Has reasons to bleed

BLEED

Jeremy Prasatik
No stranger to light

The revolution ght

CY N E

Made in Brazil

Kureb

vol 01

Catalina Estrada
Once Upon A Time
+

mar osix
+ Michael Gross + Alicia Tishenko + Decyplz & More

Dopepope

CONTENTS vol 01
Illustration
BLEED
Jeremy Prasatik
Catalina Estrada

p02 p18 p32

BREED is a wide-reaching tool to share artistic views in a global scale. During the production, Ive met some interesting & friendly individuals who contributed in shaping up our contents. Now, its nally here... the premiere issue, supports & feedbacks are welcome. BREED...together we grow! Arga Yudhistira | Editor In Chief

C lber Ku reb H ort a p 1 6

Photography
A l i c i a T i s h e n ko
Michael Gross

p42 p64 p74 p86 p92

Design
Dopepope
D av i d S i l v o s a Zion Graphics

Music
CY N E
Decyplz
p102 p110 p116

Thanks: Kureb, BLEED, Kenneth, Catalina, Jeremy, CYNE, Mike, Alicia, Michael, Joe, Jonas, David, Decyplz, Jacob, Jacky...+more. Cover illustrated by BLEED www.breedmag.com breed@breedmag.com Pasadena, California 1+626+628+7653

Fashion
The characters

Street
2nd & 3rd p120

01 breed

Illustration +

interview by A r g a

BLEED
start out?

w w w. b l e e d . n o
and actually be honest about ourselves turned into bleed.

breed: How did the agency rst This urge to make a difference BLEED: In 2000 a collaboration
between 5 people with different background came together and ended up within only one month into bleed. All ve had experienced from agencies and were a bit fed up being told by the agencies to suggest safe solutions to clients, and most importantly solutions we didnt even like.

breed: Has it been a challenge

to keep up with global trend?

BLEED: I guess we never

aim for keeping our look international, the importance to bleed is to make the most out of each job. If it turns out that the result ts into updated global design its a bonus.

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breed: How competitive

is the design market in Norway as well as Europe in general?

to get pushed a bit, and in most cases they turn out very happy if they get something else than they expected.

commercial minded clients?

BLEED: The commercial

minded clients often wants the next thing, or whats hot. Its our job to serve the client with this in mind. Thinking and performing this will be all a designer at Bleed can wish for.

BLEED: The competition

in Central Europe is by far tougher than Norway, having said that the competition is always hard....

breed: Its obvious

that you have strong portfolios in all design categories. Which category are you most notable for?

breed: What stimulates

clients most in choosing BLEED?

BLEED: Thats very

tricky to comment. Both webdesign and printwork are notable.

breed: Youve been the

recipient of numerous awards & recognitions, which is the proudest?

BLEED: No matter what

the clients are selling we want to challenge the clients within their category. Hopefully we live up to this 7 out of 10 times. Clients wants

breed: BLEED
challenges the borders between commercial arts & art projects. How do you deal with

BLEED: Being short

listed in Cannes/ cyberlions with Nike is a proud moment.

breed: In the U.S., Hip

Hop industry, from music to lifestyle products has inuenced the youngsters greatly. What is your general comment on this market?

and the way of non-comprimising that attracts and reects. Personally I like the total attitude hip hop represent!

(TIE THE KNOT Tying the knot of the ropes in the marriage bed. James in Japan writes: ... the priest performing the wedding would bind the bride and grooms hands with rope during the ceremony. In modern day, you will often see the priest place a sash around their hands rather than rope, and it is from this that the saying comes. Although the practice is not as common as it was, depending on your denomination it is still done.

breed: Number ten on

your manifesto is Bleed for the revolution! Can you guys suggest a manifesto for our magazine?

BLEED: The Hip Hop

culture has a great inuence in clothing, slang, street-wear and music all over the world, and its certainly represented in the graphical context too. I guess its the attitude

BLEED: Breed- Tie the

knot

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Illustration +

Clber Kureb Horta

w w w. k u r e b . c o m
Clber Antunes Horta Barbosa, also known as Kureb, freelance graphic designer currently living in Juiz de Fora (MG) began to work in 1999 in some visual projects involving night club events. Worked in local advertising agencies as LAB AD, Mamute Studio and ISO4 Propaganda with clients like Club Privilge (www.privilegenet.com.br), Gerdau (www.gerdau.com.br), Oi ClickCelular, SENAI Modatec, ElyseModels, Muzik, and Amnesia and a lot of other local companies. At this moment, hes actually working in some projects in Art Department of Federal University of JF, and preparing to launch his own site, www.kureb.com. He has generously contributed exclusive illustrations for our music articles.

Illustration +

Jeremy Prasatik
w w w. j p 3 3 . c o m
Jeremy Prasatik is a project manager/creative director by day for norwal InterChange, Inc., a communications based development company in Addison, Texas, and by night is a freelance designer working under the persona jp33. Jeremy has worked on a wide range of projects for companies such as Cadillac, Hummer, Saturn, Chevrolet, JC Penney, Innium Labs, Wharton School of Management, Relevant Media, Josh Gracin, Trace Adkins, Split, Emerica and Etnies to name a few.

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w w w. z i o

ngraphic

s.com

Catalina Estrada
Catalina Estrada was born and raised in Colombia, where she graduated in Graphic Design. She has been living in Barcelona for the past 7 years where she also graduated in Fine Arts. She works freelance and also teaches illustration at IDEP (graphic design school in

w w w. k a t i k a . n e t
barcelona). Her work has been published in two books just released by Die Gestalten Verlag: Illusive, and 1001 Nights. Also featured at the Communication Arts Advertising Annual among many others. You can see more of her work at www.katika.net

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News +

Seattle | April 14th

Once Upon A Time

Photography +

Alicia Tishenko
w w w. t h u p a m o d e l . c o m
I was born in Kiev, Ukraine, but I have been living in New York City for the past 12 years (since 93). I am presently attending the School of Visual Arts, where my major is Advertising. I enjoy being involved in many areas of the visual design process, in particular: publication design, illustration, and photography. Photography became a hobby when I stopped dancing ballet around my late teens. (In classic Russian tradition, my parents enrolled me in classes at age 7, hoping for me to become the next Makarova.) Photography is a natural way of expressing the world I see. I dont believe I will ever be as skilled as Ansel Adams, but I take photos that I appreciate the quality and the signicance of. When looking at other artists photography, I take notice of originality, technical skill, subject matter, and presentation. Watching and learning from other artists making their vision into reality is inspiring. Simple beauty is inspiring.

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w w w. m i c h a e l g r o s s p h o t o . c o m

Michael Gross
Michael Gross grew up in Montclair, New Jersey, and after spending a year traveling cross-country, settled on the west coast , spending his time bartending and exploring photography on the side. In 2000 he moved back to the east coast to pursue a career in photography, which culminated in a degree in professional photographic illustration from the Rochester Institute of Technology. Graduating in 2005 , Michael moved to New York City where he lives and works today. His extensive travels around the US and throughout Central America broadened his interests in photography, shooting people, still lives, and locations. His current portfolio can be viewed at www. michaelgrossphoto.com .

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David Silvosa
w w w. c a b d e s i g n . n e t

David Silvosa is cabdesign, an architect & designer. This 23 years old from Spain working at Carlos Ferrater & associates architecture ofce. His works exhibit at FAD | Barcelona, Spain: 14 lofts , diseo intacto [www. intacto.org] | MuVIM Valencia, Spain: mesa 05 with online exhibition to include Computerlove: RS04 & Computerlove: 14 lofts. Awarded by scolarship fundacin caja arquitectos

in 2004 & premis habitcola at rst prize with 14 lofts. Publication also featured on Nuevo Estilo, Diseo & Arquitectura no 78 , a Spanish architecture magazine. Whats next? Well, an artwork collaboration titled Human? & more publication at Spanish interior design magazine Eben. Page 90-91 are collaboration with Marcos Olmo, Juan Seara and Sergio Surez.

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ZION GRAPHICS
w w w. z i o ngraphic s.com

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Music +

illustration by K u r e b interview by A r g a

CYNE

w w w. c y n e . n e t

breed: Can you tell us how

CYNE linked up?

CYNE: CYNE met in the

summer of 2001, to record a demo of tracks that would eventually end up on future 12 and album releases. Although we were introduced through mutual friends, Akin and Cise had been writing lyrics together since high school (and formed a number of hip hop groups in Gainesville over the years). Enoch and Speck met in high school, started making beats for an emcee, hosted open mic nights, and DJed around Gainesville. As a result, all four of us crossed paths a number of times, but never worked together. It was out of desire to build something in our community and a creative frustration that brought the four of us together.

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breed: The groups early

musical inuences?

breed: How much evolution in Evolution

Fight comparing to your previous albums?

CYNE: We all come from

varied musical backgrounds. None of us were trained properly with musical instruments, but each of us absorbs and listens to a wide range of genres and eras of music, that it has an impact on our sound and songwriting direction. To try and list this would be difcult. For hip hop, I think we all see artists like WuTang, Nas, Outkast and De La Soul as major inuences. But, we also have all been inuenced by a number of other non hip hop artists, which again are much too vast to fully list, but would include: Kraftwerk, Bad Brains, Marvin Gaye, John Coltrane, Stevie Wonder, Gang of Four, Stereolab, Prince, DJ Shadow, Curtis Mayeld, Fugazi, Miles Davis, CAN, Hendrix, Robert Wyatt, Fela Kuti but, the list could go on forever.

CYNE: With this record, there was a focus

on creating a more cohesive album than Time Being. We invested a lot of time in making sure that the tracks all t together and worked as a whole, where in the past we would maybe just do it on a more track by track basis and see how they would t together after the fact. Time Being was a much earlier documentation of how the four of us approached music as well. At that point we were still fairly new to working with each other and knowing what we were each going to bring to the table, on top of it being our rst real attempt at making a full length record. Evolution Fight was a different process entirely in the fact that we were much more of a unit, and broke out of

a comfort zone meaning: being less formulaic about our songwriting approach, lyrics, samples, themes, etc. For certain songs, we challenged ourselves to record live musicians, to be sure to get the exact sounds, tones, and feel we were trying to achieve. We didnt want to be lazy, compromise, or let song concepts fall apart.

breed: How do you maintain the ght

against the mainstream industry?

CYNE: It has never been a conscious effort

for us to ght the mainstream industry necessarily. We make records rst and foremost that we enjoy and believe in, and we hope that other people will like them and nd something they can

relate to in them. And, just the process of releasing music, independently, is a stand against the chase for commercial dreams and false perspectives on how music and art should be distributed and provided to willing or interested audiences. At the rate at which music is shared, its ultimately about a connection or a validation or sharing, not about pushing product. If you have to and choose to, you can prove and sustain yourself, nancially, by getting out on the road, touring and meeting people face to face.

breed: How can there be

more of hip hop on political and social issues today?

CYNE: Music that deals

with political or social issues must be created out of a genuine need or feeling for it to really work and be effective. There are plenty of artists who pigeonhole themselves by making

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records going against any and everything that ts their political agenda. Obviously it is great if a hip hop artist tries to tackle an issue that is meaningful and important to society but not everyone is Chuck D. Some artists go so overboard with it that they beat the idea or subject matter into the ground and it comes across as preachy or over the top. Finding a balance where you can effectively make people nod their heads and simultaneously learn something or be provoked to change your perspective on something is a very hard feat to pull off.

the not too distant future, though. Our goal is to have a few short/scattered tours between now and its release. Then, we are gearing up for a full tour towards the end of 2006/ early 2007.

CYNE: Our good friend, Florencio Zavala

(www.brownlikeme.com), has done all of our recent artwork. Flo has continued to understand and work alongside our music and concepts his art has always been an extension of each of our releases. Our older records, on the Botanica del Jibaro label, were designed by La Mano Fria (www.betabodega.com).

breed: Any artist youd like

to collaborate with?

CYNE: Ghostface, Outkast,

El-P, TV on the Radio, Prince, To Rococo Rot, etc. Again, this list could be endless, for us. The collaboration process opens the platform for shared and new concepts of musical direction, and breathes new life into your approach. A lot of our more recent works have been collaborative efforts (Daedelus, Depth Affect, Giardini Di Miro, Nujabes, The Mercury Program).

breed: Any plan of touring

the US / Europe this year? If yes, any conrmed major cities yet?

CYNE: Were working

on completing our next full-length album, and taking signicant time to pull it together. Hopefully there will be some 12s or something to that effect in a

breed: CYNE has some of

the most creative album-art out there. Who handles the art direction?

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Music +

illustration by K u r e b photography by C h i C h a n album art by B i l l U e c h i

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Decyplz

w w w. d e c y p l z . c o m

Music just aint what it used to be but independent hip hop seems to be steadily pushing the envelope. Without the glamour and bullshit of most mainstream rap, independent hip hop artists such as Decyplz continue to keep it real and deliver quality music with a genuine message. Decyplz consists of producer m[ ]ndless and emcee Saint Eve, both representing Fullerton, Southern Cali. With their debut album Middle Ground, they have joined a circle of peers who strive to bring hip hop to the next level. Middle Ground is neither mainstream nor underground, explains Saint Eve, its

ST. EVE

a balance that we hope to contribute to the hip hop world. The album is full of raw emotion; just imagine a heated voice painting over classical melodic beats. This 10-track release is a testament to the pains and struggles of life, says m[ ]ndless, specically our lives. But its something everyone can relate to because its real. The group wrestles with the role of starving artist, juggling day jobs and the perfection of their art. Not enough money to pay the bills, and not enough time to perfect the art. Hopefully Middle Ground will bring balance to Decyplz as well as the declining world of hip hop.

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M[ ]NDLESS

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story by A r g a Street +

2nd & 3rd st.

Los Angeles, Cali

Passing through downtown Los Angeles in one rainy day between 2nd and 3rd street by Little Tokyo, I couldnt help stopping to snap images of the artful wall. What one might think of its not being too friendly of a neighborhood, the streets host some of LAs nest grafti works and hidden eating spots. Yes, some of the most authentic and decorative restaurants. The next few pages showcase chapter one of several, since we couldnt capture all sections of wall to t in this issue.

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Thanks to all crew participated, to all artists for submitting their pieces, to readers and subscribers. Copyright 2006 BREED. All other Copyrights are property of their respective owners or contributors. BREED Magazine 3202 E. Foothill Blvd. Pasadena, CA 91107 U.S.A. www.breedmag.com breed@breedmag.com