Syllabus Manual - Term II: PGDBM Program AY 2011 - 13 (June Batch)

Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship, Bangalore
Entrepreneurship Development Institute of India

(A registered autonomous and not-for-profit institution promoted by The IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)
Syllabus Manual Term II

PGDBM Program AY 2011 13 (June Batch)
Page 1 of 25
Subjects Term II (Partial List)
Sl. 10 11 12 13 14 15 16 17 18 19 20
Subject Business Research Methods Business Oriented Computer Applications Entrepreneurship Theory and Lab Export-Import Policy Organizational Leadership Financial Markets & Instruments Business Finance Strategic Business Management Operations Research International Business Management Information Systems & ICT
Credit 1.5 1.5 3.0 1.5 1.5 3.0 3.0 3.0 3.0 3.0 3.0
Faculty S. N. Murthy M Soundarakumar Vijay Francis Rego & Ajay Dixit A.S Velpanur Renu Kotian Balaji Rao Punith Cariappa P S Gopinath Kazi Ayub Kamruddin L Surendra Divya Kshatriya
Marketing Specialization Paper 21 Sales & Retail Management 3.0 Mohan Kuruvilla
Certification Programs a. Microsoft Office Specialist Certification
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Business Research Methods Unit 1 Research Methodology & Market Research 1. The meaning of Research 2. The objectives of Research 3. The types of Research 4. The need for Market Research 5. Problems encountered by Researchers 6. The Marketing Research 7. Limitations of Marketing Research 8. Utilities of Marketing Research to the Economy Research Design 1. Research Problem 2. Problem Formulation Methodology 3. Steps involved in Research 4. Research in process Exploratory, Descriptive, Causal research 5. Data Collection for Exploratory, Descriptive, Causal research 6. Causal Research Experimental Designs Unit 2 - Hypothesis Testing 1. What is Hypothesis? 2. Types of Hypothesis 3. Sources of Hypothesis 4. Characteristics of Hypothesis 5. Steps involved in Hypothesis testing 6. Errors in Hypothesis testing Unit 3 Sampling 1. Introduction 2. Factors considered while selecting sample 3. Merits & Demerits of Sampling 4. Sampling Process 5. Types of Sample Design Random Sampling Stratified Random Sampling Systematic Sampling Page 3 of 25
Cluster Sampling Multi Stage Sampling
Unit 4 Primary Data 1. Meaning 2. Observation Method 3. Designing the Questionnaire 4. Different types of questionnaire 5. Process of Questionnaire Designing 6. Mail Questionnaire 7. System approach to data collection 8. Sample Questionnaire
Qualitative Techniques of Data Collection 1. Various Techniques 2. Conditions for a successful interview summary Unit 5 Secondary Data 1. Meaning 2. Sources of Secondary Data 3. Internal Secondary Data 4. External Secondary Data Consumer purchased data, Retail wholesale Data, Advertising Data Data analysis: Editing, Coding, Classification, Tabulation, Analysis & Interpretation. Unit 6 Attitude Measurement and Scaling Techniques 1. Introduction to Attitude 2. Determination of Attitude (What alters Attitude?) 3. Scaling Techniques 4. Scales used in Attitude Measurement
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Unit 7 Market Research Report 1. Meaning 2. Factors considered while writing Report 3. Types of Report Oral Report Written Report Types of Written Reports Difference between Oral & Written Reports Preparation of Research Report Writing a Bibliography
4. 5. 6. 7.
Unit 8 Case Studies Reference Books: 1. 2. 3. 4. 5. Marketing Research Naresh Malhotra Research Methodology Dr C R Kothari Research Methodology by S.N. Murthy Research Design - John W. Creswell Business Research Methods Donald Cooper
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Introduction to Entrepreneurship Unit 1 Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur, Types of entrepreneur, Intrapreneur an emerging class, Concept of Entrepreneurship-Evolution of Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages in entrepreneurial process. Unit 2 Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into Opportunities. Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to Innovate, Who Innovates. Unit 3 Business Planning Process Meaning of business plan, Business plan process, Advantages of business planning, Marketing plan, Production/operations plan, Organizational plan, financial plan, Final project report with feasibility study, preparing a model project report for starting a new venture. Unit 4 Institutions supporting entrepreneurs Small industry financing developing countries, A brief overview of financial institutions in India, Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India Unit 5 Family Business: Importance of family business, Types, History, Responsibilities and rights of shareholders of a family business, Succession in family business, Pitfalls of the family business, strategies for improving the capability of family business, Improving family business performance Unit 6 International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestic entrepreneurship, Stages of economic development, Entrepreneurship entry into international business, exporting, Direct foreign investment, barriers to international trade.
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Unit 7 Informal risk capital and venture capital: Informal risk capital market, venture capital, nature and overview, venture capital process, locating venture capitalists, approaching venture capitalists. Unit 8 Managing growth: Using external parties to help grow a business, franchising, advantages and limitations, investing in a franchise, joint ventures- types, Acquisitions and mergers Reference Books 1. Poornima Charantimath, Entrepreneurship DevelopmentSmall Business Enterprise, Pearson Education, 20072. 2. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th Edition, The McGraw-Hill Companies, 2007 3. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007 4. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing House, 2007 5. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books,2006 6. Kurakto, Entrepreneurship-Principles and practices, 7th Edition,2007, Thomson publication Entrepreneurial Lab Self Assessment : Personality exploration of SELF Critical Personality Traits : Counselling based modifications Entrepreneurial traits ; Charms; Motives Entrepreneurial Personality Traits (EPT) Introduction; Identification Entrepreneurial Personality Corrections: Identification and strengthening Attitudes, Values & Beliefs Introduction, Self-Assessment Motives Introduction & Types; Theories of Motivation Projective Tests & Analysis Achievement Imagination Orientation Job Competency Assessment Model & Competency Evaluation
Reference Assortment of exercises, personality tests, and selected articles from books and journals
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Export-Import Policy Unit 1 Concept of Cross border Trade - Objectives of Cross Border trade - Challenges and Opportunities - Preliminaries for exports. Categories of Export - Physical Direct & Indirect- Deemed Export- Merchant & Manufacturer Exports Unit 2 Basic concepts of foreign exchange - Methods of International Payment Settlement - International Commercial Terms - Letter of Credit - Export Financing - Pre-Shipment finance - Post Shipment Finance - EXIM Bank of India - ECGC - Demand Guarantees and LCs Unit 3 International Finance-method of finance ADR-GDR, Loan-syndication, LIBOR Documents used in Trade - Bill of Exchange, Invoice, Bill of Lading, Airway Bill, Insurance Policy etc. Insurance including marine insurance, Risks involved in trade finance - country risk, currency risk, credit risk, counter party risk, exchange risk, legal risk etc. Unit 4 Autonomous Bodies Export Promotion Councils - Commodity Boards - Export Inspection Council Indian Institute of Foreign Trade - Indian Institute of Packaging - Marine Products Export Development Authority - Agricultural and Processed Food Products Export Development Authority Reference materials New Import Export Policy http://commerce.nic.in/index.asp Export Management D.C. Kapoor
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Organizational Leadership
UNIT 1 Introduction to Leadership: Definition, Importance of leadership, Roles of a leader, Leadership theory paradigms, levels of analysis of leadership theory UNIT 2 Leadership traits and ethics: Personality traits and leadership, traits of effective leaders, Leadership attitudes, ethical leadership, Achievement motivation theory UNIT 3 Leadership behaviour and motivation, and contingency leadership: Leadership behaviour and styles, Leadership grid, Leadership and motivation, Contingency leadership theories and models, Normative leadership theory, Leadership substitute theory UNIT 4 Team Leadership: The use of teams in organizations, Types of teams, Decision making in teams, Leadership skills for effective team meetings, McGregors team effectiveness leadership model, virtual and self managed teams, the changing role of leadership in self managed teams UNIT 5 Leader follower relations: Followers, Evolution of Dyadic theory, Leader member exchange theory, Fellowship, Delegation, Coaching, Managing conflict UNIT 6 Organizational Leadership: Charismatic and transformational leadership, Leadership of culture and diversity, Creating high performance culture UNIT 7 Leadership development and succession: Development through self awareness and self discipline, Development through education, experience, and mentoring, succession UNIT 8 Leadership development programs, Evaluation of leadership development efforts, Managing change in a leadership role Indian cases on leadership
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Reference books 1. Effective Leadership- Lussier/ Achus, Tjird edition, Thomson South Western, 2007 2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet, Curphy, Fifth edition, Tata McGraw Hill, 2006 3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin, Fourth edition, Biztantra, 2007 4. Leadership in Organizations, Gary Yukl, Pearson Education, 6th Edition 5. The Leadership Eperience, Richard L Daft, Cengage Learning, 2nd Edition, 2002 6. Dynamics of leadership, Craig Watson, Jaico Publicatiob 7. The art of leadership, George Manning and Kent, 2nd edition, Mc- Graw Hill Education.
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Financial Markets & Instruments
Unit 1 Introduction to Financial Markets Basics of investing / evolution of investment practices / evolution & development of various markets / markets in the financial system / classification of financial markets / financial institutions / factors influencing financial markets / risks of financial transactions / role of government & the regulatory bodies Objective type questions Unit 2 Capital Market Instruments Primary & Secondary market including Exchange Traded Funds (ETFs) Definition of equity / methods of acquiring equity / primary market:- public issue (ipo concepts) / earlier public issue practices / present entry norms / reasons behind going public / commonly used primary market terminologies & definitions / primary market intermediaries their role & functions / role of venture capital & private equity investors / offer document issuing / fixed price & book building issues processes & procedures / type of investors / price band / bidding process / allotment process over-subscription & under-subscription & refunds / green-shoe option / FPO / rights issues / advantages of being a share holder / basic SEBI rules pertaining to primary market / sales ideas to market a public issue / customer documents required to invest in an IPO Secondary market:- listing / meaning of secondary market / role of stock exchanges / market timings / demat & remat procedures / exchange & broker settlement procedures / auction procedures / role of stock brokers / brokerage & commission structures / pay-in & payout procedures / pool a/c & beneficiary a/c / defining stock markets / index indicators / BSE & NSE index list / importance of index / market capitalization & market caps with examples / basics of how to buy a stock / liquid & illiquid stocks / equity as an asset class / objectives of investment / risk-reward parameters / types of customers / basis of advising on stock investing / speculative trades (long & short positions) / margins / managing trading & investment portfolios / capital gains & losses calculations & working with tax slabs / basic SEBI rules pertaining to secondary market / eligibility & documents required to open an a/c / equity as an asset class / sales ideas Exchange traded funds (ETFs):- ETF concepts / importance of ETFs / ETF investing mechanism / advantages, benefits & short-comings Objective type questions Practical sessions study of offer document / IPO application form study / live NSE & BSE market in the class / online learning of buying & selling / studying market movement thru graphs
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Unit 3 Derivatives Futures & Options Purpose of derivative markets / meaning of badla & its evolution into futures / introduction to derivatives market / types of futures instruments / important terms in futures market lot sizes, contract months, margins (initial margin, mark-tomarket margin, span margin), roll-over, cost of carry, stop loss, trend indicators / trading mechanism / hedging mechanism / arbitrage mechanism (with sample workings for all mechanisms) / introduction to options market / options classification / important terms under options call & put option, writing a call/put, premiums, strike prices, put-call ratio / why trading in options is the best way to enter derivatives market / regulatory framework as defined by sebi / taxation / sales ideas Objective type questions Practical sessions live NSE derivatives market in the class / online learning of a few derivatives strategies / studying market movement thru graphs Unit 4 Mutual Funds (Equity) Introduction to mutual funds / evolution / features / important mutual fund terms with definitions / specifics of NAV / how does a MF work / fund management basics / various investment options (growth & dividend options with sample workings) / type of schemes / scheme classification / type of investors / importance of mutual funds in financial planning / how to pick the right mutual fund / understanding ELSS & tax benefits / systematic investment plan / systematic transfer plan / regulatory framework as defined by SEBI / capital gains & losses calculations & working with tax slabs / the effect of compounding (CAGR with formula) / is it better to buy stocks or invest in mutual fund units a debate Objective type questions Practical sessions equity fund fact sheet study / real-time performance comparison / formulas & simulations / fund manager interviews Unit 5 Debt Market & Instruments (Mutual Fund perspective) Introduction to debt market / lending & borrowing activity / various issuers / liquidity concepts / debt instruments (money market, call money, commercial papers, corporate debt, FMPS & other instruments / features / risks (interest rate risk, credit risk, rating risk, liquidity risk, inflation risk) / important debt market terms (average maturity days, rated & unrated papers, duration, yield to maturity, expense ratio) / type of investors in debt schemes / taxation rates & tax arbitrage vis--vis bank deposits / debt fund management tips / how to manage debt investing Objective type questions Practical sessions debt fact sheet study / fund manager interviews / debt mutual fund scheme performance comparisons Page 12 of 25
Unit 6 Commodities & Currency Derivatives Introduction to commodities market / MCX & NCDEX exchanges / commodities listed on both the exchanges (Agri, metal, base metal, precious metal, oil etc.) / settlement cycles / market timings / margins / risks involved / trading mechanism / hedging mechanism / delivery mechanism Introduction to currency market / exchange mechanism / opportunities trading & hedging / settlement procedures Objective type questions Practical sessions live MCX & NCDEX markets in the class / online strategies Unit 7 General topics Utility of financial markets & its instruments / typical individual & corporate investors with profiles / various real time investors in India & why do they invest / common investor myths / present market size / future growth opportunities for financial markets / typical job profiles Reference study material will be made available exclusively with contemporary facts, historical data & interpretations
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Business Finance Unit 1 Overview Financial Management: Meaning, nature and scope of finance; Financial goal profit vs. wealth maximization; Finance functions - investment, financing and dividend decisions. Unit 2 a. Time Value of Money: Compounding, Discounting, FV, PV, annuity, uneven cash flows b. Capital Budgeting: Nature of investment decisions; Investment evaluation criteria - net present value, internal rate of return, profitability index, payback period, accounting rate of return : NPV and IRR comparison; Capital rationing; Risk analysis in capital budgeting. c. Cost of Capital: Meaning and significance of cost of capital: Calculation of cost of debt, preference capital, equity capital and retained earnings; Combined cost of capital (weighted); Cost of equity and CAPM; Unit 3 a. Operating and Financial Leverage: Measurement of leverages; Effects of operating and financial leverage on profit; analyzing alternate financial plans; Combined financial and operating leverage. b. Capital Structure Theories: Traditional and M.M. Hypotheses without taxes and with taxed; Determining capital structure in practice. Unit 4 Dividend Policies: Issues in dividend decisions, Walters model. Gordons model. M-M hypothesis. Dividend and uncertainty, relevance of dividend; dividend policy in practice; Forms of dividends; stability in dividend policy; Corporate dividend behaviour. Unit 5 a. Management of working Capital: Meaning, significance b. Types/sources of working capital c. Calculating operating cycle period and estimation of working capital requirements; d. Financing of working capital and norms of bank finance; Sources of working capital: e. Factoring services; Various committee reports on bank finance; Dimensions of working capital management. f. Inventory Management. g. Cash Management h. Receivables management.
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Unit 6 Lease operating lease & Financial lease Reference Books 1. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill, Int. Ed., New York. 2. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill, Delhi 3. Hampton, John : Financial Decision Making, Prentice Hall, Delhi 4. Bhattacharya, Hirishikas: Working Capital Management: Strategies and Techniques, Prentice Hall, New Delhi. 5. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi.
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Strategic Business Management Unit 1 Meaning of corporate strategy, The need for strategy, Mission, Vision and objectives Unit 2 Environmental Analysis and Diagnosis, Scanning of Macro Environment and Industry Internal analysis SWOT analysis Unit 3 Industry Analysis, Porters Five Forces Theory, Resources and Capabilities, Three Generic Strategies, Value, Price and Cost concepts Unit 4 Functional Level Strategies Production, R&D, Marketing and other Departments, Efficiency, Innovation, Quality and Customer responsiveness Business Level Strategies Key Success factors, Growth Strategies Unit 5 Corporate Level strategies Vertical Integration, Strategic outsourcing, Diversification Acquisition Joint Ventures Unit 6 Strategy implementation McKinsey 7 S Model, organization structure, Stake Holder impact analysis Unit 7 Strategy evaluation and control, managing strategic change
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Reference Books: 1. 2. 3. 4. Charles Hill & Gareth Jones Strategic Management Ramaswamy Strategic Planning Formulation of Corporate Strategy Hoskisson Competing for Advantage Arthur A Thompson Jr. and A J Strickland Strategic Management concepts and cases 5. Pearson Education Exploring Corporate Strategy 6. Bhattachary, S.K. andN.Venkataramin: Managing Business Enterprise: Strategies, Structures and Systems, Vikas Publishing House, New Delhi. 7. Budhiraja, S.B. and M.B Athreya: Cases in Strategic Management, Tata McGraw Hill, New Delhi. 8. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic Management, McGraw Hill International Edition. 9. H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey. 10. Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi. 11. Mintzberg, Henry and James Brian Quinn: The Strategy Process, Prentice Hall, New Jersey
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Operations Research
Unit 1 Introduction to Operations Research Introduction to OR; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and Models in OR Unit 2 - Linear Programming Problem (LPP) Application of LPP in Management, Advantages of LPP, Formulation of LPP, Solution of LPP by Graphical method: Simplex Method, Formulation of Dual of a LPP Unit 3 - Transportation Models General Structure; Various methods for finding initial solution: Maximization and Minimisation problems North West Corner Method, Least Cost Method, Vogels Approximation Method; Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem, Theoretical concept of Degeneracy only; Assignment problems; General Structure; Finding Optimal Solution; Maximization problem, Restrictions on Assignments, Alternate Optimal solutions. Unit 4 - Network Analysis Terminology; Networking Concepts; Rules for drawing network diagram; CPM Computations: CPM Terminology, Finding critical path Different Floats; PERT Computations: Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference between PERT and CPM, Concept of Project Crashing Unit 5 - Theory of Games Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed strategy, Graphical method of solving a game (2 x n) and (m x 2) games. Unit 6 - Queuing Models Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models.
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Unit 7- Simulation of Management Systems Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation, Financial Management Simulation
Reference Books 1. Quantitative Techniques in Management, N. D. Vohra, Tata McGraw Hill Publications 2. Quantitative Methods for Business, Anderson Williams et-al 3. Tulisian, Quantitative Techniques theory and problems, Pearson 4. S. D. Sharma, Operations Research 5. C. R. Kothari, Quantitative Techniques, Vikas Publishing House
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International Business Module 1: Globalization History of globalization; globalization of production and markets; emerging global economy; drivers of globalization; arguments for and against; difference between domestic and international business; trends in international trade. Module 2: IB Environment Cultural aspects covering religion, ethnicity, values, language and customs; political; legal and economic; determinants of economic developments Module 3: International Trade Theories Adam's theory of absolute advantage; Ricardo's comparative advantage; Hecksher-Ohlin;s Factor Endowment; New product life cycle; the new trade theory; Porter's diamond model Module 4: International Trade Policies Tariffs, subsidies, local content requirements; anti-dumping; political and economic interventions; development of world trading systems; GATT to WTO; the future of WTO Module 5: Regional Integrations Trading blocks; levels on integration; for and against arguments; trading blocks; European Union formation and expansion; other integrations ASEAN, APEC, NAFTA, SAARC, ANDEAN; MEROSUR, ECOWAS, GCC, SAARC etc Module 6: Multinational Corporations Organization, design and structures; headquarters and subsidiary relations in multinational corporations, ethnocentric, polycentric and geocentric approaches Module 7: Foreign Exchange Market Functions and nature of foreign exchange market; the trading mechanism; exchange rate determination; balance of trade merchandise and services; exchange rate stability; currency convertibility Module 8: International Monetary System Bretton Wood's Monetary agreement; formation of IMF and World Bank; role of IMF and WB; expatriation and repatriation; ethical dimension in International Business Reference Books 1. International Business Environments and Operations by John Daniels and Lee Radebaugh 2. International Business by Charles Hill and Arun Kumar Jain
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Management Information Systems & ICT UNIT 1 Introduction Overview of ICT Definition, importance & relevance in todays competitive environment, application & implementation, the digital era Components of ICT Hardware - Input & Output Devices, Storage and Memory devices Software - Different types of software, languages Network Different types with relevance and importance, Security DBMS - Data Types, Properties, Relevance and Importance, Introduction to database languages RDBMS versus DBMS UNIT 2 Management Information Systems Introduction and Relevance of MIS Subsystems of MIS Strategic Role of information system IT infrastructure and IT architecture Application of MIS Information systems and organizations Operational Information systems Tactical Information systems Strategic Information systems UNIT 3 Systems Analysis & Design Concept of Systems Evolution of Information Systems System Development Life Cycle UNIT 4 Decision Support Systems An Overview Managerial Decision making process Models for decision support including Simon's model for decision support.
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GDSS Expert Systems and Artificial Intelligence UNIT 5 Enterprise-wide Information Systems ERP systems Logistics & Supply chain systems Customer Relationship systems Knowledge management systems Data warehousing & Data mining systems E-Business Reference Books 1. Management Information Systems, Kenneth C.Laudon and Jane P.Laudon Prentice-Hall India. 2. Management Information Systems, OBrein Tata McGraw Hill 3. Management Information Systems, Post Anderson Tata McGraw Hill 4. Management Information Systems (Managerial Perspective),D.P.GoyalMacmillan
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Sales & Retail Management As prescribed by Prof. Mohan Kuruvilla
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Microsoft Office Specialist Certification

Earning a Microsoft Office Specialist certification can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential. Professionals who earn this certification gain access to a certification logo that they can display on their resumes A Microsoft Office Specialist (MOS) certification helps validate proficiency in using Microsoft Office 2007 and meets the demand for the most up-to-date skills on the latest Microsoft technologies. Candidates who pass a certification exam show that they can meet globally recognized performance standards. To earn a MOS certification, you must pass one or more certification exams. MOS certifications exams help provide a valid and reliable measure of technical proficiency and expertise. These MOS certification exams evaluate a candidates overall comprehension of Microsoft Office. The Microsoft Office Specialist 2007 credential validates skills in the 2007 Microsoft Office system, as well as in the Windows Vista operating system. Core-level exams are available for Microsoft Office Word 2007,Excel 2007, PowerPoint 2007, Access 2007, Outlook 2007, and Windows Vista. FAQs answered Q. What distinguishes individuals who hold a Microsoft Office Specialist certification from their peers? A. Achieving a Microsoft Office Specialist certification helps validate important skills and demonstrates candidates' commitment to growing and documenting their skills. Q. Who benefits from the Microsoft Office Specialist certification? A. The certification benefits students who want to present themselves as truly knowledgeable and differentiate themselves in a competitive job market. It also helps hiring managers make job placement decisions. Q. What processes are in place to ensure high-quality exam questions? A. Microsoft Certification exams are developed and reviewed by a team of experts who have extensive experience using Microsoft applications in diverse business and educational settings. Every exam undergoes a pilot test and rigorous analysis before it is released. The purpose of this process is to eliminate exam questions that do not meet standards for technical accuracy, clarity, relevance, and fairness.
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Q. Where can I take a MOS exam? A. All Microsoft Office Specialist exams are administered by Certiport. Q. What is the exam format? A. Exams are primarily performance-based and conducted in a "live," or simulated, environment. Exam candidates are asked to perform a series of tasks to clearly demonstrate their skills. For example, an Office Word 2007 exam might ask a user to balance newspaper column lengths or keep text together in columns. Q. How long does a typical exam take? A. A typical exam takes up to 90 minutes. Individual efforts are measured for both knowledge and efficiency. Q. What kind of exam preparation is necessary? A. Candidates can prepare for exams on their own or find outside training for the practice, resources, and support needed. Each exam has a preparation guide that lists available resources. Students of PGDBM / MBA program will be given an intensive 15 hours course for the Microsoft Office Specialist: Microsoft Office Excel 2007 Exam. The Microsoft Office Specialist certification is the only worldwide, performancebased certification that helps validate the skills needed to get the most out of Microsoft Office and Windows operating systems. Earning Microsoft Office Specialist (MOS) certification proves that a student has the necessary skills and expertise to work with Microsofts Office applications. MOS certified individuals report increased competence and productivity with Microsoft Office programmes as well as increased credibility with their employers, co-workers and clients. Benefits of MOS Certification to students There are many reasons why earning this certification is beneficial to students in today's workforce. MOS Certified individuals earn up to 15% more than individuals that are not certified. Research shows that 82% of certified Microsoft Office Specialists report a salary increase after certification.
Employers who encourage MOS certification and hire MOS certified job candidates report increased employee competence and productivity with Microsoft Office applications. MOS certification also simplifies the employee selection and hiring process by easily identifying students with the skills to be productive from day one. Page 25 of 25

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Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship, Bangalore

Entrepreneurship Development Institute of India

Syllabus Manual Term II

Subjects Term II (Partial List)

Certification Programs a. Microsoft Office Specialist Certification

Cluster Sampling Multi Stage Sampling

Financial Markets & Instruments

Sales & Retail Management As prescribed by Prof. Mohan Kuruvilla

Microsoft Office Specialist Certification

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