WILLIAM E.

GUTHNER III
BS: FINANCE CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO MBA PROGRAM: BUSINESS ADMINISTRATION PEPPERDINE UNIVERSITY

PROFILE
Experienced, Sales and Account Manager with 8+ years of proven results. Customer focused, taking sales from $31 million to $55 million in first 2 years.

SELECTED ACHIEVEMENTS
Developed and initiated new sales opportunities by building pricing strategies, managing product mix and marketing support programs for Wal-Mart, Sams Club, BJS, Office Depot, COMPUSA, Staples, Memorex and Microcenter resulting in increased sales. Generated year-over year sales increases for Proview retail accounts. 2003 12%, 2004 - 20%, 2005 14%, 2006 - 10%, 2007 5%. Salesman of the year 2005 - 2006. Improved client relations and built strong partnerships with retail accounts, thus stopping the decline of monitor sales to existing accounts. Developed and implemented a Marketing Plan at Multiquip that increased sales over 20% while simultaneously reducing year-over-year marketing expenditures by more than $800,000. Built creative public relations and advertising program that was able to achieve 24 feature magazine covers over a 5 year period, generating over $400,000 in free advertising and product promotion. Increased year-over-year end-user sales at Multiquip by greater than $25 million through creating new and innovative corporate sales, advertising and direct mail campaigns. Introduced the fastest growing new product in the Home Center market, American Bath Collection, through pioneering packaging, point-of-purchase displays, cooperative advertising programs and introduction materials. Developed and implemented sales force automation through Goldmine software resulting in increased sales and improved efficiencies in lead processing, territory management and sales force tracking.

CORE COMPETENCIES
Account Management 8 years of experience coordinating and developing key accounts, pricing strategies, inventory control, customer service and delivery, developing and implementing product marketing support programs. Marketing Management 15 years of experience developing and creating marketing communication programs that were integral to customer sales. Strategic market planning, research and analysis.

EMPLOYMENT HISTORY
Instrumental in coordination and development of new and existing accounts, establishing customer relations and pricing strategies.
NUGIANT TECHNOLOGY INC, A DIVISION OF INLAND PRODUCTS, INC. FULLERTON, CA ( 11/2010 9/2011) Senior Sales Manager Played Key role in launching new company and product line, implementing sales and marketing strategies for company selling Energy Saving Smart Surge Protectors to retail and distribution accounts. Challenged with selling a new product and generating profitable revenue by prospecting, closing and providing full-service account management for customers. Hired 7 outside sales representatives to identify and develop target account prospects. Supported sales force in meeting overall objectives by managing the development and implementation of sales programs, market analysis and research, policies and processes. Provided a central communication point for product and programs between headquarters and the field sales force. Ensured that the sale force and customers received necessary administrative support to acquire and grow account business and deliver unmatched customer service. Demonstrated proficiencies in selling to customer needs, new accounts, fostering client relationships, and managing key accounts to maximize revenue Developed new product packaging and introduced and promoted unique features to differentiate our products from our competitors Product Training - Educating new and existing customers on why they need Surge Protectors in their home or office

Gordon Harris President Proview Technology, Inc

Garden Grove, CA 92845 (H) 714-895-3155 (C) 714-926-6630 bguther@hotmail.com http://www.linkedin.com/ in/billguthner

WILLIAM E. GUTHNER III

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bguthner@hotmail.com

Proview Technology, Inc. - Garden Grove, CA

(3/2003 1/2009)

Senior Retail Sales Account Manager Spearheaded implementation of sales and marketing strategies for company selling high quality flat panel TVs, and LCD computer monitors to retail accounts. Re-structured approach to business and marketing plans designed to stimulate sales, increase net profits, and achieve stability. Reversed money-losing trend of not charging freight and giving away up-sell items. Maintained difficult course during initial loss of accounts due to new policy but subsequently navigated company back to strong revenue streams. Analyzed business data to identify opportunities and optimize potential for sales. Coordinated business reviews for mass merchandisers, wholesale clubs and wholesale distributor customers. Exploited overlooked opportunities and hidden assets, creating multiple, effective and profitable strategies for improved product and service delivery. Instrumental in coordination and development of new accounts and products, establishing customer relations, rebates and product marketing support programs. Driving force behind YOY sales increases; 12%/2003, 20%/2004, 14%/2005, 10%2006, 2%/2007. Clients include: Memorex, Wal-Mart, Sams Club, BJS, Office Depot, Staples, COMPUSA, Fred Meyer, Amazon.com and Microcenter.

Compel, Inc. Santa Fe Springs, CA

(1/2001 9/2002)

Director of Marketing Expanded presence of national technology service provider, designing, building, installing and maintaining telephony networks and mission critical data centers. Instrumental in leadership and creation of department for marketing strategies, new image and awareness for company employing 295 people with sales of $70M. Recruited to build brand presence for company outside California and Arizona during acquisitions phase, seeking to boost revenues to $200M. Supervised staff of 3 with responsibilities for short- and long-term marketing planning. Collaborated with advertising agency on creation of new company image and look with corresponding corporate brochure and logo. Completely re-designed and streamlined content for RFPs; slashed 100 page documents to presentation with relevant information focused on companys enthusiasm for serving client using relevant data focused on customer needs backed with appropriate photos, graphs, and charts. Driving force behind creation of new company website. Oversaw logistics and planning for new offices in Boston and Washington, DC. Developed marketing opportunities through creation of new product literature comprising promotional package of brochures, flyers, newspaper and radio advertising; increased sales by 10%.

Independent Contractor Garden Grove, CA

(10/1999 12/2000)

Marketing Consultant Designed strategies for brand communications in start-ups and established businesses. Shaped business relationships involving direct sales, marketing and customer service. Managed development of marketing materials, product demonstrations, website creation, and Internet strategies.

Multiquip, Inc Carson, CA

(10/1997 10/1999)

Marketing Manager Seized opportunities to develop market share and manage account relationships for leading manufacturer and distributor of small and medium size construction equipment; $350M a year. Managed staff of 6 and $4M budget. Guided development of SAP software for new corporate Internet site. Helped design improved interface for customer service product knowledge features. Headed strategies for advertising, public relations, and tradeshow participation. Chief strategist behind creation of co-op database tracking program, key accounts program, point-of-purchase displays for retail stores, and new logo merchandise program that generated free advertising, sales lead automation and accurate tracking of business outcomes.

Completely rebuilt marketing department, cutting costs, eliminating redundancies, and overhauling stagnant marketing team; led to boost in sales and enhanced brand visibility. Developed and launched marketing strategy that increased sales by 20% while slashing YOY marketing costs by over $800K. Boosted YOY end-user sales by $25M+ with new and innovative campaigns for corporate sales, fresh advertising concepts with aggressive follow-up and targeted direct mail.

Amada America, Inc Buena Park, CA

Assistant Marketing Manager

(5/1984 10/1997)

Worlds largest manufacturer of Sheet Metal Manufacturing Equipment. Managed staff of 3 and $2M budget, using wide array of sales and marketing business tools to expand territory and increase sales for $250M company.

EDUCATION & TRAINING

Certificate in International Business University of Southern California (1986) Pepperdine University, MBA Business Administration (1983) California Polytechnic State University, San Luis Obispo, BS Finance (1979)