Professional Documents
Culture Documents
The brainteaser Just for
Jews
>PiX: produx/exec toys
4Just4Jews
14. Parafrazing - The Extreme Sport for Creative Thinkers
Peter Greenwall 2007 Page 120 www.logicalstupidity.com
CURRENT
PREVAILING TRENDS
MESHUGGANAH
MIDDLE
YOU & YOUR STUBID:
Special Talent from a Unique
Blessing In Disguise
Shabbes Goys
For Jews who are Shomre
Shabbes but still want to do
regular things
produx/kosher service/scifi
Let the Shikse do it!
Cheryl the Shikse
All your Shabbes needs
taken care of by Cheryl the
Shapely Shikse
produx/kosher service/scifi
4Just4Jews
Ask about Shomre Shabbes
Shagging deals its a
mitzvah!
Shabbes
ADDsonge .
Let me be your Shabbes
Goy
Non-Jewish girl who
expresses her feelings for
her Jewish boyfriend
Gay Jewish Weddings Gay Gezunterhait
The Rabbi Business
Specializing in gay Jewish
Weddings
Jewish dating site for
Jewish gays and lesbians
4Just4Jews
>PiX/mmovies/produx/
wedding biz/dotcom/scifi
Jew the Cud
Kosher Bacon
All our GM pigs chew the
cud
Jewish pig farmer /
Jews who like bacon but feel
guilty about eating it
produx/kosher food/restaurant
4Just4Jews
JewSeaFood
Traifish
Our GM shellfish have fins &
scales and whats more, we
fed them on our farm, so
theyre not scavengers.
That means oysters,
mussels, prawns & crayfish
- ALL KOSHER!
>PiX/grafix
produx/kosher food/restaurant
4Just4Jews
Kosher
Sosher Kushi
Kosher Sushi
Restaurant 4Just4Jews
produx/kosher food
14. Parafrazing - The Extreme Sport for Creative Thinkers
Peter Greenwall 2007 Page 121 www.logicalstupidity.com
CURRENT
PREVAILING TRENDS
MESHUGGANAH
MIDDLE
YOU & YOUR STUBID:
Special Talent from a Unique
Blessing In Disguise
Masalatov
Kosher Indian Restaurant
Hinjew: Hindu who grew up
Jewish
Jewindu: Jew who grew up
Hindu
(less likely, but point
is both would eat Indian food if
it were kosher)
produx/kosher food/Just4Jews
Kuresh Cohens Kosher
Delhi
produx/kosher food/restaurant
4Just4Jews
Chopped liver Jalfrezi produx/kosher food
4Just4Jews
Perishwari Chala Bread produx/kosher food
4Just4Jews
Kosher
Kosher Fridge
A game teaching kids about
the laws of Kashrut.
The game consists of two
fridges for milk and meat.
Various meat, milk and
parev products have to be
packed into the two fridges.
Theres only one way
everything can fit the
kosher way.
Can you figure it out?
4Just4Jews
produx/kosher toys
Toy Company
(Sponsor op)
TumulDick
the wildest ride of your
life
4Just4Jews Sex Toys
produx/sex toy/exec toy/scifi
(Sponsor op)
>PiX/grafix
Kosher Sex
PesachDick
(Matzah balls included)
Its Kosher for Passover and
comes in a Matzah Box
(for privacy)
produx/sex toy/scifi
4Just4Jews
>PiX/grafix
14. Parafrazing - The Extreme Sport for Creative Thinkers
Peter Greenwall 2007 Page 122 www.logicalstupidity.com
CURRENT
PREVAILING TRENDS
MESHUGGANAH
MIDDLE
YOU & YOUR STUBID:
Special Talent from a Unique
Blessing In Disguise
Kosher Sex ChutzpahDick
who
came up with this? How
dare they?*
*translation: I want one.
>PiX/grafix
produx/sex toy/scifi
4Just4Jews
Sex Toy company
(Sponsor op)
Kosher Clothing YeHoody
Jew talking to me?
EdgeWear for rebeligious
kids
For religious rebels
SimchaRobics
Simcha dancing as a serious
workout
Fitness Company/scifi
4Just4Jews
Kosher Exercise
Fitness for Frummies
Guys get your gear from
shvetzing.com (e.g.
spandex with Tzitzit built in)
And girls get your sheitles
from funkysheitle.com
(designed especially for
workouts)
Be more You-ish:
Frummie can be funky
4Just4Jews
4Just4Jews
And while were exercising
Mind, Body, Spirit
+ Combination of
religions
TaiKee Jitso Quando
Disco Yogalingus
Way more than just mind,
body & spirit; this one
improves your oral sex life
too
Fitness expert/sex
therapist/theologian
Spa Biz/Guru biz
Keep mixing it up and youll eventually get to the ultimate combination:
TAIKEE JITSO QUANDO DISCO YOGALINGUS X2
KABBALISTIC HINDU CHRISTO MUSLIM
HOT STONE AROMA THAI THERAPY SING!
14. Parafrazing - The Extreme Sport for Creative Thinkers
Peter Greenwall 2007 Page 123 www.logicalstupidity.com
O SPARX 113: RELIGITUNITY: Use your religion as a stimulus for
innovation
This inspiration device led to the following:
mMMovies .TVshow {shtix YIDVID
EVEL KNEIDEL and his halachically incorrect stunts 4Just4Jews
Disclaimer / Warning:
These are all highly dangerous stunts you should not attempt
unless you have loads of chutzpah. Kneidel is a professional
stuntman who also happens to love being Jewish.
Its from Jewish laws & customs that hes found THE ANSWER:
Absolutely No Sense Whatso Ev R, from which all material comes.
Do not attempt these stunts unless youre prepared to deal with
the consequences of asking serious questions about Judaism. For
each of these clips, youre going to play the role of Kneidel.
Before getting into the role, you need to figure out what
question your action statement asks. If you dont like the
question, then dont do the stunt, or find another stunt to ask
a question youd like to ask.
Kneidel is so proud of being Jewish that he wants to fly the
flag of Yiddishkite as high as possible, in fact literally,
which is exactly why he invented the YiddishKite:
mMMovies vid {shtix
The YiddishKite fly it your way
produx/exec/toy/sport/advertising 4Just4Jews
The YiddishKite is a kite designed to look like a massive flying
Tallis Gadol - a large rectangular garment with fringes (see
pic).
Anyone interested in designing, producing and flying this
product should also include the following text on the tallis:
YiddishKite keep it flying.
www.logicalstupidity.com
The same way that YiddishKite can be advertised on a kite, so
can any logo or website.
New business venture: KITEVERTISING / www.WebsiteWithWings.com
/ Wings4Webs / WebWings / KiteSites / FlySite
- airtime for
your website
Get your site on a kite
produx/dotcom/kite biz
14. Parafrazing - The Extreme Sport for Creative Thinkers
Peter Greenwall 2007 Page 124 www.logicalstupidity.com
Here are 4 out of 17 of Evel Kneidels Halacha defying stunts.
Im keeping the best ones for the paid version of the book, so you might as well buy it.
mMMovies {shtix dilog 4Just4Jews
1) Goy Ride
Dressed in orthodox clothing on Shabbes, Kneidel cruises down
Golders Green main road (or similar) in a Hummer (or similar)
with reg plate Evel Kneidel.
As rap music blares from the windows he nods his head to the
beat and offers rides to everyone coming from synagogue,
spreading the message that Were supposed to rest on The
Sabbath, not work. Walking is working. Get in the car!
[Directors notes: Organize a few plants to jump in. Well
need plenty of reaction shots, so youll have to shoot from
inside a rap mobile with tinted windows.]
mMMovies {shtix dilog 4Just4Jews
2) Let the Jew through
Evel cuts to the front of various queues saying, Jew coming
through; excuse me, sorry, let the Jew through. We dont queue
for anything. Sorry, not part of our religion. Out of my way.
Hello? A little respect here. Make way for the chosen people.
Thank you.
(Only attempt this stunt in the Diaspora, i.e. anywhere besides
Israel.)
mMMovies wMoviePitch {shtix dilog 4Just4Jews
14) The Afiko Man
This is a movie pitch available in the e-book.
mMMovies wMoviePitch dilog 4Just4Jews
[produx its a real place, not just a movie!]
15) Gucci Pooch Dog Rehab
Youd think that life was stress free as the pampered pet of
the jet set, but its not. And only pet psychologist Dr
Jewlittle knows how to deal with their petty anxieties and
neuroses by taking them back to their wild dog roots at the
Gucci Pooch Boot Camp...
15. Pop Song Poetry - the rehash part of the equation
Peter Greenwall 2007 Page 125 www.logicalstupidity.com
15. Pop Song Poetry
The Rehash Part of The Equation
O SPARX 103: POP SONG POETRY
To steal from Steven Wright is plagiarism. To steal from many comedians is
research. Peter Greenwall
PSP is a device to help you create new songs, products and movies by combining 2 or
more samples of your favourite influences. Heres how it works:
1) Cut 'n' Paste words from your target influences onto cards.
2) Shuffle and throw the cards, read them as they lie & lie about them as you read.
Examples:
For a new Coffee shop: HooterBucks hot chicks hot coffee TRY OUR S(LATTE)S
(produx)
Fitness program: Yogalingus a workout for your mind, body & tongue (produx)
Movie: Pots & Pans the magical (gay) kitchen adventures of Harry Pan
and Peter Potter (mmovies)
POP SONG POETRY was originally a device used for writing songs by rehashing your
favourite lyrics. For example, you could take a hey from Hey Jude or Hey
Macarena, a shiki bum bum from somewhere, a moon in June and a together
forever, roll it all into one, like a new improved mortgage deal, and then
GET YOURSELF IN THE MIX! Just sing whatever! So here we go:
15. Pop Song Poetry - the rehash part of the equation
Peter Greenwall 2007 Page 126 www.logicalstupidity.com
SONG 25 POP SONG POETRY . [LYRIX www.. MUSICVIDw.]
WOAH OOH WOAH OOH WOAH OOH WHATEVER
WOAH OOH WOAH OOH WOAH OOH WHATEVER IM GOING ON ABOUT
GIRLS IN POP SONGS ONLY COME FROM THE PLACE WITH WHICH THEY RHYME
THAT'S WHY THINGS HAPPEN IN JUNE
LIKE HER RED LIPS OF DESIRE
THEY RHYME WITH MOON
HER MOONLIGHT AND FIRE
THERE IS NOTHING TO EXPLAIN
WE'RE DOING POP SONG POETRY
SO DRIVE MY CAR AND LOVE ME LIKE YESTERDAY
YOUR LOVE IS A ROSE
LIKE AN EAGLE IN THE SKY
THAT'S GETTING ME HIGH
AS A MEANINGLESS METAPHOR
THAT MAY NOT DESCRIBE WHATEVER
WOAH OOH WOAH OOH WOAH OOH WHATEVER
WHATEVER I'M GOING ON ABOUT
INVISIBLE ROBOT FISH CLIMBING UP THE WALL
IT'S NOT ABOUT A GIRL WHO GOT AWAY
IT'S NOT ABOUT A WOMAN AT ALL
IT'S ABOUT FLOWERS IN THE RAIN
AND THE PEOPLE IN THE CITY
STOP THINKING - USE YOUR BRAIN
SHE LOOKS SO PRETTY
THERE IS NOTHING TO EXPLAIN
NAH NAH NAH NAH
IM DOING POP SONG POETRY
BOOM SHICKI BUM BUM SHICKI BUM BUM
IS POP SONG POETRY
EVERYBODY HEART LOVE I NEED YOU THE GIRL
DREAM KISS TOGETHER FOREVER
YOU DON'T LOVE ME LIKE I DO OO OO IM DOING
POP SONG POETRY
NAH NAH NAH NAH
I'M DOING POP SONG POETRY
I'M STUCK FOR TIME SO THAT'S WHY I'M CHANGING KEY
THAT'S ME I'M DONE I'M RUNNING LOW ON POETRY
BUT I KNOW THE DJ'S GONNA FADE ME ANYWAY
SO I THINK I'LL JUST END IT HERE
15. Pop Song Poetry - the rehash part of the equation
Peter Greenwall 2007 Page 127 www.logicalstupidity.com
PSP works on the principle of EDITED HIGHLIGHTS:
The best bits of anything will automatically be interesting.
This is based on:
Camera/Particle theory
{ShtiX
The point a cam or camera/particle principle is in fact part of Einsteins quantum
theory: he observed that particles behave differently when theyre being watched.
Indeed they do; they start pulling funny faces, saying funny things, fighting with each
other, blowing things up, ordering troops into foreign countries to blow things up,
eating road kill and maggots, driving nails through their testicles, and just generally
acting weird.
Nobody knows Im an idiot yet because I dont have a camera following me around.
But if I did and you edited all my best bits together, Id be a buffoon just like all the
other celebs you love to hate / make fun of. I cant wait to prove this theory!
Just as Bush and others in the limelight reveal loads of human nature when being
filmed, so too do animals reveal animal nature: March of the Penguins is about
penguins just being penguins.
Its a fascinating documentary, partly because they really are fascinating, and partly
because you need to film them for a year and shoot over 120 hours of footage to
capture the magic in an 80-minute documentary. Thats nearly 4 times the average
15 minutes of fame we humans get, which is why penguins are nearly 4 times as
fascinating as most of us can ever hope to be.
Unless of course you apply the camera/particle principle when creating your own
documentaries, which is what youre about to do now:
If you still dont believe that film footage is proportional to fascination and fame, and
that pointing a camera or microphone at anything or anyone will cause it to do
something interesting, then here are a few ways to prove it on your own, by making:
15. Pop Song Poetry - the rehash part of the equation
Peter Greenwall 2007 Page 128 www.logicalstupidity.com
O SPARX 110: EDITED HIGHLIGHTS, THE DOCUMENTARY
The following are mini documentaries youre going to make to demonstrate
camera/particle theory i.e. that the best bits of anything will be fascinating.
Cue the example video consisting of edited highlights of 3-second clips of X-factor
or Britains got talent contestants notice how the edited package is always better
than the unedited version?
Now over to you. Here are 3 out of 22 documentaries you can make.
(Buy the book for the rest.)
mMMovies viz .TVshow {shtix
1) A day in the life of me
PNN: Personal News Network / Best Bits
Get a camera crew to follow you around.
Edit all your best bits together over an appropriate soundtrack.
Watch in amazement at the incredible day you just had.
mMMovies {shtix
2) March of the Turds
Shove a tiny camera up your bum. Call it: The March of the
Turds' a colonoscomentary in the style of Inside Britains
fattest man.
But is it entertainment? you ask.
Yes. You'll find watching people who are queuing up to see it
highly entertaining.
15. Pop Song Poetry - the rehash part of the equation
Peter Greenwall 2007 Page 129 www.logicalstupidity.com
mMMovies .TVshow dilog {shtix Press Junkie
3) Press Junk Kit
How to interview anyone to make them fascinating
Interview anybody for 4 minutes e.g. your builder on his tea
break or a plumber who comes to repair your boiler. Why 4
minutes? Thats the time given to any journalist doing a press
junket an interview with a movie star to promote their latest
movie. Its kept short because there could be up to 50
journalists doing the same interview in one day. Theyre
usually given all kinds of perks to say nice things, which is
where the name media or junket whores comes from.
But the point of your experiment is to prove that an interview
with any regular person can be way more fascinating than a movie
star junket. To do this youll have to ask your subject junket
style questions e.g.
Whats it like working with a director as famous as British Gas?
Which co-worker was the most fun to work with?
How did you prepare for the role?
Does your character relate to the role of plumber? How so? (If
not, then why not?)
What was the easiest / hardest / most fun / most boring part?
I notice you showed a lot of bum cleavage. Is that expected of
everyone in the biz? Did it feel weird at first getting into
that, or were you a natural?
Do underwear companies pay you extra to do that?
What other kinds of product placement goes on in your business?
What does the future hold for your relationship with British
Gas?
That should be enough to fill 4 minutes, but if not, then refer
to more press junket questions.
Edit the best bits together and compare it to a real press
junket. Which is more fascinating? If you cant decide, then
upload it and well all decide for you.
[Directors notes: You can substitute plumber for anyone whos
not a movie star, e.g. a cab driver, carpenter, dentist,
proctologist, shrink, sky repair guy. You dont even have to
wait for them to come over. Next time a telemarketer phones
you, say youll answer their questions if they answer yours.
Also refer to more press junket questions. These are just a few
that come to mind.
If you have the time and budget, you could make it even funnier
by doing it in the style of the biography channel, or VH1s
behind the music, except its about a very ordinary person.]
16. Rename The Mundane - Remixing the Melodies of Life
Peter Greenwall 2007 Page 130 www.logicalstupidity.com
16. Reframe The Mundane
Remix!ng the Melodies of Life
Whereas PSP changes the form, reframing changes the context. This is about turning
raw footage into material by focusing on editing and presenting. For example:
SUBSTANCE = Raw Footage = Old Life STYLE = Material = New Life
1) A comedian turns an encounter with an air hostess into a comedy routine.
2) A psychologist turns the same event into a psychological disorder.
3) A playwright turns the conversation directly into a play.
4) A businessman turns one of the sound bites into a ringtone.
5) An artist turns the seat and the window into an art installation.
6) A stylist turns the messed up hair into the just got out of bed look.
7) David Blaine turns being bored to death into a PR stunt.
8) Dido transcribes the minutiae of her day into a pop song.
9) Simon Cowell turns regular wannabees into pop stars.
10) A chef turns regular ingredients into a gourmet meal.
11) Nicky Greenwall turns any Reuters feed into showbiz news.
12) Richard Quest (CNN) turns anything into news.
WORLD EXCLUSIVE BIG REVEAL: the 6 stages of the cycle of innovation
How solutions can be found in unlikely places demonstrated by the invention of 18
new products.
(The products are explained in detail in the e-book.)
2) Satnav
Youre the captain of a ship. On arrival in Hawaii, you hire a car and get hopelessly
lost. You think to yourself: how is it possible that I can find an island in the Pacific
Ocean but not my way back to the harbour? Why cant I have satellite navigation in
my car? EOX! Youve just invented it, or figured out how someone else might have.
Following on from Satnav
mMMovies eprodux
3) PayNav
Automated satellite billing for parking, toll roads and other
restricted areas.
Buy the book for 2 pages on how it all works why were not
doing this is beyond me!
16. Rename The Mundane - Remixing the Melodies of Life
Peter Greenwall 2007 Page 131 www.logicalstupidity.com
4) GreenWall Card use your green points as cash.
5) Credit Cardio Gym burn calories, not fossil fuels.
6) RechargeGarage, LockerCharge, CardioCharger,
HourOfPower
ways to tap into working out energy.
mMMovies
7) GoogleNav & GoogleNav Tourist
produx/satnav software/mobile phone
personal tour guide for your mobile phone wherever you are!
8) mMMovies {shtix pix/tourist photos
eprodux/climate crisis/dotcom/tourist footage
www.nevergoanywhere.com
- better than being there, because
youre not
2 pages of detail.
mMMovies viz {shtix
13) Personal Cocaine Dispenser PCD BOX
produx/gadget/joke okay?/not real/scifi
Youre listening to your boyfriends latest CD in the studio.
Its so awful you feel you need to do a line of cocaine before
you can say anything positive. As you search for a flat surface
you get your EOX! A Pete Doherty CD box!
And just like that, you invent the PCD BOX Personal Cocaine
Dispenser.
Cleverly disguised as a CD box, the straw secretly slides into a
slot inside the cover just like a PDA pen.
Order now and get the limited silver edition signed by Kate
Moss.
For the source of this idea Search images:
kate moss doing cocaine
Or, how about a parody poster / T-Shirt involving Calvin Klein,
featuring Co Kaine1 just sniff it. >PiX [produx]
(Or should it be smell & sniff.)
(Surely by now enough time has passed for Kates cocaine bust to
be officially funny?)
16. Rename The Mundane - Remixing the Melodies of Life
Peter Greenwall 2007 Page 132 www.logicalstupidity.com
mMMovies viz {shtix
16) Last Rides trash your old car the fun way
produx/sport/betting/car destruction/red letter day
Youre devastated to hear that your favourite old banger is
going to need repair work costing more than the car is worth.
You know you have to trash it, but you cant bear the thought of
dumping your sentimentamobile at the crushers; youd rather
crash it into a wall or something. Eureka EOX! Wouldnt it
be great if you could give it one last ride on an obstacle
course involving a few brick walls?
Or wait, even better, how amazing would it be to have a red-
letter day at the amateur stock car racing track, right next to
the car crusher, and take home a video of the whole thing?!
And if youre too much of a woos, then hand it over to others
whod happily pay for the privilege.
Or even watch trained professionals racing your old banger
against others. You could even take bets and turn it into a day
at the races, with a vested interest in your car!
You even get to take home your compacted car, or part thereof,
as a coffee table.
(produx/furniture/recycling/climate crisis solution)
mMMovies {shtix
17) Demolition Therapy Therapeutic Damage To Property
produx/therapy/car & building demolition biz
At the end of a day of destroying cars, you notice how terrific
you feel. EOX! Demolition Therapy uses positive destruction to
de-stress and manage anger.
Explode your overload by trashing cars and buildings.
After a crash course of using demolition equipment used on
demolition sites, overstressed high-powered execs or office
workers would be qualified to perform a useful demolition
function while simultaneously exploding their overloads.
Win-win.
(Sponsor op)
16. Rename The Mundane - Remixing the Melodies of Life
Peter Greenwall 2007 Page 133 www.logicalstupidity.com
After studying these 18 case studies, a pattern emerges that sheds light on the
innovation process:
What do all these EOX! connections have in common?
1) Nobody tried to invent anything; theyre all gapcidents accidents where a gap
was found.
2) They all come from RIGS: Random Idea Generating Situations.
3) There was a desire to solve a mystery, i.e. aspiration the A and fulcrum of
PIFYAFING Pulling Ideas From Your Aspiration for FINancial Gain.
4) That desire was expressed as a rhetorical question to the metaphysical
(metalogue), as in
whats up with this? or why cant I have satellite navigation in my car? i.e. all
metalogues revolve around that which makes Absolutely No Sense Whatso Ev R.
5) All metalogues were answered by a connection, or EOX! the melody of life.
(Be on the lookout for the phrase: so I thought to myself)
6) The EOX! always connects information from the past with information from the
future two or more different worlds simply because you were at the right place
at the right time (i.e. the centre of an intersection of completely unrelated ideas).
1
7) Its not only your specific mystery that was solved, but a universal mystery as well,
which is why youre rewarded with a tremendously good feeling. This is how you
can identify an EOX!
If you dont actually laugh out loud when you have one, then they have exactly the
same feeling as laughter.
[See Laughter the cause of The Big Bang for more info.]
See How to get yourself into unlikely places.
Its no coincidence that Parallel Universe Theory and Previously Unconnected ThingZ
are connected by the same acronym; theres only one PUTZ who can see the
connection between this universe and the one youre acting as an ambassador for
and thats you.
1
For more about intersectional innovation read The Medici Effect by Frans Johansson
17. 6 Branding Strategies Used in the ARTS: Any Rubbish That Sells
Peter Greenwall 2007 Page 134 www.logicalstupidity.com
17. 6 Branding Strategies Used in the
ARTS: Any Rubbish That Sells
Branding is the science of getting people to change their mind from yes but what
would you actually do with it? to I gotta have one of those now!
Were going to look at 6 ways to do this:
1) The Name: why add value when all you need is an adjective?
2) Fashion: if you cant change the way you look, turn it into a fashion.
3) Price Tag: you cant polish a turd, but you can put a price tag on it.
4) Soundtrack: dont say it; sing it or at least put a soundtrack under it.
(If youre a musician, then bitch about it to the beat.)
5) Tone of Voice: how to turn anything into news, by using DRAMA IN YOUR
VOICE.
6) Technology: the cooler the gadget, the less you care about the content.
18. Rhythmagination & Doodling to the Deadline
Peter Greenwall 2007 Page 135 www.logicalstupidity.com
18. Rhythmagination &
Doodling to the Deadline
HOW TO SET YOUR MIND FREE TO DESTROY CONTEXT
Most sounds we hear are heard out of context we dont see exactly whats causing
the sound, and as a result we have to fill in the gaps and guess what the sound could
be. For example, if you hear a bang outside, it could be a gunshot, exhaust backfire
or fireworks. This is how sounds become audio triggers that connect you to past and
future events.
REVEALED: How visual & audio triggers create gapcidents happy accidents where
logic collides with stupidity to create new ideas.
18. Rhythmagination & Doodling to the Deadline
Peter Greenwall 2007 Page 136 www.logicalstupidity.com
DOODLING TO THE DEADLINE applied to songwriting
O SPARX 153: MIND THE MAP DO NOT BEGIN WITH THE END IN MIND
The objective: to get horribly lost and discover places that nobodys ever been to
before.
Just as events and shapes trigger images, so too will any squiggle you draw, and this
is how youre able to create elaborate doodles while youre on the telephone. If youre
at a piano, any chord you play will make you think of notes within the chord. So just
as you tend to want to finish peoples sentences off for them, when you hear three
notes, youll want to finish off the statement.
Try it: without looking at the keyboard, play any three notes. Now complete the
statement youve just made. Just keep doodling and eventually it will start to look like
something; then fill in the gaps, and songs will magically appear. Dont decide what it
is until its done. And even then, reserve judgement let others decide what it is.
For lyrics, do exactly the same. Just say everything youre feeling, like what you need
to get your song going: I need words to make up phrases
SONG 26 DOODLING TO THE DEADLINE . [LYRIX]
I NEED WORDS TO MAKE UP PHRASES TO MAKE UP VERSES TO MAKE UP THE CHORUS
Now start throwing out some random musical phrases:
SWING TIME MOVE TIME, GROOVING TO THE BASSLINE
LICKING OUT THE CHOPS TO THE BEAT BOX
THE RIFF THE LINE THE FILL THE STAB
LICKING OUT THE CHOPS TO THE BEAT BOX
Keep going; repeat lines that work well:
ITS ALL GOT TO GO TOGETHER
JUST LIKE THE NOTES OF A MEASURE
I NEED WORDS TO MAKE UP PHRASES TO MAKE UP VERSES TO MAKE UP THE CHORUS
What else do you need?
AND ALL I NEED IS THE GROOVE
JUST THE RHYTHM
A COUPLE OF WORDS TO MAKE UP PHRASES
AND WATCH ME GO
WALKING ALL OVER THE PLACE
WITH MY UNINTENDED PHRASES
WHO KNOWS WHERE IM GOING
PUTTING DOWN THE GROOVE TRACK
LICKING OUT THE CHOPS
FIX IT IN THE MIX
PUTTING DOWN THE RHYTHM TRACK
WALKING ALL OVER THE PLACE
ITS GOT TO GO TOGETHER
WHEN YOURE PUTTING DOWN THE RHYTHM TRACK
IT MUST BE JUST ABOUT SWING TIME MOVE TIME, GROOVING TO THE BASSLINE
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RHYTHMAGINATION your tempomental rhythm
O SPARX 145: LET YOUR MIND DESTROY CONTEXT BY LETTING IT
FLOW IN THE DIRECTION IT WANTS TO GO
mMMovies viz {Shtix
10) Sonic Intelligence
Sounds are attached to events for a reason they tell you
things you need to know:
[audio FX of reversing truck]
This is the unmistakable sound of a reversing truck. Theres a
reason this sound goes with this reversing truck - to warn you
that somewhere very close to you is
A GREAT BIG REVERSING TRUCK GET OUT THE WAY!
Or if youre a guy and youre taking a pee in the dark, sounds
have the same function as lights on a runway - they give you
vital positional information:
[sfx] This is the sound of the pee hitting the centre of the
bowl, giving you centre position, and telling you to move
slightly off because theres no need to wake everyone in the
house.
[sfx] This is the sound of the side of the bowl telling you that
youre on course; stay where we you are.
[sfx] This is the sound of the magazine rack telling you to move
back quickly to centre position.
[fart sfx] Too much pressure, relax a little.
[cat screeching sfx] This is the sound of the cat you didnt
realize was in there, and [sfx of door scratching] this is the
sound of the cat in a rush to get out after being pissed and
farted on.
This is how we use sounds to give us useful information to tell
us whats going on, where we are and where weve come from,
which is why we like music so much: it connects you to specific
thought frequencies that take you back to happy or sad memories,
making you want to play it again, Sam.
The opening riff from Ahas Take on me, Vanhalens Jump,
Final Countdown and Eye of the Tiger will instantly connect
you to all kinds of memories from your past where you were and
who you were with.
---
But now, thanks to the ringtone mix of every sound that ever
existed, you have no idea whats coming at you: a vicious dog, a
cow, a lion, a wild cat, a pneumatic drill, a toothbrush, a car,
a fart.
They should be warning messages, like theres a cow on the bus,
move! or warning someone just farted, move away.
But no. Now we have no idea whats going on. And if you think
this is confusing, spare a thought for the blind. One can only
hope there are no pedestrian crossing ringtones:
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mMMovies viz {shtix
Sound FX Blind
Show a blind man setting off to cross a busy intersection on
hearing a pedestrian crossing ringtone, but do not show him
getting run over. Use a professional stuntman for that.
So why is all this confusion necessary?
Sounds out of context = BIG REVENUE! The sound of a simulated scooter starting up
superimposed over an animated frog = crazy frog remix = 40 million worth of logical
stupidity.
This kind of revenue forces you to see all kinds of other sounds in a whole new
context, so thats exactly what were doing in this chapter.
Sounds provide messages from distant worlds telling you how to FIB: Fill In Blanks.
For instance, a trains hooter or a doorbell will give you 2 or 3 notes, which is all you
need to connect you to a tune you already know:
This doorbell [sfx] provides the first two notes of a popular Brazilian football anthem,
connecting you with all kinds of world cup memories. [demo]
This means that if youre a composer of music, it automatically makes you finish off
the statement on your own. For example:
4 bees buzzing around a flower, in harmony with the vacuum cleaner and your electric
toothbrush, and you might just hear a D major 7 flattened 5
th.
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A dove cooing can connect you to the opening riff of a new song:
Listen to how the sound of a dove cooing crossfades perfectly with the opening riff of
New York, New York. [soundbite demo]
In the next movie Im going to show you how to use a natural sound, like the
squeaking brakes of a bus, as the starting point of a new composition:
mMMovies/viz/produx/album/band/artist/inspiration device for
composing music
Brakes & fills by BusTop 40 - music inspired by street sounds
ADDsonge .
Picture this: A trumpet player is busking near a busy bus stop.
Hes not playing any standards but improvising his own melodies
over funky backing tracks coming from a boom box connected to a
laptop. As each bus approaches he uses the notes played by
squeaking brakes as the starting riff for a new melodic
direction. He continues with the same piece until the next bus
approaches, which is also his cue to change the backing track.
Connected to his laptop is a microphone which he uses to
encourage anybody walking past to say, rap or sing something -
just a few lines of whatever theyre thinking about.
So not only does he use squeaking bus brakes as inspiration, but
vocal melodies as well. Then he moves on to all street sounds
some as inspiration for improvisation and some as samples,
recorded and inserted rhythmically into the music. So, for
example, car hoots would be part of the mix.
He hands out cards giving his website where all live productions
are available to purchase, and he sells his CDs from a trumpet
case which is also used for tips.
The top CD shows the title: Brakes & Fills, by BusTop 40.
An assistant of his teaches the choreography for the The
Squeaky Brake Dance to the people waiting at the bus stop. The
whole thing is videod and available for all to see on youtube
the same night.
Search for BusTop 40 as soon as it becomes available i.e. as
soon as it leaves the metaphysical thoughtmosphere and enters
the physical world i.e. as soon as my guessedge becomes
knowledge i.e. my regular bullshit becomes professional
bullshit i.e. my dreams come true.
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Brakes & Fills was inspired by the sound effects choir on the
Honda commercial.
I wondered: What if, instead of the choir replicating sound
effects with their voices, they transcribed them into tones,
intervals and rhythms and then used them as the starting points
of new melodies? And what if you could do it on the fly?
And what if it was done by a busker feeding off sound effects
from the streets?
That wonder was just a wonder uploaded to the thoughtmosphere,
until I cycled past a bus whose brakes sounded like a really
loud melodic bird song. EOX! That was the connection I needed
to complete the sketch of Brakes & Fills, a play on Breaks &
Fills, which are building blocks used in music production.
Now over to you, either to create this sketch or adopt the same
system into your world: mMMovies Busking for Birds
What if you were a clarinettist and did the same thing in a
forest of birds?
What if you transcribed bird song melodies into actual melodies
and recorded them?
And how would the birds appreciate their songs being plagiarised
and adapted? Would they change their tunes to match your new
version? Where do they get their song ideas from? Whos
teaching who here? Only one way to find out:
Dream it up, then just do it...
Honda the power of dreams
[Sponsorship opportunity]
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O SPARX 146: PLAGIARISE NATURE!
The above movie is designed to demonstrate how natural sounds can be used as
inspiration for musical pieces. To use this device, carry a digital recorder with you and
start recording the sounds of nature and machines. When you get back to your studio,
either import the sample directly into your music software program or play the closest
representation on a musical instrument. Use each natural riff as the starting riff for a
musical piece, filling in the gaps as you hear them. Consider the sounds and rhythms
of printers, cars starting up, engines idling, bird callsgo wild!
The sound of a car starting up combined with the fact that youre starting a new
relationship, leads to an EOX! A car starting up effect can be used to symbolise a
relationship starting up:
ADDsonge . LETS TRY TO GET THIS THING GOING [car starting sfx]
This is how sounds trigger thoughts that get us to see things from other worlds.
A throat clearance can do the same thing. [sfx] Remind you of anything?
Well then, how about this one? Sfx of throat clearing that resembles the famous
scooter effect from the crazyfrog ringtone. Put that over a beat and you have the
Crazy Frog ringtone and 40 million!
Now instead of a throat clearing scooter sound, lets do the same thing with another
natural human sound. [fart sfx] Removed from its natural context and inserted over a
hip-hop backbeat, it becomes this:
ADDsonge . www. PUT A NEW FLAVOUR IN THE ATMOSPHERE (FART SONG)
Rhythmagination means allowing your mind to go where it wants to go; so instead of
calling it Fart Song well go for the lyric: Put A New Flavour In The Atmosphere.
I only notice these things because my STUBID tells me how to connect things
musically. Your STUBID tells you exactly how to connect things and what you have to
do to complete the picture.
Plagiarise nature!
>PiX/cartoon/grafix The sig nature of God
A gorgeous sunset with multiple colours in the sky. The
reflection of the sun on the ocean makes up the g, theres a
copyright on the sun, a trademark on the moon, which together
looks like Gods signed the sunset.
Something like this, only a lot prettier: gd
God doesnt seem to be too protective over His intellectual property, as long as he gets
a mention in your thank you speech. This means that all divine colours, aromas,
flavours, textures, operating systems, rhythms and melodies are up for grabs. In fact,
just this morning, I was woken up by a rather enthusiastic dawn chorus of bird songs,
which were not far off being radio-friendly pop tunes. The problem was that they
werent singing as a group, but rather as a bunch of soloists competing against each
other. Where have I seen this before? EOX! Pop Idols & X-factor, except all the
contestants were singing at the same time. Thats what led to this sketch / movie
pitch:
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mMMovies dilog wMoviePitch
FLOCK IDOLS - The search is on for the nest big thing
Other names: Dawn Chorus, Tweet Factor, Get the Flock Out of
Here, What the Flock?!
The scene: The Aviary, London Zoo. Various birds are
auditioning for a panel of bird judges:
Simon Owl: More interested in trying to wit and to woo the
contestants than judge them.
Sharon Oztrich: Does her best to be as diplomatic as possible
but cant help laughing out loud when things get really bad.
Louis Belch: A long-tailed tit whos more interested in
outwitting Owl than judging the contestants.
All aspects of TV talent shows should be parodied: the
background on the contestants, the long queues stretching into
the streets to get into the aviary, the waiting, the audition
itself and the breaking of good or bad news to bird families
waiting anxiously outside.
Two categories:
Dawn Chorus - a capella groups doing their signature bird songs.
Solo artists - doing their versions of popular songs, backed by
a live band of birds.
Its the early elimination rounds of Flock Idols and were
listening to the solo artists:
The girls:
Holly Woodpecker sings When Doves Cry
She does this amazingly complex drum solo by tap-dancing on the
snare drum while pecking on the hi-hat. Also flies between the
other drums to create incredibly complex rhythms. Unbelievable.
You gotta see this.
Shakira Terry (a secretary bird with big breasts) sings
Whenever, wherever...we should flock together
Peacock Teza (gorgeous bird who knows how to use what she has to
get where she needs to go) song to be decided
Mandy Duck (from a duck pond in the aviary) sings (to someone
throwing bread) Why does bread suddenly appear every time you
are near?
Weather Fukawai (Asian bird with a song that sounds like her
name)
Cuckoo Potty (complete nutter whos all over the place chirps
a thousand words a minute and flies off on tangents, literally)
sings Dilly Moggy Whacky Bazarro, one of her own
compositions, even though its against the rules
Amy Birdhouse (a gorgeous flamingo with tattoos and an
outrageous birds nest of a hairdo) sings Birdbath:
They tried to make me take a birdbath, I say NO NO NO
They tried to make me take a birdbath, I wont GO GO GO
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Flock of Seagulls bunch of teenage yobs squawking loudly out
of tune but in time to Acceptable In the 80s (Calvin Harris).
They have some amazing choreography worked out but are stopped
halfway through when theyre told they should be in the groups
section
Robin Titmouse (a transpecies birdmouse whos had wing surgery
in a desperate attempt to be accepted as a bird) sings
Somewhere Over the Rainbow
Before we introduce the guys, we go into Youll never find
another Dove, a duet sung by two gorgeous, white doves
(original by Michael Buble & Laura Pausini)
The guys:
Homer Pigeon (works as an extra and stunt bird in movies / most
dangerous stunt was getting shot out of a tree by Bart Simpson
in the Mother Bart episode)
sings Home by Michael Buble
Guinness Fowl (fowlmouthed punk rocker) sings Firestarter
Yatsu Sushimi (Japanese robin) sings Everybody was Earthworm
Fighting
Avner Crowsky (orthodox Jewish crow with a long beak) sings
Hassidic songs
Vic Vulture sings Eat You Alive by Limp Bizkit
Robbie Cockpecker (very camp gay robin) sings Fly me to the
moon
Johnny Baldeagle (American crooner with a voice like Michael
Buble) sings Come Fly With Me
Repeter Parrot sings repetitive club tracks and then repeats
everything Simon Owl says, so all his insults fly straight back
at him.
Shaggy Blackbird (rapper) rap song to be decided
Simon: What was that?
Blackbird: Thats my courting solo, it works every time.
mMMovies:
Turkey Masala: Before Turkeys audition we see a short
flockumentary about his family who was killed in the British
Xmas persecution of 2004. Masala managed to escape, and stowed
away in a passenger cruise liner bound for India where he now
practises yoga and works for the Turkey Rights Organisation.
Hes using Flock Idols as a platform to campaign against
Thanksgiving, Xmas and bird flu culling persecutions around the
world.
His band, The Vegans, are booked to perform with other animals
at LIVESTOCK, a rock concert raising awareness about animal
conservation. [See notes below]
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SHOWTIME:
MALE VO: Live from The Aviary, London Zoo, its Flock Idols: the
search for the nest big thing. [Cue theme music]
[Cue opening production number - Your Love Keeps Lifting Me
Higher, featuring The Fabulous Flamingo Girls backed by Nandos
Chicken Dancers doing the chicken dance. The two songs should
be cut, superimposed and blended together.]
VO: Please welcome your host for the evening: Afrikahn Peng
Wahn.
Afrikahn: [Chris Rock doing shtick] Yo yo, mah main flock, wsup.
I just flew in from The South Pole and boy are my wings tired.
[Audience laughter] Well I would have flown, but all the
flights were booked up. [Laughter]
Im kidding, Im not from Antarctica - Im from Robben Island,
South Africa...
[A few other penguins in the audience whistle and applaud]
Oh, I see I have a few of my South African brothers out there.
Good job were black AND white, huh? [Laugh] Talk about the
best of both worlds. But we dont get to fly though. That
sucks big-time, let me tell you. I walked into a travel shop
the other day because the sign on the window said: Fly now, pay
later. [Laughter]
I said, Im here for the deal in the window. They said,
Great, where do you want to go? I said, Whats it to you?
[Laughter] They said, Okay what date would you like to fly and
when would you like to return? I said, Listen here, you dont
seem to understand me. I want to fly wherever I want to go and
whenever I like, you got that? [Laughter]
They couldnt help me, so I walked out. Saw another sign in a
shop that said: 20 free airtime voucher...for all phones over
50. [Laughter] I thought: Great, Im done with swimtime,
gimme some of that airtime, baby. [Laughter] Forget the
phone, just hit me with an airtime voucher and let me pay as I
go...without any contractual obligations. [Laughter] I want
it all! They said, Sorry, offer not valid for penguins or
ostriches. [Laughter]
Its just not fair, we dont get no airtime. Fish gotta swim
like a birds gotta fly, am I right? [Huge yeah from the
birds perched on branches above him]
Oh, easy for you to chirp, isnt it? Way up there in the
expensive seats. [Laughter]
What Id only give for that birds-eye view. [No laughter]
Birds-eye view? Hello? You dont like that one? Never mind,
move on...
So Im living in the zoo now, on a tiny island in the penguin
pool called Chris Rock. You may have heard of it? [Cut to
confused reaction-shot of birds not getting the joke] Yeah, I
just waddled over here from CHRIS ROCK in the penguin pool - man
is it good to be out of that verkakte place. Look at this
place, I feel like Ive died and gone to the Canary Islands.
[Laughter]
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[sfx of a whistle coming from the production manager, stage
right]
Theyre flapping their wings here, telling me I gotta get on
with the show.
[Looks again] Whats that you say? Go to the water queue? Why
would I do that? Im not thirsty. What? Oh, you want me to go
the autocue? Gotcha. [Mumbling under his breath] African
Jackass. [Straining his eyes to read] Welcome to the very
first episode of Flock Idols, the search for the nest big thing.
Oh please, who writes this stuff? NEST BIG THING? [Massive
scream from production backstage: JUST READ THE AUTOCUE!]
Okay, okay! Jeeze, keep your feathers on. [Goes back to
autocue]
Please welcome our first celebrity guest: Beep Beep the
Roadrunner
[Beep runs on, faces the audience, gives a beep beep then runs
off]
Afrikahn: What the flock was that? Thats not an act? Thats a
one trick pigeon. [Laughter] What do you say we bring her back
for a proper song? [Big YEAH from audience]
Flamingo Girls:
Beep beep'm beep beep yeah, bring her back
Beep beep'm beep beep yeah, bring her back
Roadrunner enters with microphone, joining up with the Flamingo
girls:
Baby, you can fly me far
Yes I'm gonna be a star
Baby, you can fly me far
And maybe I'll love you
All together:
Beep beep'm beep beep yeah
Beep beep'm beep beep YEAH
Afrikahn: Well what do you know? The beep can sing after all.
Still freaks me out though that some very ordinary looking
bird can be famous for a two-word catchphrase, and you know they
have to be fowl words, right? Or why else would they keep
beeping them out? [Laughter]
You wanna know what they are? [Looks around like hes going for
a big reveal] Ill tell you, because she told me backstage.
[He mouths two words which are censored by regular beeps]
[Laughter]
Hows that, huh? Famous for saying [beep sfx] and [beep sfx].
[Laughter] Thats what I call a one trick pigeon.
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[Reading from autocue] And now...wont you please give it up
for your favourite celebrity ducks, who just recently came out
the oak tree. [Looks at audience] As if we didnt
know...Donald & Daffy.
Donald & Daffy sing:
Start spreading your wings, were leaving today
We want to be a part of it New York, New York
These vagabond wings are longing to stray
Downtown to the village, where everyones happy and gay
Afrikahn: Were gonna take a short break, but dont fly
anywhere.
Commercial break - campaign designed to curb bird deaths on
roads:
Pigeon 1: Hit me at 80 and Ill look like this.
[Cut to squashed bird in road]
Pigeon 2: Hit me at 50 and Ill look like this.
[Cut to another squashed bird]
Pigeon 3: Hit me at 10 and Ill look like this.
[Cut to another nasty squashed bird pic]
Bird to cam: My fellow flock - roads are for cars; we have wings
use them for flying!
Afrikahn: Later on we have my brothers flying in from Warner:
Tweety and Sylvester. I know what youre thinking, and we got
it covered. Sylvester will be surrounded by heavily armed Eagle
security guards at all times. But before we start swinging any
cats around, lets bring on the contestants.
[Contestant section goes here]
The show closes with all the birds doing a funked up medley /
superimposed mix of Chirpy Chirpy Cheep Cheep, We believed we
could fly and Were Flying The Flag for The Birds (Britains
Eurovision 2007 Song Contest entry).
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ROFR FOR FLOCK IDOLS
ROFR (Right of First Refusal) goes to The Bird Park i.e. Brad Bird of Pixar and Nick
Park of Aardman.
Next in the pecking order would be Dreamworks in association with Nandos Chicken.
And then comes you lot.
If the above lot dont get back to me within [a time to be specified], then its open to
all budding digital animators, wherever you are, by way of Internet collaboration. This
is your chance to show what you can do.
Im hoping for the style of Pixars most hilarious For the Birds, a snippet of which can
be viewed at www.pixar.com/shorts/
Sponsorship opportunity for Pixar, Aardman or Dreamworks, or if theyre not up for it,
then were doing it anyway. So whos in? Calling all animation artists and investors
whod be interested in funding this. To discuss Flock Idols into existence go to
www.logicalstupidity.com.
FLOCK IDOLS The search for the nest big thing.
Spin-off idea triggered by Turkey Masala:
mMmovies viz wMoviePitch: LIVESTOCK
the rock n roll Wildlife
A Spinal Tap style rockumentary with live footage from the
original LIVESTOCK of March 2003.
Organised entirely by animals, the concert was arranged to raise
awareness about endangered animals, and to campaign against
animal cruelty and being eaten by humans.
Contains backstage footage never released before and includes
interviews with all performers.
Other possible taglines:
The wildlife are running the show
Welcome to the wildlife
Dont let the wild life become extinct support LIVESTOCK
Cook with love, not animals
The animals are revolting
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THE GAPCIDENT: THE HAPPY ACCIDENT WHERE LOGIC COLLIDES
WITH STUPIDITY
O SPARX 147: FIB to FINISH: Fill in blanks to finish it off
i.e. convert the accident into a gapcident by getting yourself in the mix
(also see Crisotunity converting global problems into opportunity)
Zurich because change happenz [Sponsorship opportunity for Zurich]
Theres a very good reason why change happenz to show you the link between crisis
and opportunity you have to find the connection and fill in the gaps yourself.
We cant just react to the changes that life brings; we have to come up with innovative
ways to make change happen.
Accidents are natures way of reminding us to keep changing our minds.
Gapcidents are caused by Thought Bombs
FLOCK IDOLS is an example of a gapcident a freak accident triggered by nature, that
I just followed as far as I could go. How did the accident happen? A hopelessly out of
synch dawn chorus collided with my knowledge about X-factor & Pop Idols, resulting in
a massive thought bomb shrapnel of tiny thoughts from unrelated fields colliding and
flying off in multiple directions. I just happened to be in the right place and time to
act as a catalyst that detonated the bomb in the meshugganah middle. Once you
have the framework for your collision, the material writes itself. Lets have a look at
how this works:
The mechanics of the gapcident
An accident in the physical world is a completely planned for gapcident in the
thoughtmosphere, since it triggers OSKNOWSIS: You have an instant low pressure
zone of information, or a knowledge vacuum, which results in a massive and sudden
flow of information from multiple sources rushing in to fill the empty space. The result
is a Little Bang causing laughter or a reaction of surprise such as WHAT?!?! or WHAT
THE??!!
If its massive enough, it can cause a Big Bang similar to the one that started this
universe, but if not its just a thought bomb that causes press conferences or ideas like
FLOCK IDOLS.
Once Id set up the collision between X-factor & Flock Idols, everything I know about
X-factor, Pop Idols, pop stars and pop music instantly starts pairing off with everything
I know about birds, and the knowledge vacuum begins to fill with hybrid molecules of
information (i.e. comedy material) that are no longer equal to the some of its parts. In
the physical world this can be likened to the way that two atoms of hydrogen combine
with one atom of oxygen to form a new material called water.
While comedy material itself cannot be seen or heard, just like wind, its effects can
e.g. the sights and sounds of laughter can be measured and felt.
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GAPCIDENTS: Accidents that make you FIB - Fill In Blanks
Gapcidents happen for a number of reasons:
1) A number of random, dysfunctional or accidental events that line up in such a way
that you see the connection between all of them.
2) A single event leading to an EOX! (Eureka moment) which is an illuminated
connection that tells you exactly how to fill in the gaps.
3) A trigger from one of your 5 senses that reminds you of something else.
4) An out of context event that acts as a RIG: Random Idea Generator, which is
nothing more than a message from your parallel world reminding you to describe to
your fellow aliens in this common luniverse what life is like on the planet you come
from.
5) An accidental discovery, way more interesting than whatever you were looking for
like what happens just about every time you Google something.
Gapcidents are the after effects of accidents, and lead to discovery, invention, answers
and solutions. Were not just talking about the accidental discovery of penicillin here;
were talking about the creation of everything. The cycle of innovation involves a
6-step process: >PiX/grafix showing this.
Cycle of Innovation: We didnt start the fire; it was always burning since the
world was turning. Heres how we keep stoking the fire:
+ @ ?O? @ C@ @ M!!! @ ( @ +
1 2 3 4 5 6
accident thought bomb conference solutions/new laws/ gapcident new accident
products
>PiX/grafix: accidents to gapcidents
[See other references to cycle of innovation & solutions can be found in unlikely
places]
Press Conferences:
Accidents of any sort, natural or man-made always lead to Q&A Thought Bombs,
designed to split thoughts multiple ways for the purposes of growth e.g. Virginia
Tech campus shooting results in a thought bomb press conference: How could this
happen? How could we let it happen? How can we make sure that this never
happens again? How safe are schools? Who was Cho? What series of events led to
this mental state? Who were the parents? How do students deal with this?
The investigation will reveal all kinds of information that will provide numerous
answers, speculations and debate that will lead to both product and legal innovation.
And therein lies the paradox of thought bombs caused by any kind of drama or
tragedy:
* The paradox of thought bombs
Tragic accidents that cause grief, sympathy, shock, outrage and anger also unite
people for the purpose of progress and innovation i.e. things are going to be made
better to ensure that accidents like this will never happen again. And they never will,
because accidents are different each time, but we will find temporary solutions though.
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 150 www.logicalstupidity.com
19. FOK-U: The Faade Of Kindness
& Understanding
A quick seminar in effective leadership i.e. PR & Spin.
In order to turn global problems into political and marketing opportunities, you need
the right attitude.
Ignorance is not acceptable, apathy is expected, but acting as if you care is essential,
which is why you need to learn the art of CAREOGRAPHY choreographed caring,
where youll learn to:
Act AS IF the customer is king.
Act AS IF nothing is a problem and youre having a nice day.
Act AS IF your boss is not a complete asshole.
Act AS IF your staff /students /citizens are all special.
Act AS IF you know what youre doing.
The seminar includes The 10 strategies of highly effective PR & Spin:
1. SMILE FOR YOUR SALARY (SONG 27)
2. GET COVERAGE OF YOU CARING THE MORE YOU GET, THE MORE YOU CARE
3. DONT GET NASTY ON EVILDOERS SHOW NASTY
4. LEARN YOUR ESPS: EMOTICON STOCK PHRASES
5. USE FABOLS: FASHIONABLE ADJECTIVES BASED ON LIFESTYLE
6. BE SEEN THROWING MONEY AT THE PROBLEM
7. PROMOTE AN IMAGE OF HEALTH AND FITNESS
8. RAISE AWARENESS WITH A ROCK CONCERT
9. SPONSOR WORLD PEACE EVENTS
10. USE IMPROPER USE WARNING LABELS
Lets have a look at the 1
st
and last strategies:
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 151 www.logicalstupidity.com
1) O SPARX 158: SMILE FOR YOUR SALARY
Whether youre the boss who needs to show dominance and influence, or whether
youre part of the staff and need to act as if you care, the ultimate all-in-one package
comes from humouring the system i.e. Smile For Your Salary.
SONG 27 SMILE FOR YOUR SALARY . [LYRIX]
I DRAG MY BODY OUT OF BED
TAKE MY COFFEE IN THE CAR
SPEND AN HOUR IN THE TRAFFIC
AND WHEN I WALK THROUGH THE DOOR
THATS YOUR MARKET
THATS YOUR TARGET
ITS WHATEVER THEY THROW MY WAY
IM GOING NOWHERE
IM STUCK ON GROUNDHOG DAY
BUT YOU SMILE FOR YOUR SALARY
YOU FOLLOW THE MAN AT THE TOP
YOURE FREE TO DO EXACTLY AS THEY TELL YOU
YOU HAVE NO REASON TO COMPLAIN
NOT WITH YOUR UNDERCOVER PARKING
AN OFFICE OF YOUR OWN WITH YOUR NAME ON THE DOOR:
SUPER HERO WHOOP DEE DEE
SMILE FOR YOUR SALARY
OH I COULD MAKE LIFE EASY YEAH
BUT THEY DONT PAY ME ENOUGH TO CARE
I ONLY KNOW WHAT THEY TELL ME
AND THAT CHANGES DAILY
AND THOUGH I DONT THINK THAT ITS FAIR
WHEN YOU NEED TO AVOID
BEING UNEMPLOYED
YOU PUT UP WITH THE CRAP THAT THEY GIVE YA
AND YOU SMILE FOR YOUR SALARY
[Extra bridge for the extended remix version]
SO YOU HAVE A SUGGESTION
WONT YOU PLEASE WRITE IT DOWN
WE REALLY WANT TO MAKE THIS PLACE BETTER FOR ALL OF US
OR YOU CAN JUST SHUT UP AND DO WHAT YOURE PAID TO DO
DONT INTERFERE WITH ANYONE
DO YOUR JOB JOIN THE TEAM
NEVER SUGGEST ANYTHING, JUST
SMILE FOR YOUR SALARY
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 152 www.logicalstupidity.com
10) USE IMPROPER USE WARNING LABELS
Double whammies! Not only are you seen to be acting responsibly, youre also giving
your target market ideas they might have missed had there been no warning at all.
These ideas will make up the bulk of your business e.g.
10. This photocopy machine may not be used for body parts.
9. This Pete Doherty CD may not be used as a cocaine dispenser.
8. This Celine Dion box set may not be used for clay pigeon shooting.
7. Do not use our BB gun to shoot birds or Dick Cheney.
6. Do not use this electric toothbrush for any other purpose.
5. Do not launch fireworks from your backside - the weirdos of Jackass are trained
stuntmen.
4. This Superman costume does not enable you to fly.
3. Do not use P2P software to download music for free.
2. The use of Yahoo groups to trade naked pictures of yourself or your ex-girlfriend
is strictly forbidden. You may also not use a webcam to show your willy to
anyone.
1. You may eat all the fruit in the Garden of Eden except the apple.
The law of Logical Stupidity says you can bank on people doing the exact opposite of
your advice, thereby keeping you in business.
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 153 www.logicalstupidity.com
Summary of FOKU
There is only what is. That which should be doesnt exist, and yet trying to reach it
and showing that you're trying is the essence of both innovation and leadership: even
if theres no heaven we still have to act as if there is one or were all completely
@$%^ screwed.
So, as a leader or innovator, you have to keep finding ways of showing that you care.
Be happy that your efforts are fruitless, because achieving your end purpose would
also defeat it:
What would happen if the wishes of the UN and all beauty pageant contestants came
true at the same time and world peace broke out? GAME OVER! Or to quote Marge
Simpson when she realised she was wrong acting as a moral guardian:
I guess one person can make a difference, but most of the time they probably
shouldnt.
Without a constant supply of problems, insanity and stupidity, thered be no cause to
fight for:
Call off the Nobel peace prize and all charity events there's no famine or poverty.
Now the rich and famous really would have nothing to do.
No need for partisan politics everyone agrees.
Cancel all contracts for multibillion dollar arms deals; everyones getting along.
No need to invent remote controlled robots to rescue injured or abducted soldiers
theres no war.
Forget the entire media, from CNN all the way down to the gossip mags there's
peace in the Middle East and Brad & Jen are still together playing happy families.
Comedians would have to get real jobs nobodys doing anything stupid.
The by-product of all the insanity of the world is innovation:
The world turns, not despite of all the problems, but because of them, and
this is what the Logical Stupidity formula for innovation is based on.
SONG 28 THE COLOUR OF CONFUSION . [LYRIX]
ISNT IT LOVELY THAT NOTHING IS SIMPLE?
THAT EVERYTHING DEPENDS ON SOMETHING
SO IM BEING VAGUE BUT IM AWARE
WERE SUPPOSED TO BE SPLITTING HAIR
AND IF YOU FOCUS ON THE BLUR
YOULL FIND YOUR LIFE IS THE COLOUR OF CONFUSION
OH ISNT IT LOVELY,
THAT IT HAPPENS TO BE OUR FAVOURITE SOURCE OF INSPIRATION
CONTROVERSY IS WHAT WERE LOOKING FOR
OUTRAGEOUS CONTRADICTION, LIKE [guitar solo]
CAN YOU IMAGINE NO RELIGION
AND WE WERE ALL BORN THE SAME COLOUR?
THERE WOULD BE SILENCE
BUT YOU KNOW YOU PREFER THE NOISE
CONTRADICTION, THE CHAOS, THE NOISE
WE FEED OFF SOME KIND OF CONTROVERSY
GETTING ALONG IS A FALLACY
BITCHING, COMPLAINING IS WHAT MAKES THE WORLD GO AROUND
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 154 www.logicalstupidity.com
Now that you have the FOKU attitude, lets tackle world problems using the
meshugganah matrix:
USING FOK-U FOR INNOVATION
HOW TO CONVERT GLOBAL PROBLEMS INTO OPPORTUNITIES
CHART 3 GLOBAL STUPIDITY MESHUGGANAH MATRIX
(Products in [ ] actually exist. For more details on any of these products, do a search
on them.)
GLOBAL
STUPIDITY
MESHUGGANAH
MIDDLE
WANTASEE
WORLD CRISIS WORLD
CRISATUNITY =
SOLUTION
OPPORTUNITY
ASOWL TAX
Altruistic Sense Of
Wellbeing & Love
Throw some money at the
problem
Government legislation
produx/legislation/newrule
eclimate crisis
Produce more EFEs Eco
Friendly Everything labels:
Ego Friendly Vehicles
BATTERARI
2x2
Sports car co.
produx/hybrid car
eclimate crisis
Same company that brought us
the 4x4
Ambuhearse
If it doesnt make it in time it
slows down and switches to
battery
Commercial car co.
produx/hybrid car
eclimate crisis
Global Warming:
Recycling businesses
News: Xmas cards are
getting recycled as toilet
paper:
Roller Cards
Cut the crap with roller
cards
AdaptaCard
pass it on
Keep a digital copy, then
change the details to suit the
new occasion
Card biz
produx/recycling card company
eclimate crisis
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 155 www.logicalstupidity.com
Global Warming
continued
[Global Warming In Action
Tours]
Warming Island, Greenland
US Tour Company
Betchart Expeditions
Food wastage The DoggieBag
2
nd
Hand Buffet
all you can eat for a pound
dogs welcome
produx/recycling restaurant
eclimate crisis
Aids The Pink Rotamola Phone
designed to eliminate AIDS
in Africa
Phone company
Poverty [Fight Poverty] T-Shirt company
[Bungee jump against
racism]
Simpsons: Homerpalooza
Concession stand owner at
awareness raising rock concert
Racism
Crash the movie Paul Haggis, screenwriter
Violence / hatred
Obscene language
Feaux Rappaccino
So mild you could play it in
Starbucks
Uses swearanisms
(spoonerism swearing):
YOUR MOTHERFIRE WAS A
FUTHA MUCKA
YOUR FUSH FICKER WAS
PHEASANT PLUCKER
Songwriter
produx/music genre
Children cruelty Baby Oil Zero
No babies used in our
products
Oil Co
produx/joke product
Animal cruelty
Foxhunting
PaintFox
even the multicoloured
foxes are happy
Paintball company
produx/sport&rec/toys/gadget
Campaign: Leave the tuna
alone
Tuna-friendly dolphin
Fishery
produx/food/fishing/
Overfishing: breaking
news from the future:
Tuna are more
intelligent than
dolphin
Sustainable Sauces
Using sustainable sauces will
ensure that theres plenty of
fish in the sea
produx/food
Inhumane killing
methods
Silly Cow meat products
All cows died of their own
stupidity
(e.g. trying to jump over the
electric fence)
Cattle farming
produx/food
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 156 www.logicalstupidity.com
Exploitation of women
(feminism)
Fair trade lesbian
pornography
all girls paid a minimum of
$1000 per scene
Porn producer
produx/adult movies
Healthy Eating
[traffic light labelling system]
Red=bad, green=good,
amber=not sure
Supermarket
eclimate crisis
[Biodegradable Bags]
Carrot & Celery burger MacDonalds
produx/food
eclimate crisis
PizZero the diet pizza
your pizza biz
produx/food
[Coke light / Zero] Coke
Obesity
Junk food
Wheatgrass health kick:
[The Lawnmower]
Based on an idea by Homer
Simpson
Bar / drinks company
produx/beverage/alcohol
Goldilocks Porridge produx/food Disney
Mickey Mineral Water produx/food
Bugs Bunny Carrot Sticks produx/food Warner bros.
Looney Lemonade produx/beverage
News: Disney bans
junk food at theme
parks
Use that news to
create health products
under license from
Disney
TummiBugz
effective weight loss tablets
With added Salmonella3
Drop 4 jean sizes in 4 days
Pharmaceutical co.
produx/health&beauty/drug/joke
Alcoholism Red Nose Beer Day
Prize for the reddest nose
Campaign by Beer co.
produx/beer commercial
Terrorism Osama Shooting Range
OSAMA TIME AND THE
LIVING IS SCARY
HESBOLLA JUMPING AND
THE SECURITY ALERT IS
HIGH
Rifle range owner
produx/sport&rec
Songwriter
(see song)
19. FOK-U: The Faade Of Kindness & Understanding
Peter Greenwall 2007 Page 157 www.logicalstupidity.com
Where is Osama? Video game programmer
produx/software/game=
Toura Bora Terror Tours
Touring Company/
produx/tourism
Holiday resorts
(Seriously its happening)
Osama singing My Way comedy sketch
[Unmentionable Danish
Cartoon about prophet
Mohammed]
Political cartoonist
Terrorism
continued
Jerry Springer satire:
[My daughter is dating a
terrorist]
GWJOKES.com
Bird Flu Search images Bird flu
hits Disney
Hurricane Katrina [Tour of Americas Greatest
Catastrophe]
Tour company
(Seriously- its happening)
Other threats to world peace:
Boredom YAWN been-done-to-death
rating system
Government legislation
produx/legislation
The RingDance
You answer, you dance!
Its your call
The Compulsory 8-step
dance before answering or
making calls on your phone
OPMC
Other Peoples
Mobilephone
Conversations:
presenting the
icebreaker to ease
passenger tension:
The Decibel Dance
Government legislation
produx/legislation/mobile phone
The CASH Crisis
Global Corruption,
Stupidity & Hypocrisy
Crisis
produx/legislation to stamp it
out
John Stewart, Letterman,
Conan, OBrian, Jay Leno, etc.
Logical Stupidity
Awards
for excellence in Time
Wasting
YOU
produx/ award ceremony
20. Measuring Your Mood Using R&D Therapy
Peter Greenwall 2007 Page 158 www.logicalstupidity.com
20. Measuring Your Mood Using
R&D Therapy
R&D creative therapy is about Rehashing & Disguising your frustrations and then
selling them through different media. This can only happen by measuring your mood:
The physical world has scientific measuring devices business climate is measured by
market indices. But how do we measure mood? Thats where art comes in just as
we have the colour spectrum or the sound frequency spectrum, so too do we have the
human emotion spectrum, or moodometer. Zoomed all the way out, its just as vague
as hot, mild and cold i.e. Woohoo!! Whatever & FU!! .
But by getting inside the meshugganah middle and measuring the spaces between
your thoughts, you create more detailed awareness pixels, and the more you have, the
better the quality of your life. How so? Each pixel of emotion you identify translates
into a line of conversation, a line for a song or a script, a business plan, a joke, a
comedy sketch, a brush stroke on a painting, or a feature on a piece of software or a
sports car.
This is why R&D therapy doesnt try to fix your dysfunctions, because theyre not
supposed to be fixed. This is natures way of creating the luniverse. How do we know
this? Well who do you know that isnt just a little bit whacked out in some way?
Were all fluffed in the head but not in the same way: the slight difference is known as
your STUBID: Special Talent from a Unique Blessing In Disguise.
The objective of R&D therapy is to find your STUBID and make it work for you.
The method: CRITICISE, ANALYSE & CAPITALISE
How do you capitalise? By recycling all your emotional sewage as commerce in a
process called:
SONG 29 FRUSTRATION FOR SALE . [LYRIX]
LET ME SELL YOUR SONG OF REVOLUTION
IT DONT MEAN A THING IF ALL YOU CAN DO IS SING
SO ITS UP TO ME AND THE MARKETING
TO LET THE PEOPLE KNOW SO THEY DO THE RIGHT THING
IMAGE IS EVERYTHING ALL IN THE PACKAGING
NEW BIG THING NEW
SYNERGY MARKETING
ALL IN THE PACKAGING
NEW BIG THING YOU
START A CONTROVERSY ANY PUBLICITY
THROW IT UP
MAKE A SHOW OF IT
WITH A MEGALOMANIA FEVER HYSTERIA
WRAP IT UP
PUT A BOW ON IT
LET ME SELL YOUR SONG OF REVOLUTION
20. Measuring Your Mood Using R&D Therapy
Peter Greenwall 2007 Page 159 www.logicalstupidity.com
O SPARX 170: BLAME SOMEONE OR SOMETHING
IS IT GETTING BETTER OR DO YOU FEEL THE SAME?
WILL IT MAKE IT EASIER ON YOU NOW YOU GOT SOMEONE TO BLAME?
U2 One
Well actually, yes blaming not only makes things easier, its an essential inspiration
device. For example:
LIKE A SHOT THROUGH THE HEART AND YOURE TO BLAME
YOU GIVE LOVE A BAD NAME Bon Jovi
So who or what are you going to blame?
SONG 30 MOANING OUT OF TUNE . [LYRIX]
Blame your girlfriend:
I WAS DONE WRONG I WAS CHEATED ON
COS YOU SPUN A WEB SO STRONG
SO I BLAME YOU FOR EVERYTHING
Now blame your massive ego:
I LOVE THE SOUND OF MY OWN VOICE
I COULD LISTEN TO ME EVERY DAY
ITS JUST AS WELL I DONT KNOW WHAT IM SINGING ABOUT
COS I GOT NOTHING TO SAY
IM JUST MOANING OUT OF TUNE YEAH
21. Thought Accountancy - Detect, Collect, Connect
Peter Greenwall 2007 Page 160 www.logicalstupidity.com
21. Thought Accountancy
Detect, Collect, Connect
And then report on PNN your Personal News Network.
Did you ever wonder why exactly the same amount of news happens every day
regardless of what happens in the world?
Thats because the news is a business, where reporters have to be fed, and where
column space and program slots have to be filled. This is why youll never see a news
headline of NOTHING MUCH HAPPENED TODAY, because if nothing serious happens
there are always backup headlines to run like Gordon Brown & Tony Blair to remain
friends or Posh goes shopping with Katie.
Newsflash: youre also in the news business. Whats going on with you is just as
important or as trivial as world headlines. To practise thought accountancy, you need
to become the editor for My Life a news program broadcast on PNN, your Personal
News Network. At the end of every day you need to present a 10-minute highlights
presentation of your news. Whats in it?
O SPARX 179: WHAT ARE YOUR TOP STORIES ON PNN?
SONG 31 WHAT WAS THE REASON FOR TODAY? . [LYRIX]
LOVING YOUR LIFE
IS ALL YOU NEED FOR SURVIVING
BUT YOU NEVER DO
THATS WHY GETTING THERE
IS ALWAYS MORE FUN THAN ARRIVING
COS YOU NEVER DO
SO YOURE GONNA MEASURE YOUR LIFE
YOULL KNOW EXACTLY HOW YOURE DOING
WHEN YOU TAKE MY ADVICE
AND ASK YOURSELF EVERY DAY:
DID YOU LEARN? DID YOU LAUGH? DID YOU LISTEN? DID YOU HAVE ANY
FUN?
WHAT WAS THE REASON FOR TODAY?
WHY SHOULD YOU BELIEVE THAT YOURE GETTING ANYWHERE?
WHAT WAS THE REASON FOR TODAY?
21. Thought Accountancy - Detect, Collect, Connect
Peter Greenwall 2007 Page 161 www.logicalstupidity.com
O SPARX 180: DETECT COLLECT CONNECT
THINK OF YOUR LIFE AS A GAME OF TETRIS Sponsorship opportunity for Tetris
Think of your life as a game of Tetris where all problems thrown at you e.g. the
contents of your inbox are the shapes flying at you. You need to find a way to twist
all these problems in such a way that they line up to form neat rows, leaving no
mysterious spaces. You score points for using problems as part of the solution, and
extra bonus points for lining up four rows of problems in such a way that they all
disappear instantly.
Exactly how you twist the facts that youre presented with, depends on your STUBID:
Special Talent from a Unique Blessing In Disguise. My STUBID is that Im wired for
rhythm, so I process everything musically. This means that if Im sent on a mission to
Starbucks with a specific order, like a grande semi skim cappuccino with an extra
shot, Ill have to turn it into a song so I dont forget it. Any other incoming
information will be lined up according to some kind of rhythm:
SONG 32 GRANDE SEMI SKIM CAPPACINO . [LYRIX]
WITH AN EXTRA SHOTDON'T FORGET THE SHOT
O SPARX 183: COLLECT Awareness Pixels
Just as accountancy involves the collection of receipts that record who paid what and
how much, thought accountancy involves the collection of thoughts with opinions
about them. The two together make up your awareness pixels on your PNN: Personal
News Network.
Lets take a look at how awareness pixels form the basis of songs:
SONG 33 CK519J . [LYRIX]
I WAS TAPPING ON THE DASH - fact
LOST IN THE GROOVE - fantasy
I SAW THE CUTIE IN THE CAR NEXT TO ME - fact
OH WOW (shes gorgeous!) - fantasy
AND SHE WAS BOPPING ALONG TO THE SAME SONG - fact
I THOUGHT, HMM COME A LITTLE BIT CLOSER TO ME - fantasy
LET ME TAKE ANOTHER LOOK AT YOU - fantasy
BUT THEN THE LIGHTS TURNED GREEN AS I GOT HER REGISTRATION - fact
CK519J IS ALL I KNOW ABOUT THE GIRL WHO GOT AWAY - fact & fantasy =
factasy
22. Misinterpreation - Creativity by Denial & Error
Peter Greenwall 2007 Page 162 www.logicalstupidity.com
22. Misinterpreation
Creativity by Denial & Error
By missing the point entirely, you often end up discovering way more interesting
places than the intended message i.e. a new message is found in translation.
REVEALED: The creative & destructive effects of misinterpreation and the 12 factors
causing it.
The thoughtmosphere works just like the virtual world of hyperlinks youre always
only one letter or sound away from a foreign destination that could be way more
exciting than the intended one. By allowing yourself to roll with the accident, youre
likely to discover gapcidents like factasy, spontenudity, hysterical accuracy and various
other comical reactions.
This is the upside of being a little bit stupid and a bad listener you never have to try
to screw things up it happens automatically. Especially if you, like me, have punlexia
an auditory processing disorder, where your brain searches for every possible
alternative meaning to the intended one.
So how do you cure it? You dont. Just like many other anxieties, neuroses, phobias,
dysfunctions and disorders, there are no cures, and even if there were, you wouldnt
want them, because this is what makes you uniquely creative and fascinating.
When it comes to playing with words, youre a phonetic, so follow the songs and
sounds wherever they take you. When your punlexia impairs your ability to focus,
then follow the spontenudity. By discovering new words, youre also discovering new
destinations in our thoughtmosphere, which can then be turned into:
Songs: I got soul but Im not a soldier The Killers
Taglines: Girls just want to have funds Jupiter Asset Management
Books: The same title is also a book by Susanna Blake Goodman
Products: The Posh Up Bra coined by the Sun Newspaper [produx]
Newspapers: Vujade News news ahead of its time [produx]
Products: Jillette because you like it shaved and wet (What? Its a new waterproof
razor produx)
Pop Bands: The Showeroke Girls now auditioning at www.logicalstupidity.com
[produx]
This is a permanent fatal error. May the grim rapper take you on a wild inventure to
find your ERRORGENIUS ZONE.
23. Revealed: The 3 Types of DISILLUSION
Peter Greenwall 2007 Page 163 www.logicalstupidity.com
23. Revealed: The 3 Types of
DISILLUSION
1) Type 1: Hopelessly deluded D 'n' A (Dreams 'n' Aspirations).
2) Type 2: D 'n' A crushed by reality or put on hold because of job perks you cant
ignore.
3) Type 3: D 'n' A achieved, but its a big anticlimax so now what?
You need R&D therapy to UNLEASH YOUR POW: The Power Of Whatever
Lets have a look at Type 1:
O SPARX 186: JUST HOW DELUDED ARE YOU?
You want to win the lottery, but youre not even buying tickets.
You want to be a supermodel, but you look like this: [pix]
You want to be a singer, but you cant sing.
So what happens? You now have FOBAN: Fear Of Being A Nobody.
Now use it! Whats going on with you?
SONG 34 DESPERATELY TRYING TO BE POPULAR . [LYRIX]
I AM DESPERATELY TRYING TO BE POPULAR
IF ITS OBVIOUS IM SORRY
BUT I REALLY HAVE TO HURRY
TO THE POP TOP 40 GO ROUND
I GOTTA BE ON THE TOP POP 40 GO ROUND
DONT YOU THINK WE LOOK RIDICULOUS DOING WHAT WE DO?
OH BUT WERE SERIOUS ABOUT REVENUE, REVENUE
WE DONT HAVE TO MAKE SENSE
WE HAVE TO MAKE MONEY
Type 2: D 'n' A crushed by reality or put on hold because of job perks you
cant ignore
This is where I take a few pages to talk about my job as a sound and light technician
working for Royal Caribbean Cruise Lines:
Youre getting paid to do a job you love doing, youve got your own cabin serviced
daily, youre cruising the Caribbean, youre mixing with showbiz people, lunches at
Carlos n Charlies, free shooters from the tequila girls, bike riding, catamaran
snorkelling, BBQs on private islands, tennis with a different pro on each island every
day and topping it all off with the midnight buffet on the pool deck followed by
dancing to the Caribbean band. This had to be the life!
Or was it? Why did I have this permanent feeling that I should be doing something
else with my life? Why did the fun have to end?
This is type 2 disillusion: youve got higher aspirations than your current job, but
youre trapped by the reality of bills to pay or incredible job perks or both, and it all
means that your big dreams get put on hold. Two ways to deal with it:
23. Revealed: The 3 Types of DISILLUSION
Peter Greenwall 2007 Page 164 www.logicalstupidity.com
1) GET OUT! Break out of your comfort zone and follow the bigger dream. Done
that.
2) Turn the situation into a movie by describing events and your feelings at the time.
Would like to do that:
Dilog wMoviePitch The Head Set the show behind the show
Its called The Head Set because thats what we were the
sound, light and video techs running the shows by talking on
headsets.
Since the shows all ran like clockwork, mostly, wed talk about
all kinds of other things besides sound, light, sets and video
cues, and its from this angle that all the backstage antics of
showbiz life at sea are revealed:
Comms would stand for running commentary and wed comment on
everyone in the audience and on stage cruise directors,
magicians & jugglers, comedians, diva singers throwing the
biggest tantrums backstage, dancers getting seasick, the
musical director losing it with the drummer for losing the
click track, the singers losing it with the horn section for
blowing too loudly on stage, all of us horndogs perving at the
dancers, the follow-spot guy getting pissed off because hey!
thats my girlfriend youre talking about - it was all
happening on the headset techie network! And we havent even
started on the Whos Doing What To Who, which is where that
song comes from.
All is about to be revealed!
O SPARX 187: WHERE DID YOUR DREAMS GO? WHAT WAS SUPPOSED TO HAPPEN?
SONG 35 DAY BY DAY . [LYRIX]
IM AN EXTRA IN A MOST CONFUSING BORING B MOVIE
IS THERE ANOTHER PART I COULD PLAY?
HAVE A FEW MORE LINES TO SAY
COULD YOU MAYBE CHANGE THE SCENERY?
COULD YOU GIVE ME A SHOT AT THE LEAD?
I COULD PLAY THAT PART I SWEAR
IF YOUD ONLY LET ME OUTA HERE
Perhaps you really wanted to be an architect, but you settled for interior designer, or
selling door handles in B&Q. Maybe you wanted to be a breakfast DJ, but you had to
settle for the guy who gives the traffic reports. Maybe you wanted to be a rock star,
but you had to settle for music publisher, music lawyer or sound engineer. What was
supposed to happen BUT didnt?
23. Revealed: The 3 Types of DISILLUSION
Peter Greenwall 2007 Page 165 www.logicalstupidity.com
SONG 36 SONGS THAT NOTHING EVER HAPPENED TO . [LYRIX]
I'M STILL SINGING MY SONGS THAT NOTHING EVER HAPPENED TO
I'VE BEEN ON LARRY KING LIVE IN MY HOLLYWOOD MIND
I'VE BEEN INTERVIEWED BY OPRAH IN THE SHOWER
BUT HERE I AM STILL SINGING SONGS THAT NOTHING EVER HAPPENED TO
YEAH HERE I AM IM STILL SINGING MY SONGS
THAT NOTHING EVER HAPPENED TO
THERE WAS GONNA BE THE BIG ONE
TO TAKE ME TO THE MONEY
OH BUT THIS ONE YOU HAVE TO DO FOR FREE
SO I DID
BUT IT DIDN'T
SO HERE'S TO ALL THE GIGS I DID NOT GET
HERE'S TO EVERYTHING THAT COULD HAVE BEEN
AND THE FASCINATING PEOPLE I NEVER MET
HERE'S TO MISSED OPPORTUNITY
I WAS GONNA MAKE I WAS GONNA DO I WAS GONNA BE
I WAS GONNA TRY I WAS GONNA BUY I WAS GONNA SEE
THE WORLD WAS MINE
SO HERES TO ALL OF MY SONGS
EACH AND EVERY ONE OF THEM
THESE ARE MY SONGS
THAT NOTHING EVER HAPPENED TO
23. Revealed: The 3 Types of DISILLUSION
Peter Greenwall 2007 Page 166 www.logicalstupidity.com
And while waiting for your songs to become hits, you ended up at the Holiday Inn bar.
SONG 37 (repeat of 12) HAPPY HOUR IN THE HOLIDAY INN . [LYRIX]
Type 3: The Treadmill of D 'n' A
D 'n' A achieved, but its a big anti-climax so now what?
BUT I STILL HAVENT FOUND WHAT IM LOOKING FOR U2
Why not? Are you sure the dreams you were chasing were yours?
SONG 38 HOMES DOGS BABIES . [LYRIX]
HOMES DOGS BABIES AND SECOND WIVES
HOMES DOGS BABIES AND FOUR WHEEL DRIVES
WELCOME TO THE WORLD, DO YOU LIKE THE STORY SO FAR?
DID YOU FIGURE OUT WHAT YOUR CALLING COULD BE? I DIDNT THINK SO
TRY BUY SEE DO
MAYBE HAPPILY EVER AFTER TOO
BETTER GET A JOB TO GO WITH THAT DEGREE
ARE YOU STILL RUNNING ON THAT STORY?
WELL COULD THERE BE ANY WONDER THAT IT DOESNT MAKE SENSE
WHEN ITS ALL BEEN CHOSEN FOR YOU
FUNNY HOW IT SEEMS THAT EVERYTHING YOU BELIEVED IN
ISNT TRUE ANYMORE
NOT EVEN YOUR RESUME WILL DO ANYMORE
DOES YOUR RELIGION DO ANYMORE?
WELL COULD THERE BE ANY WONDER THAT IT DOESNT MAKE SENSE
WHEN ITS ALL BEEN CHOSEN FOR YOU
ITS ALL A LITTLE HAZY WHEN ALL YOUR FRIENDS ARE DOING
HOMES DOGS BABIES AND SECOND WIVES
HOMES DOGS BABIES AND FOUR WHEEL DRIVES
23. Revealed: The 3 Types of DISILLUSION
Peter Greenwall 2007 Page 167 www.logicalstupidity.com
So whats the solution?
O SPARX 191: WHAT ARE YOU CHASING AND WHY?
SONG 39 THE BUZZ OF THE BUSINESS . [LYRIX]
SOME PEOPLE NEED TO GET A CUP O' COFFEE JUST TO GET THEM GOING
NOT THIS LOONY
I NEED MY DAILY FIX OF COMEDY AND HOPEFULLY ILL BE OKAY
I GET HIGH ON MONDAY MADNESS
I GET OFF ON THE FRIDAY FREAK OUT
THE MONEY THE YACHT THE JET THE CAR
IT ALL MEANS NOTHING
THE BUZZ OF THE BUSINESS IS WHAT GETS ME GOING
SO JOIN ME ON THE TREADMILL
ITS FUN TO BE A RAT
ITS NOT ALL ABOUT THE MONEY
BUT THATS WHERE THE PARTYS AT
WHEN YOUR LIFE BECOMES A COMEDY
MY OWN SITUATION COMEDY
AND I AM THE STAR OF THE SHOW
TIME TICKING AWAY PUTTING A DEADLINE ON ME EVERYDAY
BUT I DONT GET TOO CAUGHT UP IN IT ALL
IM ALWAYS TAKING THE PISS SERIOUSLY WEIRD
IM A FREAKSHOW
ITS ALWAYS THE FUNNY SIDE I SEE WHEN THEN THERE ARE
TOO MANY CONTRADICTIONS, AMBIGUITIES
IM NOT ALL THERE BEYOND REPAIR BUT I DONT CARE
MY FRUSTRATIONS HAVE GOT TO GO SOMEWHERE
SO IT HAS TO BE FUNNY
WHAT ELSE CAN IT BE?
MY QUICK FIX THERAPY
24. How To Get Your Whacky Back
Peter Greenwall 2007 Page 168 www.logicalstupidity.com
24. How To Get Your Whacky Back
Or how to find your STUBID: Special Talent from a Unique Blessing In Disguise
STUBIDs are evident at an early age, but usually get diagnosed as antisocial
behaviour and snuffed out by Ritalin before theyve had a chance to be discovered
and unleashed. This is a great pity because all kinds of lucrative careers are being
snuffed out before theyve had a chance to get going e.g. a pathological liar, with a
little nurturing, could make a brilliant lawyer. Kids who play with guns and fail their
music exams could be rappers. Destructive kids who break other kids' toys and then
give out advice on how to fix them, could be management consultants. Those who
love the sound of their own voice but dont have much to say, could be radio DJs.
Hopelessly deluded kids could have been speech writers for Blair, or if the delusion
was more serious, for Bush.
So where did your nutcase go, and how can we get it back? This is what R&D therapy
is concerned with: whats your basic malfunction, and how can you use it? How is that
only kids and old people can say whatever they like? Well now you can too!
Were going to examine 5 methods to get your whacky back:
1) Sing a whacky song.
SONG 40 SANITY SUCKS . [LYRIX]
SANITY SUCKS, BELIEVE ME
ID RATHER BE CRAZY
SANITY SUCKS
ID RATHER BE
CUCKOO POTTY BATTY DOTTY
BARMY LOOPY GUGGA FLIPPY
DILLY MOGGY WHACKY BAZARO
2) Regression.
3) Trial & Error.
4) Soul Searching.
SONG 41 SEARCH YOUR SOUL . [LYRIX]
WHAT WILL YOU FIND?
YOURE OUT OF CONTROL
BEYOND YOUR MIND
GO AHEAD LOOT BACK TO FIND THE PATTERN
BUT YOURE MOVING
IN UNPREDICTABLE RNDOM FASHION
24. How To Get Your Whacky Back
Peter Greenwall 2007 Page 169 www.logicalstupidity.com
5) Meditation.
SONG 42 TRUST ME . [LYRIX]
FORGET ABOUT MEDITATION
THAT SELF-EXAMINATION IS A LIE
WHAT IS TRUE? THERE IS NO YOU
YOURE NO CLOSER TO SOLUTION
JUST THAT FINAL DESTINATION WHEN YOU DIE
ITS NOT MY PLACE TO GIVE ADVICE BUT ITS THERE IF YOU LIKE IT
FEED OFF THE CHAOS, EMBRACE IT DONT FIGHT IT
THERE ARE SO MANY PEOPLE LIVING INSIDE YOU
AND ALL OF THEM ARE TO BLAME
ITS PATHOLOGICAL, THE REASON FOR THE WAY THAT YOU ARE
SOMEWHAT CONTRADICTORY
BUT LEAVE ME AS A MYSTERY
OR THE MAGIC DISAPPEARS AS YOU BREAK ME DOWN
SO DONT DO IT
TRUST ME
AND WHAT IM WEARING ON THE DAY
YOU CAN TRUST ME
FOR YOU CAN SEE WHAT I BELIEVE
TRANSPARENCY
LOOK AT ALL THE PEOPLE INSIDE OF ME
TRUST ME FOR ALL OF WHO WE ARE
25. Creative Anxieties & Disorders
Peter Greenwall 2007 Page 170 www.logicalstupidity.com
25. Creative Anxieties & Disorders
O SPARX 193: USE YOUR PHOBIAS THRIVE ON THE FEARFACTOR
You do not need any kind of therapy to cure you of phobias. Phobias are designed to
keep you alive.
Theres a reason youre scared of snakes, spiders and stingrays its related to your
fear of dying. This is why fear exists to keep you alive and sane. This explains why
I have Theraphobia fear of therapy of any sort whether that comes in the form of
private sessions or self-help seminars. Im terrified of spending 1856 on anything
that promises to cure my fears. And this is not a fear I wish to confront, because that
fear will keep me happily cynical and 1856 richer, just by doing nothing. Without a
fear factor of some sort you would have nothing to thrive on.
Fears tell you everything you need to know, like what job you should be doing which
you can figure out by process of elimination: if youre scared of flying, you probably
shouldnt be a pilot. If youre afraid of water, life saving is out. You wouldnt choose
to go into motivational speaking if you were scared of public speaking or falling in love
with yourself. And youd probably want to stay out of politics if you were scared of
coming across as delusional.
This is how your phobias send you clear messages as to what you should be doing.
My fascination with fear comes from the creative perspective: all fears, anxieties and
phobias can and should be used to work for you, not against. How do you use them?
Describe your symptoms and how you wish things could be better. You dont even
have to go as far as the part where you overcame. Yes, its embarrassing to reveal all
your deepest darkest fears, but this is what audiences relate to the most. If you dont
believe me, then study the lyrics of hit songs, or Oprahs Book Club reading material.
So, with this in mind here are a few of my anxieties set to music:
1) Critophobia How do you use it? Describe the symptoms:
SONG 43 . [LYRIX]
THIS IS ALL CRAP, THIS IS ALL CRAP
I CAN DO SO MUCH BETTER THAN THAT
IF I WASNT SO EASILY DISTRACTED
IF I WASNT SO LAZILY PROCRASTINATED
25. Creative Anxieties & Disorders
Peter Greenwall 2007 Page 171 www.logicalstupidity.com
2) PCO: Previous Culture Overdose
Extreme sensitivity to any type of old culture thats been blatantly regurgitated as new
culture. Just the thought of being dragged along to see any revival or back catalogue
musical drives you
3) MADD: Musical Attention Deficit Disorder
How to use it: become the enemy, then kill it off.
SONG 44 LET THEM DIE . [LYRIX]
4) Belief Intolerance
You accept nothing that anyone tells you.
It starts off not believing completely unbiased news reports, self-help gurus and
politicians, and can eventually end up with not believing scientifically proven things
like those washing powder commercials with microscopic diagrams showing you
exactly how the dirt is removed. If not treated it can develop into:
Acute Belief Intolerance: You dont allow any media into your life at all, believing
that everything is a massive globalisation conspiracy for large corporations to
manipulate your mind and take over the world.
How to use it: become the enemy.
Imagine youve just been made CEO of Fizer Macdonalds & Turner and youre facing
the press. What do you have to say?
SONG 45 ONE BIG RADIO STATION . [LYRIX]
YOU DONT OWN YOUR OPINION
YOU DONT KNOW WHAT TO THINK
WEVE TAKEN CONTROL OF YOUR MIND
ALL YOUR SENSES ARE OURS NOW
25. Creative Anxieties & Disorders
Peter Greenwall 2007 Page 172 www.logicalstupidity.com
5) Blockphobia Fear of writers block
O SPARX 3: DESCRIBE THE SYMPTOMS OF THE PROBLEM THEN WISH
IT AWAY
SONG 4 WAKE ME SHOCK ME SHAKE ME OUT OF MY STUPID ZONE
. [LYRIX]
6) Overactive Imagination
7) LOITGAN: Lots Of Ideas That Go Absolutely Nowhere
8) MUSAFID: Making Up Stupid Acronyms For Invented Disorder
can lead to you getting
9) ANOID: Absolutely Nowhere from Overactive Imagination Disorder
10) FOBAN: Fear Of Being A Nobody (new disorder)
Describe the symptoms:
Repeat SONG 34 . [LYRIX]
I AM DESPERATELY TRYING TO BE POPULAR
IF ITS OBVIOUS IM SORRY
BUT I REALLY HAVE TO HURRY
TO THE POP TOP 40 GO ROUND
I GOTTA BE ON THE TOP POP 40 GO ROUND
Repeat SONG 13 TWO SONGS . [LYRIX]
And let's not forget FFAF Disorder: Famous For Absolutely Flufall.
The opposite of FOBAN, FFAF Disorder is experienced by those whove become famous
for reasons unrelated to inherent talent. Since the fame is based entirely on external
approval, sufferers constantly seek attention, usually making complete twats of
themselves in public for our entertainment pleasure.
26. Critics - How To Use Them Constructively
Peter Greenwall 2007 Page 173 www.logicalstupidity.com
26. Critics How To Use Them
Constructively
The creative power of negative inspiration from rejection
For every criticism theres an equal and opposite reaction
Tracy Emin often has rocks thrown through the window of her art studio. What does
she do about it? She uses them to build more artworks, which is the objective of this
chapter: to help you identify the signs that you suck, in order of obviousness
1) Physical
2) Verbal
3) Rejection letters
4) Reviews
Then were going to use all the rocks thrown at you as inspiration for more products
and songs. Using various devices were going to arrive at:
SONG 46 PAID TO BE OUTRAGEOUS . [LYRIX]
YOU DONT LIKE MY MUSIC BUT THE DRINKS ARE FREE
THATS THE ONLY REASON YOURE HERE
WITH YOUR POISON IN THE PEN
YOURE A DICTAPHONE RAT
YOU DONT LIKE MY MUSIC BUT IM OKAY WITH THAT
BECAUSE YOU GET PAID TO BE OUTRAGEOUS
SO THATS WHAT YOUVE GOT TO TRY TO BE
AND I GET LAID BECAUSE IM FAMOUS
SO THATS WHAT IVE GOT TO TRY TO BE
SO GO AHEAD TAKE ME IN CHEW ME UP SPIT ME OUT
ITS SO MUCH FUN TO BE TAKEN SERIOUSLY
SONG 47 FLUFF YOU ALL . [LYRIX]
SONG 48 JUST BE YOU AND ILL BE ME . [LYRIX]
26. Critics - How To Use Them Constructively
Peter Greenwall 2007 Page 174 www.logicalstupidity.com
SONG 49 WE DONT HAVE TO MAKE SENSE . [LYRIX]
WHAT HAVE YOU DONE TO MY SONG?
WHY THE WHOLE PRODUCTION?
IT SOUNDED SO MUCH BETTER IN MY BEDROOM
MY SOUL IS NOT FOR SALE
AND THATS HOW YOU KNOW THAT IM REAL
YOU CAN TELL BY THE FACT THAT ILL NEVER SELL OUT
HE PUT THE ENVELOPE IN MY HAND
HE SAID THATS FOR YOU AND THE BAND
IT WAS GREEN IT WAS MINE
I SAID WHERE DO I SIGN
TO JOIN YOU ON THE TOP 40
I REALLY LOVE WHAT YOU DID TO MY SONG
WHAT AN AMAZING PRODUCTION
IT WAS GREEN IT WAS MINE
I SAID WHERE DO I SIGN
TO JOIN YOU ON THE TOP 40 MONEY-GO-ROUND
YOU KNOW ITS A RUSE, SO MANY LIES
AND THEN YOU BECOME THE VERY THING THAT YOU DESPISE
WE DONT HAVE TO MAKE SENSE
WE HAVE TO MAKE MONEY
Big-time sucking is an honour awarded to you by others. Its not something you can
decide on your own, mostly because youre always too far up your own ass to be able
to tell. The digital revolution is partly responsible for this:
Affordable technology made you think youre a musician, moviemaker or graphic
artist.
Working in isolation you may feel like youre connecting to people but ultimately
youre an isolated screen starer your only form of human contact coming from virtual
hugs and pokes.
26. Critics - How To Use Them Constructively
Peter Greenwall 2007 Page 175 www.logicalstupidity.com
The preoccupation with your own thoughts, combined with a certain frequency of your
computer fan, made you start hallucinating that youre better than the combined
creative output of U2, Steven Spielberg, Shakespeare and Michelangelo, and that, just
because it took you a year to get your masterpiece on myspace, the whole world
would be interested in whatever you had to say.
Not necessarily:
PiX/photo: Innovation101 has 0 friends
(This is a pic taken of my myspace friends section)
You soon found out that youre very much alone and you suck.
And in case you still havent found this out, this chapter goes through all the signs that
you suck and how to use them as inspiration.
It also goes through:
7 important reasons for sucking:
1. Retaliation energy for building more artworks.
2. Youre part of the wheel of progress youre the one pushing the envelope.
3. Comparative function how would anyone know what was good if you didnt
suck?
4. At least people know about you! That means theyre aware of your existence
way better than nobody knowing about you at all!
5. First draft is out the way.
6. Total creative freedom.
7. The challenge anyone can make it with natural talent, but can you make it
without?
This requires a skill set that no university or music school can offer:
Producers have to be slept with or framed.
Wardrobe malfunctions have to be choreographed.
Marriages, tans and intelligence all have to be faked.
Offspring or adopted babies have to be given twatish names.
Rumours and porn videos have to fabricated and spread on the Internet.
Pictures of you getting your toes licked on private yachts need to be
published.
Egos have to be stroked, sometimes licked.
Journalists have to be lunched.
Audiences need to be told what to think.
Visits to rehab have to be co-ordinated around gig schedules.
Top ten lists have to be created and sent to the press. Tyres need to be
slashed if not printed. Seriously. Ive spoken.
27. Using Relationships as a Source of Inspiration
Peter Greenwall 2007 Page 176 www.logicalstupidity.com
27. Using Relationships as a Source
of Inspiration
How to think inside the paradox of love in order to use your partner as a
catalyst for songs, movies, articles & products
Step 1: Ask questions that result in nothing answers:
Whats up?
Whats going on?
Whats wrong, honey?
Whats the matter?
What can I say to make it better?
What do you mean by that?
Step 2: Ask questions that have everything answers:
Whats it going to take to make you happy?
Step 3: Insist on specific examples and actually listen this time. Dont try to think of
anything to say; you need to focus all your attention on just listening, which will take
every bit of concentration you have. If you have trouble listening, or remembering the
exact lines she uses, then use a Dictaphone, but dont get caught.
Step 4: At another time and place (so that youre calmer and can think rationally)
examine all requests and complaints, taking particular note of the knowledge vacuum
between both extremes. You will now find yourself in the interpreation zone, the
Centre Of Confusion inside a Unique Problem (the COC-UP), deep inside the paradox,
(which is why its called the meshugganah middle).
This is where you find pure inspiration as you begin to piece all the nonsense together
e.g. how come shes instantly reminded of everything she needs to tell me only
when I turn on the TV?
How is it that she can handle the bikini wax, the boob job, nose job, tummy tuck,
colonic irrigation, botox, pierced tongue, nipples & clit and yet shes not prepared to
take it up the ass because it hurts?
Whats up with that? Ill tell you: OOPS Observation Of Pure Stupidity, or the Origin
Of Planets & Stars.
I have no idea who started circulating that text but I do know that it comes from the
very centre of the paradox, the source of all life, the catalyst of all creation that
which makes Absolutely No Sense Whatso Ev R The ANSWER to everything!
Theres no need for intergalactic space travel to solve the mysteries of the universe
when you can find the same mysteries deep inside the meshugganah middle. All you
have to do is ask the right questions and set your answers to dialogue and music.
Which is what were going to do with various stages of the relationship
27. Using Relationships as a Source of Inspiration
Peter Greenwall 2007 Page 177 www.logicalstupidity.com
General flirting:
SONG 59 WHOS DOING WHAT TO WHO . [LYRIX]
Internet flirting His perspective:
SONG 16 JACKIES JUST A JPEG . [LYRIX]
Both perspectives:
SONG 17 DOWNLOADING OUR LIVES AWAY . [LYRIX]
1
st
Date leads to regular dating and eventually moving in. Man gets a little too
comfortable too quickly and the honeymoon is over Her perspective:
SONG 8 HES ONLY A MAN . [LYRIX]
Man left with serious doubts about his choice:
SONG 50 WHAT WAS I THINKING? . [LYRIX]
Since this is the 5
th
time this has happened, shes concerned about her ability to attract
men:
SONG 51 CHOOSING MEN WHO NEVER LOVE ME . [LYRIX]
Man left thinking he should have stuck with his first love:
SONG 52 MAYBE YOU WERE RIGHT/ SONG 53 NOW THAT IM BACK [LYRIX]
Man experiences 3-month itch and is desperate for a change of scenery. .
Added to that, theres a pregnancy scare:
SONG 54 TOODALOO . [LYRIX]
SHES NOT FEELING WELL IN THE MORNING
I SAW HER SEARCHING FOR A CALENDAR
COULD THIS MEAN, ILL BE SEEING
A LOT MORE OF THIS GIRL THAN I EVER THOUGHT I WOULD
OH DEAR, WHAT DO I DO NOW?
SHES LOVELY BUT NOT REALLY MY CUP O TEA
I COULD SURELY DO BETTER, SO COULD SHE
I THINK ITS TIME TO TELL HER THAT SHES ONLY TEMPORARY
TOODALOO SO LONG GIRL
I DIDNT KNOW HOW TO TELL YOU SO I WROTE IT IN A SONG
AND THIS IS IT, I QUIT
IM OUTA HERE
ITS NOT YOU ITS ME
I NEED A CHANGE OF SCENERY
DONT YOU FOLLOW ME AROUND LIKE A PUPPY DOG
DONT YOU FOLLOW ME AROUND AT ALL
LIKE A POODLE ON A STRING
YOURE A PRETTY LITTLE THING
BUT BABY YOU DRIVE ME UP THE WALL
WITH YOUR TAKE ME SHOW ME BUY ME DO ME
TELL ME THAT YOU LOVE ME EVERYDAY
WELL I DONT HAVE TO ANYMORE
WERE GOING TO GET ALONG JUST FINE DEAR
NOW THAT YOU WONT BE GETTING IN MY WAY
TOODALOO
OUR LOVE DIDNT FLY OUT THE WINDOW
IT WASNT THERE TO BEGIN WITH
BUT IM SO GLAD THAT I MET YOU
BECAUSE NOW I KNOW WHAT IM NOT LOOKING FOR
TOODALOO
27. Using Relationships as a Source of Inspiration
Peter Greenwall 2007 Page 178 www.logicalstupidity.com
So whos to blame? Both parties! Solution: Innovation in romance
heres how to keep it fresh:
SONG 55 LUNI LOVE . [LYRIX]
YOU GOT ME CUCKOO POTTY BATTY DOTTY
BARMY LOOPY GUGGA FLIPPY
DILLY MOGGY WHACKY BAZARRO
ITS THE WAY YOU SAY YOU LOVE ME IN THE BATHROOM MIRROR
THE MESSAGE YOU LEAVE ME IN MY UNDERWEAR
ITS THE WAY YOU WAKE ME UP
AND I DONT MEAN WITH COFFEE
ITS THE LITTLE THINGS YOU DO THAT TELL ME
WE GOT A LUNI LOVE, THATS WHAT WE GOT
WE GOT CARTOONY LOVE, BABY YOU CRACK ME UP
AND WHEN IM DOWN YOULL BE THE CLOWN
I NEED TO HAVE AROUND
WHEREVER WE GO ITS A TRIP TO THE ZOO
IM LIVING IN A HELIUM BALLOON
THATS GETTING ME HIGH
ON WEIRD WHACKY WONDERFUL YOU
WE GOT A LUNI LOVE, THATS WHAT WE GOT
WE GOT CARTOONY LOVE, BABY YOU CRACK ME UP
YOU GOT ME GIGGLING AWAY
IN THE MIDDLE OF THE NIGHT
JUST THINKING BOUT WHAT YOU DID THE NIGHT BEFORE
YOURE SO TRIPPY YOURE SO FLIPPY
YOURE SO WAY BEYOND REPAIR
YOUR ELEVATOR DONT GO TO THE TOP FLOOR
WE GOT A LUNI LOVE, THATS WHAT WE GOT
WE GOT CARTOONY LOVE, BABY YOU CRACK ME UP
FUNNY FUNNY FUNNY WILL KEEP US YOUNG FOREVER
FUNNY WILL BE THERE TO SAVE THE DAY
FUNNY FUNNY FUNNY YOU DONT HAVE TO TRY TO BE BABY
YOU JUST DO WHAT YOU DO WITH YOUR MESHUGGANAH CABARET
28. Tapping Into The Collective Trashcan
Peter Greenwall 2007 Page 179 www.logicalstupidity.com
28. Tapping Into The
Collective Trashcan
Proactive shmoactive you cant just do it and there are plenty of reasons why you
cant.
Tap into these reasons and youre inside the collective trashcan of rubbish that unites
us all. For example, office gossip, junk mail and everything making you wait.
Whatever it is, its also making everybody else wait, so describe the symptoms of your
pain and youre
SONG 56 WAITING . [LYRIX]
WAITING FOR THE BUS TO COME
OR THE PLANE TO GO
WAITING FOR THE FISH TO BITE
OR THE SNOW TO SNOW
WAITING FOR A YES OR A NO
OR THE PHONE TO RING
WAITING TO HEAR WHAT THEY HAVE TO SAY
WAITING FOR MY SPECIAL SOMEONE
TO JUST POP INTO MY LIFE
IT DOESNT LOOK LIKE ITS GONNA HAPPEN THAT WAY
WAITING FOR MY LIFE TO BEGIN X 3
AND THE NIGHTS TURN INTO DAYS
BACK INTO NIGHTS, JUST ANOTHER PHASE OF MY LIFE
JUST WENT BY IN A FLASH
WHAT WAS THAT? THAT WAS YOUR LIFE, YOURE HALFWAY THERE
ITS DOWNHILL ALL THE WAY TO YOUR ROCKING CHAIR
WHAT WAS THAT?
29. Finding The Niche Within Your Niche
Peter Greenwall 2007 Page 180 www.logicalstupidity.com
29. Finding The Niche
Within Your Niche
You know what youre good at, and you know what makes you money. You dont
need to think outside any boxes if you merge all the boxes you love, to create a new
box just for you.
This is about finding your USP (Unique Sales Point) as well as your UFP: Unique
Failure Point, and then blowing them way out of proportion:
There are issues in defining what you do youre going to use all them:
1) The Label Paradox:
How do you stick a label on what you do when you do so many things?
2) The Paradox of Customer Satisfaction:
They only like what they know, yet theyre drawn to whats new and different.
3) The Paradox of Nonconformity:
JUST LIKE EVERYBODY ELSE I WANNA BE DIFFERENT
BUT EVERYBODY ELSE JUST WANTS TO BE LIKE ME
We all think were all different, but were not:
Sony Like no other
Nationwide Proud to be different
Virgin We turn radio on its head
29. Finding The Niche Within Your Niche
Peter Greenwall 2007 Page 181 www.logicalstupidity.com
But no matter how different you think you are, theres always some kind of label that
covers what you do.
Except for me theres no label for what I do:
SONG 57 YOU WANT A LABEL FOR MY SHOW . [LYRIX]
SO THAT YOU KNOW WHAT YOU'RE IN FOR
SO THAT YOU DON'T HAVE TO GO
BUT A LABEL IS TOO EASY
AND IT STOPS YOU LISTENING TO ME
ITS ABSURD TO USE A WORD FOR WHAT I DO
I AM GENRE DEFYING I'M NOT PART OF ANY SCENE
I SEE NO REASON WHY I SHOULDN'T PLAY THEM ALL
SO PLEASE DON'T PUT ME THROUGH
YOUR PIGEONHOLE VENDING MACHINE
WHEN THE ONLY THING I AM IS COMPLETELY OFF THE WALL
MAYBE ITS POETRY MAYBE ITS PROSE
MAYBE ITS SOME KIND OF MUSIC NOBODY KNOWS
BUT I WILL NOT BE TAKEN PRISONER
BY THE LABEL THAT YOU GIVE MY CONFUSING MIX OF FUSION CABARET
IS IT FUNKY HOUSE HIP HOPRA?
AFRICAN ZULU BHANGRA?
IS IT RAP OR RAVE OR HEAVY METAL REGGAE?
WELL TOMORROW I'M MOVING ON WITH A WHOLE NEW THING
I'M DOING TECHNO TRANCE COUNTRY OVER BIG BAND SWING
BUT YOU WANT A LABEL FOR MY SHOW
29. Finding The Niche Within Your Niche
Peter Greenwall 2007 Page 182 www.logicalstupidity.com
So whats the solution to the label dilemma?
MAKE IT THE SAME BUT DIFFERENT
How?
1. Find your USP.
2. Exaggerate it way out of proportion.
3. Remove one ingredient.
4. Find your UFP: Unique Failure Point then use it.
5. Have it all! Combine everything you love, to create a uniche in the
Meshugganah middle
Too narrow
Too broad
Heres a song for all black
Republican lesbian vegetarian
pot smokers out therelemme
see who you are
All the party people in the
house, let me hear you
say: yeah.
Find the meshugganah middle zone:
Heres one for all the lesbian party people in the house
You can find the meshugganah middle by combining the boxes you love, to create a
new box just for you e.g. if you love pop, rock, reggae and jazz, you dont need to
choose. Heres how you can have it all!
SONG 58 MONEY GO ROUND THE POP MACHINE . [LYRIX]
30. Schmoozing: The Proactive Approach to Getting Lucky
Peter Greenwall 2007 Page 183 www.logicalstupidity.com
30. Schmoozing: The Proactive
Approach to Getting Lucky
or the art of flirting for information
(whichever tagline works best for you)
No matter how amazing your product is, at some point youre going to have to get
connected to the people who can make it happen for you. This is why you need a
crash course in Schmoozing 1a, where well examine the fine lines between:
Having chutzpah, and being a dickhead
Bumlicking, and brown-nosing
Flirting for business, and flirting for romance.
Were also going to examine the two essential types of schmoozing:
1) Impulse Schmoozing:
Used on people who you feel need to be met based on your gut instinct.
2) Target Schmoozing:
For when you know who the right people are to meet and where to meet them.
Method: The STALK & POUNCE and the 3 essential poses you need to learn.
O SPARX 214: USE THE SITUATION, NOT A CHAT-UP LINE
Case studies:
1) At the gym.
2) In the supermarket standing in the Q of Indecision.
3) In the supermarket standing in line at the checkout.
4) In the department store perfume section.
5) Waiting at the carwash.
6) Random street encounter.
HEY THATS A PRETTY LIL PUPPY YOU GOT THERE LADY
WANNA GET A CUP O COFFEE?
NO? OKAY, AT LEAST I SAW YOU SMILING
WHEN YOUR EYES MEET ON A BUSY STREET
OR WAITING FOR THE ELEVATOR
TALK TO THE GIRL COS YOU NEVER KNOW
IF THIS IS YOUR MOMENT IN TIME TO MEET
FLIRTING FOR INFORMATION
If you want to know how you fit into any organization, youre going to have to
understand the complex network of relationships going on above you and below you.
So forget your resume; its not what you know, its not even who. Its knowing whos
doing what to who
30. Schmoozing: The Proactive Approach to Getting Lucky
Peter Greenwall 2007 Page 184 www.logicalstupidity.com
O SPARX 213: FIND OUT WHOS DOING WHAT TO WHO
SONG 59 WHOS DOING WHAT TO WHO . [LYRIX]
THERES ALWAYS A REASON WHY THINGS ARE THE WAY THEY ARE AROUND HERE
AND IF YOU LISTEN TO THE STORIES AT THE BAR
YOULL GET THE PICTURE PRETTY QUICKLY
IF YOU WANNA KNOW WHY SHE GOT THE JOB INSTEAD OF YOU
IF YOU WANNA KNOW WHY THINGS HAPPEN THE WAY THEY DO, FIND OUT
WHOS DOING WHAT TO WHO
NOW ISNT THAT CHERYL OVER THERE ALL OVER PETER
AND SHES ONLY ON HER SECOND MARGARITA
SHES THINKING WHAT DO I HAVE TO DO TO MAKE HIM LOVE ME
OH HONEY FOR A START YOU COULD BE A BOY
THIS LADY REALLY DOESNT HAVE MUCH CLUE AS TO
WHOS DOING WHAT TO WHO
MEET MISS LUCY, SECRETARY
GOSSIP QUEEN AND SO SHE SHOULD BE
COS SHES GOT THE DISH IN THE ZOO
SHES OUR FRIEND COS WE ALL WANNA KNOW
WHOS DOING WHAT TO WHO
JACKIE, BAGGAGE, DIVORCEE
SHES IN FOR A FLING VERY SEXY
SHES ALSO GETTING DRUNK AND JEALOUS IN THE CORNER
I SEE HER DEEP IN CONVERSATION WITH MY LAWYER
MY LOVELY EX WIFE
TRYING TO CONTROL MY SEX LIFE
SHES GOT TO MAKE IT HER BUSINESS TO KNOW
WHOS DOING WHAT TO WHO
FLYING TO THE MEETING
ON THE PLANE YOU MEET SUE SHE SAYS
CALL ME HERES MY NUMBER LOVE TO SEE YA
SO WHAT DO YOU DO? IS THIS CONFUSING?
WHEN YOURE SO HAPPILY MARRIED AND SO IS SUSAN
DONT YOU DARE EVEN THINK ABOUT
WHO MIGHT BE DOING WHAT TO WHO
HOP ON THE MERRY-GO-ROUND
THERES SO MUCH LOVE FOR EVERYBODY
EENI MEENI MINIE MOE
GRAB SOMEBODY THERE YOU GO THERE YOU GO THERE YOU GO
YOUVE GOT TO LOVE IT WHEN IT HAPPENS TO YOU
30. Schmoozing: The Proactive Approach to Getting Lucky
Peter Greenwall 2007 Page 185 www.logicalstupidity.com
Summary of Schmoozing:
SONG 60 SCHMOOZING . [LYRIX]
PARTY OF THE YEAR, A DAZZLING AFFAIR
ANYONE WHOS ANYONE WILL BE THERE
SO YOU DIDNT MAKE THE LIST
DOESNT MEAN YOU HAVE TO MISS
OUT ON ANYTHING
SO HERES WHAT YOU DO
PUT ON YOUR POSING FACE
LOOK LIKE YOU OWN THE PLACE
LOOK THE DOORMAN IN THE EYE AND SAY HELLO
THE MAITRE DE WILL UNDERSTAND
WHEN YOU SAY YOURE WITH THE BAND
WHATEVER, WHO WILL EVER KNOW?
ONCE YOURE IN YOURE IN
NOBODY KNOWS WHO YOU ARE
HEY YOU'RE MISTER COOL
SCHMOOZING BY THE BALDERDASH BOOGALOO
ONCE YOURE IN YOURE IN
NOBODY KNOWS WHO YOU ARE
HEY YOURE MISTER COOL
SCHMOOZING BY THE BAR
WHAT CAN YOU DO FOR ME?
30 (20, 10) SECONDS AND IM MOVING ON SPEAK X 3
ITS NOT WHAT YOU ARE THAT HOLDS YOU BACK
BUT RATHER WHAT YOU THINK YOU HAVENT GOT
KEEP THAT IN MIND, ITS AMAZING WHEN YOU FIND
YOU CAN LOOK THE PART EVEN IF YOURE NOT
BUT BE YOURSELF
AND IF YOU DONT KNOW WHO THAT IS
THEN BE SOMEBODY FASCINATING
WHAT YOU SAY AND WHAT YOU KNOW DONT HAVE TO BE RELATED
WHEN YOU JOIN THE CONVERSATION
YOU DONT KNOW WHAT YOURE SAYING BUT YOU LOOK LIKE YOU DO
AT THE HEY-LOOK-AT-ME-ITS-A-PARTY
JOIN THE WAM-BAM-BAFFALO-JAM TELL-THEM-WHATS-A-HAPPENANG
BALDERDASH BOOGALOO
ONCE YOURE IN YOURE IN
NOBODY KNOWS WHO YOU ARE
HEY YOURE MISTER COOL
SCHMOOZING
WHAT CAN YOU DO FOR ME?
30 (20, 10) SECONDS AND IM MOVING ON SPEAK X 3
31. Hysterical Accuracy - The Art of Making Stuff Up
Peter Greenwall 2007 Page 186 www.logicalstupidity.com
31. Hysterical Accuracy
The Art of Making Stuff Up
OR existential innovation - if it doesnt exist, make it
Now rich in book, movie & product ideas
How others have made a fortune from PIFYAFFING:
Pulling Ideas From Your Asspirations For FINancial Gain.
And how you can do the same.
32. CapitaLIES - On All Of Them
Peter Greenwall 2007 Page 187 www.logicalstupidity.com
32. CapitaLIES On All Of Them
DYSFUNCTIONAL NIGHTMARES = FINANCIAL DREAMS
Youve been criticised and analysed, so all thats left is to CAPITALISE, by going ahead
and making the meshugganah movies of your mind. Change your mind as often as
you like, just voice your confusion along the way, because its all going to change by
tomorrow, thats why
SONG 62 THEME SONG . [LYRIX]
IM GIVING YOU A THEME SONG TO FOLLOW
EVEN THOUGH IT MIGHT BE WRONG TOMORROW
UNCERTAINTY IS ALL THAT WE KNOW
I HAVENT GOT A CLUE WHAT IM TRYING TO TELL YOU
THERES NO REASON FOR MY SONG
COS AT THE END OF THE DAY
THERE ISN'T AN END OF THE DAY
(YOUVE GOT TO COME TO YOUR OWN CONCLUSION)
BUT THERE'S GOTTA BE SOMETHING TO SING
AT THE END OF A SHOW
ISN'T THAT WHAT YOU'RE WONDERING?
SO HERE IT IS
YOUR THEME SONG TO FOLLOW:
GIVING YOU A THEME SONG TO FOLLOW
EVEN THOUGH IT MIGHT BE WRONG TOMORROW
IM JUST KIDDING WITH YOU
THIS IS THE SONG TO TAP YOUR TOE TO
THIS IS THE SONG WERE SINGING:
IT'S A HIT OR A FLOP
OR IT'S OVER THE TOP
OR IT SUCKS AND YOU DON'T KNOW WHY
IS IT HIP IS IT HOT?
YOU DON'T KNOW WHAT YOU GOT
UNTIL YOU THROW IT UP AND WATCH IT FLY
Bibliography, Inspiration & Acknowledgements
Peter Greenwall 2007 Page 188 www.logicalstupidity.com
Bibliography, Inspiration &
Acknowledgements
(too difficult to separate)
Companies cited as examples of innovation
3M post its ITV
Aardman Animation Argos Jaguar because gorgeous is worth it
Aer Lingus Jeep
American Airlines Jewish Film festival UK
Apple John Lewis
Argos Kelloggs
Bank of Scotland Lexus
BBC M&S
Blockbuster MacDonalds
BMW Max Factor
BP Microsoft
Braun Mitsubishi
British Airways MSN messenger
British Gas Nationwide proud to be different
British Government Nike just do it
BT Broadband Oli online clothing
Bud light Orange togetherness campaign
Calvin Klein Oxo
Carlsberg Pixar Animation
Carphone Warehouse Porsche
Channel 4 Redbull
Citroen robot car ads Royal Caribbean Cruise Lines
CNN Shell bendy straw ad
Coke Sky TV
Dominos Sony Ericsson
Dreamworks Sony Playstation
Duracell South African Airlines
Ford SPCA
Gillette Starbucks
GlaxoSmithKline Tetris
Golden Palace Casino Tom Tom Satnav
Google Travelodge
Guinness
good things are worth waiting for
Virgin
Holiday Inn Vodafone make the best of now
Honda the power of dreams Volvo
HSBC the worlds local bank Yahoo
Ikea Youtube
Intel Zurich Bank because change happenz
And quite a few more, but these are just off the top of my head
Bibliography, Inspiration & Acknowledgements
Peter Greenwall 2007 Page 189 www.logicalstupidity.com
TV shows cited
Abbey House
Americas funniest videos
Big Brother
Brothers & Sisters
Curb Your Enthusiasm
Desperate Housewives
Dr. Katz
Dr. Phil
Everybody Loves Raymond
Fear factor
Im a celebrity get me outa here
Jackass
Jerry Springer
Lifestyles of the Rich & Famous
Malcolm in the Middle
MTV
My Name is Earl
Nip Tuck
Opera
Pimp My Ride
Seinfeld
Sex and the City
Simpsons
Skins
The Sarah Silverman Program
Weeds
X-factor
Magazines & Newspapers quoted (all references cited in body of text)
City A.M.
Evening Standard
Heat Magazine
London Lite
Mail on Sunday
Metro
New Scientist
Newsweek
Observer
The Independent
The Sun
The Times
Time Magazine
Bibliography, Inspiration & Acknowledgements
Peter Greenwall 2007 Page 190 www.logicalstupidity.com
BIBLIOGRAPHY
The Internet volume 4, 5, 6 & 7: all references marked by and
Email forwards
The Sky TV Guide
The Argos Catalogue, lingerie section
The free cooking magazine you get from M&S
Instruction manuals for kitchen appliances
Weekly horoscope for Leo, March 24 2005 (I forget which magazine though)
The Torah and The Haggadah
Loads of signs, notices, disclaimers, and labels on bottles & packages
All kinds of magazine articles from New Scientist, all the way down to Heat Magazine
Finger paintings from Rayno Greenwall Cohen, my nephew
The catchy bits of every song and TV ad embedded in my subconscious
The mad postman who talks loudly to everyone, regardless of whether theyre listening or not
Some philosophy from the mens loo in Hampstead Heath
A conversation I overheard at the barber, and then a similar one on the 82 bus, and still later
from a passerby on a cellphone. They were all saying the same thing. Weird, huh?
BT broadband help desk, Scotland branch
Telemarketers very kindly informing me of the latest upgrade deals Bangladesh branch
The birds outside my window singing their dawn chorus good advice but bad timing
My mother bad advice but good timing
George Bush going on about the answer to terrorism
Clinton going on about the answer to Aids (something about abstinence!?) Rich
Homer Simpson going on about mmmmm donuts
Vicky Pollard going on about nothing specific
Richard Branson going on about screw it, lets do it
Nike going on about just do it
Larry David going on about all the yelling in his family, the 40 years of misery, becoming a rich
prick after being a poor shmuck and being able to work with complete freedom since money
and success never concerned him. (Well Im still in the poor shmuck phase and ready to try
being a rich prick)
Ricky Gervais going on about Creationism in Animals
Scott Adams going on about the absurdities of the workplace
Jonathan Shapiro (Zapiro) going on about the weirdness in South Africa
Einstein going on about relativity and quantum mechanics
Newton going on about his 3rd law the one about actions and reactions and opposite forces
Heisenberg going on about uncertainty and that you cant really be sure of anything. But how
did he know that?
David Gest going on about needing some sugar and I dont do dishes
Woody Allen going on about how life is divided into the horrible and the miserable
John Stewart going on about all the contradictions and hypocrisies in American politics
Steve Jobs going on about the importance of loving what you do
Steven Wright going on about depression that its just anger without enthusiasm
Sacha Baron Cohen going on about the dangers of indifference and fighting it through Borat,
Ali G & Bruno
Paul McCartney going on about his memory being almost full
Many of the ideas in this book come from imaginary conversations I had with all of the above.
Bibliography, Inspiration & Acknowledgements
Peter Greenwall 2007 Page 191 www.logicalstupidity.com
There were also real conversations with real friends:
Avi Azulai, Ruth Solomon, Sara-kai Friedgood, Cole Van Dais, Kipley Wentz, Vicki Davis,
David Curtis, Gerald and Daniel Reinders, Candida Fridman and 40 others wholl have
to buy the book to find out how they fit in. (Sorry, but its the only way you guys will
buy the book.)
Cameo appearances by family:
My mother Shirley Kellner, sisters Dr. Linda Greenwall Cohen, Dr. Gillian Brock
and Nicky Greenwall. With extended family cameos featuring: Mark Ledger,
Evon Greenwall, Dr. Henry Cohen, Andrew, Joseph, Edward and Rayno Greenwall
Cohen.
And multiple imagined and real conversations with my favourite comedian
and advisor:
My father, Ryno Greenwall (1935-2002) who always encouraged me to go for it and
who gave joy to all who knew him, mostly by showing us the brighter and funnier side
of life.
O SPARX 217: DRAW UP A CREDIT LIST
Draw up a list of rolling credits for the production known as my life.
By accident, leave out a few people, get their titles & credits wrong and roll them in
the wrong order. Watch the sparks fly! Inspiration from all directions
PROJECT PROGRESS REPORT:
Start date: 31/ 08/04
Project mission: rewrite FLOPSTAR
PROPOSED FINISH DATE: end of 2004
Get hopelessly sidetracked and then:
1
ST
DATE OF COMPLETION: 27/11/06
Pages: 328, Word count: 99875 (Project name: Rehash & Disguise)
2
ND
DATE OF COMPLETION: 23/3/07
Pages: 411, Word count: 120 508 (Project name: Logical Stupidity)
3
RD
DATE OF COMPLETION: 1/6/07
Pages: 607, Word count: 198 348 (17095 more than The 1
st
Testament)
4
TH
DATE OF COMPLETION: 23/9/07
Pages: 735, Word count: 250 297
New project mission: do a scaled down 20% free version
5
TH
DATE OF COMPLETION: 11/10/07
55062 words out of 258053 = 19.5%
Mission completed at 02:05 thats it, I should get some rest, good night.
2007 BY PETER GREENWALL