Yellowfin Launches New iPad App, Redefines Mobile BI Global Business Intelligence (BI) vendor, Yellowfin, has launched

a new native a pplication for the iPad that will change the way people use and think about Mobi le BI. Melbourne, VIC, November 25, 2011 -- The application, available for free downloa d from Apples App Store, integrates Yellowfins renowned ease-of-use and collaborat ive capabilities to deliver a consumer-oriented mobile application for business analytics. Yellowfins new iPad application offers a compelling mobile reporting and analytics experience, said Yellowfin CEO, Glen Rabie. Yellowfins approach to Mobile BI is ba sed on the firm belief that using a Mobile BI application should be as fun and e asy as browsing an online magazine, or sharing ideas with friends across social networks. This latest development reaffirms Yellowfins position as a preeminent provider of Mobile BI, rounding out an impressive year. Dresner Advisory Services (DAS) ide ntified Yellowfin as a leading solution in two separate studies analysing and co mparing the worlds foremost Mobile BI providers during 2011. Yellowfin was also r ecognized in Gartners annual Whos Who in Mobile BI report. Yellowfin for the iPad delivers on the promise of consumer-oriented BI Rabie said that Yellowfin was responding to the consumerization of BI and the ne ed for greater Return On Investment (ROI) for BI projects. The consumerization o f BI the introduction of user-friendly functionality and capabilities to support widespread BI adoption has been noted by many analysts as the answer to improve d BI ROI. Widespread user adoption empowering as many relevant decision-makers as possible with reporting and analytics is the best method for turning the insight generate d by BI into action, said Rabie. Thats exactly what Yellowfins new iPad app delivers . Yellowfin offers customers the ability to receive mobile analytics out-of-the-bo x, on any device or platform, via native applications for the iPhone, iPad and A ndroid platform and new HTML 5 integration. Yellowfin for the iPad receives positive feedback Yellowfin Director, Justin Hewitt, said that the initial response from analysts and Yellowfin customers was encouraging. All the feedback weve received from analyst groups, industry experts, veterans and clients has been very positive, said Hewitt. By putting the user first, weve been able to create an experience that people have been craving and experts have been advocating. Independent analyst Jos van Dongen described the new app as brilliant, while Kyoce ra Corporation a Yellowfin business partner labelled the new app the best in the BI industry. IDCs Vanessa Thompson said the applications depth of report interactivity and coll aborative functionality was particularly pertinent, given current business envir onments, and recent IDC research into enterprise social software. For the mature markets [the] previous recessionary period cut budgets and staff an d flattened business hierarchies, resulting in organisations remaining relativel

y lean, said Thompson. As these organisations prepare for the second round of econ omic uncertainty, collaborative decision making will play a key role as more and more users are involved in decision making. What is Business Intelligence software? Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec ision-making. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor headquartered a nd developed in Melbourne, Australia. Yellowfin is a highly intuitive 100 percen t Web-based reporting and analytics solution. For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachlan.james@yellowfin.bi For regular updates and news follow Yellowfin on Twitter (@YellowfinBI) or subsc ribe to our free e-newsletter. www.yellowfinbi.com Press Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Australia +61 (0)3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com