/// Verbatim EXHIBITION VELVE OLED LIGHTING FUORI SALONE in MILANO 12--17 April 2011

/// introduction

K AITEKI
Comfort and sustainability, achieved
Society diversifying values. To enhance those values, something comfortable is needed s comfortable to people, to society, to the earth. The KAITEKI concept has been created to make that something a reality. KAITEKI is a broad concept embracing Sustainability, Health, and Comfort. VELVE is a major step toward its achievement. Light that consumes less power, saves space, and does not emit heat. Above all, light that is comfortable. The light of VELVE. Light that illuminates a new
lifestyle. futurea KAITEKI comfort

Experience new VELVE light to see how KAITEKI feels.

KAITEKI Concept Comfort KAITEKI Sustainability Health VELVE = KAITEKI KAITEKI VELVE

OLED Panel Module

EL Large surface emission Thin structure Smooth lightcan view the light source directly Low power consumption Less heat generation Quick response No hazardous materials

White Color and RGB Color Tunable

White Color Tunable from Warm White 2700Kto Cool White6500K RGB Color Tunable Dimming with constant ux and color High CRIRa and R9component>80 Soft,velvety" luxurious appearance RGB RGB

Specication
Product Numbers Color Luminous EfficacyPanel Maximum Luminance Color TemperatureTunable Range Maximum Luminous Flux CRIColor Rendering Index Standard Deviation Color Matching Chromaticity CoordinatesWhite Operating Temperature Range Storage Temperature Range Median Lifetime

52800 RGB Color Tunable 31 lm/W 1,000 cd/ 3,000 K2,700K6,500K 48 lm Ra > 80Average R9 > 80Red < MacAdam 2-STEP
x 0.43, y 0.40 20 65 30 80 LT708,000 h LT5020,000 h

Dimension Lighting Area Weight Interface Safety Regulation Rated Current Rated Voltage Energy Consumption Country of Origin

W146.4 L133.4 T8.7 mm W123.0 L123.0 mm 192 g DMX512 / DALI UL 8750 certified 110 mA DC24 V 2.6 W Japan

Cathode

DMX512 and DALIDigital Addressable Lighting Interface are asynchronous serial communication protocol in the lighting industry.

150nm

133.4 123.0 3.9

8.7

(mm)

(transparent electrode)

Anode

Light

Glass substrate
123.0 146.4

Hg
Very Thin Long Life Energy Safe Mercury Free

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 VELVET VELVE VELVE

Velvet Touch
VELVE light. Even light, from an ultra-thin panel. Light of rich color and deep luster with a smooth and luxurious feel just like velvet. A new physical sensation never known before. VELVE light. An entirely new experience. Alight materialstimulating to the touch as well as vision. Light you will want to keep holding in your hands. Soft light. Rich light. Feel it with your open palm. You will experience a sense of surprise and, simultaneously, a sense of calm.

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 VELVE

Future City
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A cluster of luminous cubes, glowing whitely. Infinite beautiful reections around them amplify their light. In time, the white light becomes light of rich beautiful colors to the accompaniment of music. The effecta world of light and sound previously unknown. An orchestration of light and color, interweaving bold ourishes with subdued tones. Together with illusionistic sounds, the light sculpture sets into motion, as if alive. Mirrors, set at complex angles on walls, engender an illusionistic space, a world illuminated by luxurious VELVE light. Receiving light from the sculpture, the mirrors produce hundreds of light polyhedrons, a scene like a futuristic cityscape.

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Human Consciousness
Light panels inscribe a graceful arc in black darkness. VELVE light, oating in darkness, calls to mind dewdrops rippling a lake surface, a tree-lined road dappled by sunlight, the crisp tension and human warmth of a city ... The panels, arrayed at a height ideal for touching, move like a living entity. They appear at times as monochrome lights enveloped in silence and, at times, as passionately dancing lights. A space of ever changing rich colors and subtle color temperatures. It is a lightscape, enjoyed within an intimate distance, and an experience of tactile light only VELVE can produce. Its colorfullight emotionshold people spellbound.
VELVE VELVE

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/// Incubator 01

/// Incubator 02

Tactile sensations
Touch the light and change your spectrum of creativity.

Amplification
Intensifying the light opens up new possibilities for accentuating the space.

/// Resonance /// Pulsation /// Gradation /// Smoothness

/// Diffusion /// Penetration /// Fusion /// Synergy

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 VELVE VELVE VELVE

VELVE

VELVE is freely transformable

An illusionistic space employing light magic. A conceptual model embodying new potential. s In collaboration with top creators, VELVE demonstrated a certain potential in Milan. VELVE unlocks a world of possibilities. Creators of many backgrounds will explore those possibilities to unfold the potential of its light source. The thin, flat module. The rich saturated colors. In conjunction with creators, we will endeavor to propose attractive, functional products. VELVE light fires the imaginations of creators. A succession of new designs will hereafter emerge. VELVE will captivate the world.

/// Conceptual Model "YAJIROBE"

Design by Satoshi Uchihara

Reference exhibition

Reference exhibition

Reference exhibition

/// Conceptual Model "Bon"

Design by Shuwa Tei

/// Uchihara Creative Lighting Design Inc.

Satoshi Uchihara
Creativity and diverse functional application should be integral to the advance of lighting technology, for such will most effectively impart rich creativity to architecture and space design of

Shuwa Tei
/// INTENTIONALLIES Based on the concept,encounters with mysterious light,INTENTIONALLIES this time undertook the design of the installations, venue, and products.
Composing the spaces under the key wordsoating, vision,andtouch,we endeavored to

all kinds. Light is the most familiar and beautiful of all materials for us as human beings. Light born from a crystallization of new technologies . . . Light having a smooth and velvety feel, never experienced before. This is VELVE, a safe light blessed with rich color and luminance. VELVE is certain to become the light we are fondest of, the light we keep nearby.

draw out the qualities of OLED (Organic light-emitting diode) to an infinite degree and realize a
new encounter with lightat each booth. To this end, we employed traditional Japanese paper, a

material presenting soft color tones when approached closely. The polyhedron light sculptures we designed in collaboration with paper artist Koji Tanaka.

VELVE

OLED Organic light-emitting diode

/// Profile
Satoshi Uchihara has served as president of Uchihara Creative Lighting Design, Inc (UCLD) since its founding in Tokyo, Japan in 1994. He is currently a guest lecturer at Tama Art University in Tokyo, his alma mater. He is an active member and occasional lecturer of various international lighting design organizations, including IALD and IESNA, and he and his design team have been the proud recipients of prominent global lighting design awards. His firm currently has small-, medium- and large-scale residential, commercial, and mixed-use projects in four countries outside of Japan.
1994

/// Profile
Shuwa Tei founded the design firmINTENTIONALLIESin 1995 with two colleagues, as alabelundertaking design in the context of architecture. In recent years, he has worked in branding, primarily in the architecture, interior design, and product design fields. Examples of such work includeUnited Cinemas, Toyosu, Shibaura Island, Bloom Tower, YEVS, PALLETE PLAZA,andRMK.He currently has projects underway in Bali, Taiwan, Hawaii, China, Korea, as well as in Japan.

Uchihara Creative Design Office Inc. www.ucld.co.jp

1995 YEVS PALLETE PLAZA RMK

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So Advanced. So rich in possibilities. It will sweep the world.

Milan a beacon for cutting-edge design and a rich repository of history. A place we chose to debut VELVE, a new kind of light that draws inspiration from history. The future will see continuing technological advances. VELVE too will advance and give form to new products and technologies once only dreamed of. VELVE fuses cutting edge technologies while also in harmony with history and tradition. By valuing history and the refined, elegant taste of the worlds top creators, VELVE light will continue to grow in appeal. Through its Milan debut, VELVE alight materialstimulating to all five senses will spread throughout the world. To Europe, America, and Asia. To you in your world. When you next fall under the spell of light, it may well be VELVE light.
VELVE VELVE VELVE VELVE VELVE

Creators
Satoshi Uchihara Tomomi Meguro Masaki Kawaguchi Hiroko Ota Shuwa Tei Kei Sagara Satoshi Murai Heitaro Nakajima Takao Ihashi Kantaro Takada Seijiro Ishizuka Masaru Uryu Ikuo Chatani Toru Sasaki Kunio Tamada Minoru Kawazu Atsushi Shinomiya Kanae Hagiwara Atsushi Shinomiya Shogo Saeki Kenji Sakashita Toshio Kaneko Suekazu Yukie Takeo Shimoyama Naoki Wakasa Katsuyuki Ando
Art Direction

Satoshi Uchihara
Graphic Design

Atsushi Shinomiya
Copyright

Masaki Shizuga
Translation

Brian Amstuz
Photography

Toshio Kaneko
Print by

SANKO Printing

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TM

Manufacturer

Sales Origin

EL 108-0014 4-14-1 T: 03 6414 3920 F: 03 6414 3987 http://www.m-kagaku.co.jp/

/// Japan

/// North & South Americas

/// Asia & Pacific

108-8415 4-1-23 T: 03 5484 3900 http://www.mcmedia.jp/

Verbatim Americas, LLC

1200W W.T. Harris Blvd. Charlotte, NC 28262, USA T: + 1 704 547 6500 F: + 1 704 547 6500 http://www.verbatimlighting.com/

Verbatim (Hong Kong) Ltd

Suite 1213, 12/F., Tower 6, The Gateway, Harbour City, 9 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong T: + 852 2946 5924 F: + 852 2314 1227 http://www.verbatimlighting.com.au/ service@verbatim.com.hk

Mitsubishi Chemical Corporation OLED Business Development Dept. Information and Electronics Div.
14-1,Shiba 4-Chome,Minato-ku Tokyo 108-0014,Japan T: + 81 3 6414 3920 F: + 81 3 6414 3987 http://www.m-kagaku.co.jp/

/// Europe , Middle East & Africa

Verbatim Limited
Prestige House, 23-26 High Street, Egham, Surrey TW20 9DU, UK T: + 44(0)1784 439 781 F: + 44(0)1784 471 337 http://www.verbatimlighting.eu/ info.uk@verbatim-europe.com