Professional Documents
Culture Documents
www.metalfinishing.com
A quality surface finish begins with a thorough parts
washing process.
July/August 2011
Vol. 109
No. 5
Technically Speaking
FAQs About Ultrasonic Systems
Thermal Aging of Hard Gold Deposits
Cleaning Times
Aerosol-Dispensed CleanersPart III
Case Study
eOx Economic: A Greener,
Cleaning Chemistry
Plater's Profile:
Dixie Industrial Finishing
THE MEE
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THE MEE
FOR THE
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Sponsors
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Technically Speaking
19 Thermal Aging of Technical Hard Gold
Deposits
24 Key Guidelines Pertaining to Ultrasonic
Equipment and Performance
Business Spotlight
11 Short-Term U.S. Manufacturing Outlook
Platers Profile
14 Dixie Industrial Finishing Strives for
Operational Efficiency
Case Study
26 RPM Technologys eOx Economic Cleaner
Works Wonders for Architectural Panel and
Aluminum Extrusion Finishing Operation
WHATS
inside
Columns
3 Tuckers Take
The Good Doctors Not-So-Good Economic Prognosis
28 Cleaning Times
Aerosol-Dispensed Cleaners and Cleaning, Part III
33 Adhesion & Bonding
The Evolution of Bio-Based Green Solvents
37 Guest ColumnRobert Adams
Dont Overestimate the China Threat
39 Quality ControlLeslie Flott
Who is Ultimately Responsible for Quality Control?
41 Sherwood on Management
To Be, Or Not to Be, In Business
Departments
4 News & Briefs
42 Product Showcase: Cleaning & Surface Prep
45 Finishers Directory: Architectural Specialists
46 Classifieds
47 Calendar of Events
48 Advertisers Index
tuckerstake
H
unker down. Were in for a long
period of stagnation. That was
the admonition of Dr. Ken Mayland,
president of Pepper Pike, Ohio-
based Clearview Economics, in his
closing keynote presentation deliv-
ered at SUR/FIN 2011 in Rosemont,
Ill., back in June. In sharp contrast to
his more sanguine forecasts offered
at SUR/FIN 2009
and 2010, respective-
ly, the renown busi-
ness economist
sounded a more cau-
tionary note regard-
ing the state of the
recovery in general and, more specif-
ically, job creation in the United
States.
Following are a few low-lights
from Dr. Maylands presentation:
Subpar employment growth. The
U.S. economy generated only 54,000
jobs in May, withfor the first time
since the recovery beganmanufac-
turing employment trending down-
ward (off by 5,000 during the
month). Mays job report was down
dramatically from April, which
showed payrolls increasing by
244,000. Junes numbers were even
worse, as the economy eked out a
mere 18,000 new positions.
We were cruising along, and then
things started to slow down, Dr.
Mayland said. We have been pro-
ducing private sector jobs for more
than a yearjust not cyclically what
were used to. At this juncture of the
recovery, job growth should be in the
vicinity of 400,000. Were coming up
way short.
Lack of overall confidence. The lack-
luster employment numbers are
indicative of skittishness among
businesses. In truth, many compa-
nies have simply learned to do more
with less. Employers say the cuts
they made at the height of the down-
turn were just too painful, Dr.
Mayland surmised. Companies are
gun-shy about hiring due to the
swings from
200809.
Stagnation in wage
growth. Consumer
spendingabout 70%
of GDPgot off to a
slow start in the second quarter,
with the prospects for Q3 appearing
equally bleak. Its the worst con-
sumer spending growth seen in 60
years, Dr. Mayland said. Stagnant
wages are having a direct impact on
consumer spending. At the same
time, inflation has gobbled up even
nominal increases in wage growth.
Housing: A drag on the economy.
With housing starts down year over
year in three out of four regions,
units under construction off 0.9%
in April, and lingering issues with
foreclosures, the lumbering housing
sector remains a major concern.
I just dont see the spark thats
going to give the economy the boost
we need, Dr. Mayland flatly told
attendees. The cyclical push from
inventory rebuilding has run its
course, the momentum of business
has changed, and were now entering
the malaise.
No sugar on this one, folks.
The Good Doctors Not-So-Good
Economic Prognosis
July/August 2011
Volume 109 - Number 5
Publisher
Greg Valero
g.valero@elsevier.com
Editor
Reginald Tucker
re.tucker@elsevier.com
Publisher Emeritus
Eugene B. Nadel
Art Director - Production Manager
Susan Canalizo-Baruch
s.canalizo@elsevier.com
Advertising Sales Managers
Midwest/West Coast
Arnie Hoffman
Ph: (847) 559-0909
E-mail: arnie@edmancompany.com
Northeast/East Coast
Dan Ramage
Ph: (847) 699-6899
E-mail: danr@ix.netcom.com
Southeast/Mid-Atlantic
Dave Facinelli
Ph: (727) 866-9647
E-mail: davefac@ix.netcom.com
Sales Operations Coordinator
Eileen McNulty
e.mcnulty@elsevier.com
Marketing/Circulation Manager
Laure Ballu
L.ballu@elsevier.com
Metal Finishing
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metal finishing
See Business Spotlight
in this issue for additional
perspectives.
www.metalfinishing.com July/August 2011 I metalfinishing I 3
APPOINTMENTS & PROMOTIONS
Metal Finishing magazine expands
its Ask the Expert roster with the
addition of Bob Farrell, technical
director at Hubbard-Hall, Inc.,
based in Waterbury, Conn. Farrell is
knowledgeable in a variety of areas
related to parts cleaning, including
product development and technical
service in cleaners, mass finishing,
metal coloring and corrosion
inhibitors, with a particular focus on
the development of greener indus-
trial cleaner formulations. Submit
your questions to Bob online at
www.metalfinishing.com.
MacDermid is pleased to announce
the promotion of Gary Sikora to NA
Product Manager, Anti-Corrosion
Coatings. Sikora has worked within
the metal finishing industry for 30
years, nine of which were with
MacDermid. For more information,
please visit www.macdermid.com.
Enthone recently announced several
additions to its staff. Henri Sep has
been appointed director of market-
ing, performance coatingsEurope;
Jonathan Timms has been named
director of marketing, performance
coatingsAsia; and Robert Haskins
was appointed senior vice president
and regional managing director
Asia.
Sep will lead the Enthone
European marketing team in deliver-
ing industry-centric coating solu-
tions to OEMs, applicators and job
shops that approve, specify and use
Enthone wear-resistant, corrosion
protection, and decorative coatings
for automotive, plumbing and build-
ing, industrial equipment, energy,
jewelry, fashion, and general surface
finishing applications. Working with
Enthone industry and product man-
agement, he will partner with the
companys sales and R&D teams to
create customer value.
Prior to joining Enthone, Sep was
with Akzo Nobel, a worldwide
paints and specialty chemicals com-
pany, where he was responsible for
the direction of OEM automotive
approvals and related marketing
programs.
Timms, meanwhile, will lead the
Enthone Asia Performance Coatings
marketing team in delivering indus-
try-centric coating solutions. He
comes to Enthone with more than 20
years of surface finishing chemical
and equipment experience in both
Asia and Europe. Prior to joining
Enthone, he was the European busi-
ness manager of Process Automation
International (PAL).
Haskins, prior to re-joining
Enthone, was the president of Isola,
Asia Pacific. His career marks more
than two decades of electronics
industry expertise that has included a
broad range of executive positions in
sales, marketing and general manage-
ment at Cookson Electronics Alpha,
Enthone, and Polyclad businesses.
Haskins formerly worked with
Polyclad Laminates from 1996 to
2006. In 2002, he was promoted to
vice president and managing direc-
tor, Polyclad Asia, which also includ-
ed the sales and service of Enthone
PWB chemistry. During his tenure,
annual sales increased more than 36
percent. In 2006, with the purchase
of Polyclad by Isola Group S.A.R.L,
Haskins became president of Isola
Asia Pacific. A member of Enthones
global executive management team,
Haskins reports directly to Steven
Corbett, CEO of Cookson
Electronics.
The Fabricators & Manufacturers
Association, Intl. (FMA) has
appointed Edward Youdell, group
publisher of FMA
Communications, Inc., as president
and CEO. He will replace Gerald
Shankel, effective Oct. 1.
FMA has made terrific progress
under Jerrys leadership during the
past eight-and-a-half years, said
Thomas Nederpel, chair of the FMA
board of directors. He played a vital
role in the development of the strate-
gic plan that guides the association,
and he as strengthened our gover-
nance, our boards and staff commit-
ment to achieving FMAs mission
and goals.
Youdell has served as group pub-
lisher of FMAs publishing affiliate
since early 2007. The organization
said this is the next step in a compre-
hensive planning process initiated
more than a year ago by Shankel with
the executive committee of the FMA
board to ensure a thoughtful, proac-
tive leadership succession plan.
AWARDS & RECOGNITION
PPG Industries recently presented
Excellent Supplier Awards to eight of
its partners in recognition of superi-
or performance in 2009.
The winners were as follows:
Adecco USA Inc., (Melville, N.Y.), a
supplier of temporary services to
PPGs automotive, architectural,
automotive refinish and industrial
coatings businesses in the United
States.
Clariant S.A. (Sao Paulo, Brazil), a
producer of emulsion resin that
supplies products to PPGs architec-
tural coatings business in South
America.
Crown Coal & Coke Co.,
(Pittsburgh, Pa.), which provides
coal to PPGs chlor-alkali and deriv-
atives facility in Natrium, W.Va.
Fort Dearborn Co., (Fountain Inn,
S.C.), which provides product labels
NEWS&
briefs
BOB HASKINS
HENRI SEP
ED YOUDELL
BOB FARRELL
4 I metalfinishing I July/August 2011 www.metalfinishing.com
www.metalfinishing.com July/August 2011 I metalfinishing I 5
Seppic Polychem Business,
Europe, a Paris-based provider of
polyols to PPGs automotive and
industrial coatings businesses in
Europe.
Steve Lampe, PPG vice president,
purchasing and distribution, praised
the performance of the award-win-
ning suppliers. Their products, serv-
ices, innovation and overall commer-
cial value in 2009 were outstanding,
he said. We consider them invalu-
able business partners who provide a
significant competitive advantage to
PPG.
Award criteria included product
quality, delivery, documentation,
innovation, responsiveness, continu-
ous improvement and participation
in PPGs Supplier Added Value
Effort ($AVE) program.
For more information, please visit
www.ppg.com.
Umut Tosun, application technolo-
gy manager at ZESTRON, provider of
high precision cleaning products and
and related services to PPGs archi-
tectural coatings business in North
America.
WW Grainger, (Lake Forest, Ill.),
industrial and safety suppliers to
PPGs North American automotive,
architectural, automotive refinish
and industrial coatings businesses
as well as its chlor-alkali and deriva-
tives business.
Industrial Distribution Group
(Belmont, N.C.), which provides
industrial supplies and integrated
supply services to PPGs aerospace
and fiber glass businesses in the
United States.
Pacific Industrial Contractors,
Inc. (Fresno, Calif.), an on-site con-
tractor services provider to PPGs
performance glazings facility in
Fresno.
services for the electronics manufac-
turing industry, was awarded Best
of Conference for his presentation,
Fluid Flow Mechanics: Key to Low
Standoff Cleaning at the SMTAs
SE Asia Technical Conference held in
Penang, Malaysia, May 1920.
This is the second industry recog-
nition ZESTRON has received with-
in a few weeks. At the end of May,
ZESTRON North Asias Process
Engineer Jerry Ji was awarded the
Best Paper of Technology
Conference One (CE11) for his pres-
entation of the technical study titled
pH-Neutral vs. Alkaline Cleaning
Agents at the SMTA China East
Technical Conference during NEP-
CON Shanghai.
This second industry award
demonstrates that ZESTRONs in-
depth focus on research and develop-
ment meets current industry
demands, said Dr. Harald Wack,
president of ZESTRON worldwide.
As an R&D driven company, we plan
to further expand our research in
cleaning technologies to ensure that
NEWS&
briefs
For more information, contact us at:
MacDermid, Inc.
245 Freight St., Waterbury, CT 06702
203.575.5719 | www.MacDermid.com
OEMs
t"TTJTUXJUIXSJUJOHTQFDJDBUJPOT
t "QQMJDBUPSBQQSPWBMQSPHSBNT
t "EWBODFE3%QSPEVDUJOOPWBUJPOT
Creating Value
Throughout The Supply Chain
SM
www.metalfinishing.com/advertisers
the Top 10 Most Influential People
in the industrial coatings industry.
We are grateful to our customers
who supported our nomination,
said Gordon Tindle, vice president,
Enthone Asia Performance Coatings.
This recognition demonstrates and
reinforces our commitment to creat-
ing customer value by providing
applications expertise and technolo-
gy that meet and exceed industry
requirements.
Tsang, who was previously a
Cookson Electronics Presidents
Awards recipient for her customer
focus, operational excellence, and
technical knowledge, called being
acknowledged by Enthones cus-
tomers and industry peers both an
honor and humbling. It is a truly a
milestone and highlight of my career
which I will always cherish, she said.
HC360.com is one of the leading,
business-to-business electronics
commerce services in the Peoples
Republic of China. It launched the
Top 10 Enterprises Awards in 2008, a
program that aims to reward the
people and companies that have
made significant contribution to
Chinese industrial development and
have demonstrated outstanding
brand influence.
our customers always remain one
step ahead of their most intricate
cleaning challenges.
For more information, visit
www.zestron.com.
Enthone, a business of Cookson
Electronics, was the recipient of two
Top Ten awards at the 5th Annual
China Enterprises Awards organized
by HC360.com. Specifically, Enthone
was recognized as a Top 10
International Electroplating Brand,
and Amy Tsang, Enthone Asia
Technical DirectorPerformance
Coatings, was recognized as one of
SUR/FIN 2011 AWARDS
Several individuals representing vari-
ous sectors of the surface finishing
industry were honored for their con-
tributions during a special ceremony
at SUR/FIN 2011 in Rosemont, Ill..
The award recipients were as fol-
lows:
Silvio Taormina Award
John Lindstedt, Artistic Plating
Company, Inc.
Presidential Award
Steve Smith, Process Technology
August P. Munning Award
Michael Siegmund, MacDermid,
Inc.
Scientific Achievement Award
Patrick Benaben, Ecole Nationale
Superieure des Mines de Saint-
Etienne
Award of Special Recognition
Cheryl Clark, NASF Director of
Events
Awards of Merit
Waasy Boddison, American Plating
Power, LLC
Nicholas Corriere, Hawkins
Surface Finishing Group
Patrick Gleason, Microfinish IPC,
LLC
James Lindsay, Editor, Plating &
Surface Finishing
Keith Legg, Rowan Technology
Group
Dan Meyers, Master Finish
Company
David Norwine, Norwine
Associates
Also at SUR/FIN, Enthone
announced the winner of a tablet
computer at its booth on the show
floor. The winnerHanie Miri, vice
president of engineering, Precision
Plating Companywas drawn from
those who participated in an enGage
process monitoring and quality
assurance demonstration held at the
Enthone exhibit. enGage offers users
24/7 total process monitoring and
automatic quality assurance. The
result is consistency, reliability,
NEWS&
briefs
Amy Tsang, Enthone Asia Technical Director
Performance Coatings, was recently recognized
as one of the Top 10 Most Influential People
in the industrial coatings industry by
HC360.com.
www.metalfinishing.com/advertisers
6 I metalfinishing I July/August 2011 www.metalfinishing.com
www.metalfinishing.com July/August 2011 I metalfinishing I 7
Instruments GmbH. It confirms
our belief that SPECTRO MS repre-
sents a breakthrough that changes
ICP mass spectrometry forever.
With its ability to simultaneously
measure the complete elemental
spectrum, we believe the SPECTRO
MS will revolutionize the mass spec-
trometry market the same way the
introduction of optical emission
spectrometers did several years ago.
For more information, e-mail spec-
tro.info@ametek.com
APPROVALS & CERTIFICATIONS
MacDermid was recently approved
to the Ford WSS M21 P51 specifica-
tion (S-450) for its ZinKlad 1000
finishes. These high-performance
coatings are available through its
global network of approved ZinKlad
applicators, creating value through-
out the OEM supply chain.
For more information, call (203)
575-5719.
Miles Chemical, a full-line chemical
services company with headquarters
in Arleta, Calif., has obtained ISO
9001:2008 certification for its
Anaheim facility. The organization
previously acquired ISO 14001:2004
and OHSAS 18001:2007 certifica-
tions as well as the National
Association of Chemical
Distributors Responsible
Distribution Process (RDP) verifica-
tion, making it the only known
chemical distributor with all four
quality management standards in
place.
ISO 9001:2008 is the International
Organization of Standardizations
certification that verifies an organi-
zation is utilizing an internationally
increased control, transparency and
improved quality control. Visit
www.enthone.com for more infor-
mation.
SPECTRO Analytical Instruments
was named among the winners of the
49th Annual R&D 100 Awards by the
editors of R&D magazine, for the
development of array detection tech-
nology for mass spectrometers along
with the technologys co-develop-
ersPacific Northwest National
Laboratory, the University of
Arizona, Indiana University and
iMAGERLABS.
SPECTRO was cited for its role in
the commercialization of the break-
through technology with the intro-
duction of the SPECTRO MS induc-
tively coupled plasma (ICP) mass
spectrometer in March 2010. The
instrument also was awarded a 2010
Silver Pittcon Editors Award for Best
New Product at the 2010 Pittsburgh
Conference and a 2011 Annual
Conference of China Scientific
Instruments (ACCSI) Award as one
of the best new instruments of 2010.
We are extremely pleased to be
selected along with our co-develop-
ers for this prestigious award, said
Manfred Bergsch, managing direc-
tor, SPECTRO Analytical
NEWS&
briefs
Linda Wing, Automotive Industry Manager,
Enthone, and Terry Copeland, Senior Vice
President, Americas, announce the lucky winner
of the enGage drawing at SUR/FIN 2011.
MacDermid ZinKlad 1000 finish meets Fords
WSS M21 P51 specification.
Manufacturing Chemists
Industry Specialists
Distributive Excellence
800-456-1134
www.HavilandUSA.com
Its like the good
old days again.
We are saving 20 percent on
the cost of chemicals, using
less and getting better results.
Wayne Fish, Vice-President
Southwest Plating, Inc.
Duncan, Oklahoma
Southwest Plating, Inc. made the switch
to Havilands Optima 200 HL Semi-Bright
and HP Performa HD Bright-Nickel Process
in 2010. See the rest of the story at
www.havilandusa.com/m2m
Manufacturing Chemists
Industry Specialists
Distributive Excellence
Manufacturing Chemists
Industry Specialists
Distributive Excellence
Distributive Excellence
Distributive Excellence
made the s Inc. ting, Southwest Pla
s Optima 200 HL Semi- vilands to Ha
erforma HD Bright-Nickel P and HP P Pe
in 2010. y a See the rest of the stor
vilandusa.com/m2m .ha www
witch made the s
s Optima 200 HL Semi-Bright
erforma HD Bright-Nickel Process
t y aat
www.metalfinishing.com/advertisers
(IPA), methyl ethyl ketone (MEK),
methyl propyl ketone (MPK), stod-
dard solvent and other low flash
point, flammable and toxic solvents.
It removes hard-to-clean soils such as
adhesive residues, buffing and pol-
ishing compounds, corrosion-
inhibiting compounds (CICs), cos-
moline, greases, hydraulic fluids, sili-
cones and waxes.
For more information, e-mail aero-
space@petroferm.com.
PARTNERSHIPS
DuPont Powder Coatings, one of
the worlds leading suppliers of tech-
nologically sophisticated powder
coatings systems, has partnered with
Erie, Pa.based Thermoclad
Company in an initiative designed
to support the delivery of top-per-
forming products, service and value
to its customers. The alliance will
allow both companies to sell a new
line of thermoplastic powder coat-
ings, DuPont ABCITE by
Thermoclad, to the U.S. and
Canadian finishing industries.
These thermoplastic powders have
recognized quality management sys-
tem. ISO 14001:2004 is the certifica-
tion for Environmental
Management Systems, and OHSAS
18001 is the Occupational Health
and Safety Advisory Services authen-
tication for Health and Safety
Management Systems. RDP verifica-
tion signifies responsible distribu-
tion practices.
Founded in 1996, Miles Chemicals
services include chemical distribu-
tion, environmental services, chemi-
cal formulating/blending, third-
party warehousing/transportation,
technical support and laboratory
services. For more information about
Miles Chemical, visit www.miles-
chemical.com or call (818) 504-3355.
CMTC, a private, nonprofit corpo-
ration helping Southern California
manufacturers become more com-
petitive, assisted Miles Chemical
obtain all four certifications. For
more information about manufac-
turing certifications, please visit
www.cmtc.com.
Petroferm, Inc. is pleased to
announce that RE-ENTRY Prepsolv,
a bio-based cleaning solvent, is
approved by Boeing Commercial in
accordance to Boeings BAC 5750
Solvent Cleaning Specification.
Formulated for manual or immer-
sion cleaning, RE-ENTRY Prepsolv is
selected when a bio-based solvent
with fast drying, excellent solvency
and low surface residue is required.
It is also selected due to its low
volatility or vapor pressure. This
helps control evaporation, which
minimizes solvent consumption and
reduces volatile organic compound
(VOC) emissions.
Products like RE-ENTRY Prepsolv
are replacing traditional solvents,
such as acetone, IPA and MEK,
because they perform as well and
have lower environmental, health
and safety impact, said Bill Breault,
aerospace market manager at
Petroferm.
RE-ENTRY Prepsolv is an alterna-
tive to acetone, isopropyl alcohol
been specifically formulated as a
tough, chip-resistant finish provid-
ing excellent corrosion and UV pro-
tection without the need for a
primer. DuPont ABCITE by
Thermoclad can be electrostatically
applied or fluid bed dipped.
ABCITE is based on DuPont
Surlyn resin, the same polymer
used for the tough outer surface of
golf balls. A few end-use applications
include park and playground equip-
ment, fence panels, balustrades, rail-
ings and light poles.
Thermoclad, a leading U.S. design-
er and manufacturer of custom, envi-
ronmentally friendly thermoplastic
powder coatings, offers a full range
of polymer systems to meet cus-
tomer requirements for value and
performance in both fluidized bed
and electrostatic spray applications.
Custom color matching is
Thermoclads specialty.
EXPANSIONS & NEW VENTURES
Nordson Corporation recently
announced the opening of a new
demo center in Dongguan, China,
NEWS&
briefs
LETTER TO THE EDITOR
(Editors note: The following e-mail is in response to Bert
Sherwoods column, Environmental Regulations, Agencies
Are Hurting U.S. Manufacturing, from the January/February
2011 issue of Metal Finishing.)
Stop Whining About Unfair Competition
I put this article away a few months ago because I did not
want to send a nasty-gram that I would regret later. I
pulled the column out today and find that it still concerns
me, so here comes the complaint:
How could you have run that idiotic Sherwood on Management column in the
January/February 2011 issue of Metal Finishing? Dont you (and Mr. Sherwood) know
that that kind of wa-ah, wa-ah, the playing field isnt level! complaining went out
with Lee Iaccoca?
I deal with the environmental regulations that Mr. Sherwood whines about on behalf
of my employer. If reports and recordkeeping needed to comply with air and water
pollution regulations, RCRA hazardous waste rules, and any other program take 10
hours a week, I would be surprised. The answer to global competition woes is not
stumbling back to the Stone Age with the opponents, but applying our technological
advantage to improve profitability within the constraints of what it takes to maintain
a sustainable environment and safer workplace. That is what the customers for our
advanced-technology products want.
Doug Logan
Rightway Fasteners, Inc.
sherwood
onmanagement
R
egulatory agencies are hurting
our countrys manufacturing
existence. The national and federal
regulatory agenciesunder the guise
of preventing damage to the envi-
ronmentare promulgating and
enforcing an overwhelming number
of regulations that increase the cost
of producing products. Tragically, a
preponderance of these regulations
is unnecessary and expensive, and
reduces the ability of our producers
to compete against countries that
have minimal regulations.
In too many cases, the motivation
and justification for the regulations
is to keep the regulators employees
at work. Lets name the regulatory
agencies, reports, and rules in
California and United States:
1. Air Quality (Southern
California Air Management
District)
2. Publicly Owned Treatment
Works.
3. Fire Dept.
4. Water Board Regional
Control
5. Permit By Rule
6. Storm Water Regional Control
Board (SWRCB)
7. Cal/OSHA Employee
Notification of Exposure and
Medical Records. Emission
Reports. Hazard
Communications Training.
8. Dept. of Toxic Substances and
Control. Closure Plans. Biannual
and Annual Reports.
9. EPA California Regional
FormR
10. California Dept. of
Transportation-Reg. Form
11. Underground Storage Tanks
12. Dept. of Health
The list of agencies and sub-agen-
cies could go on, but the aforemen-
tioned list more than proves the
point: Too many regulations and
too many agencies demanding
reports. Whats more, much of it is
unnecessary and redundant.
Further, compliance is both time
consuming and expensive. Finally, it
reduces the ability of our country to
compete in the worldwide manufac-
turing competition.
Trade associations. Instead of focus-
ing on being more competitive in
world manufacturing, too much
time and money is being spent on
compliance. Compare the U.S. effort
in this area to the miniscule amount
spent in China, India, and South
Korea.
Lobbying government to reduce
the number of environmental regu-
lations governing industry has
become a major part of trade associ-
ation work and, consequently, cost.
Comparatively very little time is
spent on being competitive with for-
eign companies by improving tech-
nology and efficiency.
Using a sports analogy, we have
built a strong defense (against regu-
lations), but lack the offense (inno-
vation) needed to compete on a
worldwide scale. Once the world
leader in advanced technology and
operating efficiency, we are falling
behind.
Government agencies.
Environmental-related agencies
have created a life of their own and
have nowgrown beyond their initial-
ly needed protection of the people
through controlling the environ-
ment. They are now preventing the
growth of the companies under their
regulatory umbrellas.
The politicians. Pity the politician
who attempts to reduce the regula-
tory requirements for manufactur-
ing. He, or she, would be immediate-
ly branded by their opponents as
anti-clean environmentnot an easy
obstacle to overcome in the political
arena.
What should be done about morato-
riums? All of the related agencies
and their subordinate organizations
should be brought back to political
ground zero by being forced to:
1) evaluate the necessity of exist-
ing regulations froma functional
standpoint. Any regulations and
administrative requirements that
are found to be unnecessary
should be eliminated.
2) halt any further introduction
of new regulations.
Owner/managers. This group
should get technical assistance to
assist in challenging regulations
that cannot be proven to damage
personnel, the public and/or the
environment. Laboratory and com-
puter extrapolation should not be
allowed to restrict appropriate man-
ufacturing procedures.
CHINESE COMPETITIONPART I
When you are competing in horse
races and find that a horse that usu-
ally lags way behind has a new train-
er, enhanced food and help from
other trainers, and consequently, is
Regulations, Unfair Competition:
A Double-Edged Sword
www.metalfinishing.com January/February 2011 I metalfinishing I 41
8 metalfinishing I July/August 2011 www.metalfinishing.com
www.metalfinishing.com July/August 2011 I metalfinishing I 9
to our long time existing facilities
in Beijing, Shanghai, Guangzhou
and Suzhou, said Greg Wood, vice
president, Nordson Advanced
Technology Group, Asia. Our busi-
ness serving customers in electron-
ics and related technology end mar-
kets in South China continues to
grow. The Dongguan center allows
us to be closer to these customers
and offer solutions to meet their
dispensing, coating and testing
needs more rapidly.
For more information, please visit
www.nordson.com.
ANNUAL PALMETTO CONFERENCE
DATE SET
The 3rd Annual Palmetto Technical
Conference will be held October
57, 2011 in Myrtle Beach, S.C. This
years theme is Winning in an Ever-
Changing World Economy.
Sponsored by the Palmetto branch of
NASF/AESF Foundation, it is the
only technical conference taking
that will further the companys
ability to meet the needs of cus-
tomers in its Advanced Technology
Systems operating segment. The
new center will initially be focused
on products and solutions provided
by the Advanced Technology seg-
ments market-leading Nordson
ASYMTEK, Nordson DAGE, and
Nordson YESTECH brands. The
new facility will provide greater
access to equipment demonstra-
tions, application engineering sup-
port, training, sales, and service for
customers in South Chinas
expanding high-tech manufactur-
ing industry.
The new facility in Dongguan
adds to the already high level of
support Nordson currently pro-
vides its customers throughout
China, and is an ideal complement
place in the Southeast this fall. There
will be guest speakers from govern-
ment and industry on a variety of
topics. The informational brochure
is available at www.nasf.org. For
more information, e-mail Kevin
Helton at crossair@bellsouth.net.
CALL FOR 2011 NAI COATING
SHOW BOOTH DESCRIPTIONS!
In its September edition, Metal
Finishing magazine will feature a spe-
cial NAI Coating Show Exhibitor
Preview! To be included in this
FREE new product section, NAI
Coating exhibitors should provide
the following: 1) 50-75 word descrip-
tion of what your company plans to
showcase at the event; 2) High-reso-
lution color photo depicting your
products or services; and 3) Booth
number and contact information
Please send your materials via e-
mail directly to Reginald Tucker, edi-
tor, Metal Finishing, at re.tucker@else-
vier.com. Deadline: Friday, Aug. 12.
NEWS&
briefs
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T
o hear some analysts tell it,
theres not much upside on the
horizon for the U.S. economyor, by
extension, the manufacturing sector.
Among the challenges cited: high
unemployment, stagnant wage
growth, lukewarm consumer confi-
dence, and an ailing housing sector
(see Editorial in this issue).
For others, however, the outlook
isnt as hopeless as many would have
you believe. While those who view the
glass as half full do acknowledge
there are real concerns facing the
nation and the economy, they stress
the importance of keeping all thats
happened (and still happening) in the
proper perspectiveparticularly in
this fragile, post-recession economy.
On such observer is Dr. Chris
Kuehl, economic analyst for the
Fabricators & Manufacturers
Association, International (FMA).
Despite the impending doom
many analysts have forecast, he
believes the slowdown is only tempo-
rary and not the start of another
breakdown in the economy.
Admittedly, some of this reaction
is justifiable when one looks at the
numbers released lately, Dr. Kuehl
explained. The housing market is
still skidding, the consumer has
retreated in the face of more infla-
tion threats, and the jobless rate has
worsened. The manufacturing sector
in particular seemed to lose its posi-
tion as the engine of the recovery.
Dr. Kuehl asserts this downturn is
just a blip, citing several reasons why
he believes it wont last:
The impact of inflation and com-
modity pricing. The unexpected
surge in inflation that occurred at
the sart of the year does not repre-
sent an increase in the all-important
core rate that motivates the Fed to
make decisions, but when the real
rate of inflation spikes there is an
almost instant consumer reaction,
when the inflation comes from hikes
in commodity prices, Dr. Kuehl
said. Within days of the start of the
Arab Spring, the price per barrel of
oil had thrust ahead by almost $20,
and the price of gas jumped by $0.70,
he noted. The consumer was fresh
off the memory of 2008 and
assumed that it was only going to get
worse, and the talking heads rein-
forced that perception. The result
was a rapid withdrawal of consumer
confidence, which took a big chunk
out of overall demand.
According to Kuehl, the price of oil
may be heading down soon, with gas
prices already easing a bit. More
importantly, the inflation threat is
not yet manifesting itself in a way
that will shift consumer behavior
permanently, he said. After all, only
the first of the three factors that
beget inflation (hikes in commodity
prices, shifts in the wage structure,
and an overall abundance of money
in the system) has actually become a
factor. In other words, the inflation
pressure felt by the consumer is com-
ing from fuel and food, and there
may be some modest relief on the
way for both of these sectors, Dr.
Kuehl stated. If the consumer
thinks that the threat of much high-
er pricing is not so immediate, they
will likely relax and get back to their
old patterns.
A quicker-than-anticipated global
recovery from the crisis in Japan.
While the flow of parts and supplies
from Japan was interrupted for
many weeks, Kuehl reports that
many Japanese companies that were
impacted are already starting to
recover. Most of those parts will be
flowing soon, and by the end of the
year there will be a return to some
semblance of normal, Dr. Kuehl
stated.
A return to pre-recession lending.
Several conditions that led to the
expansion of the recessioni.e.,
Short-Term Manufacturing Outlook:
Moderate Viewpoints Prevail
BY REGINALD TUCKER
spot
BUSINESS
light
www.metalfinishing.com July/August 2011 I metalfinishing I 11
For much of 2010 and into early 2011, the manufacturing sector was one of the key drivers of job
creation. Since April, however, the momentum has stalled.
strong production base (historically
speaking). Take Southern
California, for example. While the
state of California as a whole has
had its fair share of difficulties
(11.8% unemployment, state budget
woes), some cities are in the midst
of a turnaround.
Just ask manufacturing industry
consultant Michelle Nash-Hoff, who
has a finger on the pulse of the
Southern California market. She
notes that the majority of companies
tighter credit, aversion to capital
investmentare fading, Dr. Kuehl
noted. These improvements, he
believes, will start to show up in the
months ahead.
Observers are a little baffled that
banks and corporations have more
money on hand than they have had
in years, but that cash is not going
anywhere, Kuehl notes. The banks
are sitting on it, in part, to contend
with the wave of rule changes that
stemmed from the Dodd Frank legis-
lation, and partly because they have
returned to their old-school ways.
Slowly but surely, the new system is
getting in place, and banks are inter-
ested again in expanding their busi-
ness through loans. Credit is still far
from loose, but it isnt as tight as it
has been.
At the same time, the business
community is hoarding cash as well,
Dr. Kuehl notes, with companies
uncertain about what they can count
on from the banks and partly
because they are just more cautious.
The need to spend that money is
not pressing as yet, but if the compe-
tition starts to move, or there
appears to be more demand, they will
start to let loose that cash, and the
economy will be stimulated again.
As for the industrial sector, which
has been pulling the economy along
on the strength of expanded exports,
Dr. Kuehl offers this assessment: It
is likely the export demand will
return, although in fact it has not
declined all that much in the past
few months. The big drop has been
in inventory build, and until the con-
sumer gets more aggressive there will
not be a drawdown sufficient to pro-
vide much impetus for the manufac-
turer. As in most other recoveries, the
consumer will hold the key.
REGIONAL PULSE
While its tempting to paint the
overall manufacturing economy
with a broad brush, its important
that we not overlook whats going
on at the micro level, particularly
those regions of the country with a
in San Diego are seeing a modest
upturn this year, although not quite
as good in the second quarter as the
first quarter. due to normal season-
al slowdowns. Nash-Hoff highlight-
ed several major (and minor) indus-
try clusters, providing a snapshot of
how they are faring these days:
Biotech/Biomedical. San Diego is
home to more than 550 biomedical
companies, and local universities
and research institutions have spun
spot
BUSINESS
light
12 I metalfinishing I July/August 2011 www.metalfinishing.com
SURVEY SAYS: INVESTMENT IN INDUSTRY
REFLECTS RISING CONFIDENCE
Industrial companies are confidently investing in their businessesupgrading
facilities, buying technology, adding staff, etc.as they seek to build upon a
period of sustained growth. These are the main findings of Thomas Industrial
Networks newly released Industry Market Barometer (IMB), a survey of
buyers and sellers of industrial products and services.
Nearly half (45%) of the companies that responded reported growth over the
last six months of 2010, with 88% expressing confidence in their future
expansion. The survey reveals a set of specific strategies that fueled this
growth, from customer retention efforts to movement into new markets and
product development. Bolstered by the results of these strategies, respon-
dentsmost of whom represent small and midsize businessesare investing
more in their companies and recruiting talent in anticipation of increased cus-
tomer demand.
Industrial buyers and sellers are busy collaborating in a way that is feeding
and sustaining the sectors growth, which bodes well for the overall econo-
my, said Eileen Markowitz, president, Thomas Industrial Network. Successful
companies are executing strategies that cultivate existing customer relation-
ships and develop new business opportunities.
Respondents priority initiatives so far this year demonstrate an expectation
of increased demand. Their top priorities include increasing production capaci-
ty, adding new lines of products and services, upgrading facilities, and manag-
ing their costs. Their investments map to these strategies; for example, most
are spending on technology, such as software, for areas such as cost manage-
ment. To ratchet up production capacity or develop more products/services,
they are investing in capital equipment.
The companies surveyed are also hiring in anticipation of growth. In fact, 37%
of respondents expanded staff in the first half of 2011. The most common job
openings aligning with their priorities and, more importantly, included skilled
trade workers (43%), line workers (36%), and engineering professionals (35%),
in addition to customer service and sales/marketing staff.
Were excited to see continued growth and investments in the industrial sec-
tor, Markowitz said. The information weve gathered from thousands of
businesses demonstrates that their strategies are paying off. These companies
provide affirmation of a winning formula for industrys future success.
To view and download the full results of the latest IMB Survey, please visit:
http://www.thomasnet.com/pressroom/Industry_Market_Barometer0711.html
organizations within the maritime
sector continue to increase, Nash-
Hoff said.
The only minor industry that is still
in the tank, she notes, is the off-
road vehicle sector. This industry,
Nash-Hoff observes, has never really
recovered from the recession because
the primary customers for these vehi-
cles worked in the real estate and
building industrymarkets that are
still upside down.
Overall, Nash-Hoff reports the
spot
BUSINESS
light
off nearly 200 biotech firms. The
state remains the player to watch in
such fields as genomic medicine and
photosynthetic-algae technology,
which experts say could produce far
more fuel than corn, soy or sugar-
cane can in the same space. San
Diegos biotech cluster employs an
estimated 40,000 people with a $9.1
billion annual impact on the local
economy.
Information Technology. San Diego
is home to more than 1,400 software
and computer services companies,
employing 13,963 people. Steady
growth makes the region a leader in
software development, program-
ming, systems integration, and data
processing.
Defense. The San Diego region is
home to the largest military concen-
tration in the country. The annual
and indirect economic impact of
defense spending is $18.3 billion,
including more than $4.5 billion in
manufacturing.
Communications. More than 850
communications firms thrive in the
San Diego regions established net-
work of support industries, profes-
sional trade organizations, and edu-
cational institutions.
Clean-tech. World-renown research
centers and biotechnical innovation
position San Diego as a leader in
clean technology research and devel-
opment. There are currently more
than 150 clean-tech companies in
San Diego. The city will also be home
to the West Coasts first desaliniza-
tion plant, which, when finished, will
provide 50 million gallons of drink-
ing water to 300,000 San Diegans.
Maritime. The maritime industry in
San Diego County is represented by
nearly 1,000 companies and organi-
zations. The industry continues to
trend upward despite the recession,
as the number of companies and
State of San Diego has lost 90,000
manufacturing jobs in the last 10
years, adding that it will take years
to recoup those positions. But from
her perch on the steering commit-
tee of the San Diego Inventors
Forum, there is a bright spot. The
good news is that the number of
start-up-technology-based compa-
nies has greatly increased this year,
she noted. Each month the meet-
ings are filled to capacity with
inventors and entrepreneurs.
www.metalfinishing.com July/August 2011 I metalfinishing I 13
Reserve Your Space Today for the
2011/12 Metal Finishing Guidebook!
Midwest/West Coast
Arnie Hoffman, Sales Manager
847-559-0909
E-mail: arnie@edmancompany.com
Southeast/Mid-Atlantic
Dave Facinelli, Sales Manager
727-866-9647
E-mail: davefac@ix.netcom.com
The Metal Finishing Guidebook, often referred to as the industry "bible," contains a
wealth of technical articles covering virtually every aspect of surface finishing. From
cleaning and pretreatment procedures to specialty processes to wastewater handling
and treatment, the Metal Finishing Guidebook is an indispensable resource for job and
captive finishing shops alike.
This year's Metal Finishing Guidebook follows on the heels of the previous edition's
significant upgrade with both new and updated articles, expanded chapters, and
current MIL-SPECS.
Another plus: Beyond the print edition, a digital version of the Metal Finishing
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exposure.
So don't miss out on a valuable opportunity to be included in one of the most
frequently referenced technical resources. Contact your territory representative
today to learn more!
Ad reservations date: August 22.
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Operational Efficiency
Monitoring metrics in the pursuit of continuous
improvement is the model for success at
Dixie Industrial Finishing.
If you cant measure it, then you
cant manage it. Thats the driving
philosophy espoused by the folks at
Dixie Industrial Finishing, the
Tucker, Ga.based surface finishing
operation whose dedication to finish
quality and technological innovation
is rivaled only by its relentless focus
on operational management and
maximizing productivity.
Informally referred to by the more
palatable acronym (DIFCO), the
51-year-old Dixie Industrial
Finishing Company has a long-
standing reputation as one of the
largest finishers in the Southeast
U.S. Specializing in zinc plating/elec-
tro-galvanizing, phosphate coating,
and tin platingamong other
processesDIFCOs combination of
large part-size capacity tanks and
reliably automated computer con-
trols facilitates the production of
higher volumes in a shorter time
than most metal finishing facilities
in North America, the company
boasts. All this at competitive price
points not only regionally but glob-
ally as well.
But this is not a tale of grandeur
and scale. (Although, at 175,000
total sq. ft. DIFCO clearly holds its
own.) Rather, its a study in the
uncompromising level of detailed
operational analysis that goes into
virtually every aspect of Dixies busi-
ness. From incorporating just the
right mix of chemicals/additives in
the bath make-up, to the utilization
of water for rinsing vs. other appli-
cations, to the impact of line speed,
etc., each and every activity, process,
system, and asset is measured and
tweaked accord-
ingly. This ensures
the plant is func-
tioning at opti-
mum efficiency
from a manufac-
turing standpoint
but also cost-effec-
tively in terms of
dollars allocated to
materials, person-
nel, handling, and
maintenance.
We scrutinize
every aspect of
these machines,
said Jim Jones,
DIFCOs vice presi-
dent. This is made
possible, he says, via sophisticated
software and programs employed in
generating the various metrics.
(Visual Shop
1
and other information
processing systems together allow the
data collection. Visual Shop pro-
vides primarily tracking information
related to customers parts, while
other systems generate additional
operational and financial informa-
tion.) All of these systems together
feed into a real-time, activity-based
cost accounting report system that
compiles routine data on usage of
labor and raw materials in produc-
tion terms (per machine cycle, per
amp hour, per sq. ft); generates daily
production reports, i.e., surface area
covered vs. lbs of parts finished;
tracks all inputs and outputs; and
sends reports to key departments
and vendors.
These seemingly endless reams of
information routinely rolled out by
the systems DIFCO employs is sim-
ply mind-blowing. Via the sophisti-
cated software and measurements
utilized, managers and supervisors
can isolate a host of variables,
including: chemical and anode
usage per machine; direct labor
costs per machine cycle; mainte-
nance and technical services time
allocation; water consumption by
specific piece of equipment; and
electricity and gas costs per process
line. Whats more, DIFCO can run
scenarios to see how a potential
new job might impact the bottom
line, changing variables such as
price, volume, and which process
line to utilize, etc. The various met-
rics can then be further represented
as a percentage of sales dollar.
All this allows DIFCOoriginally
ISO-certified in 2002to estimate
profitability, study performance and
efficiencies, manage costs, and even
catch problems quickly. The minuti-
ae of the reporting is a bit much to
take in at first, but when you realize
the bottom-line impact on the busi-
BY REGINALD TUCKER
www.metalfinishing.com July/August 2011 I metalfinishing I 15
DIXIE INDUSTRIAL FINISHING
4925 South Royal Atlanta Drive, Tucker, GA 30084
Tel.: 800-893-6214 Atlanta Office
Tel: 706-342-2644 Madison Office
Fax: 770-939-8106
E-mail: inquiries@dixie-industrial.com
www.dixiefinishing.com
Number of employees: 62
Businesses served: Aerospace, Agricultural, Automotive,
Construction, Defense, Heavy Equipment, Electrical
Distribution, Fastener, Outdoor Power Equipment, Material
Handling, Transportaion Equipment
Primary suppliers: Atotech, Heatbath, MacDermid,
PAVCO
AT A GLANCE
Lawn mower parts, caster brackets, and electrical distribution components are just a few examples of the kinds of parts DIFCO can run through at high volumes.
A classic exam-
ple of the tangible
results DIFCO
achieves through
its ongoing self-
examination is the
ongoing reduction
in water usage.
Between 2007 and
2008 DIFCO
reduced water consumption by 39%.
Another eye-opening statistic: In
1998, the company used 36 million
gallons of water in operating its
process lines for an average of 5 gal-
lons of water per sales dollar; by
2010, consumption had been
reduced to 5.2 million gallons for an
average of 0.88 gallons of water per
sales dollar. Additional savings are
achieved by reusing water in non-
critical rinse applications.
Again, according to Henderson, it
all goes back to the core metrics. We
constantly monitor usage to make
sure we use just the right amount of
fresh vs. recycled water in our
processes, he explained. This
allows you to minimize waste and
lower costs. And when youre flush-
ing through 150,000200,000 gal-
lons per week across the operation,
an adjustment here or there can
make a big difference.
DIFCO employs advanced technol-
ogy and analytics to boost produc-
tion efficiency in other areas of its
operation as well, namely its core
plating processes. This is due in large
measure to the fact that the compa-
nys in-house engineers design, fabri-
cate, and install their own lines.
Among the production gains and
improvements accomplished as a
consequence:
2007Modified load-unload area of
high production process (Rack #5) to
accommodate flexible racking sys-
tem. The combination of redesigned
fixtures and racking area more than
doubled productivity.
2007Designed, constructed and
installed an automated, high-volume
zinc barrel plating process line, with
ness, it all seems well worth the
investment in time, resources, and
money.
Tracking the measurables allows
us to set goals and cascade them
down to all levels of the organiza-
tion, said Chris Henderson,
DIFCOs information manager. We
closely analyze operations, allocate
labor, and structure shifts according-
ly. Were always looking at the vari-
ous facets of the operation and ask-
ing the question, Why?
programmable logic controls (PLC),
and laser positioning for hoist opera-
tion. Boasting multiple process selec-
tions, this linewhich replaced two
older, less-flexible unitsis capable
of churning out 6,000 lbs of product
per hour.
2009Re-engineered plating racks
on one process line (Rack #3) for
higher piece/part population, going
from 60 sq. ft. of surface area to 105
sq. ft. of surface area per cyclea 75%
productivity gain.
20002004Increased capacity on
its rod-plating line by 260%, allowing
DIFCO to be more competitive with
imports and grow its market share.
2010Re-engineered the racking
system of the rod-plating line (Rack
#6) to increase productivity by 20%
over and above the production
increases that were implemented
between 20002004.
For DIFCO, the achievements rep-
resent much more than a list of cele-
bratory milestones. They reflect an
operational mindset that puts the
emphasis on consistently high
acceptance rates. Reject reduction +
cost reduction = efficiency, declared
Jones in one of his signature expres-
sions. The end result, he says, is a
reject rate of work (processed and
shipped to the customer) totaling
less than .001%.
LEAN AND GREEN
On its own, DIFCOs efficient, activ-
ity-based system serves a model oper-
ation for aligning costs with
resources and output. But at closer
inspection, youll find that theres
PLATERSprofile
16 I metalfinishing I July/August 2011 www.metalfinishing.com
CAPABILITIES & CERTIFICATIONS
www.metalfinishing.com/advertisers
ketone, acetone, toluene, glycol
ethers, and halogenated solvents. D-
limonene has solubility close to that
of chlorinated fluorocarbons, indi-
cating that it is a much better solvent
than typical mineral spirits.
Soy-Based Solvents. As the name
implies, soy-based solvents are pro-
duced from the oil in soybeans. The
most commercial of these is methyl
soyate. Methyl soyate has good sol-
vency with many resins and contam-
inants and is readily biodegradable.
It has low toxicity relative to many
conventional solvents. Its high flash
point and high boiling point also
make it safer to store and handle
than most commercial solvents.
As with ethyl lactate and d-
limonene, the best market opportu-
nities for soy-based solvents involve
solvent cleaning applications. This
includes equipment cleaning as well
as the removal and cleanup of resins.
The use of soy-based solvents in
printing inks is well known and fully
commercial. Potential also exists in
adhesives and coatings, but further
product and process development
work is necessary to ensure commer-
cialization. The best market and
application opportunities for methyl
soyate appear to include: co-solvents,
resin removal, asphalt release agent
emulsions, and adhesive/coating
additives.
Numerous formulated consumer
products using methyl soyate are
already being produced and market-
ed. These range from hand cleaners
to auto care products as a replace-
ment for mineral spirits and other
solvents. Additional market oppor-
tunities are expanding utilizing
methyl soyate-based co-solvents with
ethyl lactate (Vertec Gold), D-
limonene (CITRUSoy), and other
organic solvents.
Others. The bio-based solvents
described previously are commer-
cially available. There are also many
products under development that
use proprietary technology to manu-
facture solvents that mimic petrole-
um-derived products. One example
of this activity is Gevos renewable
isobutanol, which will begin com-
mercial production in 2012. This
product is claimed to result in a fully
renewable and cost-competitive
isobutanol product that is chemical-
ly identical to petroleum-derived
isobutanol, making it a sustainable
drop-in replacement for all n-
butanol and other solvents.
3
SUMMARY
Across all market applications, bio-
based solvents are increasingly
becoming important as regulatory
pressures mount. However, perform-
ance and cost factors must be the
first priority to the formulator when
seeking to replace conventional sol-
vents that have long been an integral
component in successful commer-
cial products.
Table 4 lists solvent properties and
performance requirements that are
nearly widespread across most sub-
segments of the adhesives and
sealants market. Conventional sol-
vents are compared to the evolving
green solvents, and the possibility
of a green solvent future can readily
be seen.
BIO
Edward M. Petrie is the sole proprietor of
EMP Solutions, a Cary, N.C.based con-
sulting firm focused on solving problems
in the adhesives and sealants industry. He
also works as a technical expert for
SpecialChem. For more information, visit
www.specialchem4adhesives.com.
REFERENCES
1. Durkee, J., Cleaners from the
Farm, Cleaning Times Column,
Metal Finishing, January 2008.
2. BlendPro, Shell Chemical
Company, www.shell.com,
accessed June 2011.
3. Renewable Isobutanol for
Solvents and Coatings,
SpecialChem Renewable
Isobutanol Center, www.spe-
cialchem4coatings.com, accessed
June 2011.
4. Wildes, S.G., Solvents:A Market
Opportunity Study, Report pre-
pared by OmniTech
International, Ltd. for the United
Soybean Board, December 2007.
adhesion
&
&bonding
36 I metalfinishing I July/August 2011 www.metalfinishing.com
www.metalfinishing.com/advertisers
guestcolumn
I
n my 10-plus years of living in and
commuting to China, I have heard
a number of individuals who are
sometimes well-meaning and other
times harshly critical of Chinas role,
intent, and potential in the global
marketplace, as well as the impact
on the metal finishing industry. As
finishing professionals, we have a
slight upper hand in this battle
(which I will identify later in this
article) that requires a thinking
out-of-the-box mentality to find
that proverbial rainbow and possibly
save a sinking ship.
There are two major schools of
thought on the United States view
of China and its impact on our
industry and our future: the Pseudo
China Expert and the Ranting
Conservative.
The Pseudo China Expert. Normally
this is an individual who has spent a
protracted time, often one year con-
secutively in-country, or an individ-
ual who has traveled there 10 to 40
times for a several days each trip.
These individuals have certainly
been in China and eaten some
Chinese foodthat is, if they could
not find a burger joint or a pizza
placebut they do not get to know
China and its never-ending yet sub-
tle nuances of life and business.
The Ranting Conservative. As you
begin reading an article from one of
these individuals, you hear of the
terrible things that China is doing,
how they compete unfairly, and how
this may be a communist plot to
destroy America, and the rant goes
on, often with no honest construc-
tive thought on success. These indi-
viduals, too, have very little knowl-
edge of the Eastern mind and dont
necessarily care to.
During my years in China, I have
spent little time with other
Americansexcept for transoceanic
flights, which proved to be way more
educational that one would expect as
I listened to one executive or engi-
neer after another speak of their
woes about China, their millions of
dollars lost, their throwing in the
towel, etc.
Most of my time was spent study-
ing the Chinese business model,
working directly and, more impor-
tantly, indirectly, to gain their
understanding and strategies of
success, which has proven to be a
game of tiger chess or, at the very
least, black widow copulation (the
female often eats her partner upon
consummation).
My visit last fall to [SFCHINA],
which also entailed a consulting
detour for a Chinese plating chemi-
cal supplier, continues to confirm to
me our upper hand in the Chinese
plating industry, with that upper
hand being knowledge, expertise,
and experience in quality.
I repeatedly hear the plating pro-
fessional who complains of Chinas
unfair advantage. One such com-
plaint came from a U.S. plant losing
work to China because of cheaper
labor. However, as it turns out, the
Chinese plant was shortcutting the
process by buffing out the raw metal
and applying a thinner deposit to
achieve the required look, which
didnt actually meet the require-
ment, but they got the work never-
theless. Chinese labor is much
cheaper than metal.
The universal complaint for inter-
national plants in China is quality
or, specifically, the lack thereof. The
Dear U.S. Platers:
Dont Overestimate China
American finishers still have the advantage when it comes
to plating quality and consistency.
BY ROBERT B. ADAMS, CEF, ELECTROPLATING CONSULTANT,
CEDAR RAPIDS, IOWA
www.metalfinishing.com July/August 2011 I metalfinishing I 37
driving force is often price and, as we
all know, plating is the orphan child
of any plant or manufacturing
process. Its out-of-sight, out-of-
mind relevance in the scheme of
things only hide issues, but when
poor finishing practices come to the
surface (no pun intended), the world
comes to an end.
Based on my experience visiting
plants in China, the glaring truth is
they are clueless as to how to actually
run their plating lines and achieve
normal and consistent quality. There
is not enough space in this article to
expound on even one days trek
through factories and the managers
ignorance of the processes. You
might ask how they continue to plate
and sell their services! Well, you put
in the tanks and it comes out shiny.
Everyone agrees it is shiny, so we can
sell it. Thats it, in a nutshell.
I do not want to sound derogato-
ry toward the Chinese, because I
know them to be a very capable peo-
ple. However, they are drivenjust
like usto put out fires and ignore
what doesnt seem to matter. To
them, shiny is good and they only
deal with plating thickness, deposit
stress, etc., when it comes to light.
Then they have to figure out how to
even check for those things. I am
not being facetious; of course,
someone somewhere knows how to
identify these things, but to have
technicians in every plant in China
is an impossibility because many
real plating techs dont yet exist.
What this means to metal finishing
professionals willing to think out of
their comfort zone is a very unique
opportunity. I have been offered jobs
in China just to clean up plants and
get them to be consistent. One west-
ern companys plating plant in China
couldnt get the color of their zinc-
plated parts to have even a close
resemblance of consistency. Thats all
they were asking forjust make the
parts look the same. There were four
parts on a completed unit and they
looked like they were plated with dif-
ferent materials. The executive I was
talking with said he was tired of his
salespeople having to make excuses
for the varying look.
The gold mine potential for adven-
turous platers watching their work
go overseas is step up to the plate
and offer solutions. Of course, you
cant do that from your comfy office
chair. However, plants strategically
placed in China can offer quality the
ex-pat companies are clamoring for.
Another approach would be to offer
to run plating departments in man-
ufacturing facilities on a contract
basis. Lastly, talk with U.S. compa-
nies that purchase plated parts from
China and have your services built
into their purchase agreement. One
good U.S. tech and a handful of local
workers could maintain any plant.
You could even partner with your
favorite plating chemical manufac-
turer to use their products exclusive-
ly for a monthly percentage. The
Chinese plant would be paying a lot
more for their plating, but the U.S.
company would (theoretically) insist
on it for qualitys sake, and it would
be part of their quote. I promise you
the U.S. companies are often dis-
gusted enough with the poor quality
to insist on such a concept. If you are
losing parts to China, follow the
parts and plate them there.
I was in such a China plant where
the U.S. quality inspector had just
left, and I heard stories of how much
he yelled at them. They said he was
beside himself with anger. I have a
strong feeling he would love to hear
from a trusted U.S. plater willing to
contract with that plant to run their
plating department. A higher plat-
ing cost to the producer of the
Chinese-manufactured part would
still be a savings, plus there would be
a usable part.
That being said, the Chinese con-
sumer market is growing fast and
quality offerings havent been an
issue, as no one had the money to
pay for them. (Things, they are a
changing.) I read an article about
one new white-collar professional in
Beijing who had a small car for her
daily commute but a Hummer for
her weekend four-wheeler club.
Little by little there will be a demand
guestcolumn
for quality finishing, and that is
another gap not yet filled.
Being one of the many first kids
on the block to address Chinas
great need for quality finishing will
help you garner the profit you are
missing today and will position you
for the next generation. So, guys,
were platers, lets go where the parts
need plating.
I was talking to a U.S. bottling
middle manager a few years back
about the changing times in busi-
ness. He told me, We tell our people
that business isnt what it used to be,
and anyone not willing to live with
constant change can hit the door or
get fired because its never going to
be the same. This applies to our
industry, too. We are the final stage
of manufacturing, for the most part.
And those of us with experience are a
disappearing breed, but we still have
to have parts to plate.
Bottom line: China is going to get
more and more of our parts and
eventually figure out how to plate
just not anytime soon.
BIO
Bob Adams started in the plating industry
in the 1980s, managing and troubleshoot-
ing plating plants. He has more than 11
years experience in systems design, plating
management, system analysis, quality
control auditing, systems troubleshooting,
analytical lab design and operations, per-
sonnel training, and deposition technical
support. He also has a working knowledge
of ISO 9000, 5-S, and SixSigma systems,
as well as international experience.
Adams moved to China with his family
in the late 1990s to research the Chinese
business model and do custom manufac-
turing. Since that time he has commuted
from the U.S. to China, primarily in a
consulting capacity.
Adams is based in Iowa and has a net-
work of Chinese professionals working
with him throughout China. He plans to
relocate to China in the near future per-
manently.
For more information on Adams,
please visit www.cjnadams.com.
38 I metalfinishing I July/August 2011 www.metalfinishing.com
qualitycontrol
W
e have all heard the expres-
sion, Quality is everyones
job. That is a bit like saying every-
one is responsible for raising the
children. If mom or dad, or uncles,
aunts older siblings or grandparents
disagrees as to what the standards of
behavior ought to be, the children
will, in all likelihood, establish their
own. The result can be chaos, with
maybe a child or two winding up in
trouble with those outside the fami-
ly, like the school or even the police.
One or more of the parents must
establish the standards and everyone
must agree to those standards.
If we think about quality in this
same way, the result multiple stan-
dards may be that quality is no ones
job. Think about how many times
you may have driven down the street,
or walked along a path in the park.
Out there on the grass is some litter.
We all want to live in a clean envi-
ronment, yet we pass that trash
because we convince ourselves that
someone else will pick it up. I live
in a semi-rural area and not a day
goes by without some passing
motorist throwing trash on my front
lawn: cigarette wrappers, beer cases,
soda cans, etc.
If everyone agrees that they want a
pristine environment, why would
some of those people toss trash out
of a car window? Quality standards
are like thatsomeone must estab-
lish rules and ensure that others
abide by them.
The boss, however, cannot afford
to think that anything be left to
others to decide what is acceptable.
The customer, in most cases, estab-
lishes standards of their own. When
management accepts an order, they
must feel obliged to conform to
those standards. When the produc-
er company has lower standards
than the customer, the customer
will take their business elsewhere.
Quality cannot be someone elses
responsibility, least of all quality of
the product or service the business
offered to their customers. It is
quite simple: someone has to be
responsible, or there is no way to
assure that the customer gets what
he/she is asking for.
Understand that when I mention
quality, I am not talking about
goodness; that is another issue
entirely. While the goodness stan-
dard also flows from the boss, it is
not the subject of this column. I am
not writing about whether a product
or service that meets one of the defi-
nitions for quality as put forth by
the American Society for Quality
(ASQ): free of defects, or zero
defects, or a product or service free
of deficiencies.
SETTING A STANDARD
Think for a moment about the best
restaurant you may have ever visited,
and think about a greasy spoon at
the other end of the spectrum. In both
cases, the employees provide the food
and services that is acceptable to the
boss. You would not go to Longman
& Eagle in Chicago, Bennans in New
Orleans or Uchiko in Austin, Texas,
and accept the same food or service
that you might accept from a street
vendor on the Boardwalk in Atlanta.
You would expect, and receive, some-
thing much better.
These famous restaurants offer
not only food and service well above
that of the street vendor, but they
also maintain a sense of decorum, or
panache, that the street vendor
could never hope to emulate. The
chefs and managers set the style and
demand that the staff maintain it
without exception.
The fact is that company leaders
set the standard for quality for their
subordinates regardless of what the
business is. The workforce and staff
spend a lot of time, thought, and
energy trying to discern what will
please (or displease) their leaders. If
we know anything about the boss,
we have a very good idea of what he
or she will tolerate;. it is fundamen-
tal. The product or service reflects
company management. If you are
the leaderthe bossand the prod-
uct have problems, it is your fault.
There are bosses, under-bosses,
and under-under-bosses in the man-
agement chain. Everybody has a boss,
even the CEO. The CEO reports to
the board of directors, which reports
to the stockholders. The CEO proba-
bly has several direct subordinates
who march to his or her beat.
Meanwhile, John down in the
machine shop probably knows that
there is a CEO and may even know
his or her name. However, Johns
salary, working hours, and other ben-
efits come from DanielJohns
supervisor. John does not see the
CEO as his leader. Daniel is the only
leader that John thinks about and
tries to please. Although the CEO
may share the responsibility for qual-
ity with Daniel and John, the CEOs
portion does not get any smaller.
Actually, even though Daniel shares
the responsibility with John, Daniels
portion does not get smaller, either.
Responsibility is a unique con-
cept that can only reside within the
individual. President Harry Truman
said it in simple terms: The buck
stops here. You may think you
have delegated it, but it is still with
Who is Ultimately Responsible
for Quality Control?
www.metalfinishing.com July/August 2011 I metalfinishing I 39
qualitycontrol
you. You may share it with others but your portion is in
no way diminished. Some managers many deny it, but
they cannot divest themselves of it. Even if you do not
recognize it or admit its presence, you cannot escape it.
As the boss, the responsibility is rightfully yoursno
evasion or ignorance or passing the blame can shift the
burden to someone else.
That is a powerful thought. All leaders should have that
message carved into their desktop. The CEO shares the
responsibility for quality with the rest of the leaders in the
organization, right on down to Johns boss. Joe, of course,
is responsible for doing his job right using the process that
was given to him. If the process, or John, is incapable of
meeting the requirement, Tom is responsible for correct-
ing the situation, or going back to those who designed and
approved the process to make it better. If Daniel does not
do his job correctly, and a defective product gets out, and
he and the CEO must share the responsibility.
Unfortunately, many members of management (at all
levels) do not seem to understand their responsibly when
it comes to quality. I cannot tell you the number of times
I have heard a plant manager blame those people,
meaning the workers, for rotten quality. That type of
manager does not understand how quality happens, does
not understand that he or she is responsible for quality.
This type of manager screams, How the hell did that get
out? when the customer complains.
If a team of people produces something, whose fault is
it if the quality is poor? After all, a testers job is, ostensi-
bly, to find defects in a product. A poor quality product
must be the result of the testers not doing well enough,
right? Tests, or inspector, teams are also called Quality
Assurance teams. (Think about that.) Is there anything
that the inspectors or testers produce which results in
making the quality low? The obvious answer is nothing.
Every other individual involved in the project is responsi-
ble for the quality, including designers, developers, testers
and managers. By discovering a defect, a tester is merely
highlighting a risk, saying that a problem exists. This is
exactly what these people are supposed to be doing.
If the process is not at fault, and defective pieces are
produced, is it the fault of the inspector who finds them,
or is it the fault of the manufacturing people who pro-
duce the defective parts?
The worst attitude a manufacturer can have is one that
says, That is good enough. The inspectors job to present
the risk, rather than to be the judge of how much risk is
acceptable.
I once turned down a very promising, and lucrative,
position when I found thousands of products in the ware-
house with red tags, an indication of non-conformance.
There were several engineers going through the shipping
containers and signing off on the red tags. One of the
engineers told me that, this was the only way to meet their
shipping quota. In all likelihood, they knew their cus-
tomer would reject the parts, but there was a slim chance
they would not.
I believe that this company was looking for a scapegoat,
someone to blame for poor quality, not a quality director.
I think that one implication of this is that testers need
to document all the defects they find. Only keeping a
record the serious non-conforming product do they
point out the magnitude of productions problems. They
are not only presenting the risk, but making a decision
about what they perceive the risk to be. Another impor-
tant implication is that its not the testers fault when
everything breaks six months down the lineit was always
broken. True, more testing might have found more
defects, but eventually management decides to ship the
product as is or not. Shipping sub-standard product is
always a calculated risk.
BIO
Leslie W. Flott, Ph.B., CQE, ASQ Fellow, is certified as an IDEM
Wastewater Treatment Operator and Indiana Wastewater
Treatment Operator. He received his BS in Chemistry from
Northwestern University and his Masters Degree in materials
engineering from Notre Dame University. Most recently, Flott
served as the environmental program director and instructor at
Ivy Tech Community College. Prior to that, he was the health,
environmental, and safety manager at Wayne Metal Protection
Company.
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40 I metalfinishing I July/August 2011 www.metalfinishing.com
sherwood
onmanagement
To be. Arguments for staying in busi-
ness, whether an owner or manager,
are virtually identical:
We are not profitable but are
improving.
The transition from red to black is
imminent.
We are not profitable but will be,
because our competitors have
either gone out of business or are
in the process of going out of
business.
General economic conditions are
improving, and we should increase
in volume with resultant
profitability.
We are just about break-even as a
result of tolerable (but
unpleasant) decreases in salaries,
hourly wages and benefits. If
business doesnt decrease further
we can get by indefinitely. (How
long is indefinitely?)
Business will improveit always
has.
China has acquired most of our
domestic manufacturing, reducing
our remaining sales volume and
profits to marginal levels. But,
since their wages are increasing, it
should cause an increase in their
artificially low prices, making U.S.
pricing more attractive. So...we
should get back some of the
business.
Some offshore competitors are
shipping an increasing amount of
defective parts, resulting in time-
consuming delivery delays and net
cost increases. Consequently, U.S.
pricing becomes more attractive.
Not to be. Arguments for terminat-
ing the business and initiating possi-
ble personal alternatives:
A continuing lack of profits and
resultant late payments is causing
a problem with suppliers.
Bankruptcy of your company is
imminent, because a significant
improvement in cash flow cannot
be realistically forecast.
Competitors are not interested in
mergers despite their similar lack
of profits.
Being close to retirement age
(now reluctantly reduced)
provides an incentive to take cash
reserves and other assets before
they are exhausted and
Shudder. RETIRE!
If complete retirement is not
feasible, swallow your pride and
find work elsewhere. (OK, so you
will no longer be the BOSS or CEO.)
If you still have cash reserves and
available credit, create a new
business based on your
management experience, technical
knowledge, hobbies and/or other
interests. Agreed, this is not an
easy task.
Shut it down and/or let the
employees buy and run it.
Go to work for a competitor!
Retire at an earlier age (58-60)
than anticipated: (65 or never).
Utilize your full or a portion of
your time, e.g. golf, fishing,
painting and/or reading.
Alternatives to business termina-
tion or retirement:
1.Build a new business by diversi-
fication. Guess what? Low-cost
commercial non-technical busi-
ness has declined drastically due
to foreign competition.
So...grow and survive by diversify-
ing into high-level technology
and market beyond your current
local U.S. market.
2. Sell your current product (or
process) beyond your current
geographical area. Specifically,
for a job shop, stop being stuck
in the mud of same old.
3. Invent or buy others inven-
tions, whether process or prod-
uct. Be prepared to pay a royalty
if necessary.
4. Still have a sizable financial
reserve and/or bank credit? Buy
another company having a sal-
able technology you understand.
5. Scariest of all for stuck in the
mud like this author/consul-
tant, be prepared to travel within
the growth international mar-
kets, e.g., China, India, and Brazil
(yes, Brazil), where knowledge of
Portuguese is helpful, but not
essential.
6. For job shops: If your company
has depended upon manufactur-
ers that have been made obsolete
by foreign sources, become a
manufacturer of a product that is
based upon specialty finishing
techniques.
7. Buy a small manufacturer, or
distributor, marketing on an
international basis.
8. (Pardon the plug): Retain a
consultant to suggest and help
build a new or more diversified
business. Or...
Improve profits by developing
new processes or products.
Merge with other entities to
reduce costs by eliminating
competition.
Above all, just dont sit there using
up all your cash reserves and credit.
You will go bankrupt or broke!
To BeOr Not to BeIn Business
41 I metalfinishing I July/August 2011 www.metalfinishing.com
Continued on page 44
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nal agitation pump
for improved in-
tank cleaning, and
filtration and oil
Graymills PL36FB
Graymills TL-17
42 I metalfinishing I July/August 2011 www.metalfinishing.com
www.metalfinishing.com July/August 2011 I metalfinishing I 43
PRODUCT SHOWCASE
CLEANING & PRETREATMENT, SURFACE PREPARATION
skimmer for fluid consistency round out the features of
the TLs offerings.
Also new from Graymills is the PL36-FB model (free-
board washer), the newest member of the durable, long-
established Handikleen line. This model complies with
the most common freeboard ratio/rule of 0.75 for those
areas that need freeboard-compliant parts washers.
Heavy gauge metal construction with a durable pow-
der-coated exterior ensures long life. A removable work
shelf puts parts at a convenient height. Simply remove
the shelf and you have a soak tank. Built-in filtration and
a high flow pump deliver effective cleaning and rinsing
action through the flexible metal flush hose.
For more information, visit www.graymills.com or call
(888) 472-9645.
INDUSTRIAL CLEANER & DEGREASER
Mean Green Industrial Strength Cleaner and
Degreaser has a unique blend of biodegradable deter-
gents, specially formulated for the most challenging
industrial applications. With 40 percent more cleaning
ingredients, grease and grime are quickly dissolved, while
30 percent more solvents and 20 percent more surfac-
tants lift stubborn stains off all surfaces. Mean Green
has doubled the amount of chelating agent for superior
all-around performance. Mean Green Industrial
Strength Cleaner and Degreaser is ideal for a wide variety
of manufacturing and metalworking applications,
including use in dip tanks and parts cleaning operations,
removal of grease and grime from machinery and manu-
factured parts, hydraulic cylinders and other heavily
soiled products without environmentally harmful sol-
vents. It is also effective on concrete floors, and is ideal
for use with pressure washers.
Mean Green Industrial Strength Cleaner and
Degreaser is packaged in sizes to suit any industrial use,
ranging from a 32-ounce trigger spray bottles to 55-gal-
lon drums. Product is available from industrial distribu-
tors or directly from the factory.
Visit www.meangreendegreaser.com for more informa-
tion.
ROBOTIC GRIT-BLASTING SYSTEM
Guyson Corporation has introduced a mid-size robot-
ic grit-blasting machine for precision surface prepara-
tion in coatings work cells. The seven-axis blast unit is
capable of accurately and efficiently producing a speci-
fied surface roughness with a consistency not possible
using manual or multiple-gun blasting methods,
according to Guyson.
A six-axis robot arm, serving as a blast gun manipula-
tor, is attached to a 52 x 32-inch rotary blasting cabinet
with a servomotor-driven 24-inch turntable controlled
as a seventh axis of coordinated robotic motion. A part-
holding fixture securely attached to the table positively
locates the component, which can be oriented or rotated
at controlled speed during the programmed process
routine.
For grit-blast preparation of components with
through-holes, vents or internal passageways, where
media could collect during processing, the spindle or
turntable is designed with core air supplied to allow a
positive and adjustable flow of purge air through the
component during blasting. If exacting table run-out
tolerances apply, the blast system manufacturer can do
the machining in place using custom robot end-of-arm
tooling.
When the quality of surface preparation is considered
PRODUCT SHOWCASE
CLEANING & PRETREATMENT, SURFACE PREPARATION
critical and validation or documentation of process con-
trol is required, the blast machine designer and manu-
facturer offers a SCADA controls package that can dis-
play, capture and record data on all blasting parameters
throughout each blast cycle, providing an audit trail to
verify conformity to specifications or process work
instructions.
For more information or free laboratory testing and
application engineering evaluation, please visit
www.guyson.com.
AQUEOUS CLEANER FOR AEROSPACE
Petroferm, Inc. introduces CleanSafe 686 Aqueous
Cleaner, an innovative cleaning solution recommended
for cleaning todays aerospace components and assem-
blies. CleanSafe 686 removes the following materials:
Aeroshell 500 Turbine Oil, Aeroshell 33 Grease, Ardrox
985 P14, Boelube 70106, Castrol X-52, Houghton Draw
V-2000, Ionoplus 3000, Iloform PN 270, Microcut 26D,
MIL-C-16173e, Quaker AVR and Rustillo 4135NF. (Test
results are available upon request.)
CleanSafe 686unlike other products in the market-
placedoes not require chemical additives, boosters or
pH adjusters to help monitor concentration or maintain
cleaning effectiveness. Our objective throughout the
product development process was to create a high-per-
formance, environmentally accepted material that would
be straightforward to operate and control, said Bill
Breault, aerospace market manager, Petroferm.
Email aerospace@petroferm.com for more information.
TANK CLEANING NOZZLES
Lechler, Inc. offers a complete line of products for clean-
ing tanks and vessels of all sizes. Included in that line are
Mini-Whirling nozzles, designed to clean smaller vessels
up to 3 ft. in diameter, such as kegs, drums, barrels, totes
and carboys. All have rotating heads that create flow
movement for more effective cleaning. Models include:
The popular PVDF Mini-Whirly
A stainless steel unit that fits into 1-inch-wide
openings
A stainless steel slip-on nozzle
A heavy-duty model in either POM or PVDF material
with stainless steel ball bearings for more rugged
cleaning jobs.
For more information, please call (800) 777-2926 or
visit www.lechlerusa.com.
For sales/marketing companies and
their managers. I have addressed the
plight of manufacturers and job
shops affected by foreign competi-
tion, but neglected marketing/sales
companies and their executives. It is
a toughie.
The problem for these owners and
executives of financial struggling
organizations is both profound and
complex. They should consider a
move to companies with a future and
be prepared to travel internationally
and/or relocate to a new U.S. location
or foreign office.
To accomplish the transition to
international marketing, learn the
language of the proposed area.
Specifically, at the top of the list, are
Chinese, Indian and Southern USA.
(You have to get down and dirty on
the ground in Texas).
Start your own company dealing in
the import export area.
For those unemployed or anticipat-
ing unemployment:
While looking or planning for a
new job go to school and learn a
new communication technology,
management and/or marketing
skill.
Finally, reduce your income
and/or salary requirements.
These are difficult times for U. S.
companies, their owners, managers
and employees who are not involved
in international marketing. I have
listed alternatives to your present
occupations and ownership. It is
quite possible that a change in either
could provide an improvement in
your attitude and enjoyment of your
life despite a possible reduction in
income.
BIO
Bert J. Sherwood, M. S. in Ch.E., is a con-
sultant who has provided business and
technical counsel to surface finishing and
manufacturing companies for 25 years.
He can be reached at:
sherwoodbj@aol.com
sherwoodonmanagement
Continued from page 41
44 I metalfinishing I July/August 2011 www.metalfinishing.com
directoryarchitecturalfinishers
Following is a sampling of U.S.-based fin-
ishers and captive shops serving the
architectural components market. Visit
www.mffinishersdirectory.com, Metal
Finishings online Finishers Directory, for
contact information and other resources.
ARIZONA
Alpha Tech Coatings
Capitol Metal Finishing
ARKANSAS
PM Industries, Inc.
CALIFORNIA
Black Oxide Industries, Inc.
California Electroplating
California Technical Plating
Coast Plating, Inc.
Electroplating Specialties
Gardena Specialized Processing
Orange County Plating Co., Inc.
Precision Control Finishing
Precision Powder Coating
Processes by Martin, Inc.
Surface Finishing Technology Plating
Tiodize Company, Inc.
Valley Plating Works
Valmont/George Industries
COLORADO
Industrialex
Plating Specialties
FLORIDA
Absolute Powder Coating
GEORGIA
Delong Equipment Co.
Frohn North America, Inc.
NuTech Powder Coaters, LLC
Performance Coatings, Inc.
Team Metal Finishing
IDAHO
Advanced Electrochemical Technology
ILLINOIS
Advanced Powder Technology
Berteau Lowell Plating Works
Britt Industries, Inc.
CRW Finishing, Inc.
Imperial Plating
LA Metal Polishing
Micron Metal Finishing
Meyer Metal Systems
Morgan OHare
Powder Parts
Reliable Plating Corp.
Saporito Finishing Company
Zegers, Inc.
INDIANA
Beacon Industries
C&R Plating Company
Muncie Precision Hard Chrome
Protech Metal Finishing
Winona Powder Coating, Inc.
KANSAS
Bontrager Powder Coating
True Spec Finishes, LLC
KENTUCKY
Tri-State Plating, Inc.
LOUISIANA
A-1 Powder Coating
Martin Specialty Coating
MICHIGAN
Agritek Industries, Inc.
Delta-Chem Technologies, Inc.
Depor Industries, Inc.
DST Industries
Engineered Finishing Corp.
GLW Finishing
Kalamazoo Metal Finishers
Magnum Powder Coating, Inc.
McNichols Polishing & Anodizing
Peninsula Powder Coating
Wolverine Plating Corp.
MINNESOTA
Granite Falls Coating & Manufacturing
MISSISSIPPI
Process Engineering Co., Inc.
T&T Plating
MISSOURI
Madison County Metal Polishing
Superior Coating
MONTANA
Bosco Powder Coating
Decorative Industrial Plating
NEBRASKA
TMCO, Inc.
NEW JERSEY
Paramount Metal Finishing
NEW YORK
C.H. Thompson Company, Inc.
Control Electropolishing
Lawrence Ripak Company
NORTH CAROLINA
Allied Metal Finishing
OHIO
Advance Paint Technology, Ltd.
Architectural & Industrial Metal Finishing
Burton Metal Finishing
Imperial Metal Solutions, LLC
Medina Plating Corporation
Plating Technology, Inc.
Tusco Display Co.
PENNSYLVANIA
Great Lakes Metal Finishing
J.K. Metalworks
SOUTH CAROLINA
CAPSCO, Inc.
TEXAS
3D Powder Coating
Aerotech Metal Finishing
Delta Specialty Coatings
Dixie Electroplating
DuPont Industrial Coating Solutions
Enhanced Powder Coating
Harrison Electropolishing
Industrial Metal Finishing
Royalty Metal Finishing, Inc.
WASHINGTON
HYTECH Finishing
WISCONSIN
Crystal Finishing Systems, Inc.
Engineered Finishing Corp.
Hartford Finishing
Professional Plating
Profile Finishing Systems
Quality Coatings, Inc.
River City Powder Coating
Promote your company in
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The Finishers Directory is an online resource that enables potential customers to quickly identify surface finishers based on
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www.metalfinishing.com July/August 2011 I metalfinishing I 45
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Filter Presses 1-100 cu. ft.
Clarifiers 2-300 gpm
Sludge Dryers 2-75 cu. ft.
Waste Treatment Systems
Used Equipment
Polyproducts, Evaporators
Bags, Cloth & Media
Anode Bags
We
BUY, SELL and
RECONDITION
Used Equipment
Call: 216-881-7900
info@metchem.com
Fax: 216-881-8950
Will purchase excess
semi/brights/watts nickel baths and
nickel sulfate from IX recovery.
Send analysis report with volumes to:
ewmetals@sbcglobal.net
Nickel Solution Wanted
See your ad here
Call for the details
212-633-3100
Paint Masking Products
Sound Damping Products
Spray Booth Maintenance
Products
1-800-584-8111
lndustrial Automotive Marine
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