Macquarie Universitys Yellowfin Implementation Wins 2011 Peoples Choice Award Australian Higher Education provider, Macquarie University

(MQ), a client of int ernational Business Intelligence (BI) vendor, Yellowfin, has won the Peoples Choi ce Award at the inaugural 2011 Excellence in Business Intelligence Awards. Melbourne, VIC, November 11, 2011 -- Australian Higher Education provider, Macqu arie University (MQ), a client of international Business Intelligence (BI) vendo r, Yellowfin, has won the Peoples Choice Award at the inaugural 2011 Excellence i n Business Intelligence Awards. Award winners were announced from a shortlist of six finalists at the Business I ntelligence and Data Warehousing 2.0 Conference, 26 October 2011, Sydney, Austra lia. The winner of the Peoples Choice Award was chosen by conference attendees, w hich included a raft of industry leaders, veterans and experts, who nominated th e case study they found most inspiring. The awards, coordinated by The Australian Business Intelligence Leadership Forum (ABILF), were open to any organization or vendor that delivered or participated in the delivery of a BI project within Australia since 1 July 2010. MQ applied for the award after launching its self-service reporting and analytics program i n May this year. The program, branded as Datamart, is powered by Yellowfins BI s olution. Were really pleased with this result, said Macquarie Chief Information Officer, Mar c Bailey. We think Macquarie University secured the Peoples Choice Award because were doing something genuinely unique and engaging with how our people go shoppin g for data. Yellowfin delivers visibility of critical data sets for government reporting and the people at Macquarie with the information they need to offer the best service s possible and develop winning research, teaching and business strategies, Bailey concluded. I think winning the Peoples Choice Award is very apt, said Yellowfin CEO, Glen Rabi e. BI Implementations like Macquaries Datamart project are driving the trend towa rds the consumerisation of BI and greater analytics ROI." Yellowfin is currently deployed to 240 staff throughout Macquarie, is progressiv ely rolling-out to a wider population of 1200 staff, and will eventually offer s tudents access to a wide range of operational university data, subject to securi ty. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor headquartered a nd developed in Melbourne, Australia. Yellowfin is a highly intuitive 100 percen t Web-based reporting and analytics solution. About the Excellence in Business Intelligence Awards The purpose of the Excellence in Business Intelligence Awards is to increase awa reness and improve practices amongst decision-makers across Australian organizat ions to use information to create insight. It honors companies that have demonst rated success in establishing, maintaining and using BI to drive business outcom es. Submissions are judged across four criteria: Business impact, Maturity, Inno vation and Relevance to other organizations. About the ABILF The Australian Business Intelligence Leadership Forum (ABILF) was established in 2009. Members lead BI activities in their organizations that span various secto rs. The forum is facilitated by Business Minds and quarterly meetings are hosted

by a participating organization. Succinct presentations are made by members on BI or related topics, followed by open discussion to: Share best practice Discuss pragmatic approaches to solving issues For interviews, or more information, contact: Lachlan James, Yellowfin Communications Manager lachlan.james@yellowfin.com.au, 03 9090 0454, 0431 835 658 Greg Welsh, Macquarie University Communications Manager greg.welsh@mq.edu.au, 02 9850 7456, 0407 200 474 For regular updates and news follow Yellowfin on Twitter (@YellowfinBI) or subsc ribe to our free e-newsletter. www.yellowfinbi.com Contact : Lachlan James yellowfin Level 46, 360 Elizabeth Street Melbourne 3000 +61 (0)3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com