Contents

Chapters
1.Executive Summary
2.Overview oI the Business
3.Industry Analysis
4.SWOT Analysis
5.Marketing Analysis
6.Management Summary
7.Financial Feasibility

Chapter 1

Executive Summary

Introduction

Bed and breakIast is a transplant oI European hospitality, and has been
widely adopted into the various regions oI the world. Its reIined version
is gaining popularity in India, specially the capital city Delhi.

ack to home will be a private,
owner-occupied residence located in Delhi with the Irequency and
volume oI B&B visitors are incidental to the primary use oI the building
as a private residence. Five guest rooms are made available to transient
visitors and provide supplemental income Ior hosts. BreakIast is the only
meal served and is included in the charge Ior the room.

Our target customers will be the ones who travel, but want a change oI
pace Irom the traditional hotel stay. It might be the corporate traveler,
who may preIer the bed and breakIast inn to a hotel when it is
convenient to their destination. For leisure travelers, the bed and
breakIast inn may be the destination in and oI itselI as it is located near
popular or desirable vacation spots.

A cottage located in Vasant Kunj, south delhi, 10 minutes Irom the
Delhi airport and adjacent to the Ioreign embassies is the intended Ior
use as a Bed and BreakIast.

Back to home combines the world class comIorts with Iriendly home
stay atmosphere. With the usual services we also provide airport
transIers, help with itinerary, tour guide, daily transports and pleasure oI
Iree amenities such as high-speed wire-less internet, in-house coIIee/tea
and many more. We also arrange Ior wellbeing activities such as yoga,
ayurveda, panchkarma massages etc.

The long term goal oI the Back to home Bed and BreakIast is to become
the best choice speciIically in Delhi and also in India. We plan to be
more than a great Bed and BreakIast, we plan to create an environment
oI pampered luxury that surpasses the standard Iare Ior Delhi. We plan
to create an expanding our exposure via internet.

Occupancy, revenue and room rate projections are validated by
extensive research conducted. The research played an important role in
determining the Ieatures and amenities.

The rewards oI being a Bed and BreakIast host include meeting people,
adding income, gaining independence and an enjoyable way oI liIe, and
perhaps, restoring an old building. The business can give you great
satisIaction as it grows into a valuable investment. As a host, your
personality, distinctive and personalized hospitality, standards oI
excellence and creative marketing can make a signiIicant diIIerence




-ective:

O Back to Home Bread and BreakIast aims to provide temporary
lodging by creating a diIIerentiated experience.
O We plan to be more than a great bed and breakIast. We plan to
create an environment oI pampered luxury that surpasses the
standard Iare Ior New Delhi as a tourist destination.
O Demonstrate a minimum oI 40 occupancy averaged in the Iirst
year.
O As the B&B becomes established through the peak season, we plan
to expand our services to the residents during the oII-season. The
adjoining rooms open creating a large area, ideal Ior Iormal or
inIormal gatherings (i.e. wedding receptions, oIIice parties,
Christmas parties, etc.).















Chapter 2

General overview of the -usiness

Back to home will be owned by Akanksha Bharadwaj and it will be her
responsibility to maintain and comply with other legal requirements.

The property intended to be used will be named as ack to Home`.
Request Ior registration Ior a 5 room accommodation has been made to
the Government oI India, Ministry oI Tourism (H&R division) under the
Incredible India Bed and BreakIast` establishments.

The property was selected on the Iollowing basis:
O Appropriately zoned Ior Bed and BreakIast zone
O !rime location
O !opular, scenic and recreational destination with proven track
record oI attracting travelers.
O !rivate, well landscaped backyard
O Ample oII-street parking


There are 5 spacious rooms with double-bed having plenty oI storage
space, well appointed, Iully Iurnished, spotlessly clean, with marble
Ilooring, air conditioned and with en-suit bathrooms, round the clock
security and 24 hours service. Each oI the 5 guest rooms has a private
bathroom with shower, in which 3 oI them has whirlpool tub, one room
will Ieature Iireplace, and Iurther details are mentioned in the industry
analysis and the marketing plan.

Bed and BreakIast patron can enjoy ample common area, large dinning
room, and sitting room with quality Iinishing and Iurnishing including
many antiques, a baby grand piano, Iireplace and a varied section oI
reading material and games. Sitting areas will be comIortable and well
lighted. Guests can also enjoy outside seating, either on a deck, terrace
or in the scheduled backyard.

A Iull breakIast will be served that will be included in the room rates.
!roposed rates and policies are discussed in the marketing strategy
section.

!hysical description of property

Located in Vasnt Kunj, South Delhi a very posh area is an historic
residential neighborhood oI Delhi. The cottage is not very old, built in
1999 and is in best oI conditions with regard to maintenance and
amenities.

There are 5 spacious rooms with double-bed having plenty oI storage
space, well appointed, Iully Iurnished, spotlessly clean, with marble
Ilooring, air conditioned and with en-suit bathrooms, round the clock
security and 24 hours service.

Landscaping is well craIted with holly, Iig, tulips trees as well as
numerous rose and camellia bushes. Also on the grounds is a stone and
mortar patio with path leading the main house.

Location

The property is located in South Delhi, a very elite area in Delhi,
situated at a central location Irom all the heritage buildings, museums,
old bazaars and popular restaurants. Some oI the attractions include
Humayun`s Tomb, Lotus Temple, Raj-path, !residential !alace, Delhi
GolI Club, Laj-path Nagar, Greater Kailash Markets, Khan Market,
Lodhi Garden, Indira Gandhi Memorial museum, CraIt museum,
Akshardham Temple, National museum, Central Cottage Industries
Emporium, Connaught !lace, Old Delhi, Red Fort, Chandani Chowk,
Jama Masjid Mosque, India Gate an so on.

Delhi is also one oI the Ioremost tourist destinations in India.


The area oI Vasant Kunj is considered to be one oI the most secure
residential neighborhoods oI Delhi. Located just oII the ring road, so
getting anywhere in Delhi is easy.

Address: Sector C , !ocket 9, 9898, Vasant Kunj, New Delhi, 110001.









Chapter 3

Industry Analysis


The characteristics of the ed and reakfast guests:

The inIormation bout why guests preIer Bed and BreakIast inns and the
reasons that eIIect their decisions were provided by a number oI experts
in the Bed and BreakIast industry. Statistics were excerpted Irom two
independent survey sources: the 1988 and 1990 "Bed and BreakIast
Industry Survey and Analysis" and the 1989 "Market Analysis oI Bed
and BreakIast Guests".

O The personal touch oI a bed and breakIast and the charm oI the
building are ranked as the most important reason Ior staying at a
bed and breakIast.
O The three most popular inIormation sources are:
4 Recommendations Irom Iriends and Iamily
4 Inn's brochure
4 Guidebooks
O Location and availability oI amenities are the most important
Ieatures or characteristics inIluencing the selection oI an inn.
O Smoking permitted and pets allowed are the least important
Ieatures in selecting a bed and breakIast.
O !leasure is the primary purpose Ior Irequenting a bed and breakIast
inn. In each survey, the largest percentage oI guests are "tourists."
Respondents also cited special occasions, visiting Iamily, and
business travel.
O The average age oI the bed and breakIast guest is 39.6 years. Over
three Iourths oI bed and breakIast guests are between the ages oI
20 and 49 years.
O The typical bed and breakIast party consists oI two people. The
1990 survey indicates nearly 80 are "couples," sometimes
traveling with children or another couple. The number oI Iamilies
traveling to inns is also growing, with an increase Irom 7 to 10
in 1989.
O The typical bed and breakIast guest is well educated, a business
proIessional, and in the upper percentile Ior annual income.
O Discretionary Iunds Ior travel and leisure Ior individuals in this
category are higher than the norm: The typical "upscale" couple
Irequents bed and breakIast inns Ior anniversaries, birthdays, and
romantic get-aways an average oI Iour times a year.
Amenities and Feature data:

This inIormation was obtained Irom a survey conducted by Innsider
magazine. A list oI basic amenities was provided and readers were asked
to rate their importance on a scale oI 1 to 5. The results were based on
3500 responses. Respondents were also allowed to comment on other
items oI great importance to them or those not speciIically mentioned.
O Mattress Quality..................87
O Towels......................85
O Linens......................81
O Washcloths....................77
O Glasses.....................62
O Bath Mats...................62
O Reading Lights.................58
O Soap......................56
O !hones (in room).................30
O Shampoo.....................23
O Books and magazines................20
O Wine or cordials (in room)..............17
O Mints on pillow.................13
O Hair conditioner................12
O Bath gel....................11
O Comment Book.................11
Some oI the additional comments included wanting a small table or
place to set toiletries, a comIortable chair with a good reading lamp,
good mirror lighting, a table on each side oI the bed, luggage rack(s),
clothes hangers, plenty oI hot water, and extra pillows.

!roduct and Services:

The Back to Home Bed and BreakIast is a resort lodging Iacility in
Delhi, designed to provide guests with luxurious surroundings at
reasonable rates while vacationing in the capital city oI India.

ack to Home New Delhi ed and reakfast is aiming to get
registered with the Ministry of Tourism, Government oI India, under
its Incredi-le India, ed & reakfast Scheme in GLD category.

Back to Home Bed and BreakIast has six air-conditioned rooms with
double beds and comIortable pillows/mattresses, plenty oI storage space,
Iresh clean sheets & towels etc. The rooms are tasteIully decorated,
spotlessly clean and oIIer all modern amenities with round the clock
security and 24-hour room service.
We are dedicated to oIIering great service and providing a warm and
welcoming atmosphere Irom the moment you arrive at our Guest House
in South Delhi. Whether you stay with us Ior business or leisure, you
will experience a sense oI caring Irom all oI our staII and enjoy the
pleasures oI Iree amenities such high-speed wireless internet access and
in-room tea/coIIee.
Included in the room rate and Ior our guests` pleasure, our in-house cheI
prepares daily breakIasts. Lunch and dinner can be prepared on order.

Superior Deluxe Rooms:
O Gulmohar Room
O Oak Room


Deluxe Rooms:

O Mulberry Room
O Cedar Room
O !ine Room

Every Room in 'ack to Home' has:
O Air-conditioning & heating
O En-suite bathrooms
O 24-hour hot and cold water
O High speed Internet with broadband wi-Ii connectivity
O !ersonal laptop station
O Free WiFi (24 hour Broadband connectivity and wireless Ior your
laptops)
O TV with Iree 24 hour cable connection in each room
O Mini-Iridges in superior deluxe rooms
O Wardrobes in rooms
O !ersonal saIe deposit box
O Electric kettle with tea/coIIee replenishments
O Alarm clock
O Fresh Linen

ther facilities at ack to Home New Delhi ed and reakfast
include the following:
O BeautiIul terrace garden
O Luxurious lounge/common area Ior meetings or simply to relax
O !iped music in common areas
O Laundry/valet service
O Meals on request
O Friendly, caring & trained staII
O 24-hour power backup
O 24-hour security - saIe Ior ladies
O On site staII
O Free room service
O Complete daily housekeeping/cleaning services
O Books, magazines, games & movies on request
O Medical assistance on call
O oga instructor on request
O Special Kerala massages & ayurvedic rejuvenation
packages/treatments can be arranged close by
O Baby sitter on request

Appliances on premises availa-le on request at ack to Home New
Delhi ed and reakfast:
O Iron/ironing board
O Microwave oven
O Washing machine
O Toaster

The room tariff includes the following complimentary services:
O Welcome basket on arrival
O Complimentary mineral water on arrival
O Complimentary daily breakIast consisting oI:
Eggs to order
Cereal/porridge
Toast with marmlade/jam
Seasonal Iruits
Tea/coIIee
Choice oI Indian breakIast (on order)
O Daily newspaper
O Daily housekeeping
O Specially packed eco-Iriendly toiletries
O Medicine kits

Airport Transfer & Car Hire Service:
O ack to Home New Delhi ed and reakfast provides Airport
transfer facility as under:
International airport pickup Rs 650 car parking charges
(Based on parking ticket receipt to be provided by the driver).
International airport drop Rs 650
Domestic airport pickup Rs 500 car parking charges
(Based on parking ticket receipt to be provided by the driver).
Domestic airport drop Rs 500
O Car hire Ior a single trip or Ior a Iull day is just a phone call away
O Car hire Ior a day trip in Delhi or to Agra, Jaipur etc. available

Medical & Dental Tourism services:
n The House New Delhi ed and reakfast can advise you and
facilitate your appointments with the -est specialists and hospitals
in case you need any medical or dental treatment.


!ricing data:

Superior Deluxe Rooms:
Gulmohar & Oak Rooms-
Single Occupancy: INR 3000/- per day
Double Occupancy: INR 2500/- per day
Extra !erson: 750/- per day

Deluxe Rooms:
Mulberry, Cedar & !ine Rooms-
Single Occupancy: INR 2500/- per day
Double Occupancy: INR 3000/- per day
Extra !erson: 750/- per day


O Vegetarian meals: INR 250/-
O Non-vegetarian meals: INR 350/-
O BreakIast (additional): INR 75/-
O Tea & CoIIee: INR 25/-
O Aerated drinks/mineral water: INR 25/-
O We provide receiving services Iree oI cost, but drop to destinations
are as per distance.


!olicies:

General
O Smoking - All indoor areas are non-smoking. We provide an
ashtray on the balocony oI the living room Ior our 'smoking
guests'. They are welcome to smoke on the balconies and on the
open terrace.
O Children are welcome but must bring at least one well behaved
adult as chaperone.
O Due to allergies some guests might have, pets are not welcome.

Mode of payment:
O We accept payments by Credit Cards (Visa/MasterCard) at the
property. For payments by credit card, a service charge oI 2.5 is
applicable. Cash payments are more than welcome.
O For long staying guests (10 days or more), one week's rent is
payable in advance at check in, and thereaIter on a weekly basis in
advance



Reservation:
O For advance reservations we require a deposit oI one night's rent in
advance through credit card, !ay!al or via bank wire transIer to
our bank account.
O We do not have the Iacility oI taking guests' credit card numbersin
lieu oI reservations.

Cancellation:
O 25 cancellation charge Ior cancellations prior to 48 hours oI
check-in.
O 50 cancellation charge Ior cancellations prior to 24 hours oI
check-in.
O 100 cancellation charge Ior no show on same day.

Discounts:
O 10 oII on all stays over 15 nights.

Check-in: 01.00 pm
Check-out: 12 noon
(II there are no conIlicting reservations, we are liberal with check-
in & check-out timings).

Chapter 4

SWT Analysis:


Strengths:

The strengths oI Back to Home Bed and BreakIast Home stay are:

O Very economical: when it comes to other Bed and BreakIast and
Hotels in Delhi Back to Home` is very reasonable in its rates. The
tariII structure has been given a lot oI thought and has been made
such that it justiIies the customers` expectation in both Iinancial
terms and services that he expects. Keeping in view the kind oI
services associated with the stay, no other Bed and BreakIast
services and Hotels can compete us in this regard.
O Feel at home: Bed and BreakIast Inns are typically small and have
a limited number oI rooms to rent out. However, each room has a
lot oI personality and is generally decorated around a theme and
Iocuses on the comIort oI guests. Each room is decorated in an
elegant at-home way that is easily enjoyed by guests who want
comIortable and beautiIul surroundings to enjoy while on their trip.
ou certainly won`t encounter the generic rooms oI common
hotels. All in all, when you stay at a Bed and BreakIast you will
Ieel.
O Great Food:As the name suggests the daily rate oI
a Bed and BreakIast stay will certainly include the Iirst meal oI the
day. While a Continental breakIast is Irequently included in chain
hotel rates the breakIast at a Bed and BreakIast is always oI a
signiIicantly higher quality. This is because innkeepers take pride
in serving well balanced and tasty meals allowing guests to enjoy
every aspect oI their stay. Although every Bed and BreakIast is
diIIerent you can generally expect a Iull breakIast oI meat and eggs
with Iresh baked muIIins, Iresh squeezed juice and Iruit. Usually
breakIast is served on Iine china with silver cutlery, much higher
class than disposable plates and cutlery at low priced hotel chains.
O Vacationing as a Couple or Family: Another consideration is
whether an individual is going on vacation with a signiIicant other
or the entire Iamily. Couples oIten choose bed and breakIast
establishments more Irequently than Iamilies do. Bed and breakIast
establishments are more common among couples because a bed
and breakIast is oIten more quaint and romantic. Hotels are usually
much more Iamily-Iriendly than a bed and breakIast because hotels
usually don't Irown upon normal levels oI noise caused by
children. Hotels oIten provide Iamily-Iriendly activities to keep
children occupied during the stay.
O Overall Atmosphere oI the Establishment: II a quaint, private,
unique atmosphere is desired, then perhaps the bed and breakIast
might be the best option
O Strong brand positioning.
O New market with low investment


Weakness:

O Hotels tend to oIIer more mainstream amenities that vacationers
may want in their accommodations. Some oI the most common
amenities oIIered by hotels are room service, maid service, internet
access, gym, laundry rooms, jacuzzi, sauna, and tour groups.
O II accommodation oI a large number oI people is required, then it
becomes a problem Ior us to provide them with rooms.
O Hotels are a big competition, especially the ones that charge low
tariII.
O !ersonal interaction with the guests gives an opportunity to interact
and assure their return.
O Unable to reap the advantages oI Economies oI Scale`
O High dependency on Ioreign tourists.

pportunities:

O Market survey done to understand the market structure and
demand oI Bed and BreakIast in Delhi provides us with the
evidence that there is a big gap Ior service providers in this sector.
O A large section oI tourist mainly Irom Ioreign countries has a
preIerence to stay in Indian homes rather than the insipid hotel
environment. Many oI them are interested in understanding the
Indian culture and its Iorms, experiencing the Indian Iamily
hospitality and the rich tradition which we Iollow.
O The government oI India is encourage tourism on a mass scale
now, plans such as Atithi Dev Bhava` and Incredible India` have
made tourism a high priority sector and thus potential oI this
industry is on a rise.
O By 2020 number oI Ioreign tourists will be 20 million.

Threats:

O Hotels that have a lower tariII structure with reasonable services
and amenities.
O Demands oI the tourists that ask Ior some mainstream amenities
such as swimming pool, gym, exotic location preIerence natural
surroundings etc., such can not be our target customers hence
loosing out a major portion oI the tourists.
O Tourists that preIer privacy are not very keen on Bed and BreakIast
services.
O Financial crisis and recession
O Increase in competition Irom other Bed and BreakIast Inns



Chapter 5


Market Analysis Summary

The B&B will Iocus on quality, luxurious, yet aIIordable, lodging
Ior vacationers interested in exploring India and its diverse culture
in the capital city where there are some exotic locations along with
areas oI historic importance. With the Common Wealth Games that
were held recently the market oI this industry has held a strong
grip. This area is a sleeping giant on the verge oI awakening.

Our most important groups oI potential customers are those who
traditionally choose the bed and breakIast climate to the more
traditional and sterile surroundings oI hotels / motels. Creating a
"home away Irom home" which is oIten more beautiIul and palatial
than where they are traveling Irom will ensure many return
customers.

Market Segmentation

Our two major customer segments are tourists Irom the Ioreign
countries who traditionally preIer the cozy environment oI B&Bs,
and local patrons who need the Iacilities Ior various events. The
table below outlines the total market potential Ior our business.
A modest projection Ior increased unit rental is 15 per year.
Competitors on the island have averaged 15 rental increases
over the past three years. This projection is without any signiIicant
increase in advertising or exposure, but is based on the general
average increase in tourism.



Target Market Segment Strategy

We also plan to use the B&B Ior local patrons by opening it Ior
catered parties, receptions, etc.
Subscriptions to various Web services will provide international
exposure Ior nominal annual Iees. Committing to staying in the
building to book reservations and opening the B&B to diverse
groups oI people will also increase bookings.

Market Needs

Similar to tourists who choose to stay in traditional hotels,
customers who patronize B&Bs seek relaxation, Iun and stress
management while on vacation. However, this type oI customer
also preIers comIortable accommodations in a cozy, Iamily
environment. These patrons are more social, they love meeting
new people while at the same time require enough privacy to enjoy
their vacation. Back to Home has all the necessary Iacilities to
attract such customers.

Industry trends

The inIlux oI tourists in Delhi is at its peak in the early months oI
February and March and in the months oI October and November.
These ate the peak seasons on the industry when the occupancy
rates are the highest. There are the times when most oI the Indian
Iestivals such as Holi and Deepawali are celebrated hence, many
Ioreign tourists are drawn during this time oI the year.

The Common Wealth Games were organized in Delhi this year
which was the time oI boon period Ior the industry.

The industry is assumed to show increasing trends in the coming
years.

Location:

The location oI the Inn was a big question oI study; it had to be situated
in the vicinity oI all the prime locations oI the city along with areas oI
tourist and historic importance.

Back to Home B&B is located in Vasant Kunj, a very elite area in Delhi,
clase to all the central locations oI the city. It is a 10 minutes drive Irom
the Indera Gandhi International airport and the Domestic airport.

All tourist sites oI Delhi are such as all the heritage buildings, museums,
old bazaars and popular restaurants are within quick reach Irom the
location oI the B&B

The area oI Vasant Kunj is considered to be one oI the most secure
residential neighborhoods oI Delhi. Located just oII the ring road, so
getting anywhere in Delhi is easy.


Competition and uying !atterns

The bed and breakIast industry oIIers a unique lodging
environment, which caters to an ever-increasing group oI travelers.
B&Bs create a climate oI home, where guests become temporary
members oI a larger Iamily. The B&B home opens itselI to guests,
allowing them to participate and share in the richness oI a
community, while still allowing whatever degree oI privacy is
preIerred. Meals can be shared with the innkeepers and other
travelers allowing new relationships to be created and old ones
enriched. Or, meals can be taken in the privacy oI the guest's room.
A variety oI settings available in the B&B are situated to enable
individuals or small groups to locate the perIect setting Ior
whatever mood or activity one is pursuing (reading, watching
television, playing board games, etc.). In the B&B, a guest is a
guest in one's home, not a customer. It becomes a place to return
to: at the end oI a day, or during the next vacation (like going
home).

At Back to Home B&B, guests will have the right mix oI
membership and privacy. Being dutiIul without being intrusive is a
delicate balance and one that owners have mastered in their various
walks oI liIe.


Competitive Differences
There are several Iactors diIIerentiating Back to Home Irom hotels
and other Bed and BreakIast Inns.
The overwhelming advantage oI a Bed and BreakIast over a hotel
is its personalized service, individualized decor, and delivery oI an
"experience" rather than simply a room Ior the night. The Bed and
BreakIast will appeal to the aesthetic tastes and expectations oI the
discerning, aIIluent traveler looking Ior a higher standard oI
attentive, personalized service and amenities. Delivery oI these
services will justiIy top oI the market rates.

In comparison with other inns in the area, the Back to Home will
stand out in its delivery oI amenities and Ieatures. Using
inIormation obtained through extensive market research, including
independently conducted surveys and the owner's own travel
experiences, those amenities that guests most desire are being
provided.

As outlined in the Competitive Section oI this !lan, Back to Home
is also above average in its added Ieatures, such as in-room
whirlpool baths, Iireplaces, and the inn's location in a quiet and
saIe neighborhood, its secluded backyard and deck, and the
spacious common room areas will also compare well to other inns.
Back to Home will also have handicap accessibility, which is not
available in most other inns in the area.

BreakIast is another way to set one inn apart Irom another. It will
incorporate cuisine Iorm around the world into both its breakIast
and evening reIreshment service.

The inn will be positioned as a "Iull service" bed and breakIast,
oIIering a variety oI services Ior its guests. This will range Irom
assisting guests with restaurant reservations to providing Iood
trays, wine, and Ilowers Ior special occasions


!ositioning

Back to Home will be positioned as a bed and breakIast oIIering a
romantic experience with comIortable surroundings. There will be
a strong emphasis on attention to detail and customer service. It
will cater to the aesthetic tastes and expectations oI the discerning
and aIIluent traveler.

In the hospitality business, small inns have the unique ability to
deliver personal and personalized services. This advantage will be
exploited by oIIering individualized guidance in personal,
recreational, and entertainment needs. An environment will be
created to enhance each guest's experience by providing them with
the warm and culturally rich Indian customs.

The building, grounds, and decor play such an important role in the
consumer's choice oI a particular bed and breakIast. The inn must
be luxurious, comIortable, and conducive to relaxation and
romance. Those amenities most desired by guests, including
private baths, whirlpool tubs, Iireplaces, and private decks, will be
provided.



Image

Image consists oI many components and Back to Home is being
careIully planned to ensure that each oI these elements has been
considered and appropriately addressed.

Friendly and polite telephone and on-site presence:
Calls will be answered promptly, and all inquiries handled in a
pleasant and proIessional manner. For those times when calls
cannot be answered, an answering machine will be used. The
messages will be checked Irequently and calls returned as soon as
possible.
Owner's personality, hospitality, manner, and business actions:
Recognizing that an owner-innkeeper on the premises and the
warmth oI that individual are two qualities that B & B guests look
Ior, this will be a high priority. Attitude, appearance, and
proIessionalism are key goals.

Cleanliness oI bedrooms, baths, and public areas and dining
Iacility: The inn will be maintained in a manner beIitting a Iirst
class lodging establishment.

!RMTIN AND ADVERTISING

!u-lic Relations and !ersonal Selling !rogram

Building strong credibility within the community is always helpIul.
Guests needing accommodations will be reIerred by people living
in the area. The inn's location in a residential neighborhood will
also generate activity Irom Iriends and relatives looking Ior
accommodations in close proximity.

Community public relations will include the Iollowing:
O Support community programs by becoming a member oI the
Chamber oI Commerce, Better Business Bureau, and Convention
& Visitors Bureau. The inn will also be made available as a
meeting place, as it includes not only a large dining room, but a
parlor that can be closed oII.
O Marketing the inn through local media. This will also extend to
regional, state, and national coverage. A Ireelance writer has
already expressed interest in developing a series oI articles about
the inn as it progresses. This writer has been published in a number
oI magazines, including India Today.
O Cooperating with area business. !ersonal calls will be made on
area businesses, especially restaurants, other inns and recreational
Iacilities.
O Contacting private citizens. The immediate neighborhood will be
notiIied via Ilyer. The Ilyer will announce the arrival oI the inn and
promote it as an alternative to hotels Ior visiting Iriends or
relatives.
O Answering inquiries promptly. !eople who make inquiries are the
most promising potential customers. All inquiries will be handled
promptly and with the inIormation requested.
O Use oI Travel-Freelance-Guidebook Writer Lists and Media Kit

A media kit that will contain the Iollowing basic materials:

O !en and ink drawing oI the inn and grounds
O !hotographs oI the exterior and interior oI the inn
O Detailed description oI the house and rooms
O Copy oI brochure and rate/policy cards
O InIormation on things to do in the area


rochure
An attractive brochure is an important tool Ior any marketing
program. There has been a lot oI attention given to the selection oI
images and copy that will represent Back to Home in an accurate
and inviting manner. A graphic artist will be hired to design the
inn's logo. A tri-Iold brochure, with a separate rate and policy card,
is being developed Ior mailing purposes and rate displays.

usiness Cards and ther !romotional Items

A relatively inexpensive way to promote the bed and breakIast is
to incorporate the name and logo oI the inn on business cards,
stationery, envelopes, and rate/policy cards. !roIessional looking
business cards can help establish credibility and create interest in
the business.
The name and logo oI the inn will also be used on note cards,
Ieaturing a pen and ink or water color drawing oI the inn and
grounds. These cards will be packaged and available Ior sale.
Also being considered as a means oI heightening the inn's visibility
is using its name and logo on polo-style shirts. This would help
guests remember the inn, create interest outside the Metropolitan
area, and generate additional income.

Reservation Services and Travel Agents

B&B Reservation Services will be an invaluable asset during the
start-up months. There are several in the South Delhi location
which will, Ior a membership Iee and commission on rooms
booked, screen guests, handle deposits, and provide some
publicity. One oI these agencies has submitted a proposal where
they will, in addition to providing these services at no charge Ior
six months, also act as consultants.

Travel Agents are an additional resource that will help attract
guests Irom outside the state. The inn will be listed in INNVIEWS,
The Travel Agent's Guide to Unique Accommodations. This guide
Ior agents includes a geographically arranged section that provides
a detailed description oI each inn, including rates and policies, and
highlights local points oI interest.

The inn will also be listed with INNRES, a Travel Agent's
Reservation Service that includes a toll-Iree number and Ieatures
personalized bookings, rather than use oI an airline reservation
system.

These services will be necessary during the Iirst year oI operation
to compensate Ior limited word-oI-mouth reIerrals and guidebook
activity. AIter the Iirst year, each service will be careIully
reviewed to determine which, iI any, will be continued.




Chapter 6
Management Summary

Back to home will operate as an owner-occupied business. Salary Ior the
Iirst year oI operation is indicated on the !ersonnel table. This salary,
though low, is reasonable considering that major living expenses will be
covered by the business.
!ersonnel Requirements
The services oI two Iull time innkeeper cum housekeeper will be used
during the Iirst year oI operation. A two person team will be used as
needed during the week to accept reservations, check guests in and out,
supervise the housekeeper, and prepare and serve meals. It is estimated
that innkeeping services will be required approximately two days a week
during the months oI January through June, November and December
and three days a week July through October.
A housekeeper will also clean the inn and do laundry. Other individual
will be used as needed. The housekeeper will work weekdays only
during the slower months, while some weekends may also be required
during the busy season.
Services will increase as occupancy increases. Some assistance in Iood
service may also be required on a limited basis during the third year.
Chapter 7
Financial Feasi-ility

Financial plan:

Back to Home will be 10,00,000 Rs. !roject, sourcing Rs 5,00,000
as a bank loan and Rs. 5,00,000 as selI investment. The term loan
oI Rs. 3,60,000 will be paid in 36 installments , Rs. 10,000 as
monthly installment.Amount oI Rs.1,40,00 will be payable on
demand.

BALANCE 8HEET

Balance Sheet foi thiee yeais..
LIABILITIES

st
yi
Rs

nu
yi.
(Rs)

iu
yi.
(Rs)

0pening Capital
Auu: Net piofit
T0TAL
Less: Biawing

Net capital

Teim liabilities
Less:loan
iepayment

Net balance

Cuiient Liabilities
Cash cieuit limit
fiom Bank


T0TAL





9













9
9
8


98





8







98
9
8


8

8










8

ASSETS
st
yi.
(Rs)

nu
yi
(Rs)

iu
yi
(Rs)
ixeu Assets
(uioss Block)
Less:Bepiiciation
Net Block

Cuiient Assets
Cash-in-hanu

T0TAL


























8












BREAK EVEN PONT ANALY88:

Sales for Lhe 1
sL
year ls 8s 4000000

SL N0. PARTIC0LARS RS
A. vARIABLE C0ST
. Auveitisement
. Salaiies 8
. Stationeiy
. Telephone bill
Electiicity chaiges
. Tiavelling chaiges
8. Niscelleneous chaiges
9. Naintainence chaiges




Bieak even point of sales in teims of Rs=
ixeu cost*SalesSales-vaiiable cost
B.E.P=*9898-
= Rs .9
(B.E.PNet Piofit)= .9
=.
The bieak even point will be achieveu at yeai months.


tot! !o ;o+e.111
teo o+o !+eo!]o;! ;e+\+te

. ;o +:tI +o+e !Io+ :;! o Io!e!
+oo+.









Back to Home


A Project Feasibility Report
Submitted in partial fulfillment of the requirement for
The award of the degree of




BACHELOR OF BUSINESS ADMINISTRATION

By
Akanksha Bharadwaj (BBA/3502/08)



















DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY, MESRA
(KOLKATA EXTENSION CENTRE), RANCHI 834001




ACKNWLEDGEMENT


At the onset I would like to express a deep sense oI
gratitude to each and every person who helped and
supported me during my project Ieasibility report, which
made it possible Ior me to bring up my project Ieasibility
report on the topic 'Back to Home. I would also like to
thank Ms. Sarboni Dutta Ior providing me the oppurunity
to do this project.

I am especially indebted to my parents, Iriends and
Iamily Ior their wholehearted support.

Last but not least I would also like to acknowledge my
teachers Ior his help and guidance.


Akanksha Bharadwaj
(BBA / 3503/ 08/)









CERTIFICATE F A!!RVAL



This project work is hereby approved as a veritable study
oI Business Administration carried out and presented in a
satisIactory manner to warrant its acceptance as a
prerequisite to the degree Ior which it has been submitted.




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