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International College for Girls

SFS GURUKUL MARG, MANSAROVER JAIPUR DEPARTMENT OF MANAGEMENT STUDIES

SCHEME OF EXAMINATION AND COURSES OF STUDY FOR

BBM I Semester Examination November 2010 II Semester Examination April 2011 III Semester Examination November 2011 IV Semester Examination April 2012 V Semester Examination November 2012 VI Semester Examination April 2013

Syllabus applicable for the students seeking admission to the BBM Course in the academic year 2010-11

International College for Girls

Department of Management Studies


BBM

Credit Templates & Examination Scheme

INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS), JAIPUR Department of Management Studies BBM SIX SEMESTER PROGRAMME CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS

INTERNATIONAL COLLEGE FOR GIRLS


DEPARTMENT OF MANAGEMENT STUDIES BBM

Course Content UG Programme

Semester I

Department of Management Studies


Course: B.B.M. Pt I (I Semester) Paper- 1: Fundamentals of Business Management
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-101) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization. The course will prove to be helpful for the students in learning to expedite the managerial functions in corporate arena.

Unit I II III IV

Contents
Management: Concepts, Nature, Scope, and significance, Management Functions School of Management Thought: Classical, NeoClassical and Modern School of Thought Planning: Concept, Types and Process; MBO, MBE, Decision Making, Techniques and components, Rationality in decision making Organizing: Concept, Types, Process and Principles, Authority and Responsibility, Delegation of Authority, Centralization and Decentralization, Span of control Various forms of Organizational structures and their merits-demerits, Formal and informal Organization, merits and demerits.

Lectures 09 09 09 09

09

Essential Reading: 1. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 2. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. Reference books: 1. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi 2. Mathew, M. J., Business Management, Sheelsons, Jaipur 3. Sudha, G.S., Business Management, RBSA Publishers, Jaipur

Department of Management Studies


Course: B.B.M Pt I (I Semester) Paper- 2: Fundamentals of Business Communication
Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70

Code: (BBM-102) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

Unit I II

Contents
Business Communication: Concept and Objectives, Model and Process. Effective Communication: Principles, 7 Cs of Effective Communication, Effective speaking and Listening Forms and Types of Communication: Formal and Informal (Grapevine), Oral and Written, External and Internal, Verbal and Nonverbal (Body language, Kinesics, Proxemics and Paralanguage), Horizontal, Vertical (Upward & Downward) and Diagonal. Media of Communication: Face-to Face, Audio, Visual, Audio-visual, Modern Medias (Fax, Conferencing- Tele and Video, Internet, E-Mail etc.) Barriers to Communication: Wrong choice of medium, Physical barriers or Mechanical Barriers, Semantic barriers, Different comprehension of reality. Socio-Psychological barriers, Cross-cultural Barriers. Case Studies.

Lectures 10 10

III

06

IV

10

09

Essential Reading: 3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi 4. Asha Kaul, Business Communication, Prentice Hall, New Delhi Reference books: 4. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 5. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

Department of Management Studies


Course: B.B.M Pt I (I Semester) Paper- 3: Law of Contract
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-103) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective The Objective of this course is to acquaint the students with the concepts of contract and agreement and help them learn to differentiate between them. The course will help them understand the effects of different types of contracts.

Unit I

Contents
Introduction to Contract: Meaning of contract, important definitions (Sec.2a to Sec. 2j), valid essentials of contract, difference in agreement and contract, all contracts are agreements, but all agreements are not contracts. Classification of Contracts Proposal and Acceptance: Meaning of proposal, types, and legal rules as to the offer. Acceptance: legal rules, communication of offer and acceptance. Contractual capacity: meaning, minors, effects, person of unsound mind: meaning, types and effects, persons disqualified by other laws. Free consent: consent, consensus ad idem: meaning. Coercion: meaning, valid essentials, effects. Undue influence: meaning, essential elements. Fraud: meaning, essential elements. Misrepresentation: effects. Mistake: meaning, classifications (mistake of law and mistake of facts). Consideration: meaning, legal rules, Doctrine of privity of contract and exceptions. Legality of object and consideration: when object and consideration considered unlawful, agreement opposed to public

Lectures 09

II

09

III

09

policy. Void agreements: meaning, types. Contingent contracts: meaning, valid essentials, difference between wagering agreement & contingent contract. Performance of contract: meaning, modes of performance, time as essence of contract, person entitled to demand performance, time, place and manner of performance. Discharge of contract: meaning and modes of discharge of contract, types of breach of contract. Remedies for breach of contract: suit for rescission of contract, suit for damages, suit for quantum meruit, suit for specific performance, suit for injuction. Contract of Indemnity: meaning, valid essentials, rights of indemnifier and indemnity holder. Contract of Guarantee: meaning, valid essentials, is guarantee a contract of uberrimae fidei, kinds of guarantee, rights of surety, discharge of surety from liability. Case study

IV

09

09

Essential Reading: 1. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd., New Delhi. 2. Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 1. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New Delhi 2. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi 3. Gulshan, S. S., Business Law, Excel Books, New Delhi

Department of Management Studies


Course: B.B.M Pt I (I Semester) Paper- 4: Managerial Economics-I

Code: (BBM-104) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics.

Unit I II III IV

Contents
Meaning and Scope of Managerial Economics, Important factors influencing the managerial decisions of the firm Utility analysis: Law of diminishing marginal utility, Equi-marginal utility. Indifference curve analysis, Consumer surplus, Law of demand, Elasticity of demand (Price, income and cross elasticity), Demand forecasting Production function: Concept, Short and Long run productive function, Laws of variable proportion, Isoquants, Returns to Scale, Internal and External Economies and Diseconomies. Cost Curves, brief explanation of Long and Short run cost curves.

Lectures 06 10 12 08

08

Essential Reading: 1. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra 2. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai 3. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi Reference books: 1. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi 2. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 3. Mukherjee,Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta

Department of Management Studies


Course: B.B.M. Pt I (Semester-I) Paper- 5 Practical Code: (BBM- 105) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 101 BBM 102 BBM 103 BBM 104 Title of Paper

Fundamentals of Business Management Fundamentals of Business Communication


Law of Contract

Managerial Economics-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 101 Project/ Case Study / Exercises based on BBM 102
Project/ Case Study / Exercises based on BBM 103 Project/ Case Study / Exercises based on BBM 104 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Business Studies


Course: B.B.M Pt I (I Semester) Paper- 6: Fundamentals of Accounts-I

Code: (BBM-106) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business.

Unit I II

Contents
Basics of Book Keeping and Accountancy: Definition and its Usefulness, Financial Accounting principles, Concepts and Convention System of Book keeping: Double entry system, Books of prime entry, Subsidiary books, Recording of cash and Bank Transaction, Preparation of Ledger accounts, Preparation of trial balance. Bank reconciliation statement: Need for reconciliation between Cashbook and bank passbook, problems relating to the preparation of Bank reconciliation statement Depreciation Accounting: Straight line & diminishing balance method, Computation and accounting treatment of Depreciation, Changes in depreciation method Bills of exchange: Bills receivable and bills payable, Acceptance and Endorsement, Discounting, Retirement, Dishonour and Renewal of bills, Accommodation bills Rectification entries: Classification of Errors, Location of Errors, Rectification of Errors, Suspense Account, Effect on profit Final Accounts: Concept of Capital, Revenue and Deferred Revenue Expenditure, Opening entries, Closing entries, Adjustment entries, Manufacturing, Trading and Profit and Loss Account, (With adjustment) and Balance Sheet

Lectures 05 10

III

09

IV

09

12

Essential Reading: 1. Maheshwari, S. N., An Introduction to Accountancy, Vikas Publishers, New Delhi 2. Mukharjee, A. and Hanif, M., Modern Accountancy, Tata McGraw Hill, New Delhi, Vol. I. 3. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 1. Tulsian, P.C., Accountancy, Tata McGraw-Hill, New Delhi 2. Goel, D.K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 3. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi. Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

Department of Management Studies


Course: B.B.M Pt I (I Semester) Paper- 7: Fundamentals of Computers and Office Automation Code: (BBM-107) Max Marks Total Number of Lectures Allocated: 45 Credit: 3
Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization.

Unit I

Contents Anatomy Of Computer: Introduction to Computers (definition,


characteristics & uses), System unit (memory, ALU & control unit), Input / Output devices, Storage devices ( Memory- primary & secondary).

Lectures

09

Computer Software: Introduction to Software, its type (system,


application & utility).

Communication Technology: Data communication, Data Transmission


medium(modem), Communication Channels- transmission medium(twisted pair, coaxial & fiber optic cables), Computer and networks, Need for networking, components of network,), HTTP, Web Browser, Introduction to internet, Uses of internet, E-mail, Sending Email, Attaching files with E-mail.

II

Introduction to DOS: Concept of Operating System, Introduction to DOS,


Important terms in DOS (program, file, directory, names, volume label, disk drive & its name(MS-DOS prompt)

09

DOS File System & Various Commands: Dos file system, path & path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver, vol, cls, type, prompt, path) and external commands Introduction to MS-Windows: Introduction, features (Desktop & its
components, the window, the application window (various bars), the document window, the dialog window, the icons),

Exploring the Windows: Windows explorer, Control panel, Setting


wallpaper, screen saver, background.

Managing Files & Folders: Creating a folder, Scandisk, Checking &


Formatting disk space, Compressing/ Zipping files (WinZip), Virus & Antivirus.

III

Introduction to MS-Word: Introduction to word processing, Features of


Word processors, Getting started with MS-Word, Working with word documents, Quitting word, Shortcut keys.

09

Formatting documents: Formatting documents, Selecting text,


Formatting characters, Changing cases, Paragraph formatting, Indents, Using format painter, Page formatting, Header & footer, Bullets & numbering, Tabs, Forming tables.

Editing Text: Finding & replacing text, Go To (5) command, Proofing text
(Spell check, Auto correct), Reversing actions, Macros, Inserting pictures, Hyperlinks, Mail merging, Printing, Getting Help.

IV

Excel Basics: Introduction, spreadsheet, workbooks, saving a file, opening


an existing worksheet, Rows and columns, cell entries (numbers, labels, formulas), spell check, find and replace, Adding and deleting rows and columns.

09

Various Tools & functions: Filling series, fill with drag, data sort,
Formatting worksheet, Functions and its parts. Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN, IF), What-if analysis, cell referencing (Relative, Absolute, Mixed) Renaming sheet, Printing worksheet.

Charts in Excel: Introduction to charts, types of charts, creation of chart V


from adjacent data/ nonadjacent data, printing a worksheet and chart Power Point Basics: Introduction, Use of power point, starting power point, Presentation tips, components of slide, power point templates and wizards, using template, choosing an auto layout, using outlines, adding subheadings, editing text, formatting text, using master slide.

09

Tools in Power Point: Creating presentation using blank presentation,


adding slides, changing colour scheme, changing background and shading, adding header and footer, adding clip arts and autoshapes, components used for reference

Advanced Power Point tools: Various Power point views, Working in


slide sorter view (deleting, duplicating, rearranging slides), adding transition and animations to slide show, inserting music or sound on a slide, Inserting action buttons or hyperlinks for a presentation, set and rehearse slide timings, viewing slide show ,Printing slides.

Essential Reading: 1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :. 2. Elementary Computer Application : Shubhi Lall. Reference books: 1. Mastering DOS Robbins 2. Mastering Windows 98 Robert & Cowart 3. Mastering Word 2000 Mansfield & Olsen 4. Mastering Excel 2000 Martin, Hansen, Klingher & Beth 5. Mastering Power Point 2000 Murray

Department of Management Studies


Course: B.B.M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-108) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following paper
Paper Code BBM 106 Title of Paper

Fundamentals of Accounts-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Manual Accounting-Journal, Ledger, Subsidiary Books, Bank Reconciliation Statement based on BBM 106 Total 30 Marks 40 Marks Viva Voce

30 Marks

100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-109) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following paper
Paper Code BBM 107 Title of Paper

Fundamentals of Computer & Office Automation

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test II Practical Test based on BBM 107 Total 30Marks 40 Marks 100 Marks Viva Voce

30 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Semester II

Department of Management Studies


Course: B.B.M Pt I (II Semester) Paper- 1: Principles and Practice of Management
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-201) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective The Course attempts to equip the students with the knowledge of the basic governing

principles and functionalities of Management function in a business organization.

Unit I II

Contents
Principles of Management, Roles and Skills of a manager, Levels of Management. Leadership: Functions, Qualities, Power, Leadership Styles Managerial Grid, Leader vs. manager. Traditional, Behavioral, Contingency and Modern Theories of Leadership Motivation: nature of motivation (monetary factors, non-monetary factors), theories of motivation (X-Y theory, Maslows, Herzberg, ERG, Vrooms expectancy theory, McClellands theory of needs. Controlling: Nature of control in organizations, Types of control, Steps in control in process, Controlling Techniques Change management, Lewins three step model Project Submission & Case Study

Lectures 09 19

III

09

IV V

09 09

Essential Reading: 5. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 6. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. Reference books: 6. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi 7. Mathew, M. J., Business Management, Sheelsons, Jaipur 8. Sudha, G.S., Business Management, RBSA Publishers, Jaipur

Department of Management Studies


Course: B.B.M Pt I (II Semester) Paper- 2: Applied Business Communication
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-202) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective The course attempts to expose the students to the applied aspect of business communication and to teach them the art of business letter writing and report writing, without grammatical mistakes.

Unit I

Contents
Development of Soft Skills Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquettes, Leadership Skills. Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion. Meetings Agenda, Notice and Minutes Business Letter Writing: Essentials, Structure and Layout, Types. Report Writing: Characteristics, Types of Report, Layout.

Lectures 09

II

09

III IV V

09 09 09

Essential Reading: 1. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education New Delhi. 2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi 3. Asha Kaul, Business Communication, Prentice Hall, New Delhi Reference books: 9. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 10. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

Department of Management Studies


Course: B.B.M Pt I (II Semester) Paper- 3: Business Law Code: (BBM-203) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Objective of this course is to acquaint the students with the different types of laws, which a businessman is generally exposed to or is affected by. The course aims at exposing the student to the regulatory framework of the Indian business.

Unit I

Contents
Specific Contracts: Bailment: meaning, valid essentials, modes of delivery of goods, classification of bailment, duties and rights of bailor and bailee, finder of goods lost, termination of bailment, lien: meaning and types. Specific Contracts: Contract of Agency: meaning, essentials, creation and termination of agency, who may be an agent and principal, duties and rights of agent and principal, subagent, substituted agent, personal liability of agent. Sale of Goods Act, 1930: contract of sale of goods: meaning, essentials, difference between sale and agreement to sell, classification of goods, effects of destruction of specific goods. Transfer of property in goods: rules, transfer of ownership by non-owners. Performance of contract: meaning, rules relating to delivery of goods, duties and rights of buyer. Unpaid seller: meaning, rights-against the goods and against the buyer. Remedies for breach of contract: buyers remedy and auction sale. Consumer Protection Act, 1986: Objectives, important terms, rights of consumer. Consumer protection councils, dispute redressal agencies: district forum, state commission, central commission, differences.

Lectures 07

II

06

III

11

IV

11

Companys Act 1956: meaning of company, basic features, kinds of companies, promotion and incorporation, privileges given to an independent private company. Case study, Project work, Students presentation

10

Essential Reading: 4. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd., New Delhi. 5. Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 6. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 4. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New Delhi 5. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi 6. Gulshan, S. S., Business Law, Excel Books, New Delhi

Department of Management Studies


Course: B.B.M Pt I (II Semester) Paper- 4: Managerial Economics-II Code: (BBM-204) Total Number of Lectures Allocated: 45 Credit: 3
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics.

Unit I II III IV V

Contents
Market structure-Meaning, Classification, and Characteristics of market; Perfect Competition, Monopoly, Monopolistic and Oligopoly Price output determination under Perfect Competition market, Monopoly market A brief explanation of Discriminating monopoly, Oligopoly market: Price war, Price rigidity (kinked demand curve), Price Leadership Theory of Factor pricing: Marginal Productivity Theory, Theory of Rent (Traditional and Modern approach) Theory of Wages, Profits and Interest, National Income analysis-Concepts, methods of measurement. An overview of Business Cycle affecting the firm.

Lectures 10 10 06 12 07

Essential Reading: 4. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra 5. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai 6. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi Reference books: 4. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi 5. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 6. Mukherjee, Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta

Department of Management Studies


Course: B.B.M. Pt I (Semester-II) Paper- 5 Practical Code: (BBM- 205) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

: 100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 201 BBM 202 BBM 203 BBM 204 Title of Paper

Principles and Practices of Management Applied Business Communication Business Laws Managerial Economics-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 201 Project/ Case Study / Exercises based on BBM 202
Project/ Case Study / Exercises based on BBM 203 Project/ Case Study / Exercises based on BBM 204 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Business Management


Course: B.B.M Pt I (II Semester) Paper- 6: Fundamentals of Accounts-II

Code: (BBM-206) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business.

Unit I

Contents
Preparation of Accounts from Incomplete Records (Single Entry System): Nature of Incomplete Records, Limitations of the Single Entry System, Ascertainment of Profit or Loss, Difference between Double Entry System and Single Entry System. Financial Statement of Non Profit Making EntitiesReceipt and Payment Account and Income and Expenditure Account and Balance Sheet, Accounts of Professional.

Lectures
09

II III

Valuation of Goodwill &Valuation of Shares


Issue and Forfeiture of Shares: Introduction, Types of Companies, Types of Shares, Central Government Rules/SEBI Guidelines on Issue of Shares including concepts of Book Building and Demat Shares, Accounting for issue of shares, Right Issue, Issue of Shares to Vendor, Issue of Shares to Promoters, Issue of Sweat Equity Shares, Employees Stock Option Scheme (ESOS), Bonus Issue, Forfeiture and Reissue of Shares. Redemption of Preference Shares and Buy Back of Shares: Introduction, Redemption of Preference Shares, Accounting Treatment, Calculation of Minimum Fresh issue of shares to comply with section 80 of the Act, Minimum Fresh Issue to Provide Funds for Redemption, Partly Called up Preference Shares and Redemption of Preference Shares, Fully Called up but partly paid up Shares and Redemption of Preference Shares, Buy Back of Equity Shares.

09 09

IV

09

Accounting For Debentures: Introduction, Meaning and Types of Debentures, Difference between Shares and Debentures, Accounting for Issue of Debentures, Treatment of Discount on issue of Debentures, Interest on Debentures, Meaning of Redemption of Debentures, Sources of Redemption of Debentures, Methods for Redemption of Debentures.

09

Essential Reading: 5. Maheshwari, S. N., An Introduction to Accountancy, Vikas Publishers, New Delhi 6. Mukharjee, A. and Hanif, M., Modern Accountancy, Tata McGraw Hill, New Delhi, Vol. I. 7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 4. Tulsian, P.C., Accountancy, Tata McGraw-Hill, New Delhi 5. Goel, D.K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 6. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.

Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

Department of Management Studies


Course: B.B.M Pt I (II Semester) Paper- 7: Programming Concepts and Database Management Code: (BBM-207) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Course aims to provide the knowledge of basic programming skills, database concepts, and database management system (DBMS)

Unit I

Contents
(Introduction to Programming Languages) Overview of programming, logic development techniques (Algorithm, Pseudo codes, flow charts), Programming language classification (Machine language, Assembly language, high level languages), Translators (Assembler, interpreter, compiler). (Introduction to C Programming) Introduction to C programming, overview of C language, Character Set, Variables and Constants. Keywords, Tokens, Literals, Expression and syntaxes, Data types, Operators, Control statements (if, multiple if, if-else, nested ifs, if else- if ladder), switch-case statement. (Loops & Arrays) Loop in C (while, do-while, for loop), nested loop. Break, continue, exit statement. Introduction to arrays, single dimensional array. (Introduction to Database System) Introduction to data base concept. Introduction to MS-Access, Database creation in MS-Access, creating tables, entering data into table, editing data, viewing records, sorting records. (Working with the Database Objects) Querying a data base, Creating forms, Generating reports in MS- Access.

Lectures 09

II

12

III

08

IV

09

07

Essential Reading: 1. Yashwant Kanetkar,Let us C BPB Publication, New Delhi 2. Mastering Access 2000 Simpson Alan, Robinson, & Celeste.

Reference books: 1. E. Balaguruswami,Programming in ANSI C TMH Publication 2. Peter Nortons : Introduction to Computers (Fourth Edition)

Department of Management Studies


Course: B.B.M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-208) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

: 100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following paper
Paper Code BBM 106 Title of Paper

Fundamentals of Accounts-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Computerized Accounting- Use of Accounting Software Tally, Creation of Company, Creation of Ledger Account, Voucher Entry, Maintenance of Inventory Record, Analysis of Trial Balance & Final Accounts Total 40 Marks 30 Marks 30 Marks Viva Voce

100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-209) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

: 100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following paper
Paper Code BBM 207 Title of Paper

Programming concepts and Database Management

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Practical Test based on BBM 207 Total 30Marks 40 Marks 100 Marks Viva Voce

30 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Semester III

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 1: Corporate Strategy Code: (BBM-301) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition.

Unit I II III IV V

Contents
Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives. Environmental Scanning: External- (Macro and Micro) environment appraisal, , Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT. Competitive Advantage: Concept, core competence and Value Chain Approach, Generic Competitive Strategies Corporate Level Strategy: Expansion/Growth, Stability, Retrenchment, & Combination

Lectures 09 09 09 09 09

Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azhar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGrawHill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001. 4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 2: Marketing Management-I Code: (BBM-302) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts

Unit I

Contents
Introduction-Nature, scope and importance of marketing, approaches to marketing, selling Vs marketing concept, Concept of Marketing of services. Buyer Behavior and Market Segmentation: Factors influencing buyer behavior, Buying decision process, Segmentation-TargetingPositioning Managing the product: Product concept, levels of products, product mix, product line decisions, Brand Equity, Packaging, Labeling, Concept of product life cycle: stage specific marketing strategies, New product development process. Pricing: Objectives of pricing, methods of pricing, Factors influencing pricing.

Lectures 09

II

09

III IV V

09 09 09

Essential Reading: 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd., Delhi, 12th ed. 2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd ed. 3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning rd Implementation and Control, Delhi: Macmillan India Ltd., 3 ed.

Reference books: 1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 7th ed. 2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13th ed. 3. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, 1995. 4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994 5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997.

Department of Business Management


Course: B.B.M Pt II (III Semester) Paper- 3: Research Methodology-I

Code: (BBM-303) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective: To understand the types, tools and methods of research and develop the ability to construct data gathering instruments appropriate to the research design

Unit I

Contents
Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process. Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem. Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing. Variables: Meaning and Concept, Types of variables. Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data. Scaling Techniques: Meaning and Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales. Sampling- Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of SamplingRandom Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling

Lectures 09

II

09

III IV

09 09

Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling. Statistics- Meaning, Importance, Limitations Classifications and Tabulation of data, Discrete and Continuous variables. Frequency Distributions and Cumulative frequency distribution. Measure of Central Tendency- Arithmetic Mean, Median and Mode, their properties, merits and demerits. Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard deviation, coefficient of variation.

09

Essential Reading: 1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990. 2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India, Delhi, 1997. 3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi. 4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi. 5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi.

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 4: Business Finance-I Code: (BBM-304) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise. Unit Contents Lectures Financial Management: I 09
Meaning, Scope, Objectives, ,Significance, Organisation and Limitations of Financial Management. Capitalization- under capitalization and over capitalization Sources of Finance: Classification - Short Term and long term sources of finance. Introduction about Financial Institutions-IDBI, IFCI, ICICI Capital Structure: Meaning, Capital Structure and Financial Structure, Factors influencing Capital Structure. Capital Structure Theories. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Capital Budgeting: Concept, Importance, Methods- Pay back period, DCF techniques, Accounting rate of return, IRR. Leverages: Concept, Types of leverages and their significance Introductory knowledge about Stock market Primary market and Secondary market(stock exchange), Market Indexes, Right and Bonus shares, Mutual Funds, Bullion , Commodity markets
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

II

09

III

09

IV

09

09

Essential Reading: 1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand & Sons, New Delhi 2. Pandey, I. M., Financial Management, Vikas Publishing House Reference books: 1. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi 2. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

Department of Management Studies


Course: B.B.M Pt II (Semester-III) Paper- 5 Practical Code: (BBM- 305) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 301 BBM 302 BBM 303 BBM 304 Title of Paper

Corporate Strategy Marketing Management-I Research Methodology-I Business Finance-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 301 Project/ Case Study / Exercises based on BBM 302
Project/ Case Study / Exercises based on BBM 303 Project/ Case Study / Exercises based on BBM 304 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 6: Quantitative Techniques for Management-I Code: (BBM-306) Total Number of Lectures Allocated: 45 Credit: 3
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques.

Unit Contents Quantitative Techniques: An Introduction , Nature, Scope and I Role of Operations Research and Quantitative Techniques, Scientific approach in decision-making, Limitations of these Techniques II Transportation: Solving the problem. Testing the optimality MODI method. Cases of unbalanced problems, Degeneracy, Maximization objective, Multiple solutions and Prohibited Routes. Assignment: Solving the problem. Cases of unbalanced problems, multiple optimum solutions, maximization objective and unacceptable assignments III Linear Programming: Mathematical formulation of Linear Programming problems and their solution using Graphic approach and Simplex method, Primal and its dual IV Theory of Games: Two persons Zero Sum games, Pure and Mixed strategy V Queuing Model: Single Channel queuing theory in business decision-making.

Lectures 09

09

09

09 09

Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New Delhi 2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi 3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur 4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 7: Management Information System-I Code: (BBM-307) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Objective This course aims to integrate the core competencies of management as well as information technique and provide leverage to the management function so that the modern managers are not only able to take decisions but informed decisions to enhance its effectiveness.

Unit I

Contents
MIS A Framework: Concept, Management, Information, System, MIS definitions, Nature & Scope, Characteristics, Functions, Importance & Limitations, MIS & Use of Computers. Management Process: Introduction to management, Approaches to management, Functions of the manager, MIS as a support to the management, Management effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A tool for management process. Information : Concept, Attributes, Classification (action vs. noaction, recurring vs. non-recurring information, internal vs. external, strategic, tactical, operational), methods of information collection, Decisionmaking concept, Simons model of decisionmaking, MIS & decision-making. Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OAS, BES). Computer hardware for information system: Introduction- Basics of data representation, types of computers, basic components of computer system.

Lectures 10

II

08

III

09

IV

08

Computer software for information system: Introduction- programming languages, classification of software, role of software in problem solving, criteria for investment in hardware & software.

Database Management System: Introduction, database hierarchy, data duplication, data inconsistency, lack of data integration, data dependence, program dependence, databases, objectives, advantages, disadvantages, database structure, E-R diagram, DBMS, definition of DML and DDL.

10

Essential Reading: 1. Javedkar, W. S., Management Information System, Tata McGraw Hill, New Delhi. 2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd., 2003) 4. D.P.Goyal - Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 1. OBrien, Management Information System 2. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern management, Prentice Hall of India, New Delhi. 3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill, New Delhi

Department of Management Studies


Course: B.B.M Pt II (III Semester) Paper- 8 Practical Code: (BBM-308) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 306 BBM 307 Title of Paper

Quantitative Techniques for Management-I Management Information System-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I II Project/ Case Study/Exercises based on BBM306 Practical Test based on BBM 307 15 Marks Total 20 Marks 100 Marks 15 Marks 15 Marks 20 Marks Viva Voce

15 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Semester IV

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 1: Strategic Management Code: (BBM-401) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition.

Unit I

Contents
Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors Affecting choice of Strategy. Time Dimension and contingency Strategies. Strategist: Role of CEO and BOD in strategic Management. Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation. Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control. Corporate Social Responsibility (CSR) Concept, Definition, Friedmans Traditional view and Carrolls Modern view of CSR, Responsibility towards various Stakeholders. Written Analysis of Cases.

Lectures 09

II III

09 09

IV

09

09

Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management

Reference books: 1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001. 4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 2: Marketing Management-II Code: (BBM-402) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts

Unit I II

Contents
Marking communication: Meaning and Importance, communication objectives, effective communication, and communication process. Promotion Tools-I: Advertising-meaning, objectives types in advertising decisions, planning and evaluation of campaign, Personal Sellingobjectives, functions and principles; process Promotion Tools-II: Public Relations-Importance and methods, Direct Marketing concept, Sales Promotion- Purpose, Consumer and Dealer promotion methods, Sales force promotion. Marketing channels: Types of channels, channel functions, objectives. Logistics and physical distribution Functional areas of physical distribution..

Lectures 09 09

III

09

IV V

09 09

Essential Reading: 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd., Delhi, 12th ed. 2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd ed. 3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd., 3rd ed.

Reference books: 4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 7th ed. 5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13th ed. 6. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, 1995. 7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994 8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997.

Department of Business Management


Course: B.B.M Pt II (IV Semester) Paper- 3: Research Methodology- II

Code: (BBM-403) Total Number of Lectures Allocated: 45 Credit: 3


Objective

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

To understand the types, tools and methods of research and develop the ability to analyze data gathered to draw precise and relevant conclusions and write it in the form of a Research report.

Unit I

Contents
Correlation Analysis- Definition and concept, Types and measures of studying Correlation (Karl Pearsons coefficient of correlation, Product moment method, Spearmans Rank correlation coefficient and Concurrent Deviation Method ) Correlation in Bivariate Frequency Table Probable and Standard Error. Regression Analysis- Definition, Concept, Uses and Properties. Least Square Methods, Regression Coefficients, Fitting of Regression lines. Sampling Theory- Parameter and Statistic, Sampling Distribution of a Statistic and Standard Error of a Statistic Test of Hypothesis- Element and Procedure of Testing a Statistical Hypothesis, Types of Errors. Level of Significance Test of Significance (Large Sample)- Sample Mean, Difference between two Sample Means, Difference between two Standard Deviations, Sample Proportion and Difference between two Sample Proportions. Test of Significance (Small Sample)- Application of Students t- test for Mean, Difference Between two Means ( Independent and Paired t-test for Difference of Means). Chi-square test- Definition and Nature, Uses of Chi-Square Test- Test of Goodness of Fit, Test of Independence of Attributes and Test for the

Lectures 09

II

09

III

09

Population Variance.

IV V

Analysis of Variance- One-way and two-way classification. Research report writing: Format of research report, presentation, footnoteendnote, bibliography, references.

09 09

Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers. 2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.

Reference books: 1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II. 2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers. 3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi. 4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi. 5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand and Sons, New Delhi

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 4: Business Finance-II
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-404) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise.

Unit I II

Contents
Funds Flow and Cash flow Statements Working Capital Management:
Concepts and Significance, Factors affecting working capital requirements, Ascertainment of working capital requirements using Operating Cycle Method, Net Current Assets or Forecasting Method, Management of cash and Receivables

Lectures 09 09

III

Dividend Policy:
Meaning, Concepts, Types of Dividend Policy, Dividend Models. Management of Inventory

09

IV V

Ratios:
Short term liquidity, solvency, profitability and investment ratio.

09 09

Cost Volume Profit Analysis:


CVP, Break Even Analysis, Contribution, Margin of safety.

Essential Reading:
1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand & Sons, New Delhi 2. Pandey, I. M., Financial Management, Vikas Publishing House

Reference books:
3. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi 4. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

Department of Management Studies


Course: B.B.M Pt II (Semester-IV) Paper- 5 Practical Code: (BBM-405) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 401 BBM 402 BBM 403 BBM 404 Title of Paper

Strategic Management Marketing Management-II Research Methodology-II Business Finance-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 401 Project/ Case Study / Exercises based on BBM 402
Project/ Case Study / Exercises based on BBM 403 Project/ Case Study / Exercises based on BBM 404 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 6: Quantitative Techniques for Management-II Code: (BBM-406) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques.

Unit Contents Network Analysis: PERT / CPM, Cost Analysis and Crashing I II III
the Network, Probability consideration under PERT. Decision Theory: Decision-Making under certainty, uncertainty and risk, Decision tree analysis Replacement Theory: Replacement of items that deteroiate with time, Time value of money-concept and replacement of items that fails suddenly (Excluding Staff replacement problems) Simulation Probability: Concept, Laws of probability, Bayes theorem, Mathematical Expectation Probability Distributions: Binomial, Poisson and Normal probability distribution

Lectures 13 06 08

IV V

08 10

Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New Delhi 6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi 7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur 8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 7: Management Information System-II Code: (BBM-407) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective This course aims to integrate the core competencies of management as well as information technique and provide a leverage to the management function so that the modern managers are not only able to take decisions but informed decisions to enhance its effectiveness.

Unit I

Contents
System: system concepts, system control, types of system. System analysis and design: introduction, need for system analysis and design, introduction to SDLC, system development model (waterfall, prototyping). Development of MIS: development of long range plans of MIS, Business plan vs. MIS plan Class of Information: Organizational information, functional information, and operational information, determining the information requirement, development and implementation of MIS, evaluation of MIS. Applications of MIS: introduction, personnel, finance, production, materials, marketing management. Decision Support System: evolution, objective, classifications, characteristics, components, development, relationship between MIS and DSS, applications of DSS (TPS, MIS, DSS and EIS). Network: Introduction, data transmission direction (simplex, half-duplex, full-duplex), topology (star, bus, ring), definition of client-server computing, components (hardware and software) and functions of client-server systems, LAN-MAN-WAN, network management.

Lectures 08

II

10

III

10

IV

09

08

Essential Reading: 1. Javedkar, W. S., Management Information System, Tate McGraw Hill, New Delhi. 2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd., 2003) 4. D.P.Goyal - Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 5. OBrien, Management Information System 6. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern management, Prentice Hall of India, New Delhi. 7. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 8. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill, New Delhi

Department of Management Studies


Course: B.B.M Pt II (IV Semester) Paper- 8 Practical Code: (BBM-408) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 306 BBM 307 Title of Paper

Quantitative Techniques for Management-II Management Information System-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File I Project/ Case Study/Exercises based on BBM 406 15
Marks

Viva Voce

20 Marks

15 Marks

II

Practical Test based on BBM 407 Total

15 Marks

20 Marks 100 Marks

15 Marks

Note: Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Semester V

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 1: Organizational Behaviour-I Code: (BBM-501) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The objective of the course is to acquaint the students with the individual and group behavioural aspect of Organization, which influences the management practices and the overall organizational productivity.

Unit I II III

Contents
Introduction: Concept, meaning, of organization,
Meaning and Concept of Organization Behaviour. Perception: Nature, Importance, difference between sensation and perception, perceptual process perceptual selectivity, perceptual organization. Personality: Meaning, Determinants of personality, personality development theories.-Psychoanalytic theory, Socio-psychological theory, Trait theory, Self theory. Motivation: Concept, Motivation and Behaviour, Primary and secondary motives, Financial and Non Financial Motives. Theories of motivation: Maslows Need hierarchy theory, Herzbergs Motivation Hygiene theory, V room's expectancy theory, Porter-Lawler model, Equity theory of work motivation. Alderfers ERG theory, McClellands achievement motivation theory.

Lectures 09 09 09

IV V

09 09

Essential reading: 1. Robbins, Stephen P., Organizational behavior: Concepts, Applications, Prentice Hall of India Private Limited, New Delhi 2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi 3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004. Reference book:

Controversies,

1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and Managing Life at work, Pearson Prentice Hall, Toronto, 2005 2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization behaviour, McGraw-Hill International Editions Management Series, New York.

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 2: Human Resource Management-I Code: (BBM-502) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective Human Resource is an important asset of the organization. The course provides knowledge with regards to the management of this asset in the most productive and efficient manner.

Unit I

Contents
HRM: Basic concepts, Objectives, Importance and functions, Difference between HRM and PM, Genesis and growth of HRM in India, Emerging horizons in HRM HRP: concept, Importance, process, Barriers to HRP Job Design: concept, factors and techniques of job design Job Analysis: concept, uses, process and methods (Job description and Job specification) Recruitment: meaning, factors affecting recruitment, recruitment process, sources of recruitment (internal, external) Selection: meaning, Selection process, Types of Tests, Testing concepts, various types of Interviews, New methods of selection (participative selection and employee leasing) Placement and Induction: concept, objectives and procedure of induction, Advantages

Lectures 09

II III

09 09

IV

09

09

Essential Reading: 1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co. 2. C B Gupta, Human Resource Management 3. C.B Mamoria and S. V.Gankar, Human Resource Management, Reference books: 1. Ashwathappa, Human Resource Management, 2. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 3: International Business - I Code: (BBM-503) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Objective With markets and businesses reaching out to global dimensions, managers are required to have an understanding of the international business operations as well. This course aims to provide the basic information about the various functional and influencing aspects of international business.
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Unit I

Contents
International Business: IntroductionMeaning of I. B., International Business Vs. International Trade, Domestic Vs. I. B., Scope of I. B., Role of I. B. Driving forces of I. B., Forces restricting I. B., Importance of studying I. B. Cultural environment: Definition of culture components of culture, (Language, religion, values, attitudes, customs, Education, family, Material culture Aesthetics) Imperatives of culture for I. B.
The Global Economic Environment: The Global Economy. Bases of Economic. Economic system-Market Allocation, Command Allocation, Mixed Allocation. Indicators of Economics- Balance of payment, Exchange rate, Foreign Investment. Political Environment: Importance of political Environment for I. B. The Political Systems: Democracy-Basic Principles, Authoritarianism-Theocracy, Monarchy, Dictatorship. Major Political objective-Political Sovereignty. International Financial Environment: Foreign Direct Investment-Reasons, Volume and directions, Foreign Exchange Transactions and Terminology.

Lectures 09

II

09

III

09

IV

09

09

Essential Reading: 1. Thakur and Mishra, International Business. 2. J.M. Diwan and K.N. Sudarshan, International Business Management. Reference books: 1. R.D. Robinson, International Business Management a guide to decision making 2. Ramu Shiva, International Business 3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian perspective, Sultan Chand & Sons, New Delhi

Department of Business Management


Course: B.B.M Pt III (V Semester) Paper- 4: Cost & Management Accounting-I

Code: (BBM-504) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage these cost centers, so as to exercise effective cost control in the organization, thereby increasing its the overall profitability.

Unit I

Contents
Introduction: Meaning and definition of cost accountancy, Nature and Scope of Cost Accounting, Cost Concepts, Distinction between Financial and Cost Accounting. Elements of Cost, Cost Statements: An Introduction Material: Material Cost Management, Need for Efficient Purchasing, Storing of Materials, Methods of Inventory Control, Some Specific Techniques Related to Operating Control System viz. ABC Analysis, VED Analysis, JIT, FSN, Material Cost and its Components, Economic Order Quantity, Inventory Levels i.e. Reorder Level, Maximum Stock Level, Minimum Stock Level, Average Stock Level, Methods of Issue Pricing i.e. LIFO, FIFO, Simple Average, Weighted Average, HIFO, Standard Price And Base Stock Method Labour: Recruitment, Recording of time and wages, Time Keeping and Time booking, Job Evaluation and Merit rating, Labour Turnover: meaning and nature, Methods of calculating Labour Turnover, Methods of remunerating Labours, Incentive Plans, Allocation of wages, Idle Time: meaning and causes, Treatment of idle time, Over time Overhead : Meaning, Collection, Classifications, Apportionment, Allocation and Absorption of overheads; Treatment of interest on capital, Research and development expenses, Losses on account of depreciation, waste, obsolescence and defectives, Under and Over absorption of Overheads.

Lectures 09

II

09

III

09

IV

09

Single output or unit costing: Cost sheet, Adjustments in cost sheet, Treatment of Scrap, defectives, Absorption of overheads and calculation of Tender price, Job Costing

Ratio Analysis: Liquidity, Activity, Profitability, Leverage and Investment analysis Ratios Capital Budgeting: Techniques of Capital budgeting, Pay back Period method, Average Rate of Returns, Net Present Value method, Internal rate of return

09

Essential Reading: 1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi 2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi Reference books: 1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi 2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi 3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi 4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi 5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur 6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur

Department of Management Studies


Course: B.B.M Pt III (Semester-V) Paper- 5 Practical Code: (BBM-505) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Assessment :100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 501 BBM 502 BBM 503 BBM 504 Title of Paper

Organizational Behaviour-I Concepts of Human Resource Management-I International Business-I Cost & Management Accounting-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 501 Project/ Case Study / Exercises based on BBM 502
Project/ Case Study / Exercises based on BBM 503 Project/ Case Study / Exercises based on BBM 504 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 6: E-Commerce-I Code: (BBM-506) Total Number of Lectures Allocated: 45 Credit: 3
Objective
Information technology revolution has already taken the entire world by storm. This course aims at leveraging commerce through information technology and to teach the students to use the information technology to manage their business more efficiently and effectively
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Unit I

Contents
Introduction to E-Commerce: The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of ecommerce, E Commerce Perspective. Business Strategy in an Electronic Age: Supply Chains, Porters Value Chain Model, Inter Organizational Value Chains, Competitive Advantage, Competitive Strategy, Porters Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy, Introduction to Business Strategy, Strategic Implications of IT Technology, Business Environment, Business Capability, Strategy Formulation & Implementation Planning, Ecommerce Implementation, ECommerce Evaluation. Business Models for E-Commerce (B2B, B2C, C2B, C2C): Business-to-Business Electronic Commerce: Inter-organisational Transactions, The credit transaction trade cycle, a variety of transaction, Electronic Markets, Usage of Electronic Markets , Advantages and limitation of Electronic Markets, future of electronic market EDI: Introduction to EDI, EDI definition, The benefit of EDI, EDI examples, EDI nut and bolts: EDI technology, standards, EDI communication, EDI implementations, EDI agreements, EDI security. EDI and business: Organisation that use EDI, EDI trading patterns, Transactions, EDI adoptions and maturity, IOS EDI and internet e-commerce,

Lectures 08

II

10

III

IV

Inter-organisational transactions, purchasing online, after sales online, e-commerce in desktop facilities management

Essential Reading: 1. David Whiteley, E-Commerce, Tata McGraw Hill, 2000 2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co. 3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education, 2000

Reference books: 1. Diwan Parag and Sunil Sharma, Electronic Commerce A Managers Guide to EBusiness, Vanity Books International,New Delhi. 2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 7: Corporate Internship Project & Viva Voce-I Code: (BBM-507) Total Number of Lectures Allocated: 45 Credit: 3
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Time: 3 Hours

Objective The training assignment exposes the students to the real corporate world and apply the learning and management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days, and work on a research problem in the organization, where they do their internship. After successful completion of the internship the student will be required to submit a copy of Corporate Internship report to the organization and three copies to the college, with the internship certificate given by the concerned organization, attached therein. The submission must be made not later than December 31, in the year of commencement of VI Semester. Research guide: One of the internal faculty members from the College, where the student is pursuing BBM degree course, shall be acting as the Corporate Internship guide. Viva voce: (30 Marks) At the end of the V Semester, the student will have to appear for a Viva Voce examination before an external. The Synopsis of Corporate Internship Reports will also be evaluated, and awarded the marks.

Department of Management Studies


Course: B.B.M Pt III (V Semester) Paper- 8 Practical Code: (BBM-508) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 506 Title of Paper

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

E-Commerce-I

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File Viva Voce

Project/ Case Study/Exercises based on BBM 506

30 Marks

40 Marks

30 Marks

Total

100 Marks

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from the above Paper and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester Panel of Examiners shall assess the work done in the Practical through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Semester VI

Department of Management Studies


Course: B.B.M Pt III (VI Semester) Paper- 1: Organizational Behaviour-II
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Code: (BBM-601) Total Number of Lectures Allocated: 45 Credit: 3

Time: 3 Lecture Hours/Week

Objective The objective of the course is to acquaint the students with the individual and group behavioural aspect of Organization, which influences the management practices and the overall organizational productivity.

Unit I

Contents
Learning: Concept, Nature, Components Factors affecting learning, Theories of learningConditioning theory, Cognitive learning theory, Social learning theory, Reinforcement and its application in behaviour modification. Leadership: Concept, Leaders versus Managers Theories of leadership: Trait theory, behavioral theory, Fiedler's contingency theory, Hersey and Blanchard's. Situation theory leadership in 21st century. Leadership styles, Managerial Grid, Likert's systems of leadership, normative model, Tannen Baum and Schmidts model. Stress Management: Concept, reasons of stress, Strategies of overcoming stress. Organizational Change: Concept, Major forces of change. Resistance to change, Process of change. Developing support for change, Change Model

Lectures 09

II

09

III IV V

09 09 09

Case Studies based on above syllabus

Essential reading: 4. Robbins, Stephen P., Organizational behavior: Concepts, Applications, Prentice Hall of India Private Limited, New Delhi 5. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi 6. Buchanan, David, Organizational behaviour, Prentice Hall, 2004. Reference book:

Controversies,

1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and Managing Life at work, Pearson Prentice Hall, Toronto, 2005 2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization behaviour, McGraw-Hill International Editions Management Series, New York.

Department of Management Studies


Course: B.B.M Pt III (VI Semester) Paper- 2 Human Resource Management-II Code: (BBM-602) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective Human Resource is an important asset of the organization. The course provides knowledge with regards to the management of this asset in the most productive and efficient manner.

Unit I

Contents
Training: Concept, Objectives and Importance, types of training, designing a training program, training methods Development: differentiate between development, training and education; process development, methods of development Compensation: Job Evaluation- concept, importance and methods Wage and salary- Objectives, factors and methods Rewards and incentives- meaning advantages, types of incentives, Fringe benefits Performance Appraisal: Meaning, process, problems, methods of Performance Appraisal Pay for Performance: Basic concepts (ESOP, profit sharing, gain sharing) Job Changes: Transfers, promotions Industrial Relation: Basic concepts: Need for Industrial Relations; Prevention and Settlement of Industrial Dispute, Collective Bargaining.

Lectures 11

II

09

III IV V

09 09 07

* Case Studies based on above syllabus

Essential Reading: 1. C.B Mamoria and S. V.Gankar, Human Resource Management 2. Ashwatthapa, Human Resource Management, 3. V SP Rao, Human Resource Management,

Reference books: 1. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations 2. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co. 3. C B Gupta, Human Resource Management

Department of Management Studies


Course: B.B.M Pt III (VI Semester) Paper- 3: International Business-II Code: (BBM-603) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Objective With markets and businesses reaching out to global dimensions, managers are required to have an understanding of the international business operations as well. This course aims to provide the basic information about the various functional and influencing aspects of international business.

Unit I

Contents
International Trade Environment: World Trading Patterns, Reasons why Countries trade-Trade Theories, Mercantilism, Absolute Advantage, Comparative Advantage, Barriers to World Trade-Quotas and Tariffs W.T.O., Regional Integration.

Lectures 11

II

Legal environment:
legal systems- Code v/s common law. Islamic law, socialist law, laws relating to I.B. Market entry laws, product (Intellectual property) laws. Warranties & product liabilities, pricing & distribution, channels of distribution, promotion, sales of goods and services. Others-tax laws, legal issues in I.B.-Conflict of laws, jurisdiction, corruption.

09

III IV

International Trade Practices and Documentation: Export Import procedures and documentation. International Business Organisation: Types of I. B. organisation, EPRG orientation, new trends of global organisation.

09 09

International Regional Groupings: ASEAN, SAARC, EU

07

Essential Reading:
1. 2. 3. Francis Cherriliunam , International Business, PHI, New Delhi.

Roger Bennett, International Business, Pearson Education, New Delhi, R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian perspective, Sultan Chand & Sons, New Delhi

Reference books: 1. R. Chandran , International Business ,JAICO Publishing House, Mumbai. 2. Ajami, Cool, Goddard and Khambata, International Business, PHI, New Delhi.

Department of Business Management


Course: B.B.M. Pt III (VI Semester) Paper- 4: Cost & Management Accounting-II

Code: (BBM-604) Total Number of Lectures Allocated: 45 Credit: 3

Max Marks Min. Marks Continuous Assessment Sem. End Exam

:100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage these cost centers, so as to exercise effective cost control in the organization, thereby increasing its the overall profitability.

Unit I

Contents
Contract Costing: contract accounting, Methods of determining contract price, Escalation clause, Profit on uncompleted contracts and different Types of problems related to contract. Service Costing (Operating Costing) : Meaning of Service cost, Service costing in case of Transporters, Canteens and Hotels Process costing: Meaning of Process costing, Procedure Treatment of Normal and Abnormal Loss and Abnormal Gains, Accounts for Normal and Abnormal loss and Abnormal Gain, Inter process Profit. Joint and By Products: Meaning and definition of Joint and By Product, Treatment of By products, Apportionment of Joint costs

Lectures 09

II

09

III

09

IV

Cost Volume Profit Analysis (Marginal Costing): Meaning, Significance and Limitations,
Breakeven Analysis, Profit Volume Ratio, Assumptions of Cost Volume Profit Analysis, Break Even Point, Indifference Point, Decisions based on Marginal Costing like Make or Buy, Own or Lease, Shut down or Continue

09

Standard Costing: Meaning Significance, Limitation, Types of Standards and Variances pertaining to Material & Labour.

09

Essential Reading:
1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi 2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi

Reference books:
3. 4. 5. 6. 7. 8.

Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur

Department of Management Studies


Course: B.B.M. Pt III (Semester-VI) Paper- 5 Practical Code: (BBM-605) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following papers
Paper Code BBM 601 BBM 602 BBM 603 BBM 604 Title of Paper

Organizational Behaviour-II Concepts of Human Resource Management-II International Business-II Cost & Management Accounting-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV

Project/ Case Study/ Exercises based on BBM 601 Project/ Case Study / Exercises based on BBM 602
Project/ Case Study / Exercises based on BBM 603 Project/ Case Study / Exercises based on BBM 604 Total

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies


Course: B.B.M. Pt III (VI Semester) Paper- 6: E-Commerce-II Code: (BBM-606) Total Number of Lectures Allocated: 45 Credit: 3
Objective
Information technology revolution has already taken the entire world by storm. This course aims at leveraging commerce through information technology and to teach the students to use the information technology to manage their business more efficiently and effectively
Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Time: 3 Lecture Hours/Week

Unit I

Contents
The Internet and The World Wide Web Introduction, The Internet Today, Historical Development of Internet, Evolution of Internet, The World Wide Web Internet Architecture Its Commercial Application Introduction, Meaning of Network, Transfer of Information, Hardware Network. Network Security, Filters and Fire Walls: Introduction, Security Threat Defined, The Client Server Network Security, Emerging Client Server Security Threats, Protecting the Environment, Protecting the Network Media Managing Network Devices, Increased Availability through Redundancy, Securing Ethernet Switches, Network Security and Management Systems, Network Layer Devices, External Services, Administration, Management and Disaster Recovery, Data and Message Security.

Lectures 08

II

10

III

Launching and Generating a Business on the Internet: 9 Introduction, Life Cycle Approach, Business Planning: Ist Phase, Hardware, Software, Security Setup: IInd Phase, The Designs: IIIrd Phase, Marketing Phase: IVth Phase, The Fulfillment Phase: Vth Phase, The Maintenance and Enhancement: VIth Phase . Web sites Design and Development: Introduction, The Web Site: Features and Advantages, Application of Life Cycle for Design and Development of Web Site, Web Site Creation / Development, Web Site Navigation Design, The Criteria of Web Design. Evaluation of Web Sites (Web Traffic Management) 10 Introduction, Web Site Anatomy, Web Site Evaluation Criteria, Web Personalization, Making Web Site Usable, Management of Web Site Content and Traffic. Internet Service Provider: Introduction, Working of ISPs,

IV

Types of service providers, Types of web hosting services, Selecting an ISP, Selecting and registering your Domain Name.

Electronic Payment System: 8 Introduction, Types of electronic payment system, Digital token based electronic payment system, essential requirement of electronic payment, the electronic payment media, issue and implications regarding electronic payment system.

Essential Reading: 1. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co. 2. David Whiteley, E-Commerce, Tata McGraw Hill, 2000 Reference books: 1. Diwan Parag and Sunil Sharma, Electronic Commerce A Managers Guide to EBusiness, Vanity Books International,New Delhi. 2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi

Department of Management Studies


Course: B.B.M Pt III (VI Semester) Paper- 7: Corporate Internship Project & Viva Voce-II Code: (BBM-607) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Objective The training assignment exposes the students to the real corporate world and apply the learning and management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days, and work on a research problem in the organization, where they do their internship. After successful completion of the internship the student will be required to submit a copy of Corporate Internship report to the organization and three copies to the college, with the internship certificate given by the concerned organization, attached therein. The submission must be made not later than December 31, in the year of commencement of VI Semester. Corporate Internship Report: (70 marks) Every student will be required to submit to the college three copies of Corporate Internship report prepared under the supervision and guidance of internal Internship supervisor in the college. Research guide: One of the internal faculty members from the College, where the student is pursuing BBM degree course, shall be acting as the Corporate Internship guide. Viva voce: (30 Marks) At the end of the VI Semester, the student will have to appear for a Viva Voce examination before an external. The Corporate Internship reports will also be evaluated, and awarded the marks.

Department of Management Studies


Course: B.B.M Pt III (VI Semester) Paper- 8 Practical Code: (BBM-608) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week

Max Marks Min. Marks Continuous Assessment Sem. End Assessment

:100 : 40 : 30 : 70

Subject Matter for Practical: The Practical shall be based on the following paper
Paper Code BBM 606 Title of Paper

E-Commerce-II

The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File Viva Voce

Project/ Case Study/Exercises based on BBM 606

30 Marks

40 Marks

30 Marks

Total

100 Marks

Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from the above Paper and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test..

International College for Girls

Department of Management Studies

MODEL TEST PAPERS

International College for Girls

Department of Management Studies

Panel of Examiners

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