OurDistinctiveDynamic

HaasSchoolofBusiness StrategicPlan UCBerkeley February1,2010

PublicVersion(abridged)

Itsaboutleadersfortheideaeconomy. DeanRichLyons,BS82

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

ExecutiveSummary
Weareredefiningthebusinessgraduate. Afundamentalstepistogetthecultureright:Peoplewhoquestionthe p g g p q statusquo,projectconfidencewithoutattitude,learnasstudentsalways, andthinkbeyondthemselves.Weaddtherightcore,elective,and experientialcurriculumtodeliverleaderswhocreatethefuture.Our archetypeistheInnovativeLeader,whichhasfourparts:Theybuild yp , p y enterprises poweredineverybusinessareabynewideas putintoaction. Leadersofthiskinddefinewhatsnext,forourmarketsandforoursocieties. TheHaasSchoolisuniquelypositionedtodeliversuchleadersbecausewe haveasolidfoundationofplace,people,andcultureandthevisiontomake p ,p p , farreachingstrategicchanges.

OurMission

Todevelopleaders whoredefine whoredefine howwedobusiness.

Thisplangoesbeyondrestructuringcurriculum itisa redefinitionoftheHaasgraduate. d fi i i f h d MichaelGallagher,Chairman,HaasBoard,BS67,MBA68

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

OurFoundation People,PlaceandCulture
Ouruniquecombinationofpeople,placeandcultureisourfoundation.Ourplan leverageseach.

People OurMission
W Wearethinkers W ld l thi k WorldclassscholarshippermeatestheHaasSchool,andour h l hi t th H S h l d facultyiswidelyrespectedandhonoredwithlifetimeawardsandNobelPrizes. Weareproblemsolvers Ourgraduatesaredistinguishedforhittingtheground tacklingchallengesinmanydisciplines(Marketing,Finance,Accounting,Strategy).

Todevelopleaders whoredefine whoredefine howwedobusiness.

Place Pl
WeareBerkeley Ouruniversityisregularlyamongtheworldstopfiveandis#1 inthenumberofgraduateprogramsinthetop10. Weareinnovators Ourlocalecosystemofinnovators,entrepreneurs,and innovativeorganizationsistheenvyoftheworld. g y

Culture
Weareculturallydistinct ThoughpeoplehavealwayschosenBerkeleyforits uniqueness,wecodifyresultingelementsofourcultureforthefirsttime. We are responsible Positive impact on society is part of our publicservice Weareresponsible Positiveimpactonsocietyispartofourpublic service heritageandhasalwaysbeenafocusatBerkeley.
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HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

OurDistinctiveCulture
Wehavelonglivedbyprinciplesthatdefineanddifferentiateus.Theseinclude excellenceandinclusion,centerpiecesforallofUCBerkeley.Aspartofaworld renowneduniversity,weareinspiredandexpectedtoachieveexcellenceinallthat wedo.Differencesinthought,too,areaBerkeleyhallmark ourbroadmixof we do Differences in thought too are a Berkeley hallmark our broad mix of cultures,backgrounds,andperspectiveshasalwaysledtomorecreative outcomes.FortheHaasSchool,therearefourprinciplesthat,takentogether, sharplydefineusrelativetoourpeers.

OurMission

Todevelopleaders whoredefine whoredefine howwedobusiness.

Questionthestatusquo Confidencewithoutattitude Students always Studentsalways Beyondyourself

Culture isararechancetodifferentiateinaseaofsameness. ScottGalloway,Founder,ProphetandRedEnvelope,MBA92

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

OurDefiningPrinciples
Questionthestatusquo Weleadbychampioningboldideas,takingintelligentrisksandaccepting sensiblefailures.Thismeansspeakingourmindsevenwhenitchallenges convention.Wethriveattheworldsepicenterofinnovation.

OurMission

Todevelopleaders whoredefine whoredefine howwedobusiness.

Confidencewithoutattitude Wemakedecisionsbasedonevidenceandanalysis,givingustheconfidenceto actwithoutarrogance.Weleadthroughtrustandcollaboration. g g Studentsalways Weareacommunitydesignedforcuriosityandlifelongpursuitofpersonaland intellectualgrowth.Thisisnotaplaceforthosewhofeeltheyhavelearnedall theyneedtolearn. th dt l Beyondyourself Weshapeourworldbyleadingethicallyandresponsibly.Asstewardsofour enterprises,wetakethelongerviewinourdecisionsandactions.Thisoften meansputtinglargerinterestsaboveourown.
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HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

StrategicFocus
Redefinethebusinessgraduate Westartbytakingastandontheculturalprinciplesthataredistinctivelyours.We thenchangethecore,elective,andexperientialcurriculumtodeliverourarchetype innovativeleader.Suchaleaderexercisesauthoritythroughinfluence,notcontrol, andbuildsenterprisespoweredbynewideasputintoaction.Thoughtheterm d b ild i db id i i h h h innovativeisoverused,whatitreflectsisenduring.HighlightsincludeournewBILD program(BerkeleyInnovativeLeaderDevelopment). Realizeourintellectualfuture Wearedistinguishedbydeepgroundingintheacademicdisciplines,whichattracts W di i i h db d di i h d i di i li hi h theworldstopfaculty,andbypullingtogetherthisdisciplinarystrengthtocreate leadersofuncommoncharacterandinnovativecapability.AsBerkeleysbusiness school,wefocusourscholarshiponthebigchallengesandopportunitiesofourtime, cleanenergybeinganexample. gy g p TransformourHaascampus Wewillmakeinvestmentsinnewfacilitiesthataddressthepastdecadesgame changingdevelopments.Thefirstshiftisfromcourseinstructiontolearningbeyond theclassroom.Thesecondisfromsimplyearningdegreesearlyinonescareerto py g g y learningthatiswholecareer.Thethirdisschoolsshiftingtowardsharedspacesand classroomsthatdeliverinatargetedwayontheirstrategy(e.g.,teamwork, innovation,orglobal). 6

OurMission

Todevelopleaders whoredefine whoredefine howwedobusiness.

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

Redefinethebusinessgraduate g
KeyStrategicInitiatives

OurMission

BerkeleyInnovativeLeaderDevelopment(BILD):Wearelaunchingaprogram thatcomplementstherestofourcoreindeliveringthespecificknowledge andskillsneededforinnovativeleadership. Culture:Indevelopinginnovativeleaders,wewillembedourdefining principlesineverythingwedoadmissions,orientation,curriculum, careerservices,alumnirelations. Leadership:Ourprogramsencompassstrategic,operationalandpeople Leadership: Our programs encompass strategic operational and people leadership.Todeliverthecapabilities,weprovideclassroominstruction, learningexperiencesoutsidetheclassroom,andanewLeadershipCenter.

Todevelopleaders whoredefine whoredefine howwedobusiness.

Theessenceofleadershipisgettingthreethingsright simultaneously strategic,operationalandpeopleissues. ArunSarin,formerCEO,Vodafone,MBA78

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

Realizeourintellectualfuture
KeyStrategicInitiatives

OurMission
InstituteforBusinessInnovation(IBI):Wewillintegrateandexpand ourexistingthinktanksandprogramstobetterfulfillourmission, asexemplifiedbyournewIBI. Todevelopleaders whoredefine whoredefine howwedobusiness. CenterforTeachingExcellence(CTE):Intheclassroomwewillmore fullyleveragethescholarlypreeminenceofHaasandUCBerkeley, inpartthroughournewCTE. ProfessionalFaculty:Oneofourmajoradvantagesisourwealthof strategicallyrelevantprofessionalfaculty,whichwewillreinforce throughnewfellowshipsandanintegralroleinourBILDprogram.

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

TransformourHaascampus
KeyStrategicInitiatives

OurMission
ActiveCourtyard:WewilltransformtheHaascourtyardandadjoining libraryspaceintoanintegratedsupercolliderforcampuswide interactionandlearning. Todevelopleaders whoredefine whoredefine howwedobusiness. TransformingAddition:WewillexpandourHaascampustothenorth withclassroomsandspacethatarespecificallydesignedtodeliver onourinnovativeleadervision. ExecutiveEducation:Wewillcontinueourrapidgrowthwithanew, stateoftheartfacilityandcloserconnectionswiththerich academicresourcesspreadthroughouttheUCBerkeleycampus.

HaasSchool StrategicPlan2010 StrategicPlan Strategic Plan 2010

FlyinginFormation
Destination
Redefine howwedo business.

Purpose

Develop Develop leaders

Develop Develop ideas

OurMission
Strategic Focus
Redefine thebusiness the business graduate Realizeour intellectual intellectual future Transform ourHaas our Haas campus

Todevelopleaders whoredefine whoredefine howwedobusiness.

Operational Goals

Significantly enhancethe student experience

Buildthe strongest possiblefaculty p y

Increaseour financial strength g

Improveour standingin external marketplace

OperationalGoalsaresupporteddirectlybytheBusiness Schoolsannualunitoperatingplans

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