Marketing 350 Spring 2010

Tuesday/Thursday

Note: This Syllabus is subject to change
Date of Syllabus: 1uly 22, 2010
Professor: Dr. Nora M. Martin 777-4386 (work) 740-8300 (student cell)
Email uscmarketing010yahoo.com
Yahoo instant messenger id drnoramartin

Office Hours: Moore School of Business office 354
Tues & Thur 9 AM 10 AM
Other times available by appointment

Required Text: You may choose EITHER the hard copy or E version oI the Iull textbook iI available.
Hard copy Marketing 2
nd
Edition Grewal, Dhruv and Levy, Michael, McGraw Hill Publishing 2010.
ISBN 978-0-07338095-7
Course Descr|pt|on and Learn|ng Cutcomes
This course is primarily Iocused on broad based marketing Iunctions, including but not limited to
product conception, pricing, promotion, and distribution oI products and services and the role oI
marketing in society. Particular emphasis is given to the processes oI product development,
understanding consumers and identiIying consumer needs, segmenting consumers into viable markets,
and techniques Ior reaching potential customers. As such this course has the Iollowing Iive primary
objectives:
1. To Facilitate the student`s understanding oI the broad array oI activities that Iall within the domain oI
marketing
2. To introduce students to the role oI marketing within society and the economic system, as well as the
important ethical issues that oIten arise.
3. To introduce the student to various marketing concepts and terminology used by decision makers
charged with managing the Iirm`s marketing eIIorts.
4. To expose students to basic problems and decisions that Irequently conIront the marketing manager, and
the methods and tools used to address these problems and decisions.
5. To prepare students Ior other courses in business that assumes a solid marketing Ioundation.

Attendance Policy:
This is NOT an online course! Attendance in one Iorm or another is required! You must either attend
the normal scheduled class sessions OR down load and view the automated power point presentation Ior each
chapter.

Academic Integrity
It is the expectation oI the ProIessor oI this course that your work be perIormed without resorting to
cheating, plagiarism, lying and/or bribery. Any student who is believed to have engaged in any oI these
behaviors will be dealt with according to the procedures as set Iorth in the USC Student Guidelines.
Technology will be used to ensure academic integrity with the use oI Blackboard. This includes using
groups to complete the tests which are individual.


Course Format - CRITICAL that you READ THIS

YOU MUST complete the syllabus quiz by the second class period or be dropped!! NO
EXCEPTIONS. Communication is crucial Ior this class. You MUST check your Blackboard every
day before class and check your email DAILY. Failure to do so will result in your missing
inIormation. You are responsible Ior ensuring that a good email address is listed in blackboard. Contact
IT and/or Blackboard iI you are not receiving emails Irom me. You should have received at least one
email by the time you read this.
The course is a new type oI design that allows the student Ireedom to choose the style oI learning
that best Iits their needs. The course will consist oI lectures, homework questions, chapter quizzes, and
tests. Lectures are delivered live in class and through the automated power point presentations online.
The online version is the same content as covered in class. You do not need to do both.
Homework, quizzes, and tests will be perIormed online via Blackboard under their respective
tabs. Power Points Ior each lecture are on Blackboard under the tab Power Point Slides You are
required to either come to class or watch the power point presentation on the day of the lecture.
Due dates Ior homework and quizzes are detailed in the matrix at the end oI the syllabus.

Daily Homework
Reading
Students must read the chapter being discussed prior to the lecture being presented.

BEFORE YOU START HOMEWORK OR QUIZZES MAKE SURE Internet Explorer & BLACKBOARD ARE
COMPATIABLE

Homework Questions
Students must answer the 6 chapter questions prior to the lecture being given. We have 16
chapters and each question is worth 1 point Ior a total oI 96 points. You will earn 4 points Ior
questions about the syllabus which must be completed within the Iirst week oI the class. These
will appear under Homework tab located on the home page. The questions must be answered by
the start oI class. Once class has started, the questions Ior that chapter will automatically become
invisible and may not be made up Ior any reason. There is not a time limit to complete these
questions but they must be completed beIore the lecture. While you may reenter the questions at
any time, you may ONLY SUBMIT THEM ONCE. You may not make up missed homework
for any reason. Stay on top of your assignments.
apter Quizzes
Chapter Quizzes MUST be completed before 5:00 PM ON the due date (usually the night
before the exam, except for chapter 1). Once this time has passed the quizzes will become
invisible. This is the absolute cut oII. II you miss the link, then you will earn a zero Ior those
quizzes. NO EXCEPTIONS. The quizzes serve as a practice test but note that NONE oI the quiz
questions appear on the test. The quiz will Iunction exactly like a test. You may enter the quiz
ONLY once and submit the quiz ONLY once. Questions appear one at a time. You may NOT
go back. There are 20 questions per quiz. You MAY use the book Ior a quiz (note: you may
NOT use the book Ior tests). I will drop the 2 lowest quizzes to cover Ior extenuating
circumstances causing you to miss a quiz. Unlike the tests, iI you accidently get booted Irom
the quiz, you have 1 chance to renter it. NOTE: The Iirst chapter is password protected and will
ONLY BE RELEASED ONCE YOU PASS THE SYLLABUS QUIZ. The password will be
emailed to you. You may NOT make up missed quizzes for any reason.
Tests
DO NOT schedule travel during my exams !! I will NOT grant you an alternate time to take
the test. This course has 4 tests. Students have the option to either take the test in a traditional
classroom or via Blackboard. Students MUST register by the given registration date in order to
take it in class. Space is limited and exceptions cannot be made. Be sure to register for which
version you will take! The tests will encompass the chapters and material presented Ior each
test. They are not cumulative. PLEASE do not send questions and comments about a test
during the testing period.

Blackboard version
THIS IS A CLOSED BOOK, CLOSED NOTE, CLOSED NEIGHBOR TEST. I WILL NOT
ANSWER QUESTIONS DURING THE TEST. You must have a reliable high-speed
connection. II you do not own one, then you will need to use a computer at the library. You will
be given 70 minutes to complete each test which will consist oI 52 multiple choice questions.
Test will be given during your normal class time. They will appear on Blackboard under the
'Tests tab exactly at the start oI normal class time. The link will remain available Ior 5
minutes. II you miss the link, you have missed the exam and have earned a zero. II this happens,
you must contact me immediately. I need to know why you missed the link. Honesty is the best
policy here as point deductions are better than a zero.

II you get booted Irom Blackboard Ior any reason you must contact me via instant messenger,
email, or as a last resort my oIIice phone. Normally, I will not reload a test. You may be
required to come to my office DURING THE TESTING TIME to complete the test. I`ll
determine this when we speak. This is why YOU MUST contact me iI you experience technical
diIIiculty.

DO NOT LEAVE AN EXAM UNLESS YOU HAVE SUBMITTED THE TEST!! Failure to
complete the online test will result in scoring whatever questions you did answer. Again - you
must SUMBIT the test during our testing period.

In class version
THIS IS A CLOSED BOOK, CLOSED NOTE, CLOSED NEIGHBOR TEST. I WILL NOT
ANSWER QUESTIONS DURING THE TEST. You must be in the classroom no later than the
start oI class. Doors will close 5 minutes aIter the class time period. At this point you are late
and a 10 point deduction will be made. You will have 60 minutes Irom the start oI class to
complete the test.


Make-up Tests
I do NOT oIIer optional test dates. II you miss a test, you have earned a zero. However, Ior
extenuating circumstances such as actual hospitalization or Iamily death you should contact me
immediately. All deaths require an oIIicial USC letter. In order to obtain this, you need to take a
copy oI the obituary and the Iuneral program to the oIIice oI Student AIIairs. I cannot grant
extenuating circumstances without the oIIicial USC letter. All hospitalizations require copies
admittance and release Iorms to include time and day oI service.

All in-class extenuating circumstance make-up exams are given Saturday morning at 8 AM
Iollowing the exam. The location will be given only to those who have received permission to
attend. This option is contingent upon my approval and is only for extenuating
circumstances as I determine. NOTE: My internet was down, I over slept, I couldn`t Iind the
link, I didn`t know the test was today, and I made travel plans Ior that time are not extenuating.
The make-up exam will be diIIerent than the one given previously.

Grading Policies
Course Grades will be comprised as Iollowing
Test 1 100 points 17
Test 2 100 points 23
Test 3 100 points 23
Test 4 100 points 23
16 Chapters oI homework & syllabus questions 6 points each 4
16 Chapter Quizzes 6
Research Requirement 2 sessions 4

The following grading scale is used - do NOT round up

A 90-100 B 88.0 89.99 B 80.0 87.99 C 78.0-79.99 C 70.0-77.99
D 68.0 69.99 D 60.0 -67.99 F Below 60.0

Extra Credit
Each oI the 4 tests will include 2 extra credit questions worth 2 points each Ior a total oI 16
possible extra credit points Ior the term. Please note the grade you see on Blackboard when you
submit your test will reIlect this. Your grades on Blackboard are always correct.

Day by Day Course Activities

Date
ue te BEFORE
ass Starts !!
What we`re doing in
Class
Due dates for Chapter Quizzes
and other assignments
1hursday Aug 19
Lh
8ead Syllabus

1uesday Aug 24
Lh
8ead Syllabus

Syllabus qulz due Loday
1hursday Aug 26
Lh

8ead ChapLer 1 and
compleLe homework
quesLlons Cvervlew of markeLlng
kLGIS1Lk WI1n 1nL kLSLAkCn
S1UDILS due today
1uesday Aug 31
sL

8ead ChapLer 2 and
compleLe homework
quesLlons
ueveloplng markeLlng
sLraLegles and a markeLlng
plan ChapLer 1 qulz due Loday
1hursday SepL 2
nd

8ead ChapLer 3 and
compleLe homework
quesLlons MarkeLlng LLhlcs

1uesday SepL 7
Lh

8ead ChapLer 4 and
compleLe homework
quesLlons
Analyzlng Lhe MarkeLlng
LnvlronmenL

1hursday SepL 9
Lh

Croup sLudy / C A for
exam
noL a revlew buL brlng
speclflc quesLlons abouL Lhe
covered maLerlal
ChapLers 2 3 4 qulzzes due
Loday
1uesday Sept 14
th

1est 1 chapters 14 Cn
8|ackboard L|nk opens
at the beg|nn|ng of c|ass
and |s open for S
m|nutes C|osed book!
L|nk appears LkAC1L when
c|ass tarts and stays up for S
m|nutes After that you
have m|ssed the test and
must contact me
1hursday SepL 16
Lh

8ead ChapLer 3 and
compleLe homework
quesLlons Consumer 8ehavlor

1uesday SepL 21
sL

8ead ChapLer 7 and
compleLe homework
quesLlons Clobal MarkeLlng

1hursday SepL 23
rd

8ead ChapLer 8 and
compleLe homework
quesLlons
roducL 8randlng and
ackaglng ueclslons

1uesday SepL 28
Lh

8ead ChapLer 9 and
compleLe homework
quesLlons
MarkeLlng research and
lnformaLlon sysLems

1hursday SepL 30
Lh


Croup sLudy / C A for
exam
1hls ls noL a revlew 8rlng
quesLlons abouL speclflc
Loplcs LhaL need clarlflcaLlon
ChapLer 378 9 qulzzes due
Loday
1uesday Cct S
th

1est 2 chapters S78
9 Cn 8|ackboard L|nk
opens at the beg|nn|ng
of c|ass and |s open for S
m|nutes c|osed book !
L|nk appears LkAC1L when
c|ass tarts and stays up for S
m|nutes After that you
have m|ssed the test and
must contact me

1hursday CcL 7
Lh

8ead ChapLer 10 and
compleLe homework
quesLlons
roducL 8randlng and
ackaglng ueclslons

1uesday CcL 12
Lh

8ead ChapLer 11 and
compleLe homework
quesLlons ueveloplng new roducLs

1hursday Cct 14
th
Ia|| 8reak

our IISk1 kesearch component |s
due by S M Cct 13
th

1uesday CcL 19
Lh

8ead ChapLer 13 and
compleLe homework
quesLlons
rlclng concepLs for
esLabllshlng value

1hursday CcL 21
sL

8ead ChapLer 14 and
compleLe homework
quesLlons SLraLeglc rlclng meLhods

1uesday CcL 26
Lh

Croup sLudy / C A for
exam
1hls ls noL a revlew 8rlng
quesLlons abouL speclflc
Loplcs LhaL need clarlflcaLlon
ChapLer 10 11 13 14 qulzzes due
Loday
1hursday Cct 28
th

1est 3 chapters 10 11
13 14 Cn 8|ackboard
L|nk opens at the
beg|nn|ng of c|ass and |s
open for S m|nutes
C|osed book!
L|nk appears LkAC1L when
c|ass tarts and stays up for S
m|nutes After that you
have m|ssed the test and
must contact me

1uesday Nov 2
nd

L|ect|on day no c|asses
go vote!


1hursday nov 4
Lh

8ead ChapLer 16 and
compleLe homework
quesLlons
8eLalllng and MulLlchannel
MarkeLlng

1uesday nov 9
Lh

8ead ChapLer 17 and
compleLe homework
quesLlons
lnLegraLed markeLlng
CommunlcaLlons

1hursday nov 11
Lh

8ead ChapLer 18 and
compleLe homework
quesLlons
AdverLlslng 8 and Sales
romoLlon

1uesday Nov 16
th

8ead ChapLer 19 and
compleLe homework
quesLlons
ersonal Selllng and Sales
ManagemenL
ChapLer 16 17 18 19 qulzzes due
Wednesday Nov 17
th

1hursday nov 18
Lh

1est 4 chapters 12 13
14 16 Cn 8|ackboard
L|nk opens at the
beg|nn|ng of c|ass and |s
open for S m|nutes
L|nk appears LkAC1L when
c|ass tarts and stays up for S
m|nutes After that you
have m|ssed the test and
must contact me

1uesday Nov 23
rd

Spec|a| market|ng
act|v|ty

our 2
nd
kesearch Component
MUS1 be comp|ete by 11]19 S M
1hursday Nov 2S
th

nappy 1hanksg|v|ng
No c|ass


1uesday Nov 30
th
Mandatory |n C|ass Day


1hursday Dec 2
nd

Spec|a| c|rcumstance
makeup exams

FaII 2010
Required Marketing Research Credit for MKTG 350 (MARTIN):
Marketing Department Participant Pool, Moore School of Business

Sign-up onIine at http://moore-marketing.sona-systems.com

Marketing data and theories depend upon the research methods used to obtain them. Thus, an exposure to
research and research methods is an experience that is valuable to understanding marketing and consumer
behavior. At the University of South Carolina, the Marketing Department requires each student enrolled in
MKTG 350 to earn 2 hours of Marketing Research Credit in order to gain some familiarity with the aims,
methods, and results of marketing research.

There are two options for earning the required 2 hours of Marketing Research Credit: (1) the
Experiment Option OR (2) the Research Report Option. You must choose one of these options (or a
combination of the two) to earn your research credits. Your instructor can teII you what portion of your
finaI grade is determined by compIeting the research credit activities.

YOU MUST HAVE EARNED ONE OF YOUR RESEARCH CREDITS (EITHER BY PARTICIPATING IN AN
EXPERIMENT OR BY WRITING A RESEARCH REPORT) BY WEDNESDAY, OCTOBER 13.

BOTH CREDITS MUST BE COMPLETED BY FRIDAY, NOVEMBER 19. NO CREDITS WILL BE GRANTED
AFTER THIS FINAL DUE DATE.

(1) EXPERIMENT OPTION

Students may elect to participate in basic market research studies conducted by USC faculty, which may be in
conjunction with local or national companies and researchers. These studies last around 60 minutes and your
responses are always confidential.

1 study = 1 hour of Marketing Research Credit. Remember, 2 hours of Marketing Research
Credit are required (i.e., to receive fuII credit you must participate in either two studies, write
two papers, or participate in one study and write one paper).

Please note that you can participate in each particular study only once. Each study is identified by a
unique "study number. Thus, if you have already participated in a session for "Study F101, you
cannot participate in a later session of the same study.

To participate in a study, students should sign up for a time slot at:
http://moore-marketing.sona-systems.com

All studies are conducted in the Behavioral Research Lab (BA room 150). New sign-ups are posted
every few weeks; check the web frequently for new postings. Some postings will also be announced in
class.

Please make a note of the times for which you sign up and make sure you arrive five minutes earlier
than the posted start time. No late-comers can be admitted to the study once the door has closed. f a
study session you are interested in is completely full on-line, you may still come by at that time
sometimes students who reserve spaces do not show up and their spaces will be given on a first-come-
first-serve basis to students who are there but don't have a reserved space.

However, if you cannot attend a session for which you've signed up, it is your responsibility to cancel
your reservation via the on-line system. f you do not attend an experimental session for which you
signed up, you will not receive credit for that study. Credit is assigned based on study attendance, not
study sign-ups.

AdditionaI Important Information about the Experiment Option
At the study session, you will fill out a participation form with your name and other identifying
information. This sheet will be used to automatically assign you credit for that study, which will appear
in your account on the sign-up website. You do not have to take anything to your instructor to get credit
this process is done for you.

You will not need to bring anything to the studies everything you might need will be provided for you.
Some study sessions may be a collection of separate short tasks, so don't be surprised if some of the
things you do in a session don't seem to tie together. This research is very important to the reputation
of our business school so please try to give all tasks (even if some are a little boring) your attention and
best effort.

eep in mind that the study sessions at the end of the semester are generally in high demand, so
it is a good idea to sign up for studies early in the semester.

(2) Research Report Option

The Marketing Department Participant Pool offers a written alternative for MKTG 350 students not wishing or
able to participate in experimental research. The purpose of participating in experiments is to gain hands-on
experience concerning how marketing research is conducted.

Here's what to do. Select an article from a recent issue of one of the top four marketing journals
(1990's or later). These journals, the ournal of Marketing, the ournal of Marketing Research,
Marketing Science, and the ournal of Consumer Research, are available through the Thomas Cooper
Library. Do not use articles from magazines such as Fortune, Business Week, The Wall Street ournal,
etc; only the 4 journals listed above are acceptable. Read the article and write a synopsis relating the
article to a topic from your class and/or text. The synopsis should state directly the major hypothesis
being investigated, the method used by the researchers, and how the results supported or did not
support the hypothesis. This shouId be a 2 page, doubIe-spaced, typed paper with 1 inch margins.
Staple to this paper a copy of the front page of the article that includes its abstract. Note that University
policy on plagiarism prohibits you from using text of the article without proper citation.

1 paper = 1 hour of Marketing Research Credit. Remember, 2 hours of Marketing Research
Credit are required (i.e., to receive fuII credit you must participate in either two studies, write
two papers, or participate in one study and write one paper).

Copying from another student's paper is also considered plagiarism. To prevent plagiarism, these
papers are filed by the last name of the article's author. All papers for a particular article will be
compared to make sure that students are using their own words. All university academic responsibilities
and disciplinary procedures apply. These papers are due in the marketing office (BA 357, in Alokparna
(Sonia) Monga's box) either by Wednesday, October 13 (by 5:00 pm) if you are writing a paper for
your first research credit or by Friday, November 19 (by 5:00 pm) if you are writing a paper for your
second research credit.

No papers wiII be accepted after the finaI due date.

If you have any questions or concerns about the experiment option or the written alternative OR
ABOUT YOUR CREDIT STATUS, email the Marketing Department Subject Pool Coordinator, Dr.
Alokparna (Sonia) Monga, at alokparna.monga@moore.sc.edu . Your instructor does not have access
to your credit status during the semester and does not control when studies are offered.