Business Intelligence and

Datawarehousing

• BUSINESS INTELLIGENCE AND

DATAWAREHOUSING

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 Business Intelligence and
•
datawarehousing - Agenda
Business Intelligence
– Ignorance and Intelligence……why BI?
– Data, Information and Knowledge
– Business Intelligence Definition
– Steps to Business Intelligence
– Business Intelligence Improvement Cycle
– Business Intelligence Architecture

Datawarehousing
– What is Datawarehousing
– Datawarehousing activities
– Datawarehousing Tools and Technologies

Online Analytical Processing

– What is OLAP
– OLAP Analysis
– Activities performed in OLAP

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 Ignorance or Intelligence ?

• Ignorance is the greatest threat to modern business. The risk of

not knowing is immense. And incomplete information can be
more harmful than no information, because we proceed and
make decisions and act with conviction falsely believing that
we know the true nature of the situation.

• Business Intelligence (BI) strives to eliminate guessing and

ignorance in enterprises by leveraging the mountains of
quantitative data that enterprises collect everyday in the variety
of corporate applications. The BI imperative insists that the
enterprises pledge to themselves that They would not go in
ignorance but equip themselves with intelligent knowledge.

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 Data Information & Knowledge
• Data
– Items that are the most elementary descriptions of
things, events, activities, and transactions
– May be internal or external
• Information
– Organized data that convey meaning and value
• Knowledge
– Processed data or information that conveys
understanding, experience, accumulated learning and
expertise applicable to a problem or activity
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Business Intelligence Definition

• Business Intelligence is a set of

concepts and methodologies to
improve decision making in business
through use of facts or fact based
systems.

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Business Intelligence Questions

– Who are my most/least profitable customers?

– To whom should I address my marketing
action/campaign?
– Which is the most profitable reigion?
– What type of customers are loan defaulters?
– What are the sales performance of this year
compared to the last year?

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 Steps to Business Intelligence

Collect Data Prepare Analyze Deliver

&Store Data Reports
Data

Extract Data From Data Staging and Data Visualization Data Delivery
Datawarehousing
Legacy Systems Creation of OLAP Web Portals
Store data in reports
ERPs Emails
dimension model
Forcasting
Transaction Pagers,Mobiles
Model
Systems Trending Analysis
Tranformation
Archives
Historization
External Sources

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Business Intelligence Improvement Cycle

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Business Intelligence
Architecture

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 Datawarehousing
• Is the process of taking internal and/or external data, cleansing
it and storing it in a data warehouse where it can be accessed
by various decision makers in the decision support process.
• A data mart is a part of a data warehouse containing a subject
area data.
• Data warehousing solves the data acquisition or access
problem.
• The end users perform ad hoc query, reporting, analysis and
visualization on the data warehouse or on one or more data
marts.

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 Datawarehousing Activities
• Datawarehousing activities can be classified into categories
• ETL
• ETL stands for extract, transform and load, the processes that enable
companies to move data from multiple sources, reformat and cleanse
it, and load it into another database, a data mart or a data warehouse
for analysis, or on another operational system to support a business
process.

Reporting
This includes creation and delivery of broad range of reports including
scorecard, performance measures, OLAP reports, ad-hoc reports.

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 Datawarehousing Tools and
Technologies
• ETL
• Informatica
• Abinitio
• DataStage
Cognos Descision Stream
DataJunction

Reporting
Cognos
Microstrategy
Business Objects
Microsoft Analysis Server
Actuate
Hyper-ion

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BI Reporting tools Market
Summary

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 What is OLAP?

• A database-oriented DSS which uses data

warehouse and a set of tools usually with
multidimensional capabilities to aid in
reporting, querying and data analysis. On-line
retrieval and analysis of data to reveal
business trends and statistics not directly
visible in the data directly retrieved from a
data warehouse. Also known as
multidimensional analysis
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OLAP Analysis

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 Activities performed in OLAP systems

• Activities performed by end users in OLAP systems

– Specific, open-ended query generation
• SQL
– Requesting Ad hoc reports
– Conducting Statistical and other (e.g. data mining) analyses
– Building DSS applications
• Modeling and visualization capabilities
• OLAP tools fall into four product groups:
– Multidimensional spreadsheets
– Multidimensional query & report writing tools for standard RDMS (e.g.,
Business Objects)
– Fully multidimensional DBMS
– Visual information access systems

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 Thanks

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