A

ON
To know about the convenient level of small car

PROFESSIONAL COLLEGE UNDER THE GUIDANCE OF ANCE

Ms. Swati gupta

SUBMITTED TO: BY:
Prof. P.K. Agarwal-(Director) IIMT Professional College MEERUT PRANNOY RAJ PGDM (1ST) SEM ROLL NO M10009

SUBMITTED

Students Declaration
I hereby declare that the project entitled To know about most convenient

small car and the information presented in this report has been written by me on the basis of survey of To know about most convenient small car This is correct to the best of my knowledge and the report presented has not been

published anywhere else. Date Place } { Prannoy Raj

ACKNOWLEDGEMENT
This Research project has not been prepared by us exclusively but, several personalities(respondent) have contributed toward this. To all those whose ideas have been helpful in preparing this research project, we express our sincere appreciation. I am deeply indebted to Dr.P.K, Agarwal who acted as a mentor and remain the constant source of inspiration and motivation in completing this project. I would also like to thank his reviews and comments have helped us to improve this Research project. Our group members and colleagues who has been a great source of guidance and encouragement, we are indebted to them for their painstaking efforts in helping us while preparing this Research project. We are very grateful to all respondent without their cooperation and support this research survey would have been not possible. Last but not the least we would like thank one and all who helped us while doing this research survey. Vikash Kumar. Mithilesh kr. Singh. Gautam Kumar. Arijit pramanik. Sharad singh.
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Preface

Management survey has gained rapid and tremendous importance over the past some years, management was previously considered as an in born art or talent but in todays fast developing world, this has been modified. I undertook survey to The most acceptable bike in new generation in Meerut of IIMT Management factors which College and the project customer Performance Appraisal is to analyze the influence the performance. . The cause behind the failure of an organization is many & multidimensional, decision making. The work on this project was started to test the theoretical knowledge in practical relevance and measure the performance of customer.

The survey was quite interesting, inspiring, satisfying, learning and academically awarding.

CONTENT
PAGE NO.

Declaration Acknowledgement Preface Objective Introduction Research Methodology Data Analysis Findings Limitations Suggestions Conclusion Annexure

2 3 4 6 7 8-11 12-23 24-26 27 28 29 30-31

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Bibliography

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Research Objective
To study the consumer trend in bike sector . To study customer decision-making & preferences To study the market potential.

To study customer purchase decision behavior.

INTRODUCTION
This research project is based on survey which has been done between period of October to December to know the most acceptable bike in young age groups. We have undertaken various areas of Meerut and our native place to analyses different perception, taste and awareness regarding the bikes they like to have. we analyses the fact that as the number of companies and their model are increasing the likeness to have different attributions is not declining but it is increasing day by days, People as their behavior wanting more and more exclusive features in their bikes. Either it is colors, styles, mileage etc. Survey reveal lots of contrasting attitude and behaviors of customer most of them had strong impact of goodwill, resale values, brand in their mind. They take in to consideration all these factor during purchasing bikes. While surveying we come to know that HERO HONDA has captured the heart of about 50%
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customers due to its variations in product, customer satisfaction, availability of spares and parts etc followed by bajaj,Yamaha,TVS and others bike .Black is the most preferred colour.

Research methodology
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information as a specific topic. Infect research is an are of scientific investigation. Research is an academic activity and as such the term should be used in technical sense, Research comprise define and redefining problems, formulating ,hypothesis or suggested solution collecting organizing and evaluating, data, making deductions and research ,conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.

Define the research problem:A research must find the problem and formulate it so that it becomes susceptible to research.
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I have also define the research problem i.e to study consumer trends , behavior, preferences and level of satisfaction in bike.

Research methodology:After defining the research problem the for most step will be planning for further investigation. A research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

Research Objective :

To study the consumer trend in bike sector. To study customer decision-making & preferences. To study the market potential. To study customer purchase decision behavior.

Research Design:Descriptive &Analytical research includes survey and factfinding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present.

Research Sample :250 Questionnaires

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Research Instrument:I used direct observation & Questionnaire as research instrument.

Area of Research:Meerut.

Research of data:Primary data Secondary data

Primary data :Primary data are are gathered for the specific purpose or for a specific research project , consist of original information for the filaments of project objective. In this research Questionnaire is been used as to gather the primary data.

Collection of primary data :Observation Focus Survey Questionnaire

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Secondary data:Secondary data are the data the which already exists some where secondary data provides standing point for research & after the advantage of low cost & ready availability. Internal External Internal data are reports & memos generated within an organization to facilitate its operations & annual reports . External data are those specially produce for outside consumption. Direct observation Book for marketing management Survey of customer data and report.

Limitation :While working on this project I have to face some difficulties while conducting the survey. People were not interested in giving there actual information about their family income and airtime, as they were extremely scared about the income tax. Some people have difficult to take them in confidence so they can give correct information.

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DATA ANALYSIS
Data analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains. Example bar diagram , pie chart etc.

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Parameter Strongly agreed Agreed Undecided Disagreed Strongly disagreed Total

No.of Respondent 155 65 15 10 5 250

MILEAGE
MILEAGE PREFERED BY RESPONDENT
Strongly disagreed, 5, 2% Disagreed, 10, 4% undecided, 15, 6% Strongly agreed Agreed Agreed, 65, 26% Strongly agreed, 155, 62% undecided Disagreed Strongly disagreed

From the above diagram we inferred that Most of the people strongly agreed to have good mileage in
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their bikes and few of the people strongly disagreed to have good mileage.
PARAMETER
Strongly Agreed Agreed Undecided Disagreed Strongly Disagreed Total

NO OF PERSONS
60 150 15 15 10 250

MAINTENANCE

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MAINTENANCE PREFERED BY THE RESPONDENT Strongly

disagreed, 10, 4% Disagreed, 15, 6% Undecided, 15, 6%

Strongly Agreed, 60, 24%

Strongly Agreed Agreed Undecided Disagreed Strongly disagreed

Agreed, 150, 60%

From the above diagram we inferred that Most of the people agreed to have easy maintenance of their bikes and only few people disagreed this factor..

PRICE
Parameter
Strongly agreed Agreed Undecided Disagreed Strongly disagreed Total

No. of Persons
65 115 50 15 5 250

PRICE PR

Strongly disagreed, 5, 2%
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Parameter
Strongly agreed Agreed Undecided Disagreed Strongly disagreed Total

No.of Respondent
120 65 45 O 20 250

As we know that India is developing country so that people liked to have economic bike. From the above diagram we inferred that Most of the people agreed to have optimum price of their bike and few of people strongly disagreed.
Stro n gly d isa gree d , 20, 8% D isa gre ed , 0 , 0% u nd e cide d , 45, 1 8%

S E L F -S T AR T P R E F E R E D B Y R E S P ON D E N T

SELF-START
Stro ngly a gree d , 12 0 , 4 8%

Stro ngly a gre ed Ag re ed un de cid ed Disa gre ed

Stro ngly d isa gree d Agre ed , 6 5 , 26%

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Parameter
Strongly agreed Agreed Undecided Disagreed Strongly disagreed Total

No.of Respondent
50 110 60 25 5 250

From the above diagram we inferred that Most of the people strongly agreed to have self-start technology in their bikes and no one liked to ignore this facilities..

RESALE VALUE P
RESALE VALUE

Strongly disagreed, 5, 2%
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From the above diagram we infered that Most of the people like to have good resale value of their old bike. And only handful people didn`t agreed.

Spare and parts availability

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PARAMETERS Strongly Agreed Agreed Undecided Disagreed Strongly Disagreed Total

NO OF PERSONS 95 85 45 65 5 250

SPARE AND PARTS PREFFERRED BY THE RESPONDENT

Strongly disagreed, 5, 2% Disagreed, 65, 22% Undecided, 45, 15% Agreed, 85, 29% Strongly agreed, 95, 32% Strongly agreed Agreed Undecided Disagreed Strongly disagreed

From the above diagram we inferred that people like those bike whose parts and spare are easily available in the market and people strongly agreed this factor while few disagreed.

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PARAMETER
Strongly Agreed Agreed Undecided Disagreed Strongly Disagreed Total 85 125 20 15 5 250

NO OF PERSONS

ENGINE CAPACITY

ENGINE CAPACITY PREFFERED BY THE RESPONDENT Strongly

disagreed, 5, 2% Disagreed, 15, 6% Undecided, 20, 8% Strongly agreed, 85, 34% Strongly agreed Agreed Undecided Disagreed Agreed, 125, 50% Strongly disagreed

From the above diagram we inferred that Most of the people agreed to have powerful engine capacity in their bike and only few disagreed.
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Colour of Bike Liked By Respondent Black Red Others Total

No.Of Respondent 122 67 61 250

COLOUR PREFERNCE OF RESPONDENT

COLOUR S

From the above diagram we infered that Black is the most preferred colour liked by young generation

Others, 61, 24%

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followed by Red and Others ( blue , silver ,yellow ) whose percentage are 49% ,27% and 24% respectively.

CELEBRITY ENDORSEMENT
PARAMETER Strongly Agreed Agreed Undecided Disagreed Strongly Disagreed Total NO OF PERSONS 75 75 60 35 5 250

CELEBRITY ENDROSEMENT PREFERED BY THE RESPONDENT

Strongly disagreed, 5, 2% Disagred, 35, 14% Undecided, 60, 24% Agreed, 75, 30% Strongly agreed, 75, 30% Strongly agreed Agreed Undecided Disagred Strongly disagreed

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From the above diagram we inferred that celebrity effect the choice of people to have their preferred bike and most of the people agree this factor.
Parameter
Strongly agreed Agreed Undecided Disagreed Strongly disagreed Total

No.of Respondent
140 65 30 10 5 250

BODY SHAPE

BODY SHAPE PREFERED BY RESPONDENT

Strongly disagreed 5 2% Disagreed 10 4% undecided 30 12% Strongly agreed Agreed

From the above diagram we inferredagreed Most ofundecided that the Strongly peopleAgreed 65 26% strongly agreed to have Stylish body shapeDisagreed of 140 56%
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Strongly disagreed

their bikes and few of the people strongly disagreed to have good body shape.
Bikes Liked By Respondent Hero Honda BAJAJ Yamaha TVS Others Total No.Of Respondent 130 63 17 32 32 250

PREFERED BIKE OF RESPONDENT

Bike

Others, 8, 3%
From the above diagram we infered that Hero Honda is the most prefered bike in young generation follwed by Bajaj,

TVS, 32, 13%

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Yamaha, 17, 7%

TVS ,Yamaha, and Others whose percentage are 52 % , 25% , 13% ,7% and 3% respectively.

FINDINGS
Talking of the two wheeler industry, the names that effortlessly come to us is Hero Honda, Bajaj Auto, TVS Motor, Yamaha Motor, and others. The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact, the production, sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country's manufacturing economy. A finding of the two wheeler industry makes this clear that the two wheelers are among the most sought after automobiles in India for some time and the trend is likely to stay for a while. The economic growth, need for better conveyance and gradually improving road infrastructure coupled with better credit and financing options, have acted as a major

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catalyst in encouraging the growth and development of the two wheeler segment in India.

The new and improved features on the two wheelers, their stylish and trendy looks and a rage with the country's youth who form a substantial influence in determining the consumer behavior have ensured. The two wheelers remain on top of the automobile industry's agenda in India.

Based on our survey we find numbers of contrast in behaviors of the users who uses or like to have a bike inspired of such a huge number of choices a customer has i.e. Colours. Style. Engine capacity etc. The total sale of two wheelers in India has touched a figure of 7.86 million units by March, 2007, up 11.42% from the previous fiscal figures of 7.05 million. Production during the period reached 8.63 million units.

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 The production of two wheelers in India is expected to reach a staggering 17.85 million units by 2011-12, more than double of the current production level. The two-wheeler production capacity is to reach 22.31 million units in 2011-12 compared with 10.78 million in 2006-07. India is likely to export 1.39 million two-wheelers in 2011-12 compared with 590,000 in 2006-07. Total investment for new capacity generation in twowheeler segment is likely to be more than $2.2 billion (INR10, 000 crore). Hero Honda, Bajaj Auto and TVS Motor remain the leading players in terms of sales and popularity of their two wheelers.

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LIMITATION

It s time consuming process.

It was costly affairs. Some of the respondent had negative behavior toward surveying caused a problem while concluding survey. Customers have no time for fill the questionnaires.

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SUGGESTIONS

Coordination between departments must be improved.

Match competitors schemes. Try to capture the nearest other markets nearest other markets nearby. Occasional offers.

Investigator should possess very politeness, patience and positive attitude while dealing with respondent.

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CONCLUSION
The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact, the production, sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country's manufacturing economy. After conducting the survey we analyses that mind of users of bike is of wanting in nature they never get satisfy with the product they use. People need every time modifications in the technology they are using. But at the same time they gave more emphasis on goodwill of the company, and look for prospective that after using the bike they get good resale values of it. Young generation give more emphasis on speed style looks selfstart, colour ,disbreak etc. Based on survey we came to analyses that following inference:About 50% of people prefer to have Hero Honda followed by Bajaj , Yamaha ,TVS and other respectively. About 49% of people prefer to have Black colour bikes and secondly red. Mileage was mostly preferred by people which was 62%. Price was mostly agreed one and it was 46%. Resale value was mostly of optimum levels

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Annexure
Dear, Sir/madam We are thankful to you for patronizing acceptable bike in new generation we hope that you are satisfied with the product &quality of company .As there is always scope for improvement we should like to get your opinion in these areas. I would , therefore, request you to kindly assist us in our efforts by sparing a little time to give us your valuable feed back from below .Please do not hesitate to inform us of any observation that you think may be relevant .we assure you that you would try to come up to your expectations.

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MARKET RESEARCH

Most acceptable bike by the young generations

PERSONAL DETAILS: ~ NAME : - AGE :-.. Occupation:- Service .Business .Student .Professinal . Others QUESTIONNAIRE: ~ 1. Which company bike do you ride.? a)Hero Honda b) Bajaj c)Yamaha d)TVS e)Others

2. Name of the model

3. You are using this bike from how many years/months ? . 4. Why are you using this bike, give reason. a) Economic price Others b) Comfortable c)Mileage d) Low maintance e)

5. Which bike is the big competitor of your bike.? a) Pulsar b) CBZ c) Passion d) Apache e) Karizma

6. What suggestion you want to give your bike manufacturing company for Improvement? a) Price . b) Look c) Low maintance d) Mileage e) Others

7. If you want to replace your bike another company bike which one you select ? a) CBZ b) Yamaha FZ c) Apache d) Pulsar e) Others 8. Is Company Goodwill the one of the factor of your selection of bike? a) Yes b) No

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9. Which color do you like.? a) Black b) Silver c) Red d) Blue e) Others

Bibliography

{C.R Kothari} Research Methodology 2nd Edition www.researchnewbike.com

Book for marketing management

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