Name Registration Number Name of the Program

: : :

Subhashish Das, 420920198, PGDM (2009-2011), Acharya Institute of Management & Science 1st Stage 1st Cross, Peonya Bangalore -49.

Address for Correspondence :

Title of the Project

Distribution Channel Members Preference & Satisfaction towards Nandi Pipes in Hyderabad,

Name of the Project Guide Designation Address

: : :

G.S.Sreekiran, H.O.D, 1st Stage 1st Cross, Peonya Bangalore -49,

SYNOPSIS ON

DISTRIBUTION CHANNEL MEMBERS PREFERENCE AND SATISFACTION ANALYSIS TOWARDS NANDI PIPES IN HYDERABAD SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FROM AIMA FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT JUNE 2011 BY SUBHASHISH DAS Registration No 420920198

GUIDED BY PROF.G.S.SREEKIRAN

Working Title
Distribution Channel Members Preference and Satisfaction Analysis towards NANDI PIPES in Hyderabad

Purpose of the Research

The purpose of this study is to analyze the preference and satisfaction of distribution channel members towards Nandi PVC Pipes through analysis of their dealers perception in Hyderabad, which is in Andhra Pradesh. Research is common mans language refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Research is done to gain familiarity with a phenomena \ event\ product \ services or to determine the frequency with which something occurs or with which it is associated with something else; or to test a hypothesis of a casual relationship between variables. In short, marketing research is the objectives and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in marketing.

Aim
The basic objective of this study is to improve the satisfaction of distribution channel members towards Nandi PVC Pipes in Hyderabad, which is in Andhra Pradesh.

Research was carried out in Hyderabad where dealers were main targets for this study. Dealers were asked about their perception of available Nandi PVC Pipes in market, some of the brands of Sujala Company are 1. Nandi PVC Pipes 2. Monarch PVC Pipes 3. ITL Pipes This study mainly deals about the Nandi PVC Pipes, data is collected from the distribution channel members and necessary steps are taken to analyze the collected data with required tabulation. At end of the study necessary suggestions are given to company to improve their standards of having better rapport with dealers.

OBJECTIVES OF THE STUDY

The primary objective of this study is to know the satisfaction of distribution channel members towards Nandi PVC Pipes in Hyderabad through the analysis of dealers perception towards Nandi PVC Pipes. Dealers who sell the Nandi PVC Pipes are

questioned to know the promotional schemes provided by Sujala Company, also to identify the field, to which dealers are targeting to sell Nandi PVC Pipes. What profit margin does Sujala Company give to its dealers? Certain factors like (Price, Quality, Transport, Allowances, Sales Consistency, Payment Terms, and Advertising) are taken into consideration to know the requirement of PVC Pipes. To know their competitors in the market. Factors motivating the dealers to take up dealership in Hyderabad area.

QUESTIONNAIRE

Dealer Name Address

: :

1.

Experience in the business a) Below 3 years c) 6 to 9 years [ [ ] ] b) 3 to 6 years [ [ ] ]

d) above 9 years

2.

Which brand of PVC pipes are you dealing? a) Nandi d) Lakshmi [ [ ] ] b) Monarch e) Sudhakar [ [ ] ] c) ITL [ f) Finolex [ ] ]

g) Other specify _ _ _ _ _ _ _ _ _ _ 3. How do you differentiate Nandi pipes from other brand? a) High price [ ] b) Low quality [ ] ] ]

c) Less promotional activities [ e) Others _ _ _ _ _ _ _ _ _ _ 4.

d) Not available [

Who are the customers generally who buy Nandi PVC Pipes? a) House hold customers c) Engineers [ [ ] ] b) Contractors [ d) Farmers [ ] ]

5.

Which brand of pipes do you suggest to customers?

a) Nandi d) Sudhakar 6.

[ [

] ]

b) Monarch e) Finolex

[ [

] ]

c) ITL [

According to you who is the fast moving brand from your shop? a) Monarch d) ITL [ [ ] ] b) Nandi [ ] c) Sudhakar [ ]

e) others specify _ _ _ _ _ _ _ _ _

7.

How do you perceive the quality of Nandi pipes to be? a) Excellent [ ] b) Good [ ] c) Bad [ ]

8.

What do you think about the price of Nandi pipes? a) High [ ] b) ITL [ ] c) Low [ ]

9.

Are you satisfied the margin given by following companies? a) Sudhakar d) Monarch [ [ ] ] b) ITL [ ] c) Nandi [ ]

e) Others _ _ _ _ _ _ _

10.

Which media do you prefer for increasing sales of Nandi pipes? a) Television [ ] c) Wall painting [ b) News paper [ ] d) Poster ] [ ] e) others _ _ _ _ _ _ _

11.

How do you feel about the promotional activities of Nandi pipes? a) Fully satisfied c) Not satisfied [ [ ] ] b) Satisfied [ ]

Suggestions _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

HYPOTHESIS

STATISTICAL TECHNIQUES APPLIED

The collected data was analyzed in order to arrive at meaningful information. To analyses the collected data, various statistical tools, viz. ANOVA test. Cross tabulation was done to arrive at meaningful result. The editing of data was done prior to analyses. Results of data were supported with various graphs wherever necessary such as. Pie charts. Bar charts.

ANOVA TEST
ANOVA is used to test the difference among several means. It is also called F test. The basis assumption underlying in the ANOVA test is several sample means where obtained from normally distributed population. Here we are giving the null-hypothesis and alternate hypothesis and from the calculated value through ANOVA table, we reject or accept the null-hypothesis Ho. If the computed value is less than the table value we will accept the null-hypothesis Ho. If the computed value is greater than the value we will reject the null-hypothesis Ho.

RESEARCH METHODOLOGY

SOURCES OF DATA COLLECTION

PRIMARY DATA

SECONDARY DATA

Market Survey using Questionnaire

company records Newspaper

Sampling unit: PVC Pipe dealers of Hyderabad

Sampling size: 100 Dealers

Sampling area: Hyderabad

Sampling procedure: Quota sampling method was used for dealers level survey.

Research design: The research design is descriptive in nature and for data collection survey method is used.

Descriptive research: This method is concerned with determining the frequency with which something happens of how variable vary together. It is used for questionnaires with specifications of who, what, when, where, why and how aspects of the research. Research Instruments: In order to extract the first hand information from the respondents, a structured questionnaire was constructed consisting of both open ended and close-ended questions and administered to the respondents.

RESEARCH DESIGNS
It is the plan, structure and strategy of investigation conceived so as to obtain answers to research question control variance the present study was conducted using descriptive research design primary data was collected through survey using a questionnaire and analyzed to get a clear in right for the problem of study the data were collected from customers using undisguised structured questionnaire. Secondary data such as company profile, product profile were collected from company annual report books of similar studies etc. The data collected through survey was edited and then coded for further analysis. Classification and tabulation of data was done to draw inference from the collected data. For analyses statistical tools like ANOVA tests were used. Graphs were drawn wherever necessary to supplement the analysis work.

Proposed content
1. Introduction 2. Total quality management 3. Implementation total quality management
4. Designing the research methodology 5. Analyzing and evaluating the collected primary and secondary data

6. Conclusion and further study 7. References

WORK PLAN

Introduction
Need and Importance of the study, Industry Profile, Company Profile These topics covered in 1 week

Total quality management

It takes 10 days to Know about the quality of the product.

Implementation total quality management

In that I covered the techniques which are use in the company it takes 10 days

Designing the research methodology

In that we use different hypothesis to analyze the work it takes me 10 days.

Analyzing and evaluating the collected primary and secondary data

In this I Calculated the data which I have get from different hypothesis It takes me 1 week

Conclusion and further study

Then I concluded that the techniques which are used in the very effective For these it took 1 week of time

References
To calculate the total data I have referred Philip Kotler, Prentice hall of Indian Private Limited, 11th edition, New Delhi 2001. Research Methodology, G.C. Beri, Tata Mcgraw hill publishing Ltd., 3rd edition, New Delhi 2001. Fundamentals of mathematical statistics, S.C. Guptha, V.K.Kapoor, Sulthan Chand & Sons Educational Publishers 9th edition, New Delhi. Marketing Research, Donald S. Tull, Del I Hawkins, Prentice hall of India Private Limited, 11 th edition, New Delhi 2001

For these it takes me 4 days For this total project it takes me 2 months of time.