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Care IVF Script

Version 1.0,Nov 17, 2011

RED Potential Problem Areas SL.No Voice Over/Audio Female/Male VO/Doctor

1.a

Text Screen

on Visuals Location

Sequence of a mother, father and a baby in their apartment the people and the place both resonate with joy and happiness. Apartment shots

1.b

If you are watching this video,

Mother turns to screen, smiles and talks with the baby embraced Apartment shots

1.c

..chances are that you too are trying to have a baby and are experiencing challenges. As a little child I used to play being a Mother of 5!

Cut to different angle- while she rocks the baby Apartment shots

2.

Group of Kids play playing the family game Unknown Destination

3. a

As a gawky teenager my daydreams included the whole deal

Teenager imagining Unknown Destination

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Care IVF Script
Version 1.0,Nov 17, 2011
3.b the big car, a handsome husband, an efficient maid, Animated Clouds of A Car, Husband, Maid, lots of children ?????? 3.c and supporting my kids through all their various interests and hobbies A mother tending to her children.. [still?]

?????????
3.d I saw myself as a supermom! Super Mom??

?????????
4.a Several years later when I was in my late twenties, Scene with the Womanstaring at a wedding photograph Apartment shots 4.b ..my husband Shekhar and I decided that we should have a baby! I was sure it would happen within a few months Shot of hands.. the couple smiling, holding

Apartment shots 5. a. Woman smiling Apartment shots

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Care IVF Script
Version 1.0,Nov 17, 2011
5.b. but being a control freak, I scoured the internet to learn about fertility signs and possible issues. I wanted to learn how to optimize my chances of conceiving quickly. Woman scanning the internet Apartment shots Woman touching imagining Apartment shots 6. Well the months passed with no success. Woman with a sad face, staring out of the window Apartment shots 7. a Two years later, my marriage could no longer bear the stress of trying unsuccessfully to conceive Woman sitting with husband entering the house and walking straight into his room Cut camera zooms into the womans face which has dark circles under her eyes and radiates sadness Apartment shots 7.b. I asked myself.. My God, Why me? Woman stares into infinity. Apartment shots her tummy and

5.c.

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Care IVF Script
Version 1.0,Nov 17, 2011
8. During those days of utter despair a friend suggested Care IVF a fertility clinic in Kolkata Woman talking with a friend, [Apartment shots] Shots of Care IVF, Park Street: 1. Outer Faade 2. Care IVF signage 3. Shot of Reception 4. Waiting Room 9. a. After much agreed reluctance Shekhar Woman talking to Shekhar and trying to convince him Apartment shots 9.b. to visit Care understand IVF with me to Woman walking with Shekhar [Outside Clinic] 9.c. how we could fulfill our dream of having a baby and give a fresh start to our lives Care IVF- a world class fertility clinic Woman and Shekhar together at Care IVF door [shot from inside]entering.. Just outside Care IVFs Door 10. a Shot of Care IVF Signage, Reception of Clinic,

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Care IVF Script
Version 1.0,Nov 17, 2011
10. b has a mission to assist childless couples by adopting Long Shot/Pan of Clinic from the road, Cut to different angle 10. c a holistic approach towards tackling fertility issues. Cut to Shot we see people entering the Hospital. Outside Clinic Hospital, people entering from the main entrance door to be shot in daylight 11. a Infertility is a disease like any other which afflicts one out six couples. Doctor explaining to Rajni & Shekhar. In Consultation Room 11. b Unhealthy lifestyle, stress, smoking, excessive drinking, age and a host of diseases can play a role in inducing Infertility. The good news is that it is curable in most cases. The first step is investigating for any existing disease. Complete screening is done inhouse to determine the exact clinical condition. CU of doctor explaining

11. c 12. a

Couple looks at each other and looks happy. Shots of the Pathological Lab, CU of medical equipment, etc. Lab shots of Shekhar undergoing Tests at the clinic.

12. b

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Care IVF Script
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13. a Treatment of specific diseases like Endometriosis and PCOS which are leading causes of infertility in women, often assists in achieving pregnancy. It is important to understand whether the infertility is primary or secondary Doctor explaining

13. b

Rajni in lab, being tested shot being given, USG being performed ???????

14. a

14. b

and whether it is the male or the female partner who is the primary cause, of which there is a 50:50 chance. After the diagnosis of the cause of infertility, the couple is counseled and guided by competent doctors. Depending on the nature of the problem a course of treatment is planned. Genome offers a host of cutting edge services like the IUI, IVF and ICSI. IUI Intra Uterine Insemination

Split Screen Rajni/Shekhar both being tested.

15.

All the 3 doctors at Genome along with the Nursing Staff in consultation, discussing. Doctor Explaining gesticulating, etc. Supers on Screen to patients,

16.

17.

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Care IVF Script
Version 1.0,Nov 17, 2011

IVF In Vitro Fertilisation ICSI Inter Cytoplasmic Sperm Injection 18. Patients who suffer from unexplained causes of infertility show good response to Intra Uterine Insemination. IUI is a simple procedure that aids pregnancy by injecting the sperm directly into the uterus...

Intra Uterine Insemination (IUI)

Doctor speaking directly to Camera

19. a

The collection of semen from the male partner is usually done at the Clinic. However a sample can be brought from outside under a strict protocol to eliminate chances of contamination.

Shot of the Sperm collection unidentified male entering it

Lab,

19.b

Staff at Care IVF handling vials, dressed in complete surgical gear, shots of the andrology clinic.

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Care IVF Script
Version 1.0,Nov 17, 2011
19. c The female partners cycle is closely monitored and the procedure is scheduled to coincide with the ovulation cycle. When the Ultrasound reveals that the follicles are mature, an HCG shot is administered. The final procedure is carried out a few hours after the shot. Nurse attending to patient, ticking off dates in calendar, making notes.

19.d

Mock USG being performed, mock shot being administered

19. e

Patient being wheeled into the OT,

19.f

With the help of a thin flexible catheter, the sperm is injected inside the uterus through the cervix. It is an absolutely painless procedure but might be slightly uncomfortable for the patient. The entire procedure takes only a few minutes to complete. The patients can follow her daily routine soon after. In case the male partner suffers from a severe male factor problem IVF may be performed. It may also

Flash animation/youtube video

19. g

Patient being wheeled out of the OT smiling and happy

19. h

Shot of patient walking out of the hospital, smiling and happy.

20.

In Vitro Fertilization

Doctor Explaining

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Care IVF Script
Version 1.0,Nov 17, 2011
be used in cases where fertilization is not possible inside the uterus. 21. a In this procedure the sperm and the eggs are collected from the male & female partner

(IFV)
Graphical representation

21. b

and are fertilized In Vitro literally meaning in a glass dish.

To be shot/ taken from you tube

21. c

Compared to the IUI, IVF is a much longer and complicated procedure.

???

21. d

It requires advance

much

planning

in

?? ?? ??

21. e

Both partners are put on certain types of medication.

Shekhar taking pills on time at his house

[Apartment Shots]
21. f In IVF, drugs are used to induce ovulation in the female partner and when the follicles are mature Oocyte retrieval is performed. Graphical representation/youtube

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Care IVF Script
Version 1.0,Nov 17, 2011
21. g The procedure is carried out under Propofol Anesthesia after which the patient is kept under observation for a few hours. Sperm is collected from the male partner and is stored. A backup is taken in case of an emergency; ultimately the sample with a better sperm count is used. Shot of the OT, patient being wheeled out

21. h

Shot of Sperm collection lab, shot of andrology clinic, shots of sperm being screened from video

21. i

Fertilization of the egg with the sperm is performed under controlled conditions.

Graphical representation, or video in clinic

21. j

The resulting embryos are shown to the couple, and the best from the lot are chosen for implantation. Before the actual transfer of the embryo there is a mock transfer, a procedure which helps determine the depth of the uterus.

??????

21. k

Nursing staff explaining something to the Patient, holding an actual catheter which is used in the procedure.

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Care IVF Script
Version 1.0,Nov 17, 2011
21. l The patient is required to rest for a few hours in the facility after the procedure is performed; however, 15 days of complete bed rest is advised post the procedure. The Intra Cytoplasmic Sperm Injection - is a procedure which is advised to couples when the male partner produces defective sperms. Sometimes, the sperm is unable to penetrate the cell wall of the egg, and hence it is unable to fertilize the egg. In such cases, both the sperm and the egg are collected from the male and the female partners respectively. The procedure is performed in controlled, laboratory conditions. Patient in the recovery room. 15 days of bed rest???

22.

Intra Cytoplasmic Sperm Injection [ICSI]

Doctor Interview/explanation

23. a

Video from Nat Geo DVD

23. b

Nursing Staff/Doctors working medical equipment in lab. Video from youtube/animation

with

23. c

Under a microscope, a single sperm is injected inside an egg using an extremely fine needle. The sperm is injected right in the centre of the egg to facilitate fertilization.

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Care IVF Script
Version 1.0,Nov 17, 2011
23. d After this, the embryo is implanted back into the womb. Shots of OT??

23. e

The patient is required to rest for a few hours in the facility after the procedure is performed; however, 15 days of complete bed rest is advised post the procedure. Apart from these main procedures there may be a situation in which an Egg or a sperm may need to be outsourced. Care IVF organizes donor eggs and sperms under conditions of strict confidentiality. A surrogate can also be arranged where the foetus develops in a host womb. Care IVF also offers CyroPreservation facility using which a couple has the option of storing their fertilized embryos for use at a later stage.

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24.

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25. a

CyroPreservation

Shot of the Cyro-Preservation Lab

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Care IVF Script
Version 1.0,Nov 17, 2011
25. b The frozen embryos give an opportunity of achieving pregnancy without repeatedly going through the whole process of ovumretrieval. Today, Care IVF is one of the best fertility clinics in India having state of the art facilities, and above average success ratio. Clients from the world over take advantage of Care IVFs unique blend of high technology medical facilities which service couples with personal and heartwarming care. All our inhibitions and fear disappeared the moment we stepped in to the Genome facility I must say I was absolutely at ease after the counseling session which explained to me exactly how they would approach the problem Also legal formalities were completed efficiently and privacy was strictly maintained. I am happy I chose Care IVF it ????

26.

Montage of Care IVF shots of logo, reception, waiting room, consultation rooms, hallways, labs, medical equipment, staff.

27.

Rajni & Shekhar sit on a sofa, looking happy and fulfilled. Rajni speaks

28.

29.

Shekhar Speaks

30.

Rajni speaks.

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Care IVF Script
Version 1.0,Nov 17, 2011
turned out, that I actually chose a new life.

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