A Project Report On A Market Survey of Consumer Durables Product of Samsung Electronics Ltd

Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010

Project Guide Mr.Jagat Jyoti Barua Lecturer,MAIMS

Submitted By Vaibhav Bansal Enrollment No. : 0411471707 BBA (Gen) VI Semester Sec A

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.!, Sector 22, Rohini Delhi 110086

STUDENT DECLARATION

This is to certify that I have completed the Project titled A Study Of

Consumer Durable Market For Samsung Electronics Ltd under the

guidance of Mr. Jagat Jyoti barua in partial fulfillment for the requirement of the award of the degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere.

Vaibhav Bansal 0411471707 BBA (Gen) VI semester Sec A

CERTIFICATE
2

This is to certify Project titled A Market Survey of Consumer

Durables Product of Samsung Electronics Ltd is an academic

work done by Vaibhav Bansal submitted in the partial fulfillment for the award of the degree of the Bachelor of Business Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier.

Mr. Jagat Jyoti Barua Lecturer, MAIMS

ACKNOLEDGEMENT

I take great pleasure in recording my sincere gratitude to the person who helped me in completing this project by giving their valuable time and guidance. I would like to express my gratitude towards them. Mr. Jagat Jyoti Barua, project in charge, for providing me his whole hearted co-operation, consistent help, valuable guidance at every stage of my project. He has been a source of consistent and professional evolution of my project. Without his personal guidance I would have never come to successful and efficient completion of this project. Also I would like to thanks Dr. N.K.Kakkar for his keen interest and guidance throughout the course of my training.

TABLE OF CONTENTS Page No. Chapter 1 Introduction 1.1 About the Industry 1.2 About the Organization Research Methodology 2.1 Objectives of study 2.2 Research Methodology 2.3 Scope of study 2.4 Limitations of study 2.5 Sources of data collection Findings and Analysis 3.1 Findings from Primary Data 3.2 Findings from Secondary Data Conclusion Recommendations 7 10

Chapter 2

16 17 19 20 21 23 38 41 43 45 48

Chapter 3

Chapter 4 Chapter 5 Annexure Bibliography

CHAPTER- 1 INTRODUCTION

1.1 Introduction about the Industry 1.2 Introduction about the Organization

INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell phones and kitchen appliances like microwave ovens were also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in 2007-08. More than 7 million units of consumer durable appliances have been sold in the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in terms of the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have registered double-digit growth in the direct cool refrigerator market. In the case of washing machines, the semi-automatic category with a higher base and fully-automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32 per cent and that of split ACs by 97 per cent. Since the penetration in the urban areas for these products is already quite high, the markets for both C-TV and refrigerators were shifting to the semi-urban and rural areas. The growth across product categories in different segments is assessed in the following sections.

Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at least 25 per cent. At the disaggregated level, conventional CTV volumes have been falling while flat TVs have grown strongly. Market sources indicate that most CTV majors have phased out conventional TVs and have been instead focusing more on flat TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV production and is likely to be around 65 per cent in 2007-08.High-end products such as liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per

Cent respectively in 200910 following a sharp decline in prices of these products and this trend is expected to continue. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped. This trend is expected to continue through 2009- 2010, as competition is likely to intensify to scale and capture the mass market.

COMPANY PROFILE

SAMSUNG Introduction
Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsungs course as a profitable, responsible global corporation.

SAMSUNG HISTORY

2008

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre Samsung D'light' No.1 worldwide market share position for TVs achieved for the 9th quarter in a row No.1 worldwide market share position for TVs achieved for the seventh quarter in a row Developed the world's first 30nm-class 64Gb NAND Flash memory BlackJack bestowed the Best Smart Phone award at CTIA in the U.S. Attained No.1 worldwide market share position for LCD for the sixth year in a row Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone

2007

2006

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Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player

September, 2005

Developed 1.72"Super-Reflective LCD Screen The India Retail Forum has awarded Samsung as the Best Retailer of the year 2005 in the consumer Durables category. James Damian, SVP, Best Buy and his team handed over the award to Mr. Ravinder Zutshi, Dy MD and Samsung India at the India Retail award function held in Mumbai on 16th September. Mr. S. H. Oh appointed as the President and Chief Executive Officer of Samsung South West Asia. Samsung received the Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for the year 2004 from Mr. Shivraj Patil, Union Home Minister. India made regional headquarters for Samsung Southwest Asia. Mr. K. S. Kim appointed as the First President and Chief Executive Officer of Samsung South West Asia. Inaugurated Samsung's new, High-Tech, advanced Refrigerator facility. Commencement of production at refrigerator facility in Noida. Merger of SIEL with SEIIT. Software technology park set up at Noida Construction commences for 5,000,000 refrigerator plant in Noida Samsung unveils new technology for Consumer Home Entertainment (DNIe)

February 2005 November 2004

February 2004 February 2004 November 2003 August 2003 June 2003 December 2002 October 2002

June 1996 May 1996 December 1995 August 1995

Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh. Launch in South Home Appliances Launch Samsung India Electronics (SIEL) products launched in India. Certificate for commencement of business received by Samsung

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GROWING TO BE THE BEST

Samsung India aims to be the Best Company in India by the Year 2006. Best Company in terms of both the internal workplace environment as well as the external context in which the Company operates. Samsung aims to grow in India by contributing to the Indian economy and making the lives of its consumers simpler, easier and richer through its superior quality products. Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers. Mr. S.H. Oh, President & CEO Samsung South-West Asia Regional Headquarters.

Samsung in India
Samsung India is the hub for Samsungs South West Asia Regional operations. The South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung Made in India products like Colour Televisions, Colour Monitors and Refrigerators were being 12

exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development.

SAMSUNG GLOBAL The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries, the company has of 5 main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics Corporation is the worlds largest pro ducer of Colour Monitors, Colour TVs, Memory Chips and TFT LCDs.

Customized products for Indian Consumers

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 Samsung understands the local cultural sensibilities to customize its products according to the Indian market. It has set up a usability lab at the Indian Institute of Technology in New Delhi to customize Samsung products to meet the specific needs of Indian consumers. This industry-institute partnership is helping Samsung to study and analyze consumer response in aspects of product design, including aesthetics, ergonomics and interface. Through its research done on consumer preferences in India, Samsung has concluded that Indian consumers want more sound oriented products. Thus, the Samsung televisions for India have a higher sound capacity than their foreign counterparts. For the semi-automatic segment of Samsung washing machines, Samsung has introduced for the first time in India a feature called Super Dry. It is present in three of Samsungs semi automatic models and dries the clothes better than the rest. Samsung washing machines have an additional menu that takes care of the local Indian wardrobes. They also have a memory re-start that takes care of the frequent power failures in India.

Chapter 2
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Research Methodology
1. Objectives of the study 2. Research methodology 3. Scope of the study 4. Limitations of the study 5. Sources of data collection

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OBJECTIVES OF THE STUDY

To find number of brands of consumer durable in Delhi.

To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of Colour television, Refrigerators, Washing machine, DVD, Microwave oven.

To study profit margin of major brands in consumer durable.

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Research Methodology

Research methodology is considered as the nerve of the project. Without a proper wellorganized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

Research design
Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyers behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance.

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Research design specifies methods and procedures for study. In this study the company was interested to know the demand of different consumer durable product, about competitors, and potential for SAMSUNG procedures to be used for the study among retailers/dealer and. However it was exclusively personal interview.

Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company.

Sources of Collection of Data

Primary Data Secondary Data

SAMPLING METHOD
Random Sampling method

SAMPLE SIZE
50

Research tools:
Questionnaires

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Scope of the study

This project gives us great exposure to the consumer durable market because it includes product knowledge and field survey job in which we visited the consumer durable stores in Delhi.

In term of purchasing power parity (PPP), India is the 4th largest economy in the world and overtake Japan in the near future become the 3rd largest.

Indian consumer durable market is expected to reach $450 billion by on 2010 India has the youngest population amongst the major countries. There were lot of people in the different income categories nearly the two third population is below the age of 35 and nearly 50% is below 25.

There were 56 million people in middle class, who were earning us$4,400US$21,800 a year. And there were 6 million rich household in India.

The upper-middle and high-income household in urban areas were expected to grew to 38.2 million in 2007 as against 14.6 million in 2000.

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LIMITATION OF STUDY Although I tried my best in preparation of this project, but this study has some limitation: 1. The period of the project was not sufficient to study all the factors in deep. 2. Visiting various places for the study consumed a lot of time. 3. We cannot say that what the consumer have revealed will be right for each and every situation because their perception is influenced by many factors. 4. Many consumer and dealers/retailers showed less interest in providing information and havent cooperated. 5. Some of confidential information viz. credit period, schemes, policies and sales figure were not disclosed by the competitors.

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Sources of collection of primary and secondary data for market research.

The sources may be classified as either internal (organizational) or external sources of information. But in this study we have used only the external sources.

External Sources
External sources are created outside the organization and are more varied than internal sources. There are also better defined methods for finding them. This discussion is restricted to published sources, although other sources of information may be useful.

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CHAPTER-3 FINDINGS &ANALYSIS

3.1 3.2

Findings from Primary Data Findings from Secondary Data

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Data Analysis and Interpretation

Table No.1 Sr. No. 1 2 3 4 Number of companys product sold by dealers. PRODUCT C-TV C-TV & REFRIGERATOR C-TV & REFRIGERATOR & WASHING MACHINE ABOVE ALL TOTAL Graph No. 1 NO. OF RESPONDENTS 43 33 28 46 301 Source:- Survey

INTERPRETATION:According to survey, 43 dealers were sold only C-TV, 33 dealers were sold C-TV and REFRIGERATOR, 28 dealers were sold C-TV and REFRIGERATOR, WASHING MACHINE and 46 dealers were sold all product.

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Table no. 2 shows no. of companys product sold from dealers shop. Sr. NO. 1 2 3 4 NO. OF COMPANIES PRODUCT FIVE FOUR THREE TWO TOTAL Graph No. 2 NO. OF RESPONDENTS 17 12 4 17 50 Source:- Survey

INTERPRETATIONAccording to survey, 17 dealers were sold 5 brands, 17 dealers were sold only 2 brands from their shops.

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Table No.3 Shows Major brand of C-TV sold by dealers. Sr. NO. 1 2 3 4 5 BRAND LG VIDEOCON SAMSUNG SANSUI ONIDA TOTAL PERCENTAGE 39 23 18 11 9 100 Source:- Survey Graph No. :- 3

INTERPRETATIONAccording to dealers, in Nashik district LG is leading in C-TV with 39%, after that VIDEOCON is 2nd with 23% and then SAMSUNG is on 3rd with 18%.

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Table No.4

Most important parameter for more sale of C-TV REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL PERCENTAGE 28 30 17 15 10 100 Source:- Survey Graph No.4

Sr. NO. 1 2 3 4 5

INTERPRETATIONAccording to dealers, Price is most important parameter for more sale of C-TV and then Quality, Services, Advertisement and Schemes.

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Table No. 5 shows the major brands of REFRIGERATOR sold by dealers. Sr. NO 1 2 3 4 5 6 7

BRAND LG VIDEOCON SAMSUNG GODREJ WHIRLPOOL KELVINATOR KENSTAR TOTAL

PERCENTAGE 22 13 9 12 19 16 9 100 Source: - Survey Graph No. 5

INTERPRETATIONAccording to dealers, LG also leading in the REFRIGERATOR market in Nashik district with 22%, After that Whirlpool and Kelvinator is following them.

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Table No.6 shows Sr. NO. 1 2 3 4 5

most important parameter for more sale of REFRIGERATOR REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL PERCENTAGE 27 32 19 13 9 100 Source:-Survey Graph No. :- 6

INTERPRETATIONAccording to dealers, most important parameter for more sale of Refrigerator is Quality and then Price, Services, Advertisement and Schemes.

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Table no.7 shows Major brands of Washing Machine sold by dealers. Sr. NO. 1 2 3 4 5 6 7 8 BRAND LG VIDEOCON SAMSUNG IFB WHIRLPOOL GODREJ KELVINATOR KENSTAR TOTAL PERCENTAGE 18 11 15 7 21 9 10 9 100 Source:- Survey Graph No. :-7
MAJOR BRAND OF WASHING MACHINE

10% 9%

9%

LG 18% 11% VIDEOCON SAMSUNG IFB WHIRLPOOL GODREJ

21%

7%

15%

KELVINATOR KENSTAR

INTERPRETATIONAccording to dealers, LG is leading in Washing Machine market with 18%, after that VIDEOCON and SAMSUNG is leading in Nashik district.

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Table No.8 shows most important parameter for more sale of Washing Machine Sr. NO. 1 2 3 4 5 REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL PERCENTAGE 26 32 24 10 8 100 Source:- Survey Graph No.8

INTERPRETATIONAccording to dealers, the most important factor which affects the sales of washing machine is QUALITY, and then prices and services is considered by the customers.

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Table No.9 shows Major brands of DVD sold by dealers. Sr. NO. 1 2 3 4 5 6 7 8 BRAND LG VIDEOCON SAMSUNG ONIDA PHILIPS SANSUI SONY INTEX TOTAL PERCENTAGE 11 13 10 15 22 12 8 9 100 Source:-Survey Graph No. :- 9
MAJOR BRAND OF DVD
NO. OF RESPONDENTS 25 20 15 10 5 0
C O N G ID A H IL IP S S A N SU I S O N Y IN TE X LG U N EO O N S

22 15 10 12 8 9 NO. OF RESPONDENTS

11

13

A M

ID

INTERPRETATIONAccording to dealers, PHILIPS is the most popular brand in DVD market with 22%, after that ONIDA with 15% and VIDEOCON with 13% on 3rd position.

BRANDS

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Table No.10 shows most important parameter for more sales of DVD Sr. NO. 1 2 3 4 5 REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL PERCENTAGE 21 42 17 8 12 100 Source:- Survey Graph No. 10

INTERPRETATIONAccording to dealers, Quality is major factor in respect of more sale of DVD, and then Services and prices were to be considered.

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Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers. Sr. NO. 1 2 3 4 5 6 7 8 BRAND LG VIDEOCON SAMSUNG KENSTAR GODREJ PHILIPS BAJAJ SONY TOTAL PERCENTAGE 18 13 15 21 9 8 9 7 100 Source:- Survey Graph No. 11
NO. OF RESPONDENTS 25 20 15 10 5 0
C O N R G O D R E J P H IL IP S G J LG ST A AJ A U N EO AM S O N Y

21 18 13 15 9 8 9 NO. OF RESPONDENTS 7

ID

INTERPRETATIONAccording to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR is making a huge business as compare to other competitors after that LG and then SAMSUNG. According to dealers, microwave oven does not have that much demand as compare to other consumer durable product.

EN

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Table No.12 shows Reason for more sales of MICROWAVE OVEN Sr. NO. 1 2 3 4 5 REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL PERCENTAGE 21 36 14 17 12 100 Source:- Survey Graph No. 12

INTERPRETATIONThe most important factor of more sales of microwave oven is QUALITY of the product. Quality is mostly affected on sales of microwave oven.

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Table NO.13 shows High Profit margin brands Sr. No. 1 2 3 4 5 6 7 8 BRANDS LG SAMAUNG WHIRLPOOL VIDEOCON SONY GODREJ PHILIPS KENSTAR TOTAL PERCENTAGE 21 18 16 13 11 9 7 5 100 Source:- Survey Graph No.13
HIGH PROFITABLE BRAND
NO. OF RESPONDENTS 25 20 15 10 5 0
AM LG A W U N H G IR LP O V O ID EO L C O N S O N Y G O D R E J P H IL IP K S EN ST A R

NO. OF RESPONDENTS

BRANDS

INTERPRETATIONAccording to dealers, in Indian consumer durable industry LG is leading company because of their low pricing policy and the better quality of product. SAMSUNG is on 2nd position, if SAMSUNG will change their pricing policy like LG and VIDEOCON then SAMSUNG should be on 1st position.

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Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business

Sr. No. 1 2 3 4 5 6

SUGGESTION FAST AND REGULAR AFTER SALES SERVICE REDUCE PRICES INCREASE DEALER MARGIN ADVERTISMENT AT RURAL AREA IMPROVE QUALITY REGULAR SCHEMES TOTAL Graph No.14

NO. OF RESPONDENTS 15 11 8 6 5 5 50 Source:- Survey

35 30 25 20 15 10 5 ADVERTISMENT AT RURAL AREA SUGGESTION FAST AND REGULAR AFTER SALES SERVICE INCREASE DEALER MARGIN REGULAR SCHEMES AND LUCKY DRAW 0 REDUCE PRICES IMPROVE QUALITY Series1 Series2 Series3 Series4 Series5 Series6 Series7

NO.

INTERPRETATIONAccording to suggestion of dealers, AFTER SALES SERVICE is most important factor which is helping to the SAMSUNG for increase the sales. After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN should increase for motivation of dealers. 36

FINDING
We came to know while visiting the shop most of the dealers sold entire consumer durable product including C-TV, Refrigerator, Washing Machine, DVD, Microwave oven. We know that during the survey in consumer durable industry in Delhi LG is leading in Colour television, Washing Machine, Refrigerator. Study shows that quality is most important parameter for more sale of colour television and then price as considered by consumers. Study shows that quality of the product is most important parameter for Refrigerator then price as considered by consumers. While visiting the shop we came to know that quality is most important parameter which is affect on more sales of Washing Machine. . LG and Videocon is the main competitor of SAMSUNG.

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Findings from secondary data

OPPORTUNITY
In India the penetration level of white goods is lower as compared to other developing countries. Unexploited rural market. Rapid urbanization. Increase in income level, i.e. increase in purchasing power of consumers. Easy availability of finance.

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Threats
1. Higher import duties on row materials. 2. Cheap imports from Singapore, China and from other Asian countries. 3. L.G. and other major brands have a tight grip on the market. The prices of other brands are comparatively lower.

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CHAPTER-4 CONCLUSION

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Conclusion
With respect to the above study and the findings the following conclusions can be made for SAMSUNG ELECTRONICS LTD. With few more concerted efforts, the said organization needs to enter the rural market in order to completely establish itself all over. The company should modify the advertisement strategy so as to educate the target audience. There is still a very large market untouched that should be explored. Methods have to be adopted to so as to spread full awareness. Though Samsung is not the biggest player in the market, but it has the capability to become the biggest. Aggressive marketing strategies should be used.

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CHAPTER-5 RECOMMENDATIONS

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SUGGESTIONS AND RECOMMENDATIONS

Company should improve the after sales service of products as it is the main factor for the sales of consumer products.

If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then SAMSUNG will take over the LG in all categories.

Company should introduce low price and low power consumption Refrigerator for acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper and cable TV ads. To make consumers aware about the product.

Prompt of service in time. Advertisements of the companys products should focus on quality rather then price.

Company should target upper middle class or premium class customers. Company should introduce low cost products to satisfy the needs of low or middle class.

SAMSUNG ltd. should concentrate on after sales service. SAMSUNG ltd. should try to trap the rural market.

SAMSUNG ltd. Establish the service center as per taluka place.

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ANNEXURE

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ANNEXURE
A. Questionnaire

Study of Consumer Durable Market for SAMSUNG Electronics Ltd. Name of shop: Address: Contact no.: 1) Which consumer durable products are sold from your shop? C-TV Refrigerator Washing Machine DVD Microwave 2) What no. of companys product you sell from your shop? ONE_______________________________________________ TWO_______________________________________________ THREE_____________________________________________ FOUR______________________________________________ FIVE_______________________________________________ SIX________________________________________________ 3) Which is the major brand of Colour-Television? SAMSUNG LG Videocon Sansui Onida

4) What is the most important parameter for increasing the sales of ColourTelevision brand? Price Quality Services Advertisement Schemes 5) Which is the major brand of Refrigerator? Godrej Whirlpool SAMSUNG Videocon Kenstar Kelvinator LG

6) What is the most important parameter for increasing the sales of Refrigerator brand? Price Quality Services Advertisement Schemes 7) Which is the major brand of Washing Machine? IFB Whirlpool Kenstar SAMSUNG Videocon Kelvinator LG Godrej

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8) What is the most important parameter for increasing the sales of Washing Machine brand? Price Quality Services Advertisement Schemes 9) Which is the major brand of DVD players? SAMSUNG LG Videocon Sansui Philips Intex Onida SONY

10) What is the most important parameter for increasing the sales of DVD brand? Price Quality Services Advertisement Schemes 11) Which is the major brand of Microwave? SAMSUNG LG Videocon Godrej Philips Bajaj Kenstar SONY

12) What is the most important parameter for increasing the sales of Microwave brand? Price Quality Services Advertisement Schemes 13) Which companys product have the highest profit margin? SAMSUNG LG VIDEOCON WHIRLPOOL GODREJ PHILIPS 14) What are your suggestions for SAMSUNG to increase the sales? _________________________________________________________________ _________________________________________________________________ _ SONY KENSTAR

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BIBLIOGRAPHY

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Bibliography
BOOKS Kotler, Phillip, Marketing Management, 13th edition, 2009, Dorling Kindersly Pvt. Ltd., New Delhi. Kothari, C.R., Research Methodology Methods and Techniques, 3rd edition,1997, Vikas Publishing House Pvt. Ltd., New Delhi. Gandhi, T.C., Marketing, A Managerial Introduction, 2003. Kumar, Ramesh, Application Exercises In Management, 2nd edition, Vikas Publishing House, 2005. Beri, G.C., Marketing Research, 3rd edition, Prentice Hall Of India, 2000 Resource Book

WEBSITES 1- http://www.samsung.com/in/aboutsamsung/index.html 2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html 3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html 4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html 5- http://www.samsung.com/in/consumer/index.html

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