About BLUE DART

BLUE DART is South Asia's leading integrated air express carrier and premium logistics-
services provider. It has the most extensive domestic network covering over 13,880 locations,
and service more than 220 countries and territories worldwide through its sales alliance with
DHL, the premier global brand name in express distribution services.
BLUEDART`s vision is to establish continuing excellence in delivery capabilities Iocused on the
individual customer. In pursuit oI sustainable leadership in quality services, they have evolved an
inIrastructure unique in the country today.
State-oI-the-art Technology indigenously developed, Ior Track and Trace, MIS, ERP, Customer
Service, Space Control and Reservations are some oI its key Ieatures.
Blue Dart Aviation is a dedicated capacity to support their time-deIinite morning deliveries
through night Ireighter Ilight operations. Warehouses at 14 locations across the country as well
as bonded warehouses at the 6 major metros oI Bangalore, Chennai, Delhi, Mumbai, Kolkata and
Hyderabad make its operations eIIicient. They have ISO 9001 - 2000 countrywide certiIication
by Lloyd's Register Quality Assurance Ior their entire operations, products and services.

Its Competitive Advantage lies in:
lue dart`s vast and unparalleled Domestic Network
Linked by some oI the most advanced communications systems and positioned to oIIer a
consistent, premium, standardized quality oI service.
A spectrum of services to provide customized solutions.
Blue dart is the only express carrier in the country today which oIIers an entire range oI services
that extend Irom a document to a charter-load oI shipments. Its services are relentlessly
monitored to deliver a net service level oI 99.96 (as on February, 2005).
Its Customs and Regulatory expertise
Company had a dedicated team oI specialists who provide the expertise Ior customs as well as
regulatory clearances at all States within the country, to support seamless service to the
customer.
Its Technology
Designed to enhance the reliability oI our operations and process eIIiciency, and add value to the
customer through time and cost savings.
Its Air Network
The only one oI its kind in the country today, that is Iocused on carriage oI packages as its prime
business, rather than as a by-product oI a passenger airline. A dedicated aviation system to
support Blue Dart's services is selI-sustaining, with its own bonded warehouses, ground handling
and maintenance capability.
Its financial credibility
Fitch Ratings India Pvt. Ltd. has assigned the highest "F1 (Ind)" |F one plus (Ind)| rating Ior
their short term debt programme oI Rs. 30 crores. Further, ICRA Ltd. Has also assigned the
highest "A1" (pronounced A one plus) Rating Ior their Commercial Paper Programme oI Rs. 25
crores.
Its People force
Committed, diverse and over 4,000 strong are company`s most valued asset. All company`s
achievements have been possible because they have a team who believes in themselves and their
company, a team with a winning attitude. Blue dart is a learning organization, valuing selI
development, and most oI company`s managers are homegrown.

LOGISTICS IN LUE DART
The InIormation Technology industry is, perhaps, typical oI the changing and escalating logistic
demands oI various industries today, irrespective oI their category as 'old' or 'new' economy. In
the IT industry, the diIIerence between success and Iailure is closely linked to the supply/value
chain integration, oI which there are two distinct processes:

1. The delivery oI goods to the customer in the most reliable transit period (and preIerably the
shortest) possible. 'Reliable' alludes to a certain guaranteed transit time Ior packages to reach
customers or the response that organisations need in the event oI any exceptions.

2. The reverse Ilow oI acknowledged signed delivery records without which, in many cases,
recovery oI bills are virtually impossible. Especially so in the case oI companies placing multi-
location orders that could cover hundreds oI cities. The task Ior the supplier is staggering - plan
logistics Ior deliveries to all these locations, and hope Ior 100 oI the delivery records to be
returned beIore bills can be submitted to the customer. In most IT companies, the role oI
'logistics' or 'IulIillment' is key. With organisations moving towards close to perIect standards
like Six Sigma, interaction with logistics suppliers has taken on a critical role moving up
sometimes to the level oI the CEO oI the organization. Blue Dart Express Limited applied and
Iound solutions to these critical demands much beIore other players could even recognize their
need. Through its exceptional people processes, superior technology, and stress on quality
systems over the last, almost two decades now, Blue Dart was quick to IulIill these needs: The
country's most reliable air and surIace network oIIer a predetermined delivery schedule with
close to 100 accuracy. The IT industry could plan its production with precision and avoid
expensive inventory build-up. Blue Dart oIIers the country's most comprehensive
communications technology. Much beIore the internet was prevalent; Blue Dart customers could
dial into the network through Power Dart 2000 and track their packages. As an added option,
Fax dart could Iax a copy oI the delivery record the minute the Blue Dart system was updated.
The country's only express airline with a Ileet oI three Boeing 737s ensured that packages were
Ilown to their destinations overnight. Another tremendous advantage was that the individual size
oI packages that could be carried multiplied maniIold. Retrieval oI signed delivery records posed
the industry's most intriguing problem. Blue Dart was quick to understand this requirement and
put in place a 100 retrieval system. Blue Dart not only handles large volumes and oversize
packages overnight - it also provides the industry with status oI their shipments and retrieves
such records as are necessary Ior billing. The entire cycle has been considerably shortened,
enabling the industry to achieve healthy bottomline.
The logistics software solution of LUE Dart:

Vendor Solution Features
BLUE
DART
SENTOR (Status Entry
OIIline Ior Regional
Service Participants).
Application program oIIered to blue dart oIIices and
its channel partners in remote areas via the internet.
Users receive detailed inIormation on inbound
packages Ior delivery. Upon delivery, prooI oI
delivery details are entered oIIlineand updated on
blue dart`s web server within three hours. The earlier
time lag was 24 to 48 hours.
Regional Priority: Documents (RPDX)
The most dependable and secure delivery Ior non-dutiable, critical and important shipments such
as legal documents and tenders. The Blue Dart Envelope provides secure and attractive
packaging Ior your documents, brochures and reports up to 500gms.
Regional Priority: Non-Documents (RPDT)
Fast reliable and saIe door deliveries Ior samples and non-commerical shipments. It is currently
available between India and Nepal only.
DiIIerent types oI regional services: -

DOMESTIC PRIORITY
The Iastest, most reliable, door-to-door delivery service within India and to Bangladesh,
Nepal and Bhutan Ior documents and small shipments under 32kgs per package. The special
beneIits oI this service are:
Delivery to over 13,700 locations in India
Free pick-up Irom your location
Real-time Tracking
Regulatory Clearances
Free Computerized ProoI oI Delivery
DART APEX
Dart Apex is a door-to-door delivery service within India Ior shipments weighing 10kgs. and
above. It is the Iastest, most eIIicient delivery solution Ior commercial shipments that are time-
bound and are required to undergo regulatory clearances, or require special handling.
Dart Apex oIIers an economical option oI an Airport-to-Door service Irom the major airports oI
Chennai, Bangalore, Mumbai, Delhi, Kolkata and Hyderabad to all the Dart Apex locations
serviced. A customer may book space Ior their shipments through company`s Customer Service
and deliver customer shipments to Blue Dart Aviation OIIice at the related airport. Dart Apex
also oIIers a Iurther economical option oI a Door-to-Airport service. A customer may book their
shipments at any oI company`s locations serviced Ior this product to any oI the major airports.
Consignee would be required to collect the shipment Irom the Blue Dart Aviation oIIice at the
concerned airport.
Dart Apex offers the following benefits:
Wide Market Reach
Single-window Clearance
Real-time InIormation
Time-DeIinite Delivery
Free ProoI oI Delivery on Demand
Speed
Flexibility
Economical
DART SURFACELINE
Dart SurIaceline is an economical, door-to-door, ground distribution service within India Ior
shipments weighing 10 kgs and above. It oIIers a cost-eIIective logistics option Ior your less
time-sensitive shipments, with the Iollowing value-added beneIits:
Time-bound Delivery
Track your Shipment
Regulatory Clearances
Pick-up Convenience
Secure Shipments
Economical TariII
SMART OX
Smart Box is a convenient, economic, packaging unit priced to include a door-to-door delivery
service within India. The units come in 2 sizes, 10kgs and 25 kgs, and are designed to
accommodate a variety oI products. The special beneIits oI using Smart Box are:
A wide market reach
Speedy Delivery
Free pick-up
Real-time Tracking
Regulatory Clearances
ProoI oI Delivery
Trouble Free Service



INTERNATIONAL SERVICE
International services oI Blue dart are taken over DHL EXPRESS in 2002. Blue Dart Express
Limited, through its International Sales alliance with DHL, the premier global brand name in
express distribution services, oIIers DHL Document Express (DOX), DHL Worldwide Package
Express (WPX) and the Jumbo Box (Jumbo Box - 25 kgs. and Jumbo Junior - 10 kgs.), a one-
stop shipping process Ior reliable, timedeIinite, door to door delivery oI international documents
and packages. The service oIIers access to 220 countries and territories worldwide and the
extensive, quality network oI Blue Dart and DHL. The special beneIits oI the International
Services are:
1) A Convenient Solution Ior Urgent, International Documents & Shipments.
2) Documents and packages will be picked-up Irom location, cleared through customs and
delivered to consignee.
3) Customs Clearance Expertise Specialists conversant with customs Iormalities in India as well
as in 228 countries worldwide, and pre-clearance Ior shipments in transit available Ior most
destinations, ensure eIIicient delivery.
4) Real-time Tracking.
5) A Cost-eIIective Option.
6) Packaging

AIRPORT TO AIRPORT
The airport-to-airport service is an air Ireight service available on the Ilights operated by Blue
Dart Aviation between the airports oI Kolkata, Delhi, Mumbai, Bangalore, Chennai and
Hyderabad. The advantages oI an airport-to-airport service are:
Cooling-Period
All the Blue Dart Aviation warehouses are equipped with X-ray machines, which eliminate the
necessity oI the mandatory 24 hour cooling-period required Ior security reasons Ior all air Ireight
transported within India.
Late Night Cut-off & Early Morning Deliveries
With Blue Dart Aviation's night operations, shipments manuIactured during the day can connect
the night Ilights and be delivered at destination the next morning.

Capacity
Blue Dart Aviation is the only cargo operator with scheduled B737-200 Ireighter services within
India and can oIIer a larger capacity than other domestic airline.
CHARTERS
Blue Dart Aviation operates the only Boeing 737 Ireighters in India. The Ireighters have an 8-
pallet conIiguration, and operations are supported by an in-house ground-handling and
maintenance capability, as well as bonded warehouses at all the on-line stations, and company
owned cargo handling assets. With qualiIied, proIessionally-trained personnel, Blue Dart
Aviation is positioned to oIIer the most superior quality oI service in the country today. Charters
are operated on an ad-hoc basis. Normally, charters have been used where timely delivery oI
sensitive equipment or large loads is required. In the past, Blue Dart Aviation has operated
charters Ior carriage oI TV Equipment Ior the Miss World Contest, high-value TV and
Broadcasting equipment Ior Cricket Matches around the country, perishable Aquaculture,
Computer peripherals and Electronics, Emergency Equipment and large inventory Ior JIT plants.
INTERLINE
Blue Dart Aviation operates the only Boeing 737 Ireighters in India. The Ireighters have an 8-
pallet conIiguration, and operations are supported by an in-house ground-handling and
maintenance capability, as well as bonded warehouses at all the online stations, and company-
owned cargo handling assets. With qualiIied, proIessionallytrained personnel, Blue Dart
Aviation is positioned to oIIer the most superior quality oI service in the country today.
The bonded warehouses with customs personnel Iacilitate eIIicient transshipment oI cargo within
India. This Iacility has enabled distribution oI imports within the country and has provided
exports access to and Irom the gateways oI international airlines. This provides international
airlines with a cost-eIIective option to restrict their on-line stations within India, and enhance
their marketing possibilities at oII-line locations by utilizing the distribution capabilities oI Blue
Dart Aviation. Currently, Blue Dart has interline agreements signed with 23 international airlines
- Air Canada, Air France, Air India, Air Mauritius, Alitalia, Asiana, British Airways, Cargolux,
Cathay PaciIic, China Airlines, Cross Air, Das Air, El Al Israel Airlines, Emirates Sky Cargo,
KLM Royal Dutch Airlines, Kuwait Airways, Polar Air, Saudi Arabian Airlines, Singapore
Airlines, Sri Lankan Airlines, Swiss Air, South AIrican Airways, and Qatar Airways.

VALUE ADDED SERVICES
Value added services on the rise. Blue Dart has started providing value-added services like
'logistics management, supply chain management and warehousing Iacilities to its clients. Going
Iorward demand Ior such services Irom corporates is likely to grow at a Iast clip. This is because
by outsourcing such services to third party service providers they would be able to cut down on
costs and improve their eIIiciency levels. For the courier companies such services would be part
oI the overall value proposition they would be oIIering their clients apart Irom the normal pick
up and delivery. Such services have the potential Ior enhancing the margins oI courier companies
like Blue Dart. We believe that Blue Dart is best equipped to capitalize on the growing
opportunities in the emerging areas oI warehousing and supply chain management.

PROCESS OF TRANSPORTATION IN LUE DART









GATI
It is the only cargo management organization in India to make an eIIective use oI multi-modal
connectivity, employing all Iour modes oI transport- Road, Air, Rail& Sea. It has Iive rail transit
centres , nine air transit centres and twenty one surIace transit centres across the countries which
together covera vast web oI 3.30 lakh kilometers daily with a Ileet oI nearly 2000 surIace
vehicles. This is supported by a deep and wide network that has enabled access to the remotest
corners oI the country.
The Company operates in two segments: express distribution and supply chain, which covers
integrated cargo services-road, and rail and air transportation, and coast-to-coast (shipping),
which covers sea transportation. Its services include distribution and logistics solutions.
Distribution solutions include Gati SurIace Express, Gati Air Express, Gati Coast to Coast, AI
Gati and Gati Desk to Desk Cargo. Logistics solutions include warehousing and supply chain
management. As oI March 31, 2010, it had Iive rail transit centers, nine air transit centers and 21
surIace transit centers across worldwide. In our complete report available Ior purchase the
company is compared to: Gateway Distriparks Limited, Container Corp oI India Limited and
Arshiya International Limited.

DISTRIUTION SOLUTION GATI EXPRESS OFFERS
On time departure oI vehicles irrespective oI capacity utilization.
Assured date oI delivery.
Door pick up and door delivery absolutely hassle Iree.
Weather prooI containerized vehicles Ior saIe movement.
One time lock Ior tamper prooI transit.
Online track and trace Iacility to trace your cargo.
Physical prooI oI delivery option.
e-billing and e-POD

GATI COAST TO COAST
It covers:
East coast oI India and Ports in Andaman sea, Bay oI Bengal and Malacca Straits.
Columbo Tuticorin bi-weekly service.



ASSl6tHFtT
Sales and distribution strategy oI BLUE DART
and GATI
Submitted to: ProI. Ritika Gauba Submitted by: Archana Jaiswal(1626)
Manoj Kumar
Pankaj Dhoot(1684)
Sandeep Sharma(332)
Saurabh Singh(1725)
Tanushree Banerji(1733)
Sachin Mehta(1708)



Next Day efore noon delivery locations:
DELHI
NOIDA
GURGAON
FARIDABAD
MUMBAI
AHMEDABAD
NAVI MUMBAI
HYDERABAD
BANGALORE
CHENNAI
KOLKATA
Next day delivery Locations:
GHAZIABAD
LUCKNOW
CHANDIGARH
AGRA
JAMMU
SRINAGAR
GOA
PUNE NASIK
VAPI
BARODA
COIMBATTORE
COCHIN
TRIVENDRAM
MADURAI PONDICHERRY
MYSORE
TIRUPUR
HOSUR
GUWAHATI
BUBANESHWAR
PATNA SILIGURI
INDORE
BHOPAL
NAGPUR
RAIPUR
JAIPUR
ith Gati, customers are assured of :
Reserved space in 34 designated air movement sectors 24X7 service counters at major air transit
centres Multi - modal connectivity Ior easy and quick transit at non - airport locations Flexi -
pricing options based on urgency and load Iactor Door pick up and door delivery Online track
and trace Expertise in handling high value / perishable goods.
GATI SHIPS
Gati Ships is Gati's shipping division. Set up way back in 1986, the Gati Ships vision was to
become the preIerred service provider Ior all sea bound cargo in the Bay oI Bengal, Andaman
Islands and Malacca Straits. In the two decades oI its existence, Gati Ships has Iollowed this
vision with diligence and determination and has emerged as a complete solutions provider.
Gati Ships offers its customers:
IIII Sturdy and safe cellular container vessels
MV GATI-1
MV GATI Zipp
MV GATI Prestige
MV GATI Majestic
MV GATI Pride
IIII Regular liner services between
East Coast oI India and Ports in Andaman sea, Bay oI Bengal and Malacca Straits Indian ports
and Ports in Andaman sea, Bay oI Bengal and Malacca Straits Colombo - Tuticorin Bi-weekly
service
IIII Multimodal connectivity to all parts of India




VALUE ADDED SERVICES

Gati's bouquet oI value added services are designed to take care oI your business needs
FOD (Freight-on-delivery): Option oI paying at the time oI delivery. COD (Cash-on-delivery):
Collection oI cash against delivery Irom your customer and remitting it to you online through e-
banking. DOD (DraIt/Cheque-on-delivery): Collection oI draIt/cheque on your behalI at the time
oI delivery. Inbound Rate Agreement: Ensures hassle-Iree, convenient supplies
Irom your vendors. Also gives you the advantage oI dealing with one company at agreed rates.
Documentation Assistance: InIormation on Iorms, permits, legal/statutory requirements
including clearance oI check posts. Holiday & Sunday Pick-up/Delivery: At Gati, we are
sensitive to your urgent delivery commitments which is why we provide the option Ior pick-up
and deliveries on Sundays/holidays. Octroi Clearing Facility: Octroi clearance on behalI oI
customers.
Tamper-prooI packing: Special bags Ior saIe handling oI high value cargo Fragile goods
packaging: Gati oIIers packaging solutions Ior Iragile goods like marble statues and glassware.

Its values
O Elegant customisation
O Sensitive streamlining
O Domino discipline
O Ahead in reach