Table of Content

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Acknowledgement Executive Summary Background Of The Company Entrepreneurs Background SWOT Analysis Competitors Analysis Problems Analysis Of The Problems Recommendations Conclusion References

1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0

Acknowledgement
First of all, we want to thank Allah S.W.T because of the successful in finishing our assignment in major issue of Business Development (MGT362). Without the bless maybe our group assignment would not complete. In this project we are divided into several groups. Each group consist of four members. Our group member is Adam, Kamrin Joy and Norfadillah are very grateful in doing this our major issue which is BTC company. Although we have a lot of problem in doing this project, it is not limitation to our capability in completing this project. As a group of this assignment, we also want to thank to our lecturer Ms. Rusalbiah Che Mamat. All her effort are given to her students for their own best on present their work done. All her knowledge, opinion, experience and advise that given and shared to our group and also other students are highly appreciate.

Executive summary
BTC company is a Sabah local company and own by Tuan Haji

Abdul Kadir Bin Haji M.E Sikkandar for the textile, curtain and ready made product. It is incorporated since 1994 under the companys Act, BTC Impex Sdn Bhd. Common operation on 1st January 1995. The principal activity of this company is import textile and ready made product. This company are have a branches that were located in Kota Kinabalu and Lahad Datu. BTC Maju Holding Sdn Bhd has been actively involved in the food and catering business. It is serve more than only food and catering. They also provide services for special function such as wedding catering, parties such as birthday, house warming, tea parties, BBqs/ buffet and beach parties , celebration such as sports, festival and national. These company only operate in Sabah mainly. They have no branches outside Sabah. But their planning to open their branches in Malaysia and neighboring country such as Singapore, Brunei Darul Salam , Philippines, Thailand and Indonesia.

1.0 Background Of The Company

1.1 BTC Food and Catering
Since its incorporation in 1993, BTC Maju Holding Sdn Bhd has been actively involved in the food and catering business. Over the years their business has been growing steadily, reflecting not only their acceptance in the local market, but also their popularity amongst their wide range of clientele.Being a Muslim Bumiputera Company, they have captured a significant share of the market in the food catering business, commanding a strong influence particularly on the Malay community in Sabah. What is equally interesting is to note the unreserved patronage from the Chinese and other local races in Sabah whom they are still able to retain despite stiff competition. This is because they are customerfocused, taking cue from the consumer-preferences so useful to satisfactorily meet their expectations and thus strengthen their mutual relationship with them. They strongly believe that this is most crucial to their business success.

Vision
To establish a chain of exotic food centers in Sabah with a unique identity, famous for delicious food and quality service.

Mission
To become a leader among the Muslim food catering businesses in Sabah by creating a reputation for quality food with value for money and quality service with emphasis on hygiene.

Goals
BTC maju holding Sdn Bhds goals are : To maintain and strengthen Company's existing markets whilst seeking to penetrate into new ones. To constantly research into factors influencing consumer satisfaction and sales growth. To attract and develop capable and dedicated personnel to implement Company's plans, policies and programs. To set up fully mechanized central kitchen to ensure production of hygienic and quality food with due emphasis on taste-consistency. To operate a network of well-equipped independent food centres in every major town in Sabah.

1.2 BTC Textile Curtain and Ready Made Product

Incorporated in 1994 under the Companies' Act, BTC Impex Sdn. Bhd, commenced operations on 1st January 1995. The incorporation exercise saw the take-over of 3 sole proprietorship textile shops viz. "Bumiputra Textile Centre", "Ayu Textile Centre", and "The Arab Traders" all of which were carried on for 12 years under the sole ownership of Encik Abdul Kadir Sikkandar - the present Chief Executive Officer of the Company. The principal activity of the Company is import of textiles, ready-made garments, and curtain materials. The marketing of these products are done through its 2 distribution outlets in Kota Kinabalu and Lahad Datu. At our Kota Kinabalu branch, besides the other department, we also have a bridal gallery offering exclusive bridal outfits and other wedding related items on a "purchase or hire" basis for Malay wedding ceremonies.

VISION
We aspire to become a market leader in the textile trade in Sabah and share the fruits of our success with our customers, staff and the shareholders.

MISSION
It is our goal to build a corporate identity based on credibility for products quality and service excellence.

GOALS
To provide excellent customer services and quality products To provide the best choice to customers from an extensive product range To provide fair pricing, best value and best satisfaction to customers To adopt professionalism and integrity in dealing with customers/suppliers To maintain our position as the largest textile dealers in Sabah to satisfy the needs and preferences of all textile shoppers

2.0 Entrepreneurs Background

BOARD OF DIRECTOR (BTC Textile, curtain and ready made product)
The Company's Board comprise of the following directors whose extensive experience in the textile business has propelled the Company to greater heights:Director Tuan Hj. Abdul Kadir bin Hj. M. E. Sikkandar Puan Hjh. Sithi Kathija Begam Gulam Mohamed bin Mustafa Portfolio Chief Executive Officer Director General Manager Experience 25 years 19 years 21 years

With just over 11 years after its incorporation, the company - popularly known today as "BTC" - has shown trends of strong performance, commanding a significant share in the overall textile trade in Sabah. The Company is proud of its achievements, having created a dependable customer-base over the years. Because of the in-depth knowledge of the directors in regard to the complexity of the textile trade, they are able to constantly sense the market trends and act accordingly to invest in the latest designs of products and thereby maintain the Company's competitive edge in the market

LOCATION
Having consolidated our operations after the recent economic crisis, our outlets are now confined to Kota Kinabalu and Lahad Datu.

KOTA KINABALU Styled under the name "BTC Textile Emporium" this outlet is housed in Block A of the Sinsuran Complex. Situated in the heart of the city the outlet is located just next to the Bank Negara Building on one side and facing the Kota Kinabalu High Court on the opposite side. The shop consists of 2 floors - the Ground and the 1st Floor. The 2nd and 3rd floors are used for office and storage purposes respectively. The fully airconditioned interior of the shop offers vast space for customers to move about freely. This obviously provides a serene atmostphere where one could leisurely make their selections from a wide range of products. LAHAD DATU This shop occupies Lot No 3 & 4 in Block A of the SEDCO Complex. This outlet is located in the trading hub of Lahad Datu town. The building faces the main bus stand and Majlis Daerah. This enables the shop to render a great deal of convenience to all shoppers. A usual feature one would observe here is a continuous influx of customers. This is obviously attributed to both the image built up by the company over the years and the shop's central location in the busy town. Similar to the Kota Kinabalu shop, this centre also has 2 floors with a fully air-conditioned environment. The vast space inside offers the customers a comfortable and peaceful atmosphere enabling them to make hassle-free selection from a wide range of neatly displayed goods. From a commercial point of view this shop occupies one of the best strategic locations in the town with great business potentials for further improvements in the years ahead.

Board of Director (BTC Food And Catering)

The Board comprises of the following Directors:Tuan Hj. Ab Jamal Tun Hj. Sakaran Dandai Tuan Hj. Abdul Kadir bin Hj. M.E. Sikkandar En. Sathiq bin Jailani Cik Yasmeen bte Hj. Abdul Kadir Puan Rosanitah @ Afsah bte Mat Salleh Chairman Director Director Director Director

The entirety of the issued and paid-up capital of the company totalling RM2,500,000.00 is held by Tuan Hj. Abdul Kadir Hj. Sikkandar and Cik Yasmeen bte Hj. Abdul Kadir in the proportion of 70% and 30% respectively.

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3.0

SWOT Analysis
Strength
Having capitalized on the valuable lessons and experience over the years, today they are well positioned to undertake large-scale catering activities of even 10,000 pax at any given time. In addition they also own and manage a network of canteen operations at Public Institutions such as those at hospitals, police headquarters and even a restaurant at Heritage Plaza, Luyang. In 2001, the Sabah Medical Centre (SMC) has chosen to invite them to take over the food-catering activities to its in-door patients at Kingfisher Park which they have been carrying on smoothly ever since.

3.1

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Past project
The Company has successfully performed the following projects in the past:PAX No CANTEEN PROJECT PERIOD 1987 1989 1987 1990 1992 1994 1993 1995 1991 1995 1996 1998 1996 1998 1996 1998 1997 PER CONTRACT VALUE DAY 1 2 3 4 District Hospital Lahad Datu Beluran Hospital Canteen (supply and delivery of food) Universiti Kebangsaan Malaysia Sabah Museum (Kota Kinabalu) MAS Cargo MAS Passenger Terminal MAS Admin Block (Kepayan, Kota Kinabalu) 6 7 8 9 Kota Marudu Hospital Canteen Civil Aviation Department (Kepayan, Kota Kinabalu) Institut Teknologi MARA (Menggatal, Kota Kinabalu) Universiti Malaysia Sabah

RM449,560.00 1,000 RM2,000,000.00 450 600 300 200 RM36,000.00

250 3,300 RM3,825,000.00 1,000 RM2,000,000.00

(Jalan Tuaran, Kota Kinabalu) 1999

Current project

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BTC Cafeteria at Heritage Plaza Luyang (Kota Kinabalu) with a customer turnover of about 950 per day. BTC Cafeteria at Universiti Malaysia Sabah (UMS, Kota Kinabalu) with a customer turnover of about 1,600 pax per day

Besides the usual Canteen operations at the premises of Government Institutions, the Company also undertakes Food Catering for small as well as large private functions. Orders for catering services are accepted at all outlets including the Head Office at Kota Kinabalu. A team of well-trained and customerfriendly staff is deployed to handle all work at the venue of the function. Our focus is on speedy and professional services with best satisfaction to the customer

Range of service

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The following are among the main range of services currently offered by BTC Company: Food caters and related services to any type of occasion including: 1. Wedding Caterings 2. Parties
o o o o o o

Orientation Birthday House Warming Tea Parties Beach Parties BBQs/Buffets Ground Breakings Opening Prize Giving Sports Festive

3. Ceremonies
o o o

4. Celebrations
o o

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Parties
This company also undertakes food catering for small as well as large private functions for individuals, government and corporate organizations. A team of well-trained and customer-friendly staff is deployed to handle all work at the venue of the function such as school/company orientation parties, birthday parties, house warming parties, tea parties, beach parties, BBQs and buffets. Orders for catering services are accepted at all outlets including our Head Office in Kota Kinabalu.

Ceremonies
Catering services for indoor and outdoor ceremonies are also provided by our company. Such events include ground breaking ceremonies, official openings/launchings and prize giving/awards presentation and graduation ceremonies.

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Celebration
This company capable team of professionals is always at hand to cater for various types of celebrations whatever the size of your party. Such celebrations include sports, festive celebrations such as Hari Raya, Christmas, Chinese New Year, state and national celebrations. In helping us ensure that our event is well taken care of, they are able to assist us with food catering, event management, canopy hire, furniture hire, transportation and many more other related services. Their company is proud to be able to a wide range of all-inclusive packagedeals for weddings or functions. They extend their services to suit the varying budgets of different customers. These packages include the following: 1. Rentals
o o o o o o

Pelamin/Thrones Canopies Rostrum Tables and Chairs Cutleries & Crockeries Cooking Utensils Music and Sound System Transportation Floral Arrangement Hall arrangement Decoration Backdrop

2. Supplies
o o o

3. Setup
o o o

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4. Services
o o o o

Videography and Photography Food Catering Invitation Cards Printing Bridal Make-up, etc

Team
From management to service staff, their highly trained and skilled team of staff works efficiently together to deal with customer service and other routine tasks. Their investment in Human Capital is substantial. Their people are dedicated and talented. Their continuous training program has fine-tuned their people making them customer-friendly, speedy and efficient in the delivery of their service. Equipped with a variety of talents in their own fields, they are employed at various levels of operations. They are proud of their skill and knowledge is an asset to the Company.

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Orders
For the information and convenience of our potential customers, the following step-by-step guideline is provided: 1. For initial enquiries regarding catering services and/or rental of hirable items, please call them at any of the following numbers:

Place BTC Caterers, Likas,

Telephone 088-438786

Ask For / 088Mr. Santhiq / Ms. Lena

Kota Kinabalu 435786 BTC Cafeteria, Queen Elizabeth Hospital, Kota 088-225346 Kinabalu BTC Head Office Sinsuran, Kota Kinabalu

Mr. Susai / Ms. Suriati

088-218761

088-

219430 / 088-221457

Ms. Halijah / Ms. Norlin

2. Thereafter appointment will be made with customers to discuss their type of Function, Budget and the menu to be chosen. 3. Upon negotiation, satisfied customers will sign the Catering Order Form and pay a deposit of 30%. 4. On the date of catering, food will be sent to the venue at the required time, together with our catering staff (if needed). 5. The canopy (if required) will be set up at least 5 hours before the occasion 6. Their catering supervisor and staff will assist in case their services are needed 7. Invoices will be sent to the customers for payment within 3 days after the function. 8. They welcome your feedback and complaints, if any, though they assure you their best service.

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3.2 Weaknesses
These company have a few weaknesses which is they have to overcome. For the textile outlet, they sells and provide the same quality and type of fabric with other competitors. Nowdays, in the global economic era, that have been a lot of competitors they have to compete in selling the textiles. Other than that, theres many textile existing in Kota Kinabalu area beside BTC textile. In this case, BTC textile has many competitors that they should to compete. So that, it make customers feel that BTC textile same with the others textile in that area. BTC textile outlet should have a uniqueness that can make customer attract to them. For their food and catering, the restaurants are not in the strategic area which is Menggatal and Lintas Plaza at Kota Kinabalu area. Other than that, BTC company are not provide VIP room( air condition ), Ballroom for special function and Surau in their outlet. This will lead their customer looking for other alternatives such as seek for the other restaurant that provide these kind of facilities

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3.3 Opportunity
Nowadays, if we look in the economic situation, we can see the positive growth and this will encourage BTC company to invest and find more opportunity to let their company to be known in Malaysia also in the neighboring countries such as Philippines, Singapore, Brunei Darul Salam, Thailand and Indonesia. They can implement these mission by opening more branches in Malaysia especially in Peninsular Malaysia especially in the big city such as Kuala Lumpur, Johor Bahru, Kuantan and George Town to make their company well known. Besides that, in this very encourage economic situation BTC company should take an advantage to expand by open more type of business such as bakery, stationeries and household.

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3.3 Threats
Bird flu disease is one of the threats for BTC food and catering. This is because they have to face this disease when it comes. This disease will lead for the decrease of chicken supply. This is because of the insufficient of chicken supply. According to this disease factor, this also will increase the price of chicken in the domestic market. This is because the supplier should import chicken from other country that safe from these disease. Due to the increase in world petrol price, our country has also not accepted from this situation. With these raised, it also leads to the increasing price of necessity goods. Furthermore, the shortage of the sugar stock will make the food and catering operation difficult to operate due to the increasing of their material cost. Besides the increasing of world petrol price, the price of gas also increase as well as electric tariff which is set by the Malaysia government also make difficult to their business operation run effectively. All of these factor will also effect in the BTC textile operation where the cost of the entire operation will increase such as delivering the stock of fabric also increase the overhead expenses for the electricity in their textile outlet.

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4.0 Competitor Analysis

4.1 Restaurant Sinar Mustika Sinar Mustika is the competitor that have the advantages to compete with BTC company. It is because this company have a facilities such as surau, VIP room (air condition) and ballroom in their restaurant. They also have a dining tender at Sekolah Menengah Sains Kota Kinabalu Sabah (SMSKK). With this, Restaurant Sinar Mustika have the advantages in the financial because they have government tender.

4.2

Restaurant Sri Sempelang Other than Restaurant Sinar Mustika, the other competitors is

Restaurant Sri Sempelang which is they have placing their restaurant in the strategic area. This Restaurant have placing four branches at Kota Kinabalu city such Sembulan, Asia city, Sinsuran, Wawasan Plaza and Wisma merdeka.

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5.0 Problems
5.1 Marketing
Since BTC Company is a big company in Sabah, they also have many competitors to promote their product and services to compete with other textile and restaurants. These affect the company in terms of hard to attract customer to gain more profit.

5.2

Locations
Even though this company in the strategic area because nearly to government and corporate office but the location to make a business is little bit problem. It is because this company is directly involved in making business with many company inside and outside Sabah. Other than that, the company only have branches in Sabah mainly not in other state. It is easy if they have their own building.

5.3 Employee
According to this problem, BTC company are facing problem in recruiting employees. This is because the bumiputra are not interested to work as a waiter, chief and cashier in the restaurant or even shop assistant in the boutique.

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5.4 Global Issue

This also affect the operation of the company which is the increasing in the world petrol and gas price, bird flu disease, new tariff electric set by the government (increase) and the shortage of sugar stock in the domestic market.

5.5 Financial
In case of the global issue stated above, almost all the raw material and overhead expenses in operating the business is increase. According to this fact, they have problem to increase their product price in order to gain more profit because of their competitors who also provide the same price of the product.

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6.0 Analysis Of The Problem

6.1 Financial
These company must have a big capital to run their operation. This is because they have more than one branches in Sabah. They cannot generate more profit because of the issue that are stated above which is increasing in the world petrol and gas price, bird flu disease, new tariff electric set by the government (increase) and the shortage of sugar stock in the domestic market. Due to the increase in world petrol price, our country has also not accepted from this situation. With these raised, it also leads to the increasing price of necessity goods. Furthermore, the shortage of the sugar stock will make the food and catering operation difficult to operate due to the increasing of their material cost. Besides the increasing of world petrol price, the price of gas also increase as well as electric tariff which is set by the Malaysia government also make difficult to their business operation run effectively. All of these factor will also effect in the BTC textile operation where the cost of the entire operation will increase such as delivering the stock of fabric also increase the overhead expenses for the electricity in their textile outlet. Here the company cannot mark up their product and services price because they have competitors who provide the same product and services as them. They should equivalent the price and quality of the product and services in order to compete with their competitors.

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6.2

Location
The locations of the company are mainly in Sabah. They not provide any

branches outside Sabah such as in Peninsular Malaysia. They should implement a strategy to enhance their business other than Sabah. In Sabah they also did not placed their restaurant in a strategic area such as at the Kota Kinabalu city. This is because, usually people are prefer to go to the town. This is direct or indirectly promoting their company and product to the local community and also for the tourist to come visits our county.

6.3

Employee
Nowadays, the governments have produced many graduates. So in this

case, the graduates are not interested to work such a waiter and shop assistant. Besides that, the shortage of the skill worker will affect to fulfill the post of the job opportunities. For example lacks of chief that can cook various of cuisine for Malay, Chinese and Indian foods. So that, the company are preferred to employ worker from outside.

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7.0 Recommendation
7.1 According to the financial problem, we recommend that BTC company should use the customer orientation strategy rather than profit orientation which is, if they choosing the customer orientation strategy they are target to raise more customer rather than to gain more profit. But if they are choosing the profit orientation strategy, they are more focusing to gain more profit rather than generate more customer. In order to implement it, they should adding more uniqueness of their outlet to look different with other competitors to attract customer. They also have to ensure the customer satisfaction by providing a good product and services and should maintain the quality consistently. 7.2 At the location problem, we recommend that the BTC Company should adding more branches at the entire region of Malaysia such as in the big city Kuala Lumpur, Johor Bahru, Kuantan, Shah Alam and George Town. This will lead their company well known in the Malaysia in providing a good product and services to their customer. This also as a tools of promotion where they will meet many people which come in variety races and religion from Malaysia country. 7.3 In the employment factor, we recommend that the BTC company should train their employee to work independently and effectively to run their business. Although to train and employ their skill worker will need a highly cost, they should proceed it to make their company established effectively with the background of the good manners, friendly and skilled worker.

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8.0 Conclusion
As a conclusion, BTC Company is one of the potential local company that will be success not only in Sabah but also in Malaysia and neighboring country such as Thailand, Indonesia, Brunei Darul Salam and Philippines. This is because BTC company are very active in promoting their good and services to the local community. These company is qualified to be the most successful company in the small medium industry (SMI). We can look at their effort in running their business operation and how their handling their worker, financial, outlet, projects and management effective, creative and innovative. Other than that, this company provides the opportunities job to local peoples and involved in a healthy competition to others (Malay and Chinese). Malaysian policy is to provide and helps the local company by provide facilities such as business loan. So that, BTC company takes the opportunities and gets the benefits from this policy to exploit it.

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9.0 References
1) 2) 3) 4) 5) 6) www.KumpulanBTC.com.my BTC customer Previous semester major issue folio Local community BTC workers Members and classmate

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10.0 Appendices

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