Campaign Headline (creative writing) Part of your job is to produce creative headline for our campaign.

As a low cost-carrier, we are having low fare promotion every week, and this is published through various medium with online advertising being one of it. Online advertisement comes in various sizes leaderboard (728x90px), skyscraper (160x600px) and expandable LREC (300x250 > 560x300px), to just name a few. A sample expandable ad is shown below there are different headlines and sub-lines used for both pre & post expand creative. Based on the following brief, please suggest the headline for the following campaign ad. Sample: Default Panel (300x250px)

Expanded Panel (560x300px)

Default Panel Expanded Panel Question 1 : Penang hub A hub is an airport where AirAsia park its aircraft and have few flights departing from the airport. In this campaign, we are to Feature the latest destination from our Penang hub new flight between Penang and Jakarta. The intro fare for the new route is RM 9.99 one way for the flight which is commencing on 1 Dec 2009. We would like to highlight other existing routes from Penang Hong Kong, Macau, Bangkok and Singapore.

Introduce yourself to new places at Low Introductory Fare

Fly from Penang (Penang International Airport)

(Photo: A meter showing an arrow pointing RM9.99; Use colors red, white and black)

(Photo: a meter showing 4 arrows to 4 destinations. The middle indicates Penang. Use colors red, white and black)

Fly from Penang to Jakarta(NEW) with AirAsia for only RM9.99* *One way; Starting Dec 1, 2009

*Hong Kong * Macau Singapore Book Now! Travel from XX XX XX XX

* Bangkok

Question 2 : Call of the Beach Its the mid-summer holiday and we would like to call all beach lovers to fly to our beach / island destinations Phuket, Krabi, Bali, Terengganu etc.

Splish! Splash! Summer Spectacular!

Splash your way to exciting island destinations!

Fly with AirAsia to

*Phuket *Krabi *Bali *Terengganu & more destinations

(Photo: friends having a wonderful time splashing water at each other)

Feel the Waves. Book Now! Travel Period: XXXX

Question 3 : Chengdu Be amazed with our latest route launch direct flight from KL to Chengdu with fare as low as RM 99 one way.

Faster, Cheaper, Better

Fly direct from Kuala Lumpur (LCCT Terminal) to Chengdu

(Photo: A red plane w/ a banner saying Faster, Cheaper, Better and RM99 on the red plane.)

Fly non-stop from KL to Chengdu for as low as RM99 one way.

Question 4 :

Photo: A red plane w/ a banner saying KL to Chengdu and place RM99 on the red plane.)

Waste No Time. Book Now!

Suggest the sub-line based on the concept above.

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