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Seminar Report On Disciplinary Process At Big Bazaar At Raipur Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSTY BHILAI (C.G.) Session 2011-12

Supervision By Prof. C. S. Reddy Faculty of Managment

Submitted by Deepika Jaiswal Roll No. 5053610136 MBA III Semester Section C 2011 DEPARTMENT OF MANAGEMENT

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Disha Education Society) Satya Vihar, Vidhansabha-Chandrakhuri Marg, Mandir Hasaud,

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CERTIFICATE

This is to certify that Miss. Deepika Jaiswal Of DIMAT has successfully completed the Seminar Report in partial fulfillment of requirement for the award of MBA Degree prescribed by CSVTU, Bhilai.

This report is the record of authentic work carried out by the student during the academic year 2011 -2012.

Prof. C. S. Reddy Internal Guide

N. H. Deshpande Director

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DECLARATION

I the undersigned solemnly declare that the seminar report work entitled Disciplinary Process At Big Bazaar At Raipur, is based my own work carried out during the course of my study under the supervision of Prof. C. S. Reddy

I assert that the statements made and conclusions drawn are an outcome of the report work. I further declare that to the best of my knowledge and belief that the seminar report does not contain any part of any work which has been submitted for the award of any other degree/diploma/certificate in this University or any other University.

___________________ ___________________ (Signature of the Candidate) Deepika Jaiswal Roll No.:5053610136

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ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude toward my faculty guide Prof. C. S. Reddy for his invaluable guidance. It would have never been possible for me to take this project to completion without his innovative ideas and his relentless support and encouragement. I consider myself extremely fortunate to have had a chance to do report under his guidance. In spite of his hectic schedule he was always approachable and took his time off to attend to my problems and gave the appropriate advice. It has been a very enlightening and enjoyable experience to work under him. My heartily thank to Mr.. N.H. Deshpande Sir for giving me the opportunity to do this report work and also for his support and guidance to complete this report. I would like to thank my parents for taking me to this stage in life; it was their blessings which always gave me courage to face all challenges and made my path easier. I also thankful to the almighty, the library, my friends and all the despondence, for helping me to complete my seminar report.

_______________________ (Signature of the student) Deepika Jaiswal Roll.No. 5053610136 MBA. III Semester Section c

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ABSTRACT

Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a first mover advantage in an upcoming sector. In India, that advantage goes to BIG BAZAAR. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study its Disciplinary Process At Big Bazaar. The project titled Disciplinary Process At Big Bazaar At Raipur helps us to understand the effect of Disciplinary Process which is responsible for attracting customer towards big bazaar.

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Table of Contents

CHAPTER NO.

CHAPTER

PAGE NO.

1.

INTRODUCTION

6-7

2.

OBJECTIVE

3.

INDUSTRY PROFILE Project Fact Sheet

15-18

4. CONCLUSION 5.

25-27

28

6.

BEBLIOGRAPHY & WEBLIOGRAPHY

29

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Introduction
Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. Big bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. With the ever increasing array of private labels,it has opened the doors into the worldof fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete their customers shopping experience.\ In India most of us are not prepared for the consumerism that is setting in this country. We underestimate how many people are going to fly and that s why our airports get crowded. We underestimate how many people will speak on the phone for how many billions of minutes and therefore our cell phone networks are always congested. But the minds responsible for the huge success of Big Bazaar have captured and understood the force of consumerism that is unfolding. Big Bazaars all over India attract a few thousand customers on any regular day, and a lot more if they are offering something extra on each buy, which they normally are! And the sales force at Big Bazaar along with the executives is prepared for them. Background Of The Study Organization is set of people working together for accomplishment of a common objective. The role and responsibilities are stated clearly without any ambiguity. The positions occupied by different individuals are presented in the form of organization chart. Organizational structure is essential for continuity of the mission & co- ordinates & controls the business activities. Organization helps management to perform its actives effectively, optimum use of technological improvement growth & diversification creatively, effective use of physical resources & HR. Need for the Study This study is taken up to fulfill the requirement of M.B.A degree course of Bangalore University. The training is undertaken during July 2009 to August 2009 and the main purpose of the training is to khan the application of the theoretical aspect in our course in the corporate environment and gain firsthand experience and expose ourselves to corporate policies,ethic,culture,practices,procedures,facts about the work culture and policies of the company.

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The study is aimed at understanding hw an organization practically works in the real situation.

Scope of the study This report is based on the study conducted at Big Bazaar Raipur. It aims at understanding the companys establishment, organization structure, departments, techniques, marketing strategies and the advantages it is having over the competitors. An attempt is made to analyze the companys performance in comparison to the theoretical aspects. It aims to understand the skills of the company in the areas like technological advancements competition and in management. Limititation of the study Time limit is a major constraint. As per the company rules many information was not disclosed

Sources of Data Primary data Secondary data (a). Primary data

(a).Primary data The data collected for the first time through observation and interview metod.the data is collected by observing the working of departments and also by interviewing the managers of all the departments. It is also obtained by the help of staff members. (b). secondary data The data is collected by secondary also. The data is collected through company manual ,product brochure, company website and annual report.

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Objective of Big Bazaar

The central objective for earlier businesses of Big Bazaar w was to bring in stability and consolidation. They were built to enforce order. However, in the new era where nothing remains constant, the dominant theme for businesses needs to be speed and imagination. The new macro-differentiator can be design. Design is helping companies to sell differentiated experiences and solutions that connect with the consumer emotions. It no longer about selling products and services alone. Nor is it just about completing transactions. Every time a customer walks in, it is an opportunity to build a relationship and invite the customer to become a part of the transformational scenario. Design management is helping us position the customer at the center of every decision we take and also operate with true entrepreneurial spirit.

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BOARD OF DIRECTOR

Mr. Kishore Biyani, Mr. Gopikishan Biyani, Mr. Rakesh Biyani, Mrs. Veda Prakash Arya, Mr. Shailesh Haribhakti, Mr. S Doreswamy, Dr. D O Koshy, Mrs. Anju Poddar, Mrs. Bala Deshpande, Mr. Anil Harish,

Managing Director Whole time Director Whole time Director Director Independent Director Independent Director Independent Director Independent Director Independent Director Independent Director

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Organizational Structure (Zonal)

President

Vice President

Marketing

HR

Category Manager

Finance Manager

Operation

Manager

Manager

Head

Marketing Head

HR Head

Category Head

Finance Head

Store manager

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Store Structure

Store Manager

Assist Store Manager

Dept Manager

Human Resource

Administration

Info Tech Marketing

Visual Merchandise Cash Department Assist DM Assistant HR Team Leader Maintenance Cashier

Housekeeping Team Members

CSD (Customer Service desk)

Security

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Big Bazaar: Is Se Sasta Aur Accha Kahin Nahin !!

Big bazaar is the companys foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USPs in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmes have helped in changing the face of the Indian retailing industry..In the Big Bazaar format, average billing is Rs 500 per customer. There is a a conversion ratio of 36-37%. They get into the stores a family size of at least 3-4 people and that is nearly a virtual conversion.

Food Bazaar Wholesale prices Food Bazaars core concept is to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format stores and also the comfort to See, Touch and Feel the products. The company has recently launched an aggressive private label programme with its own brands of tea, salt, spices, pulses, jams, ketchups etc. Welcome to Central, a world of pure indulgence.

Central represents the companys foray into seamless malls formats. Central will provide customers the opportunity of choosing from amongst the best brands in apparel, toys, books, music, sports, lifestyle accessories and more. With more than 300 brands

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and floors dedicated for women, men, youth and home, Central aims to provide customers with an array of options never seen before. At present there are 2 Centrals, one each located in Bangalore and Hyderabad, with the third mall opening.

STRUCTURE

The organization has clearly demarcated departments. These departments are as follows PANTALOON

1. Marketing and Sales 2. Finance 3. Customer Service 4. Information Technology 5. Human Resource 6. Logistics The approximate employee strength is 150. BIG BAZAAR

1. Marketing and Sales 2. Finance 3. Customer Service

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4. Information Technology 5. Human Resource 6. Logistics

The approximate employee strength is 150. COMMERCIAL

1. Accounts 2. Marketing 3. Information Technology 4. Tax and Payroll

Family focus rather than individual focus

PRIL strategy is to target family as its customer rather than individual. With Indian audience having social ethics and culture deeply rooted in them addressing the family pulls more customers into the store. Moreover, it ensures repeat purchases. This strategy of the company is reflected in all its communications and product offerings Paradigm shift in rapid roll-out

The company has aggressive grow plan to achieve scale of economy and take leadership position in this evolving industry. PRILs ability to evolve from smaller format into large format retail stores is well proven. With aggressive growth plans the company has identify many locations across the company to roll out

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stores in the future. The company plans to increase the retail space under control from 2.00 Lac in FY0102 to more than 1 million square feet over the next 3 years to emerge as a GodZilla of the Indian retail industry. Retain Values

INDIAN-NESS The core value of company is INDIAN-NESS. We believe in ourselves. The company is developing Indian model of retailing being India is unique country and the Indian customers have unique culture and value systems thats why companys is targeting family as customer rather then Individual, offers products of Indian taste, combination of own category and shop-in-shop category to offer to customer and having mix of big retailer partnering with small time shop keeper. Dedication The company is dedicated to customer satisfaction that why it have no question asked exchange policy, offering product which customer need or demand, follows inverse pyramid structure of organisation where Board of Directors is at bottom and customer service executive is on the top. Leadership The company wants to be leader and not a follower. The company has taken initiatives and taken leadership position in retailing by launching multiple formats of retailing and targeting all segments of society. Self Development The company is on the continuous process of self-development by sincere and hard work towards understanding customers, markets and products. The company has

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moved over times from apparel manufacturing to distribution to franchisee retailing to departmental format retailing to hypermarket format of retailing. The company is on the path of continuous learning and implement learnings. The company has respect for every individual whomsoever it may be thats why even employees been considered as internal customer, Suppliers/Vendors are being treated as partners in progress and company believes in relationships to delivery value to customers rather business transactions/deals Respect Introspection Introspection is the key corporate value. The company has passed through the strategic points of inflection in the short life spun so far and came out well at all the times. The company is a living organisation and always looks to itself first then others. The introspection has helped the company to move over times, from smaller format to big & multiple formats of retailing to target all sections of society. STRENGHS

During its evolution the company achieved various milestone and demonstrated innovativeness and leadership by pioneering concepts that has now become industry standards. Some of the major milestone achieved by the company in its life span of 14 years is enumerated below

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INDUSTRY PROFILE

Retail is Indias largest industry, accounting for over 10 percent of the countrys GDP and around 8 percent of the employment. Retail industry in India is at crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required break even is difficult to achieve and many of these players have not tasted success so far. However the future is promising: the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping cenres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with average age of 24 years nuclear families in urban along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.

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Some key facts: Retail is Indians largest industry accounting for over 10 percent of the countrys GDP and around 8 percent of the employment The market size of Indian retail industry is about US $312 billion. Indias Consumption Cosmos During the past decade, private final consumption Expenditure has been the key driver of economic growth in India.

Gross Domestic product $973 Billion

Government spending $ 108 Billion (11%)

Private Final consumption expenditure $592 Billion (60%)

Capital Formation $273 Billion (29%)

Utility payments fuel, transportation, electricity, water, communication and expenditure on medical and education $242 Billion

Consumption spending $350 Billion

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Fashion 9.5% $33.2 billion Food 62% $217 billion

Fashion Accessories 5.5% $22.5 billion

Consumer Durables 4% $14billion

Books & music 1.1% $3.9 billion

Consumption spending $350 Billion

Furniture 3.4% $ 12 billion

Telecom 1.8% $6.3 billion

Leisure & Enterainment 7.9% $28 billion

Health Beauty & Pharama 3.8% $13.3 billion

Soures- central statistical organization Advance Estimates 200708images retail mckinsey & co.

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Big Bazaar hypermarket comes to Raipur in Chhattisgarh

Raipur, India, July 19, 2007 - Pantaloon Retail (India) Limited, a part of the Future Group, today announced its entry in the State of Chhattisgarh with the opening of its largest chain of hypermarket store BIG BAZAAR in Raipur city. Widely known for its unbelievable pricing and unmatched offers throughout the year, the popular Big Bazaar will cater to the entire household needs of the citizens of Raipur city. Spread over an area of 51,000 sq.ft, Big Bazaar located at City Mall 36, is Raipurs first & biggest hypermarket store and promises to offer a never before shopping experience. With todays launch, Pantaloon Retail (India) Ltd. now has a total of 60 Big Bazaar and 91 Food Bazaar stores across the country. Trusted by millions of family across the country, Big Bazaar will bring value to customers shopping, with its unmatched offers, discounts and unbelievable round the year promotions on all categories be it personal care products, garments, footwear, toys, home dcor, home utilities, kitchen utilities, packed food, pulses, fruits or vegetables, groceries and many more. Says Mr. Sandeep Marwah, Business Head, East Zone, Pantaloon Retail (I) Ltd., "Big Bazaar will bring convenience plus rich shopping experience to the people of Raipur. We are a consumer-driven company and this is evident in every aspect of Big Bazaar. We ensure that all our Big Bazaar stores will fulfill the needs of the entire household under one roof. Big Bazaar maintains stringent procurement norms and quality control measures to ensure quality products sold at every Big Bazaar stores. We are confident of our offerings both in quality and competitive pricing, which has earned us the trust of millions of family across the country, added Mr. Marwah.

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The Raipur Big Bazaar will also have following categories/section devoted to specific products:-

Food Bazaar : All food items, pulses, grains, fruits, vegetables M-Bazaar: A mobile shop offering latest and affordable handsets.

Star & Sitara : Unique beauty products for men and woman

Depot :

Book shop offering novels, cassettes & CDs, stationeries, books.

Tulsi: products.

One stop shop for allopathic, ayurvedic and homeopathic medicinal

Navaras:

A fine 22 carat pure gold & diamond jewellery brand shop.

Apparel : formals

For Ladies, Mens, Kids for all season. Western, ethnic, casuals &

Appliances:

All Kitchen Appliances like Mixer Grander, Toster, Microwave, Juicer etc

GM-Home:

Entire range of kitchen need, Utensils, Plasticswear, Home-linen

GM-Fashion: Accessories, Luggage, Gift items and many more

Furniture Bazaar: Offers an entire range of Home Furniture at affordable pricing.

Electronic Bazaar : Offers the best deals in branded electronic goods & appliances.

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Operations:-

The Big Bazaar Store in Raipur Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Familycentres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products.

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Disciplinary Process For too many employers, taking disciplinary action is a last resort, something that is avoided until the need becomes so severe. In practice, disciplinary matters will be arising in the workplace regularly, and employers need to deal with them confidently & promptly. In most cases, the action necessary will be little more than a quiet word to encourage improvements in the employee, but by taking firm, clear, reasonable action in a timely manner, employers will maintain control and be ready to escalate the disciplinary matter when the need arises. It should be remembered that the main function of a disciplinary process is not to sanction or penalise the employee, but to identify failings and address these, expecting to see improvement in the conduct and/or performance. Therefore, neither employers nor employees should be concerned about a disciplinary process in appropriate circumstances. Advantages of Using a Good Disciplinary Policy

Clearly established guidelines for the conduct, behaviour, and performance of employees Help protect the employer against claims of wrongful or unfair dismissal Improvements in morale among all employees, where equal, fair, and proportionate treatment is applied.

When to Follow a Disciplinary Policy Employers should take action in accordance with their disciplinary policy for all events that arise, no matter how big or small: from the employee caught spending five minutes updating a social networking page, to the employee holding conversations about the latest developments in their favourite soap while getting a coffee, to the employee caught stealing company property, or the employee attending work under the influence of intoxicating substances; each case warrants disciplinary action, while the action taken should be proportionate to the circumstances, aimed at improving the conduct of all staff in your employment. By acting in accordance with the disciplinary procedures in all cases, no matter how small, employers will quickly become more comfortable with them, and employees will learn to expect this response which will often not be particularly difficult for them to cope with. For assistance on disciplinary procedures, to get your policies reviewed, or to request a policy for your employment, contact Employment Law Clinic:

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Conclusion
1.Big Bazaa is undoubtedly the number one retailer in india. It has built a very emotional and cordial relationship with its customers. It is also very intending to build long term relationship with all its stakeholders which is very essential for a successful business venture. 2. it is observed that the organization hierarchy is professional as all the departmental managers directly report to the store manager who in turn reports to the zonal Head. 3. Big Bazaar with 25 years of experience in the field of weaving fabrics, is the leading apparels and fashion fabric company. 4.There exist a healthy and positive relationship between employee and managers. 5.The employees their responsibilities wholeheartedly, accept that it is their responsibility to carry out a part of the activities of the company and they will be held accountable for the quality of their work. 6.working environment is good and also various facilities provided helps in motivating the employees.

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Biblography

www.futuregroup.com

www.google.com

www.wikipedia.com