PEDRO de redes MORALES

y CADENAS

Mobile Tagging Art

Reality beyond the apparent

So many utopias tumbled. This opened your eyes. Be grateful. Rafael Cadenas

Cuntas utopas derrumbadas 3-D Print, ABS plastic, feathers, Microsoft Tag 31 x 30 cm 2011

I enjoy exploring the world of the unknown and finding good and beautiful things. I have believed in the fusion between human beings and mobile connectivity since the early years, when the extensive use of mobile phones was merely a good idea. So I got into this unknown immensity with no idea of what I would get, but convinced I would find a lot. Now that no one can conceive their lives without a cell phone, I am able to show what I found in that exploration that has taken years: Mobile Tagging Art, a term I invented to reach the beauty that technological extension of our senses can offer; its aesthetic ability to connect us also with the sublime. Perhaps Im humanizing that portable phone that, for better or for worse complements us, and bringing it to its own space in art, within the spirit, where poetry lives.

Pedro Morales

Vanidad 3-D Prints, ABS plastic, Microsoft Tag 75 x 47 x 15 cm. 2011

PEDRO MORALES: EXPLORING, LEARNING, FINDING Notes on art and new technologies
By Gerardo Zavarce

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From the dematerialization of the pictorial image to the (re)materialization of the digital image
The creating journey of a visual artist such as Pedro Morales (Maracaibo, Venezuela; 1958) is clearly marked by the incorporation of new digital technologies as the essential core of his creative explorations. In 1988, he drastically transformed his pictorial orientation, putting aside the traditional means: pigments, canvas, fabric, and embracing computers as an instrument to expand his aesthetic horizons. Thats how Pedro Morales started his journey into what he called: the dematerialization of the pictorial image. That is, producing an image using only the properties of a computer as the instrument to create it, therefore, reaching sensorial grounds as a result of the prolific symbiosis between creator, software and hardware.

Homo Sapiens Novus 3-D Print, ABS plastic, Microsoft Tag 9.5 x 9.5 cm 2011

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En Realidad 3-D Print, ABS plastic, Microsoft Tag 9.5 x 9.5 cm 2011

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Pedro Morales was quick to sense that the appearance of computers represented significant challenges for artistic creation, which implies: a) dominating the technical features of the new means; b) overcoming the early and superficial astonishment towards the novelty that could have represented an obstacle to understand the potential of using digital technologies in the context of artistic creation; c) creating a unique language from digital resources; d) exploring the interactive and multimedia possibilities new technologies offer; e) defeating the apocalyptic interpretations of using digital means, f) as well as their unquestioned and condescending integration.

Contradiccin 3-D Print, ABS plastic, Microsoft Tag 9.5 x 9.5 cm 2011

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Assuming these dilemmas has shaped up a creative work body that, through time, has utilized a variety of options always related to the crossbreeding of art and new technologies, from holograms and stereograms, digital animation integrating sound and image in motion, videogames, virtual reality devices, the incorporation of the web as a platform for content and a broadcasting medium, to Morales recent explorations using technologies applied to mobile telephones (QR Codes, HCCB codes) and incorporating 3-D printing techniques where art operates not as a mimetic representation of reality but, on the contrary, as a reproduction in reality of something previously modeled in the computers virtual screen.

The philologist that complains about words 3-D Prints, ABS plastic, Microsoft Tag 9.5 x 9.5 cm ea. 2011

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Paradoxically, something that started in Pedro Morales work as an exploration on the dematerialization of the pictorial image, what some researchers call virtual reality and others prefer to call multisensorial digital simulation, currently transforms, thanks to microelectronic technologies, into the (re)materialization of the visual image. However, this return comes from the conversion of pictorial images into digital signs, images that (re)materialize through a language articulated under the structure of binary codes.

Poetics of digital images

Now, in Morales digital creations we can perceive the coexistence of a typically technological perspective and the conscious and strictly formal search for an aesthetic dimension. The confluence of the new digital technologies with the essential sensorial dimensions of the creating process is clearly present in his work, as well as the articulation of new language codes and the proposition of new forms of experience.

No est de ms tener cuidado 3-D Print, ABS plastic, Microsoft Tag 14 x 14 cm 2011

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Dialog according to a dictator 3-D Prints, ABS plastic, Microsoft Tag 14 x 56 cm 2011

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This confluence allows us to understand that the creation proposals encompassed in this body of artistic work are not bound by the limits of the technologies applied. On the contrary, it represents the subjugation of instrumental boundaries. It involves the possibility to find, within the framework of the creating process, new alternatives: using new materials, developing or modifying applications, experimentation. Thus, the confluence of these two dimensions, aesthetic and technological, makes way for a new set of rules for the image and, therefore, for the sensitive and cognitive experience it produces. The visual image becomes: polysemous, interactive, multimedia, open, dynamic, self-referential and virtual. It is evident that through the use of new technologies, the possibilities of the visual image get multiplied, suggesting the emergence of a new wave of poetics that needs to look into the new tensions the digital image puts into play.

Mistery 3-D Prints, ABS plastic, Microsoft Tag 12 x 24 cm 2011

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Brilliant Career 3-D Prints, ABS plastic, Microsoft Tag 30 x 30 cm 2011

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Exploring, learning, finding

In Pedro Morales work, the incorporation of new technologies represents an exploration of grounds of inhospitable, unknown geographies. In the artists words, Its not about adapting to new technologies, on the contrary, its about owning them and using them to cater to my aesthetic needs and interests. I assume technology to humanize it; technological instruments reproduce that which represents the purpose of my creative experimentation, what they reproduce is marked by my identity and sensibility as creating subject. Now, this creative experimentation, this willingness to create allows him to explore beyond the boundaries of whats known, it represents a journey to the limits of the imagination that leads both the creator and the audience into a permanent learning process. In simple words, Pedro Morales summarizes it as: exploring the unknown, exploring and finding; learning, learning and learning. Exploring, learning and finding. There lies the dignity of his aesthetic search: an experimental effort to find, in the context of the uncertainty involved in innovation, other ways of conceiving and experimenting visual sensibility, a way of humanizing the applications of new technologies.
Residencia ja 3-D Prints, ABS plastic, Microsoft Tag 12 x 24 cm 2011

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If the sensitive experience of art is the possibility of the other, of the difference, then the unknown in the field of new technologies foster and enrich the creative work of Pedro Morales and, based on his aesthetic inquiry at the confluence between art and new digital technologies, it enables it to restore the sublime, that is, the beauty in all forms and signs that permanently accompany the creating exercise of Morales throughout the intricate paths of the human horizon.

Shelter 3-D Prints, ABS plastic, Microsoft Tag 24 x 12 cm 2011

RAFAEL CADENAS, THE REAL, THE INVISIBLE

Jacqueline Goldberg

If the poem isnt born, but your life is real, you are its incarnation. You live in its unconquerable shadow. It accompanies you unrealized diamond. Rafael Cadenas

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A few years ago, when Rafael Cadenas poems started circulating the Internet, neither the poet nor us, his readers, could conceive a more technological way of reading him. E-books were still far from the picture. And as it usually happens, the future dismantles any notion of novelty, and illusions end up feeding our most deeply rooted imaginary. It is from a tangle of possible impossibilities that the artist Pedro Morales reveals a different Rafael Cadenas, showing us that the commotion produced by poetry allows new meanings simply by modifying our perception processes and the way we approach the word.

Infantil 3-D Prints, ABS plastic, Microsoft Tag 50 x 50 cm 2011

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Morales conceals the words of the well-known and awarded Venezuelan poet in a set of small, weaved acrylic or thread squares. At first sight, these squares constitute a work of visual art that, though quite suggesting, doesnt fall out of the conventional: rich abstract weaves for everyone to adapt to their own references. Thats the visible piece, the one that occupies the exhibition room, an object that can be acquired and moved to any space. Morales artistic proposal consists of making us pass through that warp using mobile telephones or portable multimedia devices with built-in cameras by pointing at the squares using the software Microsoft Tag, which instantly recognizes them as 2D barcodes. These codes are links to Rafael Cadenas poems. Poetry, just like the art piece, becomes an interactive experience. It travels from a coded yet poetic element into the digital world and then to a reading that, at the same time, unveils poetrys very own cogs. Its a kaleidoscopic game of tectonics: those of Pedro Morales pieces and those of Rafael Cadenas poetry, a set of metaphoric layers that transform the apparent into invisible and the concealed into reality.

Pluralismo 3-D Prints, ABS plastic, Microsoft Tag 50 x 50 cm 2011

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Una distraccin 3-D Prints, ABS plastic, Microsoft Tag 26 x 26 cm 2011

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CADENAS: Loudspeaker 3-D Prints, ABS plastic, Microsoft Tag 230 x 140 cm 2011

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Exhibition visitors spectators, readers, explorers, experimenters? are required to carry out specific actions to reach wherever their own yearnings allow them. They can stop at the delicate beauty of the weaves and not admit they are Microsoft Tags. They can admire the material representation of those codes, so common in the world of advertising, and still feel immersed in their particular aesthetics resembling medieval codices, Mayan symbols and even the Braille writing system, without ruling out a dialogue with kinetic art. And finally, using technology, they can get redirected to Rafael Cadenas poems to start a new ride, the journey of linguistic polysemy and the dejection of the soul. As a matter of fact, as this catalog offers us the opportunity to take home a good part of the Microsoft Tags weve seen in the exhibit hall, it makes us reevaluate Walter Benjamins precepts on reproducibility and the long voyages of hermeneutics, epistemology, hypertextuality and digital hyper-reproducibility. Behind the lithographic images, the poem remains invisible, but turns into words when using the same tools demanded by the real piece in the gallery.

Peace 3-D Prints, ABS plastic, Microsoft Tag 27 x 14 x 14 cm 2011

In peoples electronic devices, the poems come out as light, abstract shapes the eye transforms into words and speech: light tamed by reading, an artificiality that achieves the unveiling of the poem. In more than half the art pieces in the exhibit De redes y CADENAS (Of Networks and CADENAS), Rafael Cadenas poetry is reviewed and revisited with an unprecedented perspective that doesnt modify its certainty as it gets transferred into a digital container. It is not by chance that this catalog begins with a quote by Cadenas about tumbled utopias. Both creators have known how to get rid of paradigms, keep their eyes wide open and, especially, be grateful. Real words grow in pages, writes Rafael Cadenas. But Pedro Morales makes these words abandon any hint of reality at least the most immediate and obvious one to appear in a fragile screen from where, just like in a book or a website or peoples memories, they continue their journey into eternity.

CADENAS to y Textile ensemble, Microsoft Tag 140 x 100 cm 2010

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Writing Assembly, feathers, inkjet, Microsoft Tag 28 x 22 cm 2009 Readings Assembly, feathers, inkjet, Microsoft Tag 28 x 22 cm 2009 Words Assembly, feathers, inkjet, Microsoft Tag 28 x 22 cm 2009

Doing Well by Doing Good. Multimedia Installation

A LOOK AT THE LAKE is an intervention in Maracaibos urban landscape, a collective communicational experience that uses the aesthetic features of fractal shapes, communications technology, and the laws of chaos to create a sustainable, self-organized social channel originated from mass-consumption-product distribution systems (e.g. pop soda), or from the public transportation system of a given area of the city. Using 2D mobile phone codes as a connection tool, I propose pedestrians to interact with the movable installation using their phones a device known by everyone, everywhere. Once they realize they can interact with the art piece, if they choose to scan it, theyll find messages, quotes focused on sustainable, green principles, taken from the best practices of the corporate world, which enhance the value of appreciating a battered natural treasure.

I reinvent two-dimensional codes (Microsoft tags). I build them manually. I push technology to the limits and force it to read them, despite the human error in their manufacture. It is a purpose to humanize technology for the sake of aesthetics. The installation promotes the creation of collaborative networks: volunteer users with two things in common: a telephone and an urge to communicate with the piece. A portion of the city gets nourished at random, from within, as a result of the increasing exposure to this interaction. Within the intimacy of a handheld screen, art promotes a sort of social network; people using technology to raise environmental awareness. I mix the concepts of art, an homage to beauty, and science which, in its utility, provides a social meaning.

Doing well by doing good Digital embroidery on rafa mesh, Microsoft Tag 300 x 400 cm 2010

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The game of life 3-D Prints, ABS plastic, Microsoft Tag 12 x 12 x 12 cm 5 x 5 x 5 cm 2011

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Passion for the unknown To me, finding an intimate and personal relation with digital media represents a form of passion. Through my work, I make these means adapt to my needs, my identity is always present in my work. Exploring motivates me, I am drawn to the unknown, to exploring the unknown. I prefer to be constantly exploring and finding. Its not about searching a preset result, on the contrary, the essence of my work is based on exploring and finding () Making digital means do what I intend it to do, forcing it to do things it wasnt originally designed to do. This effort involves acquiring knowledge beyond whats known, aiming beyond the apparent. This passion for the unknown has made 3D printing a possibility for art and has set a new horizon for the applications of this new technology. So, its about humanizing, turning technologies into a sign of human expression. If they are designed to do a, we can make them do b, c and z. Exploring the unknown means going beyond, breaking barriers. PM

To Colombia Metal thread embroidery, Microsoft Tag 80 x 110 cm 2010

Shanghai Lover Textile ensemble, wiggle eyes, Microsoft Tag 100 x 80 cm 2010

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Found in the internet Textile ensemble, digital embroidery, Microsoft Tag 210 x 140 cm 2009

Colombia cross stitch Textile ensemble, tile separators, QR Code 210 x 140 cm 2009 The weight of a feather Textile ensemble, embroidery, feathers, Microsoft Tag 210 x 140 cm 2009

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Learning by doing Over the last few years, Ive done nothing but learn, learn and learn. I have dared though, to look a little beyond what Ive learned, to break the pre-set barriers of both the artistic and technological worlds, therefore facing a field of infinite learning opportunities. We learn through the constant, dynamic and daily interaction between the materials we use and the conceptual horizons we establish with our work. It takes courage, strength, confidence and determination to achieve satisfactory results and agree to show them. I resisted at first the idea of having a solo-show. I never think Im ready, my work is always experimental. It is a game I play with the constant manipulation of the materials to generate my pieces. My current interests revolve around tri-dimensionality, I am constantly enriching my knowledge about this new horizon, I intervene it by changing algorithms, altering routines, by learning on the go.

PM
Black little angels Digital embroidery, Microsoft Tag 80 x 100 cm 2009

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Why dont you shut up? QR Code, plastic beads, coin, nylon 34 x 30 cm 2008

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Nowadays, art and knowledge are connected. In a world full of symbols and information, it is impossible to escape knowledge. Managing information is key in any field. Technological and scientific advances are present in all spheres of life. So, in order to go further, we need to learn. Theres so much information that sometimes it eludes us. So, we need to enquire on our own, as there will always be countless more possibilities than we can ever find. I emphasize learning. I would not be able to show my work without what I have learned. The only way to find the unknown is by discovering it, and the only way to discover the unknown is by learning. To me, discovering and learning represent the greatest excitement.

PM

Talking door Thumbtags on wood, QR Code 210 x 80 x 4 cm 2008

To Rafael Cadenas. For saying so much. Brief and enlightening. Dawning. Bravo, Cadenas!

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http://pedromorales.com/cv/ Pedro Morales (Maracaibo, VE. 1958) is a pioneer of digital art in The Americas. La Mirada, (The Gaze), ca. 1989, made entirely in a 8088 PC with 256K RAM memory is one of the first works of digital art documented in the region. Ever since, expressing the warmth of the heart and the inner landscape in his artwork became part of the challenge of pushing the aesthetic limits of what was just starting to be known as virtual reality. Morales was honored with Salon Arturo Michelenas Arts Research Award in 1991. His work has been in individual exhibits at the Sofia Imber Museum of Contemporary Art of Caracas, and his piece Generacion Fractal (Fractal Generation) (1994) received the FAMA Award, granted by the fund for arts sponsored by Fundacin Polar, and the Grand Prize in the 20th Art Show of Aragua (1995). The Museums of Contemporary Art of Maracay and Maracaibo both exhibited his Naturaleza Virtual (Virtual Nature) (1997). He has participated in Prix Ars Electronica in Linz, Austria (2002, 2005). Morales represented Venezuela in the 50th Venice Biennale exhibition The Dictatorship of the Viewer (2003) with his iconic work City Rooms, one of the first artistic creations made on and for the internet. Censured by the government of his country, it was still viewed (navigated) by thousands of people online. City Rooms is a high point in his career and a landmark for Venezuelan contemporary art. For two decades, Morales research in visual arts has maintained an intimate focus, using everyday household events as background for his digital work. He turns to fractal geometry to exhibit his mosaics, the home he means to portray, using the beauty arduously taken by the artist from technology.

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Pedro Morales has explored his vision of the picture within the picture using stereography, his virtual volumes, freed from wires and screens and yet loyal to their digital nature. His exhibit Bordados Porno (Porn Embroideries, 2007) was the result of a long creative seclusion that led him to approach tri-dimensionality on the plane. 3D vision, a recent fashion, has been widely researched and documented by Morales since the late nineties. Bi-dimensional codes (QR and HCCB), now popular in mobile telephones and printed ads, have been dismembered and reassembled with paper and leather flowers and pieces of plastic on raffia by Morales since 2007. In his most recent works, Pedro Morales experiments with new materials and techniques, using elements produced by 3D printers, abstractly-created volumes turned into objects without going through industrial processes, displays with messages that can be deciphered with a mobile phone. His recent 3D pieces come from open-source handmade printers assembled by the artist himself. His work also talks with his own voice. Part of the advanced interactivity of his recent work, mediating mobile connectivity, is the fact that each code can bear a personal message which can be changed as life goes on, uploading phrases, URLs and feelings onto the art piece, just like any other social network. In 2010 he participated in the Shanghai Art Expo in China, after having received invitations from Madrid, Bogota and Miami. He participated in the exhibit Vital Lake at the Lia Bermudez Center for the Arts in Maracaibo. In 2011, his individual exhibit de redes y CADENAS (of networks and CADENAS) at Galeria DMuseo is an artistic statement of the particular 21st-century phenomena known as pan-communication: Everything and everyone bearing contents and meanings in all combinations possible. Without sacrifice of the aesthetic engagement.

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5.

Cuntas utopas derrumbadas Cantas utopas derrumbadas. Esto te abri los ojos. Agradcelo. Vanidad El insignicante emperador de Liliput se consideraba a si mismo, sin mostrar ninguna prueba, terror y delicia del Universo, aunque haba conocido a un destacado agente del entonces mayor Imperio, que deca llamarse Gulliver. Homo sapiens novus Segn las ltimas investigacionesde los paleoantroplogos, el hombre nuevo de la revolucin tiene 150,000 aos. En realidad Los que matan en realidad no han vivido. Contradiccin Cristbal Coln tantea buscando en la oscuridad su estatua. Los que la derribaron an hablan espaol.

19.The philologist that complains about words

El llogo que se queja de las palabras las espa, les averigua su vida, lugar de nacimiento fecha linaje eclipses regresos, qu desean, cmo vinieron a dar aqu, dnde se esconden para no ver, a qu hora sufren, o si an cantan. Hace tanto se amig con ellas. les reprocha, s, que se vuelvan cortesanas, que se alquilen, que se deshonren, pero sobre todo que cuando los dictadores las usan, ellas no les queman los labios.

25. 27.

Mistery Vivir en el misterio, frase redundante. Brilliant Career Desconoca su idioma; por eso hizo una brillante carrera poltica. Residencia ja La poesa no tiene residencia ja, por eso es tan difcil dar con ella.

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CADENAS: loudspeaker Qu hace aqu colgado de un ltigo la palabra amor? Peace No me arrastrars a tu guerra CADENAS to y Coraje, llegaremos a la salida. Caminemos entonces todas las leguas, amortajados pero caminemos. Alguien responder al n? Ceremonia en pos de un orden donde el cuerpo encaje, no este interminable descampado. Algo me dice que en el fondo del fondo estamos unidos. Unidos y separados. Unidos. Writing Escribir me facilita la respiracin. Readings Lecturas: avos para pernoctar. Words Las palabras reales crecen en la pgina.

9.

43. 45.

29.

31.

13.

Shelter Hablo desde la crcel que tu tambin conoces, pero qu pasa si la aceptamos? no se vuelve albergue? no se une a nosotros para formar un ser real? Infantil La enfermedad infantil del comunismo es el comunismo. Pluralismo El pluralismo vive amenazado por los fanticos de toda calaa. Una distraccin El Emperador ordena: debemos amarnos como hermanos. Para cumplir con tan piadoso propsito he decidido aumentar al mximo el nmero de soldados de mi ejrcito. De crnicas chinas.

35.

15. 17.

21.

No est de ms tener cuidado Lawrence M. Kraus dice que el Homo sapiens fue la primera criatura en 4,000 millones de aos de este planeta que desarroll una explcita espiritualidad. Tan explcita fue que l acab con sus predecesores que tuvieron la mala suerte de toprselo. Homo neanthertalensis fue, al parecer, su ltima vctima. En otras palabras: somos peligrosos.

47.

37.

39.

63.

23.

Dialog according to a dictator Versin originaria: Cuando yo dialogo no quiero que me interrumpan. Versin segunda: Yo dialogo, pero advierto que no cedo en mi posicin. Versin tercera: En dilogo, los que me contradigan deben reconocer de antemano su error. Versin cuarta: Despus de cavilar, dictamino humildemente que el dilogo es innecesario.

Black little angels Pintor que pintas tu tierra, si quieres pintar tu cielo, cuando pintas angelitos acurdate de tu pueblo y al lado del ngel rubio y junto al ngel trigueo, aunque la Virgen sea blanca, pntame angelitos negros. Andrs Eloy Blanco

PEDRO de redes y CADENAS MORALES

Mobile Tagging Art

octubre - noviembre 2011

Edicin DMuseo Textos Gerardo Zavarce Jacqueline Goldberg Pedro Morales Nicomedes Febres Fotografa Carlos Germn Rojas Diseo Grco Luisa Ponte C. Direccin editorial Marco Antonio Surez Impresin Grcas Lauki

DMuseo
Centro de Arte Los Galpones, Galpn G2, Av. vila con 8a transversal, Los Chorros. Caracas, Venezuela. Telf: (58 212) 2840943 / 2840177 dmuseo@gmail.com www.dmuseo.com