// Summer Issue // www.calzedonia.

com///

info franchising: Austria

CCI HANDELSGESELLSCHAFT m.b.H. Kurandtplatz 1 A-9020 KLAGENFURT Tel.: +43 463 509 637* Fax: +43 463 509 637 4 E-mail: oce@calzedonia.at

Fyro Macedonia
NEW MARKETS MA DOOEL Ul. 11-TI Oktomvri 1 - lokal 9 1000 SKOPJE Tel./Fax: +389 2 308 8070 E-mail: newmarkets@nmtfashion.com

Serbia
NEW MAZEL TOV d.o.o. Cvijiceva 129 11000 BEOGRAD Tel.: +381 11 3314707 * Fax: +381 11 3314715 E-mail: newmazeltov@nmtfashion.com

Croatia
TUBLA TEKSTIL d.o.o. Ulica Republike Italije 3 40000 AKOVEC Tel.: +385 40 379 379 * Fax: +385 40 379 389 E-mail: info@tubla.hr

Mexico
VITAR, S.A. de C.V. Insurgentes Sur, 1377 - Torre Maro, Piso 10 Col. Insurgentes Mixcoac CP 03920 Mxico, D.F. E-mail: info.franchising@calzedonia.com.mx

Slovenia
VERUDELA d.o.o. Anurjeva Ulica 2D 1260 LJUBLJANA POLJE Tel./Fax: +386 1 5425882 E-mail: calzedonia@siol.net

Cyprus
MALLOUPPAS & PAPACOSTAS Public Company Ltd. 21, Academias Avenue - KEMA Building 11th Floor P.O.Box 23841 2107 NICOSIA Tel.: +357 22 550 400 * Fax: +357 22 336 861 E-mail: mpfashion@mp-group.com

Montenegro
NEW MONT D.O.O. Bratstva Jedinstva 43 81000 PODGOVRICA E-mail: newmont@nmtfashion.com

Spain
FRANCHISING CALZEDONIA ESPAA, S.A. C/ Ciencias 71-87, mdulo 7 Pol. Pedrosa 08908 HOSPITALET DE LLOBREGAT BARCELONA Tel.: +34 93 2649000 * Fax: +34 93 2649009 E-mail: info@calzedonia.es

Poland
CALZ Polska Sp. z o.o. ORCO TOWER Al.Jerozolimskie 81, XII oor 02-001 Warszawa Tel./Fax: +48 22 828 96 83 E-mail: info@calzedonia.pl

Turkey
CALZEDONIA TK Di Ticaret Limited irketi Kocamansur sokak No. 127/5 Tun Apt. 34360 ili Istanbul Tel +90 212 2197645 * Fax +90 212 2197695 E-mail: info.turchia@calzedonia.com.tr

Czech Republic
CALPRA s.r.o. Senovn nmst 992/8 110 00 Praha 1 Tel.: +420 222 240 745 * Fax: +420 222 240 746 E-mail: info@calzedonia.cz

Portugal
CALZEDONIA PORTUGAL, Lda. Avenida Infante D.Henrique, 306 Lote 6 2 andar 1950-421 LISBOA PARA MAIS INFORMAES SOBRE OS ARTIGOS DO CATALOGO: Tel.: +351 21 8376576 * Fax: +351 21 8376577 E-mail: info@calzedonia.pt

United Kingdom
CALZEDONIA UK LIMITED 266/270 REGENT ST. W1B 3AH LONDON Tel.: +44 (0)207 4797791 * Fax: +44 (0)207 7349456 E-mail: info.uk@calzedonia.co.uk

Greece
CALIN A.E. Kalvou 2 & Paleologou 15232 HALANDRI - ATHENS Tel.: +30 210 6840005 * Fax: +30 210 6857243 E-mail: calzedon@otenet.gr

Russian Federation Hungary

M.F.H. Kft. Terz krt. 11. 1. emelet 2. ajt H-1067 BUDAPEST Tel.: +36 1 4136504 * Fax: +36 1 3424741 E-mail: info@calzedonia.hu OOO CALZRU 115114 Moscow 1st Derbenevsky pereulok, 5 BC Derbenevskaya Plaza, oce 505-506 Tel. +7 (495) 9267150 Fax. +7 (495) 9267148 E-mail: info@calzedonia.ru

INSIDE CONTENTS ///

EXCLUSIVE BACKSTAGE/ WOMAN Beachwear Collection/ MEN Summer Life / FASHION/ SPORTS / BEAUTY

2009 ALL RIGHTS RESERVED

/// Inside

CONTENTS
02 10 26 42 54 68 82 88 92 110 116
// Summer Issue // www.calzedonia.com//

BEACHWEAR BACKSTAGE WELCOME SUMMER HIPPIE HOLIDAYS BIKINI ADVENTURES MIAMI-L.A. COAST TO COAST SUNSET CHILLIN WORK OUT ON THE CATWALK BEACH IS CHIC BEAUTY HOW TO WASH ALL ABOARD!

118

presents

Beachwear

Discover the exclusive Mexican photoshoot.

Cover: ULIVO bandeau with ULIVO panties - ULIVO series available: push-up - string bottom

1. BOSSO padded triangle bra - BOSSO series available: push-up - string bottom - panties - caftan 2. TIGLIO bandeau - TIGLIO series available: culotte 3. 4. PEONIA triangle bra with PEONIA brazilian - PEONIA series available: push-up - string bottom

5. 7. ORCHIDEA triangle bra with ORCHIDEA string bottom - ORCHIDEA series available: see page 35 6. Dress 8. Dress

10 9

9. PERVINCA triangle bra with PERVINCA string bottom Jeans shorts PERVINCA series available: push-up - panties - caftan 10. ACERO dress - ACERO series available: see page 90

Dress melange grey, red Beach towel green/turquoise pattern, multicolour chevron pattern

Welcome Summer //
FUN AND STYLE AT SEA

Dress Opposite page: FRASSINO triangle bra with FRASSINO string bottom

VIOLA top with VIOLA string bottom Trousers melange grey, black VIOLA series available: triangle bra - culotte

BAMBU padded triangle bra with BAMBU hip panties - Chenille shorts cherry, emerald green - Beach towel green/turquoise pattern, multicolour chevron pattern

Suit fuchsia, black, green - Summer bag double face assorted colours Opposite page: DALIA triangle bra with DALIA string bottom DALIA series available: push-up - panties

GINCO padded triangle bra with GINCO string bottom - pareo assorted colours GINCO series available: underwire bra - panties

IPPOCASTANO push-up with IPPOCASTANO panties - dress IPPOCASTANO series available: padded triangle bra - string bottom Opposite page: FICUS triangle bra with FICUS panties

FRESIA padded triangle bra with FRESIA culotte

Hippie HOLIDAYS
BIKINIS and CAFTANS, OPTICAL patterns and TIE & DYE. HIPPIE MEMORIES and desire of freedom.

EQUISETO triangle bra with EQUISETO string bottom

GARDENIA large triangle bra - GARDENIA series available: triangle bra - push-up - culotte - string bottom - panties Opposite page: ROSA triangle bra with ROSA g-string - Pareo assorted colours ROSA series available: push-up - panties

Caftan

STERLIZIA padded triangle bra with STERLIZIA string bottom STERLIZIA series available: push-up - panties Opposite page: SURFINIA underwire bra with SURFINIA string bottom SURFINIA series available: triangle bra - high bottom

FORSIZIA large triangle bra with FORSIZIA low-rise bottom FORSIZIA series available: triangle bra - push-up - brazilian - high bottom Opposite page: ORCHIDEA bandeau with ORCHIDEA panties ORCHIDEA series available: see page 6

The Perfect Suitcase

Ariadne Artiles, spanish top model, spends her life travelling throughout the world for catwalks and photoshootings. How does she organize her globetrotter suitcase? This is what she told us.
1. How many times do you pack in a year?
52 times, at least once a week. Every time I leave for work I bring my luggage, even though I use other garments on set.

2. What kind of suitcase do you use?

A rigid trolley, extralarge. I choose a vivid colour (to be able to recognize it in airports) and spacious.

3. Which are the secrets you learned modelling?

My prime rule is: never bring more clothes than those you will really wear.

4. Which are the essential things you have to bring with you during the summer?
Jeans, which you can use both during the day and at night, white cotton t-shirts, a pair of at sandals with roman laces, a mini bikini that leaves few tan signs, an appropriate sun cream. Dont forget a special piece, that describes your style. Mine is a long hippie dress .

5. How do you deal with shoes? How many do you bring and of which kind?
I try to bring the strict necessary, paying attention to comfort. Generally I work with opposites; when I choose at sandals I also bring stilettos. If I bring wedges, I also add ip ops.

6. Which is your favourite underwear?

I like a basic style, comfortable and practical: no wire or padding. Underwear for me must be like a second skin.

7. The make-up you cannot live without.

Sun tan cream, bronzing powder, a mascara to enhance my eyes, and a moisturizing cream that I also use on my lips to obtain a healthy and groomed look.

8. Your secret against jet lag.

To be able to arrive fresh at destination you must sleep during the ight. My trick to arrive sleepy before boarding is to party the night before in Madrid! .

9. The most dicult travels.

Those that take you to a completely dierent climate. Leaving from New York during winter heading to South Africa is really shocking. In this case a reasoned suitcase is essential: if you have the right clothes and beauty case you get used to the climate more easily.

OLEANDRO padded triangle bra with OLEANDRO string bottom

39

GENZIANA triangle bra with GENZIANA string bottom GENZIANA series available: push-up - bandeau - panties culotte - shorts Opposite page: PERVINCA caftan PERVINCA series available: see page 8

CARPINO underwire bra Pareo assorted colours CARPINO series available: padded triangle bra - string bottom - panties

CALLA triangle bra with CALLA string bottom CALLA series available: underwire bra - panties

A DREAM OF FAR AND UNEXPLORED LOCATIONS

ALOE triangle bra with ALOE panties Opposite page: ASTRO padded triangle bra with ASTRO culotte - dress - ASTRO series available: triangle bra - string bottom

BUDLEIA triangle bra - BUDLEIA series available: brazilian - pareo Opposite page: AGAVE triangle bra with AGAVE string bottom - AGAVE series available: push-up - panties - pareo

AECHMEA bandeau with AECHMEA panties - AECHMEA series available: dress

RODODENDRO bandeau with RODODENDRO culotte - RODODENDRO series available: triangle bra - panties Opposite page: CAMELIA triangle bra with CAMELIA string bottom - CAMELIA pareo CAMELIA series available: large triangle bra - panties

TAGETE triangle bra with TAGETE string bottom TAGETE series available: push-up high bottom

From left: SELENIO - SILICIO - INTIMISSIMI tank top

From left: TUNGSTENO - TITANIO - INTIMISSIMI tank top

From left: LITIO - NEON Opposite page, from left: ELIO - PIOMBO - RADIO - INTIMISSIMI sweater

Above: FLUORO - Below, from left: KRIPTON - INTIMISSIMI tank top - IDROGENO yellow/purple, acid green/white INTIMISSIMI t-shirt Opposite page: POTASSIO assorted colours - INTIMISSIMI polo

From left: AZOTO assorted colours - INTIMISSIMI t-shirt - IDROGENO acid green/white, yellow/purple - INTIMISSIMI t-shirt Opposite page: VANADIO - TEZENIS gilet

OSSIGENO assorted colours - Briefs under OSSIGENO: CARBONIO black - ZIRCONIO fuchsia, purple

From left: FERRO - BARIO - CADMIO navy blue/white, red/white

XENON - Opposite page, from left: RADON assorted colours - Beach towel - MERCURIO

AGENDA //
IBIZA
Km5 // July, 2nd
KM5 celebrates its birthday with a top level party (best deejays and fashion people). A lounge club and restaurant that has the charm of a beduin oasis only a short way from downtown Ibiza, that escapes from the classic nightclub tours. Underneath the large tents you will nd a tropical garden that hosts a Mediterranean restaurant, a lounge bar and a chill out zone decorated with coloured cushions and exotic candels. You can reserve some tents for romantic dinners or private parties and visit the special Art Gallery that hosts international artists. /// www.km5-lounge.com

Party @ La Tartana Club // August, 1st

Its a party that you will live wearing a bikini and a sarong, together with irony and erotism which are the best ingredients to ght the heat. During the sunset you will relax on carpets and large cushions, moving on to the dinner with an aphrodisiac menu and dancing to the best house music. The location is a terraced club facing Ficograndes black beach. You can reach La Tartana Club by foot or boat.

STROMBOLI ME

MYKONOS
Full Moon Party @ Paradise Club// August, 6th
The party starts at night on the sand of Paradise Beach: you will dance and meet new people underneath the glittery light of the full moon. At dawn, when the sun starts to rise, you will be ready to enter the islands most chic club, a meeting point made of large beds and swimming pools with a breathtaking view on the Aegean sea. The music is equally important and the best deejays rotate to produce the best sounds. Welcome to paradise.
// www.paradiseclubmykonos.com

SAN TEODORO OT
Apple party @ Ambra Day Meeting Bar // July, 11th
The invitation is represented by an apple with a 24/7 symbol to communicate that the club is always open (it closes only from 3 AM to 5 AM for cleaning purposes) and constantly full of relaxing proposals, perfect to recharge your batteries. During the aperitif hour you will have a drink in a New York atmosphere, as a Big Apple event. The party continues until dawn: those who want to dance strong beats will choose Ambra Night, whereas those who look for an exclusive atmosphere will head to La Luna Disco. /// www.ambranight.it

SAN VINCENZO LI
Ferragosto @ Mariva Caf //
August, 15th
A classic mid-summer party: everyone on the beach at midnight to watch the reworks, and deejays bringing the heat right afterwards. At the beginning of the evening you will be welcomed by an aperitif and a gourmet dinner, followed by live jazz. The club is an oasis of peace in the middle of the Etruscan Coast sand dunes where privacy is everything. Everyone can relax in his own special way: massage, sea and sun bath, private pool in an olive garden.. and a 250 label wine cantine.
// www.marivacafe.it

From left: EUFORBIA one piece POTASSIO assorted colours

From left: IODIO - MUGHETTO push-up with MUGHETTO high bottom - ZINCO light blue, white MUGHETTO series available: triangle bra - string bottom

PLUTONIO push

AZOTO assorted colours Opposite page: ARGON assorted colours

From left: AZOTO assorted colours - INDONESIA padded bandeau, assorted colours - trousers INDONESIA series available: see from page 110

From left: SODIO assorted colours - dress black, brown - SODIO assorted colours Opposite page, from left: dress - AZOTO assorted colours

NEW YORK

BOOT CAMP
Boot Camp is the latest tness trend in New York. Both businessmen and businesswomen, obsessed with their body appearance, found the way to build their bodies during the weekend with a discipline similar to the military boot camp. This new Marines tness training has recently arrived in Europe, and you can already see people train with sit ups, push ups, and sea swimming.

/// www.bootcamptnessnyc.com

TULIPANO triangle bra INTIMISSIMI sweater TULIPANO series available: padded triangle bra - panties hip panties

Here are the latest FITNESS TRENDS from FOUR of the COOLEST
TOWNS OF THE MOMENT.

NewYork / Mumbai / Los Angeles / S.Francisco

// WORKOUT
MUMBAI

WORKOUT //
3

BOLLYWOOD DANCE
Catch the soundtracks of the new Bollywood movies, mix them with hindi dance moves, hip/hop rythms, jazz and funk. Arriving directly from India you will discover a new dynamic low impact training, an aerobic movement with yogi choreography that guarantees a toning eect. Suitable for everyone, Bollywood dance has just made its rst appearance in Europe. Ideal for bottom, stomach and leg rming, it favours energetic balance.

1 LOS ANGELES

Kranking

TM

Who said that bicycling is good only for leg muscles? Kranking is the new cycle idea that favours arm, shoulder and back tone. You will use a revolutionary bicycle that helps calorie burning and has another pedal which replaces the handlebar.

1. MAMMOLA padded triangle bra with MAMMOLA panties - shorts turquoise, purple 2. CROCO padded triangle bra with CROCO panties 3. 4. TASSO top with TASSO panties

/// www.krankcycle.com

// WORKOUT
5

WORKOUT //
7

SAN FRANCISCO

WOGA
Water yoga directly from California. All the classic movements made during Yoga classes will be reproduced in an optimal environment with no gravity: water. It eliminates tensions and unblocks joints. The only rule for a guaranteed success: breathe correctly and keep the positions for at least 30 seconds each.
7. DAFNE underwire bra with DAFNE high bottom 8. TUBEROSA bandeau TUBEROSA dress TUBEROSA series available: triangle bra string bottom panties 5. ALTEA triangle bra with ALTEA panties ALTEA series available: push-up - culotte 6. DIGITALE triangle bra with DIGITALE string bottom

// FASHION

ANIMALIER 1. BOSSO caftan - BOSSO series available: see page 3 - 2. Caftan 3. AECHMEA dress - AECHMEA series available: see page 49 - 4. GELSO padded triangle bra with GELSO panties - GELSO series available: push-up - string bottom ELEGANT & CHIC 5. VIBURNO bandeau with VIBURNO string bottom - VIBURNO series available: top - 6. ACERO triangle bra with ACERO string bottom - ACERO series available: dress NAVY 7. Dress - 9. Dress COLOUR 8. SASSIFRAGA underwire bra with SASSIFRAGA string bottom - 10. ROBINIA triangle bra with ROBINIA high bottom - ROBINIA series available: push-up - string bottom

// FASHION

// FASHION

10

BON TON fantasies, PRECIOUS ONE PIECE decorated with JEWELS. PRIVATE CLUB ATMOSPHERE

looking at the OCEAN.

CASTAGNO one piece

BEGONIA bandeau with BEGONIA panties - BEGONIA series available: push up - string bottom Opposite page: CAMPANULA one piece - CAMPANULA series available: balconette - padded triangle bra - culotte - hip panties

Dress

PUNGITOPO push-up with PUNGITOPO shorts

Shorts Opposite page: dress

MARANTA one piece Opposite page: voile blouse

ALLORO balconette with ALLORO panties - ALLORO series available: underwire bra - string bottom

Dress

Beach weddings
Romantic and informal beach weddings: wearing a traditional dress or a bathing suit, from sunset to sunrise, near or far, from the Caribbean to the French Riviera. Always bare foot. Getting married on the beach is like a dream, informal and lowbudget: the beach is a free location all over the world.

CAMPANELLA one piece Thanks to: Gioielli Atelier VM - via Cesare Correnti, 29 - Milano

110

Its very easy to get a perfect tan... here are some suggestions.

STIMULATE MELANINE PRODUCTION

Three, four weeks before exposure try to prepare skin to stimulate the right degree of natural protection, melanine, using food integrators rich of sugar. Immediately after, and 15 days before going to the beach, it is advisable to have a soft scrub to combine with a moisturizing treatment rich of vitamins.

the RULES
for a

perfect
TAN
INDONESIA triangle bra with INDONESIA brazilian Opposite page: INDONESIA high bottom Assorted colours available

NEVER GO UNDER SPF 15 SOLAR PROTECTION

Be patient with your tan. The rst days on the beach use a 50 Spf solar cream. You will feel you are not catching any sun, but dont worry because it will show up on the third day. The following weeks depending on your skin phototype, fair or dark, you can decrease the solar protection, but never go under 15 Spf.

THE ESSENTIALS IN A BEACH BAG

A large straw hat (ideal for skin breathing, eye protection and to prevent sunspots), and a thermal water vaporiser that contains omega 6 which immediately gives a mositurizing and soothing eect.

Above: INDONESIA push-up with INDONESIA string bottom Below: INDONESIA g-string Opposite page: INDONESIA triangle bra Assorted colours available

// BEAUTY

BEAUTY//
INDONESIA padded bandeau with INDONESIA panties Assorted colours available In the other colours also available: top underwire bra - high bottom

YES TO MAKEUP, BUT WITH MINERALS

You can use make-up on the beach but previously verify that it contains a solar protection, most of all on tanning powders and eyeshadows. The ideal make-up contains minerals which do not deteriorate at high temperatures and help your face keep the right level of moisture.
INDONESIA underwire bra with INDONESIA culotte Assorted colours available

...AND BACK HOME

Try the new body conditioners that act on your skin like on hair and moisturize, give elasticity and radiant skin (in specialized stores).

// LIFESTYLE

// LIFESTYLE

HOW TO TREAT YOUR BIKINI THE RIGHT WAY. SUGGESTIONS FOR A HAPPY AND LONG LIFE TOGETHER.

Salt, sun, chlorine and sun protection. How to ght back the eects of an intense holiday? Washing it in a delicate way. Here is how you can do it.

TIMING AND DETERGENTS

Experts advise to wash the swimming suits under tap water after every bath (both in sea and in swimming pool), preferably right after immersion. Without this action, salt and chlorine will stick to the bres and you will nd it very dicult to remove them at the end of the day. A shower after every bath is therefore a good habit that regenerates both your skin and beachwear.

HOW TO PROCEDE

1. Pass the bikini under tap water (never hot). 2. Prepare a delicate detergent (ex. a
liquid hand soap).

6. Every 4 hand washes, you could

tempt a superdelicate cycle with your washing machine, remembering to place the bathing suit in a holed lingerie bag.

3. Immerge the bikini in cold water mixed with soap and massage it delicately. Do not rub it to prevent fabric damage. 4. Rinse it under cold tap water.

7. During the last wash add a

spoonful of white vinegar (mixed with water and never directly on the swimming suits): this gives a polished look to the texture and eliminates limestone in the water.

1
1. ABETE push-up with ABETE culotte - 2. AMARILLIDE padded triangle bra with AMARILLIDE string bottom - 3. PIOPPO triangle bra with PIOPPO string bottom - 4. SERENELLA one piece

5. Do not squeeze it. The bikini has to dry in a horizontal position outdoors.

All Aboard!
From left: SQUALO - ROSPO USIGNOLO - maxi t-shirt - PESCE ANGELO - BOA yellow, red

From left: TARTARUGA - CERNIA - AQUILA

From left: PESCAIOLA - maxi t-shirt - RONDINE

Below, from left: CONDOR - PIRANHA NIBBIO - ARINGA

Above, from left: COCORITA SCARABEO - COLOMBO

Above, from left: FARFALLA - dress stripes white/pink, white/denim - UPUPA Below, from left: ALLIGATORE - TONNO - SGOMBRO - BARRACUDA Opposite page: dress red, pink, white

From left: STRUZZO ANGUILLA - CAIMANO MURENA - CHIURLO RAMARRO

From left: VARANO - ALBORELLA SCORPIONE

Above, from left: ANATRA LUCCIO - GRU

From above: PERNICE - CIVETTA GABBIANO - PELLICANO

From left: SALAMANDRA - COBRA