Professional Documents
Culture Documents
Tim Jackson
t.jackson@surrey.ac.uk
• needs-satisfaction;
• identity formation;
• status and distinction;
• conspicuous consumption;
• social/sexual selection;
• social practice and routine;
• social cohesion and belonging;
• dreaming and hedonic desire;
• negotiating the sacred and the profane;
• the pursuit of meaning
‘cathedrals of consumption?’
Consumption: Key Lessons (1)
Taxes and
incentives
Tastes and
Information preferences
Private costs
and benefits
Consumer Behaviour
Beyond Rational Choice
Social and
Some models of consumer behaviour
Second-order
self-conscious
emotions focus on internal antecedents of
behaviour (values, attitudes, intentions);
moral values and
Goal
standards
feasibility
Social
identity
Anticipated
others focus more on external factors
(incentives, norms, constraints).
positive emotions
Anticipated
negative emotions
Trying
Making sense of behaviour inevitably
Perceived
Outcome
expectancies
Attitudes
Subjective
norms
behavioural
control and self-
efficacy
requires a multi-dimensional view which
Unconscious
cerebral initiatives
and somatic
Normative
Goal-directed
behaviour
incorporates both internal and external
marker effects Behavioural
beliefs and
beliefs and
evaluations
motivation to
comply elements. In particular, a useful model
Goal attain-
has to account for:
Feedback
ment/failure
Situational
forces
• motivations and attitudes;
The Grand Unified Theory of everything? • contextual factors;
• social influences;
• personal capabilities; and
• habits.
Social and
self-conscious
emotions
Second-order
moral values and
Goal
standards
feasibility
Social
identity
Anticipated
positive emotions
Anticipated
negative emotions
Trying
Perceived
Outcome Subjective behavioural
Attitudes
expectancies norms control and self-
efficacy
Unconscious
cerebral initiatives Goal-directed
and somatic behaviour
Normative
marker effects Behavioural
beliefs and
beliefs and
motivation to
evaluations
comply
Goal attain-
Feedback
ment/failure
Situational
forces
Norms
Self-concept
Frequency of
Habits
past behaviour
Consumption as Social Practice
Actors Human Action Social Practices Structures A long debate in the social sciences
about the relative influence of human
Cooking
agency and social structure
Lighting culminated in the development of
Systems of Provision
Giddens' (1984) structuration
Lifestyles
Discursive and
Rules and
practical
consciousness
Showering
resources theory which attempts to show how
Driving
agency and structure relate to each
other.
etc..
• UK Round Table on
Sustainable Consumption.
• Remove barriers
• Give information
• Provide facilities
Approach evolves
• Provide viable alternatives
as attitudes and
• Educate/ train/ provide skills
behaviours
• Provide capacity
change over time
Enable
• Reward schemes
Catalyse • Deliberative fora
is the package enough to
• Recognition/social Encourage break a habit and kick start
Engage • Personal contacts/
pressure – leagues enthusiasts
tables change?
• Media campaigns/
• Penalties, fines & opinion formers
enforcement action • Use networks
Changing Exemplify
• Leading by example