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Journal of Operations Management xxx (2005) xxx–xxx


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The supply base and its complexity: Implications for


transaction costs, risks, responsiveness, and innovation
Thomas Y. Choi *, Daniel R. Krause 1
Department of Supply Chain Management, W.P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4006, USA
Received 10 December 2002; received in revised form 5 July 2005; accepted 20 July 2005

Abstract
A supply base is defined as the portion of a supply network that is actively managed by a buying company. The buying company,
referred to as the focal company, manages the suppliers in the supply base through contracts and purchasing of parts, materials, and
services. To facilitate better management of a supply base, we observe ‘‘complexity’’ as a key area of managerial consideration and
apply the literature on complexity to the supply base. Supply base complexity is conceptualized in three dimensions: (1) the number
of suppliers in the supply base, (2) the degree of differentiation among these suppliers, and (3) the level of inter-relationships among
the suppliers. Four propositions have been formulated in terms of four major areas of research within supply chain management—
transaction costs, supply risk, supplier responsiveness, and supplier innovation. Corollary propositions are also stated. Although a
reduction in complexity may lead to lower transaction costs and increased supplier responsiveness, in certain circumstances it may
also increase supply risk and reduce supplier innovation. Therefore, reducing supply base complexity in general may be a cost-
efficient approach, but blindly reducing it may potentially decrease the buying company’s overall competitiveness.
# 2005 Elsevier B.V. All rights reserved.

Keywords: Supply base; Complexity; Supply chain management

1. Introduction The focal company may induce working relation-


ships among suppliers (Handfield and Nichols, 1999),
All businesses engaged in value-adding activities while some autonomous relationships may emerge
purchase goods and services from a group of suppliers among the suppliers (Choi et al., 2001). The overall
(e.g., Dobler and Burt, 1996; Handfield and Nichols, relationship arrangement between the focal company
1999). This group of suppliers is called the ‘‘supply and the supply base is depicted pictorially in Fig. 1. The
base,’’ and the buying company that purchases from its arrows indicate the direction of influence (e.g.,
supply base is referred to as the ‘‘focal company.’’ coordination and control), and the lines connecting
Structurally, the focal company is at the center of all suppliers indicate the relationships among the suppliers,
suppliers in the supply base, coordinating and control- whether induced by the focal company or emerged
ling its activities. autonomously (e.g., joint product development, parti-
cipation in common supplier associations, buyer–
supplier relationships between suppliers, etc.).
With the recent trend of increasing levels of
* Corresponding author. Tel.: +1 480 965 6135; outsourcing, orchestrating activities with suppliers in
fax: +1 480 965 8629.
E-mail addresses: Thomas.Choi@asu.edu (T.Y. Choi),
the supply base from the perspective of a focal company
Daniel.Krause@asu.edu (D.R. Krause). has become a top strategic issue (Agrawal and Nahmias,
1
Tel.: +1 480 965 9859; fax: +1 480 965 8629. 1997; Dyer, 1996; Fine, 1998). In general, the more of

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2 T.Y. Choi, D.R. Krause / Journal of Operations Management xxx (2005) xxx–xxx

supplier responsiveness, and supplier innovation.


Simply put, if one focal company deals with twelve
suppliers, it will face different problems than a company
with two suppliers. Also, if a company’s suppliers are
all from one industry and using one mode of
transportation, its supply base management effort
would be simpler than one with suppliers in many
different industries using different transportation
modes. Further, if a company’s suppliers interact, it
Fig. 1. Focal company and its supply base. would create different supply base management
challenges than one with disconnected suppliers. These
seemingly simple illustrations, as we will demonstrate
its inputs of production the focal company decides to in this paper, have solid theoretical foundations. We will
buy instead of make, the more dependent it is on the demonstrate how supply base management through the
supply base. More specifically, the higher the percen- lens of complexity has implications for a company’s
tage of purchased items and services to the total cost of business efficiency and performance.
goods sold, the higher the significance of supply base In the next few sections of the paper, we develop a set
management to the company’s bottom line such as of definitions for the constructs of supply base, supply
return on investment or shareholder value (Dobler and network, supply base management, and supply base
Burt, 1996). complexity. This effort is a necessary prerequisite to
In this paper, we propose to take a significant step developing a theory of supply base management. Table 1
toward developing a theory of supply base management. offers a summary of the definitions of these key terms.
In reviewing the literature on buyer–supplier relation-
ships and supply base management, we concluded that 2. System and complexity
further development of a theory of supply base
management is currently being impeded by the lack Thompson (1967) defined a system as a collection of
of a well-accepted set of terms and definitions. Thus, in inter-related elements that acquires resources from
this paper we develop definitions to describe and outside, transforms them, and delivers the products back
differentiate the supply base from other related to the outside. Many researchers since then have studied
concepts. Subsequently, we propose a theory of supply the complexity of a system and recognized it as a key
base management. area of managerial consideration when working with a
To facilitate better management of a supply base, we system. Gottinger (1983) stressed that to manage a
posit ‘‘complexity’’ (e.g., Gottinger, 1983; Kauffman, system the complexity of that system must be under-
1993; Waldrop, 1992) as a key managerial issue that stood first; otherwise, interventions would lead to sub-
supply chain managers must address (Choi et al., 2001). optimization. In the same vein, Vachon and Klassen
Complexity refers to how the members of a system (e.g., (2002) chose supply chain complexity as the primary
suppliers in a supply base) are varied and interact with construct impacting the delivery performance across
one another. Whether contemporary supply managers supply chains. Further, Choi et al. (2001) recognized
explicitly think in terms of supply base complexity, or supply networks as complex adaptive systems and
not, we propose that the degree of supply base suppliers as autonomous actors and discussed how to
complexity affects transaction costs, supply risk, manage the complexity of supply networks. Choi and

Table 1
Key definitions
Term Definition
Complexity The degree of varied elements and their interactions within a system
Supply network All inter-connected companies that exist upstream to any one company in the value system
Supply base A portion of the supply network that is actively managed by the focal company through contracts and purchasing of parts,
materials, and services
Supply base The degree of differentiation of the focal firm’s suppliers, their overall number, and the degree to which they interrelate
complexity
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Hong (2002), in their study of Honda’s and Daimler- that take part directly or indirectly in supplying
Chrysler’s supply networks, framed complexity as a industrial inputs to a focal company with or without
systems-level construct. that company’s knowledge (Choi et al., 2001). Thus, for
In this paper, the system considered is the supply example, third- and fourth-tier suppliers with which the
base, and complexity is viewed from the perspective of focal firm has no direct contact, and of which the focal
the focal company. Building on the definitions of company may not even be aware, are part of the focal
complexity used by Kauffman (1993), Waldrop (1992), firm’s supply network.
and Dooley (2001), we regard supply base complexity Accordingly, Choi et al. (2001) framed supply
as a factor of the number of suppliers in the supply base, networks as complex adaptive systems (Dooley, 1997;
the level of supplier interaction, and the degree to which Goldstein, 1994; Holland, 1995; Kauffman, 1993, 1995;
these suppliers vary in terms of organizational culture, Waldrop, 1992) and articulated their behavioral
size, location, technology, and so on. In other words, the characteristics. One of the key observations these
greater the number of suppliers, the greater their authors made is that a supply network emerges over
variation, and the greater their level of interaction, the time with no single company deliberately orchestrating
greater the operational ‘‘load’’ borne by the focal the totality of its design. They argued that because a
company in managing its supply base. This type of load supply network evolves spontaneously (e.g., Goldstein,
entails organizational costs associated with managing a 1994; Waldrop, 1992), much of what occurs in supply
supply base such as administrating increased frequency networks is outside the managerial purview of the focal
of interactions and devising strategies for a higher level company. For example, a third-tier supplier may decide
of uncertainty. In this regard, complexity is a way of to switch suppliers, unbeknownst to the primary focal
characterizing the supply base, and the load is the firm, or a supplier may adopt a new technology which
burden borne by the focal company given the level of may raise or lower its prominence in the focal
complexity in its supply base. Essentially, the level of company’s supply chain.
supply base complexity has important implications for However, there is a group of suppliers that is within
the level of transaction costs, supply base risk, supplier the reach of the ‘‘visible hand’’ of the focal company.
responsiveness, and innovation experienced by the focal These suppliers are actively managed through contracts
company. and the purchase of parts, materials and services (See
Next in this paper, we frame the topic of a supply Fig. 1). This group of supplier companies is collectively
base in the context of broader supply networks. After referred to as the supply base of the focal company, and
that, we proceed with an in-depth discussion of the it is the portion of the supply network that is within the
supply base. Complexity is then conceptualized, managerial purview of the focal company. Formally,
followed by an articulation of key dimensions for this definition (see Table 1) is as follows:
managing supply base complexity. We formulate a set
Supply Base: A focal firm’s supply base is defined as
of propositions concerning the theoretical implications
only those suppliers that are actively managed
of complexity in supply base management and illustrate
through contracts and the purchase of parts,
these concepts with case examples from case studies we
materials and services.
conducted and of which we have first hand knowledge.
We conclude the paper with a discussion of managerial It is important to note here that not all suppliers in the
and research implications. supply base are first-tier suppliers—a common mis-
perception is that they are all first-tier suppliers.
3. Supply network and supply base According to Choi and Hong (2002), depending on a
focal company’s supply base management policies and
What is a supply network and how is it related to a strategies, a supply base may include suppliers in
supply base? In the last few years, many authors have second- and third-tiers. In other words, the suppliers
shown interest in supply networks (e.g., Choi et al., that are being managed by the focal company, as
2001; Choi and Hong, 2002; Lamming et al., 2000; depicted in Fig. 1, may not necessarily supply goods and
Stuart et al., 1998). These authors generally espouse the services directly to the focal company, but instead they
value of looking beyond immediate suppliers and may supply them to other suppliers in the supply base.
considering a supply network as a system. A supply This practice is commonly referred to as ‘‘directed
network is the network of companies that exist upstream sourcing.’’ According to Choi and Hong’s study (2002),
to any one company in the value system (Porter, 1985). Honda’s supply base included a much higher number
A supply network in this regard includes all companies of second- and third-tier suppliers than that of
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DaimlerChrysler’s. Thus, it appears that different supply bases. As a consequence, these companies in
companies configure their supply bases differently. general saved a significant amount of corporate
Many authors have tried to explain the relationships expenditures typically spent for constant haggling with
between a focal company and its suppliers through the multiple suppliers for price or deliveries. Instead, they
lens of transaction cost economics (e.g., Dyer, 1996; could focus on longer term strategic issues, such as
Ellram, 1991; Rindfleisch and Heide, 1997; Trent and developing or sharing of technologies. To this end,
Kolchin, 1999; Walker and Poppo, 1991). In our view, many focal companies now favor a single or dual
however, the transaction cost is not the only issue that sourcing strategy, as opposed to multiple sourcing, for a
the managers of a supply base should be concerned given purchase.
about. It is our intention in this paper to move beyond One of the natural consequences of supply base
the transaction cost perspective by considering supply reduction was the focal company’s increased reliance
risk, supplier responsiveness and supplier innovation to on remaining suppliers. Issues of supplier capacity (e.g.,
provide a richer theoretical foundation for explaining production capacity) and capability (e.g., new product
supply base management practices through the lens of development capability) became much more salient.
supply base complexity. Many focal companies realized that their operations
were now much more closely intertwined with the
4. Supply base management operation of the suppliers (Agrawal and Nahmias, 1997;
Ahuja, 2000; Cusumano and Takeishi, 1991; Handfield
If we consider the classic definition of management and Nichols, 1999). For instance, when Deere embarked
as planning, organizing, leading, and controlling (e.g., on a strategy to more closely synchronize the
Stoner et al., 1995), the term management would be production of its products with seasonal demand, the
more appropriately applied to a supply base than it critical factor was not inside the company but outside of
would to a supply chain or supply network. Whatever is it. The managers realized that the suppliers held the key
beyond the managerial reach of the focal company to becoming more flexible in order to meet fluctuating
cannot possibly be planned, organized, led, and demands. According to one manager, ‘‘When we made
controlled in this classic sense (Choi et al., 2001). the decision to change our factory operations, we found
Therefore, it is not surprising to find more examples of out that we could not because it was not totally within
supply base management than supply network manage- our control. It was within the control of our suppliers’’
ment. In this section, we review some of the practices (Sheridan, 1999, p. 52).
through which focal companies have managed their Consequently, many focal companies have chosen to
supply bases. conduct various forms of supplier development by
During the past decade, the most commonly improving activities such as reorganization of the
observed supply base management practice was focused process of work (Hartley and Choi, 1996; Krause et al.,
on the number of suppliers the focal company 1998; Watts and Hahn, 1993). In particular, Hartley and
maintained in its supply base. In general, companies Choi (1996) illustrated supplier development activities
reduced the number of suppliers in their supply base. in which the focal company was considered as the
This practice, called ‘‘supply base optimization’’ or ‘‘catalyst of process change’’ (p. 37). Some focal
‘‘supply base rationalization,’’ consists of increasing or companies went even further by making significant
decreasing the number of suppliers in the firm’s supply structural changes to their supply bases. They promoted
base. The focus of this effort is reduction of the consolidation of several smaller suppliers into one
administrative and transaction costs and cost savings large, integrated supplier with higher production
from concentrating greater purchase volumes with capacity and added capability, such as product
fewer suppliers (Tully, 1995; Handfield and Nichols, development. Krause and Handfield (1999) noted one
1999). Trent and Monczka (1998) reported how focal company in the electronics industry that first
aggressively companies reduced their supply bases in increased the level of outsourcing and then reduced the
the name of supply base optimization during the late supply base. The company reduced the supply base to
1980s and early 1990s, and they expected this trend to such an extent that 97% of outsourcing expenditures
continue. Other authors (Krause, 1997; Ballew and were going to only about 40 suppliers, with the top 5%
Schnorbus, 1994; Bamford, 1994; Raia, 1992) also receiving 65% of the total spend (e.g., about US$ 4
reported how large original equipment manufacturers billion).
(OEMs) such as General Motors (GM) and General Further, as discussed before, some focal companies
Electric (GE) reduced the number of suppliers in their maintain second- or third-tier suppliers in their supply
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bases in order to increase either common parts or interactions among the elements within the system with
capability (Choi and Hong, 2002). For instance, some of the level of complexity. In other words, when the
the suppliers for DaimlerChrysler’s and Honda’s supply elements are coupled together and make volitional
bases appear in the second- or third-tier because they choices (Schein, 1997; Senge, 1990) as in the case of
supply a common part that is used across several suppliers in a supply base, a new dimension is brought
different product lines (e.g., a specific fastener) or they forth, namely the inter-relationships among the ele-
have a license to develop a particular part (e.g., a ments. Simply put, a supply base with two independent
damping mechanism) that is used in the assembly by suppliers is less complex than a supply base with two
another supplier in the supply base. The use of common suppliers inter-related or linked; the inter-relation results
parts helps save costs, and the use of an intellectual in more complexity for the focal company.
property owned by a second- or third-tier supplier Therefore, from the perspective of a focal company,
allows the focal company to reduce the time to market. the most immediate area of supply base complexity is
In general, the success of these suppliers is critical to the the number of suppliers in the supply base. The level of
success of the focal company because their parts supply base complexity affects the level of effort, or
eventually go into the product that is sold in the operational load, required to manage a system such as a
consumer market. For this reason, Honda articulates supply base. This is precisely why many companies
that its parts suppliers at second- and third-tier levels do such as GM and GE have worked hard to reduce the
not merely make parts but they are in fact making a number of suppliers in the supply base. However, based
Honda. on our review of the literature on complexity, they
should also consider how differentiated the suppliers are
5. Conceptualization of complexity and how these suppliers are inter-related. The higher the
number of differentiated elements in the supply base,
Several authors who studied organization design the higher the load or the corporate resources required
(e.g., Price, 1972; Price and Mueller, 1986) and social to manage it. Thus, in addition to the number of
systems (e.g., Dooley, 2001; La Porte, 1975) have suppliers in the supply base, similarity or dissimilarity
offered definitions of complexity. Price (1972) defined of these suppliers and the inter-relationships among
complexity as ‘‘the degree of structural differentiation’’ them will affect the amount of organizational resources
(p. 70). For instance, an organization with lots of and energy a focal company must expend to manage its
departments would necessarily be more complex than supply base. We will consider theoretically how the
one with a few departments. La Porte (1975) echoed this level of complexity affects the level of transaction costs
idea by asserting that a complex system has many parts and the level of supply base risk, responsiveness and
whereas a simple system has only a few parts. Blau and innovation.
Schoenherr (1971) defined complexity as ‘‘the number
of structural components that are formally distin- 6. Key dimensions for managing supply base
guished’’ (p. 302) within the organization. Price and complexity
Mueller (1986) offered a similar definition: ‘‘Complex-
ity is the degree of formal structural differentiation It follows from the previous arguments, then, that
within an organization’’ (p. 100). The conception of there are three dimensions that managers should
complexity underlying these definitions is that com- consider when managing the complexity of a supply
plexity is associated with the number of elements within base: (1) the number of suppliers in the supply base, (2)
the system and the degree to which these elements are the degree of differentiation of these suppliers, and (3)
differentiated. the level of inter-relationships among the suppliers.
More recently, scholars from the pure sciences such as Having arrived at these three dimensions drawing from
computational physics and evolutionary biology (see various literature sources including organization design,
Kauffman, 1993; Waldrop, 1992) have used the term organization development, and supply chain manage-
complexity to characterize self-organizing systems (see ment, it is striking to note that these dimensions in fact
Choi et al., 2001; Dooley and Van de Ven, 1999, for a correspond to the variables captured in the ‘‘NK’’ model
synopsis). Implicit in this use of complexity is the inter- of complex system proposed by Kauffman (1993). He
relatedness of the elements within the system; self- approached complexity from a more mathematical and
organizing would necessarily require interactions among technical perspective.
the elements. Choi and Hong (2002) and Dooley (2001) The three variables in the NK model that correspond
subsequently associated the degree of coupling or with our three dimensions include: ‘‘N’’ sites that exist
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within a complex system, ‘‘A’’ alternative states that that enable them to work together efficiently. Also,
these sites can be in, and ‘‘K’’ number of functional these suppliers are typically found in the same
couplings among the sites. These three variables overlap geographical area where the focal company is located.
quite precisely with our dimensions in that N, A, and K To summarize, supply base complexity is higher for
point, respectively, to the number of suppliers, the a focal company if its suppliers have different
degree of differentiation, and the level of inter- operational practices (e.g., one supplier operates in a
relationships. Furthermore, in his description of the push system and another in a pull system), cross-border
complexity of social systems, La Porte (1975) also barriers (e.g., different languages are spoken or goods
proposed similar dimensions from a sociological must travel a long distance), or varying levels of
perspective. They are: the number of social components technical capability (e.g., if some suppliers lag in their
in a social system, the role/position differentiation of technical capability, the focal company may need to
these components, and the degree of inter-dependence conduct additional supplier development to make them
of the functional operations of these components. more competitive). As Dooley (2001) pointed out, it is
Therefore, we feel confident that we have captured three easier to make connections between similar elements
key dimensions of complexity. We further refine these than between dissimilar elements.
terms below.
6.3. Inter-relationships among suppliers
6.1. Number of suppliers
The supply chain literature has begun addressing the
In the context of supply base management, number of inter-relationships among suppliers as supplier–sup-
suppliers refers to the number of current suppliers with plier relationships (Choi et al., 2002; Wu, 2003).
enduring business relations. As was discussed above, Although buyer–supplier relations have received ample
when supply managers state that they have rationalized attention in the literature (e.g., Cusumano and Takeishi,
or optimized their supply bases, they are often referring 1991; Helper, 1991), supplier–supplier relations, that
to a reduction of the number of suppliers in their supply are also active in the supply networks, in fact have just
bases; in other words, they have attempted to reduce the started to receive some attention (e.g., Kamath and
complexity of their supply bases. Liker, 1994; Wu and Choi, in press).
As pointed out by Handfield and Nichols (1999), Indeed, it is not unusual to find working relation-
using multiple suppliers for a single part or component ships between suppliers in the supply base. For
increases the level of coordination needed to improve example, in a supply base of an auto manufacturer, a
the efficiency of operations. With fewer suppliers, the plastic molding company may supply plastic parts
focal company can implement a more efficient buyer– (e.g., interior parts) to a metal parts manufacturer, and
supplier interface through, for instance, more cost- this manufacturer can simultaneously supply metal
effective inventory or order control. parts (e.g., connectors) to the same plastic molding
company. It is interesting to note that many of these
6.2. Differentiation of suppliers reciprocal relationships among suppliers in the same
supply base are often unknown to the focal company.
Differentiation of suppliers in the supply base can be Further, when the inter-relatedness among suppliers
defined as the degree of different characteristics such as moves beyond a dyadic context (e.g., one supplier to
organizational cultures, operational practices, technical one supplier) to a triadic context (e.g., two suppliers
capabilities, and geographical separation that exist competing against each other to provide products to
among the suppliers in the supply base. It would be another supplier in the same supply base), the
easier for the focal company to coordinate activities dynamics become much more complex (Smith and
with suppliers if they share a common culture and work Laage-Hellman, 1992; Wu and Choi, in press). For
norms and suppliers are in close geographical proxi- instance, in the aerospace industry, groups of
mity. The traditional keiretsu structure in the Japanese suppliers that used to compete against one another
supply networks is a case in point (Nishiguchi, 1994). have now organized themselves into a cooperative-
This structure refers to the group of companies that have type, virtual organization to gain more leverage
organized themselves around a powerful focal company in contracting with a focal company such as
and work together as if they belong in the same clan Honeywell or Boeing; one example of such supplier
(Burt and Doyle, 1993; Womack et al., 1990)—they organization is Arizona Manufacturing Network (i.e.,
share common work norms and communication styles www.azmanufacturing.com).
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In addition to exchange of physical goods, exchange fewer inter-relationships, and/or fewer suppliers
of information may occur in supplier–supplier interac- equals lower supply base complexity. In the next
tion. In a typical competitive supplier–supplier relation- section, we will associate the complexity of the
ship, limited objective information about another supply base to a few key dependent measures that
supplier (such as predictable demand, competitor’s have been highlighted in the supply base management
product features, and production capacity) can be literature.
obtained from the market research or through the
buying firm. In contrast, more context-rich and 7. Formulation of propositions
qualitative information may flow in a cooperative
supplier–supplier relationship (Choi et al., 2002). If the Based on our review of the literature, there are four
information exchange between suppliers is for better key areas of managerial focus when it comes to
coordination of product specification, production managing a supply base. They are: transaction costs
quantity, or delivery timing, a focal company may (Dyer, 1996; Ellram, 1993; Trent and Kolchin, 1999;
welcome the supplier–supplier interaction. For exam- Walker and Poppo, 1991; Walker and Weber, 1984),
ple, Toyota’s top-tier supplier association, kyoryoku kai, supply risk (Ellram, 1991; Treleven and Schweikhart,
helps standardize quality control procedures, diffuses 1988; Zsidisin, 2001), supplier responsiveness (Car-
Toyota’s best practices, and supports its long-term bone, 1999; Celly et al., 1999; Goodman et al., 1995),
development (Stuart et al., 1998). However, it may not and supplier innovation (Ellram and Choi, 2000; Miles,
want its suppliers to exchange information regarding 1984; O’Connor, 1994; Raia, 1992). Managing transac-
bidding prices or their experience with the focal tion costs focuses on minimizing the costs incurred at
company regarding price policy. Cooperative sup- the interface between a focal company and its suppliers;
plier–supplier relationships can often stray into collu- managing supply risk refers to minimizing potential
sion (Brandenburger and Nalebuff, 1996; Choi et al., negative events that might occur in procuring the goods
2002; Hill, 1990). Therefore, inter-relationships in the and services from the suppliers; supplier responsiveness
supply base present itself as another dimension of addresses the timeliness of the movement of goods and
complexity for focal companies to manage. services such as on-time delivery and suppliers’ ability
In general, these three dimensions aggregated to meet changing requirements; and managing supplier
together create the complexity of a supply base. innovation entails tapping into suppliers’ creativity for
Therefore, we propose the following definition (see product and process improvements.
Table 1): We propose the following relationships between
Supply Base Complexity: The degree of differentia- supply base complexity and each of these four
tion of the focal firm’s suppliers, their overall constructs, as shown in Fig. 2. A positive relationship
number, and the degree to which they interrelate. is depicted with a plus sign, a negative relationship is
shown with a minus sign, and a quadratic relationship is
When there are multiple suppliers, higher degrees symbolized by a U-shape sign. These relationships
of differentiation, and many inter-relationships among depict a general trend between supply base complexity
the suppliers in the supply base, the complexity of and each of the four managerial focuses as dependent
supply base is relatively high. Less differentiation, measures. However, the focal company can emphasize

Fig. 2. Impact of supply base complexity on focal company.


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any one of the three dimensions of supply base basic assumption underlying transaction cost econom-
complexity and can set up as the strategic thrust any ics that industrial players necessarily behave opportu-
one of the four dependent measures. In each of the four nistically (Williamson, 1981). Conversely, a less
sections that follow, we will introduce the general complex supply base would lead a focal company to
proposition and, whenever possible, follow that with lower transaction costs due to less negotiation, fewer
more specific and detailed corollaries involving each of communication channels, less order placing, and better
the supply base complexity dimensions and the four tracing of problems. Therefore, we offer the following
dependent measures. general proposition.
Proposition 1.1. Supply base complexity is positively
7.1. Transaction costs
associated with the total transaction cost the focal
company incurs from interacting with the supply base.
As transaction cost economics deals with the cost
considerations involved in making outsourcing decisions However, in general, many focal companies have
(e.g., Walker and Weber, 1984), many researchers in the focused primarily on reducing the number of suppliers
supply chain management area have shown interest and in an effort to reduce transaction costs. We have
have adopted it to facilitate their research (e.g., Trent and observed this tendency in major auto companies (e.g.,
Kolchin, 1999). Based on Williamson’s (1981) definition Ballew and Schnorbus, 1994; Bamford, 1994) as well as
of transaction costs as ‘‘economic counterpart of in high tech companies and aerospace industries
(physical) friction’’ (p. 552), we view transaction costs (Handfield et al., 2000). Consider a large electronic
in our context as a frictional cost of doing business with subcontractor referred to here as Electron (Krause and
suppliers (e.g., Walker and Poppo, 1991). The frictions Handfield, 1999). In an effort to reduce transaction
arise primarily from the focal company’s interaction with costs, this company strives to keep the number of its
suppliers as external entities to obtain the needed inflow suppliers down. Electron manufactures electronic
of materials, parts, and services. There are many sources components and sub-assemblies for a wide array of
of such frictions. Dyer (1996) noted that identifying products including computers, peripherals, and tele-
qualified suppliers, contracting with suppliers, monitor- communications equipment; this is a very cost-
ing suppliers, and enforcing agreements were potential competitive business. Clearly, in order to obtain volume
sources of friction. Ellram (1993) offered a more specific discount and to reduce administrative costs, Electron
set of transaction costs, such as order placement and tried before anything else to concentrate its spend to a
preparation, transportation of the goods, inspection, few suppliers. Therefore, we have observed, as many
return of parts, and follow-up and correction of orders. others have (e.g., Ballew and Schnorbus, 1994;
Therefore, the locus of transaction costs is at the Bamford, 1994; Handfield and Nichols, 1999; Trent
interface between a focal company and its suppliers. and Monczka, 1998; Raia, 1992), that a company that
Costs are incurred for ‘‘developing and maintaining an focuses on transaction cost seems to take on supply base
exchange relationship, monitoring exchange behaviors, reduction before considering the other areas of
and guarding against opportunism in an exchange complexity.
situation’’ (Pilling et al., 1994, p. 239). It follows then
Proposition 1.2. When a focal company sets the reduc-
that the larger the number of suppliers in the supply
tion of transaction costs as a strategic goal, it generally
base, the more the potential for friction and, thus, the
focuses on reducing the number of suppliers rather than
higher the transaction costs. Also, the more differ-
reducing the level of differentiation or the level of inter-
entiated the suppliers and the more inter-dependencies
relationships among suppliers.
among the suppliers, the higher the cost of coordination
or frictional cost. For instance, to the extent one Furthermore, many scholars have pointed out how
supplier’s operating procedures are different from opportunistic behaviors diminish when the transactions
another supplier, the frictional costs incurred at the occur on a repeated basis (Dwyer and Oh, 1988; Hill,
focal company will be higher. To begin with, the focal 1990). Hill (1990), for instance, illustrated how the
firm may have to cope with two different ways of probability of opportunism goes down in repeated
keeping documents. Also, to the extent the suppliers transactions. This observation has a profound implica-
interact closely together, the cost incurred at the focal tion for the relationship between the level of inter-
company will be higher to guard against suppliers’ relationship and transaction costs. If the supply base is
opportunistic behaviors as in the prisoner’s dilemma reduced sufficiently to warrant long-term relationships
(e.g., Hill, 1990). This observation is made based on the between the focal company and its suppliers who
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engage in repeated interactions, then the concern for (1995), because complexity usually accompanies high
opportunism would be reduced and, thus, the cost for degrees of freedom in a system from a control-theoretic
guarding against opportunistic behaviors would also perspective, managers cannot attempt to control all
diminish. What that means is that the focal company elements in the system simultaneously but need to
would not have to expend as much resources in address them selectively in an incremental approach. As
monitoring the inter-relationships among suppliers for soon as the manager engages in an act of selection, this
their opportunistic behaviors. Further, a high level of immediately translates into taking a risk of incurring an
inter-relationships among suppliers would also reduce opportunity cost born by the unselected alternatives.
the level of differentiation among the suppliers and Imagine a supply base that is on the non-complex end
make it easier for the focal company to engage in of the complexity continuum. The focal company has
transactions with them, thus reducing transactions costs. reduced the size of the supply base to the point where it
is using a single sourcing strategy (e.g., Cusumano and
Proposition 1.3. Once the supply base is reduced and
Takeishi, 1991; Treleven and Schweikhart, 1988). The
repeated transactions occur, the level of inter-relation-
technology of suppliers within the supply base is
ships among suppliers and transaction costs are nega-
similar, and these suppliers have little interaction
tively associated.
among them. In this case, since all incoming materials
7.2. Supply risk are single-sourced, the focal company is vulnerable to
negative events that may occur at the supplier’s plants
According to Zsidisin (2001), supply risk is defined (e.g., Nishiguchi and Beaudet, 1998). It is further
as ‘‘the potential occurrence of an incident associated exposed to the risk of not having access to new and
with . . . suppliers of the supply [base] in which its varied technologies. Consequently, the focal company
outcomes result in the inability [of a focal company] . . . may be subject to significant risk or the increased
to meet [its] customer demand’’ (p. 35). Thus, supply probability of exposure to undesirable events.
risk is associated with the negative events that arise On the other hand, a very complex supply base may
from the supply base that hinder the focal company’s also be associated with high supply risk as well. An
ability to meet its customers’ demands. increased number of suppliers would increase the
Negative events may come in various ways. For probability of unreliable delivery (Handfield and
example, disruption of supply may be caused by fire or Nichols, 1999; Nishiguchi, 1994), because it becomes
strike at a supplier’s plant. Nishiguchi and Beaudet more difficult for the focal company to control all
(1998) illustrated the strategy taken by Toyota to suppliers. The differentiation and inter-relationship
alleviate such risk. Also, the supplier may be one of a dimensions of complexity would also increase the
few suppliers that have acquired the focal firm’s difficulty of coordinating with the supply base and the
technological core knowledge; thus, it becomes a probability for undesirable events to occur. Indeed,
potential competitor. Bleeke and Ernst (1995) discussed dense business relations in the supply base may lead to
how Thomson Consumer Electronics was first a higher supply risk. For instance, if a supplier of a
supplier to JVC and then eventually moved into the supplier is also supplying to the same focal company,
JVC’s market as a competitor after acquiring the this situation will leave the suppliers vulnerable to
technologies from JVC. In a similar context, a different demand fluctuation (Fine, 1998; Lee et al., 1997). If the
supplier may attempt to take advantage of the situation demand for the final product increases, the supplier of a
by escalating the price. Also, if the technology that supplier would receive more orders from the other
suppliers bring in is critical to the focal company, there supplier as well as from the focal company. This
is a risk related to maintaining access to new technology situation would aggravate capacity availability of that
required to meet customers’ demand. In this regard, the supplier. Furthermore, active information exchange
risk discussed in this section clearly takes us beyond the among suppliers may increase supply risk as well.
risk due to suppliers’ opportunism discussed in the When the wall between the suppliers disappears, the
previous section. In other words, risk discussed here buyer loses the control over ‘‘the flow of information
arises due to a particular structural arrangement or between the suppliers that it can leverage for its own
managerial decisions, whereas risk discussed in the benefit’’ and the cooperative relationship may lead to
previous section comes from the opportunism as an collusive activities (Choi et al., 2002). Therefore, the
underlying behavioral assumption. information exchanges among suppliers associated with
From a theoretical perspective, complexity and risk a high complexity of supply base would lead to the high
are closely related concepts. According to Luhmann level of supply risk due to the potential for collusion.
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The core issue here is the management of risks. Therefore, it would be interesting to consider the
Overall, it appears then that the level of supply risk is relationship between complexity and supply risk once
expected to be high both at the low end and high end of the number of suppliers is lowered and maintained at a
the supply base complexity level. Since it seems clear particular level.
that risk becomes more moderate with the reduction of When we developed Proposition 2.1, we considered
the highly complex supply base until its size reaches the all three dimensions of supply base complexity as
other extreme, the following proposition is offered. moving in the same direction with respect to one
another. For instance, the increase in complexity meant
Proposition 2.1. There is a positive quadratic relation-
the increase in the number of suppliers as well as
ship between supply base complexity and supply risk
increased differentiation and inter-relationships. How-
that the focal company assumes when working with its
ever, as discussed below, if we were to theoretically hold
supply base.
constant the number of suppliers, then we might observe
The following example illustrates how one company a different pattern emerging between the remaining two
first tried to reduce its supply base to the extreme end of dimensions of supply base complexity (differentiation
minimal complexity but then realized the inherent risk and inter-relationships) and supply risk—a curvilinear
associated with this decision to work back up the and not quite a quadratic relationship and a mixed not
number of suppliers to the moderate level (Krause and just a positive relationship.
Handfield, 1999). This company, called Computon, is a If the level of differentiation were low, then the level
manufacturer of electronics for consumer and industrial of supply risk would tend to be low, given the fixed
applications. The Materials Director noted that the firm number of suppliers. This is how Toyota manages its
is working hard to improve the proficiency of its suppliers (Liker, 2004)—it wants its suppliers to learn
procurement. A few years ago, the company had 84 the Toyota production system so that it becomes easier
cable suppliers, and a commodity team traveled the to substitute one supplier for another. With a low level
globe to assess all 84 suppliers. Eventually, the team of differentiation, suppliers would be more susceptible
identified four preferred suppliers based on the highest to the risk reduction strategies where one supplier can
assessment scores. These four suppliers were brought more easily step in for another supplier in case of an
together to discuss how they, as a group would meet emergency. By the same token, as the differentiation
Computon’s needs. increases, the risk would also increase gradually, thus
Computon wanted to minimize the risk of running exhibiting a positive curvilinear trend between the level
out of parts from these suppliers. The four suppliers of differentiation and supply risk. Contrarily, in the case
were encouraged to be mutually supportive of each of inter-relationships, the curvilinear relationship seems
other. Computon fostered contingency planning to be negative. Here, a low level of inter-relationships
among the four to ensure supply in case of emergencies among suppliers would be associated with a high risk—
such as fires and floods. The Materials Director then with the low level of inter-relationships it would be
noted that, several months after the decision, they difficult for one supplier to step in for another supplier
finally came to a realization that the risk of working in case of an unexpected event. But as the inter-
with just four suppliers to fulfill all Computon’s cable relationships increase, the risk mitigation strategies
needs would be too high. Consequently, Computon could be implemented more readily and, thus, the level
increased the number of cable suppliers to between 10 of risk would decrease gradually.
and 15.
Proposition 2.2. Given a fixed number of suppliers,
In addition to illustrating the proposition above, this
there is a positive curvilinear relationship between the
example brings to the fore an interesting observation. In
level of differentiation and supply risk.
its effort to reduce supply risk, Computon focused on
the number of suppliers first and then once the number Proposition 2.3. Given a fixed number of suppliers,
was reduced to the desired level it focused on the there is a negative curvilinear relationship between the
increased level of inter-relationship among suppliers. level of inter-relationships and supply risk.
We make the observation that this trend is more general
beyond this one case of Computon. For instance, 7.3. Supplier responsiveness
Nishiguchi (1994) pointed out how the focal companies
(e.g., Sony and Toyota) in the post-war Japan first began With the advent of just-in-time (JIT) purchasing and
working with limited number of suppliers and then other time-based management strategies, how quickly
began to forge certain relationships within suppliers. and how well suppliers respond to the time-sensitive
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requests of the focal company have become important purview of the focal company would add to the
issues (Dion et al., 1992; Hendrick, 1994; Schonberger complexity the focal company must contend with when
and Gilbert, 1983). The study conducted by Goodman dealing with their suppliers. Therefore, it can hinder the
et al. (1995) illustrates the importance of the supplier focal company’s ability to work closely and lead to the
responsiveness to the focal company to meet its reduction of the supplier responsiveness.
customer’s expectations. In this context, supplier
Proposition 3.1. Supply base complexity is negatively
responsiveness is viewed as the degree of promptness
associated with supplier responsiveness from the per-
and accuracy of the supplier’s response to the focal
spective of a focal company.
company’s requests for new requirements.
At a glance, it may seem that the higher the number A company called Electronix serves to illustrate how
of suppliers, the higher the level of supplier respon- it engaged in reducing the number of suppliers from its
siveness. This is largely so because more suppliers are supply base and its effort to cultivate supplier
usually associated with more competitive pressures and responsiveness (Krause and Handfield, 1999). Electro-
more competitive pressures seem to lead to more nix is a relatively young company and is less vertically
supplier responsiveness. However, studies done by integrated than its competitors. Electronix’s bias is
Celly et al. (1999) and Goodman et al. (1995) suggest toward outsourcing any activity that is not a core
that competitive pressure does not play as major a role competency, which translates into a heavy dependency
as we might expect when the focal company is looking on its supply base. The Materials Director discussed
for supplier responsiveness. A close relationship and supplier responsiveness in referring to changes in his
open communication between the focal company and its company’s supply management practices. In its early
suppliers is what really leads to supplier responsiveness years, Electronix switched frequently among suppliers.
(Liker and Choi, 2004). Most likely, this is the reason He noted that ‘‘each time we change a supplier, it is a
why we observe widespread use of ‘‘preferred’’ minimum two-year investment on our side to help a
suppliers in many industries. By working with a limited company understand what it is to be an Electronix
number of preferred suppliers for consolidated pur- supplier.’’ This company has reduced its supply base in
chases, the focal company can be more effective in recent years and has experienced an increase in mutual
communicating its needs and can better induce the relationship and, thus, supplier responsiveness.
suppliers to be more responsive to its immediate needs. As before, it is the number of suppliers that the focal
For instance, in their study of sourcing strategies, company focused on over the other two dimensions of
Treleven and Schweikhart (1988) found that single supply base complexity. What this implicates to us is
sourcing is more conducive to supplier responsiveness. that these focal companies must believe that to get the
When design changes are required, suppliers are most value for their efforts, they need to focus on the
expected to respond quickly. And in such cases, single number of suppliers first. Only then would it make sense
sourcing provided greater responsiveness and flexibility to think about which of the other remaining two
due to the closer communication links between the focal dimensions these companies might think is more
company and its supplier. Larson and Kulchitsky (1998) immediate. Between differentiation and inter-relation-
also found that single-sources were positively corre- ships, we would think the focal companies would first
lated with buyer–supplier cooperation which leads to prefer inter-relationships among suppliers because then
supplier responsiveness. Handfield and Bechtel (2002) suppliers can work together to share their capacity and
also suggested that a good relationship between a focal capability to better respond to the changing requests of
company and its suppliers is key in improving supplier the focal company—as illustrated before, this is
responsiveness. precisely what happened in post-war Japan (Nishiguchi,
Therefore, regarding the number of suppliers, there 1994). If the supply base is high on differentiation, that
should be a negative, not a positive, association between means suppliers are very different from one another and
supply base complexity and supplier responsiveness. thus would experience more difficulty working together
Furthermore, if we were to argue that the more to meet the focal company’s changing requests.
differentiated the suppliers are, the more difficult it Therefore, consistent with Proposition 3.1, the
becomes for the focal company to maintain a close association between supplier responsiveness and each
relationship, the differentiated aspect of supply base of the dimensions of complexity would also indicate a
complexity should also be negatively associated with negatively sloping line. However, if we accept the
supplier responsiveness. Also, a high number of inter- argument in the preceding paragraph that companies
relationships among the suppliers that are beyond the focus first on reducing the number of suppliers as the
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most effective means of increasing responsiveness and Choi, 2004). In the end, in capitalizing on supplier
then on inter-relationships and lastly on differentiation, innovativeness, Honda was able to produce an Accord
we then also accept the observation that the degree of that was bigger in size and loaded with more options but
the slopes would vary. With supplier responsiveness on with a minimal change in its sticker price.
the vertical axis, the association between the number of If two suppliers supplying the same focal company
suppliers and supplier responsiveness would exhibit the exchange technological information and commit their
most steeply sloping line. This is because, at least resources for joint activities (e.g., product modification,
theoretically, one unit of reduction in the number of joint development of new parts, participating in a
suppliers would necessarily correspond with a higher learning network), the likelihood of achieving innova-
level of responsiveness compared to the other two tion increases (e.g., Sobrero and Roberts, 2002). Ahuja
dimensions of complexity. By extending this reasoning (2000) found empirical evidence that direct and indirect
to the level of differentiation and the level of inter- ties between a focal company and other collaborating
relationships, we also observe that the latter would show companies have a positive impact on innovation. This
a more steeply sloping association. Another way to finding means that networking channels information
think about this is that given the fixed level of overall facilitates knowledge exchange, and this is significant in
complexity, the number-of-suppliers line should show technological innovation. As Ahuja (2000) put it, ‘‘each
the highest level of supplier responsiveness, and then additional node that a firm has access to can serve as an
inter-relationships and differentiation in that order. information-processing mechanism, absorbing, sifting,
and classifying new technology developments in a
Proposition 3.2. For the negative association between
manner that goes well beyond the information-proces-
supply base complexity and supplier responsiveness, the
sing capabilities of a single firm’’ (p. 430). In this sense,
slope of the association would vary in a decreasing
one would expect less innovative improvement coming
order from the number of suppliers, to the level of inter-
from suppliers in a supply base with low levels of
relationships, and to the level of differentiation.
complexity. A few similar suppliers that do not interact
with each other are less likely to be able to take
7.4. Supplier innovation advantage of the networking effect explained above.
Several other authors (e.g., Bacon, 1985; Dooley and
Supplier innovation has been a major contributing Van de Ven, 1999) have argued that autonomy is a
factor in the battle among the automakers where annual critical factor in innovative activities. More specifically,
three to five percent cost reductions has been a routine in their effort to theorize the behaviors of supply
practice (Liker and Choi, 2004; Liker, 2004). Supplier networks, Choi et al. (2001) made an explicit link
innovation has also fueled many product improvement between supplier innovation and supplier autonomy.
projects in which value analysis and value engineering They stated, ‘‘. . . the degree of innovation by suppliers
(VA/VE) were used (Liker, 2004). VA/VE approaches is directly proportional to the amount of autonomy that
refer to the innovative activities through which the suppliers receive in working with customers’’ (p. 361).
functionality of parts or subassemblies is maintained or Therefore, when working with a supply base, it is clear
improved but the cost is reduced (Dobler and Burt, that the focal company must allow for enough
1996; Ellram and Choi, 2000; O’Connor, 1994). autonomy in its supply base in order to promote
Ellram and Choi (2000) illustrated how supplier innovative activities. The number of autonomous actors,
innovativeness could help improve the product of the or suppliers, needs to be high, and they should be
focal company. VA/VE activities involving suppliers different from each other. A greater number of suppliers
were the major source for leading automotive compa- with different cultures and areas of technical expertise
nies in the United States, including Honda of America, could potentially provide a fertile ground for innovation
to improve the size and functionality of its products (e.g., Dooley and Van de Ven, 1999). In fact, the inter-
while reducing the cost of its manufacturing (Nelson relationships that occur among the suppliers without the
et al., 1998, 2001). According to an executive at Honda, intervention of the focal company also would facilitate
the design of Accord went through a series of supplier innovation. Through their experiment with
incremental improvements during the mid 1990s. complex systems, Kauffman and Macready (1995)
Through this endeavor, the cost of manufacturing the verified that, in a situation with a modest or large level
Honda Accord was reduced by about 25%, and most of of inter-dependencies among the actors or groups of
the innovative ideas for the savings came from the actors within a system, the autonomous behaviors of
suppliers working with Honda’s engineers (Liker and these actors and groups lead to more adaptive and
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T.Y. Choi, D.R. Krause / Journal of Operations Management xxx (2005) xxx–xxx 13

innovative results. Therefore, there should be a positive However, considered collectively, they paint a more
association between supply base complexity and complicated picture. First, it may be true that high
supplier innovation. complexity leads to high transaction costs and high
However, Bacon (1985) seemed to warn against a supply risks. Further, a manager may want to reduce the
simple linear relationship between autonomy and complexity to increase supplier responsiveness. How-
innovative activities. He suggested that there is a ever, curvilinear relationships were argued regarding
tension between the ‘‘free-for-all’’ autonomous activ- supply risk and supplier involvement in innovative
ities and the pressure to integrate some of these activities. Taken together, these observations suggest
activities with products that already exist. Upon closer that although the reduction in complexity may lead to
examination, it appears that too much autonomy may less transaction cost, and increased supplier respon-
lead to anarchy and disintegration of coherent activities siveness, it also, at least initially, may reduce supplier
that could harness innovative thoughts. Dooley and Van innovation. Also, changing the size of the supply base
de Ven (1999) echoed this idea; that is, when many has an opposite effect on supply risk and supply
agents in a complex system behave independently, their innovation. Thus, blindly lowering the complexity of a
aggregate behavior may become unstructured and supply base may not always be desirable. Our
random. Further, there is a critical level of inter- propositions suggest that there must be an optimal size
relationships in a system with agents, below which and for a supply base in terms of the level of complexity.
above which the impact one agent has another is Thus, if our propositions regarding supply base
progressively less significant (Choi et al., 2001; complexity hold up to empirical scrutiny in future
Kauffman, 1995). In sum, there should be an inflection research endeavors, we will be forced to conclude that
point in the aforementioned positive association previous research efforts were too narrowly focused and
between complexity and supplier innovation. There- missed some important dependent variables. That is,
fore, we propose an inverted U-shaped relationship looking at the effect of supply base reduction only on
between supply base complexity and supplier innova- transaction costs, overlooks other effects on supplier
tion. responsiveness, supplier innovation and supply risk,
which may provide a more holistic picture.
Proposition 4. There is a negative quadratic relation-
The optimal size of the supply base may depend on
ship between supply base complexity and supplier
the type of the product (e.g., commodities versus
innovation.
engineered parts) (Kraljic, 1983) or the clock speed of
the product (e.g., computers versus soft drinks) (Fine,
8. Discussion and conclusion 1998). The optimal supply base size may also be
sensitive to changes in the market environment, because
Gottinger (1983) surmised that ‘‘the more we are complex systems, such as supply networks, are
able to describe the complexity of an object, the more embedded in the environment and interact with it
we are able to . . . learn about . . . the object’’ (p. 4). (Choi et al., 2001; Gottinger, 1983). Trying to determine
Indeed, the understanding of the complexity of a system the optimal size of a supply base is largely uncharted
is a first step to the understanding of the behavior of that territory for both practitioners and researchers. We feel
system (Choi et al., 2001). In this paper, we tried to we have only scratched the surface and look forward to
understand how varying levels of supply base complex- similar studies in the future that will help researchers
ity affect transaction costs, supply risk, supplier better conceptualize and theorize supply base manage-
responsiveness, and supplier innovation, and we ment functions and then to propose new managerial
articulated them in both linear and non-linear relation- implications and insights.
ships. We would submit that by considering the For future research, we propose that supply base
complexity of supply base, we were able to paint a complexity be treated as a higher order construct and
more complete picture of how to manage a supply base. composed of its second-order constructs—number of
In particular, non-linear relationships captured in our suppliers, level of differentiation, and degree of inter-
propositions offer a novel approach to considering the relationships among suppliers. From an empirical
supply base management and may play a key role in perspective, researchers should seek to establish and
extending future studies. refine measures of these constructs such that our
The relationships captured in the four propositions propositions can be tested empirically. Certainly
involving the four areas of managerial concerns may transaction costs have been investigated empirically,
seem straightforward when considered individually. but these measures should be tested in conjunction with
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supply risk, responsiveness and innovation as dependent Carbone, J., 1999. Supplier service is critical to contract manufac-
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Celly, K., Spekman, R., Kamauff, J., 1999. Technological uncertainty,
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