Kalpana Report - Ratio Analysis

A Project on
RATIO ANALYSIS IN HDFC BANK

Submitted for partial fulfillment of award of
MASTER IN BUSINESS ADMINISTRATION

In
FINANCIAL MANAGEMENT
By
KALPANA AGRAWAL
Name of Guide
MR JAI PRAKASH AGRAWAL
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW, INDIA JULY 2011-2012
RATIO ANALYSIS REPORT
ACKNOWLEDGEMENT
I wish to acknowledge a deep sense of gratitude to all those who have made a major contribution and helped me a lot in the preparation of this project. First, of all I acknowledge with a deep sense of gratitude towards my guide MR JAI PRAKASH AGRAWAL who has guided me a lot right from the beginning towards the end of the project report. I sincerely, thank HDFC BANK whole staff, who has helped a lot in providing relevant information for this report with their co-operative behavior.
KALPANA AGRAWAL MBA (II SEM)

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PREFACE
Using a new pattern based on proper integration of formal teaching and actual practice the M.B.A. program of UPTU University, LUCKNOW has it course for six weeks industrial training, after the second semester, so as the students could begin to have the feeling of business environment right in the beginning. Practical training constitutes an integral part of management studies. Training gives an opportunity to the students to expose themselves to the industrial environment, which is quite different from the classroom teaching. The practical knowledge is an important suffix to the theoretical knowledge. One cannot rely merely upon theoretical knowledge. Is has to be coupled with practical for it to be fruitful. The training also enables the management students to themselves see the working conditions under which they have to work in the future. After Liberalization of Indian economy sense is changed because of Multi National Companies continuously coming with their technical expertise and improved management concepts. Industrial activity in India has become a thing to watch and I really wanted to be a part of it and it is essential for me being a finance student.
I consider myself lucky to get my summer training in HDFC BANK DELHI. I underwent six weeks of training. It really helped me to get a practical insight into the actual business environment and provide me an opportunity to make my Financial Management concepts more clear. The advantage of this sort of integration which promotes guided adjustment to corporate culture, functional, social and other norms with formal teaching are: To bridge the gap between theory and practice To install feeling of belongingness and acceptance To cultivate proper temperament & to generate much morale To help students identify their strong & weak points in the following & appreciating organization activities
Table of content
Chapter no.
1.
PARTICULARS
Acknowledgement Preface Introduction Of Banking
a. b. c. d. e. Introduction of banking. History of banking in India Banks in India Fact files of banks in India Indian banking industry. a. Introduction to HDFC Bank b. HDFC Bank today c. Business profile... d. Board of directors e. Board committee. f. Business objective g. Technology used in HDFC Bank.. h. Products and services...
Page no.
3 4
2.
Companys Profile
i. 3. a. b. c. d. e. f. g. h. 4.
SWOT analysis.. Objective of study Importance of study. Meaning of research Research problem Research design... Data collection method Analysis and interpretation of data.. Limitation of study..
Research Methodology
Ratio Analysis
a. Introduction of the topic. 1) Definition Of Ratio Analysis 2) Nature Of Ratio Analysis 3) Classification Of Ratio i.) Solvency Ratio ii.) Profitability Ratio iii.) Turnover Ratio
5.
Findings, Suggestions And Conclusion. Bibliography \
6.
CHAPTER-1
INTRODUCTION OF BANKING
Definition Of Bank: Banking Means "Accepting Deposits for the purpose of lending or Investment of deposits of money from the public, repayable on demand or otherwise and withdraw by cheque, draft or otherwise."
-Banking Companies (Regulation) Act,1949
ORIGIN OF THE WORD BANK:The origin of the word bank is shrouded in mystery. According to one view point the Italian business house carrying on crude from of banking were called banchi bancheri" According to another viewpoint banking is derived from German word "Branck" which mean heap or mound. In England, the issue of paper money by the government was referred to as a raising a bank.
ORIGIN OF BANKING :
Its origin in the simplest form can be traced to the origin of authentic history. After recognizing the benefit of money as a medium of exchange, the importance of banking was developed as it provides the safer place to store the money. This safe place ultimately evolved in to financial institutions that accepts deposits and make loans i.e., modern commercial banks.
Banking system in India
Without a sound and effective banking system in India it cannot have a healthy economy.The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process.
HISTORY OF BANKING IN INDIA

Banking in India has its origin as early or Vedic period. It is believed that the transitions from many lending to banking must have occurred even before Manu, the great Hindu furriest, who has devoted a section of his work to deposit and advances and laid down rules relating to the rate of interest. During the mogul period, the indigenous banker played a very important role in lending money and financing foreign trade and commerce. During the days of the East India Company it was the turn of agency house to carry on the banking business. The General Bank of India was the first joint stock bank to be established in the year 1786. The other which followed was the Bank of Hindustan and Bengal Bank. The Bank of Hindustan is reported to have continued till 1906. While other two failed in the meantime. In the first half of the 19th century the East India Company established there banks, The bank of Bengal in 1809, the Bank of Bombay in 1840 and the Bank of Bombay in1843. These three banks also known as the Presidency banks were the independent units and functioned well. These three banks were amalgamated in 1920 and new bank, the Imperial Bank of India was established on 27th January, 1921. With the passing of the State Bank of India Act in 1955 the undertaking of the Imperial Bank of India was taken over by the newly constituted SBI. The Reserve Bank of India (RBI) which is the Central bank was established in April, 1935 by passing Reserve bank of India act 1935. The Central office of RBI is in Mumbai and it controls all the other banks in the country. In the wake of Swadeshi Movement, number of banks with the Indian management were established in the country namely, Punjab National Bank Ltd., Bank of India Ltd., Bank of Baroda Ltd., Canara Bank. Ltd. on 19th July 1969, 14 major banks of the country were
nationalized and on 15th April 1980, 6 more commercial private sector banks were taken over by the government. The first bank in India, though conservative, was established in 1786. From 1786 till today,the journey of Indian Banking System can be segregated into three distinct phases. They areas mentioned below: Early phase from 1786 to 1969 of Indian Banks Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms. New phase of Indian Banking System with the advent of Indian Financial & Banking Sector Reforms after 1991.
To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and Phase III.
Phase I
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935. During the first phase the growth was very slow and banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority.
During those days public has lesser confidence in the banks. As an aftermath deposit mobilization was slow. Abreast of it the savings bank facility provided by the Postal department was comparatively safer. Moreover, funds were largely given to traders.
Phase II
Government took major steps in this Indian Banking Sector Reform after independence. In1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI and to handle banking transactions of the Union and State Governments all over the country. Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th July,1969, major process of nationalization was carried out. It was the effort of the then Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country was nationalized. Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are the steps taken by the Government of India to Regulate Banking Institutions in the Country: 1949: Enactment of Banking Regulation Act. 1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1961: Insurance cover extended to deposits. 1969: Nationalization of 14 major banks. 1971: Creation of credit guarantee corporation. 1975: Creation of regional rural banks. 1980: Nationalization of seven banks with deposits over 200 crore.
After the nationalization of banks, the branches of the public sector bank India rose to approximately 800% in deposits and advances took a huge jump by 11,000%. Banking in the sunshine of Government ownership gave the public implicit faith and immense confidence about the sustainability of these institutions. Phase III This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money. The financial system of India has shown a great deal of resilience. It is sheltered from any crisis triggered by any external macroeconomics shock as other East Asian Countries suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital account is not yet fully convertible, and banks and their customers have limited foreign exchange exposure.
BANKS IN INDIA
In India the banks are being segregated in different groups. Each group has their own benefits and limitations in operating in India. Each has their own dedicated target market. Few of them only work in rural sector while others in both rural as well as urban. Many even are only catering in cities. Some are of Indian origin and some are foreign players. All these details and many more is discussed over here. The banks and its relation with the customers, their mode of operation, the names of banks under different groups and other such useful informations are talked about. One more section has been taken note of is the upcoming foreign banks in India. The RBI has shown certain interest to involve more of foreign banks than the existing one recently. This step has paved a way for few more foreign banks to start business in India.
BANKING STRUCTURE IN INDIA

SCHEDULED BANKS IN INDIA
(1)Scheduled Commercial Banks
Public Sector Banks

(26)
Private Sector Banks

(25)
Foreign Banks In India

(29)
Regional Rural Banks

(95)
Nationalized Bank Other Public Sector Banks (IDBI)
Old Banks New Banks
Private Private
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SBI And Associates
Its
(2) Scheduled Cooperative Banks
Scheduled Urban Cooperative Banks
Scheduled State Cooperative Banks
Public Sector Banks

Public sector banks are those banks which are owned by the Government. The Govt. runs these Banks. In India 14 banks were nationalized in 1969 & in 1980 another 6 banks were also nationalized. Therefore in 1980 the number of nationalized bank 20. At present there are total 26 Public Sector Banks in India (As on 26-09-2009). Of these 19 are nationalised banks, 6(STATE BANK OF INDORE ALSO MERGED RECENTLY) belong to SBI & associates group and 1 bank (IDBI Bank) is classified as other public sector bank. Welfare is their primary objective.
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Nationalised banks
Allahabad Bank Andhra Bank Bank Of Baroda Bank Of India Bank Of Maharastra Canara Bank Central Bank Of India Corporation Bank Dena Bank Indian Bank Indian Overseas Bank Oriental Bank Of Commerce Punjab & Sind Bank Punjab National Bank Syndicate Bank UCO Bank Union Bank Of India United Bank Of India Vijaya Bank
Other Public Sector Banks

IDBI (Industrial Development Bank Of India)Ltd.
SBI & its Associates

State Bank of India State Bank of Hyderabad State Bank of Mysore State Bank of Patiala State Bank of Travancore State Bank of Bikaner And Jaipur
(State Bank of Saurastra merged with SBI in the year 2008 and State Bank of Indore In 2010)
Private Sector Banks

These banks are owned and run by the private sector. Various banks in the country such as HDFC Bank, HDFC Bank etc. An individual has control over there banks in preparation to the share of the banks held by him. Private banking in India was practiced since the beginning of banking system in India. The first private bank in India to be set up in Private Sector Banks in India was IndusInd Bank. It is one of the fastest growing Bank Private Sector Banks in India. IDBI ranks the tenth largest development bank in the world as Private Banks in India and has promoted world class institutions in India. The first Private Bank in India to receive an in principle approval from the Reserve Bank of India was Housing Development Finance Corporation Limited, to set up a bank in the private sector banks in India as part of the RBI's liberalization of the Indian Banking Industry. It was incorporated in August 1994 as HDFC Bank Limited with registered office in Mumbai and commenced operations as Scheduled Commercial Bank in January 1995. ING Vysya, yet another Private Bank of India was incorporated in the year 1930 Private sector banks have been subdivided into following 2 categories:-
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Old Private Sector Banks

Bank of Rajasthan Ltd. Catholic Syrian Bank Ltd. City Union Bank Ltd. Dhanalakshmi Bank Ltd. Federal Bank Ltd. ING Vysya Bank Ltd. Jammu and Kashmir Bank Ltd. Karnataka Bank Ltd. Karur Vysya Bank Ltd. Lakshmi Vilas Bank Ltd. Nainital Bank Ltd. Ratnakar Bank Ltd. SBI Commercial and International Bank Ltd. South Indian Bank Ltd. Tamilnad Mercantile Bank Ltd. United Western Bank Ltd.
New Private Sector Banks

Bank of Punjab Ltd. (since merged with Centurian Bank) Centurian Bank of Punjab (since merged with HDFC Bank) Development Credit Bank Ltd. HDFC Bank Ltd. HDFC Bank Ltd. IndusInd Bank Ltd. Kotak Mahindra Bank Ltd. Axis Bank (earlier UTI Bank) Yes Bank Ltd.
FORIGN BANKS IN INDIA
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ABN AMRO Bank N.V. Abu Dhabi Commercial Bank Ltd American Express Bank Antwerp Diamond Bank Arab Bangladesh Bank Bank International Indonesia Bank of America Bank of Bahrain & Kuwait Bank of Ceylon Bank of Nova Scotia Bank of Tokyo Mitsubishi UFJ Barclays Bank BNP Paribas Calyon Bank ChinaTrust Commercial Bank Citibank DBS Bank Deutsche Bank
HSBC (Hong Kong & Shanghai Banking Corporation) JPMorgan Chase Bank Krung Thai Bank Mashreq Bank Mizuho Corporate Bank Oman International Bank Shinhan Bank Socit Gnrale Sonali Bank Standard Chartered Bank State Bank of Mauritius
COOPERATIVE BANK IN INDIA

The Cooperative bank is an important constituent of the Indian Financial System, judging by the role assigned to co operative, the expectations the co operative is supposed to fulfill, their number, and the number of offices the cooperative bank operate. Though the co operative movement originated in the West, but the importance of such banks have assumed in India is rarely paralleled anywhere else in the world. The cooperative banks in India plays an important role even today in rural financing. The businesses of cooperative bank in the urban areas also has increased phenomenally in recent years due to the sharp increase in the number of primary co-operative banks. Co operative Banks in India are registered under the Co-operative Societies Act. The
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cooperative bank is also regulated by the RBI. They are governed by the Banking Regulations Act 1949 and Banking Laws (Co-operative Societies) Act, 1965.
RURAL BANKS IN INDIA

Rural banking in India started since the establishment of banking sector in India. Rural Banks in those days mainly focussed upon the agro sector. Regional rural banks in India penetrated every corner of the country and extended a helping hand in the growth process of the country. SBI has 30 Regional Rural Banks in India known as RRBs. The rural banks of SBI is spread in 13 states extending from Kashmir to Karnataka and Himachal Pradesh to North East. The total number of SBIs Regional Rural Banks in India branches is 2349 (16%). Till date in rural banking in India, there are 14,475 rural banks in the country of which 2126 (91%) are located in remote rural areas. Apart from SBI, there are other few banks which functions for the development of the rural areas in India. Few of them are as follows.
Haryana State Cooperative Apex Bank Limited

The Haryana State Cooperative Apex Bank Ltd. commonly called as HARCOBANK plays a vital role in rural banking in the economy of Haryana State and has been providing aids and financing farmers, rural artisans, agricultural labourers, entrepreneurs, etc. in the state and giving service to its depositors.
NABARD
National Bank for Agriculture and Rural Development (NABARD) is a development bank in the sector of Regional Rural Banks in India. It provides and regulates credit and gives service for the promotion and development of rural sectors mainly agriculture, small scale industries, cottage and village industries, handicrafts. It also finance rural crafts and other allied rural economic activities to promote integrated rural development. It helps in securing rural prosperity and its connected matters.
Sindhanur Urban Souharda Co-operative Bank

Sindhanur Urban Souharda Co-operative Bank, popularly known as SUCO BANK is the first of its kind in rural banks of India. The impressive story of its inception is interesting and inspiring for all the youth of this country.
United Bank of India

United Bank of India (UBI) also plays an important role in regional rural banks. It has 15
expanded its branch network in a big way to actively participate in the developmental of the rural and semi-urban areas in conformity with the objectives of nationalisation.
Syndicate Bank
Syndicate Bank was firmly rooted in rural India as rural banking and have a clear vision of future India by understanding the grassroot realities. Its progress has been abreast of the phase of progressive banking in India especially in rural banks.
Fact Files of Banks in India

The first Bank in India to be given an ISO certification. The first Bank in Northern India to get ISO 9002 certification for their selected branches. The first Indian Bank to have been started solely with Indian capital. Canara Bank Punjab and Sind Bank Punjab Bank National
The first among the Private Sector Banks in Kerala to become Scheduled South Indian Bank Bank in 1946 under the RBI act. Indias oldest, largest and the most successful commercial bank offering the State Bank of India widest possible rang of domestic, international and NRI products and services, through its vast network in India and overseas. Indias second largest Private Sector Bank and is now the largest scheduled The Federal Bank Limited commercial bank in India. Bank which started as Private Shareholders Banks, mostly European Imperial Bank of India shareholders. The first Indian Bank to open a branch outside India in London in 1946 and Bank of India, Founded in 1906 in the first to open a branch in continental Europe at Paris in 1974 Mumbai. The oldest Public Sector Bank in India having branches all over India and Allahabad Bank
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serving the customers for the last 132 years. The first Indian Commercial Bank which was wholly owned and managed by Central India Indians. Bank of
INDIAN BANKING INDUSTRY

The Indian banking market is growing at an astonishing rate, with Assets expected to reach US$1 trillion by 2010. An expanding economy, middleclass, and technological innovations are all contributing to this growth. The countrys middle class accounts for over 320 million People. In correlation with the growth of the economy, rising income levels, increased standard of living, and affordability of banking products are promising factors for continued expansion.
The Indian banking Industry is in the middle of an IT revolution, Focusing on the expansion of retail and rural banking. Players are becoming increasingly customer -centric in their approach, which has resulted in innovative methods of offering new banking products and services. Banks are now realizing the importance of being a big playerand are beginning to focus their attention on mergers and acquisitions to take advantage of economies of scale and/or comply with Basel II regulation.Indian banking industry assets are expected to reach US$1 trillion by 2010 and are poised to receive a greater infusion of foreign capital, says Prathima Rajan, analyst in Celent's banking group and author of the report. The banking industry should focus on having a small number of large players that can compete globally rather than having a large number of fragmented players.
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CHAPTER-2 COMPANY PROFILE

HOUSING DEVELOPMENT FINANCE CORPORATION
(HDFC BANK) 2.1) Origin of the Organization:Housing Development Finance Corporation Limited, more popularly known as HDFC Bank Ltd, was established in the year 1994, as a part of the liberalization of the Indian Banking Industry by Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval from RBI, for setting up a bank in the private sector. The bank was incorporated with the name 'HDFC Bank Limited', with its registered office in Mumbai. The following year, it started its operations as a Scheduled Commercial Bank.
HDFC Bank Limited. The Group's principal activities are to provide banking and other financial BANK. The Group operates through four segments: Treasury, Retail Banking, Wholesale Banking and Other Banking Business. The Treasury BANK segment consists of net interest earnings on investments portfolio of the bank and gains or losses on investment operations. The Retail Banking segment serves retail customers through a branch network and other delivery channels. This
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segment raises deposits from customers and makes loans and provides advisory BANK to customers. The Wholesale Banking segment provides loans and transaction BANK to corporate and institutional customers. The Other Banking Operations segment provides BANK relating to credit cards, debit cards, third party product distribution and primary dealership business and other associated costs. The Bank was incorporated on 30th August 1994. A new private sector Bank promoted by housing Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the first of its kind to receive an in-principle approval from the RBI for establishment of a bank in the private sector. Certificate of Commencement of Business was received on 10th October 1994 from RBI. The Bank transacts both traditional commercial banking as well as investment banking. HDFC, the promoter of the bank has entered into an agreement with National Westminster Bank Pc. and its subsidiaries (Nat west Group) for subscribing 20% of the banks issued capital and providing technical assistance in relation to the banks proposed banking business.
2.2) Growth and Development of the Organization: 1994 On 16.1.1995, 90,79,930 No. of equity shares were allotted to Jarrington Pte. Ltd. Another 400,00,000 equity shares were allotted on private placement basis to Natwest Group on 9.5.1995. 500,00,000 shares were allotted to the public on 9.5.95 The Bank opened its first branch in Ramon House at Churchgate, Mumbai on January 16th.
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The Bank has created an efficient operating system using well tested state-of-the-art software. 1995 70 No. of equity shares issued to subscribers to the Memorandum &Articles of Association on 30th August 1994. On the same date 500,00,000 equity shares were allotted to HDFC promoters. 509,20,000 shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees Welfare Trust on 22nd December, 1996 HDFC Bank has entered the banking consortia of over 50 corporate, including some leading multinational companies, flagship companies of local business houses and strong public sector companies. HDFC Bank has set up a state-of-the-art dealing room to handle all transactions possible in Indian financial markets. The Certificates of Deposits were awarded a PP1+ rating which is the highest rating for short term instruments indicating superior capacity for repayment. 2001 The Bank has opened its first branch in Aurangabad. HDFC Standard Life Insurance has entered into a memorandum of understanding with the Chennai-based Indian Bank. The Bank has launched the international Maestro
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debit card in association with Master Card. HDFC Bank will launch its credit card in June through link-ups with MasterCard and Visa.LTtrade.com has entered into a strategic tie-up with HDFC Bank to provide Net banking BANK to online
investors. Standard Chartered Bank, HDFC Bank and Bharat Petroleum Corporation have joined the eCash Forum which has been set up by the Smart Card Forum of India. HDFC Bank has launched a new campaign for its eage savings account. HDFC Bank entered into a strategic tie-up with Tally Solutions Pvt. Ltd. to offer online real time accounting BANK to small and Medium enterprises.
Present HDFC Bank condition:-
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MISSION
World Class Indian Bank Benchmarking against international standards. To build sound customer franchises across distinct businesses Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance VISION STATEMENT OF HDFC BANK The HDFC Bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Banks business philosophy is based on four core values such as: Operational excellence. Customer Focus. Product leadership. People. The objective of the HDFC Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-step window for all his/her requirements. The HDFC Bank plus and the investment advisory services programs have been designed keeping in mind needs of customers who seeks distinct financial solutions, information and advice on various investment avenues.
2.3) Present Status of the Organization:-
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23
24
25
Housing Development Finance Corporation Limited, more popularly known as HDFC Bank Ltd, was established in the year 1994, as a part of the liberalization of the Indian Banking Industry by Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval from RBI, for setting up a bank in the private sector. The bank was incorporated with the name 'HDFC Bank Limited', with
26
its registered office in Mumbai. The following year, it started its operations as a Scheduled Commercial Bank. Today, the bank boasts of as many as 1986 branches and over 5471 ATMs across India. Amalgamation
In 2002, HDFC Bank witnessed its merger with Times Bank Limited (a private sector bank promoted by Bennett, Coleman & Co. Times Group). With this, HDFC and Times became the first two private banks in the New Generation Private Sector Banks to have gone through a merger. In 2008, RBI approved the amalgamation of Centurion Bank of Punjab with HDFC Bank. With this, the Deposits of the merged entity became Rs. 1,22,000 crore, while the Advances were Rs. 89,000 crore and Balance Sheet size was Rs. 1,63,000 crore. Head Office :-
HDFC Bank Ramon House, 169, Backbay Reclamation, H T Parekh Marg, Churchgate Mumbai - 400020 Phone: +91 (22) 66316000, 66636000, 66316060 Fax: +91 (22) 22048834 Website: www.hdfc.com
Tech-Savvy HDFC Bank has always prided itself on a highly automated environment, be it
27
in terms of information technology or communication systems. All the braches of the bank boast of online connectivity with the other, ensuring speedy funds transfer for the clients. At the same time, the bank's branch network and Automated Teller Machines (ATMs) allow multi-branch access to retail clients. The bank makes use of its up-to-date technology, along with market position and expertise, to create a competitive advantage and build market share.
Capital Structure As on 30th June, 2010 the authorized share capital of the Bank is Rs. 550 crore. The paid-up capital as on said date is Rs. 459,69,07,030/- (45,96,90,703 equity shares of Rs. 10/- each). The HDFC Group holds 23.63 % of the Bank's equity and about 17.05 % of the equity is held by the ADS Depository (in respect of the bank's American Depository Shares (ADS) Issue). 27.45% of the equity is held by Foreign Institutional Investors (FIIs) and the Bank has about 4,33,078shareholders. The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.
2.4) Functional Departments of the Organization:The functional departments of the organization consist of the HR department,
the administrative department and the executive department. The HR department of the
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organization consists of the people who employ the Persons who they think would be able to do justice with the job handled. The administrative department of the organization consists of the director and the manager of the organization. They preside the organization and control all the operations of the organization such that the organization could run in a smooth and effective manner. The executive department of the organization consists of the various employees who execute the job undertaken by them. The employees consist of the team leaders, the corporate financial consultants, the telecallers, various staffs and junior staffs who are the main structural framework of the organization. The organization thus runs with the effective coordination of the HR department, the administrative department and the executive department such that the supervisors of the organization preside over the subordinate employees to give them directions about fulfilling their works most efficiently and effectively Technical Consultancy Department: The Technical Consultancy Department is responsible for technical appraisal of industrial projects. The mission of the division is aimed towards the verification of the technical viability of industrial projects and assisting the Funds management in taking the decisions that require technical expertise. Moreover, it is responsible for conducting technical studies and rendering technical consultancy BANK to certain industrial sectors for the purposes of investigating modern technologies and productivity levels for local manufacturing plants. H R Department:-
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HDFC Human Resources department plans and direct for the employee population as well as they are having the following functions as: Hiring Promotions Reassignments Position classification and grading Salary determination Performance appraisal review and processing Personnel data entry and records maintenance Policy development Work permitting immigration visa program Workers compensation
Finance Department:The Finance Manager is responsible for all aspects of the accounting and
financial administration of the HDFC, the supervision of the implementation of the HDFC financial policies, directives and procedures and the initiation of the financial plans within the guidelines of HDFC The department contains several distinct sections,
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each of which is responsible for a proportion of the activities taking place within the finance department.
Marketing Consultancy Department:The Marketing Consultancy Department plays and important role within the Fund as it studies and analyzes marketing information in order to build solid base for management decisions. The division also assists projects sponsors in formulating solid marketing strategies to improve their industries and strengthen their position in the local and international markets.
Research Department:The Research Department is having the capacity to act through four composing units i.e., the market research unit, economic studies unit, and statistical studies unit. It is the mission of the division to provide support BANK for information and consultancy to the senior management and division in the areas of economic, statistical and marketing information and consultancy through data analysis, processing of economic and statistical data, market research studies and publishing related periodical reports.
2.5) Organization Structure and Organization Chart:-
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The organization structure of the company HDFC is such that it comprises of the departments and the employees in the hierarchical order so that they are able to perform their functions and duties smoothly and effectively doing their job in a manner in which it should be done. The organization is headed by the administrative department which coordinates and controls the executive department. The executive department is a link from the top and the bottom comprising of the lower level employees such that they work together to fulfill the common objective of getting business from the persons who get in touch with them and see to it that they are provided with the best of the BANK which constitute giving financial advise to providing Account to the customers. The lower level employees and the corporate financial consultants work together to see to it that the database for providing financial BANK to sufficient number of people is made .They work together to see to it that this database is followed and worked upon such that more and more number of people get themselves avail the financial BANK of the organization. Team leaders who form the part of the administrative department of the Organization make sure that the clients that turn up for the financial BANK are dealt with most efficiently and effectively.
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The organizational structure is well planned out and it follows a simple format which is follows:
Organization Chart:-
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PRODUCTS AND SERVICES

PERSONAL BANKING
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Loan Product
Auto loan Loan against security Loan against property Personal loan Credit card 2- wheeler loan Commercial vehicles finance Home loans Retail business banking Tractor loan Working capital finance Construction Equipment finance Health care finance Education loan Gold loan
Deposit Product
Savings A/C Current A/C Fixed Deposits Demat A/C Safe Deposit Lockers
Investment & Insurance

Mutual Funds Bonds Knowledge Centre Insurance General And Health Insurance Equity And Derivatives Mudra Gold Bar
Cards
Credit Card Debit Card Prepaid Card
Payment Services
Net Safe Merchant Prepaid Refill Bill Pay Visa Bill Pay InstaPay Direct Pay VisaMoney Transfers E-Monies Electronic Funds Transfer Online Payment Of Direct Tax
Access To Bank
Net Banking One View InstaAlert Mobile Banking ATM Phone Banking Email Statements Branch Network
-------------------------------Forex services ------------------------------- Product And Services Trade Services Forex Service Branch Locater RBI Guidelines
WHOLESALE BANKING
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Corporate
Small and Medium Enterprises

Funded Services Non Funded Services Specialized Services Value Added Services Internet Banking
Financial Institutions and Trusts BANKS

Clearing Sub-Membership RTGS Sub-Membership Fund Transfer ATM Tie- Ups Corporate Salary A/C Tax Collection
Funded Services Non Funded Services Value Added Services Internet Banking
Financial Institutions Mutual Funds Stock Brockers Insurance Companies Commodities Business Trusts
NRI SERVICES
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Accounts & Deposits

Rupee Saving A/C Rupee Current A/C Rupee Fixed Deposits Foreign Currency Deposits Accounts For Returning Indians
Remittances
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Investment & Insurances

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Loans
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Payment Services
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PRODUCTS
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HDFC Bank offers wide variety of Deposit Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, HDFC Bank brings banking at your doorstep. Select any of its deposit products and provide your details online and their representative will contact you for Account Opening.
SAVING ACCOUNTS
HDFC Bank offers customers a power packed Savings Account with a host of convenient features and banking channels to transact through. So now customers can bank at their convenience, without the stress of waiting in queues.
Special Savings Account:

The Special Savings Account has been designed keeping in mind the specific needs of organizations such as Trusts, Associations, Societies, Councils, Clubs etc. It provides organizations solutions with added value and is ideal for tax exempted entities.
Senior citizens savings account

HDFC Bank appreciates your needs and endeavors, which is why, they present an account especially dedicated to customer, which like a dutiful child will help you fulfill your needs in the best manner possible.
Kids advantage Account :

Start saving for your child today and secure his/her future a sentence tells by the Hdfc bank. Open a Savings Account and transfer money every month into customers Kids Advantage Account and watch the savings grow as customers child grows. The accumulated savings in the Kids Advantage Account can over the years help in meeting customer child's needs.
Main features and benefits of this account are as follow:-
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For their Growing Needs Free Education Insurance cover of Rs. 1, 00,000/- in the event of death of the parent / guardian through vehicular accident by road, rail or air to safeguard the future of your child. ATM/International Debit Card will be issued for children between 7-18 years of age in the child's name with your permission. The amount your child is able to withdraw is Rs. 2,500/- at ATMs or spend Rs. 2,500/- at merchant locations. Free cash withdrawals on any other Bank's ATM* 1 free Personalised cheque book for your child. Monitor the transactions of your child's account with the free quarterly physical statement of account or free monthly Email Statement of account Free Net Banking for you to monitor your child's account. Free SMS/Email alerts informing you about the account transactions.
For their Secured Future Standing Instruction to transfer any amount from your account to your Kid's Advantage Account every month (Minimum value = Rs. 1,000/- & Minimum tenure = 1 year) (Mandatory). Once the balance in the Kid's Advantage Account reaches/exceeds Rs. 35,000/-, the amount in excess of Rs. 25,000/- will automatically be transferred into a Fixed Deposit for 1 year 1 day, in your child's name, by signing in for our sweep-out facility. You can also opt for systematic investments in mutual funds from the Kid's Advantage Account in your child's name.
Salary Account
In this account customer can get salary from where he/she doing such job and organization or company at
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where the customer of the bank in doing job deposit their salary in to the salary account a person can get salary. There are various kinds of saving accounts in the HDFC Bank like: Pay roll account. Classic salary account. Regular salary account. Premium salary account. Defense salary account. No frills salary account. Reimbursement salary account.
Current Accounts: HDFC Bank Current Account gives the power of intercity banking with a single account and access to more than cities. From special cheques that get treated at par with local ones in any city where branch, faster collection of outstation cheques (payable at branch locations), free account to account funds transfer between HDFC Bank accounts to Free inter-city clearing of up to 100 lakhs per month, banks priority services have become the benchmark for banking efficiency. Now, with an HDFC Bank Current Account, experience the freedom of multi-city banking. Person can have the power of multi-location access to his account from any of our 761 branches in 327 cities. Not only that, he can do most of his banking transactions from the comfort of his office or home without stepping out. There are various kinds of current account in this bank like: -
Plus current account
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HDFC Bank plus Current Account gives the power of inter-city banking with a single account and access to more than cities. Plus Current Account requires maintaining an average quarterly balance of Rs. 100,000.
Trade current account

In today's changing business requirements, you need to transfer funds across cities, and time is of the essence. HDFC Bank Trade Current Account gives power of inter-city banking with a single account. From special cheques that get treated at par with local ones in any city where bank have a branch, to free account to account funds transfer between HDFC Bank accounts, to free inter-city clearing of up to 50 lacs per month, banks priority services have become the benchmark for banking efficiency. Trade Current Account requires maintaining an average quarterly balance of Rs. 40,000.
Premium current account

Business needs a partner who can manage finances while concentrate on growing business. Form this account customer can avail benefits of inter-city banking account that requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility & FREE inter-city clearing transactions across our network up to Rs.25 Lacs per month. A Current Account with the benefits of accessing account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM.
Regular current account
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A Current account is ideal for carrying out day-to-day business transactions. With the HDFC Bank Regular Current Account, customer can access account anytime, anywhere, pay using payable at par cheques or deposit cheque at any HDFC bank branch. It also facilitates FREE NEFT transactions & FREE RTGS collections for faster collections in account. Regular Current Account requires to maintain an average quarterly balance of only Rs. 10,000. With a vast network of branches in cities all over the country, and access to a multitude of ATM's, customer can keep track of all transactions anytime.
Reimbursement Current Account

No more paperwork, no more receipts to keep track of - a hassle-free account that allows deposit the reimbursements receive from company/organization on a monthly basis. To open this account a person has to follow these processes: Procure an Account Opening Document (AOD) from HDFC Bank. (If person has just joined, first request to company to open up a Salary Account for particular person). Mention Salary Account number and Debit Card number on the AOD so that Debit card can be linked to both, Salary Account as well as new Reimbursement Account. Request company to directly credit cash payments to the Reimbursement Account.
RFC Domestic Account

Full name of this account is Resident foreign currency account. Have you accumulated foreign currency from traveling abroad frequently? Received gifts from relatives in foreign currency? Or earned it by any other means as approved by the Reserve Bank of India?
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If so, open Resident Foreign Currency Domestic Account and manage foreign currency efficiently. Person can choose to set up your account either in US Dollar, Great Britain Pound or Euro. To open this accounts a person as to follow this process: Choose the currency in which person wish to operate. Open account with an initial amount as per the following-US Dollar = 250 Great Britain Pound = 200 Euro = 250 and maintain an Average Quarterly Balance of the same amount.
Flexi current account

Tired of static transaction limits during peak seasons? HDFC Bank Flexi Current Account is the answer to changing banking needs during peak seasons. With HDFC Bank Flexi Current Account Cash Deposit and Anywhere Transaction limits are a multiple of the balance you maintain in Current Account. So, during peak seasons, customer get the benefit of higher transaction limits due to the higher average balances maintained in account. Whats more, during lean seasons, person need not worry about maintaining huge balances to enjoy high transaction limits, which person anyway may not need. Flexi Current Account requires maintaining a minimum Average Monthly Balance (AMB) of just Rs. 75,000.
Apex current account

The top position is always the desirable position. With the Apex current account, take business to a new high. On maintaining an average quarterly balance of Rs. 10 lacs, this account makes sure person make the most of every business opportunities coming his way. Unlimited, free, anywhere Banking experience at the APEX is reserved for person who joints this.
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Max current account

Maximum benefits and minimum hassles for customer with Max Current Account with a Rs. 5 lacs average quarterly balance requirement, bank present to world of privileges that helps business expand and grow. Features like maximum free transaction limits including other beneficial features on this current account truly enhances business potential to the Maximum.
Fixed deposits:
Long-term investments form the chunk of everybody's future plans. An alternative to simply applying for loans, fixed deposits allow to borrow from own funds for a limited period, thus fulfilling needs as well as keeping savings secure. People can invest his/her money into either in security market or gold or mutual fund or into a fix deposits. People always go to that way where he/she can get more benefits and minimum risks. So, for this purpose he has a better chance to deposits money in to the fix deposit. If people believe in long-term investments and wish to earn higher interests on his/her savings, now is the time to invest money in HDFC bank Fixed Deposit. Get up to 9.75% on HDFC Bank Fixed Deposit with an additional 0.50% for Senior Citizens. What's more NO PENALTY if withdraw part of the FD in times of need. Flexibility, Security and High Returns all bundled into one offering. Regular fix deposit
As per the rules and regulation of the bank a person can deposit their money in to a fix deposit in the bank and can get the benefits of these facilities.
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Five year tax saving fix deposit
In 2006, it was announced for the first time that Bank fixed deposits booked by an Individual/HUF for 5 years & up to Rs. 1,00,000/- will be allowed exemption under Sec 80C of the Income Tax Act,1961 subject to necessary declarations taken from the Customer.
Supper saver facility
Customer can enjoy a high rate of interest along with the liquidity of a Savings Account by opting for a Super Saver Facility on his or her savings account. Avail of an overdraft facility of up to 75% of the value of his or her Fixed Deposit. Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of your Fixed Deposits? Then what you need is a Sweep-In Facility on savings account. Link Fixed Deposit to Savings or Current Account and use it to fall back on in case of emergencies. A deficit in Savings or Current Account is taken care of by using up an exact value from Fixed Deposit. Since deposits are broken down in units of Re 1/-, customer will lose interest only for the actual amount that has been withdrawn.
Recurring Deposits:
HDFC Bank Recurring Deposits are an ideal way to invest small amounts of money every month and end up with a large kitty on maturity. High recurring billing and recurring payments can be a drain on your finances and hence large investments may seem a plan away. Recurring deposits aims to encourage savings without putting any stress on customers finances by making them to put a lump sum amount in fixed deposit in one go. The recurring deposit also attracts high rate of return that are identical to the fixed deposit rates and most importantly no TDS is applicable in it .the minimum balance of deposit is of Rs.500 and thereafter in multiples of Rs.100 the minimum period is 6 months and thereafter in multiples of 3 months, nomination facility is also available.
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Security Deposits:
A few Corporate stipulate to their new employees to provide Security Deposit to reduce attrition. HDFC Banks proposal for the employee is to keep the Security Deposit in the form of a Fixed Deposit (FD) with the Bank. The employee cannot withdraw such FDs without the consent of the company and the company has the right to withdraw the FD in the event of employee leaving the organization before a certain stipulated period.
HDFC Bank Tax-Saver Fixed Deposit

HDFC Banks Tax-Saver Fixed Deposit enables you to save tax and earn high returns. A dual benefit option structured to maximize your advantage. HDFC Banks Tax Saver FD is the perfect solution for your investment needs.
EEFC Account
Indian exports have surged over the last decade owing to an unprecedented boom in sectors like software, biotechnology, gems, jewellery, textiles etc. As a result of this, the volume of inward remittances has also increased significantly. To shield the firms engaged in regular export and import from the exchange rate fluctuations RBI has allowed parking of foreign currency by exporters in an account designated as Exchange Earners Foreign Currency Account (EEFC). EEFC accounts are Current Accounts held in foreign currency with authorized dealers of foreign exchange in the country.
Resident Foreign Currency (Domestic) Account

Do you want to save money while buying foreign currency for traveling abroad? You can buy travelers cheque, foreign currency in cash and foreign currency demand draft for your expenses overseas. If you are a frequent traveller, you may not want to go through the hassles of buying foreign currency every time you travel abroad. The Reserve Bank of India has now made it easier for you to access foreign currency by permitting a foreign currency account (domestic) for resident Indians. In line with RBI guidelines, HDFC Bank has come up with a scheme that helps you get rid of all your forex worries. You can park your foreign currency in HDFC Bank under RFC (D) account. Noninterest bearing Resident Foreign Currency (D) (RFC (D)) with HDFC Bank can be maintained in four major currencies (USD, EURO, GBP and Japanese Yen)
PRIVILEGE BANKING:
Privilege banking service ensures preferential treatment to its customers.
Silver privilege A/c
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Waiver of multi-city cheque book usage up to Rs. 1,00,000 per month. Waiver of DD/PO charges for upto Rs.50,000 per day. Preferential rates of gold coins,deposits lockesr &foreign exchange. Quarterly average balance requirement of Rs.25000.
Gold privilege A/c

Priority processing at all HDFC Bank branches and customer care. Free usage of payable -at-par chequebook. Free international gold debit card with higher daily withdrawal and spend limit. Waiver of DD/PO charges for up to Rs.100,000 per day. Free anywhere banking facility. Prefrential rates for gold coins,deposit lockers and foreign exchange. Quarterly Average Balance(QAB) requirement of Rs.50000.
Titanium privilege A/c

Branch relationship manager supported with phone banking relationship manager. Priority processing at HDFC Bank brancghes and customer care. Free international titanium debit card with higher daily withdrawal and spend limit. Free anywhere banking facility. Free usage of multy-city cheque book. Free physical monthly account statement. Complete waiver on DD/PO charges. Preferential rates for gol coins,deposit lockers and foreign exchange. Quarterly average balance (QAB)requirement of Rs.75000 and Total Relationship Value(TRV)of Rs. 5,00,000.
Family banking:
Superior product benefits of privilige banking,wealth management and global private client(GPC) available to all the members of your family while the required minimum balance can be maintained in any of the accounts. Access to superior benefits for the entire family. Flexibility to maintain balances across account. Lower minimum balance requirement at individual customer level. Single family bank convenience for the entire family and easier funds management.
Outward Remittance:
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Send money to your loved ones abroad

HDFC Bank offers you a simple way to send money outside India. Our Outward Remittance facilities make remitting money abroad quick, and reliable. HDFC Banks Outward Remittance is the solution for your all your needs. Be it money for education, gift money or maintenance for loved ones or donation for a cause. Our extensive network gives us reach to most parts of the world.
Advantage Deposit
Advantage Deposit is a combination of fixed deposit and mutual fund investment, offering you the safety of a fixed deposit and the returns of an equity fund. Advantage Deposit counters equity-market fluctuations through Systematic Investment Plans.

Combination of a Fixed Deposit (with monthly interest payout) and Systematic Investment Plan (SIP) of a Mutual Fund. Re-investment of monthly interest payout of Fixed Deposit into systematic investment plan of Mutual Fund. Automatic debits to account through Standing Instruction / ECS debit mandate.
LOANS
HOME LOAN
Interest rates on home loans have come down considerably in the last few years. Individuals who opted for housing loans in the years gone by, are still servicing them at 17% to 21% per annum. Quite a price to pay, since one can get a loan today for around 12% per annum. In such a case, you can opt for a balance transfer. Under this scheme, customers can replace their existing old high interest loan by a cheaper (equal to applicable current rates) loan. HDFC Home Finance will not only finance the balance amount of outstanding loan but also your prepayment charges to the old housing finance company. The result: A lower EMI with the same tenure . A reduced tenure with the same EMI. A reduced tenure and EMI . The same EMI and tenure but an additional amount as a loan.
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PERSONAL LOANS
HDFC Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation you can now secure a loan for an amount up to Rs. 15 lakhs. Loans for salaried & self employed individuals. Loans are available from Rs. 20,000 to Rs. 15 Lakhs. Repayment tenures from 12 - 60 months. No Security,Collateral or Guarantors required. Loans can be used for any purpose with no questions asked regarding the end use of the loan. A balance transfer facility available for those who want to retire any higher debt. All loan repayments are done via equated monthly instalments (EMI).
CAR LOAN
The NO. 1 financier for car loans in the country. Network of more than 1500 channel partners in over 780 locations. Tie-ups with all leading automobile manufacturers to ensure the best deals. Flexible schemes & quick processing. Hassle-free application process on the click of a mouse.
COMMERCIAL VEHICLE LOAN

Reaches you through more than 700 locations across the country. Range of products under one umbrella. Funding of various products like HCVs, Buses, MCVs, LCVs, 3 wheelers & used vehicle. Range of services on existing loans & extended products like funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Xtend product, working capital loans & other banking products.. Preferred financier status with most of the leading manufacturers. Simple documentation.
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Quick turn around time. Flexible financing solutions to meet the individual requirement.
TWO WHEELER LOANS:

"Zoom" away in your favourite two wheeler. HDFC provides attractive schemes at competitive interest rates. Finance facility available for all two wheelers ranging from mopeds to motor bikes. Now avail Finance upto 90%* of the On Road Cost of the vehicle, repayable in convenient tenure options ranging from 6
months to 36 months*. Ride Easy Pay Easy with HDFC Bank Two Wheeler Loans. In an unlikely case of your not meeting our norms NO PROBLEM - you can still avail our loan, any blood relative can be your co-applicant. Existing HDFC Bank Customers ride away on your favourite Two Wheeler by availing Loan On Phone*-- a facility to get an instant loan over the phone!! Apply for loan online, call or through sms.
FARM EQUIPMENT LOANS:

HDFC is the preferred financier for almost all leading tractor manufacturers in the country. HDFC finances farm equipments in over 381 locations spread across the country. Provides fast processing of files with easy documentation. Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year to 6 years.
CONSTRUCTION EQUIPMENT LOAN

Having funded infrastructure for over 4 decades, HDFC understands the need of the customers better. HDFC Bank offers attractive financial packages through their excellent distribution network. The products are customised for new entrepreneur to large business houses. HDFC has tie-up with leading construction equipment manufacturers for wide range of products. The Bank take over existing high cost loans at competitive terms resulting in huge savings and is quick in processing due to easy formalities and one time sanction of loans for disbursement over a period of time.
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OFFICE EQUIPMENT LOAN:

Minimum documentation required . Doorstep Service. Competitive Interest rates. Flexible repayment structure. Hassle-free application process with the click of a mouse. Details on your application status online.
MEDICAL EQUIPMENT LOAN:

Professional doctors are aware of the distinct advantages that the latest medical equipment can give their patients. HDFC Bank Medical Equipment Loans supports professionals in their effort to give the best to their patients. It's our humble way of being involved in a noble profession. Loans are offered for: Purchase of New equipments. Takeover of Existing loans.
Our Key features are: Doorstep Service. Funding in more than 150 locations across the country. The bank provides Competitive interest rates. HDFC also offers flexible repayment structure.
LOAN AGAINST SECURITIES

Loans against Securities enables customers to obtain loans against their securities. So they get instant liquidity without having to sell their securities. All customers have to do is pledge your securities in favour of HDFC Bank The Bank will then grant them an overdraft facility upto a value determined on the basis of the securities pledged by them. A current account will be opened and customer can withdraw money as and when they require. Interest will be charged only on the amount withdrawn and for the time span utilised. HDFC offer loans against: Demat Shares RBI Relief Bonds Mutual Funds Units India Millennium Deposits (IMDs) HDFC Bank Bonds Life Insurance Policies (Single Premium)
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CREDIT CARDS:
HDFC Bank Credit Cards give you the facility of cash, convenience and a range of benefits, anywhere in the world. These benefits range from life timefree cards, Insurance benefits, global emergency assistance service,discounts, utility payments, travel discounts and much more.
DEBIT CARDS:
The HDFC Bank Debit Card is a revolutionary form of cash that allows customers to access their bank account around the clock, around the world.The HDFC Bank Debit Card can be used for shopping at more than 100,000 merchants in India and 13 million merchants worldwide.
TRAVEL CARD:
Presenting HDFC Bank Travel Card. The Hassle Free way to Travel the world. Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security and convenience; take HDFC Bank Travel Card. Issued in duplicate. Offers the Pin based security. Has the convenience of usage of Credit or Debit card.
PRE PAID CARDS:

HDFC Bank brings to you a complete bouquet of pre-paid cards providing payment solutions at your fingertips. HDFC Bank prepaid cards are a safe &convenient way for associate payments, disbursements, gifting & small ticket transactions. Pre-paid cards
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are available on a VISA platform thus providing accessibility to over one lakh merchant establishments & cash withdrawal from all VISA ATMs in India.
INVESTMENTS
HDFC Bank cares about all needs. Along with Deposit products and Loan offerings, HDFC Bank assists people to manage their finances by providing various investment options ranging from HDFC Bank Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in Pure Gold. HDFC Bank facilitates following investment products:

HDFC Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporate Investment in "Pure Gold" Foreign Exchange Services Senior Citizens Savings Scheme, 2004
Customers can invest in above products through any of HDFC bank branches. For select products HDFC Bank also provides the ease of investing through electronic channels like ATMs and Internet (HDFCdirect.com)
INVESMENT AND INSURANCE

Nowadays a ward investment is becoming more popular. Person invest their money in to various schemes or in to the gold or share market etc. but some time he is in to the difficult situation, for that bank help person invest wisely through financial and investment services. Types of investment: Mutual Funds Invest through the Mutual Fund route to meet varied investment objectives. Insurance
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Traditional Plans HDFC children's PLAN. HDFC Money Back Plan. HDFC Savings Assurance Plan. HDFC Assurance Plan. HDFC Term Assurance Plan. HDFC Loan Cover Term Assurance Plan. HDFC Endowment Assurance Plan. HDFC Single Premium Whole of Life Insurance
Unit Linked Plans HDFC Unit Linked Young Star Plus II. HDFC Unit Linked Young Star Suvidha. HDFC Unit Linked Young Star Suvidha Plus HDFC Unit Linked Pension. HDFC Unit Linked Pension Plus. HDFC Unit Linked Endowment Plus II. HDFC Unit Linked Endowment Suvidha. HDFC Unit Linked Endowment Suvidha HDFC Unit Linked Enhanced Life Protection
GENERAL AND HEALTH INSURANCE Complete protection for business, health, travel & more. Bonds A secure investment avenue giving stable returns with tax benefits. Financial Planning Start Now Plan investments to meet financial goals Knowledge Centre Profit from research and make informed investment decisions. Equities & Derivatives Leverage banks vast information repository and transact online.
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PRIVATE BANKING
Benefits:
Comprehensive range of products and services -Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima, Current Accounts, -Resident Foreign Currency (Domestic) Accounts etc. -Asset Products- Home Loans, Car & Personal Loans, Loan Against Securities etc. -Investments- Government of India Bonds, Mutual Funds, Capital Gain Bond etc. -Insurance -Web Trade and Demat Accounts -Gold Coins & Bureau de Change -International Debit and Credit cards -And many more.... Exclusivity and Convenience -Dedicated Officer -Separate interaction area in the branch -Anywhere Banking facility -Exclusive Phone Banking service -Competitive Pricing -Reduced rate 44ts for products and services -Several Complimentary Offers -Value-linked benefits Competitive Pricing -Reduced rates for products and services -Several Complimentary Offers -Value-linked benefits
SERVICES
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INVESTMENT SERVICES
DematServices
A Demat Account allows employees transact in shares instantaneously in a safe and secure manner.
ReliefBonds/MutualFunds/Insurance
Salary Account customers can now invest in Government of India relief and savings bonds, a basket of mutual funds, foreign exchange facilities and Insurance products through HDFC Bank.
GoldCoin
Employees can buy 24 karats Pure Gold, which HDFC Bank brings to you. Each coin comes to you straight from Switzerland. Refined to 99.99% fine gold and sealed with a unique Certificate of Euthenics- guaranteeing you its purity.
FOREX SERVICES
HDFC Bank's Foreign Exchange Services will help you organize your foreign exchange in the most hassle free manner. Whether its Foreign Currency, Travelers Cheques or Travel Card, HDFC Bank Foreign Exchange Services is a one-stop solution to your foreign exchange requirement.
NRI SERVICES
Wherever people may be, in India or abroad, HDFC Bank has created a wide range of products and services that provide customers complete financial solutions. Helping them to make the right decisions at the right time and can be rest assured that they are in the safe and trustworthy hands of HDFC bank. Deposit Products:
1. NRE Account: An NRI can open a Non-Resident External Account(NRE Account)with any
bank in India. The account not only lets customers manage their money that they earn in India (as permitted by FEMA Regulations) but also of the money earned abroad. The money in the account and the interest earned on it can be sent back outside India without any authorization from RBI. The Account can be opened and funded in any permissible currency, and is later converted into Indian Rupees. This Account offers dual benefits of high returns as offered by the fixed deposits and liquidity as offered by the savings account. The Account helps customers take care of all their financial needs, quickly and conveniently. In addition to attractive rupee interest rates customers get free money transfers, easy access for the customer as well as for his/her family back in India, and a free mandate card for the loved ones in India. 2 . NRO Account: The Non-Resident Ordinary Account (NRO Account) allows customers to hold the money they have earned in India such as rent, dividends, pensions etc. They can open the
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account and can fund it in any permissible currency and is later converted into Indian Rupees. NRO account offers attractive exchange rates upon conversion of foreign currency into Indian Rupees. This account to offers high returns and liquidity. However, the interest earned on the principal amount in the account can be sent back after the deductions of tax in India. 3. FCNR Account: A Foreign Currency Non Resident Account (FCNR Account) allows customers to maintain funds as Term Deposits in various foreign currencies, thereby guarding customers against fluctuating exchange rates. Under this account both the principal amount and the interest can be sent back fully, and are taxable in India. The tenures range from 12 to 36 month 4. RFC Account: By opening a Resident Foreign Currency Account (RFC Account) customers can maintain funds as Term deposits in various foreign currencies even after they have returned to India. Both the principal and the interest can be remitted outside India. The tenures range from 1month to 36months.
Advisory Services
Private Equity Placement HDFC Bank's Small Enterprises Group's (SEG) Investment Banking team is dedicated to provide you niche and exclusive investment banking services. The HDFC Bank Edge
CAPITAL RISING:At times for a growing company, the amount of capital that a promoter can infuse in the business becomes limited. Businesses can be self sufficient for capital needs in their nascent and initial growth phases. However to meet expansion and growth plans, external capital is imperative. We at HDFC Bank, with our lending experience, fully understand this and help clients raise equity to fund growth. We have developed a strong network of domestic and international investors who are keen to partner with such success stories in India and these players solicit our advice for investing into such companies. BUY AND SELL SIDE ADVISORY:Inorganically adding growth to a business or hiving off non-core activities or opportunity to realize right value for the business created or an instance of taking a company on a bigger scale are the ways to strategize today. We at HDFC Bank provide assistance on both buy side and sell side transaction. With a large client franchise built, more than 10,000 asset clients and international linkages in developed economies, HDFC Bank can bring in the best synergy partner to conclude a sell side or buy side advisory assignment. SPECIAL SITUATION ANALYSIS:Backed by institutional legacy, in-depth understanding and linkages with key stakeholders in the process of turnaround, HDFC Bank's Investment Banking team can design solutions for special situations like CDR, BIFR, OTS, etc. Count on us to turn around the capital structure of your company and bring in additional capital for growth.
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Online Services
HDFC Bank provides a variety of online services. Now there is no need of walking up to the bank branch, every time you need to do your banking. As you can do a lot of it online. From paying your bills to transferring funds, booking your rail/air tickets, shopping, sending a money order and doing lots more.
PAYMENT SERVICE
Nowadays life of a person become very stressful and he/she becoming busy with their own business, but they have to payment for something so for that reason banks payment services become started. With HDFC Bank's payment services, person can bid goodbye to queues and paper work. Banks range of payment options make it easy for pay for a variety of utilities and services.
VERIFIED BY VISA:Do you want to be worry free for your online purchases. Now you can shop securely online with your existing Visa Debit/Credit card.
PREPAID MOBILE REFILL:you can now recharge your
If you are an HDFC Bank Account holder, Mobile Phone with this service.
Prepaid
BILL PAY:
Pay your telephone, electricity and mobile phone bills at your convenience. Through the Internet, ATMs, your mobile phone and telephone - with Bill Pay, our comprehensive bill payments solution.
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VISA BILL PAY:Pay your utility bills from the comfort of your home! Pay using your HDFC Bank Visa credit card and forget long queue and late payments forever
PAY NOW:Use your HDFC Bank Credit Card to pay your utility bills online, make subscriptions and donations; no registration required. Enjoy credit free period and reward points as per your credit card features. INSTA PAY:Pay your bills, make donations and subscribe to magazines without going through the hassles of any registration.
DIRECT PAY:Shop or Pay bills online without cash or card. Debit your account directly with our Direct Pay service! VISA MONEY TRANSFER:Transfer funds to any Visa Card (debit or credit) within India at your own convenience through HDFC Bank's Net Banking facility. e-Monies National Electronic Funds Transfer
Transfer funds from your account to other Bank accounts across India - FREE of cost. Online Payment of Excise & Service Tax
Make your Excise and Service Tax payments at your own convenience through HDFC Bank's Net Banking facility.
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CAPITAL STRUCTURE:The authorized capital of HDFC bank is Rs. 45000 Lakhs. The issued, subscribed and paid-up capital is divided into 836, 46 lacks equity shares @ Rs.10/- each.
TIMES BANKS AMALGAMATION:In a mile stone transaction in Indian banking industry, Times bank limited (another new private sector bank promoted by Bennett, Coleman & Co. times group) was merged with HDFC bank ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the share holders of both banks and Reserve bank of India.
DISTRIBUTION NETWORK HDFC bank has its Headquarters in Mumbai. The bank at present has an enviable network of 535branches spread over 312 cities across the country. All branches are linked on an online real time basis. Customer in 189 locations is also serviced through phone banking. The banks expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loans products. Being a clearing settlement bank to various leading stock exchanges, the bank has branches in centers where the NSE/BSE has a strong and active member base. The bank also have a network of 1323ATM's across there cities.
TECHNOLOGY HDFC bank operates in a highly automated environment in terms of information technology and communication systems. The entire bank's branches have connectivity which enables the bank to offer speedy funds transfer facility to its customers. Multi
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branch access is also provided to retail customers through the branch network and automated teller machines (ATMs)
The bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world class bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web enabling its core business. In each office its business, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.
BUSINESS PROFILE HDFC Bank caters to wide range of banking services covering both commercial and investment banking on the wholesale side and transactional branch banking on the retail side. The bank three key business areas
1.
WHOLESALE BANKING SERVICES The Bank's target is primary large blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, emerging mid sized corporate. For these corporate the Bank provides a wide range of commercial and transactional Banking services including working capital finance trade services, transactional services, cash management etc. The Bank is also a leading provider of structure solution which combine cash management services with vendors and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery service levels and strong customer orientation, the Bank has made significant in roads into the Banking consortia of a number of leading India corporate including Multinationals, Companies from the domestic business house and prime public sector
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companies. It is recognized as a leading provider of cash management and transactional Banking solutions to corporate customers, Mutual Funds, Stock Exchange Members and Bank.
2.
RETAIL BANKING SERVICES: The objective of retail bank is to provide its target market customer a full range of financial products and banking service, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class services and delivered to the customers through the growing branch network as well as though alternative delivery channels like ATMs, phone banking, net banking and mobile banking. The HDFC bank preferred programs for high net worth individuals, the HDFC bank plus and the investment advisory services program have been designed keeping in mind heads of customers who seek distinct financial solutions information and advice on various investment avenues. The also had a wide array of retail ban products including auto loans, loans against marketable securities, personal loans and loans for two wheelers. It is also a leading provider of depository service to retail customers offering customers the facility to hold their investments in electronic form. HDFC Bank was the first bank in India to launch an international debit card in association with VISA ( Visa election) and issue the master card Maestro debit card as well. The debit card allows the use to directly debit his account at the point of purchase at a merchant establishment, in India and overseas. The bank launch its credit card in association with VISA in November 2002. The bank is also one of the leading players in the "merchant acquiring" business with 26,400 point of sale (pos) terminals for debit/credit cards acceptance at merchant establishments. The bank is well positioned as a leader in various net based B2C opportunities including a wide range of interest banking services for fixed deposit, loans, bill payments etc.
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3.
TREASURY OPERATIONS Within this business the bank has three main product areas foreign exchange and derivative, local currency, money market & debt securities and equities. With the liberalization of the financial market in India, corporate need more sophisticated risk management information advice and product structure. These and find pricing on various treasury product are provided through the bank treasury team.
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BOARD OF DIRECTOR Mr. Jagdish kapoor, (Chairman) Mr. Aditya Puri, (Managing Director) Mr. Keki Mistry Dr. Venkat Rao Gadwal Dr. Vineet Jain Mrs. Renu Karnad Mr. Arvind Pande Mr. Ranjan Kapoor (Resigned w.e.f. 29th March, 2006) Mr. Bobby Parikh (w.e.f. Jan. 9, 2004) Mr. Ashim Samanta VICE PRESIDENT AND COMPANY SECRETARY Mr. Sanjany Dongre AUDITOR M/s P.C Hansotia & Co. Chartered Accountant REGISTERED OFFICE HDFC BANK HOUSE Senapati Bapat Mart, Lower Parel, Mumbai Tel. No. 40013 66521000
Fax No.24960737 Website : www. hdfcbank.com
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SWOT ANALYSIS STRENGHTS: * It has an extensive distribution network comprising of 319 branches in 166 cities & one international office in Dubai this provides a competitive edge over the competitions. * * * The Bank has a strong retail depository base & has more than million customers. Bank boasts of a strong brand equity. ISO 9001 certification for its depository & custody operations & for its backend processing of retail operation & direct banking operations. * * The bank has a near competitive edge in area of operations. The bank has a market leader in cash settlement service for the major stock exchanges in its country. * * HDFC Bank is one of the largest private sector banks working in India. It has a highly automated environment in terms of information technology & communication system. * * Infrastructure is best. It has many innovative products like kids Advantage scheme, NRI services.
WEAKNESS: * * Account opening and delivery of cheque book take comparatively more time. Lack of availability of different credit products like CC Limit, Bill discounting facilities.
OPPORTUNITY: * * * Branch expansion Door step services Greater liberalization in foreign ownership via FDI in Indian Pvt. Sector Banks.
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* *
CC/ OF Facilities. Infrastructure improvements & better systems for trading & settlement in the govt. securities & foreign exchange markets.
THREATS: * The bank has started facing competition from players like SBI, PNB Bank in the finance market itself. This reduces the profit margins in the future. * Some Pvt. Banks have 7 days banking.
AWARDS & ACCOLADES IN 2010 Best CFO in the financial sector for 2010 by ICAI. (Feb '11) Mr. VS Rangan, Executive Director , HDFC has been awarded the "Best CFO in the financial sector" for 2010 by ICAI. Verve Power List 2010 (June '10)Ms. Renu Sud Karnad featured in Verve magazine's list of 50 power women. Finance Asias List of Asia's Best Managed Companies (April '10) HDFC featured in FinanceAsia magazine's list of Asia's Best Managed Companies. ET - Corporate Dossier List of India Inc's Most Powerful Women leaders (Apr '10)Ms. Renu Sud Karnad featured among the list of top 15 powerful women CEOs. Reader's Digest - India's Most Trusted 2009 (Mar '10)Mr. Deepak Parekh voted among India's Most Trusted by people across India in a poll conducted by Reader's Digest on a list of 100 public figures. India Today Power List 2010 (Mar '10)Mr. Deepak Parekh featured in India Today's list of 50 Power People. Times of India - Crest List of 100 Powerful Women (Mar '10)Ms. Renu Sud Karnad featured in the business category among the List of 100 Powerful Women by TOI - Crest. Dun & Bradstreet - Rolta Corporate Awards 2009 (Mar '10)HDFC selected for the fourth consecutive year as the 'Top Indian Company' for the 'Financial Institutions/Non-Banking Financial Companies/Financial Services' sector at the Dun & Bradstreet - Rolta Corporate Awards 2009. Institute of Chartered Accountants in England and Wales (ICAEW) Award (Feb '10)Mr. Deepak Parekh pronounced as the first international recipient of the 'Outstanding Achievement Award' by ICAEW.
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CHAPTER-4 RESEARCH METHODOLOGY

The procedure adopted for conducting the research requires a lot of attention as it has direct bearing on accuracy, reliability and adequacy of results obtained. It is due to this reason that research methodology, which we used at the time of conducting the research, needs to be elaborated upon. It may be understood as a science of studying how research is done scientifically. So, the research methodology not only talks about the research methods but also considers the logic behind the method used in the context of the research study. Research Methodology is a way to systematically study and solve the research problems. If a researcher wants to claim his study as a good study, he must clearly state the methodology adapted in conducting the research the research so that it way be judged by the reader whether the methodology of work done is sound or not.
The Research Methodology here includes: Objective of study
Meaning of Research. Research Problem. Research Design. Data Collection method. Analysis and interpretation of Data Limitation of study
OBJECTIVE OF THE STUDY

Objectives are the ends that states specifically how goal be achieved. Every study must have an objective for which all the efforts have been done. Without objective no research can be conducted and no result can be obtained. On the basis of objective all the research process is followed. Objectives are the main aspect of every study. The objective of the study
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gives direction to go through the research problem. It guides the researcher and keeps him on track. I have two objectives regarding my research project. These are shown below :1. Primary objective 2. Secondary objective
1. Primary objective:-
1) To study the software used in HDFC Bank. 2) To analyze the financial statements of the corporation to assess its true financial position by the use of ratios. 2. Secondary objective:1) To find out the shortcomings in HDFC Bank. 2) To see whether HDFC Bank is going well or not in different areas.
IMPORTANCE OF THE STUDY

By FINANCIAL PERFORMANCE ANALYSIS OF HDFCBank we would be able to get a fair picture of the financial position of HDFC Bank. By showing the financial performance to various lenders and creditors it is possible to get credit in easy terms if good financial condition is maintained in the company with assets outweighing the liabilities. Protecting the property of the business. Compliances with legal requirement.
Meaning of Research:
Research is defined as a scientific and systematic search for pertinent information on a specific topic. Research is an art of scientific investigation. Research is a systematized effort to gain now knowledge. It is a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Research is an academic activity and this term should be used in a technical sense. Research comprises defining and redefining problems, formulating hypothesis or suggested solutions. Making deductions and reaching conclusions to determine whether they if the formulating hypothesis. Research 68
is thus, an original contribution to the existing stock of knowledge making for its advancement. The search for knowledge through objective and systematic method of finding solutions to a problem is research.
Research Problem
The first step while conducting research is careful definition of Research Problem. To ERR IS THE HUMAN is a proverb which indicates that no one is perfect in this world. Every researcher has to face many problems which conducting any research thats why problem statement is defined to know which type of problems a researcher has to face while conducting any study. It is said that, Problem well defined is problem half solved. Basically, a problem statement refers to some difficulty, which researcher Experiences in the context of either a theoretical or practical situation and Wants to obtain the solution for the same. The problem statement here is:TO
MAKE A RATIO ANALYSIS OF FINANCIAL STATEMENTS OF HDFC BANK
Research Design
A research designs is the arrangement of conditions for collection and analysis data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research Design is the conceptual structure with in which research in conducted. It constitutes the blueprint for the collection measurement and analysis of data. Research Design includes and outline of what the researcher will do form writing the hypothesis and it operational implication to the final analysis of data. A research design is a framework for the study and is used as guide in collection and analyzing the data. It is a strategy specifying which approach will be used for gathering and analyzing the data. It also include the time and cost budget since most studies are done under these two cost budget since most studies are done under theses tow constraints. The design is such studies must be rigid and not flexible and most focus attention on the following: What is the study about? Why is the study being made? 69
Where will the study be carried out? What type of data is required? Where can be required data be found? What period of time will the study include? What will be sample design? What techniques of data collection will be used? How will the data be analyzed? In what style will the report be prepared?
TYPES OF RESEARCH DESIGN :

EXPERIMENTAL RESEARCH DESIGN EXPLORATORY RESEARCH DESIGN DESCRIPTIVE& DIAGNOSTIC RESEARCH Exploratory Research Design: This research design is preferred when researcher has a vague idea about the problem the researcher has to explore the subject. Experimental Research Design The research design is used to provide a strong basis for the existence of casual relationship between two or more variables. Descriptive Research Design It seeks to determine the answers to who, what, where, when and how questions. It is based on some previous understanding of the matter. Diagnostic Research Design It determines the frequency with which something occurs or its association with something else.
RESEARCH DESIGN USED IN THE STUDY:

Descriptive research design is used in this study because it will ensure the minimization of bias and maximization of reliability of data collected. Descriptive study is based on some previous understanding of the topic. Research has got a very specific objective and clear cut data requirements The researcher had to use fact and information already available through financial statements of earlier years and analyse these to make critical evaluation of the available material. Hence by making the type of the research conducted to be both Descriptive and Analytical in nature. From the study, the type of data to be collected and the procedure to be used for this purpose were decided.
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Data Collection Method

The process of data collection begins after a research problem has been defined and research design ahs been chalked out. There are two types of data PRIMARY DATA It is first hand data, which is collected by researcher itself. Primary data is collected by various approaches so as to get a precise, accurate, realistic and relevant data. The main tool in gathering primary data was investigation and observation. It was achieved by a direct approach and observation from the officials of the company. SECONDARY DATA - it is the data which is already collected by someone else. Researcher has to analyze the data and interprets the results. It has always been important for the completion of any report. It provides reliable, suitable, adequate and specific
knowledge.
TYPE OF DATA USED IN THE STUDY

The required data for the study are basically secondary in nature and the data are Collected from The audited reports of the company. INTERNET which includes required financial data collected form HDFC Banks official website i.e. www.hdfc.com and some other websites on the internet for the purpose of getting all the required financial data of the bank and to get detailed knowledge about HDFC Bank for the convenience of study. Brouchers of HDFC Bank. The valuable cooperation extended by staff members and the branch manager of HDFC contributed a lot to fulfill the requirements in the collection of data in order to complete the project.
Methods of data analysis

The data collected were edited, classified and tabulated for analysis. The analytical tools used in this study are: ANALYTICAL TOOLS APPLIED:
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The study employs the following analytical tools: 1. Comparative statement. 2. Ratio Analysis. 3. balance sheet 4. income statement
Limitations of study
Difficulty in data collection. Limited knowledge about the bank in the initial stages. Branch manager was reluctant for giving financial data of the bank. The analysis and interpretation are based on secondary data contained in the published annual reports of HDFC Bank for the study period. Ratio itself will not completely show the companys good or bad financial position. Inter firm comparison was not possible due to the non availability of competitors data. The study of financial performance can be only a means to know about the financial condition of the company and cannot show a through picture of the activities of the company
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INTRODUCTION TO RATIO ANALYSIS

Ratio is numerical relationship between two variables which are connected with each other in some way or the other. Ratios may be expressed in any one of the following manners: As a number between 500 and 100 may be expressed as 5(500 divided by 100) As a fraction may be expressed as former being 5 times of the later. As a percentage the relationship between 100 and 500 may be expressed as 20% of the later. As a proportion relationship between 100 and 500 may be expressed as 1:5. Ratio analysis facilitate the presentation of information of financial statements in simplified and concise and summarized form. In the words of Hund, William, Ratios are simply a means of highlighting in arithmetical terms the relationship between figures drawn from financial statements.
NATURE OF RATIO ANALYSIS Ratio analysis is basically a technique of: Establishing meaningful relationship between significant variables of financial statement. Interpreting the relationship to form judgment regarding the financial affairs of the unit. Usefulness of ratio analysis depends upon identifying Objective Of Analysis Selection of Relevant Data Deciding Appropriate Ratios To Be Calculated Comparing The Calculated Ratios With Norms Of Standards Or forecasts Interpretation Of Ratios
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INTERPRETATION OF RATIOS Ratios are interpreted in following different ways: Individual Ratio May Be Studied with Reference To Certain Rule Of Thumb. Group Ratio May Be Interpreted By Considering Group Of Several Related Ratios. Comparison With Past Comparison With Projections Inter-firm Or Inter-Industry Comparison
TYPES OF RATIOS
1. 2. 3. 4. Proportion or Pure Ratio or Simple ratio. Rate or so many Times. Percentage Fraction.
OBJECTS AND ADVANTAGES OR USES OF RATIO ANALYSIS 1. 2. 3. 4. 5. 6. 7. 8. 9. Helpful in analysis of financial statements. Simplification of accounting data. Helpful in comparative study. Helpful in locating the weak spots of the business. Helpful in forecasting Estimate about the trend of the business Fixation of ideal standards Effective control Study of financial soundness.
LIMITATION OF RATIO ANALYSIS
1. False accounting data gives false ratios 2. Comparisons not possible of different firms adopt different 3. Accounting policies. 4. Ratio analysis becomes less effective due to price level 74
5. change 6. Ratios may be misleading in the absence of absolute data. 7. Limited use of a single Ratio. 8. Window-Dressing 9. Lack of proper standards. 10. Ratio alone are not adequate for proper conclusions 11. Effect of personal ability and bias of the analyst.
CLASSIFICATION OF RATIOS
In view of the financial management or according to the tests satisfied, Various ratios have been classifieds as below: Liquidity Ratios: These are the ratios which measure the short-term solvency or financial position of a firm. These ratios are calculated to comment upon the short-term paying capacity of a concern or the firms ability to meet its current obligations. Long Term Solvency and Leverage Ratios : Long-term solvency ratios convey a firms ability to meet the interest cost and repayment schedules of its long-term obligation e.g. Debit Equity Ratio and Interest Coverage Ration. Leverage Ratios. Activity Ratios: Activity ratios are calculated to measure the efficiency with which the resources of a firm have been employed. These ratios are also called turnover ratios because they indicate the speed with which assets are being turned over into sales e.g. debtors turnover ratio. Profitability Ratios: These ratios measure the results of business operations or overall performance and effective of the firm e.g. gross profit ratio, operating ratio or capital employed. Generally, two types of profitability ratios are calculated. (a) In relation to Sales, and (b)In relation in Investment
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FUNCTIONAL CLASSIFICATION IN VIEW OF FINANCIAL MANAGEMENT OR CLASSIFICATION ACCORDING TO TESTS

Liquidity Ratios Long-term Activity Ratios Solvency and Leverage Ratios
-Current Ratio -Liquid Ratio (Acid) Test or Quick Ratio. -Absolute liquid or -Cash Ratio. -Debtors Turnover Ratio -Creditors Turnover Ratio -Inventory Turnover ratio Financial Operating Composite -Debt. Equity Ratio -Debt to Total Capital Ratio -Interest Coverage Ratio -Capital Gearing Ratio Inventory Turnover Ratio. Debtors Turnover Ratio Fixed Assets Turnover Ratio Total Asset Turnover Ratio Working Capital Turnover Ratio. Payables Turnover Ratio Capital Employed Turnover Ratio
Profitability Ratios
In Relation to Sales. Gross Profit Ratio. Operating Ratio. Operating Profit Ratio. Net Profit Ratio. Expenses Ratio In relation to investments Return on Investments. Return on capital. Return on Equity Capital. Return on total Resources Earning per share. Price Earning Ratio.
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BALANCE SHEET OF HDFC BANK:Mar 2007, Mar 2008, Mar 2009, Mar 2010, Mar 2011. (Rs. In crores)
2007 CAPITAL AND LIABILITIES: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities And Provisions Total Liabilities
2008
2009
2010
2011
319.39 319.39 0.00 0.00
354.43 354.43 0.00 .00
425.38 425.38 0.00 0.00
457.74 457.74 0.00 0.00 0.00 0.00
465.23 465.23
6,113.76 11,142.80 14,226.43 21,064.75 24,914.04 0.00 0.00 0.00 0.00 0.00 6,433.15 68,297.94 2,815.39 71,113.33 13,689.13 91,235.61 11,497.23 100,768.60 4,478.86 105,247.46 16,431.91 133,176.60 15,052.73 142,811.58 2,685.84 145,497.42 22,720.62 183,270.77 21,522.49 167,404.44 12,915.69 180,320.13 20,615.94 222,458.56 25,379.27 208,586.41 14,394.06 222,980.47 28,992.86 277,352.60
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ASSETS:
Cash And Balances With RBI Balances With Banks,Money At Call Advances Investments Gross Block Accumulated Depreciation Net Fixed Assets Capital Work In Progress Other Assets Total Assets 5,182.48 3,971.40 46,944.78 30,564.80 1,917.56 950.89 966.67 0.00 3,605.48 91,235.61 12,553.18 2,225.16 63,426.90 49,393.54 2,386.99 1,211.86 1,175.13 0.00 4,402.69 133,176.60 13,527.21 3,979.41 98,883.05 58,817.55 3,956.63 2,249.90 1,706.73 0.00 6,356.83 183,270.78 15,483.28 14,459.11 125,830.59 58,607.62 4,707.97 2,585.16 2,122.81 0.00 5,955.15 222,458.56 25,100.82 4,568.02 159,982.67 70,929.37 5,244.21 3,073.56 2,170.65 0.00 14,601.08 277,352.61
Contingent 202,126.73 582,835.94 396,594.31 466,236.24 559,681.87 liabilities Book 201.42 324.38 344.44 470.19 545.53 value(Rs.) EPS 43.29 44.87 52.77 64.42 84.40 No. of equity shares
Key Financial Ratios of HDFC Bank

Mar '07 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) 10.00 7.00 86.19
------------------- in Rs. Cr. ------------Mar '08 10.00 8.50 107.32 Mar '09 10.00 10.00 92.36
Ma
1 1 10
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Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Interest Spread Adjusted Cash Margin(%) Net Profit Margin Return on Long Term Fund(%) Return on Net Worth (%) Adjusted Return on Net Worth (%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Management Efficiency Ratios Interest Income / Total Funds Net Interest Income / Total Funds Non Interest Income / Total Funds Interest Expended / Total Funds Operating Expense / Total Funds Profit Before Provisions / Total Funds Net Profit / Total Funds Loans Turnover Total Income / Capital Employed(%) Interest Expended / Capital Employed(%) Total Assets Turnover Ratios Asset Turnover Ratio Profit And Loss Account Ratios Interest Expended / Interest Earned Other Income / Total Income Operating Expense / Total Income Selling Distribution Cost Composition Balance Sheet Ratios Capital Adequacy Ratio Advances / Loans Funds (%) Debt Coverage Ratios Credit Deposit Ratio Investment Deposit Ratio Cash Deposit Ratio Total Debt to Owners Fund Financial Charges Coverage Ratio
259.98 155.69 -5.47 19.07 13.57 74.91 23.57 17.75 201.42 201.42 10.08 6.22 0.13 3.86 2.88 2.91 1.68 0.20 10.21 3.86 0.10 4.33 46.15 1.22 28.21 0.90 13.08 71.41 66.08 47.51 6.84 10.62 1.90
348.57 269.89 -7.08 15.01 12.82 62.34 13.83 13.82 324.38 324.38 11.01 6.66 0.04 4.36 3.27 3.19 1.42 0.22 11.05 4.36 0.11 5.18 48.32 0.35 29.55 0.92 13.60 71.93 65.28 47.29 10.49 8.76 1.79
464.77 252.37 -6.98 13.15 11.35 83.31 15.32 15.29 344.44 344.44 12.50 6.86 -5.63 4.38 2.26 1.42 0.24 12.50 5.63 0.13 5.00 54.56 -35.06 0.54 15.69 78.87 66.64 44.43 10.71 9.75 1.44
43 36
1 1 5 1 1 47 47
1 7
7 3
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Financial Charges Coverage Ratio Post Tax Leverage Ratios Current Ratio Quick Ratio Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit Dividend Payout Ratio Cash Profit Earning Retention Ratio Cash Earning Retention Ratio Adjusted Cash Flow Times Earnings Per Share Book Value
1.50 0.04 4.07 22.91 16.32 77.11 83.69 42.60 Mar '07 43.29 201.42
1.38 0.04 4.89 22.16 18.93 77.83 81.07 54.14 Mar '08 44.87 324.38
1.29 0.04 5.23 22.16 19.10 77.79 80.87 54.91 Mar '09 52.77 344.44
2 1 7 8 5
Ma 6 47
VARIOUS CALCULATED RATIOS OF HDFC BANK

CURRENT RATIO:
An indication of a company's ability to meet short-term debt obligations; the Higher the ratio, the more liquid the company is. Current ratio is equal to current assets Divided by current liabilities. If the current assets of a company are more than twice the Current liabilities, then that company is generally considered to have good short-term Financial strength. If current liabilities exceed current assets, then the company may have problems meeting its short-term obligations.
CURRENT RATIO = CURRENT ASSETS / CURRENT LIABILITY
YEAR Current Ratio
2007
0.04
2008
0.04
2009
0.04
2010
0.03
2011
0.06
80
0.06 0.05 0.04 0.03 0.02 0.01 0 2007 2008 2009 2010 2011 current ratio
Interpretation:
An ideal current ratio is 1.33:1. Here current asset is less than 1.33, which is not satisfactory. Therefore the bank should keep more current assets so that it can maintain a satisfactory safety margin. but from year 2010 it is continuously increasing.
LIQUID RATIO:
Liquid ratio is also known as Quick or Acid Test Ratio. Liquid assets refer to Assets which are quickly convertible into cash. Current Assets other stock and prepaid expenses Are considered as quick assets. Quick Ratio = Total Quick Assets Total Current Liabilities Quick Assets = Total Current Assets Inventory YEAR QUICK RATIO 2007 2008 2009 2010 2011
4.07
4.89
5.23
7.14
6.89
81
8 7 6 5 4 3 2 1 0 2007 2008 2009 2010 2011
QUICK RATIO
Interpretation:
A quick ratio of 1:1 is considered favorable because for every rupee of current liability, there is at least one rupee of liquid assets. A higher value of ratio is considered favorable.
EARNING PER SHARE:

In order to avoid confusion on account of the varied meanings of the term capital Employed, the overall profitability can also be judged by calculating earning per share With the help of the following formula:
Earning Per Equity Share = Net Profit after Tax Preference Dividend No. of Equity shares
The earning per share of the company helps in determining the market price of the Equity shares of the company. A comparison of earning per share of the company with Another will also help in deciding whether the equity share capital is being effectively Used or not. It also helps in estimating the companys capacity to pay dividend to its Equity shareholders.
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YEAR EPS
2007
43.29
2008
44.87
2009
52.77
2010
64.42
2011
84.40
90 80 70 60 50 40 30 20 10 0
EPS
2007
2008
2009
2010
2011
Interpretation:
Earning per Share is the most commonly used data which reflects the performance and prospects of the company. It affects the market price of shares. Here the Earning per Share is shows a persistent increase till year 2011.thus, shows the increasing market price due do increase I profit.
DIVIDEND PER SHARE :

It is expressed by dividing dividend paid to equity shareholders by no. of equity shares. this shows the per share dividend given to equity shareholders. It is very helpful for potential investors to know the dividend paying capacity of the company. It affects the market value of the company.
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Dividend Per Share = Dividend Paid To Equity Shareholders No. Of Equity Shares
90 80 70 60 50 40 30 20 10 0
EPS
2007
2008
2009
2010
2011
Interpretation:
Here the Dividend per Share is increasing year from year 2007 to year 2011.it shows that the position of bank is satisfactory which shows the bank has a good dividend paying capacity.
NET PROFIT RATIO:

This ratio indicates the Net margin on a sale of Rs.100. It is calculated as follows:
Net Profit Ratio = Net Profit X 100 Net Sales

This ratio helps in determining the efficiency with which affairs of the business Are being managed. An increase in the ratio over the previous period indicates Improvement in the operational efficiency of the business. The ratio is thus on effective Measure to check the profitability of business.
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YEAR RATIO
2007 13.57
2008 12.82
2009 11.35
2010 14.76
2011 16.09
18% 16% 14% 12% 10% 8% 6% 4% 2% 0%
2007 yr 2008 yr 2009 yr 2010 yr 2011 yr net profit ratio
Interpretation:
OPERATING PROFIT RATIO:
This ratio is calculated as follows:
Operating Profit Ratio = Profit X100 Sales
Operating Net
The difference between net profit ratio and net operating profit ratio is that net operating profit is calculated without considering
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non-operating expenses and non-operating incomes. If we deduct this ratio from 100, the result will be operating ratio. Higher operating profit ratio enable the organization to recoup nonoperating expenses out of operating profits and provide reasonable return.
YEAR OPRT PROFIT RATIO
2007 86.19
2008 107.32
2009 92.36
2010 106.25
2011 160.36
180 160 140 120 100 80 60 40 20 0
OP PROFIT
2007
2008
2009
2010
2011
Interpretation:
In the year 2007 the operating profit is 86.49%.. After that it gain momentum .bt after this year it but after 2009 it has been consistently increasing till year 2011. Fall in operating profit in year 2009 may be due to increment in operating expenses as compared to sales. But now bank has get controlled over it and showing satisfactory result and providing satisfactory return.
RETURN ON NET WORTH:
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It measures the profitability of the business in view of the shareholders. It judges the earning capacity of the company and the adequacy of return on proprietors funds. Shareholders and potential investors are interested in this ratio. It is calculated as below:
Return On Net Worth = Net Profit After Interest And Tax x 100 Shareho lders Funds YEAR RONW( %) 2007
23.57
2008
13.83
2009
15.32
2010
13.70
2011
15.47
25 20 15 10 5 0 2007 2008 2009 2010 2011 return on net worth
Interpretation:
RETURN ON CAPITAL EMPLOYED:
It establishes relationship between profit before interest and tax and capital employed. It indicates the percentage of return on the total capital employed in the business. This ratio is also known as Return On Investment. It measures the overall efficiency and profitability of the business in relation to investment made in business. It also shows how efficiently the resources are used in the business. comparison of one unit with that of the other or
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performance in one year with that of the same unit is possible. It is calculated as below:
YEAR ROCE
2007 74.91
2008 62.34
2009 83.31
2010 56.08
2011 59.91
90 80 70 60 50 40 30 20 10 0
ROCE
2007
2008
2009
2010
2011
Interpretation:
DEBT- EQUITY RATIO:

The Debt-Equity ratio is calculated to find out the long-term financial position of the firm. This ratio indicates the relationship between long-term debts and shareholders funds. The soundness of long-term financial policies of a firm can be determined with the help of this ratio. It helps to assess the soundness of long-term financial policies of a business. It also helps to determine the relative stakes of outsiders and shareholders. Long-term creditors can assess the security of their funds in a business. it indicates to what extent a firm depends upon lenders to meet its long-term financial requirements. A low Debt-Equity ratio is considered better from the point of view of creditors.
Year
Debt
(Rs. In crores)
Equity
(Rs. In crores)
Debt Equity Ratio
88
2005 2006 2007 2008 2009

12 10 8 6 4 2 0 2007
71,113.33 105,247.46 145,497.42 180,320.13 222,980.47
11,497.23 15,052.73 21,522.49 25,379.27
6,433.15 11.05 9.15 9.66 8.37 8.78
Debt-equity
2008
2009
2010
2011
Interpretation:
The ratio shows the extent to which funds have been provided by long-term creditors as compared to the funds provided by the owners. Here the Debt-Equity ratio for the above period is always high. This shows that the bank is more relying on outside funds as compared to internal sources of capital, in its capital structure. From the long-term lenders point of view this ratio is not satisfactory.
PROPRIETORY RATIO:
It is also called shareholders equity to total equity ratio or net worth to total assets ratio or equity ratio. It compares the shareholders funds to total assets. It is calculated by dividing shareholders funds by total assets.
Proprietary Ratio =
Shareholders Fund Total Assets
It helps to determine the long-term solvency of a company. This ratio measures the protection available to the creditors. Higher the ratio, lesser is the likelihood of insolvency in future, as the management has to use lesser debts and vice versa. Thus, this ratio is of great importance to the creditors.
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Years 2005 2006 2007 2008 2009

0.1 0.08 0.06 0.04 0.02 0 2007
Shareholder's Funds
(Rs. In crores)
Total Assets
(Rs. In crores)
Proprietory Ratio 0.07 0.08 0.08 0.09 0.09
6433.15 11,497.23 15,052.73 21,522.49 25,379.27
91,235.61 133,176.60 183,270.78 222,458.56 277,352.61
properitor ratio
2008
2009
2010
2011
Interpretation:
Above table exhibits the proprietary ratio of the bank for last five years. It was 7% in 2007, after that was 8% in year 2008. Similarly it was once again 8 % in the year 2009. After 2009 it registered increase and was 9% and 9% in the year 2010 and 2011 respectively. Hence it leads to the conclusion owners have less than 9% stake in the total assets of the bank. It is not a good sign as far the long term solvency is concerned.
FIXED ASSETS TURNOVER RATIO:

It is also called as Sales to Fixed Assets Ratio. It measures the efficient use of fixed assets. This ratio is a measure of efficient use of fixed assets. It is calculated as: Fixed Assets Turnover Ratio = Cost of goods sold or Sales Net Fixed Assets It measures the efficiency and profit earning capacity of the business. Higher the ratio, greater is the intensive utilization of fixed assets and a lower ratio shows under utilization of the fixed assets. This ratio has a special importance for manufacturing
90
concerns where investment in fixed assets is very high and the profitability is significantly dependent on the utilization of these assets.
YEAR RATIO
2007 4.33
2008 5.18
2009 5.00
2010 4.24
2011 4.65
6 5 4 3 2 1 0 2007 yr 2008 yr 2009 yr 2010 yr 2011 yr ASSET TURNOVER RATIO
Interpretation:
Here the fixed assets employed in the business shows a decreasing trend except in the year 2010 where fixed assets have again increased. This may be due to increase in rate of depreciation in subsequent years. Nevertheless, the fixed assets turnover ratio has been consistently increasing. It indicates that fixed assets have been effectively used in the business without much additional investment in the period of study and also the capital is not blocked in fixed assets.
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CREDIT-DEPOSIT RATIO:
This ratio is very important to assess the credit performance of the bank. The ratio shows the relationship between the amounts of deposit generated by the bank has well as their deployment towards disbursement of loan and advances. Higher credit deposit ratio shows overall good efficiency and performance of any banking institution.
Credits 100 Deposits
Credit Deposit Ratio =
Credit means disbursement of advances Deposit mean sum of fixed deposit, Saving deposit and current deposit.
80 70 60 50 40 30 20 10 0 2007 2008 2009 2010 2011 credit deposit ratio
Year 2007 2008 2009
Advances
(Rs. In crores)
Deposits
(Rs. In crores)
Credit Deposit Ratio (in%) 68% 62% 70% 92
46,944.78 63,426.90 98,883.05
68,297.94 100,768.60 142,811.58
2010 2011
125,830.59 159,982.67
167,404.44 208,586.41
75% 77%
Interpretation:
Above table exhibits credit deposit ratio of the bank during last 5 years. In the year 2007 ratio was 68% and it declined to 62% in year 2008. In the year 2009 and 20010 and year 2011 ratio was increased to 70%, 75% and 77% respectively. It leads to conclusion that credit performance of the bank is very good.
Dividend pay-out ratio dividend pay-out ratio is calculated to find the extent to which earning per share have been retained in the business. It is an important ratio because ploughing back of profits enables a unit to grow & pay more dividends in future. This ratio is calculated as:
Year Ratio
2007 22.91
2008 22.16
2009 22.16
2010 21.72
2011 22.72
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23% 23% 22% 22% 21% 2007 yr 2008 yr 2009 yr 2010 yr 2011 yr dividend pay-out ratio
INTERPRETATION:The ratio indicates that dividend payment per share increasing continuously & earning per share also starts increasing after the year 2007.It declined in year 2010.bt after 2010, again it in on increasing trend. Thus it shows the higher paying capacity of bank as compared to earnings.
BIBLIOGRAPHY
94
Books Referred:
Accountancy. R.K. Mittal,A.K.Jain. Financial Management- Theory and Practice. Shashi.K.Gupta , R.K. Sharma. Essentials of Corporate Finance 2nd edition ,Irwin /McGraw-Hill.Ross, S.A.,R.W. Westerfield and B.D. Jordan. Basic Financial Management ,8th edition ,Prentice -Hall,Inc. Scott, D.F., J.D Martin, J.W. Petty and A.Keown.
Internet websites:
Www.Icicibank.Com Www.Moneycontrol.Com WWW.Money.Rediff.Com Www.Wikipedia.Org Www.Google.Com Www.Scribd.Com Www.Managementparadise.Com
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Kalpana Report - Ratio Analysis

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A Project on

RATIO ANALYSIS IN HDFC BANK

MASTER IN BUSINESS ADMINISTRATION

MR JAI PRAKASH AGRAWAL

UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW, INDIA JULY 2011-2012

RATIO ANALYSIS REPORT

KALPANA AGRAWAL MBA (II SEM)

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

Findings, Suggestions And Conclusion. Bibliography \

RATIO ANALYSIS REPORT

-Banking Companies (Regulation) Act,1949

RATIO ANALYSIS REPORT

Banking system in India

HISTORY OF BANKING IN INDIA

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

BANKING STRUCTURE IN INDIA

Public Sector Banks

Private Sector Banks

Foreign Banks In India

Regional Rural Banks

Nationalized Bank Other Public Sector Banks (IDBI)

Old Banks New Banks

RATIO ANALYSIS REPORT

SBI And Associates

(2) Scheduled Cooperative Banks

Scheduled Urban Cooperative Banks

Scheduled State Cooperative Banks

Public Sector Banks

RATIO ANALYSIS REPORT

Other Public Sector Banks

SBI & its Associates

Private Sector Banks

RATIO ANALYSIS REPORT

Old Private Sector Banks

New Private Sector Banks

FORIGN BANKS IN INDIA

RATIO ANALYSIS REPORT

COOPERATIVE BANK IN INDIA

RATIO ANALYSIS REPORT

RURAL BANKS IN INDIA

Haryana State Cooperative Apex Bank Limited

Sindhanur Urban Souharda Co-operative Bank

United Bank of India

RATIO ANALYSIS REPORT

Fact Files of Banks in India

RATIO ANALYSIS REPORT

INDIAN BANKING INDUSTRY

RATIO ANALYSIS REPORT

CHAPTER-2 COMPANY PROFILE

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

Present HDFC Bank condition:-

RATIO ANALYSIS REPORT

2.3) Present Status of the Organization:-

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT

RATIO ANALYSIS REPORT