Cisco 300 Series Switches Cisco Small Business

Product Presentation

Agenda

1 2 3 4 5 6

Product Overview Product Transition Technical Feature Overview Positioning Competitive Resources and URLs

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Cisco Small Business 300 Series

Value Proposition
Standard in Value With Enhanced Features Better, more granular control over traffic (QoS) More security features to protect network traffic More ports per switch Ease of Use Consistent interface across all Cisco Small Business products Interface and documentation available in seven languages Small Business toolbar (FindIT) for auto-discovery Peace of Mind with Enhanced Support and Warranty Cisco Small Business Support Service Limited lifetime warranty

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Cisco 300 Series Switches

Product Overview
Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Seriesnot a rebrand 852-port models up to Gigabit Ethernet Easy configuration, deployment, and management Green energy-efficient technology Enhanced features including security, QoS, and IPv6 Three-Year Small Business Extended Service (available option) through Small Business Support Center Limited lifetime warranty w/NBD

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Cisco 300 Series Switches

Model Overview
Fast Ethernet
SF 300-08
8 10/100 ports

Gigabit Ethernet
SG 300-10
8 10/100/1000 ports 2 combo mini-GBIC ports

SF 302-08
8 10/100 ports 2 combo mini-GBIC ports

SG 300-10P
8 10/100/1000 PoE ports 2 combo mini-GBIC ports

SF 302-08P
8 10/100 PoE ports 2 combo mini-GBIC ports

SG 300-10MP
8 10/100/1000 Maximum PoE ports 2 combo mini-GBIC ports

SF 302-08MP
8 10/100 Maximum PoE ports 2 combo mini-GBIC ports

SG 300-20
18 10/100/1000 ports 2 combo mini-GBIC ports

SF 300-24
24 10/100 ports 2 10/100/1000 2 combo mini-GBIC ports

SG 300-28
26 10/100/1000 ports 2 combo mini-GBIC ports

SF 300-24P
24 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports

SG 300-28P
26 10/100/1000 PoE ports 2 combo mini-GBIC ports

SF 300-48
48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports

SG 300-52
50 10/100/1000 ports 2 combo mini-GBIC ports

SF 300-48P
48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports
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Cisco 300 Series

Model Pricing

Model Name
SF 300-08 SF 302-08 SF 302-08P SF 302-08MP SF 300-24 SF 300-24P SF 300-48 SF 300-48P SG 300-10 SG 300-10P SG 300-10MP SG 300-20 SG 300-28 SG 300-28P SG 300-52

Product ID
SRW208-K9 SRW208G-K9 SRW208P-K9 SRW208MP-K9 SRW224G4-K9 SRW224G4P-K9 SRW248G4-K9 SRW248G4P-K9 SRW2008-K9 SRW2008P-K9 SRW2008MP-K9 SRW2016-K9 SRW2024-K9 SRW2024P-K9 SRW2048-K9

Description
8 10/100 ports 8 10/100; 2 Combo mini-GBIC ports 8 10/100 PoE ; 2 Combo mini-GBIC ports 8 10/100 Maximum PoE; 2 Combo mini-GBIC ports 24 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports 24 10/100 PoE ; 2 10/100/1000 ports; 2 Combo mini-GBIC ports 48 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports 48 10/100 PoE; 2 10/100/1000 ports; 2 Combo mini-GBIC ports 8 10/100/1000; 2 Combo mini-GBIC ports 8 10/100/1000 PoE; 2 Combo mini-GBIC ports 8 10/100/1000 Max PoE; 2 Combo mini-GBIC ports 18 10/100/1000 ports; 2 Combo mini-GBIC ports 26 10/100/1000 ports; 2 Combo mini-GBIC ports 26 10/100/1000 PoE; 2 Combo mini-GBIC ports 50 10/100/1000 ports; 2 Combo mini-GBIC ports

List Price
$217.00 $267.00 $387.00 $521.00 $333.00 $725.00 $762.00 $1356.00 $319.00 $516.00 $616.00 $546.00 $783.00 $1076.00 $1357.00

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Reliable Small Business Network Foundation

SG300-10P SG300-28

Internet

SG300-10P AP541

Creates a reliable, small business local-area network

Easily integrates with data, voice, video, wireless, video surveillance, and storage products

Easy to use with consistent interface across all Cisco Small Business products

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Simplified Configuration and Common Management

Solution-based integration into Cloud Services*

NEW

TextView (CLI) for text-based configuration for mass deployment* Small Business Toolbar Application Standalone configuration using the embedded web GUI Switch Configuration Utility Menu-based access through console for disaster recovery Remote monitoring support using SNMP
Switch Configuration Utility Console TextView CLI SB Toolbar

*Available First Half 2011

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Cisco 300 Series New Features Offer

Ease of Use
Consistent user interface and product feature set across the entire family* Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese, and Japanese
Localized user interface, support documentation, help system, and website and product discovery**

Standards-based features for easy integration with existing and Cisco Small Business solutions Smart Designs and Smart Tips guides solution integration TextView: management and mass deployment Text-based configuration: mass deployment and troubleshooting
*Requires

SB Toolbar with supported browser **Industry first among managed switching competition
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Small Business Switch Accessories

Mini-GBIC/SFP Transceivers
Fast Ethernet Transceivers Gigabit Ethernet Transceivers

MFEBX1
100 BASE-BX-20U SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 20 kilometers

MGBBX1
1000BASE-BX-20U SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 40 km

MFEFX1
100 BASE-FX SFP transceiver 1310-nm wavelength for multimode fiber Support for 100-Mbps speed up to 2 km

MGBLH1
1000BASE-LH SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 40 km

MGBLX1
1000BASE-LX SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 10 km

MFELX1
100 BASE-LX SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 10 km

MGBSX1
1000BASE-SX SFP transceiver 850-nm wavelength for multimode fiber For distances up to 550 meters

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Cisco 300 Series

Warranty
Covers
Switch, fans and power supplies

Length
Limited lifetime warranty (new)

Hardware Replacement
Next business day advance replacement (where available, otherwise same day ship)

Complimentary Phone Support

One year

Online Chat Support

One year

Software Updates for bug fixes

Term of warranty
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Service Extends to All Cisco Small Business Products

Small Business Support Service
3 Years of peace-of-mind support for Small Business Products Simple, easy-to-sell and support Access to Small Business Support Community Online Chat Support 24x7 Telephone Support during Local Business Hours Delivered by Cisco, optional Partner value-add
CON-SBS-SVC2

Pricing and SKU

Small Business Support Center

Quick access to CCNA certified engineers for small business support issues
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Product Transition

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Cisco Small Business 300 Series

Transition Matrix
Old PID/SKU
SRW208 SRW208G SRW208P SRW208MP SRW224G4 SRW224G4P SRW248G4 SRW248G4P SRW2008 SRW2008P SRW2008MP SRW2016 SRW2024 SRW2024P SRW2048

Old List
$189.00 $237.00 $329.00 $381.00 $300.00 $395.00 $506.00 $1116.00 $290.00 $425.00 $473.00 $468.00 $611.00 $1014.00 $1141.00

New Name
SF 300-08 SF 302-08 SF 302-08P SF 302-08MP SF 300-24 SF 300-24P SF 300-48 SF 300-48P SG 300-10 SG 300-10P SG 300-10MP SG 300-20 SG 300-28 SG 300-28P SG 300-52

New PID/SKU
SRW208-K9 SRW208G-K9 SRW208P-K9 SRW208MP-K9 SRW224G4-K9 SRW224G4P-K9 SRW248G4-K9 SRW248G4P-K9 SRW2008-K9 SRW2008P-K9 SRW2008MP-K9 SRW2016-K9 SRW2024-K9 SRW2024P-K9 SRW2048-K9

New List
$217.00 $267.00 $387.00 $521.00 $333.00 $725.00 $762.00 $1356.00 $319.00 $516.00 $616.00 $546.00 $783.00 $1076.00 $1357.00

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Cisco 300 Series Switches

Comparison
Cisco SRW Switches
Product Name Change Energy-Efficient Technology Fanless Additional Gigabit Ethernet Ports Layer 3 IPv6 Management and Configuration No Five models Standard No GUI, SNMP, and Menu CLI

300 Series
Yes Yes Eleven models Four additional on Gigabit Ethernet models Yes All models GUI, SNMP, TextView/CLI, Cisco Discovery Protocol, Smartports, and FindIT Seven languages: GUI, documents, and support Limited Lifetime with NBD

Localization and Globalization Warranty

English only Five years

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Important Portfolio Enhancements

Improvement
Energy-Efficient Technology Fanless Designs Additional Usable Gigabit Ethernet Ports on GigE Models IPv6 Localized GUIs and Documents Simplified Configuration with Additional Mgmt Options SB Toolbar, TextView Lifetime Warranty with NBD (includes power supplies & fans)

Customer Benefit
Reduces power consumption and energy costs Quiet operation and increased MTBF Ability to connect more devices and better value for the purchase Ability to evolve network and support next-generation OS Clarity of product installation in select markets Easy to install and multiple management options for optimal deployment and support Helps protect investment

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New Switch Naming

- K9

Today New

Consistent Part Numbering Keep it Easy for Customers to Order

Cisco SF 300 24-Port 10/100 Ethernet Switch

Mfg. Part: SRW224G4-K9 CDW Part: 871654 UNSPSC: 43222612

New Product Naming

Consistent with Cisco Product Naming Convention

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Cisco 300 Series Inventory Transition and End-of-Life Plan

100% overlap of new and old part numbers
6-week overlap forNA part numbers; 4-week overlap for all other part numbers Overlap for SRW switches will begin in August to avoid fiscal year end

Forecast based on historic trends and highest quarter sales Transition announcement made one week after public announcement Date
Aug. 25 Sept. 25 Sept. 29 Oct. 30

Activity
Disti announcement (all switches, not all orderable) Disti announcement (remaining part numbers orderable) End-of-life announcement for first set of part numbers End-of-life announcement for remaining part numbers

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Technical Overview

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Feature-Rich Switches Offer Best Value

Performance

Layer 2/3 Switching VLANs Spanning tree Link aggregation 802.1Q Trunking, Port Mirroring (SPAN), Multicast Static routing: 32 routes

Security

Quality of Service Classification 802.1P DSCP/CoS WRR/SP Rate Limiting Shaping

Management and General Intuitive interface IPv6 Host SNMP/RMON Port and VLAN Mirroring DHCP Options 66, 67, and 82 TextView (CLI) Localization LLDP-MED Auto Voice VLAN

Cisco Discovery Protocol and Smartports* Desktop Cisco phone + Desktop Router Switch Access point Other

Wirespeed performance on Fast Ethernet and Gigabit Ethernet switches Non-blocking switch fabric

Access control list MAC-based port security IEEE 802.1x Secure management: SSH/SSL Private VLANs Storm control

Designed for Small Business

*Available First Half 2011
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Cisco 300 Switches Power Over Ethernet

Seven models feature Power over Ethernet
Fast Ethernet and Gigabit Ethernet models

Power wide selection of standards-based IEEE 802.3af-powered devices:

IP phones Wireless access points Surveillance cameras Access card readers

Need for rewiring eliminated Offer more device placement options

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Energy-Efficient Technology
Auto Power-Down
Automatically turns off power on Gigabit Ethernet RJ-45 port when detecting link down
If there is no link on a port (when there is no connection or the device connected is turned off), the port(s) enter a sleep mode

Resumes active mode when the switch detects the link up or device connected
The switch sends out electrical pulses at frequent intervals

Adjusts power based on cable length (on Gigabit Ethernet models) Detects the length of connected Ethernet cable and adjusts power usage accordinglywithout affecting performance

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How Much Power Can You Save

Model Number
SG 300-10 SG 300-10P SG 300-10MP SG 300-20 SG 300-28 SG 300-28P SG 300-52 SF 300-08 SF 302-08 SF 302-08P SF 302-08MP SF 300-24 SF 300-24P SF 300-48 SF 300-48P

Ordering Number (PID)

SRW2008-K9 SRW2008P-K9 SRW2008MP-K9 SRW2016-K9 SRW2024-K9 SRW2024P-K9 SRW2048-K9 SRW208-K9 SRW208G-K9 SRW208P-K9 SRW208MP-K9 SRW224G4-K9 SRW224G4P-K9 SRW248G4-K9 SRW248G4P-K9

Power Consumption All Ports Active (Watts)

12.4 16.2 14.8 23.3 30.3 40.9 63.7 6.8 9.2 11.9 10.8 16.9 28.2 29.2 48.4

Power ConsumptionUsing Power-Saving Technology

5.5 8 7.3 9.1 7.92 18.8 22.2 4.6 6.8 8 7.2 6.6 18.4 13 32.9

% Power Savings
55.6% 50.6% 50.7% 60.9% 73.9% 54.0% 65.1% 32.4% 26.1% 32.8% 33.3% 60.9% 34.8% 55.5% 32.0%

Table based on no links up or all end devices powered down on all ports
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Next-Generation Internet
IPv6 Provides customers with support for NextGeneration Internet Delivers consistent functions across breadth of portfolio Enables next generation of applications and operating systems

Supports IPv4

Products will include IPv6 support:

Routers
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Switches

Applications

Cameras
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Phones

Telephone Gateways
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Positioning

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Switching for Small Business

One Portfolio: A Spectrum of Choices
Catalyst 2960 Series Switches with LAN Base and LAN Lite

Cisco Small Business Pro ESW 500 Series Cisco 300 Series Managed Cisco 100 Series Unmanaged Switches Cisco Smart Switches

Cisco SFE and SGE Managed Stackable Switches

Functions

Cisco IOS Software VxWorks Small Business Support PDF Cisco SMARTnet Support PDF, OIP, VIP

Cost

Reliable
Easy-to-Use Switches

Advanced
LAN Switching

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Cisco Small Business

Switching Portfolio
Managed Stackable
SFE/SGE Series
Advanced QoS, security and availability 8 to 48-port 10/100 and 10/100/1000 models PoE options Enhanced QoS, security, and availability 8- to 48-port 10/100 and 10 to 52 10/100/1000 models PoE options Basic QoS, security, and availability Simple, basic web-managed interface Ready-to-use simplicity; no device management Zero configuration; zero customization No security or VLANs Stackable up to Managed entire stack as one

Price-Performance

Managed
Cisco 300 Series Switches

Simplified configuration and troubleshooting Designed for small officewide infrastructure

Smart Switches
SLM Switches

5- to 48-port 10/100 and 10/100/1000 models PoE options Ideal for basic management 5- to 24-port 10/100 and 10/100/1000 models Desktop and rack-mount Do-it-yourself small business

Cisco 100 Series Switches

Unmanaged Switches

Function, Flexibility, Scalability

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Smart and Managed Switch Differences

Smart Switches are not the same as Managed Switches
SMART Basic
Basic QoS Trust endpoints (computer, phones, access point, etc. ) to set prioritization Basic Security Endpoint authentication: 802.1x Basic Web Management Web management (some SNMP)

MANAGED Advanced
Intelligence in Switch/Network
Allow/disallow/prioritize users/applications/workgroups Control performance of application

Scale/Grow Network
Large number of VLANs together Link aggregation and LACP

Flexibility for Application Deployment

MAC-based , guest, private, and voice VLANs

Security

A Smart Switch with SNMP Is Not the Same as a Managed Switch

Secure management (SNMPv3, SSH/SSL)

Management Visibility
Management: SNMP, CLI, web GUI, cloud IPv6 Host: Improve network life Discovery: Bonjour, Cisco Discovery Protocol, LLDP-MED

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Overall Portfolio Differences

Managed Cisco 300 Series
Cisco SBSC No Cisco IOS Software Small Business Services Shorter lifecycles Management options focused on small business Custom partner programs Limited support for service providers Cisco SBSC No Cisco IOS Software Small Business Services Shorter lifecycles Management options focused on small business Custom partner programs Limited support for service providers

Managed Stackable Cisco SFE and SGE

Managed Stackable Cisco Catalyst Switches (LAN Base) (WS-C2960S-24TS-L)

Cisco TAC Cisco IOS Software Cisco SMARTnet support and SmartCare Services Lifecycle management Multiple enterprise-level management options: CNA, CiscoWorks, Orchestrator, etc. Rich partner programs Tier 1/2 service provider Advanced product capabilities beyond items in left columns: Cisco TrustSec technology or identity Medianet Cisco Catalyst Smart Operations Cisco IOS Software + CiscoWorks Availability features: RPS, Flexlink, UDLD, etc. Cisco Catalyst QoS: SRR, buffers Advanced and flexible security

Competitive features against competitors developing using third-party silicon and software

Competitive features against competitors developing using third-party silicon and software

$599$799
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$2109
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Competitive

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Competitive Selling Messages

Competitive Advantage
Broadest range of switches: 8 to 24 ports Fast Ethernet; 10 to 52 ports Gigabit Ethernet Additional ports on Gigabit Ethernet Enhanced features: IPv6, Layer 3, and security Cisco quality and reliability Energy-efficient technology on all models Cisco Small Business support community; staffed by CCNA certified professionals Cisco small business online support community for self-help

Silver Bullet
Cisco 300 Series offers the best value/feature mix, it is priced lower than the competition, and it offers more features Cisco 300 Series Switches are part of a comprehensive network portfolio that includes NAS, IP surveillance cameras, wireless, and routingall designed to work together The switches offer investment protection with limited lifetime warranty and small business investment trade-up program

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Cisco 300 Series

Competitive Positioning

Cisco Value proposition by competitor view Sell against

Best feature/price offer Solution integration Superior support service

Netgear
Price Green Quality FSM/GSM7x and FS/GS7x

D-Link
Price Green Industry solutions

ProCurve
Strong business brand Lifetime warranty

How Cisco Wins

More Features/Lower Price
DGS-3xx, DXS3xx, DES30xx, DES32xx, and DES35xx

Cisco 300 Series Switches

Procurve 2510, 2510G, and 2520 3Com OfficeConnect, Baseline Plus, and 4210 Lifetime warranty with NBD Brand Small office product attach; i.e., printers, servers, etc.

Strengths

Comprehensive portfolio Complete networking product, solutions, and services offerings Small Business Investment Protection Program Feature/price value

Complete Small Business Networking Portfolio

Limited networking product, solutions, and services portfolio Support is not strong Limited networking product, solutions, and services portfolio Support is not strong

Price Strong brand in retail RTM

More Switch Choices Price

Strong brand with SMBs

Service Limited switch portfolio

Limited networking product, solutions, and services portfolio Support is not strong

Weakness

No NBD on warranty but offered as a sevice

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Cisco 300 Series Switching Competitive Comparison

Cisco 300 Series
Competitive Portfolio Competitive Pricing Limited Lifetime Warranty Green: Energy Efficient Layer 3 IPv6 Additional Ports Cisco Value Localization and Globalization Broad Networking Product Portfolio Technical Support Investment Protection and Trade-Up Program Next-Business-Day (NBD) Replacement All models All models Gigabit Ethernet models Cisco Discovery Protocol, Smartports, and cloud More languages included Wireless, NAS, voice, cameras, and security CCNA at Level 1 Very limited: Documents Limited Very limited: Documents Limited Very limited: Documents Limited Select models Select models Select models Select models Select models Select models

Netgear

D-Link

HP/3Com

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Competitive Feature Differences

Managed Cisco 300 Series Green Ethernet 28 ports Gigabit Ethernet Bonjour Auto voice VLAN LLDP-MED IPv6 Host Cisco Discovery Protocol Smartports Cloud support Secure Copy Web-based authentication .3af PoE (all enabled) Budget 1/2 ports at 15W TextView (CLI) Guest VLAN IGMP Querier Unauthenticated VLAN Static Routing: 32 routes DHCP Relay Congestion avoidance Per-VLAN mirroring No No Option 66/67 No No No No No Managed Cisco ESW Switches No 24 ports Gigabit Ethernet No No No No Cisco Discovery Protocol Smartports Cloud support No No .3af PoE (all enabled) Budget 1/2 ports at 15W No No No No No No No No No No Option 66/67 Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard Managed Cisco SGE Switches No 24 ports Gigabit Ethernet Bonjour No LLDP IPv6 Host No No No No No .3af PoE (all enabled) Budget 1/2 ports at 15W No No No No Static Routing: 128 routes No No No MVR Full stacking No Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard

Feature available in future release

Managed Procurve 2810/2610 No 24 ports Gigabit Ethernet No Auto voice VLAN LLDP-MED No No No No Secure Copy Web-based authentication .3af PoE (all enabled) Budget 1/2 ports at 15W Option all ports at 15W Yes Guest VLAN IGMP Querier No Static Routing: 16 routes DHCP Relay No No MVR Clustering Option 66/67 Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard

$599
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$750

$1254
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Cisco 300 Series Switches

Purchase Decision

Easy to Use with Combination of Features and Affordability

Advanced network features
Security QoS IPv6 Layer 3 Routing

Easy-to-install products with web-based management tools Ability to manage network traffic Value led Small Business Support Center

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Cisco Small Business Investment Protection Program

Website: www.ciscoinvestmentprotection.com

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Resources and URLs

Cisco 300 Series Switches www.cisco.com/go/300switches Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching Cisco Small Business Support Community https://www.myciscocommunity.com/community/smallbizsupport Cisco 300 Series Switches Warranty http://www.Cisco.com/go/warranty Cisco Small Business Service www.cisco.com/go/smbservices

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Feature Segmentation
Unmanaged 100 Series 24 Gig ports Green Ethernet Basic QoS Smart SLM Series 24 Gig ports Smart (Emerging) SLMG2 Series 24 Gig ports Managed 300 Series 28 Gig ports Green Ethernet Managed Stackable SFE/SGE 24 Gig ports

Standards Based - Existing Competitor features VLANs, QoS, Rate Limiting, Spanning Tree, 802.1x, IGMP Snooping etc
Bonjour Auto Voice VLAN Auto-LAN Policy Discovery IPv6 Host Text Editable Configs CDP Cloud Support .3af POE (all enabled) Budget 1/2 ports at 15W Bonjour

IPv6 Host

.3af POE (1/2 enabled) Budget 1/4 ports at 15W

.3af POE (all enabled) Budget 1/2 ports at 15W

Standards Based - Existing Competitor features SNMP, RMON, Cable Diags, TextView, MSTP
Guest VLAN IGMP Querier Trusted Device VLAN DHCP Relay Congestion Evasion VLAN Diagnostics

Standards Based - Existing Competitor features GVRP, ACLs, Shaping, Flow-based QoS and Security, Dual Image, L3 priority
Static Routing - 32 routes Static Routing - 128 routes 1G Stacking

Standards Based - Existing features Advanced Security, MVR, Protocol-based VLANs

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