Organized

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square

1.026E3

df

231

Sig.

.000

Communalities
Initial

Extraction

Price of products

1.000

.605

Variety of products

1.000

.351

Quality of products

1.000

.596

Freshness of products

1.000

.712

Cleanliness of store

1.000

.502

Size of store

1.000

.550

Availability of products

1.000

.407

1.000

.493

1.000

.402

1.000

.652

Time availability

1.000

.518

Parking Space of the store

1.000

.458

Behavior of sales staff

1.000

.572

Shopping with the family

1.000

.494

Interaction with the owner

1.000

.529

Bargaining on the products

1.000

.657

1.000

.610

1.000

.659

1.000

.555

Waiting time for billing

1.000

.551

Home Delivery

1.000

.618

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment

.699

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square

1.026E3

df

231

Sig.

.000

Communalities
Initial

Extraction

Price of products

1.000

.605

Variety of products

1.000

.351

Quality of products

1.000

.596

Freshness of products

1.000

.712

Cleanliness of store

1.000

.502

Size of store

1.000

.550

Availability of products

1.000

.407

1.000

.493

1.000

.402

1.000

.652

Time availability

1.000

.518

Parking Space of the store

1.000

.458

Behavior of sales staff

1.000

.572

Shopping with the family

1.000

.494

Interaction with the owner

1.000

.529

Bargaining on the products

1.000

.657

1.000

.610

1.000

.659

1.000

.555

Waiting time for billing

1.000

.551

Home Delivery

1.000

.618

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment

.699

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square

1.026E3

df

231

Sig.

.000

Communalities
Initial

Extraction

Price of products

1.000

.605

Variety of products

1.000

.351

Quality of products

1.000

.596

Freshness of products

1.000

.712

Cleanliness of store

1.000

.502

Size of store

1.000

.550

Availability of products

1.000

.407

1.000

.493

1.000

.402

1.000

.652

Time availability

1.000

.518

Parking Space of the store

1.000

.458

Behavior of sales staff

1.000

.572

Shopping with the family

1.000

.494

Interaction with the owner

1.000

.529

Bargaining on the products

1.000

.657

1.000

.610

1.000

.659

1.000

.555

Waiting time for billing

1.000

.551

Home Delivery

1.000

.618

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment

.699

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square

1.026E3

df

231

Sig.

.000

Communalities
Initial

Extraction

Price of products

1.000

.605

Variety of products

1.000

.351

Quality of products

1.000

.596

Freshness of products

1.000

.712

Cleanliness of store

1.000

.502

Size of store

1.000

.550

Availability of products

1.000

.407

1.000

.493

1.000

.402

1.000

.652

Time availability

1.000

.518

Parking Space of the store

1.000

.458

Behavior of sales staff

1.000

.572

Shopping with the family

1.000

.494

Interaction with the owner

1.000

.529

Bargaining on the products

1.000

.657

1.000

.610

1.000

.659

1.000

.555

Waiting time for billing

1.000

.551

Home Delivery

1.000

.618

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment

.699

Total Variance Explained

Extraction Sums of Squared
Initial Eigenvalues

Com
pone
nt

Loadings

% of
Total

Variance

Cumulative %

Total

Rotation Sums of Squared Loadings

% of

Cumulative

Variance

Total

% of Variance

Cumulative %

4.408

20.035

20.035

4.408

20.035

20.035

2.591

11.778

11.778

2.114

9.608

29.643

2.114

9.608

29.643

2.516

11.437

23.215

1.832

8.328

37.972

1.832

8.328

37.972

2.109

9.588

32.803

1.373

6.242

44.214

1.373

6.242

44.214

1.971

8.961

41.764

1.185

5.388

49.602

1.185

5.388

49.602

1.446

6.573

48.337

1.100

4.998

54.600

1.100

4.998

54.600

1.378

6.263

54.600

.951

4.325

58.925

.914

4.155

63.080

.896

4.073

67.153

10

.877

3.987

71.141

11

.848

3.854

74.995

12

.758

3.448

78.443

13

.711

3.231

81.673

14

.643

2.922

84.595

15

.581

2.643

87.238

16

.563

2.560

89.798

17

.512

2.328

92.126

18

.438

1.991

94.117

19

.387

1.758

95.875

20

.358

1.628

97.504

21

.312

1.419

98.923

22

.237

1.077

100.000

Extraction Method: Principal Component

Analysis.

Component Matrixa
Component
1

Price of products

.335

-.301

-.005

.291

.159

.540

Variety of products

.271

-.400

.211

-.212

.014

.164

Quality of products

.432

-.558

.177

.196

.153

-.073

Freshness of products

.424

-.582

.271

.283

.090

-.180

Cleanliness of store

.570

-.375

-.089

-.167

-.024

-.017

Size of store

.349

-.124

-.351

-.416

.324

-.111

Availability of products

.612

-.141

-.057

.040

-.045

-.074

.569

.096

-.228

.178

-.124

-.246

.535

-.101

-.041

-.136

.139

-.257

.502

.086

-.516

-.237

.210

.161

Time availability

.544

.111

-.378

.100

-.236

.036

Parking Space of the store

.616

-.040

-.092

-.219

-.133

.046

Behavior of sales staff

.545

-.147

.203

.154

-.429

-.064

Shopping with the family

.467

.356

-.335

-.028

.018

.189

Interaction with the owner

.355

.431

-.227

.367

.166

-.062

Bargaining on the products

.332

.278

.088

.448

.134

.494

.348

.233

.531

-.271

.032

.280

.343

.292

.470

-.377

.299

.059

.403

.215

.391

-.281

-.322

.107

Waiting time for billing

.160

.263

.197

.098

.576

-.275

Home Delivery

.446

.500

.143

.018

-.304

-.236

.345

.283

.386

.306

.146

-.239

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment

After Sales Support/

Replaceability

Extraction Method: Principal Component Analysis.

a. 6 components extracted.

Rotated Component Matrixa

Component
1

Price of products

.390

-.062

.106

.003

-.114

.652

Variety of products

.459

-.131

.134

.268

-.179

.026

Quality of products

.757

.023

.053

-.036

.096

.101

Freshness of products

.821

.081

-.085

-.052

.140

.039

Cleanliness of store

.523

.208

.394

.109

-.131

-.009

Size of store

.138

-.020

.710

.002

.073

-.146

Availability of products

.406

.392

.267

.093

.044

.085

.184

.616

.228

-.076

.146

.033

.350

.258

.375

.112

.211

-.126

-.016

.214

.750

.000

-.016

.207

Time availability

.060

.596

.321

-.052

-.119

.197

Parking Space of the store

.255

.379

.397

.277

-.115

.042

Behavior of sales staff

.442

.537

-.131

.223

-.139

.041

Shopping with the family

-.181

.404

.435

.106

.044

.310

Interaction with the owner

-.160

.439

.150

-.127

.410

.324

Bargaining on the products

-.017

.186

-.062

.144

.179

.753

.062

.005

.007

.755

.101

.163

.024

-.079

.187

.697

.361

-.002

.057

.305

-.032

.668

-.102

-.031

.017

-.068

.105

.079

.727

.009

-.130

.654

-.046

.351

.202

-.083

.143

.298

-.205

.219

.560

.091

Accessibility/Approachability
of store from your home
Goodwill/Brand Image
Entertainment facilities
in/nearby the store

Discounts /offers Availability

in the store
Credit Facility provided by
the store
Availability of different
Modes of Payment
Waiting time for billing
Home Delivery
After Sales Support/
Replaceability

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 11 iterations.

Component Transformation Matrix

Compo
nent

.485

.607

.446

.341

.161

.236

-.797

.343

-.025

.295

.382

.117

.290

-.211

-.598

.665

.259

-.062

.157

.278

-.530

-.518

.284

.518

.072

-.556

.397

-.101

.690

.205

-.126

-.289

.068

.274

-.452

.785

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

Statistics
how many times
do you buy food
items(grocery)
from organized
store (like- easy

Gender of

Occupation of

day,big bazaar

Respondant

Respondant

etc) monthly

Valid

200

200

200

Missing

Gender of Respondant
Cumulative
Frequency
Valid

Male

Valid Percent

Percent

129

64.5

64.5

64.5

71

35.5

35.5

100.0

200

100.0

100.0

Female
Total

Percent

Occupation of Respondant
Cumulative
Frequency
Valid

student

Percent

Valid Percent

Percent

114

57.0

57.0

57.0

employee

69

34.5

34.5

91.5

any other

17

8.5

8.5

100.0

200

100.0

100.0

Total

how many times do you buy food items(grocery) from organized store
(like- easy day,big bazaar etc) monthly
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

Once

42

21.0

21.0

21.0

twice

61

30.5

30.5

51.5

thrice

34

17.0

17.0

68.5

more

63

31.5

31.5

100.0

Total

200

100.0

100.0