Dharani - Fashion Designer

Email: itsmedharani@yahoo.com Mobile No: 07737212747

Summary
JOB INTEREST
Full Time • Over 3years of fashion Industry experience, in Designing,
Merchandising and Marketing.
(I also Consider for Contract or • Excellent computer skills, in particular Photoshop and
Part Time jobs) Illustrator CS.
• Designer for George – ASDA womenswear for woven &
Salary: Negotiable
jersey tops (size 8-16).
Relocate: Anywhere in the U.K / • Merchandised for the brands Tommy Hilfiger, GAP USA &
USA NATALIA for a year.
• Worked as a junior designer for the top French retail
Email brands for a year. Designed for men’s & womenswear
depending upon the clients requirements.
itsmedharani@yahoo.com • My works can be viewed at
dharanir.devi@gmail.com http://www.esnips.com/web/mydesignwork
• My designs were marketed in France & UK retail brands
like GEORGE, CRIMINAL CLOTHING UK, DDP, OXBOW,
Contact Phone LEIKO, LIBERTO, REPLAY and CRIMINAL CLOTHING UK.
• A commercial womenswear designer (age16 -35years),
(044) 07737212747
designed Cardigan Jackets, Printed Skirts, Woven Blouse,
Present Address Leather coats, Jersey dress and more.
• Skilled in translating key catwalk trends into commercial
116, Wellhead lane, products
Perry Bar, • Designed 25 highly embellished womenswear garments
Birmingham, and marketed them in Singapore ‘Mustafa Plaza’.
West Midlands • Graduated MA Fashion (Sep 2006) and jointly worked as a
B42 2SY
UK
design assistant for a French brand ‘LEIKO’ womenswear.
• Experience in pattern drafting, Graphic designing, Textile
Personal Data print and surface designing, sewing, draping, fashion
illustration, garment washing technique, embroidery
Father’s Name: Rangabashyam development & sourcing trims and components.
• Costume designed for UK music band artists
Date of Birth: 01st Apr 1983 ‘Psychemodo Productions’ screened in M TV.
• Have an excellent technical understanding of patterns and
Sex: Female.
garment construction
Nationality: Indian.
Skill Sets
Marital Status: Single.
Toile Making, Grading, Garment
Primary Skills
Qualification: MA Fashion Design styling, Hand Illustrating
Mac ,Windows NT, XP Professional
Operating
Languages: English, French
Systems
Passport: E 5769572 MS Word, MS excel, MS PowerPoint
Microsoft
Products
ADOBE Illustrator (CS), Photoshop
Designing Tools
(CS), Image Ready (CS), Corel Draw
Graphic Suite and Macromedia Free
hand MXa
Designing, Merchandising and
Domain
Administration
Knowledge
Flash MX , Swish 3.0, CAD
Basic
knowledge
Tools
Internet Explorer 6.0, GURBER
Others
ACCUMARK
 Dharani - Fashion Designer
Email: itsmedharani@yahoo.com Mobile No: 07737212747

Work summary:
1. Designation: Designer (Freelancer)

Company: LEIKO ( a French couture brand, womenswear based in Lyon-France)

Duration: 6 Months (Feb 2006 to Sep 2006)

Work Summary:
• Travel to Paris to attend trade fairs & shows with the Design team
• Assist design Head to report trend information by collecting
images from trade fairs, magazines, internet and visiting many
retail stores.
• Design commercial yet innovative designs.
• Assist in presenting shows and other visual display for the brand.
• Assist in developing mood boards and sketch boards.
• Communicate with suppliers and manufactures when required.
• Combined these projects with my final MA SHOW ‘06 in UK.

2. Designation:

Company: Designer womenswear

Duration: GEORGE (UK Retail Brand, Wal-Mart co-brand )

Work Summary: Contract 70 days -Freelance (June–Aug ’06)

• Assist in designing CAD illustrations.

• Develop ‘Look Book’ for the season.
• Design womenswear – woven & Jersey range.
• A good sense for color and print details.
• Design spec sheets and technical illustrations.
• Design hand sketch illustrations.
3. Designation:

Company:
Costume designer ( Freelancer)
Duration:
Psychemodo Productions, U.K
Work Summary:
(Aug till date)

• Costume designed for a U.K music band artist, a charity video for
‘WATER AID’. This video will be screened in M TV in Jan ’07.
• Worked closely with the film director and the artist.
• Propose colors, concepts and styling for band artist.
• Attend production meetings.
 Dharani - Fashion Designer
Email: itsmedharani@yahoo.com Mobile No: 07737212747

4. Designation: Assistant Designer for Women’s wear (F.T)

Company: Fashion International ( a buying office in India catering for most of the
European retail brands)

Duration: 1 year (Aug 2004 to Aug 2005)

Work Summary: •
Designed for womenswear collection for summer and winter “05”.
•
Develop CAD designs for technical detail drawings for garment
construction and style detailing.
• Appreciated for good design trend for color/styling.
• Designed 25-30 styles per season. Designed Cardigan Jackets,
Printed Skirts, Woven Blouse, Leather coats, Jersey dress and
more. I had also designed few belts and bags.
• Designed graphic art work for my collection and textile print
designing.
• Created fabric, mood and color presentation board.
• Developed woven, knit, jersey and leather wear collection.
• Create specification sheets and technical packs for my designs
and assist in sample pattern making.
• Attend fittings and sample production meetings
• Attend buyers meetings and showcase our design collection.
• Organize file approval sheets and design spec sheets.
5. Designation: Junior Merchandiser
• Report to(F.T) Merchandisers with updates on buyer sample selections
and project.
Company: S.M•APPARELS
Worked for (a French
well renowned garment
retail brands like manufacturing company
Jules, DDP, Kenzo, in
Oxbow,
South India)
Liberto, Creeks, Desigual and Criminal Clothing UK.
• Travel around India for inspirations and sourcing new fabrics and
Duration: 12 Months (Sep 2003 to Aug 2004)
components.
Roles &
Responsibilities: • Merchandised for American brand ‘Tommy Hilfiger’, ‘Gap’ and
Work Summary:
• Indian domesticand
Communicate brand ‘Natalia’
send women’sforformal
instructions and construction
sample casual wear to
for two seasons (Winter “03” and Summer “04”).
vendors within India.
• Prepare status report about delivery dates, package details and
• sourcing and researching through magazines, attend trade fairs &
other issues.
shows both UK & International
• Planning & preparing sales and stock plans.
• Manage and follow up time plan for Collection.
• Interact with HR department and confirm all patterns with grading
•• Detailed
Estimate sketching
time plan and designing and
for production for womenswear
sent request collection
to the
• Work with pattern
production manager. makers and sample makers.
•• Analyze
Run designandroom tasks.current performance to improve future
challenge
• trading
Approve garment trim, construction details, and fit with the
Roles & technical and design team.
Responsibilities: • Order
Attendfabrics
fittings;and trims
follow upfor
onbulk manufacturing.
changes and fit corrections.
• Deliver
Have an sales spec andtechnical
excellent Margin plans for all channels
understanding of to market and
patterns
within
garmentourconstruction
segment team.
• Merchandising and control the flow of stock
• Manage Stock and allocate to stores.
• List detailed CMT charges and evaluate the retail product price for
each style.
• Liaise with Far East and India
• Approve mocks, washes, trims and other detail for proto samples.
• Create and record all specification sheets, proto sample approvals
and email comments.
• Time plan for production and delivery of goods.
• Work in a fast-paced, dynamic environment with strong
communication and negotiation skills to ensure the success of my
range
 Dharani - Fashion Designer
Email: itsmedharani@yahoo.com Mobile No: 07737212747

6. Designation: Assistant Designer (P.T)

Company: CHAITANYA RAO (a famous prêt a porter designer for women’s party wear as
well a Bollywood costume designer for top celebrities in India)
Duration:
6 Months Apr 2003 – Sep 2003
Work Summary:
• Designed individual collection with color range based on the
clients request order for custom made designs.
• Proposed new concepts and ideas for collection.
• Have constant awareness of trends and fashion shows for
Commercial Retail brands and Haute Couture.
• Work at the backstage with International models and stylist to
present Lakme 2003 summer collection in India.
• Regularly visit the workshop unit, absorb all the sample status
clearly, and report them to the head designer.
• Attend all trade fairs and shows in India and report to the head
designer.

Internships
Leiko (womenswear haute couture, France) Feb 26, 2006 (1week)
• Jointly worked as assistant buyer for the brand ‘Leiko’ and select
fabrics for their summer “07” collection.
• Assisted in designing with the senior designers for summer 07
collection in Paris and attend trade fair ‘Premiere vision’ in Paris.
Ratha Overseas & co (Garment Manufacturer, India) Apr 20,
2002(3months

• Trainee Merchandiser
• Gained knowledge in Production Merchandising and garment costing.
Levis Strauss & co (Retail store) Jan 5, 2002 (3
months)
• Visual Merchandiser
• Stylist and Photographer
 Dharani - Fashion Designer
Email: itsmedharani@yahoo.com Mobile No: 07737212747

Trade Fairs and Shows Attended

• Premier Vision (Paris) Feb ’06
• Expofile (Paris)
• Indigo nation (Paris)
• Pure womenswear (London) Assisted for A French Brand ‘LEIKO’
• Premier Kids (NEC, Birmingham)
• Clothes show (Birmingham)
• Lakmé Fashion week (India) Assistant designer
• TATA leather show (India) Assistant designer

Education and Training

 MA FASHION DESIGN – UCE, Birmingham, UK (2005-2006)

First Class
 Diploma in Apparel and Textile technology (2004 – Part time)
Distinction, Student of the year award.
 BSc Fashion technology - Bharathiyar University, India (2000-2003)
First Class

Place: Birmingham, UK - Dharani Devi.R

References:

1. Dr. Colin Gale

Dept Head of Fashion and Textile Design
UCE Birmingham Institute of Art & Design
Corporation Street
Birmingham B4 7DX
UK

www.uce.ac.uk
E-mail: colin.gale@uce.ac.uk
Ph: 0121 331844

2. Mr. Sai
Head Designer
Fashions International
35, Kalaimagal Nagar
Chennai 30
India

www.fashionsinternational.com
E-mail: sai@fashionsinternational.com
Ph: (091(44) 9841 267520
 Dharani - Fashion Designer
Email: itsmedharani@yahoo.com Mobile No: 07737212747

3. Mr. Nanda Kumar

Senior Merchandiser
S.M Apparels Pvt, Ltd
45-A Main road, Vela Cheri
Chennai 42
India

www.smapparels.com
E-mail: nandhass@hotmail.com
Ph: (091(44) 9840 943756