a family or shared minutes as plan 2  3  4  5  6 

30. Who is the cell phone service provider for your primary cell phone? (X ONE Box)
01  ALLTEL 04  Nextel 07  TracFone 10  Virgin Mobile
02  CellularOne 05  Sprint 08  US Cellular 11  Other
03  Cingular (AT&T wireless) 06  T-Mobile 09  Verizon 12  Don’t know

31. When you are at home, what percentage of your long distance calls do you make using your cell phone?
(X ONE Box)
1  None 2  Less than half 3  About half 4  More than half 5  All

32. Which cell phone brand do you use most (the phone itself, not the service provider)? (X ONE Box)
1  Kyocera 3  Motorola 5  Samsung 7  Don't know

2  LG 4  Nokia 6  SonyEricsson 8  Other

33. How do you typically pay for your cell phone service? (X ALL That Apply)
1 Pay a monthly bill 3 Buy additional minutes using a credit card

2 Buy prepaid cards with a fixed number of minutes 4 Buy additional minutes using another payment method

34. Do you currently use text messaging, email, the Internet, or other wireless data services, from a cell phone, PDA or
pager? (X ALL That Apply)
1  No Æ (Skip To Qu. 35b)

2  Yes, over my cell phone

3  Yes, over my PDA /smartphone Æ (Continue)

4  Yes, over some other device (e.g., Two-Way Pager, Blackberry)

35a. Indicate in Column “A” for each wireless data service, if you are currently doing it at least once a week, less than
once a week or not doing it at all. (X ONE Box For EACH Wireless Service In Column “A”)
35b. In Column “B”, for those items that you are not currently doing through a wireless data service, please indicate if
you would someday be interested in doing it. “A” “B”
(X ONE Box For EACH In Column “B”) Do At Least Do Less Than Not Doing It Someday
Once A Week Once A Week At All Interested In Doing
Use wireless data service to . . . (X ONE Box For EACH In Column A) Yes No
Read news ..................................................................................... 1  2  3  1  0 
Check the weather ......................................................................... 1  2  3  1  0 
Look up directions or maps............................................................ 1  2  3  1  0 
Research entertainment (restaurants, movie times, etc.).............. 1  2  3  1  0 

Receive flight status....................................................................... 1  2  3  1  0 

Receive sports scores/updates...................................................... 1  2  3  1  0 

Check stock quotes........................................................................ 1  2  3  1  0 

Check financial accounts ............................................................... 1  2  3  1  0 

Messaging (IM, SMS, or MMS)...................................................... 1  2  3  1  0 

Send or receive e-mail ................................................................... 1  2  3  1  0 

Send or receive pictures ................................................................ 1  2  3  1  0 

Play games .................................................................................... 1  2  3  1  0 

Download or stream music files..................................................... 1  2  3  1  0 

Download or stream video files...................................................... 1  2  3  1  0 

Download ring tones ...................................................................... 1  2  3  1  0 

Search telephone directories (e.g., yellow pages) ........................ 1  2  3  1  0 

Research products for purchase.................................................... 1  2  3  1  0 

Purchase event tickets (movies, sports, concerts, etc.) ............... 1  2  3  1  0 

Check medical information (appointments, drugs, etc.) ................ 1  2  3  1  0 

Manage web-based personal information (calendar, addresses)... 1  2  3  1  0 

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36. Which, if any, of the following describes you or your spouse? (X ALL That Apply)
1  Own a small business (fewer than 50 employees) 5  Have a formal arrangement with an employer to work from

2  Operate a business from home home one or more days per week (i.e., a telecommuter)
3  Operate a business from outside your home 6  Bring work home to do outside normal business hours

4  Have a home office 7  None of the above

37. Do you use a computer at or for work? 1 Yes 2  No

38. When, if ever, do you plan to buy a computer (or another computer) for your home? (X ONE Box)
1 In the next year 4 3 years or longer Æ (Continue)

2 In 1-2 years Æ (Continue) 5 Never

Æ (Skip To Qu. 41)
3 In 2-3 years 6 Don’t know

39. If you do buy a computer for your home, would this computer be . . .? (X ONE Box)
1  A first computer 2  A replacement computer 3  An additional computer

40. What is the most you'd be willing to pay for a new computer, including a monitor? (X ONE Box)
01  Less than $250 04  $750 - $999 07  $1,500 - $1,749 10  $2,250 - $2,499

02  $250 - $499 05  $1,000 - $1,249 08  $1,750 - $1,999 11  $2,500 or more

03  $500 - $749 06  $1,250 - $1,499 09  $2,000 - $2,249 12  Would not purchase at any price

41. How many computers are CURRENTLY OWNED by you or other members of your household? (Do not include
employer-provided PCs) (X ONE Box)
0  None Æ (Skip To Qu. 52) 1  1 Computer Æ (Continue)
3  3 Computers
Æ (Continue)
2  2 Computers 4  4 or more computers

Please answer questions 42 through 50 about the one computer BOUGHT MOST RECENTLY in your household.

42. Please indicate in what year your household purchased the computer you or someone in your household bought
most recently. (X ONE Box)
Before 1999 In 1999 In 2000 In 2001 In 2002 In 2003 In 2004 In 2005
1  2  3  4  5  6  7  8 
43. Is the computer you or someone in your household bought most recently a desktop or a laptop? (X ONE Box)
1  Desktop 2  Laptop

44. What brand of computer did you or someone in your household buy most recently? (X ONE Box)
01  Acer 04  Compaq 07  Fujitsu 10  Packard Bell 13  Toshiba
02  Apple/Macintosh 05  Dell 08  Gateway 11  Panasonic 14  Other
03  IBM 06  eMachines 09  Hewlett-Packard 12  Sony 15  Don't know
45. Thinking about your household’s most recent computer, where did you get it from? (X ONE Box)
01  Discount retailer (e.g., Wal-Mart) 07  Electronics store (e.g., Best Buy, Circuit City)

02  Membership club (e.g., Sam's, BJ's) 08  Direct from manufacturer (e.g., Dell, Apple)

03  Classified (e.g., Newspaper, Craiglist.org) 09  Online retailer (e.g., Amazon.com, eBay)

04  Computer store (e.g., CompUSA) 10  From family or a friend

05  Catalog (e.g., PC Warehouse) 11  Other

06  Office supply store (e.g., Staples) 12  Don’t know

46. Thinking still about the computer you or someone in your household bought most recently, how did you buy it?
(X ONE Box)
1  Visiting location in person 3  Online 5  Other

2  Through the mail 4  Over the telephone 6  Don’t know

47. Which of the following best describes the hardware of the last computer you or someone in your household bought
most recently? (X ONE Box)
1  Intel 3  AMD 5  Don't know

2  Macintosh 4  Other

48. What operating system does the last computer you or someone in your household bought most recently now use?
(X ONE Box)
01  Windows XP 05  Windows NT 09  Linux/Linspire

02  Windows XP Media center edition 06  Windows ME 10  Other

03  Windows 2000 07  Mac osX 11  Don't know

04  Windows 95/98 or earlier 08  Mac OS9

49. What, if any, Apple computers do you have in your household? (X ALL That Apply)
0  None 2  PowerMac G5 4  eMac/iMac 6  MacMini

1  PowerMac G4 3  PowerBook 5  iBook 7  Other/Don’t know

50. For each type of computer hardware listed below, please indicate whether the computer you or someone in your
household bought most recently is connected to that device. (X ALL That Apply)
01  Color printer 05  Flat panel monitor (LCD) 11  Writeable CD drive (i.e.,

02  Laser printer 06  Scanner CD burner)

03  Photo printer (uses photo 07  Webcam or PC-based camera 12  Writeable DVD drive

08  Speakers
paper) (e.g., DVD burner)
04  Multi-function device 09  CD ROM drive
13  Microphone
14  External storage device
10  DVD drive
(includes printer, scanner
copier, etc. in one) (e.g., Seagate, Sony)
15  None of the above

51. How frequently do you typically use a computer at home? (X ONE Box)
1  Daily 3  A few times a week 5  A few times a month 7  Less than once a month
2  A few times a day 4  About weekly 6  About monthly 8  Never

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52. Which of the following activities do you typically use a computer for? (X ALL That Apply)
01  Connect to/access an employer’s computer 12  Copy (rip) audio CDs or DVD’s (copy from CD to
network computer)
02  Help run a business conducted from your home 13  Use educational software

03  Work at home for your employer 14  Manage personal or family finances

04  Create or edit graphics 15  Watch live TV programs

05  Edit or manage personal photos 16  Record TV programs

06  Create home videos 17  Play computer games

07  Create photo slideshows 18  Store and update personal healthcare information

08  View DVDs 19  Scan for viruses

09  Write (burn) audio CDs 20  Store/Listen to MP3’s

10  Write (burn) data CDs or DVD’s 21  Listen to CDs

11  Back up files 22  None of the above

53. How often do you go online? This includes access from home, work, or elsewhere to an online service, the Internet, or
the World Wide Web. (X ONE Box)
1  Don’t have online access at all 5  Several times a month
Æ (Continue)
2  Have access but never use 6  About once a week Æ (Skip to
3  Less often than once a month Æ (Skip to 7  Several times a week Qu. 55)
4  About once a month Qu. 55) 8  Daily (weekdays and weekend)
54. When do you think you will go online? (X ONE Box)
1  Within the next 6 months 3  1 year to less than 18 months from now 5  2 years or more from now

2  6 months to less than 1 year from now 4  18 months to less than 2 years from now 6  Never

All those completing Qu. 54, please Skip To Qu. 76

55. How long have you been going online? (X ONE Box)
1  Less than 1 year 4  3 years to less than 4 years 7  6 years to less than 7 years

2  1 year to less than 2 years 5  4 years to less than 5 years 8  7 years to less than 8 years

3  2 years to less than 3 years 6  5 years to less than 6 years 9  8 years or more

56. How many hours in a typical week do you spend ACTIVELY ONLINE from the following locations? (X ONE Box For
EACH)
No 1-4 5-9 10-14 15-19 20-24 25+
Access 0 hours Hours Hours Hours Hours Hours Hours
Home ...................................................... +  0  1  2  3  4  5  6 
Work ....................................................... +  0  1  2  3  4  5  6 
School..................................................... +  0  1  2  3  4  5  6 

57. How many hours each week do you spend ACTIVELY ONLINE (from ALL locations) for each of the following?
(X ONE Box For EACH)
1-4 5-9 10-14 15-19 20-24 25+ Don’t
0 hours Hours Hours Hours Hours Hours Hours Know
Home ...................................................... 0  1  2  3  4  5  6  7 
Work ....................................................... 0  1  2  3  4  5  6  7 
School..................................................... 0  1  2  3  4  5  6  7 

58. What kind of Internet connection do you usually use at home? (X ALL That Apply)
+  I don’t connect from home Æ (Skip To Qu. 60)

1  Cable modem 3  Dial-up modem 5  WebTV/MSNTV/AOLTV 7  Other

2  DSL or ADSL 4  Satellite 6  Fixed wireless 8  Don’t know

59. Which company or companies provide you access to the Internet at home? (X ALL That Apply)
01  Adelphia 09  EarthLink/MindSpring 17  Road Runner (Time Warner

02  AOL (America Online) 10  Employer Cable)

03  AT&T WorldNet 11  Local cable company not listed above 18  SBC/Yahoo!
04  BellSouth 12  Local phone company not listed above 19  School or university

05  Charter 13  MSN (Microsoft Network) 20  United Online (includes Juno,

06  Comcast 14  Optimum Online (Cablevision)

NetZero and BlueLight)
21  Verizon
07  CompuServe 15  PeoplePC
22  None of the above
08  Cox 16  Qwest

60. How soon do you plan to get high speed Internet access (such as DSL or cable modem) for your home? (X ONE Box)
1  Already have high speed Internet access at home 4  1 year to less than 2 years

2  Within the next 6 months 5  2 or more years from now

3  6 months to less than 1 year 6  Never

61. A home network allows you to share an Internet connection among multiple PC’s or go online from multiple rooms of
the house. Home networks also allow PCs to share a printer or connect to other devices, including stereos and TVs in
the home. Do you have a home network? (X ONE Box)
1  Yes Æ (Continue) 2  No Æ (Skip to Qu. 63) 3  Don’t know Æ (Skip to Qu. 63)

62. What kind of home network do you have? (X ONE Box)

1  Ethernet 3  Powerline (e.g. HomePlug AV) 5  Mixture of wired and wireless 7  Don’t know

2  Wireless 4  HomePNA 6  Other

63. What kind of Internet connection do you usually use at work? (X ONE Box)
+  I don’t connect from work 04  A fast (faster than 56k) connection, 07  WebTV/MSNTV/AOLTV
01  Cable modem but I don’t know what kind 08  Fixed wireless
02  DSL or ADSL 05  A slow (56k or slower) connection, but I 09  T1/T3

03  Dial-up modem 10  Other

don’t know what kind
06  Satellite
11  Don’t know
64. Which Internet browser do you use most frequently? (X ONE Box)
1  Netscape 3  AOL 5  Opera 7  Other browser
2  Internet Explorer 4  Firefox/Mozilla 6  Safari 8  Don’t know
65. Which of the following all-purpose portal sites and search engines do you use at least once a week? (X ALL That
Apply)
00  None 02  AOL 04  Excite 06  Lycos 08  Netscape 10  ISP Page (not listed here)

01  AskJeeves 03  A9.com 05  Google 07  MSN 09  Yahoo! 11  Other

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66. Which of the following websites do you visit at least once a week? (X ALL That Apply)
01  HGTV 04  CNN 06  New York Times 08  WebMD 10  Wall Street Journal

02  Food Network 05  ESPN 07  MTV 09  Your local newspaper 11  Weather Channel

03  CNET

67a. In Col. “A”, please indicate how often you visit/use each of the following sites. (X ONE Box For Each Site in Col. “A”)
67b. In Col. “B”, on days you visit these sites, how long do you typically spend at these sites? (X ONE Box In Col.“B”)
“A” “B”
How Often How long per day
A Few A Few Less
Times Times A Than An
Per Month An Hour
Daily Week Or Less Never Hour Or More
Daily newspaper sites................................................................................. 1  2  3  4  1  2 

Magazine sites............................................................................................ 1  2  3  4  1  2 

Movie studio or film sites (e.g., Starwars.com, MGM.com)........................ 1  2  3  4  1  2 

Pay Movie sites (e.g., Apple iTunes) .......................................................... 1  2  3  4  1  2 

Movie times, locations and reviews ............................................................ 1  2  3  4  1  2 

Music sites (e.g., record label, artist, music downloads) ........................... 1  2  3  4  1  2 

Games sites (e.g., Yahoo! Games, EA.com, Gamespot.com) .................. 1  2  3  4  1  2 

Local/city guide sites................................................................................... 1  2  3  4  1  2 

Sports sites (e.g., ESPN, nfl.com, redsox.com) ......................................... 1  2  3  4  1  2 

National news sites (e.g., cnn.com)............................................................ 1  2  3  4  1  2 

TV sites other than news (e.g., MTV, NBC, HBO)...................................... 1  2  3  4  1  2 

Financial provider sites (e.g., Bank of America, E*TRADE)....................... 1  2  3  4  1  2 

Financial content sites (e.g., Yahoo! Finance, Motley Fool)....................... 1  2  3  4  1  2 

Adult entertainment sites ............................................................................ 1  2  3  4  1  2 

Photo-sharing sites (e.g., Shutterfly.com, Snapfish.com) .......................... 1  2  3  4  1  2 

Internet Yellow Pages / phone directories .................................................. 1  2  3  4  1  2 

Comparison shopping sites (e.g., shopping.com, BizRate)........................ 1  2  3  4  1  2 

Customer rating sites (e.g., Zagat, epinions).............................................. 1  2  3  4  1  2 

Government non-health agency sites (e.g., IRS) ....................................... 1  2  3  4  1  2 

Job or career information sites (e.g., monster.com)................................... 1  2  3  4  1  2 

Discussion boards or chat rooms ............................................................... 1  2  3  4  1  2 

Fantasy sports sites .................................................................................... 1  2  3  4  1  2 

Technology news and reviews sites (e.g., CNET.com).............................. 1  2  3  4  1  2 

Automotive sites (e.g., Edmunds.com, AudiWorld.com, Chevrolet.com)... 1  2  3  4  1  2 

Travel sites (e.g., LonelyPlanet.com, SmarterTravel.com, Expedia.com) . 1  2  3  4  1  2 

68a. In Col. “A”, please indicate how often you do each of the following things online. (X ONE Box For EACH in Col.“A”)
68b. In Col. “B”, on days you do this activity, how long do you typically do the activity? (X ONE Box In Col.“B”)
“A” “B”
How Often How long per day
A Few
A Few Times A
Times Month Less Than An Hour
Daily Per Week Or Less Never An Hour Or More
Use e-mail................................................................................... 1  2  3  4  1  2 

Publish your own web pages...................................................... 1  2  3  4  1  2 

Use web-based e-mail (e.g., Hotmail) ........................................ 1  2  3  4  1  2 

Use social networking sites (e.g., Friendster, MySpace) ........... 1  2  3  4  1  2 

Play games alone ....................................................................... 1  2  3  4  1  2 

Play games with others .............................................................. 1  2  3  4  1  2 

Bid in online auctions.................................................................. 1  2  3  4  1  2 

Sell in online auctions................................................................. 1  2  3  4  1  2 

Check stock, mutual fund, or bond quotes ................................. 1  2  3  4  1  2 

Use instant messaging ............................................................... 1  2  3  4  1  2 

Send electronic greeting cards ................................................... 1  2  3  4  1  2 

Listen to podcasts....................................................................... 1  2  3  4  1  2 

Research products for purchase ................................................ 1  2  3  4  1  2 

Purchase products...................................................................... 1  2  3  4  1  2 
Contact a company’s customer service by email ....................... 1  2  3  4  1  2 

Contact a company’s customer service by online chat .............. 1  2  3  4  1  2 

Send photos via email ................................................................ 1  2  3  4  1  2 

Receive photos via email............................................................ 1  2  3  4  1  2 

Listen to internet radio/streaming audio ..................................... 1  2  3  4  1  2 

Watch internet video/streaming video ........................................ 1  2  3  4  1  2 

Download music files you pay for (e.g., iTunes)......................... 1  2  3  4  1  2 

Download music files for free (e.g., BitTorrent) .......................... 1  2  3  4  1  2 

Download movies you pay for (e.g., Movielink).......................... 1  2  3  4  1  2 

Download movies for free........................................................... 1  2  3  4  1  2 

Use peer-to-peer file sharing applications .................................. 1  2  3  4  1  2 

Track packages from shipping carriers ...................................... 1  2  3  4  1  2 

Gamble or place bets online....................................................... 1  2  3  4  1  2 

Look up classifieds ..................................................................... 1  2  3  4  1  2 

Post or respond to personal ads (e.g., Craig’s List) ................... 1  2  3  4  1  2 

Take an online education course................................................ 1  2  3  4  1  2 

Research for free products or coupons (i.e., samples) .............. 1  2  3  4  1  2 

Enter competitions or sweepstakes............................................ 1  2  3  4  1  2 

Participate in an online survey.................................................... 1  2  3  4  1  2 

List continued on next page Æ
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Question 68 continued: “A” “B”
How Often How long per day
A Few A Few Times
Times A Month Less Than An Hour
Daily Per Week Or Less Never An Hour Or More
Make donations online................................................................. 1  2  3  4  1  2 
Publish or maintain a Weblog (blog)............................................ 1  2  3  4  1  2 
Read blogs................................................................................... 1  2  3  4  1  2 

Use RSS (really simple syndication) feeds.................................. 1  2  3  4  1  2 

Talk to someone using voice IM (e.g., Sky/e, Yahoo!Voice) ....... 1  2  3  4  1  2 

69. Please indicate whether you have done the following activities at each type of government Web site (federal, state, or
local) in the past 12 months. (X ALL That Apply In EACH Row)
Done In Past 12 Months
Federal Not Done
Govt. State Local Govt. In Past
Website Website Website 12 Months
Research official government information or statistics ......................... 01  01  01  01 

Get information regarding eligibility for services or benefits ................. 02  02  02  02 

Get information regarding public hearings or meetings ........................ 03  03  03  03 

Get employment-related information or apply for a government job .... 04  04  04  04 

Get information about recreation and/or opportunities ......................... 05  05  05  05 

Get information about a security, health or safety issue....................... 06  06  06  06 

Get information about education........................................................... 07  07  07  07 

Get information about real estate or housing........................................ 08  08  08  08 

Apply online for services or benefits (e.g., Social Security, Medicaid) . 09  09  09  09 

Download or print out a government form ............................................ 10  10  10  10 

Order consumer publications (e.g., National Park Guide) .................... 11  11  11  11 

Renew a license or vehicle registration online...................................... 12  12  12  12 

Pay a parking ticket............................................................................... 13  13  13  13 

Pay a tax bill.......................................................................................... 14  14  14  14 

Contact public or elected officials ......................................................... 15  15  15  15 

70. Have you ever bought anything online and actually paid for the product or service online?
1  Yes Æ (Continue) 0  No Æ (Skip to Qu. 74a)

71. When did you start purchasing products or services online? (X ONE Box)
1  Less than 1 year ago 4  3 years to less than 4 years ago 7  6 years to less than 7 years ago

2  1 year to less than 2 years ago 5  4 years to less than 5 years ago 8  7 years to less than 8 years ago

3  2 years to less than 3 years ago 6  5 years to less than 6 years ago 9  8 years ago or more

72. Have you bought anything online in the last 3 months (actually paid for the product or service online)?
(X ALL That Apply)
1  Yes, from home 3  Yes, from some other location Æ (Continue)
Æ (Continue)
2  Yes, from work 4  No Æ (Skip To Qu. 73b)

73a. In total, how much have you spent online in the last 3 months? (X ONE Box Under Column “A”)
73b. How much do you expect to spend online in the next 3 months? (X ONE Box Under Column “B”)
“A” “B”
Total Spent Online Total Expect To Spend
In Last 3 Months Online In Next 3 Months
$0 ........................................................................................................— 0 
$1 to $50 ........................................................................................... 1  1 
$51 to $100 ....................................................................................... 2  2 
$101 to $250 ..................................................................................... 3  3 
$251 to $500 ..................................................................................... 4  4 
$501 to $1,000 .................................................................................. 5  5 
$1,001 or more.................................................................................. 6  6 

74a. Please indicate which, if any, of the types of products listed below you have ever RESEARCHED online.
(X ALL That Apply In Column “A”)
74b. Please indicate when, if ever, you LAST PURCHASED ONLINE each of the types of products listed below.
(X ONE Box For EACH Under Column “B”)
“A” “B”
Purchased
Purchased Online Never
Ever Online Within the LAST More Than Purchased
Researched Online 3 MONTHS 3 Months Ago Online
Software....................................................... 01  1  2  3 

Books ........................................................... 02  1  2  3 

Music............................................................ 03  1  2  3 

Videos/DVDs................................................ 04  1  2  3 

Event tickets................................................. 05  1  2  3 

Office supplies ............................................. 06  1  2  3 

General apparel/clothing.............................. 07  1  2  3 
Footwear ...................................................... 08  1  2  3 

Clothing accessories.................................... 09  1  2  3 
Jewelry......................................................... 10  1  2  3 

List continued on next page Æ

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Question 74 continued: “A” “B”
Purchased Purchased
Online Online Never
Ever Within the LAST 3 More Than Purchased
Researched Online MONTHS 3 Months Ago Online
Baby/Children’s products (including
clothing and accessories, but not toys) ........... 11  1  2  3 
Food and beverages/groceries .......................... 12  1  2  3 
Flowers/cards/gifts ............................................. 13  1  2  3 

Linens/home décor/furniture .............................. 14  1  2  3 

Small appliances ................................................ 15  1  2  3 

Major appliances ................................................ 16  1  2  3 

Tools/hardware/garden supplies........................ 17  1  2  3 

Automobiles ....................................................... 18  1  2  3 

Auto parts........................................................... 19  1  2  3 
Computer hardware ........................................... 20  1  2  3 

Consumer electronics ........................................ 21  1  2  3 

Video games ...................................................... 22  1  2  3 

Toys ................................................................... 23  1  2  3 

Sporting goods ................................................... 24  1  2  3 

Health and beauty products ............................... 25  1  2  3 

Nonprescription (e.g., over-the-counter) drugs.. 26  1  2  3 

Airline tickets ...................................................... 27  1  2  3 

Car rentals.......................................................... 28  1  2  3 

Hotel reservations .............................................. 29  1  2  3 

Phone, wireless, or internet service ................... 30  1  2  3 

Cable or Satellite TV service.............................. 31  1  2  3 

75a. Please indicate in Col. “A” when you or someone in your household last performed each of the following financial
activities online. (X ONE Box For EACH In Col. “A”)
75b. For each activity, please indicate in Col. “B” whether you or someone in your household will do, or continue to do,
any of these things online in the next 12 months. (X ONE Box For EACH In Col. “B”)
“A” “B”
Will Do ONLINE
Last Done ONLINE? IN NEXT 12 MONTHS?
Within Between More
the 3 MONTHS Than A Never
LAST 3 and a YEAR Done Yes, Will No, Will
MONTHS YEAR AGO Online Do Not Do
Track stocks, mutual funds or bonds .................................................. 1  2  3  0  1  0 
Buying or selling stocks ...................................................................... 1  2  3  0  1  0 
Buying or selling mutual funds ............................................................ 1  2  3  0  1  0 

Buying or selling bonds....................................................................... 1  2  3  0  1  0 

Make transfers between bank accounts ............................................. 1  2  3  0  1  0 

Receive bills in your email box ........................................................... 1  2  3  0  1  0 

View bills (going to a web site to see a bill online) ............................. 1  2  3  0  1  0 

Pay bills at biller’s own site (e.g., gas company, phone company,
credit card company) ....................................................................... 1  2  3  0  1  0 
Pay bills at a bank’s/credit union’s site ............................................... 1  2  3  0  1  0 
Pay bills at non-financial bill pay site (e.g., US Postal Service,
CheckFree, Yahoo!)......................................................................... 1  2  3  0  1  0 
Look up bank account balances ......................................................... 1  2  3  0  1  0 
Look up investment account balances................................................ 1  2  3  0  1  0 

File taxes online .................................................................................. 1  2  3  0  1  0 

76. What is the make of the vehicle that you drive most often? (X ONE Box)
00  I don’t own a car Æ (Skip To Qu. 79)

01  Acura 08  Dodge 15  Jaguar 22  Mercury 29 Saturn

02  Audi 09  Ford 16  Jeep 23  Mini 30  Scion
03  BMW 10  GMC 17  Kia 24  Mitsubishi 31  Subaru

04  Buick 11  Honda 18  Lexus 25  Nissan 32  Toyota

05  Cadillac 12  Hummer 19  Lincoln 26  Pontiac 33  Volkswagen

06  Chevrolet 13  Hyundai 20  Mazda 27  Porsche 34  Volvo

07  Chrysler 14  Infiniti 21  Mercedes-Benz 28  Saab 35  Other make

77. Please tell us how much you agree or disagree with the following statements. (X ONE Box For EACH)
Strongly Strongly
Disagree Agree
I am satisfied by the vehicle I drive most often .............................................. 1  2  3  4  5 
I am proud of the vehicle I drive most often ................................................... 1  2  3  4  5 
I am thrilled by the vehicle I drive most often................................................. 1  2  3  4  5 
I am an auto enthusiast ................................................................................. 1  2  3  4  5 

78. Which of the following best describes the type of vehicle you drive most often? (X ONE Box)
01  Convertible 03  Coupe (2 door) 05  Hatchback 07  Sedan (4 door) 09  Wagon
02  SUV 04  Truck 06  Minivan 08  Van 10  Other

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79. Below is a list of statements which may or may not be used to describe your attitudes towards product purchasing and
lifestyle. Please indicate to what extent you agree with each statement by placing an "X" in a box from "1" to "5" where
"1" means that you “strongly disagree” and "5" means that you “strongly agree”. (X ONE Box For EACH Statement)
Strongly Strongly
Disagree Agree
I like to shop around before making a purchase ............................................ 1  2  3  4  5 
If I really want something I will buy it on credit rather than wait..................... 1  2  3  4  5 
Price is more important to me than brand names .......................................... 1  2  3  4  5 

Owning the best brand is important to me ..................................................... 1  2  3  4  5 

I am influenced by what's hot and what's not................................................. 1  2  3  4  5 

I am more comfortable dealing with people when I shop or bank.................. 1  2  3  4  5 

I don't bother with mail-in rebates or saving coupons.................................... 1  2  3  4  5 

I would pay more for products consistent with an image I like....................... 1  2  3  4  5 

When I find a brand I like, I stick to it ............................................................. 1  2  3  4  5 

I like to research products online and purchase them offline......................... 1  2  3  4  5 

I would pay more for products that save me time and hassles...................... 1  2  3  4  5 
I’m concerned that I won’t have enough money to retire ............................... 1  2  3  4  5 
I consider myself to be in very good physical condition................................. 1  2  3  4  5 
I'm always willing to try or do new things ....................................................... 1  2  3  4  5 
I am a natural leader - people always listen to my opinion ............................ 1  2  3  4  5 

It is important to me to have a daily routine .................................................. 1  2  3  4  5 

I’m annoyed by the amount of advertising today ........................................... 1  2  3  4  5 

I go away on vacation more often than other people do................................ 1  2  3  4  5 

I am concerned about my personal health..................................................... 1  2  3  4  5 

Advertisements help me decide what to buy ................................................. 1  2  3  4  5 

I always try to make the best of every situation ............................................. 1  2  3  4  5 

I often tell my friends about products that interest me ................................... 1  2  3  4  5 

I rely a lot on recommendations from friends or family when making

purchases ................................................................................................... 1  2  3  4  5 
80. For each retailer listed below, please select each retailer you have shopped at (either online, at the physical store, by
catalog, etc.) in the last 30 days. (X ALL That Apply)
01  Amazon 07  CVS 13  Kmart 19  OfficeMax 25  Toys “R” Us
02  Barnes & Noble 08  eBay 14  Kohl’s 20  RadioShack 26  Walgreens
03  Best Buy 09  Eddie Bauer 15  Lands’ End 21  Sam’s Club 27  Wal-Mart
04  Borders 10  Hallmark 16  LL Bean 22  Sears 28  None of these
05  Circuit City 11  Home Depot 17  Lowe’s 23  Staples
06  Costco 12  JCPenney 18  Office Depot 24  Target

81. Please indicate how frequently you have typically used the following sources IN THE PAST 12 MONTHS to research
health-related information or to answer health-related questions? (X ONE Box For EACH)
At Least A Few Times About Less Than Not
Daily Weekly A Month Monthly Monthly At All
Doctor or other health care professional................................1  2  3  4  5  6 

General health/fitness Web sites (e.g., WebMD)...................1  2  3  4  5  6 

Government health Web site (e.g., CDC.gov, NIH.gov) ........1  2  3  4  5  6 

Disease association Web sites (e.g., cancer.org)..................1  2  3  4  5  6 

Your health plan/HMO Web site ............................................1  2  3  4  5  6 

Drug or medical device Web sites (e.g., celebrex.com) ........1  2  3  4  5  6 

82a. Please indicate in Column "A", how frequently you have performed each of the following activities ONLINE in the past
12 months. (X ONE Box In EACH Row For Column “A”)
82b. Please indicate in Column "B", how frequently you have performed each of the following activities OFFLINE (not on
the Internet) in the past 12 months. (X ONE Box For EACH Row For Column “B”)
In Past 12 Months
“A”: Done ONLINE “B”: Done OFFLINE
At Less At Less
Least Than Least Than
Monthly Monthly Never Monthly Monthly Never
Researched a specific medical condition....................... 1  2  3  1  2  3 

Researched a specific drug/medication ......................... 1  2  3  1  2  3 

Researched health insurance providers ........................ 1  2  3  1  2  3 

Applied for health insurance........................................... 1  2  3  1  2  3 

Purchased prescription medication for your own use .... 1  2  3  1  2  3 

Researched doctors’ or hospitals’ cost .......................... 1  2  3  1  2  3 

Researched a doctor’s or hospital’s quality ................... 1  2  3  1  2  3 

83. Which of the following name brand prescription (Rx) medications are you currently taking? (X All That Apply)
00  I am not currently taking any prescription medications

01 Allegra 08 Crestor 15 Fosamax 22 Mevacor 29Prozac/Serafem 36 Zoloft

02 Ambien 09 Diflucan 16 Glucophage 23 Nexium 30Remicade 37 Zyprexa

03 Bextra 10 Diovan 17 Levitra 24 Norvasc 31Singulair 38 Zyrtec

04 Celebrex 11 Effexor 18 Lexipro 25 Paxil/Paxil CR 32Viagra 39 Other branded drug(s)

05 Cialis 12 Elidel 19 Lipitor 26 Pravachol 33Wellbutrin 40 Other non-branded

06 Clarinex 13 Flonase 20 Lotrel 27 Premarin/Prempro 34Zetia (generic) drugs

07 Cozaar 14 Flovent 21 Lunesta 28 Prevacid 35Zocor

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84a. For each of the following diseases or medical conditions you have been diagnosed with, please indicate in Column
“A” how long you have been diagnosed with that condition. If you have not been diagnosed with the condition,
simply leave the row blank. (X ONE Box For EACH Disease/Condition In Col. “A”)
84b. In Column "B", indicate whether you currently receive treatment or take medication to manage the condition.
(X ALL That Apply In Col. “B”)
“A” “B” “A” “B”
Diagnosed Diagnosed
With Condition With Condition
Less 6 Or Less 6 Or
Than 6 More Currently Than 6 More Currently
Months Months Receive Months Months Receive
Ago Ago Treatment Ago Ago Treatment
Allergies .......................................... 1  2  01  Other mood disorder (e.g., ADHD).. 1  2  16 
Arthritis............................................ 1  2  02  Erectile dysfunction ......................... 1  2  17 
Migraine headaches ....................... 1  2  03  Gastrointestinal (e.g., IBS, acid
Other chronic pain .......................... 1  2  04  reflux, ulcer) .................................. 1  2  18 
Asthma............................................ 1  2  05  Hepatitis........................................... 1  2  19 
Chronic Obstructive Pulmonary Multiple sclerosis ............................. 1  2  20 
Disease (COPD).......................... 1  2  06  Osteoporosis ................................... 1  2  21 
Other respiratory condition (e.g., Skin disorder (e.g., psoriasis,
emphysema)................................ 1  2  07  eczema)......................................... 1  2  22 
Bladder/urinary conditions .............. 1  2  08  Thyroid condition ............................. 1  2  23 
Cancer ............................................ 1  2  09  Weight problem/obesity................... 1  2  24 
High cholesterol .............................. 1  2  10  Substance abuse............................. 1  2  25 
Congestive heart failure.................. 1  2  11  Physical disability that impedes
High blood pressure ....................... 1  2  12  mobility/walking ............................. 1  2  26 
Other heart condition ...................... 1  2  13  Other disease/medical condition ..... 1  2  27 
Diabetes.......................................... 1  2  14  Not diagnosed with ANY
Depression/anxiety ......................... 1  2  15  disease/medical conditions ...... 1  2  28 
85. Which, if any, of the following health insurers is the provider of your primary health care plan? (X ALL That Apply)
00 Don’t have insurance 07 CareFirst (BCBS) 14 Health Now NY 21 Medicaid 27 TriCare

01 Aetna 08 CIGNA 15 Highmark (BCBS) 22 Medicare 28 United Healthcare

02 Anthem (BCBS) 09 Empire (BCBS) 16 HIP Health Plan 23 Oxford 29 Other Blue Cross

03 BCBS of Tenn. 10 GroupHealth 17 Horizon (BCBS) 24 Pacificare Blue Shield Plan

04 BCBS of N. Carolina Cooperative 18 Humana 25 Premera Blue 30 Other health insurer

05 BCBS of Florida 11 Harvard Pilgrim 19 Independence Cross 31 Individually-

06 Blue Shield of Calif. 12 Health Net Blue Cross 26 Regence purchased

13 Health Partners 20 Kaiser (BCBS) insurance
32 Don’t know

86. Which of the following events have occurred to you, yourself, in the last 12 months? (X ALL That Apply)
01  Retired 05  Sold a home 09  Moved

02  Been laid off 06  Bought a car 10  Had/adopted a child or became pregnant

03  Changed jobs 07  Was diagnosed with a serious illness 11  None of these

04  Bought a home 08  Got married
87. Which of the following do you enjoy doing in your spare time? (X ALL That Apply)
01  Home improvement 05  Cooking 10  Playing sports/fitness 15  Going out to eat
02  Traveling 06  Voluntary/charity work 11  Shopping 16  Watching sports
03  Visiting 07  Going to music concerts 12  Outdoor activities 17  Watching movies
museum/galleries 08  Playing video games 13  Listening to music 18  Politics/Civic groups
04  Gardening 09  Church-based activities 14  Reading 19  None of these

88. What is your current marital status? (X ALL That Apply)

1  Never married 2  Married 3  Separated 4  Widowed 5  Divorced 6  Living with partner
89. Which of the following best describes you? (X ONE Box)
1 Heterosexual 2 Gay or lesbian 3 Bisexual 4 Prefer not to answer 5  Other
90. What is the primary language spoken in your home? (X ONE Box)
1  English 2  French 3  Chinese/Mandarin/Cantonese 4  Spanish 5  Japanese 6 Other
91. What would you estimate to be the total value of your household members’ combined financial assets (do NOT
include the value of your primary home, employer-sponsored retirement accounts (e.g., 401(k), RSP), or any
ownership of a private business)? (X ONE Box)
01  Under $25,000 05  $150,000 - $199,999 09  $750,000 - $999,999 13  $10,000,000 - $19,999,999

02  $25,000 - $49,999 06  $200,000 - $249,999 10  $1,000,000 - $2,499,999 14  $20,000,000 or more

03  $50,000 - $99,999 07  $250,000 - $499,999 11  $2,500,000 - $4,999,999 15  Prefer not to answer

04  $100,000 - $149,999 08  $500,000 - $749,999 12  $5,000,000 - $9,999,999

92. What is the approximate value of your household’s employer-sponsored retirement accounts (e.g., 401(k), 403(b),
RSP accounts)? (X ONE Box)
00  None – no one in my household has any employer-sponsored retirement accounts

01  Under $25,000 05  $150,000 - $199,999 09  $750,000 - $999,999 13  $10,000,000 - $19,999,999

02  $25,000 - $49,999 06  $200,000 - $249,999 10  $1,000,000 - $2,499,999 14  $20,000,000 or more

03  $50,000 - $99,999 07  $250,000 - $499,999 11  $2,500,000 - $4,999,999 15  Prefer not to answer

04  $100,000 - $149,999 08  $500,000 - $749,999 12  $5,000,000 - $9,999,999

Thank you for your help with this study. Please return your completed questionnaire
in the enclosed postage-paid envelope as soon as possible.

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