Checklist for a successful website

KWD Webranking has, in a survey asked analysts, investors and business journalists what they expect from a corporate website. Based on incoming replies from 296 respondents, the following ten areas are what the capital market requires the most. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Financial reports, annual reports and interim reports Presentations from summits, general meetings and capital markets Market share, market statistics and companys competitors Financial calender Archive; for annual reporting, interim reports and press releases. Even broader more general archives are requested. Financial targets and target achievements Latest press release, clearly labelled on the home page Growth drivers, an indication of future performance Contact details, personal contacts are requested more than general contacts Companys debt maturity structure and Interest-bearing liabilities

European countries performance

The annual ranking of corporate websites conducted by KWD Webranking has measured how well the largest listed companies by market cap respond to target groups expectations. 950 websites in 40 countries have been reviewed. Here you can see how the largest listed companies in Europe perform.

King Worldwide Digital 34th Floor Citypoint 1 Ropemaker Street London EC2Y 9AW United Kingdom www.kw-digital.com

How Swedish companies perform

KWD Webranking has, in a survey asked analysts, investors and business journalists what they expect from a corporate website. In the annual ranking of corporate websites, KWD has looked at how well the 100 largest listed companies in Sweden live up to target group needs. 1. 97 companies have the latest annual report on the corporate website. 96 publish interim reports. 2. 2 out of 3 offer at least 3 years of archived presentation material. 3. 63 companies have no information about their different markets and market shares. 2 companies present a list of company peers supported by historic performance data. 4. Hgans is the only company in Sweden during the time of ranking, providing 3-4 reporting dates, the date for AGM 2011 and 2012, future dividend dates and capital market days. 5. More or less everyone has an archive for annual and interim reports. 6. 56% present neither financial goals nor a description on how to reach them. 7. 93% have the latest press releases on the home page. 8. 3 out of 4 companies do not describe growth drivers and do not give an indication of their future performance. 9. 1 out of 5 provides both a general and personal IR-contact. 10. 44 companies have some form of information about their interest bearing liabilities.

2 (3)

How Portuguese companies perform

KWD Webranking has, in a survey asked analysts, investors and business journalists what they expect from a corporate website. In the annual ranking of corporate websites, KWD has looked at how well the 10 largest listed companies in Portugal live up to target group needs. 1. All companies have the latest annual and interim reports on the corporate website. 2. 7 out of 10 offer at least 3 years of archived presentation material. 3. 90% have no information about their different markets and market shares. 30% companies present a list of company peers supported by historic performance data. 4. None of the ranked companies provide 3-4 reporting dates, the date for AGM 2011 and 2012, future dividend dates and capital market days. 5. All have an archive for annual and interim reports. 6. None of the ranked companies provide financial goals with a description on how to reach them. 7. 80% have the latest press releases on the home page. 8. None of the ranked companies describe growth drivers and give an indication of their future performance. 9. 8 out of 10 provide both a general and personal IR-contact. 10. Half have some form of information about their interest bearing liabilities.

3 (3)