Data miners should realize that first findings of analytics always reveal an optimal course of action.

Answer: true false Incorrect Marks for this submission: 0/1. Question2 Marks: 1 _____ provide regular summaries of information in a predetermined format. Choose one answer. a. Ad hoc reporting tools b. Dashboards c. Data cubes d. Canned reports e. Expert systems Correct Marks for this submission: 1/1. Question3 Marks: 1 _____ is the process of using computers to identify hidden patterns and to build models from large data sets. Choose one answer. a. Data harvesting b. E-discovery c. Optimization d. Report canning e. Data mining Correct

Marks for this submission: 1/1. Question4 Marks: 1 What operational area does Wal-Mart intend to improve by insisting that its partners adopt RFID technology? Choose one answer. a. Inventory tracking and coordinating b. Employee performance monitoring c. Measuring customer satisfaction d. Differentiating between perishable and non-perishable products e. Employee shift scheduling Incorrect Marks for this submission: 0/1. Question5 Marks: 1 a( n ) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics. Choose one answer. a. interstitial b. embassy c. canned report d. prediction interface e. dashboard Incorrect Marks for this submission: 0/1. Question6 Marks: 1 Data are raw facts that must be turned into information in order to be useful and valuable.

Answer: true false Correct Marks for this submission: 1/1. Question7 Marks: 1 Business intelligence is a term used to refer to: Choose one answer. a. the organizational activities required to produce goods or services, such as development, execution, control, and maintenance. b. the process of identifying and retrieving relevant electronic information to support business litigation efforts. c. combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

d. model building techniques where computers examine potential solutions to problem iteratively modifying mathematical models, and comparing these models to search for best alternative.

e. the strategic thinking approach that a firm must control a set of resources that is valuable, rare, imperfectly imitable, and nonsubstitutable, if it is to maintain sustainab competitive advantage. Correct Marks for this submission: 1/1. Question8 Marks: 1 In database terminology, a record represents: Choose one answer. a. a list of data, arranged in columns and rows. b. each category of data contained in a row. c. a single instance of whatever the table keeps track of. d. a field or combination of fields used to uniquely identify a file. e. one or more keys that relate separate tables in a database. Incorrect

Marks for this submission: 0/1. Question9 Marks: 1 What is Wal-Mart's motivation for sharing data with its supply partners? Choose one answer. a. Creating switching costs for suppliers b. Lowering prices of products c. Achieving maturity in the American market d. Countering the accusations of union activists e. Deflecting criticism for ruining local mom-and-pop stores Incorrect Marks for this submission: 0/1. Question10 Marks: 1 Data becomes _____ when it is presented in a context so that it can answer a question or support decision making. Choose one answer. a. knowledge b. information c. analysis d. wisdom e. language Correct Marks for this submission: 1/1.