(This is a blueprint as to how I and my group members are planning to move forward with our idea of WASHING MACHINE

WASTE WATER FLUSH)

BUSINESS PLAN OF A NEW PRODUCT

NAME: WASHING MACHINE WASTEWATER FLUSH 1. EXECUTIVE SUMMARY: A) MISSIONTo reuse waste water of washing machine in the use of flush of toilets in economical way so that water conservation and employment generation increases in our nation and thereby generating profit in the long run.

B) BUSINESS MODELFor our product and services which we are planning to provide to end customers, for this we apply Cutting out the Middleman model. This model is also called as disintermediation. It is the removal of intermediaries in a supply chain: "cutting out the middleman". Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. This model will help us in making our business positioned in the minds of customer with a feeling of transparency and societal benefit.

C) USP OF OUR PRODUCTIn todays urban cities, almost every home has washing machine. 50-60 litres of water in every wash get wasted. If we create a model (a pump which takes out dirty water from every washing machine and is passed through motor which purify it. Later it is joined with flush of public toilets, government office toilets, and household toilets.)

Benefits of the product and service Easy to use

Applicable throughout the country Eco-friendly Cheaper to install Societal marketing Profit generation as well

D) STRATEGYThe steps needed to make our new idea successful are as follows: a) We will firstly make pumps (product) suited for washing machine. b) We need to take franchise with 1 or 2 washing machine companies like whirlpool, LG. c) We will fit the product which will pump out the waste water. d) The pump has to be attached with the motor which purifies the wastewater.

e) This motor is then to be fitted or linked up with the public toilets, corporate toilets as flush.
f) So, finally our business is indulged into providing service of re-using wastewater of washing machine into flush.

E) SWOT ANALYSISStrength:
Country wide applicable Eco-friendly Economical

Weakness:
New concept Time-consuming Target market is wide

Opportunity:
Can get franchise from MNCs International tie-up if possible

Threats:
New entrants may come up with same product Socio-cultural factor is also a threat for those household who deny linking up their toilet flush with washing machine.

2. PRODUCT AND SERVICES: A) DETAIL OF PRODUCTIn todays urban cities, almost every home has washing machine. 50-60 litres of water in every wash get wasted. If we create a model (a pump which takes out dirty water from every washing machine and is passed through motor which purify it. Later it is joined with flush of public toilets, government office toilets, and household toilets.)

B) SOURCES OF HANDLING YOUR INVENTORYDetermining Storage Requirements-Selecting a Suitable Location

There are a range of factors to consider when deciding on the location of a new warehouse facility and these may vary depending on whether you are selecting a location for a temporary building or selecting from one of a number of existing buildings. These may include: proximity to ports of entry and beneficiaries existing buildings security

the context site condition access services land size available purpose of warehouse previous use of the facility floor weight access to labor

Warehouse Selection
Factors to consider: nature and characteristics of goods to be stored; nature of handling equipment available; duration of storage needed i.e. short term or long term; the need for other activities, e.g. repackaging, labeling, kitting, etc; access and parking for vehicles; number of loading docks required; and Secure compound.

Warehouse Preparation Planning Space layout The areas that should be planned are both the general storage areas and the areas for goods receipt, consignment picking and goods dispatch. It is also desirable that space should be set aside for the following activities: equipment maintenance and parking; charging of equipment batteries such as pallet trucks; refueling of trucks; an area for garbage disposal e.g. empty packaging; a quarantine area for keeping rejected goods, goods to be sent back or destroyed; an employee rest area; washroom; and An administration office.

Planning It is worth keeping these requirements in mind during the planning of the main operating areas. Planning consideration needs to be given to the following: allocate space for each type of product and locating number;

Allow sufficient space for easy access to the stacks for inspecting, loading and unloading. Stacks should be one meter from the walls and another meter between stacks; sizing the goods receipt and dispatch area; allow space for storage of cleaning materials and supplies; allocate areas for damaged items by consignment number; allow sufficient space to repackage damaged items and place it in separate stacks; Sufficient free space is needed to operate a warehouse effectively. When planning the size of a warehouse consider: o planning on having about 70-80% utilization of available space, whilst considering: o throughput rate o Handling characteristics of items, etc.

Special storage needs Some relief items require special attention in terms of the type and security of the storage area. For example: With combustible items, such as alcohol and ether, specific attention is required when storing and handling. Inventory management techniques need to be implemented to prevent wasteful surpluses and to ensure proper stock rotation to avoid costly losses due to expired goods. Procedures for controlling, preserving and releasing medical supplies and drugs should be established in consultation with the medical experts.

3. ADMINISTRATIVE PLAN: a) Intellectual propertyIntellectual property rights are a legal concept that confers rights to owners and creators of the work, for their intellectual creativity. Such rights can be granted for areas related to literature, music, invention etc, which are used in the business practices. In general, the intellectual property law offers exclusionary rights to the creator or inventor against any misappropriation or use of work without his/her prior knowledge.
Types of Intellectual Property Rights Intellectual Property Rights signifies to the bundle of exclusionary rights which can be further categorized into the following heads-

Copyright

Copyright, one of the forms of intellectual property right, offers exclusive rights for protecting the authorship of original & creative work like dramatic, musical and literary in nature. Symbolized as "",
Patent

A patent is termed as the exclusionary rights given by the government or the authorized authority to its inventor for a particular duration of time, in respect of his invention.
Trademark

The trademark or trade mark, symbolized as the and , is the distinctive sign or indication which is used for signifying some kind of goods or/and services
Trade Secrets

Trade secret points towards a formula, pattern, any instrument, design which is kept confidential and through which any business or trade can edge over its rival and can enjoy economic gain.
Intellectual Property Rights in India

It consists of The Patents(Amendment) Act, 1999 which was passed on 10th March, 1999 in the Indian Parliament for amending the Patents Act of 1970 which in turns facilitate to establish the mail box system for filing patents and accords with the exclusive marketing rights for the time period of 5 years. The Trade Marks Bill, 1999 was passed in the India parliament during the winter session for replacing the Trade and Merchandise Marks Act, 1958. It was passed on 23rd December, 1999. The Copyright (Amendment) Act, 1999 was passed by both upper house and lower house of the Indian parliament and was later on signed by the Indian president on 30th December, 1999. The sui generis legislation was approved by both houses of the Indian parliament on 23rd December, 1999 and was named as the Geographical Indications of Goods (Registration & Protection) Bill, 1999. The Industrial Designs Bill, 1999 was passed in the Upper House of the Indian parliament for replacing the Designs Act, 1911. The Patents (Second Amendment) Bill, 1999 was introduced in the upper house of the parliament for further amending the Patents Act 1970 and making it compliance with the TRIPS.

b) projected or current locationWe have planned to initiate the business from Mumbai. Later in 2 years of time, opening up the branch in 2 more states- Patna and Delhi. c) cost associated with location-

Every location requires minimum of 2 acres of land. so, minimum of 2 lakhs of investment has to be done for per city. d) all legal agreementsName of legal agreement required to start up a business are:
Affidavit Acknowledgement of Receipt of Goods Addendum on Payments Addendum to Lease Agreement Addendum to Rent Agreement Application for Reservation of Corporate Name Articles of Incorporation Assignment of Accounts Receivable (With Non-Recourse) Assignment of Accounts Receivable (With Recourse)

Assignment of Contract Assignment of Contract for Purchase of Real Estate Assignment of Contract to Sell Land Assignment of Copyright Assignment of Copyrights Assignment of Literary Property Assignment of Money Due Assignment of Mortgage Assignment of Option to Purchase Real Estate Assignment of Real Estate Purchase and Sale Agreement

e) List of people in the business15 labors 2 financial advisors 4 marketing managers 1 bookkeeping clerk 1 chairperson f) Their roles in business / salary / no. of hours they work-

15 labors-------------------rs. 2000 p.m. per person-------8hrs Collection of wastewater from different locations Cleaning of office
2 financial advisors-------------rs. 3500 p.m.------------8hrs

Analyzing investment portfolio Projecting the good prospect, location for future investment. Negotiation with franchise or different washing machine manufacturer like LG

4 marketing managers----------------rs. 4000 p.m.--------8hrs

Promotion of this new business Targeting customers Pamphlet designing to attract customers Dealing with Washing machine manufacturer like LG

1 chairperson----------------rs. 10000 p.m-------------6hrs

Looking after whole management Policy making Strategic decision-making

4. ACCOUNTS AND LEGAL: a) system for daily accountingJournal and ledger for daily records Profit and loss account Balance sheet at the end of year

b) name of the person for accounts record1 financial manager, name: Mr. snehil kumar

c) power of attorneyA power of attorney (POA) or letter of attorney is a written authorization to represent or act on another's behalf in private affairs, business, or some other legal matter. The person authorizing the other to act is the principal, grantor, or donor (of the power), and the one authorized to act is the agent, donee, or attorney.

5. INSURANCE: a) kinds of insurance- Liability insurance 6. MARKETING PLAN:

a) Target market- public toilets, government office toilets, and household toilets flush

b) Competitors- maha nagar palika who supply water into public toilets. We need to take contract
under privatized terms.

c) Market trends- A market trend is a putative tendency of a financial market to move in a particular
direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary lasting short times. Traders identify market trends using technical analysis, a framework which characterizes market trends as a predictable price tendencies within the market when price reaches support and resistance levels, varying over time.

c) Method of sales and distributionMaking customer aware of new feature in washing machine which not only washes clothes but also can be used in toilets as flush. Thus, making double performance. Advertisement on T.V. Pamphlet and hoardings Demonstration to households

d) Packaging, Pricing and BrandingPackaging of the pump and motor--- all industrial product details on packet, how to use. As our business is mainly concerned in providing service of re-using waste water into flush, it is intangible. Hence, packaging doesnt come into play. Pricing of the pump and motor-----Rs. 2500 onwards Pricing of the service----------------Rs. 5000 onwards depending upon the no. of contracts Branding will be done by ANNA HAZARE.he is firm in his views, hence it reflects that our product and service is as solid and worthy as he is. e) Sales strategy-

In the initial stage, few contracts will help us to establish our image in the market. Providing few schemes or offers will attract households to adopt our service.

f) AD strategyAdvertisement has to be focused on the benefit of service and not on the feature of product.

g) Public RelationPublic Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics. Increasingly, companies are utilizing interactive social media outlets, such as Blogs and Social media (Twitter, Face book, Linked In, foursquare (social network), etc.) as tools in their public relations campaigns. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and receive immediate feedback from their various stakeholders and public. Furthermore companies can join discussions with multiple user identities to create a positive image of the company (e.g. quantity of positive statements from different users). h) customer serviceThis is very important for our business. We need to constantly overview customer feedback, problems, and requests. Door to door service has to be given to demonstrate the functioning and usage of waste water flush.

7. FINANCIAL DOCUMENTS: a) loan fund statementThis is a very important document for any business as it helps to know the loan i.e. liabilities of a business. Moreover, we are taking loan from STATE BANK OF INDIA at interest rate of 7.5% which is helping us to generate capital. My friends and relatives are also contributing towards capital. b) income projectionThis helps to analyze the amount of profit generated.

8. OUR OWN WEBSITE

It will be made soon. work in progress!! This is a blueprint as to how I and my group members are planning to move forward with our idea of WASHING MACHINE WASTE WATER FLUSH HOPE U LIKE IT. Monica Sinha Roll no. 01022