TABLE OF CONTENTS

S.No

Particulars Chapter

Page number

1.Introduction (Theoretical Foundation, Evolution of subject and its Dimensions 1.1 Executive summary 1.2 Introduction 1.3 Theoretical Foundation 1.3.1 Online Shopping in India 1.3.2 Rising connectivity 1.3.3 Factors that Boot Online Shopping in India 1.3.4 Few Facts about Online Shopping

12

10 12 14 14 14

15

1.3.5 Changing Attitude Towards Online Shopping

16

2 3

Review of literature Need,Objectives ,Scope & Methodology 3.1 Need 3.2 Objective 3.3 Scope of Study and Methodology 3.3.1 Scope of Study 3.3.2 Research Methodology 3.3.3 Research Strategy 3.3.4 Descriptive research method 3.4 Sample Design 36 36 36 37 39-44 45-58 63-67 63 64 5 34 35

18-32 33-36

Data analysis [factor analysis through spss] 4.1 Pie charts

Summary ,Conclusion ,Limitations & Recommendations 5.1 Summary

5.2 Conclusion 5.3 Limitations& Recommendations 6 7 References Appendix,(Questionnaire.Terms, Abbreviations,Documents,Performa,Financial Statements 65-69 69-73 74-78

Table of figures S.NO Particular Chapter 4 Page no

Fig 1.1 Fig 1.2 Fig 1.3 Fig 1.4 Fig 1.5 Fig 1.6 Fig 1.7 Fig 1.8 Fig 1.9 Fig 2.0 Fig 2.1 Fig 2.1 Fig 2.2 Fig 2.3 6

40 40 41 42 43 44 45 46 47 48 49 50 51 52

Table of Figures

S.No

Particular

Page No. Tables No .

Table 1.1 Table 1.2 Table 1.3 Table 1.4

60 60 60 60 60

Table 1.5 Table 1.5 Table 1.6 Table 1.7 Table 1.8

60 60 60 60 60 60

Table 1.9 Table 1.10 Table 1.11

62 62 62 62 7

Table 1.12 Table 1.13 Table 1.14

63 63 63

CHAPTER-1
INTRODUCTION TO SUBJECT

1.1Executive summary
The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers.

This project is a part of study, and focuses on factors which online Indian buyers keep in mind while shopping online. This research found that information, perceived usefulness, ease of use; perceived enjoyment and security/privacy are the five dominant factors which influence consumer perceptions of Online purchasing.

Consumer behavior is said to be an applied discipline as some decisions are significantly affected by their behavior or expected actions. The two perspectives that seek application of its knowledge are micro and societal perspectives.

The online purchasing behavior of online shoppers and factor influencing online shopping behavior and its future perspective. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, also to conduct satisfaction surveys with ahead in

to sell the product, to take feedback and customers.

Customers use the Internet not only to buy the product online, but also to

compare prices, product features and after sale service facilities they will receive if they 10

purchase the product from a particular store. Many experts are optimistic about the prospect of online business.

In addition to the tremendous potential of the E-commerce

market, the Internet

provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer

commerce should not lose confidence. It has been more than a decade since business-toconsumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain Econsumers behavior from different perspectives. Many of their studies have factors or assumptions which are based on the traditional models of consumer behavior, and then examine their validity in the Internet context.

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1.3Theoretical Foundation
The Internet has developed an into a new distribution channel and online transaction are rapidly increasing. This has created a need to under how the consumers perceive online purchasing. Price, Trust and Convenience were identified as important factors. Price was considered as to be a most important factor for a majority of the students. The internet has created a paradigm shift of the traditional way people shop. A consumer is no longer bound to opening a times or specific location. So he can become active at virtually any time any place and purchase the products or services. The internet is relatively a new medium for communication and the information exchange that has present in everyday life. The number of internet user is constantly increasing which is also signifies that online purchasing is increasing. The rapid increasing is explained by the consumer behavior. The internet is considered a mass medium that provides the consumers with purchase characteristics as no other medium. Certain

characteristics are making it more convenient for the consumer compared to the traditional way of shopping, such as the ability to any time view and purchase products visualize the needs with products and discuss products with other consumers. Online shopping is the process of consumer go through the when they decide the shop on the internet. The internet has developed into a new distribution channel and the evaluation of this channel. E-commerce has now identified. Using the internet to shop online has become 13

one of the primary reasons to use the internet combined with searching for products and finding the information about them. Therefore internet develop the h Companies use the Internet to also

convey, communicate and disseminate information, to sell the also to conduct satisfaction surveys with customers.

product, to take feedback and

Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. Due to the rapid development of the technologies surrounding the Internet, a company that is interested in selling products from its web site will constantly has to search for an edge in the fierce competition. Since there are so many potential consumers, it is of the out most importance to be able to understand what the consumer wants and needs.

1.3.1Online Shopping In India

It is a fact that a great online shopping revolution is expected in India in the coming years. There is a huge purchasing power of a youth population aged 18-40 in the urban area.

1.3.2Rising Connectivity
If we observe the growth of Internet Subscribers from the above graph, it is getting doubled year by year. The usage of internet in India is only 4% of the total population. This is also getting increased day by day as the costs of computers are decreasing and net penetration is increasing. The cost of internet usage is also getting lower, with good competition among the providers. Wi-Fi & Wimax system has also started in India. This will increase the usage as it goes more on wireless internet. Indians are proving every 14

time that they can beat the world when it comes to figures of online shopping. More and more Indians are going to online shopping and the frequency of Indias online buying is crossing the overall global averages.

1.3.3Few Factors That Boost Online Shopping in India

Rapid growth of cybercafs across India Access to Information The increase in number of computer users Reach to net services through broadband Middle-class population with spending power is growing. There are about 200 million of middle-class population good spending powers. These people have very little time to spend for shopping. Many of them have started to depend on internet to satisfy their shopping desires

1.3.5 Changing Attitude towards Online Shopping:

Awareness, Future Demand Focus for Emerging Markets & Current Issues Malls springing up everywhere and yet people are E-shopping! And not in small numbers either. Consumers are more rational nowadays and have ability to get the choices from the market. Awareness among the consumers is spread through internet. The number of internet users is increasing day by day which attracts people who have an option to buy online. It was never thought that Indians would go in for e-shopping in such a big way. Ticketing, travel bookings and even books and movies seem fine to buy online. Knowing that in India sizes vary from brand to brand and quality is inconsistent, even of some electronic items, how is it that there are people buying these items online? In India there are some segments of people who have not yet tried purchasing over internet.

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CHAPTER-3
NEED, OBJECTIVES, SCOPE & METHODOLOGY

33

3.1 Need
The need of this research is to identify and get insight into what main factors the online consumer takes into consideration when most he buy products on internet what affects their shopping behaviour, basic need of this research is to find out what are the main factors affect the online consumer when considering and making a purchase over Internet.

3.2 Objective of the study

To study the online shopping behavior of customers To study the factors influencing online shoppers and consumers To study the customers level of satisfaction with regard to online shopping To examine whether customers prefer online shopping to physical stores.

3.3 Scope of the Study and Methodology 3.3.1 Scope of the study
At any given time there are millions of people online and each of them is a potential customer for a company providing online sales. Due to the rapid development of the technologies surrounding the Internet, a company that is interested in selling products from its web site will constantly has to search for an edge in the fierce competition. Since there are so many potential consumers, it is of the out most importance to be able to understand what the consumer wants and needs. The importance of analyzing and identifying factors that influence the consumer when he or she decides to purchase on the Internet is vital. Since the Internet is a new medium for there have been new demands set by the consumer. That is why it is crucial for the online retailers to know what influences 34

the online consumer. Analyzing consumer behavior is not a new phenomenon. The renowned marketing expert Philip Kotler has published several works on the topic of consumer behavior theories. These theories have been used for many years not only to understand the consumer, but also create a marketing strategy that will attract the consumer efficiently Hence, understanding and identifying the consumer is closely related to the directions a company will take with their marketing strategy. These theories can also be applied to identify the online consumer and to create certain consumer segments. However, some distinctions must still be made when considering traditional consumer behavior and online consumer behavior. Since online retailing is a new retailing medium and online consumer behavior is diverse from traditional consumer behavior, one must identify what influences the online consumer. Analyzing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers consider these factors need to be identified and taken into account by online retailers in order to satisfy consumer demands and compete in the online market.

3.3.2Research Methodology

Data for this study was collected by means of a Survey conducted in Lovely Professional University. The sample size was 100. .The Questionnaire (shown in Annexure) was used Mainly to test the model proposed for Attitude towards online shopping. The type of research was both exploratory as well as Descriptive. Likert five point scales ranging from Strongly Agree to strongly disagree was used as a basis of Questions. We took around eleven different factors by studying the existing models of consumer attitudes that play an important role in online purchase, and then proposed a model leading to online 35

shopping. This model was then tested in our research by the mode of factor analysis in SPSS.

3.3.3Research Strategy
When collecting data to approach the purpose of a research there are two ways in which the data can be collected. In order to acquire a General knowledge about the topic, secondary data is primarily used and is one of the ways by which data can be collected. The second way to collect data is the primary data collection. Usually when a study is Conducted, secondary data is not su fficient enou gh and needs to be completed with primary data which is collected by the research.

3.3.4Descriptive Research Method

We will condu ct our research in order to collect primary data and reach the objective of the Dissertation. We will also be discu ssing which different types of Methodologies that were u sed. Since our research is of descriptive character our primary intention was to collect seconda ry data and analyze it. By doing so we found the factors Price, Trust and Convenience. We then collected primary data through a survey. The main purpose of the survey was to collect data about Online Consu mer Behavior and the significance of the established factors, Price, Trust, and Convenience In order to be able to find and establish Online Consu mer Segments, Consu mer Traits and Online Behavior had to be identified. The segments were u sed in order to further 36

identify what impact the factors Price, Tru st, and Convenience have on Online Consu mer Segments.

3.4Sample Design

The factors that we intended to examine can be applied to and investigated at any population that u ses the Internet and bu ys online produ cts Online. Since there are time and resource res traints, a specific Population had to be identified in order to generalize and create relevant segments. We decided that the sample size should contain over 100 respondents and we collected answers from100 respondents. The populations for this research are the University was

university students at the Amity University Uttar Pradesh chosen on a convenience basis.

Convenience sampling involves using samples that are the easiest to Obtain and is continu ed until the sampling size that is need is reached.

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CHAPTER- 4
DATA ANALYSIS

38

Q1. TO KNOW THE AGE OF THE REPONDENTS?

AGE
0% 14% 7% 31% AGE 15-20 20-25 48% 25-30

30-ABOVE

Figure 1.1

INTERPRETATION The above diagram shows us the percentage in the age of respondents. As it shows that from age 15-20 the number of respondents are31 % and from age of 20-25 it is 48 % and from 25-30 it is 14% this is the above data which is shown by the this pie chart

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Q2 TO KNOW THE GENDER OF THE RESPONDENTS? GENDER

14

MALE 86 FEMALE

Figure 2.2

INTERPRETATION As our respondents are mostly from the hostel of Lovely professional University and the campus of university itself, we use to get more data from males as they were ready to give their experiences, it this graph itself is showing more percentage of males rather than females, the percentage of male respondents is 86% and percentage of female respondents is only 14%.

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Q3 TO KNOW THE DEMOGRAPHY WHETER RESPONDENT LIVE IN RURAL OR URBAN AREA?

ADDRESS
24

RURAL 76 URBAN

Figure 3.3

INTERPRETATION The above diagram is showing the percentage of demography of respondents and what is the percentage of respondents who lives in rural or urban region,, the above diagram is showing that 76% of the respondents are from urban areas and 24% of the respondents are from urban area.

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Q4 TO KNOW THE OCCUPATION OF THE RESPONDENTS?

0 4

10

5
OCCUPATION STUDENT PROFESSIONAL GOVT.EMPLOYEE 90

SELF EMPLOYED
OTHER

Figure 4.4

INTERPRETATION This graph help us to know the occupation of the respondents, this is to know that which segment of people are buying more products on the internet whether they are the segment of students o government employees or professional , the above graph shows that the segment of the students i.e. 90% of the students are using internet and use to buy online products.

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Q5. TO KNOW THE MONTHLY INCOME OF THE REPONDENTS?

MONTHLY INCOME

LESS THAN10000 10000-20000

20000-30000
94 30000-40000 40000ABOVE

Figure 5.5

INTERPRETATION This above graph shows the percentage of monthly income of the different respondents, and it show that less than 10000 income respondents have buyed more online products because most of them are students and they use to buy music Cds, gadgets, laptops .

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Q6 TO KNOW WHETHER RESPONDENTS HAVE THEIR OWN INTERNET CONNECTION?

35

DO YOU HAVE YOUR INTERNET CONNECTION 65

YES

NO

Figure 6.6

INTERPRETATION This graph show us the percentage of respondents who have their own internet connections, its shows that 65% of respondents have their own internet connections and 35% people dont have their internet connection.

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Q7 TO KNOW WHAT MOTIVATES PEOPLE TO DO ONLINE SHOPPING

WHAT MOTIVATES YOU TO BUY ONLINE

Column1, NO TRAVEL TO SHOP, 46, 47%

37

EASY PAYMENT
NO HIDDEN COST WIDE RANGE OF PRODUCTS NO TRAVEL TO SHOP

10

Figure 7.7

INTERPRETATION This graph shows us what motivates the people to buy internet, as from above result we found out that no travel to shop is the main thing which motivates the people to buy products online.

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Q8 TO KNOW WHETHER CONSUMERS ARE GETTING COMPETITIVE PRICE

Do you feel that the online marketers are providing competitive prices?
6 27 YES 67 NO

CANT SAY

Figure8.8

INTERPRETATION This diagram shows us that whether online marketers are giving competitive price or not and result which is came is that most of the people thought that online marketers are providing competitive prices than physical stores. And result shows 67% of people says that it provides competitive prices and only 27% people says no.

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Q9

WHAT

PRODUCTS

DDO

YOU

BUY

ONLINE?

WHAT PRODUCTS YOU BUY ON INTERNET?

20 25 BOOKS MUSIC CD'S 23

20
12

T-SHIRTS

MOBILE
LAPTOP

Figure 9.9

INTERPRETATION The above graphs gives result that most of time people use to buy books25% but the margin with other things is very less as music Cds have percentage of 20 and mobile 23%So this graph shows us this useful data .

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Q10 DO YOU FEEL THAT ONLINE SHOPPING IS BETTER THAN SHOPPING AT PHYSICAL STORE

DO YOU FEEL THAT ONLINE SHOPPING IS BETTER THAN SHOPPING AT PHYSICAL BRICK AND MORTAR STORE?
0 12

45
YES 38 NO

CAN'T SAY

Figure 10.1

After analyzing the above graph shows that the people are in favour of that online shopping is better than physical store, The percentage of people who says online shopping is better is 45% and the people who says it not good is 38 %. Still the percentage of people who says yes is more than other who says no.

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Q11 WHICH OF THE FOLLOWING STORES HAVE YOU VISITED

WHICH OF THE FOLLOWING STORES HAVE YOU VISITED ONLINE

10
4 35 e-BAY YAHOO SHOPPING 40 16 AMAZON BEST BUY OTHER

Figure 11.1

INTERPRETATION This graph shows that 35% people use to visit e-bay for online shopping,40% use to go at amazon.com because % of people who buys books is more than any other products so people mostly visits amazon.com, 16 % people do at yahoo shopping and for other people use to visit at BestBuy and others.

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WHAT FACTORS HELP YOU TO DECIDE WHICH SITE TO USE FOR ONLINE SHOPPING?

WHAT FACTORS HELP YOU TO DECIDE WHICH SITE TO USE FOR ONLINE SHOPPING?
3 18 10

17

SEARCH ENGINE PERSONAL RECOMMENDATION SPECIAL OFFERS ON SITES

32

20

ONLINE ADVERTISING
TV ADVERTISING OTHERS

Figure 12.1

INTERPRETATION This diagram shows us what affects people to buy products on internet and it shows that 32% people came to know about shopping sites through online advertisements. And they attracted towards it and start getting products from there. And 20% people decision is affected by special offers by the offers and the discounts given by the sites.

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Q13 HOW YOU MAKE YOUR PAYMETS ON THE INTERNET

HOW DO YOU MAKE YOUR PAYMENTS ON INTERNET ?

15 5 CREDIT CARD/DEBIT CARD BANK TRANFER 78 PAYPAL ANY OTHER 2

Figure 13.1

INTERPRETATION This diagram shows that mostly people uses credit card to pay their payments 78% people use to pay by credit/debit card and 5% through bank transfer and 15% through pay pal and 2 from paypal.

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Q14 HAVE YOU FACE ANY PROBLEMS WHILE SHOPPING ONLINE

HAVE YOU FACE ANY PROBLEMS WHILE SHOPPING ONLINE

14
28

YES 48 NO

Figure 14.4

This graph shows that whether people faces any problem while doing online shopping or not and the result shows that 48% people says that they have faced problem while buying online and 28% people says that they dont face any problem and 14 says that we cant say

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List of Tables
Age 15-20 20-25 25-30 30 and above Fig 1 Gender Male Female Fig 2 Address Rural Urban Fig 3 Occupation Student Professional Govt.employee Self employed Others Fig 4 Income of respondents Respondents 76 24 No of respondents 31 48 14 0 % of respondnts 31 48 14 7

Respondents 86 14

No of respondents 90 4 5 1

% of Respondents 59

LESS THAN 10000 10000-20000 20000-30000 30000-40000 40000ABOVE

94 3 3

Fig 5 Internet connection Yes No Fig 6 WHAT MOTIVATES YOU TO BUY ONLINE
EASY PAYMENT NO HIDDEN COST WIDE RANGE OF PRODUCTS NO TRAVEL TO SHOP

% respondents having internet connection 65 35

% of Respondents 37 5 10 46-47

Fig 7 Do you feel that the online marketers are providing competitive prices Yes No Cant,say Fig 8 What products you buy on internet Books Music t-shirts Mobile Laptop % respondents

67 27 6

% Respondents 24 25 12 23 20 60

Fig 9 Do you feel that online shopping is better than shopping at physical brick mortar store Yes No Cant ,say Fig 10 Which of the following stores have you visited online e-bay Yahoo shopping Amazon Best buy Others Fig 11 What factors help you to decide which site is use for online shopping Search engine Personal recomdations Special offers on sites Online advertising TV advertising Others Fig 12 How do you make your payments online Credit card/debit card Bank transfer Pay pal Any other Fig 13 Have you face any problems while shopping online % Respondents

45 38 12

% of Respondents 35 16 40 10 4

% of respondents 18 10 20 32 17 3

% of respondents 78 5 15 2

% of respondents

61

Yes No Cant ,say Fig 14

48 28 14

62

CHAPTER-5
Summary, conclusion, Limitations, Recommendations

63

Summary
The three segments that were found show a significant difference in the primary factor of concern. The general distribution showed that the factor price was the primary factor for the entire population sample, and that second factor was trust was closely followed by convenience. When we segmenting the respondents through the different variables we found that segment one were mainly trust oriented and the respondents had a high positive attitude towards purchasing books online. Other segment was mainly price and convenience oriented therefore took the most consideration to the opinions and experiences of the Reference groups. As they low disposable income and were somewhat convenience oriented when acquiring information about low prices, we chose to label them price easers. We found that most of the time youngster who are from the age of 20-25 shops a lot on the net rather than other age limits. People used to do online shopping because of its convenience rather than its pricing, But the main thing which is very common in the most of the people about online shopping is its risk of privacy i.e. hacking of account number getting passwords and all.

CONCLUSION
Increased Internet penetration, a hassle free shopping environment and high levels of Net saviness see more and more Indians shopping online. But at the same time the companies need to reduce the risks related to consumer incompetence by tactics such as making purchase websites easier to navigate, and introducing Internet kiosk, computers and other aids in stores. The goal is not to convert all shoppers to online purchasing, but to show them its an option. In addition to above, efforts need to be taken to educate the online 64

buyers on the steps that need to be undertaken while making an online purchase. Moreover, the feedback of an online buyer should be captured to identify flaws in service delivery. This can be done through online communities and blogs that serve as advertising and marketing tools and a source of feedback for enterprises. I found that it is a challenge for E-marketers to convert low frequency online buyers into regular buyers through successful website design and by addressing concerns about reliable performance. Thus, the online retailing raises more issues than the benefits it currently offers. The quality of products offered online and procedures for service delivery are yet to be standardized. Till the same is done, the buyer is at a higher risk of frauds.

Security Fears Persist

Juxtconsult says the motivation for Indian users to make purchases online varies, but users fear compromised personal information is still a great risk when it comes to ecommerce. "The single biggest motivation for buying online for net users is saving time. Thirty-two percent of them look to shop online with this purpose. Convenience of shopping '24x7' and home delivery are other major incentives," says the report. "However, the concern of possible misuse of credit card or personal information is extremely significant among online buyers, with almost 55 percent of them voicing their concern. Clearly, tackling and countering the issue of online safety figures as an imminent challenge for net marketers." Books, CDs Top the List 66

The products that are purchased most online in India, according to Juxtconsult, are books and CDs - making up 25 percent of all online purchases. "Ironically, computer hardware and software, despite having the home advantage are among one of the least bought products online, with only 13 percent buying them," says the report. "In sum, the online market in India is blossoming but is yet to take off in a considerable way. The Internet is still being used more for searching than buying products and services. Though a noticeable proportion of net users are also net consumers, essentially, at present only a small tribe among them is driving online shopping momentum," says Juxtconsult.

LATEST
.A new trend in this space is that of Meta search engines. Ixigo and Ezeego are two players in this space. A Meta search engine searches all the online travel sites (including the airlines sites as well) and displays the best deals for the user. Travel websites, such as Make My Trip India Pvt. Ltd and Yatra Online Pvt. Ltd, are battling to win over Indias Rs16,000 crores ($400 million) religious travel market Opportunity in Online Travel Industry: $2billion Online travel company MakeMyTrip (MMT) has recorded sales of Rs. 1000 crore for the financial year ending March 2008, as per a release.

Barriers to the Growth of the Market: Consumer Bias

67

Consumers often display a bias for brands that they know well and have had a good experience in the past. Thus products of brands with a favorable bias will score over the products of less popular brands. A few would risk buying expensive jewelry from an unknown jeweler online.

Lack of Touch Feel-Try Experience

The customer is not sure of the quality of the product unless it is delivered to him and post-delivery of the product, it is sometimes a lengthy process to get a faulty or the unsuitable product changed. Thus, unless the deliverables are as per the customers expectations, it is hard to infuse more credibility in the e-Tailing market.

Mounting Competitive Pressures

To attract customers, the competing online players are adopting all means to provide products and services at the lowest prices. This has resulted in making the consumers choice-spoilt, who in turn surf various websites to spot the lowest price for the product. Thus, although the number of transactions is increasing, the value of the products sold is continuously falling owning to high competition and leaner margins.

Seasonality
E-Commerce Market is faced by seasonal fluctuations. As told by an Industry player, .August to February is the peak seasons for sale, while March to July is the dry seasons for sale.. During the peak season, occasions that drive the sales are Diwali, Rakhi, Valentines Day, New Year, Christmas, Mothers Day, Friendship Day etc. are. On these occasions younger generations prefers buying and sending gifts online.

Credibility in Payment System

68

Online frauds and breach are the biggest barriers to online sales. As a result, prospective buyers prefer staying away from revealing their credit card and bank details.

Untimely Delivery of Products

It might take a few minutes to search, book and pay for products and services online, but the delivery of the product may take unreasonable time.

Recommendations
As we came to know after researching on this topic we recommend that, the online sellers have to make their payment transparent, and as people are coming on their sites and they are buying their products , so retailers have to give more discounts to their customers so that they can visit again and again to their site , and it also helps to make people more aware about the low rick shopping of the net, and one more thing is that there should be transaction of money is very slow they have to make it fast so that customer dont have to face much problem to pay for the product, if customer is going to face some problem he is not going to visit our site and buy product . Following implications should be followed Discount prices A transfer and reliable retailer Fast transactions Focus on customer satisfaction

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