TRANSACTPORT BULK SMS PROPOSAL

VALUE ADDED SERVICE TEXTING (VAST)

Urban Touch Transactport Limited 2010

INTRODUCTION
Some years back a telephone was just another rigid communication device but today the mobile phone has transformed to become one of the hottest personal accessories everyone carries around. One of the features that have been built into the mobile phone technology for convenient communication is the short message service (SMS), which has become so much effective than other comparable media. SMS (Short Message Service) is a communication service component of the GSM mobile communication system, using standardized communications protocols that allow the exchange of short text messages between mobile devices. SMS text messaging is the most widely used data application in the world today, with estimated 2.4 billion active users, or over 74% of all mobile phone subscribers worldwide. The term SMS is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world.
Urban Touch Transactport Limited 2010

Facts and data in recent years have shown that the penetration of mobile phones into our local market is above 50% of Nigerian population, which simply means that in a country with estimated population of over 120million people, approximately 60million people own mobile phones and all of them are equipped with SMS features. A careful look at these figures proves that communicating to millions through SMS is definitely one of the most effective ways of disseminating information to anybody instantaneously regardless of where they are. From the analysis below, there is no doubt that Short Message Service is the quickest and most effective means of reaching a large audience than any other single or combined communication channel.

Urban Touch Transactport Limited 2010

COMMUNICATION CHANNEL
CHARACTERISTICS CAPACITYSpeed to reach large number of users TIMEDelay before recipients reads/listen/ watch message AUDIENCENo of users with access to channel LARGE SMALL LARGE LARGE MEDIUM MEDIUM LARGE NONE LONG NONE LONG MEDIUM MEDIUM MEDIUM HIGH HIGH LOW LOW MEDIUM MEDIUM HIGH SMS EMAIL TELEPHONE POST MAIL PRINTS TELEVISION RADIO

TARGETProbability that users will read/ listen/watch message COSTExpenses accrued to reach multiple users MEDIUM LOW HIGH HIGH HIGH HIGH HIGH HIGH LOW HIGH MEDIUM LOW MEDIUM HIGH

Urban Touch Transactport Limited 2010

PRODUCT DESCRIPTION
Besides general advertising functions, which is the most common reason for texting to a large audience, we introduce to you our new product called Value Added Service Texting (VAST). It is a feature that enables you reach your customers or a target audience on schedule at important moments. It offers the opportunity of sending greeting messages for birthdays, anniversaries, celebrations of any kind and public holidays. You can even set alerts for bill/fees payments, reminders, meetings, tasks, will pick ups, prayers and general event scheduling. A simple scenario is to schedule personalized birthday or festive greetings for all your customers on your database to be delivered at 07h00 on the morning of a set date. This is one simple gesture that can be much more appreciated by customers and patrons than any other channel of communication. Organisations that practice the "one customer culture" do similar tasks with other means like writing personal letters to customers which can in turn pose lots of challenges to keep up the messaging culture but, now we have a more convenient and effective means of delivery.
Urban Touch Transactport Limited 2010

Another scenario is that a religious organisation can now send out prayer points to members at the same time on a daily, weekly or monthly basis. They can send SMS to all their members on their database at the same time and also schedule future messages to be delivered at a future date and time. Another scenario is to alert customers or patrons immediately a transaction is effected, it helps authenticate transaction, boost customer/consumers confidence and in return keeps records on their phone for them as proof of payment for them to refer to in future, if the need arise. Another example is to use SMS as follow up messages to keep clients & customer abreast with information and protocols. It can be used to confirm examination numbers/centres to applicants, announce results, send appreciation, send transaction details and emergency numbers to passengers, send interview appointments and passport collection dates to applicant, inform customers that mails/goods have arrived and are ready for pick up, inform customers prior to an event or show, with comprehensive venue information like security, parking, change in time, wheel chair accessibility, smoking restriction etc.

Urban Touch Transactport Limited 2010

METHODS

We have three methods you can employ to implement this application, these are:

! Transactport user-friendly web interface ! Desktop Application ! Transactport Application Programming Interface (API) for

HTTP connection

Urban Touch Transactport Limited 2010

Transactport user friendly web interface

Our application comes at no cost once you provide the data required to effectively send SMS. It can be accessed via a computer or mobile devices with mini browsers and you can use the unlimited phone book feature with grouping functionality for easy number recall. Also note that it is an international messaging portal, so country code is require for all numbers with no plus (+) sign added e.g. for a local number like 08033539240 please write number as 2348033539240 with no plus (+) sign, cross check to ensure that all numbers are separated with commas. REQUIREMENT:

Senders name or numbers not exceeding 11 characters Mobile phone numbers of recipients Message to be delivered (exceeding 160 characters but will charge as multiple SMS) Scheduled date/time of delivery or just send instantly Internet Access via a computer or mobile device
Urban Touch Transactport Limited 2010

Desktop application

A customised desktop software will be specifically designed for your business and installed on your system with which you can use to instantly start sending messages.

REQUIREMENT:

Database of intended recipient Internet Access Minimum of one computer

Urban Touch Transactport Limited 2010

Application programming interface

An API has been made available for HTTP connections to your existing website for automatic and convenient integration. Download and study manual on how to connect to your account on Transactport website.

REQUIREMENT:

An Existing Website Internet Access

Urban Touch Transactport Limited 2010

Benefits of using vast

The benefits of Value Added Service Texting are:

Customers confidence and loyalty guaranteed High probability of message being read High retention rate Cost Effective Medium Personalised advantage Easy to use features Instantaneous effect
Urban Touch Transactport Limited 2010

FEATURES of vast

SMS to millions Scheduled Sending Feature Fraud proof 4-digit authorisation code Transfer credit to other users Multiple Messaging Features Application Programming Interface (API) for HTTP connection Unlimited online address book with grouping feature

Connectivity to all GSM networks nationwide Connectivity to over 700 GSM networks nationwide Import contacts from MS Excel and notepad View purchase, transfer and sending history reports Duplicate number sorting feature Convenient credit purchase via bank transfer for resellers The more you buy, the more you save No long term commitment, setup or hidden charges

Urban Touch Transactport Limited 2010

ABOUT US
Value Added Service Texting (VAST) is a product of Transactport Bulk SMS, owned and managed by Urban Touch Transactport Limited, duly registered with RC-849094, a fully indiginous information technology based entertainment company in the business of providing integrated bulksms, online media store, directory, tickets sales and services for entertainment lovers. We have quality solution developers with several years of joint experience in various fields, including science, economics, information technology and web solutions development. Our solutions are built with international best practices in design and technology with core interest in securities and protocols management systems.

Urban Touch Transactport Limited 2010

cost
Our rates begin at N5:50k per credit/SMS for no less than 100credit units per purchase. Premium rates are available for bulk purchase and prices can be further negotiated than the displayed online cost for resellers and corporate bodies that consume in very large quantities, we are in a business that is driven by volumes, so each client is treated specially based on their performance. The most exciting thing about VAST is that you can be totally liberated from all expenses, just shift the cost to the customer/client and you are in business. Note: SMS credits do not expire nor go dormant.

Urban Touch Transactport Limited 2010

CONCLUSION
Let us all join the world in going green to save the earth from depleting any further so that the next generation will live comfortably, why print a paper when you can digitally stay ahead in business? BULK SMS marketing is an exciting and promising tool. When used, it is one of the best ways to quickly reach a large number of people at an affordable cost with a high level of response and effectiveness. Register at our website at www.transactport.com to start sending messages to your customers and clients. For more information on reasons to send SMS, click on the Why Send SMS" button at the top of the home page after login.
Urban Touch Transactport Limited 2010

CONTACT
OFFICE ADDRESS: URBAN TOUCH TRANSACTPORT LIMITED 3rd Floor, 3B Ajalli Street, Ajao Estate Isolo-Lagos State. Nigeria TELEPHONES: +234-1-454-2246 & +234-803-353-9240 WEBSITE: www.transactport.com EMAIL: info@transactport.com

Urban Touch Transactport Limited 2010