Dealers most prefer 1aypee cement, 38o of the dealers most prefer most prefer Prism, 5o of the dealer prefer ACC and 2o prefer Birla. Dealers are satisfied with price list of 1AYPEE cement.
Dealers most prefer 1aypee cement, 38o of the dealers most prefer most prefer Prism, 5o of the dealer prefer ACC and 2o prefer Birla. Dealers are satisfied with price list of 1AYPEE cement.
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Dealers most prefer 1aypee cement, 38o of the dealers most prefer most prefer Prism, 5o of the dealer prefer ACC and 2o prefer Birla. Dealers are satisfied with price list of 1AYPEE cement.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
OPTION PERCENTAGE JAYPEE ACC PRISM BIRLA 55 5 38 2
55 of the dealers most prefer 1aypee cement, 38 of the dealers most prefer most prefer Prism, 5 of the dealer prefer ACC and 2 of the dealer prefer Birla. It shows that maximum dealer most prefer 1aypee cement
reference !aypee ACC rlsm 8lrla
Q2. Do you prefer jaypee cement? Yes No
OPTION PERCENTAGE YES NO 68 32
68 of the dealer prefers 1aypee cement and only 32 of the dealer not prefers 1aypee cement. It shows maximum dealer support 1aypee cement.
fee yes no
Q3. Do you want to take dealership 1AYPEE cement? YES NO ALREADY HAVE
OPTION PERCENTAGE YES NO ALREADY HAVE 5 40 55
55 of dealers have dealership of 1aypee cement and 5 of the dealer wants to take dealership of 1aypee cement and 40 don`t want to take dealership of 1aypee cement
efersh| yes no alredy have
Q4. Do you like the quality of 1AYPEE cement YES NO OPTION PERCENT AGE YES NO 77 23
77 of the dealer and builders like the quality of 1aypee cement and 23 of the dealer doesn`t like quality of 1aypee cement. It shows the better quality of 1aypee cement.
;f|t yes no
Q5. Are you satisfied with packaging of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 88 12
88 of the dealers are satisfied with the packaging of 1aypee cement.
fckf|n yes no
Q6. Are you satisfied with price list of 1AYPEE cement? YES NO OPTION PERCENTAGE Y ES NO 100
Everyone mean 100 dealers are satisfied with thw price list of 1aypee cement. It shows that price of 1aypee is reasonable
r|ce yes no
Q7. Are you satisfied with discount schemes of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 82 18
82 OF THE DEALERs are satisfied with the discount schemes of 1aypee Cement.
|scont Scheme yes no
Q8. Are you satisfied with the agent of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 70 30
70 of the people are satisfied with the agent of 1aypee cement rest 30 are not satisfied. It shows that agent of 1aypee cement are doing hardwork.
ent yes no
Q9. Are you satisfied with facilities of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 92 8
92 of the dealers are satisfied with the facilities of 1aypee cement, like transportation facilities . 8 of the dealers are not satisfied because of supply, but it is not fault of 1aypee, it is general problem of demand and supply.
fc||t|es yes no
Q10. Are you satisfied with advertisement campaign of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 100
Everyone mean 100 of the dealer, consumer, builders like the advertisement of 1aypee Group. Mr .Sachin Tendulkar is the brand ambassador of 1aypee in advertisement 1aypee shows all the thing related to 1aypee which touch the heart of people.
ert|sement yes no
Q11. Are you satisIied with promotion strategies oI JAYPEE cement YES NO OPTION PERCENTAGE YES NO 85 15
85 of the dealers are satisfied with the promotional activities of 1aypee cement, wall writing, banners, etc. and 15 are not satisfied with the promotional activities. It shows the promotional strategies of 1aypee are too strong
romot|on Strfte|es yes no
Q12. Are you satisfied with service of 1AYPEE cement? YES NO OPTION PERCENTAGES YES NO 95 5
95 of the dealers are satisfied with the services of 1aypee
Ser|ce yes no
Q13. Through which brand you earn most profit? JAYPEE ACC PRISM BIRLA OTHER
55 of the dealer earn profit from 1aypee cement, 38 of the dealer earn profit from Prism, 5 from ACC and 2 from Birla. It shows that maximum dealer earn profit from 1aypee cement rof|t !aypee rlsm 8lrla ACC CLher OPTION PERCENTAGE JAYPEE PRISM ACC BIRLA OTHER 55 38 5 2 -
Q14. To which brand consumer attract most? JAYPEE ACC PRISM BIRLA OTHER
OPTION PERCENTAGE JAYPEE ACC PRISM BIRLA 52 5 40 3
52 of the people attracts towards 1ayee cement, 5 toward ACC cement, 40 towards Prism and 2 towards Birla. It shows consumer like jaypee.
ttrfct|on !aypee ACC rlsm 8lrla
Q15. Are you satisfied with the social work of 1AYPEE cement YES NO OPTION PERCENTAGE YES NO 100
100 of the dealers are satisfied with the social work of 1aypee Group like tree plantation in city, donating fund to charity, developing the city, funding for street lights etc.
Soc|f Work yes
Q16. Is 1AYPEE is promising/reliable? YES NO OPTION PERCENTAGE YES NO 95 5
95 of the dealers think 1aypee is reliable/ promising.
e|f|t yes no
Q17. Are you satisfied with gift/award schemes of 1AYPEE cement? YES NO OPTION PERCENTAGE YES NO 75 25
75 of the dealers are satisfied with the gift/ award scheme of 1aypee cement.
fr$ G|ft yes no
Q18. Do you have good relation with 1AYPEE? YES NO OPTION PERCENTAGE YES NO
92 8
92 of the dealer and builders have good relation with 1aypee. 8 have not good relation with 1aypee because of misunderstanding
eft|onsh| yes no
Q19. Do you want to switch to other product? YES NO OPTION PERCENTAGE YES NO 3 97
97 of the dealers don`t want to switch to other product, because of brand loyalty and 3 of the dealer want to switch to other product, these are not of 1aypee. These are dealer of ACC, Prism, birla who want to switch to 1aypee
People consume 1aypee cement more than other. And 1aypee is the brand who cover the market more than 50 .
S|tch yes no
CONCLUSION
Product: O It should Iocus on the issue with the weight oI cement bags. O Packing should, Iully sealed with tag. O Colour should be lightened.
Price: O Prise is good and every one like it.
Place: O ield oIIicers visited the shops regularly and have good relation with dealers. O It should Iocus on increasing eIIiciency oI distribution channel by speeding the processalers .
Promotoion:
O Jaypee cement should Iocus on loyalty oI customers. O No. oI meeting with dealears and consigness should be increased. O It should provide more giIt to motivated and consigness. O More Iocus on cash discount Iollowed by bonanza scheme and quality discounts.
O In advertisement mediums it should more Iocus upon local activities sponsorship. O It should Iocus on higher level sales promotion and schemes should be properly executed. O Regularly.
SUGGESTION
O Advertisement should be done with hosrdilings &wall paintings. O Dealership should be clear with price with no discrimination at all. O More advertisement is required to clear customer douts. O More meeting with mason are required.
O ield oIIicer should contact customers and dealear regularly. O Distribustion oI useIul items like karni, basuli , etc. should be distributed as giIt to masons. O Heavy
Michael Milakovich - Improving Service Quality in The Global Economy - Achieving High Performance in Public and Private Sectors, Second Edition-Auerbach Publications (2005) PDF