A STUDY ON MARKETING FIANACE

Summer internship project report With MANJEERA Pvt. Ltd hyderabad

AMITY GLOBAL BUSINESS SCHOOL Hyderabad By Kodi.Pravalika B.B.A Batch 2009-2012

Declaration

I Kodi.Pravalika, hereby declare that the project work entitled submitted to Amity Global Business School, Hyderabad is an original work done by me under the guidance of Mrs. Surekha thakur . This project has not been submitted earlier elsewhere for the awaed of any begree or diploma in any institution/University.

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Kodi.Pravalika

Acknowledgement
It is a matter of great pleasure and privilege for me to present this report on 60 days training at Manjeera Pvt.Ltd , Hyderabad. I take this opportunity to express my gratitude towards all those people who helped me to successfully complete this summer training . I am grateful to Mr.Prasad Rao , the director of Amity Global Business School, Hyderabad for being a constant source of inspiration.I would also like to thank my faculty guide Mrs.Surekha Thakur of Amity Global Business School, Hyderabad for providing me the moral support and the help I needed to complete my project. I am especially grateful to Mr.G.Vivekanand, the C.E.O of Manjeera Pvt.Ltd, for giving me an opportunity to work at Manjeera and guiding me all through my internship . Needless to mention is the love and moral support of my parents without this work would not have been possible.

Date: Place:

(Kodi.Pravalika) A306069005

About Manjeera
History: Manjeera Group is a 25 year old company which is based out of Hyderabad. So far it has made residential buildings and office space which cross three million sq feet in area. It has more than five million sq feet worth of projects as of now, which are under construction. This corporate culture of delivering value to the customer consistently ,is the outcome of the efforts and belief of Mr. G Yoganand,Chairman & Managing Director. He started his career in 1984,as a Founder-Consultant of Matrix Consultants. Foraying into Real Estate in Year 1987,he promoted manjeera Constructions. Innovation was not limited to residential buildings alone. Functional solutions much ahead of their times were proposed and deployed in commercial structures also. Aditya trade Centre, built in year 2000, became an iconic example for comfort and convenience. The new constructions include housing buildings, commercial spaces, retail, etc. Few of the upcoming projects include retail malls, houses etc. Some of the projects will be completed by the end of 2011. Manjeera have many projects on hand for the next year as well. We are constructing two residential buildings and other commercial ones as per the needs of our customers. As of now we are present only in Hyderabad and we may start work in other cities in the future. The market is good, and the long-term investment is very good in the city.

Economic Scenario, Industry Structure and Developments:

The recovery in the global economy is well under way and the predictions are that onecan expect a positive growth in 2010-11. The year 2009-10 saw a slight dip in the GDPgrowth in the country. The Indian economy grew at 6.1 % during the year 2009-10. The lasttwo quarters of the fiscal saw the revival in growth rates across all sectors. The Indianconstruction industry grew by 6.5% in the last fiscal against 5.9% growth in 2008-09. Thekey factors behind this growth are continuous government investment in infrastructurecreation, as well as real estate construction to meet the demands for residential andcommercial real estate. Real estate is the second largest employer in India after agriculture and is slated togrow at 30% over the next decade. The housing sector alone contributes to 5-6% of thecountry's GDP. Retail, hospitality and commercial real estate are also growingsignificantly, providing the much needed infrastructure for India's growing needs. As aresult, this sector also qualifies as a large and significant employer across a range ofskills and qualifications. With signs of economic stabilization and moderate global economic growth , propertymarkets in India have exhibited signs of revival from the second quarter of 2009.Attracted by correcting values, investors and end-users alike have begun to reconsider themarket, accelerating activity in the Indian realty sector. With return of liquidity inrecent months via FDI, QIP's, noncore asset sales and banks reconsidering lending to therealty sector, cash flows of realty players have also improved. Although overall demandfor real estate saw a decline in 2009, an improving economy backed by strong fundamentals,suggests that the sector is likely to see a demand growth in the long-term. However,Andhra Pradesh witnessed certain local developments in the last quarter of 2009-10 thatchanged the economic climate and now the things have returned to normalcy.

Segment wise Performance:

The Company is primarily engaged in construction activities and is managedorganizationally as a single unit. Accordingly, the company is a single business segmentcompany.

Opportunities & Threats:

During the last 23 years, the Company had executed various projects. With the expertisegained over years in the field of construction and development of Real Estate, the Groupis embarking to make an entry into Infrastructure projects. The Group has reputation forexecution of projects with clear titles and quality construction. The track record of thecompany and proven skills of its employees at various levels will be useful in furtherimproving the performance of the company in the years to come.

Risks and Concerns:

Growth and demand is dependent on general economic conditions and a deceleration canadversely affect the Company's business and its earnings. Increasing competition fromdomestic and international construction companies affect market share and profitability.Uncertainties with government policies can significantly affect operations. To mitigate the above mentioned risks, the Company has developed built-in proceduresand practices and has laid down procedures for handling risks in carrying out the businessto the best advantage of all stakeholders and to improve the shareholder value and toensure continuity of business. There are certain key challenges and risks that need to be actively monitored andmitigation steps to be taken as and when required. These challenges along with concernedresponses can be summarized as follows:

Challenges

Response Presence in diverse business segments. Better revenue mix from various Margin Pressure verticals like residential, commercial, execution of contracts etc. Market Driven Cost Long-term relationship with suppliers, tight project management of Pressure construction and development Increasing Build a credible brand, timely delivery, high-quality projects with high Competition level customer service. Effort to set up a professional organization, transparent and benchmarked Attracting Talent people systems

Internal Control Systems:

The company has a system of internal control commensurate with the size of its businessthrough supervision, checks and balances, policies and procedures. The system is reviewedand updated on an ongoing basis. Financial Performance: During the year under review, the company has achieved a slightly reduced turnover ofRs. 6045.97 Lacs as against the turnover of Rs. 6384.08 lacs in previous year 2008-09. Thenet profit after tax stood at Rs. 1014.99 lacs as against Rs. 1010.65 lacs in the previousyear 2008-09. Despite adverse market conditions, better profitability was achieved by prudent costcontrols and benefits accrued under Sec. 80 IB of Income Tax Act, 1961. The company'ssatisfactory financial and operational performance during 2009-10 and the optimisticoutlook about the company's continued growth in the years to come enabled the Board todeclare dividend of 12% to its equity shareholders. Your Company continues to pursue the completion of ongoing projects to achievesustainable and a balanced profitable growth. Even during severe slowdown in the economy,the company was able to fulfil its financial obligations to the lenders/supplierspertaining to the year under review.

Operational Review:
Your Company has created a good brand image in all the segments and the brand issynonymous with high quality product and transparency in dealing with its customers. we have shown great strength and resilience in the last few years of extremelychallenging business environment. On the basis of learning from the last couple of yearsand also based on our eagerness to get equipped for the potential growth phase in future,we have developed a tightly integrated Marketing Strategy. As the company continues tofocus on the strategy execution, aggressive advertisement campaigns, exhibitions andmarketing efforts in U.S gave us a better competitive advantage.

Project Details:
The Company has successfully completed Manjeera Heights-Phase II residential project atSaroornagar, Hyderabad with a Built up area of 2,52,521 sft. Details of Projects under execution by Manjeera Constructions Limited (MCL) asDeveloper/Contractor:
Name of the project Smarthomes VillasQutbullapur, Hyd Smarthomes Apts., Qutbullapur, Hyd Kukatpally, Hyd Nature of Project Residential Residential Residential Built up area (in sft.) 1,01,200 83,9821 3,85,5181 Parking area (in Nature of Association sft.) Under Development __ agreement where MCL Share in BUA is 57.50% Executed on ownership 8,895 basis. 100%, ownership of 37,083 Developmental rights from APHB 14,69,21 1,56,420 Project execution done by MCL as Contractors. Contract on Turnkey basis obtained from CGEWHO

Manjeera Diamond Towers, Gopanpally, Residential Hyd CGEWHO Residential Bhubhaneswar Project

46,20,009 6,12,718

Details of Projects directly executed by Group/Associate Companies of MCL:

Name of the Nature of Project project

Built up area (in sft.)

Kukatpally, Hyd Kukatpally, Hyd Gachibowli, Hyd

Commercial/ Retail/Office Residential/Office/ Retail/Commercial

13,05,000

Parking area (in Nature of Association sft.) Executed in SPV Manjeera Retail Holdings Pvt. Ltd., where 6,16,000 MCL has equity stake of 51%. (Estimated sales revenue is Rs. 974 crs.) 2,76,000 Executed in SPV GM Infraventures Limited where 2,00,000 MCL has equity stake of 26% (Estimated Sales revenue is Rs.185.21 Crs.)

6,77,000

Commercial

4,00,000

Human Resources and Industrial Relations: The company has always considered its human resources as an asset and is committedtowards their development for continuous growth. The Company also firmly believes inempowering its employees and constantly takes various measures to achieve this. TheCompany has a well defined policy to recruit qualified professionals. Relations with theEmployees remained cordial throughout the year. The staff strength had increased from 126as at 31st March, 2009 to 143 as at 31st March, 2010 Cautionary Statement: Statements contained in the Management Discussion and Analysis Report describing theCompany's objectives, projections, estimates, expectations or predictions may beforward looking statements within the meaning of applicable laws andregulations.

Actual results could differ materially from those expressed or implied. Importantfactors that could influence the Company's operations include economic conditionsaffecting price conditions in the domestic market in which the company operates or changesin the Government regulations, tax laws and other statues or other incidental factors.

Vision, Mission & Core Values

Vision To be synonymous with life-enriching spaces & structures and to ascend to industry leader status Mission Manjeera is a construction, real estate, hospitality and infrastructure conglomerate, with a strong lineage focusing on quality, innovation, costeffectiveness, eco-consciousness, customer delight and adding value to stakeholders interests. Core Values Integrity First time right Proactive Teamwork Accountability Learning Innovative

Upcoming Projects

Manjeera Diamond Towers Manjeera Diamond Towers is a residential space offering that begins and ends with the most profound attention to detail. Coming up on 11acres of prime land in Gopanpally, Gachibowli, MDT Phase I comprises of 7 towers of 10 levels each housing 2 BHK (780 sft. to 1230 sft.) & 3 BHK (1100 sft. to 1780 sft.) luxury apartments. MDT Phase II features 5 towers of 10 levels each, housing 2 and 3 BHK apartments. Phase I is in an advanced stage of completion and is all poised for occupation by March, 2010.

Smart Homes Villas Smart Homes - Villas is more of a medium for Manjeera to inspire and transform peoples' lives. A total of 45 deluxe quality duplex homes with built-up areas ranging from 1916 to 2671 sft. have come up at the zip code which is home to well-known establishments. Its proximity to the City, excellent connectivity through express highways, and green spaces are few other reasons why most of the villas have been sold out.

Smart Homes Apartments Smart Homes - Apartments is an affordable residential space perfected the Manjeera way. The project comprises of a total of seventy 2 & 3 bedroom apartments ranging from 1056 sft to 1308 sft. nestling in a 5-storeyed tower. Just 30 minutes' drive from the heart of the City, this Project offers the perfect opportunity to experience rich taste in all its manifestations.

Manjeera Majestic Homes This magnificent residential complex in Kukatpally consists of close to 250 two and three BHK apartments spread over 23 storeys replete with all the conveniences of modern day living. A fully appointed Gym & Health Club, Clinic, Creche and Snack Bar plus ample parking space, central laundry, drinking and sewage water treatment plants etc. make it an ideal place to come back to. Add to these, a terrace that sports a swimming pool and a helipad and you know this is the place to spend your life in.

Manjeera Majestic Commercial Manjeera Group presents a magnificent investment opportunity on the JNTUHitech City road at Kukatpally, the commercial domain of Hyderabad. Manjeera Majestic - Commercial. Designed to be one of the finest corporate and retail destinations, Manjeera Majestic - Commercial is perfect for those who have the vision to invest for a better future. Whether you choose to have your office or invest, Manjeera Majestic - Commercial will be a strategic business decision you will be proud of. Manjeera invites all enterprising investors to reap the dividends of an amalgamation of new-age retailing spaces and state-of-art work spaces at a location that is brimming with opportunities.

Manjeera Trinity Corporate With 900000 sft. of sheer versatility, spread over 18 storeys, it's now easier to be productive, imaginative and happy at work. Sleek and contemporary, Manjeera's innovative office environments are built in conformance with vaastu, a lot of common sense and a willingness to do something really different.

Manjeera Trinity Malls The goal behind Retail @ Trinity is to skillfully combine comfort with dynamic design elements. The 4,25,000 sft. mall is all about urban effervescence and caters to connoisseurs of food and entertainment through state-of-the-art gaming zones, food courts, a multiplex and hi-end shopping.

Manjeera Trinity Home Premium homes take on an all together new meaning at Home @ Trinity. Beautifully designed homes will now hobnob with shopping and entertainment spaces to take convenience to new levels. Who better than Manjeera to create that perfect 'mixed use environment' that can seamlessly blend into the fabric of the City?

Manjeera Heights Giving a project that chic and contemporary feel is a skill that Manjeera is wellknown for. Phase I at Manjeera Heights was a sell out and bookings are now open for Phase II. Manjeera is proud that Phase I appreciated tremendously in value and has brought smiles to the faces of the investors. The 10-storeyed Phase II, with its large, spacious and designer residential spaces is all about tasting the nuances of a great life. Ready for Occupation!

Balance Sheet
Balance Sheet of Manjeera Mar '11 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 12.51 12.51 0.00 0.00 49.03 0.00 61.54 35.33 4.75 40.08 101.62 Mar '11 12 mths Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) 9.87 3.74 6.13 0.00 52.38 56.29 19.76 2.28 78.33 7.20 0.00 85.53 0.00 36.19 6.29 42.48 43.05 0.06 101.62 0.09 49.20 9.59 2.98 6.61 0.00 52.38 58.59 9.45 0.20 68.24 8.25 1.17 77.66 0.00 30.51 5.58 36.09 41.57 0.14 100.70 0.26 42.70 8.70 2.03 6.67 0.00 52.42 51.35 4.37 0.23 55.95 8.56 1.28 65.79 0.00 34.65 5.30 39.95 25.84 0.23 85.16 0.26 35.98 4.25 0.99 3.26 0.00 52.42 40.77 3.08 0.55 44.40 8.90 0.99 54.29 0.00 39.17 3.15 42.32 11.97 0.31 67.96 0.26 29.31 2.76 0.66 2.10 0.00 30.04 14.62 1.62 0.13 16.37 3.32 0.30 19.99 0.00 26.41 1.13 27.54 -7.55 0.26 24.85 0.00 20.08 12.51 12.51 0.00 0.00 40.90 0.00 53.41 39.54 7.75 47.29 100.70 Mar '10 12 mths 12.51 12.51 0.00 0.00 32.50 0.00 45.01 33.16 6.99 40.15 85.16 Mar '09 12 mths 12.51 12.51 0.00 0.00 24.15 0.00 36.66 30.37 0.93 31.30 67.96 Mar '08 12 mths 5.00 5.00 0.00 0.00 5.04 0.00 10.04 1.08 13.73 14.81 24.85 Mar '07 12 mths Mar '10 12 mths ------------------- in Rs. Cr. ------------------Mar '09 12 mths Mar '08 12 mths Mar '07 12 mths

About TANA
Founded in 1977 and incorporated as a non-profit by 1978, TANA is one of the oldest and largest Indo-American national-level organizations, boasting over 32,000 members across The USA and Canada. Consistent with its charter, the Telugu Association of North America (TANA) is an organization formed to perpetuate, integrate, and assimilate the cultural heritage of the Telugu-speaking people of the North American continent into the mainstream of the cultural heritage of North America. In particular, TANA's goals include: 1. Organizing periodical Telugu literary, educational and cultural conferences throughout the continent; 2. Promoting the understanding of Telugu literature, art, culture, music, dance, and drama among the children of Telugu speaking people in North America and their American friends; 3. Working with local and regional Telugu associations throughout North America to organize standardized educational courses; 4. Working with Universities and educational institutions in North America on the development of concentrated studies in Telugu literature, history, and other subjects; 5. Promoting the circulation and distribution of Telugu books in public libraries; 6. Serving as a cultural ambassador by exchanging cultural, literacy and artistic ideas via participating in Telugu cultural performances across the globe and by inviting distinguished Telugu Scholars, artists, artisans, statesmen to North America for lectures and seminars. 7. Carrying on all such lawful activities which a non-profit Corporation, organized for literary, cultural, and educational purposes within the meaning of Sec. 501(c)(3) of the Internal Revenue Code of 1954, as it may from time to time be amended, may be empowered. TANA publishes and distributes to its members a bilingual TANA Patrika, and biennially holds the national North America Telugu Conference as well as the TANA Youth Conference. TANA, through its TANA Foundation, has been serving Indian and American communities for over 30 years. Amongst its many notable achievements, TANA has recently raised through its Operation Envision program over $332,000 to restore sight to the blind and visually impaired in Andhra Pradesh, India, has partnered with the Child Aid Foundation to help assuage child poverty in India and throughout the world, and has made pursuit of a university education possible for countless Indian students, through its Adopt a Child program and numerous other scholarships. TANA regularly donates substantial amounts of time and aid to food pantries throughout North America, and its Backpack Program has been providing backpacks to urban schools in North America for over five years. TANA is also very active in humanitarian aid, having taken a notable role in providing aid to victims of Hurricane Katrina and 9/11, for instance, in North America, as well as providing aid to victims of international tragedies, like the victims of the Tsunami in India.

More than 8,000 people descended on Santa Clara to be part of the 18th TANA Conference from North America andaround the world. In one of its kind event, the historic convention was inaugurated by lighting the traditional lamp, which attracted famous cine actors, community stalwarts and politicians.