From Name of the student Semester MBA School Of Management Nehru College of Engineering and Research Centre Pampady,

Thrissur To Mam/Sir Name Lecturer Department of MBA School Of Management Nehru College of Engineering and Research Centre Pampady, Thrissur

Respected Madam,

Sub:-Request for the approval of SYNOPSIS

I wish to do my major-project in Place on the topic A study on the buyer behavior of HYUNDAI SANTRO Xing with special reference to Company name., Place. The synopsis is enclosed herewith. I hereby request you to approve the proposal.

Thanking You Yours truly,

Student Name

Encl :-Synopsis

SYNOPSIS
COMPANY NAME

AREA OF STUDY Marketing TITLE OF THE STUDY A STUDY ON THE BUYER BEHAVIOR OF HYUNDAI SANTRO Xing WITH SPECIAL REFERENCE TO Company Name., Place. PERIOD OF STUDY
The study will be conducted for a period of 45 days from Month,Date, year

PROFILE of the company

The Company started its operations in March - 2007 and has been selling approx. 125 cars per month. It has been highly appreciated for its service and customer care by its customers and has won many accolades. The firm is committed to achieve total customer satisfaction by providing quality service and a completely fulfilling experience to all its customers. Need for the study

OBJECTIVES OF THE STUDY

Primary Objective To find out the factors that act as the purchase drivers of HYUNDAI SANTRO Xing car. Secondary Objectives To analyze the various factors influencing the buyer behavior of HYUNDAI SANTRO Xing. To identify and rank the various sources of information influencing their purchase decision. To measure the significance of marketing factors in the choice of the car. To give necessary suggestions for repeating the success story of SANTRO Xing with a brand new car. Scope of the study

RESEARCH METHODOLOGY
The research design is descriptive in nature. Pre-planned design for analysis and structured questionnaire is used for finding the primary data.

DATA SOURCE: Primary Data Primary data is to be collected from the customers of Santro Xing. Secondary Data The secondary data will be collected from company records, magazines, journals, website etc. RESEARCH APPROACH There are number of methods for collecting the primary data such as survey method, panel method, observation method, etc. But here the researcher is going to use survey method for collecting primary data. RESEARCH INSTRUMENT Of many research instruments such as Questionnaire, informal interview, Mechanical equipment etc, the researcher has chosen Questionnaire for this particular study. CONTACT METHOD Direct Personnel Interview SAMPLING PLAN The universe of the study consists of all the Santro Xing customers in place/ City .The sample unit consists of the prospective customers and Santro Xing owning customers of Company, Place. The sample size would be . customers.

Convenient sampling method is adopted as the sampling method for this study.

RESEARCH PERIOD From Month/Date/Year to Month/Date/Year TOOLS FOR ANALYSIS Simple percentage method. Weighted average method

Limitations of the study

Bibliography