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4/16/2008

Combining Fundamental and Technical Analysis

Making BETTER trading decisions with


Fundamental and
Technical Analysis
(FaT)
By Benny Lee

Copyright © 2008 by Benny Lee, NextView

Combining Fundamental and Technical Analysis


INTRODUCTION
1996 :
• Got into the stock market frenzy while in college
• Started attending some technical anaysis seminar
• Got first charting software, MetaStock

1997 :
• Started trading the futures market in 1997.
• Was against the trend, Lost heavily

1997 – 1999 :
• Worked in a Recruitment Agency (Need to pay back debts!).
• Started to study about trading. Discovered and learned mistakes
• Developed trading strategies and traded lightly. Benny Lee
• Learned about Automated Trading Strategies

1999
• Started trading privately. Stocks and Futures, Malaysia and Singapore.
• Started learning TradeStation and Omnitrader.
• Training Consultant to a Software Company. (This was when my training experience started)
Copyright © 2008 by Benny Lee, NextView

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Combining Fundamental and Technical Analysis


INTRODUCTION
2004 till present:
• Still trading privately
• Joined NextView Group as Regional Trainer, later as Chief Market Strategist

Training/Coaching Experience (More than 8 years):


Professionals and Retail Investors in Malaysia, Singapore, Thailand, Vietnam,
Pakistan and Hong Kong

Speaking Engagements (More than 6 years):


Malaysia, Singapore, India, Indonesia and Thailand
Copyright © 2008 by Benny Lee, NextView

Combining Fundamental and Technical Analysis


INTRODUCTION

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TRADING VS INVESTING

TRADING VS INVESTING

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Combining Fundamental and Technical Analysis


TRADING VS INVESTING
1. REQUIREMENTS
THE INVESTOR LOOKS AT THE INSIDE
The investor finds value in the company and they buy believing that the company will
continue to have profit growth, no matter what the price.

THE TRADER LOOKS AT THE OUTSIDE


The trader does not care about a company and they buy believing that the price is right,
regardless of the company fundamentals.

2. COMMITMENT
THE INVESTOR FALLS IN LOVE WITH A COMPANY
The investor decides to last the relationship for a long period of time, despite knowing that
they have its ups and downs

THE TRADER INTEND TO HAVE A SHORT TERM RELATIONSHIP


The trader is not willing to have down periods with the company, therefore only commit
short term relationship
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TRADING VS INVESTING
3. ACTIVITY
THE INVESTOR DOES NOT NEED TO LOOK AT SHARE PRICES ALL THE TIME
Investors who buy and hold are not affected by market volatility, therefore they do not cre
about price movements. They are only interested in dividends.

THE TRADER IS ACTIVE AND LOOKS AT SHARE PRICE FREQUENTLY


The Trader identifies opportunities to buy and sell at the right price and time. Therefore,
they have to monitor the share price actively and also trade actively.

4. COST
THE INVESTOR HAS HIGH COST MAINTAINING THE RELATIONSHIP
The investor needs to have holding power a.k.a. lots of money to hold a long term position.
Furthermore, dividends are taxable

THE TRADER HAS LOWER COST


The trader does hold a long term position therefore always have cash. Capital gains are not
taxable.
Copyright © 2008 by Benny Lee, NextView 3

Combining Fundamental and Technical Analysis


TRADING VS INVESTING

TRADING VS INVESTING

You decide which type of method suits you!

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UNDERSTANDING THE 2 RISKS

WHY DO TRADERS FAIL?


NO PLAN
• Becomes emotional…
• Gets Confused…
• Be at the mercy of others… To Buy or not to Buy
• Lack of Discipline…
• Leads to FEAR…

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Combining Fundamental and Technical Analysis


UNDERSTANDING THE 2 RISKS

WHY DO TRADERS FAIL?


NO RISK MANAGEMENT
• Does not know the risks…
• Becomes a gambler…
• Afraid to lose…
• Leads to FEAR…

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UNDERSTANDING THE 2 RISKS

WHY DO TRADERS FAIL?


NO MONEY MANAGEMENT

Bad reward to risk ratio


Have huge drawdowns…
Becomes over greedy
Leads to FEAR…

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Combining Fundamental and Technical Analysis


UNDERSTANDING THE 2 RISKS
INGREDIENTS OF TRADING CONFIDENTLY

Money Risk
Management Management

STRATEGY

Trading Plan

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UNDERSTANDING THE 2 RISKS
THOSE WHO FAIL TO PLAN, PLAN TO FAIL…

What is a Trading Plan?


A Trading plan is a set of ideas or rules to make trading decisions (entry and
exit), often known as trading set ups.

We make trading decisions through:


Quantifiable information
– fundamental and price information

Unquantifiable information (Second hand information)


– news, rumors, tips, recommendations

Copyright © 2008 by Benny Lee, NextView 9

Combining Fundamental and Technical Analysis


UNDERSTANDING THE 2 RISKS

Fundamental
vs
Technical
Analysis

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UNDERSTANDING THE 2 RISKS

There are 2 types of RISKS in trading:

i) Information/Analytical Risk
How much information did you get for this trade? Are your analysis
good (Technical/fundamental? Do you have enough experience? What
is the hit rate of your mechanical system?...etc

ii) Monetary Risk (Position size)


How much money are you willing to risk for this trade?

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Combining Fundamental and Technical Analysis


FUNDAMENTAL AND TECHNICAL ANALYSIS
Fundamental Analysis

I) FINANCIAL PERFORMANCE
A good company has good financial performance. Performance based on the
revenue, profitability, cashflow, gearing, assets etc. It is the blood of the company

II) MANAGEMENT
A good company has a good management team. The management team’s experience,
contacts, exposure, leadership abililty, vision, mission etc. It’s the body of the
company.

It takes years to be able to study the fundamentals of a company. To get


fundamental information is another big obstacle. Later I will show you how
to get the Analysts work for you.

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HOW TO FIND EXPERTS WORK ON COMPANY FUNDAMENTALS?
Broker Research Houses

Most equity brokers have their own research department and they will provide you
with their reports if you have an account with them.
OPEN AS MANY ACCOUNTS WITH DIFFERENT BROKERS. LET THEIR EXPERTS DO
THE WORK FOR YOU.

Independent Research Houses


Independent Research houses are research companies that are not affiliated with any
broker or fund managers. Their reports are believed to be less biased. However,
independent research report services can cost you a lot.

Copyright © 2008 by Benny Lee, NextView 13

Combining Fundamental and Technical Analysis


HOW TO FIND EXPERTS WORK ON COMPANY FUNDAMENTALS?
Real Time News Stream
The most cost-effective way is to subscribe to a real-time news that compiles and
aggregates all reports from research houses and feed the info to you. For Example,
the Dow Jones Newswire Market Talk that features reports from many brokers.

Realtime DJ News from


NextView Advisor. The
Advisor has a platform that
provides a search function
on archived news.

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HOW TO FIND EXPERTS WORK ON COMPANY FUNDAMENTALS?
Real Time News Stream

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Combining Fundamental and Technical Analysis


PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS
Real Time News Stream

Source: Bursa Malaysia


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HOW TO FIND EXPERTS WORK ON COMPANY FUNDAMENTALS?
Real Time News Stream

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Combining Fundamental and Technical Analysis


PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS
When you make a decision based on Fundamental Analysis, you are getting ready for at
least a 1 year commitment, high cost (cash liquidity) and go through market volatility.

$7.10

MOST OF THE TIME,


Price Falls After
Recommendation

$5.00 (5/3/08)

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PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS

$3.22

MOST OF THE TIME,


Price Falls After
Recommendation

$2.72 (5/3/08)

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Combining Fundamental and Technical Analysis


PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS

$4.18

$3.90 (5/3/08) MOST OF THE TIME,


Price Falls After
Recommendation
$3.30 (22/1/08)

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PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS

$9.20

MOST OF THE TIME,


$8.20 (5/3/08)

$7.60 (24/1/08)
Price Falls After
Recommendation

Copyright © 2008 by Benny Lee, NextView 21

Combining Fundamental and Technical Analysis


PROBLEMS WITH FUNDAMENTAL ANALYSIS REPORTS

FUNDAMENTAL ANALYSIS DOES TELL YOU THAT THE COMPANY IS GOOD


FINANCIALLY, BUT DOES NOT TELL WHEN IS THE BEST TIME TO BUY AND WHAT
IS THE RIGHT PRICE

THAT IS WHY WE NEED TECHNICAL ANALYSIS

WITH BOTH, YOUR TRADING DECISION RISK IS MINIMAL!

Copyright © 2008 by Benny Lee, NextView 22

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