Unit 3:

Unit code: QCF Level 2: Credit value:

The Creative Media Sector

T/600/6469 BTEC First 5

Guided learning hours: 30

Aim and purpose
The aim of this unit is to develop learners knowledge of how the creative media sector is structured, what types of jobs are available, what those jobs involve, and how they might be obtained.

Unit introduction
It is important that those who are thinking about working in the creative media should understand how the sector is structured, what types of jobs are available, what those jobs involve, and how they might be obtained. This unit focuses on developing learners understanding of the sector and the ways in which it is organised. They will learn how the sector is structured as a whole and about the structure of individual companies in a specific industry within the sector. They will develop an understanding of specific job roles in that industry, the skills needed to be able to successfully apply for a job, and how people are recruited into these roles. Learners should approach this unit with reference to the creative media sector (or possibly industries) in which their production work will take place.

Learning outcomes
On completion of this unit a learner should:

1 2 3

Know how the creative media sector is structured Know about job roles and conditions of employment in a creative media industry Know how to gain employment in a creative media industry.

Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

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Unit content
1 Know how the creative media sector is structured
Sector: television; radio; press; publishing; film; interactive media; computer games; photography and photo imaging; advertising and marketing Size, shape and structure: geographical scope, eg multinational, national, local; status, eg small-size and medium-size businesses, independent, subsidiary; structure, eg private, public, cross-media

2 Know about job roles and conditions of employment in a creative media industry
Job roles: eg technical, creative, editorial, managerial, sales and marketing, administration, financial Professional working practices: codes of practice, eg BBC guidelines, web accessibility guidelines (W3C), press codes of conduct, advertising standards; legal restrictions, eg libel law, Misuse of Computers Act, Race Discrimination Act Contracts, conditions and pay: contracts, eg full-time permanent, part-time permanent, fixed-term, freelance; work patterns, eg shift work, office hours, irregular and anti-social hours; pay, eg salaried, hourly, on completion

3 Know how to gain employment in a creative media industry

Skills and qualifications: education and training, eg full-time and part-time education, training on the job, continuing professional development, self-training, Level 2, Level 3, graduate, post-graduate; sources of information, eg Sector Skills Councils (Skillset, Creative and Cultural Skills, e-Skills), unions, careers services, trade and other publications Transferable skills: personal attributes, eg knowledge and skills, commitment, efficiency, reliability, punctuality, self-presentation; key skills, eg number, communication, working with others, improving own performance Methods of recruitment: national press; trade press; internet; word of mouth; personal contacts; internal promotion

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Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

Assessment and grading criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
M1 describe the structure of the creative media sector with some detail and with reference to appropriate illustrative examples M2 describe job roles and conditions of employment in a creative media industry with some detail and with reference to appropriate illustrative examples M3 describe how to obtain employment in a creative media industry with some detail and with reference to appropriate illustrative examples.

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
D1 explain the structure of the creative media sector with reference to precise and detailed illustrative examples explain job roles and conditions of employment in a creative media industry with reference to precise and detailed illustrative examples explain how to obtain employment in a creative media industry with reference to precise and detailed illustrative examples.

P1

outline the structure of the creative media sector

P2

describe job roles and conditions of employment in a creative media industry

D2

P3

describe how to obtain employment in a creative media industry.

D3

PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

Key

IE independent enquirers CT creative thinkers

RL reflective learners TW team workers

SM self-managers EP effective participators

Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

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