EXECUTIVE SUMMARY ON AMUL MILK AND PROJECT WORK ENTITLED AS Estimation

of Existing sale & Generation of new Sale

Under the guidance of Mr. Bhaskar Das Jain Mr.Vijay Kele (Marketing Department) Dept.) BY Faculty KNC (MBA Mr. Vikas

Anup Nabira Prarabdha R. Khobragade th (10 JUNE TO 10th AUG, 2009) Student of Management Studies Kamla Nehru College Nagpur (M.H.) Advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.

Purpose of the study

A whole project is divided in to 3 activities.

1. Survey of New Product launching & Market development of Amul milk. 2. Institutional survey. 3. Promotional activities.

Objectives of the project.

Getting familiar with whole process of Amul milk right from procurement of milk till distribution of milk. Forecasting of hurdles, while launching new range of product. Ensuring the customer requirement of milk; viz purity, adequate price. The ingredients which are required to fulfill the need of particular group of customer. Ex. Tea stall owners looking for Milk which will give more quantities of cups but with the good quality. Institutions conditions to prefer the offered Milk.( Institution viz, Hospitals, Hotels& canteen)

Research Methodology

Choice of research design alternatives & choice

Despite the difficulty of establishing an entirely satisfactory classification system, it is helpful to classify marketing research on the basis of the fundamental objectives of the research. Consideration of the different types, their applicability, their strengths, and their weakness will help the student to select the type best suited to a specific problem. The two general types of research are: EXPLORATORY RESEARCH Exploratory research seeks to discover new relationship, emphasis on discovery of ideas. Marketing researches devote a significant portion of their work on exploratory studies when very little is known about the problem being examined.

CONCLUSIVE RESEARCH Conclusive studies attempts to determine the frequency with which something occurs or the relationship between two phenomenons. Usually conclusive studies assume certain under underlying characteristics of the market or have some precise statement of research questions/hypothesis.

RESEARCH INSTRUMENT USED - DETAILS & WHY?

The common factor in all varieties of the questionnaire method is this reliance on verbal responses to question, written or oral. Questionnaire in the project consists of: Multiple choice questions Dicthomus MULTIPLE CHOICE QUESTIONS: OPEN END QUESTIONS:

In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or opening questions. They introduce the subject and obtain general reaction. DICTHOMUS: These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either Yes or No. 6. SAMPLING TECHNIQUE USED & SAMPLE SIZE - WHY? Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i.e. Cluster and convenience. In the probability sampling methods, each items in the sample is chosen one at a time from a complete list of universe elements. In marketing research practice, it will sometimes be more expedient to select clusters or groups of universe elements, rather than to choose sample items individually.

SAMPLING METHODS The sample design used in this project is two state sampling i.e. 1. Cluster sampling 2. Convenience sampling. The total sample size will be 100. CLUSTER SAMPLING Here the whole area is divided into some geographical area and a definite number of consumers are to be surveyed. CONVINIENCE SAMPLING This type of sampling is chosen purely on the basis of convenience and according to convenience.

SAMPLING

1. Sampling Technique : Non probability sampling (A non probability sampling technique is that in which each element in the population does not have an equal chance of getting selected) 2. Sample Unit: People who buy milk available in retail outlets, superstores, etc. 3. Sample size: 375 respondents (Retail outlets & institution) 4. Method : Direct interview through questionnaire.

5. Data analysis method: Graphical method 6. Area of survey : Nagpur City 7. Timing of survey : 6.00 am to 12.00 pm and 4.00 pm to 6.00 pm

FIELD WORK- METHOD USED FOR DATA COLLECTION Questionnaire is prepared keeping the objective of research in mind. Questions will be asked to respondents as regards to there willingness to purchase milk. The help of questionnaires conducted direct interviews, in order to get accurate information. Above executive summary is made on the basis of aspects to be covered with in a limited given time (50 days) and also which is supposed to be adequate to get familiar with the whole process.

1) The project is to be done in the following areas. 1) 2) 3) 4) 5) Source of Milk Proceed or Not Selling Strategies Mode of receiving payments Mode of making payments

4) Schedule Survey Opening outlets Inn shop activities Supply Chain Management Marketing strategy

The above executive summary is made on the basis of aspects to be covered with in a limited given time (50 days) and also which is supposed to be adequate to get familiar with the whole process.

Complied by. Prarabdha R. Khobragade Anup Nabira (Management trainee from Kamla Nehru Mahavidyalya, Nagpur) Date : 10-06-2008 Place: Nagpur