Out of this world: Eclectic New Business promises to put Sparkle into Christmas Stockings Exquisite craft meets

space age technology this week, as new shop Doublemoon lau nches in the heart of the capital on Wednesday 9 November just as Londoners prep are for the Christmas shopping blitz. London, UK, November 08, 2011 -- Exquisite craft meets space age technology this week, as new shop Doublemoon launches in the heart of the capital on Wednesday 9 November just as Londoners prepare for the Christmas shopping blitz. Located in Pimlico, just a stones throw from the main transport hub of Victoria s tation, Double Moon is the creation of Italians Emiliano and Deborah. The couple , originally from Rome, were drawn to the multicultural nature of the UK capital in 2008, bringing with them their individual passions for jewellery and audiovi sual technology. From 4pm til 7pm on Wednesday, shoppers will be invited to browse alongside VIP guests, press and community leaders, taking in the unique collections showcased by Doublemoon, and seeing for themselves how the business name embodies the warm relationship between the Italian couple, the ethereal nature of the jewellery pi eces, and the space-age technology. "We love space, and in particular the beauty of the moon," says Deborah. "And we wanted to capture this in our business. We want to be part of the community, th e way the moon is visible to everyone, and we wanted to convey that same sense o f dreamy wonder that the moon inspires to everyone who walks through our doors." Deborah has brought together the cream of UK talent in jewellery design, from Gi ll Gallway-Whiteheads fine wire pieces, to Jian Londons high-end innovative design s, to Gemmological Association Fellow David Howards signature Tyre Rings, and man y more. Meanwhile Emilianos passion for music is showcased in partnership with th epleasurehome, experts in seamlessly integrating features such as home cinema, h i-fi and multi-room audio into any home or space. "As Italians, a sense of community is very important to us," says Emiliano. "We are committed to supporting the local area and showcasing UK designers and brand s." Doublemoon place their community at the heart of everything they do, and the eve nt is sponsored by an array of local businesses who have warmly welcomed the new arrival: Art of Tapas, the Original Mekong, cake makers We Live In Dreams, Dove rs Flowers, Volpe, Olive Kay, Chase Specialist Dry Cleaners, Dolphin Fitness Clu b, Buckles and Brogues, Art of Spa, Kita Noir and N J Jelley Photography. As a thank you for the support of local retailers and customers, Doublemoon are pleased to extend a 20% discount on all purchases in-store and on their website. See the launch invite for details. Contact : Warren Knight Gloople Limited 151-153 Curtain Road Shoreditch London EC2A 3QL 020 3384 6315 warren@gloople.co.uk http://www.warrenknight.co.uk