A REPORT ON PLACEMENT TRAINING AT PEEKAY STEELS PVT LTD CALICUT

Placement training report to the University of Calicut in Partial Fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (BBA)

Submitted By: DILRUPA.J.M Reg No: JDAHBBAR28

Under the guidance of : Mrs. MARY

DEPARTMENT OF BUSINESS ADMINISTRATION JDT ISLAM COLLEGE OF ARTS & SCIENCE, VELLIMADUKUNNU, CALICUT 673 012 2008

Department of Business Administration JDT ISLAM COLLEGE OF ARTS & SCIENCE VELLIMADUKUNNU,CALICUT-12

CERTIFICATE This is to certify that placement training report entitled t A study on overall functions of peekay rolling mills (p) Ltd,Calicut is a bonafied record of the work done by Ms.DILRUPA.J.M,Reg No:JDAHBBAR28,submitted to the department in partial fulfillment for the requirement of degree BBA (Bachelor of business administration)

Internal examiner

Head of the department

Mr.Rajeev.K.R(,M.B.A,M.phil)

DECLARATION I do hereby declare that this report entitled A STUDY ON OVERALL FUNCTIONS OF PEEKAY ROLLING MILLS PVT LTD is submitted to Calicut University for the award of Degree of Bachelor of Business Administration is a record of proper work done by me during the period of study in JDT Islam College of Arts & Science, Vellimadukunnu, Calicut.

Dilrupa.j.m

Place: Date:

ACKNOWLEDGEMENT At first I would like to thank Almighty God for giving the power and patience to complete the project work in a successful way. I happily record here my abiding gratitude to Dr.SWARNAKUMARI our beloved principal, JDT Islam College of arts & science, Vellimadukunnu. I happily record my abiding gratitude to Mr.P.K.AHAMMED, Chairman of Peekay Rolling Mills Pvt Ltd for providing me all necessary facilities in carrying out this project work. I am very much thankful to Mr. K.R. RAJEEV, MBA, M.PHIL, Head of the Department of BBA. I am very much thankful to Mrs. MARY JOHN & other faculties in Department of Business Administration, JDT Islam College of Arts & Science, for their valuable guidance during the course of project. I would like to express my sincere thanks to Mr.P.S.ABDULLA KOYA, Business development General Manager and Ms.SAMEERA,Human resource Manager of PEEKAY ROLLING MILLS PVT LTD, for the guidance and valuable suggestions to complete this project work. I would also express my thanks to our partners, friends and all persons who have helped me in the successful completion of this project.

CONTENTS
Chapter I 1. Introduction 2. Industrial profile 3. Company profile 4. Objectives Chapter II 1. Production department 2. Quality assurance and quality control department 3. Maintenance department 4. Finance department 5. Human resource department 6. Marketing department Chapter III 1. Findings 2. Suggestions 3. Conclusion 4. Bibliography 5. Annexure

CHAPTER I

INTRODUCTION

INTRODUCTION
Steel is the most important multifunctional and most adaptable of material. The development of humanity would have been impossible but steel the back born of development economics has was laid on the strength and inherent used of steel. Steel is an alloy of iron and small percentage of carbon and other elements in varying percentage with the increase in carbon content, the strength, hardness & brittleness of steel increase and ductility of the material. Steel compared to other material of its type of low production cost the energy required for extracting iron from ore is 25% of what is needed for extracting aluminum steel is environment friendly as it can recycled 5.6% of elements iron is present in earths crust, representing a secure raw material base. Steel production is 200 times higher as compared to production of ferrous metals put together. Different type of steels is obtained by varying composition. In general they are classifying as mild steel, medium carbon steel ,high carbon steel and low allow steel are generally used for steel structure. Iron & steel are the worlds cheapest and most useful metals.these4 are the durable metals are using in making 100s of products from paperclips to cars machine made of iron and steel help to produce almost everything we use on daily basis to meet personnel needs domestic requirements. Steel is produced by refining iron and alloying it with other metals. Iron maybe through of as fine basis material of steel. Iron & steel industry is one among the worlds most vital industry employing large number of people. Iron & got its industrial origin in India in 1874; it was during that period the 1st iron & steel industry in India in Barracker. Iron works was started in Bengal. But the real growth of industry took place only in 1907, when sri. Jemeshedji Tata started TATA IRON AND STEEL COMPANY LTD.(TISCO)

INDUSTRIAL PROFILE

INDUSTRIAL PROFILE

During April-December 2005-06 production of finished steel recorded a growth of 4%.Over the corresponding period of the previous year to reach 28.3 million tones. This growth rate, however, was lower than the growth rate in the preceding two years. Consumption of finished steel grew by 5.9% and increased to 24.9 million tones during the same period. World steel prices rise from December 2001 onwards. The price increase of hot rolled (HR) coils, during January 2002 to December 2004 was from US$140-175 per tone to about US$ 550-600 per tone. The prices of steel melting scrap rise from a low of US$ 1993-94 per tone to US$ 275-285 per tone. China remained the worlds largest crude steel producer in 2006 also (349.5 million metric tone).followed by Japan (112.47 million metric tones) and USA (93.89 million metric tones).India occupied the 8th position (38.008 million metric tones). In 2005 world crude steel output at 1129.4 million metric tones was 509% more than the previous year.

COMPANY PROFILE

COMPANY PROFILE
Peekay Group was established in the year 1942 by Haji P.K.Moidu, a legend of his own time for his uncommon vision. The strong foundation laid down by his extraordinary business acumen and uncompromising integrity has given the group a strong set of values and fundamentals. After the blazing success for the past 65 years, the group has held those values closer than ever and has focused more on its business objectives surpassing conventional paradigms and setting new benchmarks. Today, under the leadership of Mr.P.K.Ahammed, the company has become one of the most respected Indian family business houses with an annual turnover exceeding 120 Million US Dollars. The group's strong vision has given it the right direction and ever increasing urge to grow. Peekay group plays a vital role in the industrial development of Kerala and its activities include steel, flour mills, real estate, construction, plantations, education, health care, charitable institution etc.. Peekay Rolling Mills (P) Ltd. is an ISO 9001:2000 certified company, accredited by Bureau of Indian Standards (BIS): ISI License holder IS:17862008. Peekay has now adopted Tempcore technology under license from CRM Belgium for the production of TMT Re-bars. Founded in 1942 by the visionary Haji P.K. Moidu, ours is a story of unstinting dedication to quality. The strong foundation laid down by his extraordinary business acumen and uncompromising integrity has forged a company that remains committed to providing the consumer the very best. Over the past 65 years, the group has cherished these values and focused on new business objectives. New ventures in which it continues to set benchmarks. Today, the Peekay Group has a turnover of more than USD 120 million.

SALIENT FEATURES
Optimum combination of high yield strength and excellent bendability. Enables designer to reduce steel consumption, and yet obtain extremely safe steel structure. Excellent weldability. Superior corrosion resistance. No tendency of aging and embrittlement. TMT bars can be heated up to 5000 C at room temperature without loss of strength. Uniform properties throughout the length, as the entire process is computer controlled. Mill scales per unit of surface area less than 50% in normal hot rolled bars. Excellent fatigue properties. Can be galvanished with no loss of strength and ductility. Saving in steel consumption as much as 18% while using Fe 500. Best choice for earthquake resistant construction

Objectives of the study

1. To look how the resources are managed in the company. 2. To understand the different departments in the company. 3. To find out the different functions of each department. 4. To look how the workers are benefited. 5. To understand the production process of the product. 6. To get a clear cut knowledge about how the things are arranged in the organization. 7. To find out all the details about their product.
8. To find out the infrastructure of the company.

CHAPTER II

PRODUCTION DEPARTMENT

INTRODUCTION
Production, in economics, all those activities that have to do with the creation of commodities, by imparting to raw materials utility, added value, or the ability to satisfy human wants. Production is the conversation of input in to output. The factors of production and all other things which the producer buys to carryout production are called input. The goods and services produced are known as output. Thus production is the activity that creates or adds utility and value. According to Edwood Buffa;production is a process by which goods and services are created. Production was the major thrust of industry until at least the beginning of the 20th century, when sales and marketing began to be considered as equally important in the transference of commodities from producers of consumers. For most kinds of production in modern society, large amounts of capital in the form of machinery are required. Equally essential are land and its natural resources from which the raw materials are obtained and labour which with the aid to capital, extracts and transforms the raw materials. It is the formal that adds value to goods and services, including creation transport and warehousing until used production is an organized process with specific goals. Plant Location Plant location is one of the major factor that determine the smooth and successful running of the business. The plant should be located in such a place where there are good communication, transportation, infrastructure, information technology development etc. The location of a plant will be select by the availability of the raw materials, distribution cost, weather conditions, flood and fire protection etc. The plant Merry peekay rolling mills (pvt) Ltd is located in a city known as the city of hospitality- Kozhikode. The plant is located over here because of direct access to national highway 17,which stretches through the heart of kerala from cochin to manglore.The calicut railway station is mere 5.k.ms from factory. Generally the selection of

the plant depends upon some other factors such as given below.

Reduction in wage difference between regions. Better mobility of workers and management. Improvements in construction methods and design of factory plant. The policy of the government to remove regional imbalances in industrial development between regions. Expansion of market.

Plant Lay-Out After the selection of the location or site the next step is to construct factory building in that site. The arrangement of plant and equipments, departments etc depends upon the availability of the floor space inside the factory building. So, due importance should be given for space, special requirements etc to arrange factory and plant layout while constructing the building. The factory layout and factory construction should be considered simultaneously. The activities connected with factory layout are given below. Office area in which administration department is to be accommodated. Plant area, which accommodate production departments and service departments. Technical service like receiving departments, stock room, store room, tool room, inspection department, power house, material handling equipments. Personnel service like parking area, canteen, lunchroom, recreation room, rest room etc. Design of the building The type of material for construction Type of building The management will utilize the service of the experts or architects,

engineers to ensure that the above aspects are given due consideration. The equipments in the peekay rolling mills pvt Ltd is arrange in such a way that unnecessary movements of the workers can be avoided and the time or working hours can be effectively utilized.

Material Handling System The material Handling involves the movement of Materials from One Section to another for the purpose of Processing. They can be moved either manually or mechanically. For this purpose different types of material handling equipments are used. The material handling system in any manufacturing setting plays an important part in the performance of the entire manufacturing system. According to American Material Handling Society, Material Handling is the art and science involving the movement, Packing and Storing of substances in any form. Material handling equipments are used for lifting, moving, dropping, positioning, releasing and stacking materials. Mechanical handling as a branch of material handling covers the use of mechanical aids in the movement, storage and handling of materials. Mechanical handling is of great use for transporting heavy goods, movement of delicate goods, keeping awkward objects mobile avoidance of production stoppage and movement of goods safety around corners. The efficient handling and storing of materials is vital to industry. These operations provide a continuous flow of raw materials, parts and assemblies through the workplace, and ensure that materials are available when needed. Steel making is by melting various grades of good quality scrap, hot briquetted iron,heavy multi scrap,direct reduced iron.The rawmaterials are used to purchase from America and it is carried through ship to cochin.From cochin to factory it is carried through the container.In the factory this container will unload the raw materials in the furnus shed of the factory.Atlast the magnet will pick the rawmaterials and put it in the furnus for production process.

 Work study Managing people within the organization is a highly complex activity.In this organization both people and machines are given equal importance.The machines are maintained very well.Likewise people are managed in an efficient manner in this organization.Work study is done effective in this orgnisation to raise output,quality,reduce wastage,enhance reliability and ensure safety. In this company the supervision is done very well.The supervisory staff is the company employees itself.Production is looked after by contractors.For producing one ton they have to pay to contractors.The company staffs are organized in American pattern. The workers are given annual leave, declared holidays,every Sundays is also given leave to them.Salary is paid to employees on the basis of their performance and also extra salary is given to them if they work overtime.Every year performance appraisal is done by higher officer and increments are given.Yearly two bonus, insurance,BSI and provident fund is paid.Company pay good salary to all workers.

PRODUCTION PROCESS
Production process involves the conversion of rawmaterials in to finished product.The rawmaterials are purchased from U.S.A.The rawmaterials used for the process of TMT bars are shreaded scrap,hot briquette iron,heavy multi scrap,direct reduced iron. These rawmaterials are melted at 1500 c.At 1550 c it is in a liquid form and check the sample and find whether the chemistry is correct.When the chemistry is correct,they will make the ingots. The ingots will be 95.k.g.These ingots are taken in to rolling mills.In induction furnus it is reheated.Furnus oil is used in it.It is heated up to 1100 cc to 1150 c.This is rolled and after rolling it

is passed through quenching process.After a precisely monitored quenching process,each TMT bar is moved to a cooling bed for proper self-tempering.The sophisticated cooling bed ensures that each and every barr proceed to individual slots for self tempering.Thus the bar do not touch each other and a uniform cooling is attained. A critical aspect of TMT process is the cooling of the individual bars after the quenching process. Only a perfectly cooled steel bar will have the qualities of a genuine TMT viz a Perfect Round Shape, Perfect Micro Structure and Superior Strength.

THE TEMPCORE PROCESS The re-bar leaving the last stand of hot rolling passes through a special water cooling section. The cooling is such that a surface layer of the bar is quenched into martensite, the core remaining austenitic. The quenching treatment is stopped when a determined thickness of martensite has been formed under the skin. The re-bar leaves the drastic cooling section, the temperature gradient established in its cross section causes heat to flow from the centre to the

surface. This results in self tempering of martensite. Finally, during the slow cooling of the re-bar on the cooling bed, austentic core transforms into ferrite and pearlite. Peekay TMT is produced by the world's most advanced technology licensed

from Centre de Recherches Metallurgiques (CRM), Belguim, inventors of this process. Tempcore processes are being successfully used in most parts of the developed world. TMT are produced in two grades: TMT 415 and TMT 500. The numbers indicate the proof stress. Because of the unique manufacturing process, TMT bars exhibit an excellent combination of strength and ductility that far exceeds the minimum limits specified by IS:1786. Typical values for yield strength are as high as 465 N/mm2 for TMT (as against IS standards, 415 N/mm2). Ductility as measured by elongation is 21% min (as against standards 14.5% min)..

CHEMICAL COMPOSITION Chemistry Unit IS 1786:1985 Fe415

IS 1786:1985 Fe500

Peekay TMT Fe-415 & Fe 500 0.15 - 0.22**

Carbon

% Max

0.300

0.300

Manganese

% Max

........

........

0.50 - 0.90

Sulphur

% Max

0.060

0.055

0.050

Phosphurus

% Max

0.060

0.050

0.050

Sulphur & phosphurus

% Max

0.110

0.105

.100

MECHANICAL PROPERTIES IS:1786Properties 1985 Minimum Unit Fe 415 Yield N/mm2 min 415 Strength Tensile N/mm2 min 485

Peekay TMT 465 550

IS:17861985 Fe500 500 545

Peekay TMT500 540 590

Strength Elongation

%min

14.5

21

12

20

Excellent bond strength The specially designed deformation pattern of Peekay TMT ensures excellent bond strength between the bars and the surrounding concrete. Typical values of the strength are 200% to 800% more than mild steel plain re-bars as against conventional cold twisted bars that have 86% to 627% more strength than MS plain bars. (Specifications require 40% more bond strength than MS plain bars) Bendability It often happens that for reasons inherent in building techniques, reinforcing steel has to be bent and restrengthened. The tough outer surface and ductile core of TMT bars result in a rebar of excellent strength and bendablity. The bar can be bent and rebent around very small mandrels of 2d and 4d respectively. The advantage at construction sites is obvious. The table below shows that these figures are much superior to IS 1786. BENDING PROPERTIES Operation Simple Bend Test up to 22mm dia Over 22mm Rebend Test Upto 10mm dia Over 10mm IS:1786Fe-415 Peekay TMT415 3d 2d IS:1786 Fe500 4d Peekay TMT500 3d

4d 5d 7d

3d 4d 6d

5d 5d 7d

4d 4d 6d

 Weldability Nowadays, pre-fabricated re-inforcements are increasingly used in all fields of construction. For reasons of profitability these requirements are assembled by welding. User requirements of weldability of re-bars are, therefore, increasing. The low carbon content ensures excellent weldability superior to conventional cold twised bars. All main welding process can be used. Bars can be buttwelded or lap-welded using ordinary rutile coated electrodes of matching strength. No pre-heating or post heating treatment is necessary in case of manual arc welding.

Resistance to corrosion

The TMT process, unlike cold twisting, leaves no torsional stresses in the bar. This result in better corrosion resistant characteristics in TMT compared to conventional cold twised bars Dimensional tolerance Peekay TMT bars are certified to IS:1786-1985 dimensional tolerance. Application Peekay TMT is the perfect re-inforcing bar for all structures-dams, powerplants, bridges, flyovers, factories, hotels, skyscrapers, plus all commercial and residential structures.

 Final product

Mass per metre of TMT Rebars BIS WEIGHT IN K.G/m Min Max 0.367 0.323 PEEKAY STEEL WEIGHT K.G/m Min Max 0.380 0.597 0.858 1.53 2.39 3.73 0.410 0.637 0.918 1.630 2.55 3.98

Section (mm) 8mm

Normal 0.395 0.617 0.888 1.58 2.47 3.85

Normal 0.395 0.617 0.888 1.58 2.47 3.85

10mm 0.574 0.423 12mm 0.826 0.660 16mm 10.470 0.950 20mm 2.300 1.691 25mm 3.580 *Production under study

FINANCE DEPARTMENT

INTRODUCTION
Finance is the life blood of the organization. In a firm finance bears as equal position to that of production and marketing. Finance activity of the firm mainly concerned with acquiring the working capital it needs for production purpose and employees it in such activities which produce maximum returns on invested capital. Balance sheet and profit and loss accounts are the main financial information in PEEKAY ROLLING MILLS PVT LTD.Balance sheet provides the complete summary of the financial resources, obligations and measure liquidity and solvency. While the profit and loss account provides the brief idea about the income and the expenditure during the period of functioning out of which the working capital or the profitability of the company can be determined. The company is also maintaining bank reconciliation statement every month.

Functions The department has all the responsibility to manage financial affairs and to accounts the financial transaction in the books of the company. All the payment and receipt are done through finance department. The department has the responsibility to pay off all the wages and salaries The functions of the finance department includes the verification of vouchers receipt, sale invoice purchase bills cash or bank book, journals, ledgers etc. The function also include verification and management of closing stock of raw materials, work in progress, finished goods, consumables, other input etc; they are also responsible for preparation of plans register for providing depreciation at the end of the financial year.

Since the department is directly under Managing Director, it has to take the decisions in the following matters. Besides the fundamental duty of raising and allocation of funds profit planning and understanding capital market are the responsibility of the department. The main responsibilities of the

department are following: All financial activity like collection and the payment etc Raising income To make all statutory payments To make proper cash planning Maintain economic stability in the company Entry of all expense in accounts book Prepare balance sheet and profit and loss account etc Maintain all kind of books of accounts To make timely payment of wages and salaries to employees To conduct top management meeting for providing advices, about production target and sales targets To keep management abstract of the position of the company regarding cash efficiency All the transactions of Peeekay Rolling Mills Pvt Ltd is made through computers.The company wants to know the financial position of their business on a particular date.The business men is not able to remember all the transactions that had taken place in the company mainly chooses computers. They are using the computers inorder to avoid any fraudulent activities.Every day sales has been done . All the sales is through bills.Details about every day sales is clearly entered into the computers.At any moment the details of sales are available to the management. All the transactions are done through bank.Daily sales are done and the amount of sales are gone to the bank.Therefore we can understand that all the transactions of this company is done through bank. Now we can go through the sales of Peekay rolling mills (P) ltd in last few years.

Financial Sl.No year 2 2005-06 3 2006-07 4 2007-08 5 2008-09

Sales Metric Total Sales 48814 42430 39251 43065

Amount R.s in crores 102.48 135.23 110.72 178.66

Peekay Rolling Mills Pvt Ltd is a family share business.So all the profits earned from sales are saved in banks and all transactions are taking place through bank. Wealth maximization The main goal of the finance department is to wealth maximization. The other goals can be achieved automatically if the financial management follows the goal of wealth maximization. So the financial manager is responsible for maximizing the wealth of shareholders. Investment decision, financial decisions and dividend decisions are the three major areas where financial management focuses its attention, constitute the scope of financial management Functions of Finance Manager The functions of finance manager may be divided into two groups: A. Executive or Managerial functions. B. Routine functions. (A)Executive or Managerial functions These functions relate to financial, investment and dividend decision-making. These functions require administration skill in

planning, financial competence and technical forecasting on the part of financial executive. The following are the important executive functions: Financial forecasting and planning. Procurement of funds. Investment Decision. Management of income. Management of cash. Decision upon borrowing policies. Negotiations for new financing. Analysis and appraisal of financial performance. Advising the top management. Co-ordination and control. Helping in valuation decisions. Tax administration.

(B)Routine Functions These are functions of routine nature. These functions do not require any specialized administrative skill. These are performed by lower level assistants like clerks etc. these functions are important for execution of decision taken by executives. The following are some of the routine functions. Record keeping and reporting. Preparation of financial statements. Managing cash balance. Cash planning and credit management. Safeguarding the valuable, securities, insurance policies etc. Providing top management with information on current and prospective financial conditions of the business.

The financial management of this company is done properly by the finance department of the company.Since the department is organized efficiently all the work under this department can be done without any fail.The department heads may prepare the balance sheet of every year and may identify whether the business is profitable or loss.All the computer transactions related to finance is also managed by the finance department.All the accounting process is also done by the department in an efficient manner.

QUALITY ASSURANCE AND QUALITY CONTROL DEPARTMENT

INTRODCTION
Quality, through familiar to every one is one of the most important issues that all sectors have focused on in the last 10-30 years. As markets have been come much more competitive, quality has become a prime focus of business attention because of the impact it has on sustained performance and customer satisfaction. Quality is a relative term. It is generally used with reference to the end use of the product. Quality is fitness for use. According to ISO. Quality is the totally characteristics of an entry that bear on its ability to satisfy stated and implied needs. Quality control department has the responsibility to control and maintain the quality of the output (Billets) and to grade it according to BIS standard and reporting it to the production department. The department has full - fledged metallurgical laboratory to perform this task. During refining the samples are analyzed according top the levels of the samples analyzed. The products of the company are every time subjected to the most stringent and uncompromising quality control test.Peekay Rolling Mills (P) Ltd. is South India's only producer of Fe 500 grade TMT bars. Peekay Steel is trusted by many of the leading builders across states, because they offer premium quality, at prices that are significantly lower than those of premium brands. They are proud to have access to Tempcore Technology under license from CRM Belgium. This allows them to create a superior product. Functions Inspect the raw material arrival. Test the quality of the scrap. Checking the quality of the billets. Checking the quality and the size of rolled items. Analyze the heat samples.

BIS Weight in kg/m Section (mm) 7mm 8mm 10mm 12mm 16mm 20mm 25mm Min 0.281 0.367 0.574 0.826 1.470 2.300 3.580 Max 0.323 0.423 0.660 0.950 1.691 2.640 4.120 Normal 0.302 0.395 0.617 0.888 1.58 2.47 3.85

PEEKAY STEEL kg/m Min Max

Weight Normal 0.302*

0.380 0.597 0.858 1.53 2.39 3.73

0.410 0.637 0.918 1.630 2.55 3.98

0.395 0.617 0.888 1.58 2.47 3.85

*Production under study

When making the ingots they make sure that their chemistry is ok.Then only they are passed to next step.Peekay rolling mills Pvt Ltd is an ISO 9001:2000 certified company .This is an international standard that the company ensure that their quality assurance system in place and effective.For controlling each and every activities there is a special group formed by the top management.

HUMAN RESOURCE DEPARTMENT

INTRODUCTION
The term HRM means that the company departments charged with finding, screening, recruiting and training job applicants, and as well as administrating employee benefit programs. As companies recognize to gain competitive edge, human resources plays a key role in helping companies deal with a fast changing competitive environment and the greater demand for quality employees. Research conducted by the Conference Board has found six key people related activities that HR completes to add value to a company. Effectively managing and utilizing people Trying to competencies Developing competencies that enhance individual and organizational performance Increasing the innovation, creativity and flexibility necessary to enhance competencies Appling new approaches to process design, Succession planning, Career development and Inter Organizational mobility. Managing the implementation and integration of technology through improved staffing, training, and communication with employees. Personnel management is not a one man responsibility, nor can it ever be achieved by once individual. It is co-operative endeavor that should stem from a common feeling & concept and should progress in a unified co-ordinate manner. Personnel department of Peekay Rolling Mills workers are efficiently and effectively. The personnel department of Peekay Rolling Mills aims at ensuring steady human resource, which can contribute to the successful the enterprise. The existence of an undertaking depends upon the competent co-operative and dedicated performance of its personnel. Employees of Peekay Rolling Mills classified as:-

Managerial Staff Technical Staff and Supervisors Office Staff Skilled Workers Unskilled Workers

Main Functions To recruit and conduct re-orientation of new personnel when required. To find out various factor affecting the personnel behavior during the work. To arrange training and motivation programs. To frame out polices and procedure rules and regulations for effective administration. To negotiate with the unions representing the employees for arriving at agreement and statement. Administration of attendance of payment of production and administration of welfare measures. To give promotion and transfer to the employees. To analysis employees work.

o Recruitment

Recruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the organization.Recruitment of staff can be from within the organization as well as from outside.There are several sources of recruitment ; External and internal sources. The recruiting process of peekay rolling mills is from both the internal and external sources.The internal sources of recruitment in the peekay rolling mills are as follows;

 Promotion Employee reference Transfer. Promotion This is one of the most important internal sources of recruitment.The employees will work hard if they know that they will get promotion.It provides motivation and inspiration to all employees. Employee reference Under this method the recruitments arenotified among employees and they recommands outside persons for recruitment. Transfer Atransfer involves shifting of persons from one job to another without any change in status, postion,emoluments,responsibility and authorities. The external sources of recruitment in peekay rolling mills are as follows; 1. Job portal 2. Company database 3. Walk in interview o Selection Selection is the process of choosing the most suitable persons from all the applicants.Selection process starts immediately after recruitment.Selection involves picking a group of workers from a total group of workers who has applied for job.

In peekay rolling mills when there are vacant posts the respective department head will submit a report to the human resource department about the qualification, age limit, experience for that particular post.They recruit the personals from different sources and screen the resume.A preliminery interview will conducted to the selected personals. Preliminary Interview Preliminary interview is considered the basic interview.The reporting officer and department head normally conducts it. Trade test The trade test are conducted mainly to know the knowledge and skills of the trade.This is only applicable for the persons those who are come under technical section.Inorder to know the technical skill of the labour, this test is conducting. Final Interview The interview enables the candidate to get information about the nature of job,compensation package,working conditionsetc.The employer or organization gets a first hand impression of the candidate and judge his potentialities.So interview is a powerful exchange of ideas between two or more persons.Normally the managing director and the department head will conduct the final interview. Training The selected person gets the appointment order and then he joins in the organization to perform the job.He is new in the organization.He is not fully capable of performing the task efficiently and successfully.Proper training should be provided to him to perform the task effectively. Peekay Rolling Mills Pvt Ltd provides the following training programmes;

 Safety Training Induction Training Need Identification Training External Training Management Development Training o Performance Appraisal Performance appraisal is a process of assessing, summarizing and developing the work performance of an employee.Appraisals regularly record an assessment of an employees performance,potential and development needs.The appraisal is an opportunity to take an overall view of work content,loads and volume, to look back on what has been achieved during the reporting period and agree objectives for the next. o Salary or wages Compensation or salary has become a more complicated and strategic issues of all company.In this company the management had really understood the importance of salary in recruiting,retaining and motivating the employees.The company is paying a very good salary to all workers.Salary is paid on the basis of their efficiency. More salary is paid if they are working overtime. o Motivation tools In order to motivate the employees to do their workefficiently management of this company has adopted certain techniques.Every year performance appraisal is done by the higher officers and increments are given.Yearly they gives two bonus,insurance,ESI and provident fund. o Work Environment It is the policy of Peekay Steel (P) Ltd., Nallalam, Calicut to attain

and maintain high standard of occupational health, safety and environment at its work and comply with the relevant requirement of occupational health and safety.

o Grievance Handling Anybody working in an organization may, at some time, have problems or concerns about their work,working conditions or relationships with colleagues that they wish to talk about it with management.They want the grievance to be addressed, and if possible,resolved.It is the responsibility of the management to resolve problems before they can develop into major difficulties

Grievance handling procedure In this company the grievance handling is done by the management in a systematic way. The procedure is given below:

Employees Reporting officer .

Controlling officer

Higher authority

Joint managing director

Therefore we can say that the HR department is managed in a well efficient manner in the company.

o Benefits Package Medical benefits (ESI & Mediclaim). Food & Accomodation. Yearly performance Appraisal. External & Internal Training

MARKETING DEPARTMENT

INTRODUCTION
The ultimate purpose of production is the satisfaction of human wants. Production of goods has no meaning unless they are distributed to consumers. The goods produced should be transferred to consumers at a time when they need them. Consumers can satisfy their wants only when the goods reach in their hands. Marketing helps in doing so. Thus marketing makes goods more useful to the society by getting them where they are wanted. When they are wanted and by supplying them to those people who want them. In the words of Philip Kotler, Marketing is the human activity directed at satisfying needs and wants through an exchange process. Marketing is social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. In the words of Albert W Emery, Marketing is a civilized form of warfare in which most battles are won with words, ideas and disciplined thinking. Features of marketing Marketing is a goal oriented process. Marketing deals with products, distribution, promotion and pricing. Marketing focuses on goods, services and ideas. Marketing intends to satisfy and delight the customer. Marketing focuses on delivering value to the customer. Marketing is surrounded by needs. Marketing is business and business is marketing. Marketing is process of exchange. Marketing is a universal function. Objectives of Marketing Increasing consumption.
Creation of goodwill. Cost reduction.

Price stability. Profit through customer satisfaction. Ensure growth. Providing wide choice of goods. Improving quality of life. Retaining of customers. Increasing sales in existing markets. Market development. Reaching a certain level of sales. Achieving a certain market share

Product The product is an important variable in the marketing mix. It is the company link with consumers and the public. All begins with the product. If there is no product, there will be no pricing, no distribution and no promotion. That is why product is considered to be the most tangible and important single component of the marketing programme. In the simplest sense, a product can be defined as every thing the purchaser gets in exchange for his money. It is a bundle of satisfactions that a consumer buys. To most people the term product means a tangible good, e.g. pen, shoe, TV. However, service and ideas are also products. Pekay Rolling Mills Pvt Ltd is producing TMT (Thermo Mechanical Treatment) steel bars. This TMT bars are coming in two grades,ie,Fe415 and Fe500. The peekay TMT Steel bars are available in: 8mm 10mm

12mm 16mm 20mm 25mm

Peekay TMT remains world class in; Ductility Bond strength Weldability High strength Bendability Quake-resistence

Price Price is the amount paid by a buyer to a seller for a product. It is the exchange value of a product or services in terms of money. Price means one thing to the customer and something else to the seller. To the seller, price is a source of revenue. To the buyer, it is the cost of something. Price is the key to revenue which in turn is the key to profit for a company. Price should not be too high or too low. Now-a-days setting the right price is a challenge. Pricing is the very nerve centre of the commercial process. If there is no pricing there is no marketing. Unless the price is fixed, transactions cannot take place. Pricing allocates the resources for the optimum output and distribution. Price can have a great impact on consumer demand. It can help establish the image and identify of a product. It can be used as a competitive weapon. Pricing has been rightly described by Williamson as the very nerve centre of the commercial process. Henry Ford once stated, Our policy is to reduce price, extend operations and improve the products

Objectives of pricing Before determining the price itself, the management should decide the objectives. The important objectives of pricing are summarized as below: To maximize profit. To maintain or improve the market share. To achieve a desired rate of return on investment. To meet or prevent competition. To stabilize the product prices. To mobilize resources for development and expansion. To build image and enhance goodwill.

There are some uneconomic objectives too These include social welfare, industrial stability and development, increase of national income etc. Price may often act as indicator of quality. Sometimes, lower prices are perceived by the consumers to be an indicator of lower quality of the products. In certain cases increase in price may be perceived favourably by the buyers who might interpret it as a consequence of improvement in quality. In short, it is believed that high priced goods are qualitatively better than lower priced goods. Thus generally, price is an indicator of quality. The reasons for this were as follows. Price is an easy means of product measurement. The more a consumer spends upon a product, the more he will like it. Price is taken as important because of the snop appeal it offers.

Price of the products Section (mm) 8mm 10mm 12mm 16mm 20mm 25mm Grade Fe415(R.s) 34800 34700 34600 34800 34600 34600 Price Grade Fe 500(R.s) 35400 35300 35200 35400 35200 35200

The price fixation in Peekay Rolling Mills is by the chairman on every Monday .Every Monday the chairman fix the price. Weekly the price changes. Chairman will fix the price and informed to other parties in the organization. The pricing is done by the top management efficiently because they know that it may build image and enhance the goodwill of the firm. And also it may help to maintain or improve the market share.

Promotion

A company product may be superb. It may be attractively packaged. It may have reasonable price. It may be built according to customer needs and desires. But people will not buy the product if they have never heard of it. People must know the availability of product and its features, price etc. marketers must communicate the product, its features etc. to the right message in the language that is understood by them. There must be proper flow of information from the producer to the consumer either along with the product or well ion advance of the introduction of the product into the market. This role is played by promotion. Promotion is one of the four element s in the marketing mix. Many people strongly believe that marketing begins as well as ends with promotion. Its main object is to move forward a product, service or idea in a channel of distribution. Simply, promotion is communication between seller and buyer. It involves

various activities which a company may undertake to communicate its products merits to its present and potential customers in order to persuade them to buy the product. According to Masson and Ruth, promotion consists of those activities that are designed to bring a companys goods or services to the favourable attention of customers Objectives of Promotion To creating awareness. To stimulate demand. To help distributors or agents. To stabilize sales. To popularize brand-name. To become market leader. To retain loyal customers. The promotional activities of Peekay Rolling Mills are: Exhibitions Advertisement Seminars Exhibition Exhibition and trade fairs are conducted to promote and popularize the products.An exhibition stand or stall is form of show room. But it is very distinctive form of showroom.The peekay steels used to participate in the exhibition parpidom conducted by the Manorama daily. Advertisement No advertisement through the Medias.Only printed displays and hodings are used.

Seminars Peekay steels used to conduct seminars for the engineers, builders and for

the contractors with a view to educate about the quality of their steels. Physical Distribution Goods are produced for sale to the ultimate consumers. When a product has been developed and made ready and its price also determined the next task is its distribution. Distribution refers to bringing the product to the market and giving it to the final consumers. After establishing channels of distribution, the company must arrange for the physical distribution of its products through these channels. Physical distribution ensures mobility of goods. The storage and movement of products from producers to final consumers is known as physical distribution. It includes all activities used to move products from producers to consumers and other end users. According to Cundiff and Still, physical distribution involves the actual movement and storage of goods after they are produced and consumed . In the word of AMA, physical distribution is moving of finished products from one end of a production line to consumers. Objectives To increase sales. To reduce cost. To provide better customer service. To create time and place utilities. To develop communication system. To stabilize prices. Activities Order processing. Inventory management. Material handling. Storage and warehousing. Packaging.

 Transportation.

Channels of Distribution Channels of distribution means the path or network or the pipeline through which the products are made available to the consumers, thus providingtime and place utility. In Peekay rolling mills the following channels of distribution is used:

Manufacturer

Industrial buyers

Manufacturer

Dealers

Industrial buyers

The sales in peekay steels are through the dealers and also by the individual buyers.The sales through the dealers is more than that of individual buyers.Sales through dealers are 80%,where as sales by individual buyers are only 20%. Mostly the sales to dealers are on credit basis.The individual builders and buyers make advance payments.The credits are only given for those knoen people.For the dealers they are given on credit basis. The dealers of peekay rolling mills are B.M.Steel agencies,Indian steel,Zenith steels,seena steels,C.S.A associates,Metro steels,Omega steels,civic steels and cement,The steel and cement associates,V.K.Enerprises etc..

 People It is the people that the marketer has to deal with.People may include the people to whom the goods are sold and the people through whom the goods are sold.This factor will be the reason as well as resources for success in marketing. This company clearly know to whom the product is to be sold and through whom it should be done.So they given importance to this factor also.Therefore we can conclude that the peekay mills (p)Ltd is giving more importance in managing and organizing the marketing department.

MAINTENANCE DEPARTMENT

INTRODUCTION
The responsibility of the department is to keep ready for maintenance in the plant. For the smooth functioning of the company, it is necessary to maintain the entire system properly. The maintenance department is divided in to two sections:Electrical section, and Mechanical section ELECTRICAL SECTION

The main function of the department is electrical maintenance. It includes break down maintenance, preventive maintenance and periodical checking. Breakdown maintenance Breakdown maintenance under takes the job of maintaining and repairing the machinery break down or disaster happened. This section is helpful to maintain such problems by mending them temporarily and thus the production function will continue smoothly with out any delays. Preventive maintenance This includes the ordinary works of the company shortly to save company from unforeseen problems due to the electrical disorders. Periodical checking To check the machinery and electrical equipments periodically MECHANICAL SECTION

Mechanical section is similar to electrical section. The entire mechanical

activities for the company are performing under this department and are headed by assistant Mechanical manager. The major function of this section is to keep the company ready for the following areas. Maintenance of furnace Maintenance of ladle Maintenance of Tundish Keeping pump house ready

CHAPTER III

FINDINGS The company working from 8.30AM to 5.30PM. The managing directors direct and control all the activities in the company. The workers working with a team spirit. The company has to provide separate restrooms facilities for men and women workers. The company has facilities such as canteen, rest room etc. If any shortage of workers company appoints casual workers. The company suppliers 24 hours water and power.

Suggestions

Motivate the employees to enhance their work. Enhance the communication between management and workers. Give promotion for workers. Give importance of the welfare needs of workers. Give appropriate training for employees. This will improve efficiency and productivity of workers. The company should increase the advertisement in different Medias.

CONCLUSION

Conclusion PEEKAY ROLLING MILLS PVT LTD is the leading company who produceTMT steel bars.There is no need of special advertisement for this particular brand because the customer will be buying the product based on the goodwill and their brand image. Peekay Rolling Mills Pvt Ltd is south Indias only producer of Fe500 grade TMT bars. Peekay Steel is trusted by many of the leading builders across states, because they offer premium quality, at prices that are significantly lower than those of premium brands.

Our experience of PLACEMENT TRAINING REPORT helps us to know about various functions of the organization and this experience will help us in the future that is for sure and it has been a great value in our career.

Bibliography

Books: Marketing management-Twelth edition Philip Kotler (North western university) Kevin Lase Keller Financial management-I.M.Pandey(Professor of finance, IIM Ahemadabad) Human resource management-Barry cush way.

Websites: www.peekaygroup.com www.peekaysteel.com www.peekayrm.com

Organisational chart

Chaiman & M.D Joint managing director General manager finance

:Mr.P.K.Ahammed :Mr.K.E.Shanavas :Mr.C.J.Shaji

General manager business development: Mr.P.S.Abdulla Koya Executive director :Mr.Abdul Azeez.P.K

Engineer quality assurance and quality control :Mr.Sreekumar Manager production Manager human resource :Mr.Shakespere :Ms.Sameera