An Interaction with Business World

Summer Internship Program Manual PGDM/PGDRM/PGDFS/PGDIB 2010-12

Summer Internship Program Manual

IILM-Graduate School of Management

16, Knowledge Park-II, Greater Noida 201306 Email: placements@igsm.in

SUMMER INTERNSHIP PROJECT PGDM/RM/IB/FS BATCH 2010-12

COURSE OVERVIEW: Summer internship project (SIP), is an integral part of the academic curriculum of PGDM Program. For the successful completion of the PGDM Program, the students are required to complete the SIP. After completion of the 1st year of the programme, i.e., after the 4th Trimester and before the commencement of the second year of the programme, the students are required to work with an organization for hands on experience. The duration of the SIP is six to eight weeks. Summer Internship Project is vital in enhancing students' education and preparing them towards professional career. The internship program has been designed to challenge them to productively combine field experience with what they are learning in the classroom while pursuing their Post Graduate Program. The overall objective of project work is to experience the way in which organizations function is given environment. Experience has two dimensions. I. Understanding the Organization: (a) Understand the industry in which the organizations operate. (b) The business model of the organization (c) Understand particular functional area such as Marketing, Finance, HR, etc. II. Research Experience: (a) Apply knowledge of research methodology to analyze the problems or issues faced by organizations (b) Understand how various principles learnt during one year of course work is applied in the real time business world. (c) Learn the changes that are taking place in the business world.

LEARNING OUTCOMES: At the end of the course students will be able to: Gain insights about the spectrum of career opportunities in the current Industrial Scenario Understand the educational needs and responsibilities of practicing professionals in the areas Make better decisions about future course work and the direction they wish to pursue in their of their interest. careers.

Apply classroom knowledge to actual work situations, thereby gaining a clear

understanding of academic concepts and thereby, hone skills that will serve in the future. BOOKS AND REFERENCES: Research Methodology Methods and Techniques by C.R. Kothari ASSESSMENT CRITERIA: SIP FINAL GRADING (out of 200 marks) TO BE DONE ON THE BASIS OF: 1. 2. 3. Mentor Mentee Constant Interaction (90 marks) Final project Submission including Viva & Presentation (70 marks) Feedback forms submitted by industry mentors (40 marks)

Stage

Percentage of Marks marks (total 200 2 allocated credits) 90

Evaluated by

Interim Evaluation 45% Final Project Submission (including viva and presentation) Industry Mentor Feedback 35%

Faculty Mentor

70 (30 for project + Faculty Mentor 40 for & viva & presentation) Panel

20%

40

Placements & Industry Mentor

Interim Evaluation- 90 marks The total marks out of 90 will be allotted on the basis of : High commitment to learning showcased by the intern Preparation of industry/company profile as soon as possible after commencement of the Reports constraints if any, to the Faculty Mentor without delay Weekly

Summer Internship and submitting the same to the Faculty Mentor

progress monitoring by the Faculty Mentor

The Interim evaluation will consist of two components, namely Mentor-Mentee Interaction and Progress Reports. Both the components will comprise of 45 marks each. 1) Mentor-Mentee Interaction - The mentee must regularly interact with the mentor during 6/8 weeks of summer internship atleast once in a week by email/phone/ face-to-face meeting. 2) Progress Reports - Minimum 3 progress reports should be submitted to the faculty mentor as each report will account for 15 marks. The schedule of the reports will be: Report No. 1 2 3 5 7
th th

Submitted By 3rd Week Week Week

Content Problem Statement Objective and Literature Review Research Question/ Application of principles learnt to real life situations

Student may discuss with the mentor the background of the company, its customers and the competitors. He/She will study the annual reports of the company for the past couple of years, understand the policies of the company, study the macro-environment in which the industry is operating and prepares a SWOT analysis. Faculty mentors will guide/facilitate Student Interns in achieving the targets/tasks as assigned by the Summer Internship Company and tracking their performance on a weekly basis.

Final Project Submission (70 marks); It will also include the presentation given by the mentee and the viva taken by the mentor The grading will be done by the panel on the basis of: o o o o o o Research work& design presented in the project Designing & analysis of questionnaires The data collected Tabulation of data Application of statistical/managerial tools for analysis of data Inference Drawn

The format for project report would be: Cover page (Format of cover page is in annexure)

 Certificate of summer internship Acknowledgement Contents Executive summary Company analysis (company profile + SWOT analysis) Working methodology (research/study/field job) Analysis (charts, diagrams if required) Recommendations/suggestions Limitations of the project Learning References The report should be of 8,000-10,000 words with graphs and charts. A student needs to submit the project report in the following manner: 1 hard copy for company 1 hard copy for college (to be returned to student after the final presentation, for future reference) 1 CD to be kept as record in college (to be submitted to placements office)

The soft copy and the hard copy are to be submitted in the Placements Office on the 1st day of College after the Summer Internship. The report should be typewritten or printed on plain, white, A4 size paper. Normally printing should be on one side of the page only but where good quality paper is used, printing on both sides is acceptable. Use black print. In all circumstances the text must be legible. A left-hand margin of approximately 3-3.5 cm allows adequate space for binding. The top margin of the first page and of the first page of each succeeding chapter/Section should be 4 cms. Other top margins, the right side and bottom margins should be a minimum of 2.5 cm in size. If printing on both sides is intended, a right hand margin of approx 3-3.5 cm on even page numbers would be needed to allow space for binding. The text material should be typed with one and a half spacing between the lines. Twelve point font size is to be used in Times New Roman fonts.

Beginning with the first page of Chapter 1/Section 1, pages are to be numbered consecutively in Arabic numerals. Small Roman numerals should be used for all preceding pages, with the exception of the title page which is unnumbered. Allow yourself adequate time to go through the manuscript word by word, line by line and page by page, ensuring that all typographical and other errors are removed. Examiners are going to check references and quotations to see whether they are accurate. Some examiners can be extremely searching, so be warned. Check these things before your original copy is duplicated. Attachments such as data sheet, graphs or photographs should either be securely attached to the body of the project or submitted separately in a strong enclosure. Bound copies of project may be submitted in either hard-bound or soft-bound. Documents which are bound securely by being spiraled on their spine are also accepted. When you are satisfied that all the necessary revision has been completed and the project report is ready for submission, you should sign a declaration that the work is original and it is ready for examination. The declaration needs to be a part of your project submission.

While compilation of the report, the student should follow the structure as under: Report will have following three parts: Prefatory Part o o o o Certificate of Training from the Company Acknowledgement Executive Summary/Preface Table of Contents

Company Study o Industry Study o Organization Structure : Company history; ownership patterns; Divisions, number of People; Department etc. o Financial Profile of Company Products & Services Competitors o Any other relevant information Project o Introduction o Statement of Problem o Objectives o Methodology : Problem Definition, Research Design & Plan (Data Sources & Instruments)

o o o o

Results / Findings & Analysis Conclusion & Recommendation Appendix References.

Feedback forms submitted by industry mentors (40 Marks) On the basis of the feedback given by the industry mentors at the end of the SIP Tenure, students will be graded out of 40 marks Outstanding 40 marks Very Good 35 marks Good 30 Marks Average 20 Marks Poor 10 Marks The Industry Mentor may judge the student ono Completion of the project o Field Work o Quality : Depth, Content & Analytical Ability o Presentation Clarity, preciseness & Communication o Implementation o Initiative & Drive o Logical / Analytical Ability o Communication Skills o Application & Knowledge Base o Punctuality & Sincerity o Originality o Interpersonal Relations & Teamwork

FORMAT OF THE SUMMER TRAINING REPORT: THE REPORT SHOULD ESSENTIALLY HAVE A COVER PAGE IN THE FOLLOWING FORMAT: SUMMER TRAINING REPORT on PROJECT TITLE NAME OF THE COMPANY

Submitted in partial fulfillment of the requirements of Post Graduate Programme by Name of the Student Batch Roll No. IILM Graduate School of Management Greater Noida

DECLARATION FORM I hereby declare that the Project work entitled___________________________ _____________________________________________(write the title in Block Letters) submitted by me for the Summer Internship during the Post Graduate Diploma in Management Program to Institute for Integrated Learning in Management, Greater Noida is my own original work and has not been submitted earlier either to IILM GSM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.

Place : Date : Signature of Student

Name of Student Address

: _____________________________ : _____________________________ ______________________________

________________________________

SUMMER INTERNSHIP 2011 Initial Report (To be submitted by the summer interns to their Faculty Mentors) Enrollment No.

Name of the Student Address Name of the Faculty Mentor Name of the Company Address of the Company Name of the Company Mentor Designation of the Company Mentor Contact Details of Company Mentor Phone (Off) Reporting Date Mobile Email ID Current Status of the Training a) What is going right? b) What is going wrong?

Date:

Signature of the Student

SUMMER INTERNSHIP 2011 INTERIM EVALUATION REPORT (To be submitted by the student intern to the faculty mentor) Name of the Student: Name of the Company: Location: Name of Faculty Mentor: Name of Company Mentor: Enrollment No.

Progress of the training:

Description of tasks:

Learning from experience:

Achievements:

Date:

SUMMER INTERNSHIP 2011 FINAL EVALUATION PROJECT REPORT Enrolment No.: Name of Student: Name of the Company: Name of Faculty Mentor: Name of Company Mentor: Sl. No. 1. Description Project completion: Initial project specifications; planning efficiency; meeting deadlines; variance with respect to the project report. Quality of Report Structure: Adequate report writing; formatting; conformity to guidelines; contours of project; proper spelling, grammar, appropriate language. Content: Description of project; accuracy of facts; relevance; research undertaken; approach; data collection; analysis, technical details; objectives achieved; illustrations. Choice of tools and techniques. Competence: Approach to the project; overcoming complications; management and organization; reliability and punctuality; individual contribution to the project; identifying and valuing learning outcomes; developing strategies to meet the contingencies. Achievements/Recommendations: Objectivity of recommendations; logical conclusion; practical implications of the findings. Max Marks 10 Marks Awarded Location:

2.

10

3. 4.

20 20

5.

20

6.

10

7.

Reading/Referencing of literature (Book & Web based): Details of resources; cross reference to other research studies/Project Works; acknowledgement of citations. TOTAL

10 100

Date: Name: Designation: Signature

SUMMER INTERNSHIP 2011 FINAL EVALUATION - PRESENTATION Enrolment No.: Name of Student: Name of the Company: Name of Faculty Mentor: Name of Company Mentor: Sl. No. 1. 2. Max Marks 20 20 Marks Awarded Location:

Description Quality of Presentation: Scope, objective & structure of presentation, use of supporting material for presentation Content: Logical sequencing of ideas, application of managerial tools to business Communication ability: Clarity of thought & expression, correct usage of language, transforming ideas into proper presentation, delivery style, eye-contact, bodylanguage and confidence Findings/ Recommendations: Focused analysis of the findings, substantiating with practical applications, stimulating further work in the area Handling Question Answers session: Preparedness for

3.

20

4. 5.

25 15

questions, convincing and precise response to questions TOTAL Remarks:

100

Date: Name: Designation: Signature